Tag: Woke

Women Are Flying the Planes: What we have learned about the pilot who crashed the plane in Toronto

It’s not that women can’t fly airplanes.  I’m sure many can fly better than men.  But like the joke that women can’t drive cars, the assumption comes from somewhere, and it’s for a reason.  Men and women are different and have different priorities in how they live life.  Remember the experiment when NASCAR tried to make a driver out of Danica Patrick to satisfy some woke perception about the world?  She was a good driver, but there is a reason that more women aren’t in NASCAR.  There is a reason that girls play with Barbie dolls and boys play with cars and army men.  They are wired differently, and Danica never cracked into the championship column for sustained periods.  These days, she is an excellent conservative podcaster.  But even though NASCAR tried to make her into a star by following some ridiculous woke agenda, it was never successful. And she didn’t create a glass ceiling in NASCAR where suddenly there were a bunch of women driving in the sport.  We don’t have women quarterbacks for similar reasons.  The NFL has tried to find a role for women in the rough and tumble-NFL for all the wrong reasons.  But it has never worked out, and fans of football would never put up with it, including many women.  The attempts on most employment frontiers to defy biology and insist that there was no difference between men and women regarding social roles have been a disaster, and people aren’t happy with it.  So why would Delta make a decision to staff one of their airline divisions with mostly, if not all, women?  What evidence do they have that such a thing would work under any conditions? 

We should always seek to hire the best people for our positions, especially positions as important as flying airplanes.  We want pilots flying planes who have wanted to be pilots since they were fetuses, not going from an Easy Bake Oven and buying dresses for prom to flying people around in airplanes if you can provide a choice for yourself. Now we know from people close to the situation that the Delta pilot who crashed the plane in Toronto was Kendal Swanson, a 26-year-old without much experience.  Delta has been reluctant to release the names of the crew in that plane that day when a hard landing in Toronto busted the landing gear, shearing off a wing and sending the airplane over on its back in a flaming mess.  Luckily, nobody on the flight was killed.  They had a rough ride, but they made it to Toronto anyway, which says a lot about the planes’ safety.  The flight, operated by Endeavor Air (a Delta subsidiary), flipped upside down during a landing attempt at Toronto Pearson International Airport amid snowy conditions and strong winds. All 80 people on board survived, with 21 injured. Social media and some news outlets have linked the 26-year-old pilot named Kendal Swanson to the incident, alleging she was the first officer (co-pilot) to fly the plane. She reportedly joined Endeavor Air in January 2024, completed training in April, and received her Airline Transport Pilot (ATP) certification on January 9, 2025. Claims suggest she had around 1,500 flight hours—meeting the federal minimum for an ATP—but her relative inexperience has sparked debate, with some speculating she struggled with the challenging landing conditions.  Delta and Endeavor have not officially confirmed her identity or role. Delta has stated that the pilots were experienced, with the captain hired in 2007 and the first officer exceeding federal flight experience requirements. The captain, said to be named James Henneman, was reportedly handling communications while the first officer flew the aircraft, though this remains unverified by the airline. Delta has also pushed back against what it calls “false and misleading” social media claims, insisting both pilots were fully qualified and that no training failures occurred.

So here we have a case where Delta, as an airline, got caught trying to put a square peg in a round hole and create job fulfillment for people who should not be flying people around due to her lack of experience.  The passengers were made to do a social experiment to fulfill some DEI worldview, which made that flight much more dangerous than it needed to be.  They dug in and denied the reports when they were caught, hoping they could contain the story.  But the flying public needs to know how many pilots are out there who are just like this young girl, Kendal Swanson.  It’s not just because Kendal is a woman. This has been a problem worldwide, and airlines are trying to make pilots out of people who have not spent all their lives as pilots.  In the United States, we have had a good military program where post-retirement pilots could make a pretty good living flying for airlines after they spent decades flying planes in the military.  And countries that don’t have the kind of military that we do struggle to find pilots for their airlines because they don’t have cultures that produce many pilots.  They go from Uber drivers to airline pilots because manufacturers try to make the planes as easy to fly as possible.  So, it’s hard enough to satisfy the market need under optimal conditions.  Putting 26-year-old girls in the cockpit to tell the world that the employer hired females becomes a big problem.  And that Endeavor Airlines themselves were seeking to hire women over men because they wanted it to be known that they were putting women in planes purely over gender politics. 

I always tell people that airplane pilots are the best examples of stress management.  When flying in a plane and bouncing around in turbulence, you don’t want a panicky pilot who shows panic on the intercom.  You want an incredible, calm voice even when the world is burning around you.  And that level of stress management comes from experience.  Inexperienced people panic, and as passengers on airplanes, we never want to hear panic in the voice of the person flying us around.  We like when we leave the plane to see an older man sitting in the seat that looks like he has landed on aircraft carriers in bumpy seas thousands of times.  Not a kid that looks like they are in a hurry to cash in a Target gift card.  And crashes like this, even though Delta has tried to cover it up, come when we lower the standards of employment to satisfy some ridiculous DEI political movement.  The result is many of the crashes of airplanes that we have been seeing, and they are happening now because, under Joe Biden, DEI was a priority.  They were undoubtedly mistakes, but now that there is pressure from an economy wanting to thrive under Trump, people are flying and doing things again.  The airlines weren’t prepared for it, and they are putting people like Kendal Swanson in the cockpits of their planes when, in truth, she probably needs another ten years of hard flying to qualify to fly other passengers.  And that hiring policy is blowing up in their face, and they tried to hide it. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The New Alamo in America Coming in 2024: It will be fun

The bizarre approach that Miller Light had in attacking their beer-drinking customers recently with a suddenly out-of-fashion feminist position was very revealing. On the one hand, it was a message to the public by the beer-making corporations that they were making a power move and saying, don’t think you will escape wokeism just because you left Bud Light for Miller Light. Woke policies are coming to a corporation near you brought to you by BlackRock and friends. We are taking over all your corporations to the point where you’ll have nowhere to go. So, get used to it. But then there was the more absurd notion that feminists were actually going to take the sex out of beer drinking and get away with it. As if they didn’t already know that many men drink beer, so the women in their lives look better, more like the girls in beer commercials, and that this latest attempt to ruin culture with a bunch of dumb rules and regulations pointing at social appeasement was actually going to work. I found the information interesting, actually quite revealing and encouraging even. At least now we knew how to get young people to stop smoking pot in our culture, put some of these woke ads out showing transvestites and angry potato-looking women using the product, and it was a sure bet that consumption would go down. Yet a bigger plot was unfolding, and it became obvious that the election of 2024 was presenting us with a unique opportunity. America was having a modern version of the Alamo, and it was unfolding on a global stage. 

The attack on American corporate culture in almost every category reveals much about what the enemy has been plotting and scheming behind closed doors for years. Suppose you want to listen in on the latest Bilderberg meetings that were held May 18th through May 21st  this year at Prestana Palace in Lisbon, Portugal. In that case, you can save yourself the plane ride because the Miller Light commercial reveals everything any secret society might want to contain. The strategy is clear from the globalist aggression against sovereign nations, especially America. And the pressure is something they are not holding up well to. The arrogance of the woke policies against companies that Americans thought were distinctly American, like Bud Light and Miller Light, like what Disney is going through, and they are doing it to their own detriment because the system put in place is that entrenched through the kind of CEOs our culture is making these days, is bringing to a collision a long-held belief in the powers of communism and what it could actually do as a means to global control of the world. The attack is on choice, slow conditioning toward sameness, and the assumption that people are so stupid that they will put up with it, as opposed to the market forces that brought all these various options to our minds in the first place. It’s a who-created-who kind of debate unfolding in many unique ways in the year 2023 and the election year of 2024. And this plot is unfolding even more dramatically as those same forces presented Ron DeSantis to the world as the next presidential candidate, as Elon Musk is part of the symphony of discontent attempting to sell him as an option to Donald Trump. 

I’m not a fatalist; I always think there is a chance for good things to happen. But even the Alamo, as history remembers, resulted in the massacre of American heroes. We are about to have our own kind of last stand in America with the 2024 election and the hostile forces against America, know it. And I see it as a unique opportunity to have a revolution against these globalist tyrants without bloodshed, which usually accompanies these kinds of military attacks. That is, after all, what BlackRock has been doing to American companies; it has been an attack designed by the forces at the World Economic Forum to change the world into their desire. Not the consumer sentiment measured by market value.   What is the real issue here? Who decides market value, the choice of market saturation in the pursuit of profits by corporate interests, or the arrogance of corporate interests to believe that they shape public objectives like some cow being provided to migrate itself straight into the slaughterhouse to be consumed as a sacrifice to the efforts of global collectivism. Even King Solomon’s Temple was aligned with the needs of sacrifice as its core tenant of design. The Temple was aligned with the east, where the sun would rise and settle in the west, where the Ark of the Covenant resided. A high priest would offer up a sacrifice, probably a sheep or a goat, on the east side of the Temple, then sprinkle the blood on the Ark in the Holy of Holies in the west part of the Temple, believing that it was necessary to appease God. And many of these crazy characters involved with globalism believe much the same thing, and sacrificing profit, sanity, logic, and political power are at the foundation of their actions. And we are seeing a kind of Alamo situation setting up for the 2024 election, with many ideas colliding for a final stand. 

It’s a good thing to have this kind of Alamo standoff; it means that our constitution works and that hostile forces that might plan against America can be fought without bloodshed. As ugly as everything is, the beauty is that our checks on such powers are keeping the forces of globalism from doing what they’d like to do without resistance. And it is great that someone like President Trump is making himself available to be the headliner of this modern Alamo fight. It has forced the attackers to reveal their positions too early and often. It has stirred up anger that politics usually don’t have the opportunity to express. When globalism feels it must attack beer brands, for a lot of people, that’s the final straw. And it suddenly has awakened even the most casual voter. So it will never get easier than this election of 2024 to defeat globalism and fight for our country’s preservation than this upcoming election. It may be the only time in history when such an opportunity to fix things would come from simply controlling an election. To ensure we have an honest election without all the American intelligence and tech billionaires contaminating the election process for their globalist candidates. In this election, all people have to do is show up and vote because it will never get easier than this. The 2024 election won’t require people to take up arms and fight in a bloody rebellion to take back their country and overthrow hostile intent. All people will have to do is show up and vote. And you can see that already becoming known to people as they have stood by President Trump through all the news headlines that have been thrown at him. The more the established order throws at him, the more people support him, leaving Ron DeSantis’s fantasy an option not even on the table, where the globalist forces thought it would sink Trump. The strategy is clear; the hostile characters are now well-known and have been exposed to their hiding places. And 2024 is shaping up to be a modern version of the Alamo in America, a final stand between capitalism and communism, between sacrifice and life, and good against evil. And I think it will be a lot of fun, and America will invent future patriotic songs to commemorate the terror of these times with ballads of heroics and tenacity.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The NFL Should Have Never Called Off the Bengals/Bills Game: Woke values are attacking the core of American lifestyles

You gotta know what kind of fight we are fighting and how the enemy is fighting it. I said it the night of the big football game that the NFL should have never called off the event during the first quarter when Damar Hamlin had a heart attack on the field after a tackle made. The Cincinnati Bengals game with the Buffalo Bills was an event of big consequences; both teams were fighting for a top seed in the upcoming playoffs and are two of the best teams in the NFL. I wasn’t at that particular game, but I knew a lot of people who were, and I know they looked forward to it all weekend and were prepared to spend many thousands of dollars to enjoy it. But after Bill’s safety, Hamlin made a big hit; he collapsed on the field unconscious and it looked very scary. It turned out to be a heart attack, and CPR was performed on him in the middle of the Cincinnati stadium, with more than 70,000 people on hand watching and millions more seeing it on live television. After some time went on and they could remove the player from the field, the NFL called the game off, astonishingly, and the night was over as far as football, Monday Night Football at that. I thought it was a terrible decision by the NFL, a terribly woke one. It wasn’t a decision that would help Damar Hamlin, and it would ruin the playoff picture for many teams. The NFL would end up canceling the game for the year, which makes it terrible for all the teams competing because now, suddenly, the two best teams are going into the playoffs playing one less game for the year. That’s not fair to anybody. 

Obviously, the NFL is sensitive to all the attacks on them by woke elements of society, that the sport is too violent, that it’s a gladiator sport that exploits young people for the entertainment of everyone else. The pressure from pressure groups regarding concussion protocols is behind just about everything the NFL does these days, but everyone must understand that those concerns are not about safety. They are exploited that way, but their intent is just to attack another element of American society by trying to change the values we have for it. Such as, in this Bengals/Bills game, one deadly injury is suddenly bigger than the game itself and the playoffs and all the fans in the stands cheering them on. By the modern woke rules of anti-American sentiment, like many things are poised against American activities in business and entertainment, safety is the new club to ruin our country disguised as helpful but maliciously introduced to freeze unknowing executives into satisfying radical elements of society toward compliance. The NFL executives knew that if they played the game after removing Hamlin, the media would have a field day of criticism, which they have experienced several times this past season, especially regarding the Miami Dolphins quarterback who passed out frighteningly, essentially being knocked out for the season. Yes, football is a violent sport; everyone knows that going in. The players get paid a lot of money because of that risk to their lives and health, and fans know what they are watching. But the pressure groups are trying to change that, and the result is bad press for the NFL as a corporate product, and as we all know by now, the attacks against America have been to erode away the values of our corporations, especially in our entertainment culture. 

The result was sickening. I’ve been a first responder for the last three decades and have seen more than a fair share of terrible things happening to people, just as scary as Damar Hamlin experienced. The NFL has thousands of employees who are on a very public stage all the time. Statistically, there will always be strange things that happen, such as 24-year-old kids who have heart attacks that shouldn’t happen to anybody under 50. We will likely learn that the Covid shot the NFL forced on many of the young players has increased their risk of these kinds of things, and for liability reasons, the NFL is very sensitive to their blame for harming the health of so many young people. So they overplayed their hand. Then again, the pressure to force players to take the Covid shot came from the same radical, anti-American elements who were behind the government push and were behind pushing for players not to stand for the National Anthem. Watching the players stand around Damar Hamlin was embarrassing; these were young people raised in a coddled society by all these woke public school elements who were visibly shaken by the experience. And they shouldn’t have been. Bad things happen, and part of the game of football is managing bad things to a successful conclusion, whether inclement weather, physical injury or the pressure of rivalries. To see all these big, tough, young people crying on the field over a heart attack victim was very embarrassing, then to hear the media report that condition as a value. The players should be stoically valiant and supportive of each other through strength. Instead, weakness, sadness, and even panic were featured in the news coverage and looked bad to an equally sensitive audience. Because of the pressure groups, the NFL had to send the world a message that their individual players were bigger than the game, and they put safety and security as the number one priority, so they called off the game.

Even worse, we are dealing with entertainment unions here, and you know what I say about those, which is true. All labor unions are communist organizations, as envisioned by Karl Marx. They are anti-American in their design and are meant to threaten work stoppages to leverage shared protections for workers, which they exploit as ground troops in a different kind of war, in this case, against capitalism and the economy of America. And the labor union has its members always poised against management, and the concussion protocols have forced the NFL to really soften the game to satisfy these radical leftist elements. On camera, we have seen violent conditions before, especially compound fractures. I remember a Super Bowl in which the Bengals were in, where a grotesque injury occurred. The Super Bowl didn’t stop playing. They carted the guy off the field and resumed play as they should have. But over the years, the players union has softened up its members to align with the big leftist radicals in the media who are fully intent on changing the way Americans value things; it’s just another approach to the ESG madness. And for the first time that I can remember, especially regarding such a big game, the NFL caved to those radical elements and called off a game, which set a dangerous precedent. American football is not like the European soccer game; part of the appeal is toughness and fighting through adversity, even fear. And those are the very elements that are attacking the NFL product, through the players union, through liberal media, through regulations that force mandated vaccines that feature safety and security over victory and accomplishment. And for that reason alone, the NFL should have never called off that football game. Because the battle is bigger than the people involved, and when injuries happen, take care of those people the best you can. But the show, as is a motto in America on many fronts, must go on, always.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Woke Politics is Killing Disney: We are not “global citizens” we are Americans–the world follows

You can’t kill Indiana Jones. But that is the word from test screenings or previews that are coming out of rough cuts of the movie. And it wouldn’t surprise me that they would try. In this new ESG world for which Disney is offering itself as a leader, killing off an 80s representative of toxic masculinity with a time travel story that ends with Indiana Jones sacrificing himself to the next generation female woke hero is consistent with everything that Kathleen Kennedy has done since she became president of Lucasfilm in 2013. I’m sure George Lucas had good intentions, but he never expected this from his former company and the brands he worked hard to build over many years. For all the reasons he hated corporate filmmaking while trying to finish his famous film, THX-1138, now he is seeing that, left in the hands of corporate control, they could screw up anything. Filmmaking is not a collaborative enterprise, even though that’s what they tell everyone in film school. It is a top-down driver of unique minds who tell other people what to do to obtain a strong vision that audiences can then enjoy. The previous Indiana Jones movies were all from the mind of George Lucas, and that’s what people wanted to see. And what will be interesting about Indiana Jones 5, which is getting some press with about six months until the release in June of 2023, is how different it will be without George Lucas or Steven Spielberg. You can put the same actors, music, and color pallets into a movie, but it won’t be Indiana Jones without George Lucas. And clearly, Kathy Kennedy didn’t understand anything; she thought these popular movies would be vehicles for woke politics and would hold up. But ultimately, audiences will reject them.

I thought the trailer preview looked pretty good, but the problem was it confirmed all the rumors that also indicate that Indiana Jones dies at the end. So like the ESG values of BlackRock have indicated, the way to give audiences a last look at an 80s icon of heroics and toxic masculinity is to erase him from history and to replace him with a woman. Without question, Kathy Kennedy would sign up for that. Whether they stick with that ending after the terrible online reaction is left to be determined. Are they that radical at Disney these days? Well, of course, they are! They are crazy, so I don’t have much hope for the new movie, just as I don’t for the new Avatar film coming up. People don’t want to go to the movies to see woke propaganda and gay rights messages. They want to be free of that, which is one of Indiana Jones’s appeals throughout movie history. But the ESG values of stakeholder capitalism are all about social governance, and Disney has dedicated itself to that leadership, and it is showing in their stock. They have brought back Bob Iger as the CEO to help them make the transition from value-driven content to the traditional way to make good movies; they earn a lot of money at the box office, and Disney is rewarded with a lot of cash. But over the last few years, those values have changed, at least on the corporate side. Driven by Larry Fink and the Klaus Schwab types at the World Economic Forum, stakeholder capitalism is the new value system and a global currency. And Disney expects Bob Iger to navigate that new world in a beneficial way to show other corporations how the stakeholder model will work. So there is much more going on here than Disney killing off one of the most beloved screen heroes of all time. It’s about replacing the value system that western civilization has for this new global view of the world.

But people are people, and what they value won’t change. As Disney has learned with its release of Strange World, which feature a gay plotline for the primary characters, and the weak showing for Black Panther II Wakanda Forever, wokness doesn’t excite people. There was a lot made of Bob Iger’s statements about taking politics out of Disney to repair the brand a bit, but what didn’t get talked about much was that he went on to say that he didn’t believe that Disney was very political. Rather, he saw much of what they were doing as the responsibilities of a “global citizen.” He said that Disney has been telling stories for over 100 years and takes its responsibility to be good global citizens very seriously. And to the ESG values of the World Economic Forum, gender-bending is much more important than box office votes. So Disney is deep into it now. They are off on their projections, and stockholders still measure value in dollars, not ESG scores. And that will continue as we move into 2023, and they find out Avatar won’t make the kind of money they are hoping because nobody wants to waste more than 2 hours on a climate change lecture about nature being more powerful than imagination and productivity. And if Disney sticks with the previews of Indiana Jones that have him being killed, that will kill Disney in ways they can’t even imagine right now. They thought Crystal Skull damaged the Indiana Jones brand. Killing Harrison Ford and replacing him with a woman just isn’t going to work. 

Oh, I wouldn’t mind a female type of Indiana Jones story. I loved Lara Croft until they gave her a stupid bow and arrow instead of the double guns she used to shoot. There is nothing wrong with strong female characters but much wrong with wokeness. And Lara Croft went woke years ago. And yes, the people who want to bring down western civilization and big media companies who have told lots of great stories selling western civilization to the world want to see it all come to an end. Disney these days is a woke company that has permanently damaged its brand. Of course, China and its partners at the World Economic Forum are happy to have that competition removed. But the world is truly at a loss. Yet, people will get over it and move on. They won’t care if there is never a Star Wars movie again. They can live without Indiana Jones. If this movie Indy 5 goes woke the way reports say it is, it will fail, and Disney will further slide down the ESG pit of doom. And Bob Iger won’t be able to save it. Disney was already slipping when he left as CEO just a few weeks before the Covid lockdowns hit in 2020. He knew all about it from the role-playing that went on at Event 201 at the end of 2019. Disney was always built on a house of cards of value that depended entirely on the public sentiment to enjoy the movies. And if Disney isn’t making movies people want to see and instead is committed to woke politics that nobody wants to see, then everything will dry up for them, and their stock will tank. And ESG isn’t going to catch, leaving Bob Iger and the gang holding all the losses for history to remember. People will paint this Indy 5 from their minds, just as many have Crystal Skull. And they’ll live their lives. But Disney will not survive, and Bob Iger looks like he’s going to dig in, much to his own demise. The preview confirmed the rumors, and that has already damaged the brand.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Transvestites in the American Military: Why the Second Amendment is more important than a government-run organization

At this point, it should be obvious that the woke policies that have come to Americans through their corporations, border policy, environmental rules and regulations, and especially the military have all been part of the attack by our enemies. And yes, we do have enemies; the ideas of globalism where America would be in charge of the Liberal World Order was always a fantasy designed to lure stupid people to the cause of America’s antagonists. Laura Ingraham actually did a good piece on this exact issue a few days ago when she reflected back on what we all think of our military in the kinds of recruitment ads that we remember from the 80s and 90s, the “be all that you can be” ads that were very catchy, and very popular. No, we don’t have that military anymore. We have woke generals who like to dress up in skirts on the weekends. Who has as priorities all the same ESG priorities that our corporations are mired down with. They consider diversity conditions far more critical than crushing the enemy at the gates of aggression. And we are all being told to like it, or else. Or else, what? It’s time to admit to ourselves that we no longer have control of our military, it has been captured by the progressive priorities of the United Nations, and our inserted Biden administration has given the keys to the car only to provoke our enemies to wreck America on purpose. And they are doing it with smiles on their faces. They have taken our military from us and intend to use it against us whenever possible. 

You can’t blame our enemies. They would never try to attack America with the kind of military that we’ve had and the technical abilities that are possible with it. Everyone would be a fool to take on the American military at face value; it’s been the best in the world. So rather than fight us on the battlefield, they have turned to elite capture to destroy and manipulate us from within. That is most obvious from China and their TikTok platform, which set algorithms that show American audiences much different information than their own people. TikTok directs content to their young people in China by showing interesting, thoughtful things. In America, it’s sex, drugs, and low-level thinking of every kind, and in its own way, is a poison injected into our culture to destroy any opposition to them that might exist. China doesn’t worry about America anymore, nor does Russia. They know. Our military is more worried about what lipstick our generals will wear to the latest press conference than in kicking the snot out of antagonizers. We have become used to just sending in an air raid to bomb a target remotely rather than facing off against terrorists in the streets of a major city. Look what happened in Uvalde, Texas, when there was a shooter in the school; the police were more interested in hand sanitizer for their soft little hands than in engaging the target to end the threat. That is the cost of wokeness and social emasculation in our American culture and is a problem across all our armed forces, from police to even the most elite military troops. It’s not just local news that saw that coverage of police afraid to engage one threatening kid shooting kids in a public school; China was watching, Iran was watching, and Russia was watching. North Korea was too. Think how many terrorists crossing over from the Mexican border witnessed those police in Uvalde terrified to engage a threat. Without question, it encourages their priorities of malice and chaos. 

I’ve heard it countless times when I say to people, “Hey, we don’t need the military in America. We can do the job ourselves.” The first thing people say is, “but they have rocket launchers, and airplanes, tanks; we could never fight an enemy like that.” Joe Biden often repeats those sentiments. The progressives assume that our “assault weapons” would not match a fully trained military. Well, I would beg to differ. We aren’t dealing with a military of Rambos that we might see in the movies. These are not the Top Gun: Maverick types. Most of the world’s military forces, the United Nations-controlled losers that sign up for these modern military tasks, are like those cops in Uvalde, more concerned with hand sanitizer than putting a bullet into a hostile character. It’s evident from me whenever I go to patriotic events, and the military is there doing ceremonies showing strength and reverence, even at NFL games, I am never very gushy about the military. I have never been, even in the good ol’ days of Ronald Reagan. I always looked at the American military as a luxury if it worked. But they would be the first possible enemy if we lost the leadership of America to foreign influence, which is obviously the case today. So I’ve never been a “thank you for your sacrifice” kind of person. I respect people who get into the military and try to do something productive with their lives. But I always have a wary eye on them. Because if they are willing to follow orders to a fault, they will follow the orders of the enemy if the enemy captures the leadership and will turn them on Americans without hesitation.

That is why the Second Amendment is so important and also why it’s important that private people can get access to large weapons and advanced technology. Because if we lose our military, which I would argue based on the transexual priorities they have, we already have, then we must be able to raise a militia to do what is needed to protect our homes and country without the help of the government military. But honestly, I’m not worried about a military run by a bunch of progressive wokesters going door to door for the illegal Biden regime to enforce lockdowns, conduct gun confiscation, or impose authoritarian rule. Even though they have access to the best technology on planet earth, you can beat those kinds of militaries by putting some hand sanitizer out and watching them coalesce around it. These are not the military of Patton or even General Jackson. We might want to think of them that way, and the ultimate insult to us all is that the enemy has taken that image away from us and given us the woke generals of today in their place. But the plan was for us to salute our way to them to our own detriment and eventual destruction. And that’s just not going to happen. Just as in the supply chain problems that we have everywhere as a direct result of progressive politics, the solution is just to do the jobs ourselves. To turn away from the luxuries of institutionalism and make those priorities decentralized and under the control of competent people. Not progressive government losers. All the technology in the world can’t make them good or dangerous. But the world needs to see that with or without a military, the people of America are bold and strong, and it truly is the home of the brave. That isn’t obvious by watching footage of the Uvalde police under pressure. But door to door across the USA, it’s there around the kitchen tables and in the garages. That American spirit is still there. We just don’t see it through the woke corporate media and government propaganda that is too busy trying to get transvestites to shower with hard-boiled Americans than in winning a global war on terror.

I know what my plan is if they ever come to my house looking for a fight; I’ll throw some hand sanitizer out to the end of my driveway and watch them kill each other over cleaning their hands. A military of woke losers is easy to beat, even with the best weapons in the world. If they work for the government and are more concerned about getting the jab, wearing a mask to avoid Covid, and taking showers with pronoun gender troops, I’m not worried about anything they might try to do that is aggressive. They’ll be easy to beat. 

Rich Hoffman

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Why I Am Proud of Vivek Ramaswamy: The New Declaration of Independence

When I saw Vivek Ramaswamy at the Lincoln Day Dinner 2022 in Butler County, Ohio, I brought my copy of his book Woke, Inc for him to sign. I had a VIP pass, so I figured at some point I’d get a chance to see him behind the scenes, and I had to take that opportunity to get him to sign what I think will be a book that will define our age, this weird kind of financial war America is in with the rest of the world. Getting books signed isn’t a usual thing for me; I have to be very impressed with the author even to seek a signature, and my reason for doing this one with Vivek was I knew my great-grandchildren would be going through my books a century or two from now wanting to understand me and all the things I was involved in during my life. I wanted them to see Vivek’s signature to understand the magnitude of what was coming next. These many steps would occur over the next decade to save America for the world to enjoy, and knowing that the book Woke, Inc played a significant part in that effort, I put more emphasis on it than I otherwise would. I’ve read Woke, Inc at least nine times that I can remember, and many more times I’ve read sections of it because it has turned out to be a skeleton key to hundreds of other books that I have read, which sort of circled the drain, but never quite got to where they needed to go, including Klaus Schwab’s The Great Reset, and most recently, The Great Narrative. I would also put The Lords of Easy Money into that book category brought together by Vivek’s masterpiece, Woke, Inc. It had been a journey since I last spoke to Vivek Ramaswamy at the Middletown Republican Headquarters for a special event where he talked about his upcoming book, and during that, he gave me a little promo card that I had kept on my desk since then. At the time, our meeting was unremarkable, but I felt that he was performing a kind of Paul Revere task in a new type of revolution, so I made a point to read his book the day it came out. I was very glad I did.

Since August of 2021, Vivek has been talking about his new book all over the media, and I was proud of him. He came from my area; he actually went to Lakota schools for a short time in his youth before moving to Evendale, where his father worked at GE. Vivek grew up and made well for himself, working on Wall Street and becoming a CEO of a few companies in biotech. We ran into each other a few times before the Covid pandemic, and during that time, he came up with this idea to tackle woke culture in our corporations just as the world was going into lockdowns over the pandemic. When I ran into Vivek again at the Middletown event, he was on to something that was just then becoming a recognizable problem, the takeover of American corporations by liberal politics that were backdooring our Constitution and imposing themselves beyond our politics for the destruction of our society. I thought his speech was compelling, so when he did his book tour on Fox News and many other places, I tried to catch every interview with him that I could, and I continued to be increasingly impressed, especially as we saw what The Great Reset by Klaus Schwab had been building up to in a post-Covid economy. Vivek had been more correct about things than anybody could have imagined. He took his insider knowledge of how Wall Street worked, and with Woke, Inc, he got in front of a significant attack on our way of life in America, and he really earned my respect. This respect culminated after rereading Woke, Inc after watching Vivek at the 2022 CPAC in Florida. That’s when it was clear that America was under attack not with tanks and troops but through finance and international progressivism. Before anybody knew what was coming, Vivek had his finger on it. 

But what made me want to get his signature wasn’t any of those things. By all measures of success, Vivek had hit the jackpot with Woke, Inc. But so do many other writers. It was a successful book that had been on the bestseller’s list for many months.   But that wasn’t why Vivek was doing what he was doing. The book was just the first step in the ultimate solution. When I found out about that, I grew very excited and determined that I would get him to sign my book the next time I saw him. Many people don’t understand the world of money management, which most of us have to interact with, and unfortunately, they have all turned radically to the political left. While we are arguing about politics and election results, these radical left-wingers have taken over all of finance. It doesn’t matter if its Larry Fink’s BlackRock, but State Street, Vanguard, and dozens of others at the top which all our 401K plans flow through are forcing us to hold our nose and put up with it because literally all our life’s work is often entangled in these liberal companies. They have shown that they are attacking our culture where it hurts most, through our economy. That is why Disney is bent over backward presently because their executives have all been put in place to satisfy ESG scores. Power plants are closing in Ohio because BlackRock owns a majority share of stock and can now command how the company has been run. In Larry Fink’s case, he has had a very incestuous relationship with the Federal Reserve, with Ben Bernake, Janet Yellon, and now Jerome Powell. They have printed money for Wall Street to build up a massive artificial asset bubble that has allowed these money management firms to buy up all these key stocks to liberalize the companies. So this isn’t small stuff, it’s all big, and there hasn’t been a solution until Vivek Ramaswamy brought his tireless energy and talent to the problem and is essentially changing the world for the better.

At this point, I’m not going to get into the details until Vivek is ready. But what makes me so proud of him is that he is working very hard to give people a choice, which is the key to American society. When it comes to money managers, they are all currently liberalized. To deal with them, we are forced to deal with progressive politics, ESG scores, and the nightmare of international controls that even makes Klaus Schwab blush. The point of Woke, Inc for Vivek Ramaswamy has been to create an option to that problem, to give people an off-ramp for their investments that do not involve woke politics, and to allow investments to flourish in measures of actual value instead of climate change initiatives and global power politics set by radicals like Al Gore. And that option is being created as we speak, and I think it will save our country from the financial side of things. That is why I couldn’t wait to have Vivek sign my book, why I am proud to have it, and why I think my great-grandchildren will find that information valuable. They’ll understand how things occurred when they want to know why I spent the kind of time I do on these things as history reflects on it and see Vivek’s signature in that book on my vast bookshelf. We can win elections. We can fight for liberty around the world. But if we let the monsters of finance run our lives through our money, we will be held hostage to value for which the bad guys determine it. And that isn’t freedom; it’s slavery.   If we want to remain free, we must defend our financial system, our corporations, and our national economy, where we control the standard. Not Klaus Schwab, not Larry Fink, and certainly not the maniacal lunatics from Chatham House in London, where they plot to rule the world through interconnected banking and ESG manipulations. Vivek Ramaswamy is working to give us a choice, and for that, the key to saving America resides. And I am very proud of him for what he has done.

Rich Hoffman

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DeSantis Standing up To Disney: Government as the good guy in an evil world

Maybe the most valuable thing that will come out of this post-Trump period and now the debacles of the Biden administration is putting to rest many speculations that have existed since the beginning of time, is what does good governance look like and why is bad government the perpetuation of all that is evil in the world? Because of the Trump administration, we had several examples of great government. We saw firsthand what bad government was in contrast to the aftermath of Joe Biden and the reaction the bad guys out there in the world had to the prospect of good government. I have spent much of my adult life looking and fighting for the prospect of good government like a good sheriff wants to bring justice to the town they live in, only to find it ripe with criminal elements profiting off misfortune and chaos. When Trump was elected, he accelerated the plans of a vast criminal underclass that had been eroding our country for many years. But finally, with a new sheriff in town, we could take theory and put it to practice. The result was what good government should look like, protecting individual rights and the safe foundation for a prosperous country. One of the creations of this new kind of good government with a new sheriff in town kind of mindset was Ron DeSantis, who has redefined what a good governor of a state looks like. He’s certainly his own man, aside from President Trump. Still, Trump brought executive-level leadership into vogue in politics. Desantis from Florida was the first to fully utilize those gifts in a way that has now shown a light for all the future to see, which of course, led to a clash with the Disney Company that has turned out to be like the Shootout at the OK Corral with legendary figures like Wyatt Earp and Doc Holliday. But this shootout wasn’t with guns; it was over finance, and the massive impact that money management firms have over modern corporations, and the way the bad guys have now tried to attack America through woke policies and desecrating social impacts meant to take down what used to be one of America’s top family-friendly companies, the entertainment company that Walt and Roy Disney built to remind America what America was always meant to be.

The “Don’t Say Gay Bill” is the kind of legislation that a good government should propose in any healthy society to protect families in their development. Nobody in their right mind believes that it is a good idea for children to be exposed to sexual elements in their early years, from kindergarten to the third grade. No child should be thinking about sex in those years; there are millions of other concerns. They shouldn’t have so many enemies to legislation intended to protect kids from discussions that are already on the wrong side of history. But what was shocking was just how committed Disney as a company showed itself to these kinds of social desecrations. When we think of Disney, we think of Main Street USA, which is the way Walt Disney intended it. The kind of America where you could buy fancy chocolates in Victorian-style buildings with white picket fences and the glory of private property ownership looming over everything. But over time, we have seen the Disney company, and lots of other big corporations for that matter, descend into extreme left-leaning politics intent to undo everything that America stands for.

To some extent, we put up with it. Getting what was good out of Disney while holding our nose at what we saw was becoming bad. But quite shockingly, which is part of the woke culture of most corporations these days that left-leaning activist money managers control, like BlackRock and State Street, the control of money through publicly traded companies have become the weapon of choice to attack America and the lives Walt Disney meant to preserve, undoing them from within with radical boards of directors and executives that nobody would have considered hiring a few decades ago. Now they were radical political extremists who were running everything, and their social intention was to introduce gay sex and perverse sexual lifestyles to children as early as possible, with only one purpose in mind, the destruction of their minds for a social cause that is as anti-American as one could possibly conceive.

The balancing act in good government, as opposed to bad government, creates conditions where businesses and the lives they feed can thrive. But when they are working against those individual lives, to step in and provide protection. It’s like the difference between a Wild West town overrun by cattle rustlers and scandalous gamblers, prostitutes, and killers until a good sheriff comes to town to clean it up. Of course, the bad guys won’t be happy with the effort, and they will fight back for their own preservation. But in America, the classic gunfighter who comes to town with only a gun and the law at their back often did such a thing which allowed the town to survive and give the people living within it a chance at a happy and productive life. That concept carried America into being the world’s top economy. And it is that which the bad guys in the world want to undo, desperately. They have infected the Disney Company through the many investment firms of BlackRock, Vanguard, and State Street and imposed on them ESG scores which have removed the traditionalists loyal to the Walt Disney vision and replaced them with what I call the purple-haired people eaters, the Desecrators of Davos types who want global communism and a one-world order starting with the icons of American industry. They don’t care if Disney is destroyed in the process; they just want to see the sheriff run out of town so they can have an easy time at crime and malice. Good government, in this case, stays in town and enforces the law on the bad guys, and that is precisely what Ron DeSantis had done in Florida by threatening to remove the special privileges that Disney had enjoyed there and fighting back when the economic powerhouse showed its intentions to attack the “Don’t Say Gay Bill” after the legislature supported it as represented by the people of the state.

The plan all along by these liberal attackers was to embed themselves into our corporations and force us to accept their ways of desecration to get some little memory of what they once meant to us. The desecrators want to destroy the idea of all American life and the families of its creation. Under those conditions, we need government to preserve the constitutional intentions of life in America from the influences that invade our country in ideas and trojan horse style influence. The surprise that the woke political left has now had is Ron DeSantis standing up to Disney instead of doing what most all other governors would do, which would be to cave to one of the biggest economic influences in American life. Most governors would be eating out of the hand of Disney. Instead, DeSantis is doing what all good executives would do, and that’s always keeping in mind the big picture and the constitution for which he serves. And in so doing, it has brought to Florida something far more valuable than Disney as a tourist resort. He has confronted the bad guys in the street and brought them down for all to see, and people are standing behind DeSantis, not Disney. And this clear message is being noticed by the attack vectors of the Desecrators of Davos, who did not think such a thing would happen, and it has them in a bit of a panic.   The government was being a good referee, which should have always been its function, not an active player on the field tipping the scales toward the corrupt influence who wanted to win the game without playing by the rules. I’ve seen this process developing for a long time, but now it is in practice, and it’s not President Trump who is doing it. Instead, it’s the next generation of a new kind of politician. And it is one of the best examples of good government that we have seen in America to date. 

Rich Hoffman

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Larry Fink Says Globalism is Dead: What he doesn’t understand, the nature of all productivity in life

In his usual letter to CEOs under the BlackRock portfolio management, Larry Fink revealed some carefully guarded frustrations at the end of March 2022 that are worth noting. It’s a bit humorous for me, I have been predicting this very problem for the globalists for a long time, and right on time, they are feeling the heat. These big plans they always come up with sound great in their own minds when they talk about them with each other. But reality often tells a different story. These days, Fink and his buddies at the World Economic Forum, the Desecrators of Davos that I call them, are trying to shield themselves from as much responsibility for the mess they’ve made as possible. In Fink’s letter, he declares that globalism is dead, that the war in Ukraine has wrecked everything, and now everyone must rethink everything. And just as he said that the federal government indicated that it would start enforcing ESG standards for all publicly traded companies, fulfilling some of those same strategies that Fink said were dying. The translation of the entire matter is that Fink has been called out; several top-rated books like Woke, Inc and The Great Reset have shown people what the Desecrators of Davos have wanted for a long time, and Fink has been exposed. He’s used to hiding behind a façade of celebrity and financial talk that nobody understands. But now, people understand what he has been doing with BlackRock, to essentially force progressive politics onto every publically traded company in the world and to slide outright communism under the door and call it progress. 

I’m not freaked out about any of this; after all, everything they are doing essentially traces back to repackaged Marxism, and it always fails everywhere. It’s why I felt I needed to write a book on this very problem called The Gunfighter’s Guide to Business. Even though the book hasn’t at this point been out a year, it is showing itself to be very prophetic for these very times. When people saw the cover, I had a lot of feedback about the artwork while publishing it, which was sometimes hostile. People do judge a book by its cover, so I was very specific about how the cover for a book on business would be displayed, and it has confused people, which is purposeful. The question I get is, why is a book on business and management covered with a skull and smoking guns with poker-like emblems on the cover? The answer is that it is meant to articulate the actual situation at war in the world, the big elephant in the room that nobody wants to deal with. A question that needed to be answered by me from an old friend who is a prominent Lean sensei consultant for multi-billion dollar a year companies worldwide addresses the most common elephant in the room regarding the nature of productivity which has frustrated human beings for thousands of years. He asked me, “why don’t people buy into this Lean stuff, especially in America?” He continued, “I mean, I’m fine if they want to hire me over and over again every five years to come back and reteach their cultures Lean. But why don’t they get it?” That’s when I reminded him of the story of Deming after WWII and how Japan put their own spin on what he taught them, which became the Toyota model that the rest of the world has been trying to copy all this time. The problem is that it runs counterintuitive to reality. The Japanese people are hardworking but are collective in their natures. That is not how the West is, and nothing in the world will make people of western culture, where most manufacturing was invented, into becoming more collective based. 

I often tell people like that consultant that America invented a whole new way of doing things while Marx was coming up with his ridiculously lazy theories in Europe. But in the East, where they have openly embraced Marx and used him to manage their companies and their governments, they assume that it’s all part of western civilization that they have repackaged for themselves. But the proper elements of American life, which has the most extraordinary productivity on planet earth per capita and otherwise, it was the story of the Wild West, of the gunfighters, of law and order for individuals that is the secret sauce to everything economic. And virtually none of our modern education systems has figured it out. They have been teaching all the wrong things, which is why Larry Fink and the Davos gang are perplexed at the direction of the world they have been manipulating at the resistance to them that they are now seeing. I explained it to my friend like this, in the West, in America, business is viewed as a baby. We work to create an environment with our American Constitution that simulates the Natural Law of the birthing process. When tens of thousands of sperm are injected into a mating ritual, they all seek an egg to penetrate and start the process of human life. But out of all those attempts, only one will do the deed. We fight hard in life to create that opportunity for one to get the chance, which is the key to all economics. Management’s job is not to provide “equity” to all the sperm, so they can all have a chance to penetrate the egg. We look for the exceptional to do the task, and our job is to provide an environment for the exceptional to create something new. 

It was the weak and the lazy in the world who found a retreat in Marxism from the world’s pressures.   They have given up the desire to be exceptional in their lives, seeking refuge in collective salvation. And in every business environment, they look at those who are the best, who are exceptional, as a threat to their existence, so they are always trying to assassinate the characters who stand in the way of their desired complacency. So that is why the smoking guns and the skull are on my book’s cover. Because you have to expect as a productive and enterprising individual that all the collectivists out there will always be gunning for you, to shoot you down dead in the street and eliminate you from the competition of collectivism at every opportunity. It’s the greatest elephant in the room of modern civilization.   Because most people are not bold enough to be exceptional in their lives, they are quite happy to be content with little Marxists hiding behind ESG scores and overly managed centralized governments, either in their country or their corporations. But nothing comes from those types, which is why the rest of the world that has adopted Marxism struggles to produce any GDP. In America, in the chaos of individual rights, innovation, productivity, and money creation is abundant. In the Wild West, we figured out the nature of Natural Law not just in the making of life but also in making economies. And many jealous souls would do anything to destroy the exceptional. But in management, in all management, even in Lean Manufacturing, the rules still apply. The job of top management is to find the exceptional and to put them in a position to succeed. And if they do that, they will have successful results. But before any of that can happen, it has to be acknowledged that it’s the exceptional in the world who do everything, and our job is to find them and promote them. Every attempt at collective salvation, including Larry Fink’s extremely liberal finance policies, is doomed to fail every single time. Because what they all think, which was born from Marx and his lazy rationalization for all civilization, runs against the Natural Law of the universe and will never be made true, no matter how many people they recruit to their cause. 

Rich Hoffman

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A Trip to the Zoo: The crimes the Fed committed with BlackRock

I have nothing against Larry Fink. I also don’t have anything against snakes, wolves, and other predatory creatures. And it was at a recent trip to the zoo with my wife, two daughters and all my grandchildren on an unusually pleasant day in the winter of 2022 where I was thinking about these things, and specifically Larry Fink, the CEO of BlackRock. I was thinking about the progressive attack by them and their ESG scores which is undermining the entire political system of America. Some of the exhibits at the zoo were in low light for the benefit of the animals, and some of the best-camouflaged ones were hard to see. For instance, some of the snakes were right in front of our faces but blended into their environment so well they were hard to see even just a few feet away. I had a nice time seeing some of the dangerous animals with the kids and who could be the first to spot them. We had a nice day at the zoo. Still, it was more than beneficial for me to understand a great menace to American culture and understand the author of much of the desecration that has been happening to us through woke culture. And ultimately, what food fed those beasts. When people ask where the problems of our world start, it’s hard for them to see, but what I’m going to report here is something that should make it easier to understand. 

Larry Fink is not my kind of guy; he voted for Hillary Clinton. He’s a Democrat. He’s an old flower child from southern California and a political science major in college. He always wanted a career in politics, even as a young man. He ended up working on Wall Street, and he had some big hits on the upstream. It took several years, but eventually, he founded BlackRock, the world’s largest money manager, and has amassed a tremendous amount of power because of it. Larry and I are political opposites. While he votes for Democrats, I vote for conservative Republicans. I have no reason to be angry at Larry for those things. But I do knowing what I do about his relationship with the Federal Reserve and what he has done with the money. Of course, other money management firms have also benefited from this relationship with the Fed. But Larry is undoubtedly the cutting edge. When the housing collapse occurred in 2008 after Larry had just recently lost $100 million for investors, the Fed, led at the time by Ben Bernanke, called him up to clean things up, which BlackRock did. It bought up all the bad debt and turned it into assets that saved much of the industry, and Larry was becoming known as the man with the Midas touch. That federal relationship would then continue for the next decade, making BlackRock climb in power and wealth to now over 10 trillion dollars in managed assets. 

It’s not hard to figure out what happened. After the 2008 financial meltdown, the Fed had a balance sheet of $900 billion. During ZIRP (zero interest rate policy), that number went to 4.5 trillion through quantitative easing, which took place from 2010 to around 2019. Then, after Covid in 2020, the balance sheet went up to 8 trillion, creating a massive asset bubble, which directly built up BlackRock’s wealth. You can almost chart the growth rate of BlackRock directly to the quantitative easing that the Fed was pumping into the economy over that period. BlackRock had direct government contracts attached to the Fed, which has now given them that direct wealth Larry Fink uses to impose woke policies on American CEOs through ESG scores as he was put on the Board of Trustees at the World Economic Forum, the Party of Davos in 2019. The problem with all this is that Larry Fink is not some genius who could make money happen out of thin air. BlackRock was built with a public/private partnership with the Federal Reserve through experimental financing, and that inflated asset bubble wealth that Larry Fink has used to lure in many stock buys of major American corporations, and to manage many private 401K accounts tying most of us in some indirect way to a massive evil that leads straight to the doorstep of the Party of Davos, is being used to bypass our political system altogether to impose on America climate change and other progressive platform positions that are totally unacceptable.

Like the snakes at the zoo, it was hard to see what Larry Fink was up to. But like some unsuspecting varment, many have been eaten by the snakes of Davos, for which Larry Fink is just one. This isn’t a conspiracy theory of the mysterious Illuminati or some other cabal of secret societies. No, this is just out in the open, hidden in plain sight. Many people don’t like to think about finances or politics, so understanding this incestuous relationship that the Fed has with Wall Street and progressive politics has been just another way to camouflage the snakes right in front of our faces, and they think they are so well hidden that we won’t ever see them. But we do see them; some of us do. And now that we know the game they are playing, we have a lot of reasons not to like Larry Fink. If it’s my vote against his, we could consider fair elections in a healthy republic. But when Larry uses the government to get artificial power and then uses that power to bypass our election system, to impose on society woke politics and climate change which we may or may not agree with, a line of disaster and much anger has been crossed. This is corruption that is beyond reasonable. And our own government has helped camouflage this behavior using our money and value to do it. Only to have that money and value used against us as a weapon. And that’s not OK. That goes quite a bit beyond reasonable political theater, but to a hydra of corruption, that is everything that President Jackson initially warned America about during his administration. 

I was thinking about all this that day and many other days since the start of 2010. I have read more than 30 books about these issues, some from the good guys, some from the bad guys, since November of 2021. After watching all the Davos coverage from 2022 in late January, it all came together for me. A few weeks later, I found myself at the zoo with my family thinking about snakes and other predatory animals and the Party of Davos. Snakes just the same, only with different kinds of skin and manner. But they all feed off the overly trusting and unsuspecting, using their camouflage to strike. The real crime here isn’t so much in Larry Fink. He’s just a snake doing what snakes do; they eat and feed off the lives of others. No, the real crime here is the Federal Reserve itself. If good people were in charge of the Fed, much of this massive corruption could have been managed. But, the truth is, we can’t always know that the 12 members of the Fed have their minds about them in the right way. Suppose they get into trouble covering for socialist presidents like Barack Obama, who regulate too much. Why wouldn’t they reach out to Larry Fink, who has other political plans that are very progressive? The answer is that they do and will every time they are given an opportunity. And now we have foreign influence from well beyond the shores of America running our money and our government. Not through the political process, but through money management, through firms like BlackRock, Blackstone, Vanguard, and State Street—companies we all deal with. Now they are imposing on us progressive politics and using our money as a weapon, so who should we be angry with, the snake that just wants to eat, or our inability to see it, before it is too late?

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Iniquitous Intent at Disney: When it comes to ‘The Book of Boba Fett,’ it’s all about a “Return to the Primitive”

It may seem iniquitous, but when you know a subject very well, it’s easy to see the changes over time and trace those changes to particular injunctions that contributed to a demise. And that is precisely what I saw as I looked at an earnings report for Disney stock and noticed how many shares BlackRock owned recently, then saw episode 7 of the new Book of Boba Fett on the Disney+ streaming service. The imprint of Larry Fink and his fellow board members of the World Economic Forum was unmistakable. Additionally, I used to write screenplays, and I have a good understanding of the politics of movie-making. When I was a young guy, I had several projects that won screenwriting awards at film festivals and made the circulation around Wilshire Blvd selling them, so I’ve been told more than once by the people of finance, “he who owns the gold rules.” So, I sympathize with what Dave Filoni, Jon Favreau, and even the original creator, George Lucas, went through to make this new show. They tried to do with The Book of Boba Fett, an original character from the old movies, bold and ambitious things. But at the end of the series, Star Wars fans were left feeling shortchanged. That’s the standard review of the show now that it’s completed, and a year of waiting left fans flat and looking for much more. It had some good stuff in it, but the overall message was filled with wokeness, and to my eyes, it points back to the owner of BlackRock owning too much stock in Disney and dictating creatively what ends up on the screen. I’ve seen it before in much smaller ways, and that is certainly the case with what is going on at Disney these days.

My review of The Book of Boba Fett is that its space meets Dances with Wolves. Clearly, the current makers of Star Wars projects, specifically Filoni and Favreau, used to enjoy playing with Star Wars figures, as I did. We are all kind of the same age, and when it comes to Star Wars, we just want to put what we wanted to see as kids on screen. Most people who watch these Disney+ shows and go to the modern movies feel that way; it’s more about childhood nostalgia than what is actually good about it. So it was strange to see the gunslinging bounty hunter from the classic film The Empire Strikes Back, running around in half the show dancing with Tusken Raiders around a campfire, acting like some hunter and gatherer. The purpose of the entire show became quite clear by episode 7, where Boba Fett and another bounty hunter called Cad Bane had a gunfight duel to the death, which was the ultimate climax and apparent purpose for putting the whole thing together. But this is where things get iniquitous, and the influence of BlackRock and other forces come into play. The show’s creators wanted to put on film what they thought about as kids, a gunfight with Boba Fett and some ultimate gunslinger. Woke Disney, essentially not run by Bob Chapek but by the owners of the most stock options, such as Vanguard and BlackRock, changed the story’s nature to reflect real-world tactical goals for global domination. That is clear by what Larry Fink puts in his ultra-liberal letters to CEOs showing the woke parameters for which the show must be done. 

When people ask, “what’s wrong with Star Wars,” well, I would point to the loss of ownership of George Lucas, who over time have listened to people like Larry Fink more in his old age than he would have like a 20 to 30-year-old. Star Wars was about standing up to people like Larry Fink, not being told what to do by them. So now that extreme characters of progressive causes are calling the shots on the finance end and sticking their nose into the creative process of the much more woke Disney than it ever has been before, Star Wars comes out as if Darth Vader made the movies instead of Luke Skywalker. I could recite the production meetings as if I had been there when the pitch for The Book of Boba Fett was made to Disney executives who had an eye toward stock prices and the massive control BlackRock has on it. “You want to make a Disney+ show about a villain from the original movies to win over the fans from all the mistakes that Kathy Kennedy has so far made? Well, you’ll have to make the bad guy into a good guy and to do that, we must make him identifiable with indigenous people, which parallels the gunfighter against the Indian in American history.” So from there, the show’s writers had to figure out a way to get their big gunfight with Boba Fett and Cad Bane done in a way that made the show sympathetic to Disney’s woke needs to stabilize their stock price. Ultimately, they had to make Larry Fink happy, and to do that; Boba Fett had to Return to the Primitive.

Fans feel shortchanged because the whole thing was out of character for Boba Fett. When he finally had his gunfight with Cad Bane, the bad guy beat Boba Fett to the draw not just once but twice. That meant that Boba Fett had to rely on the new skills he learned from the Tusken Raiders to defeat Bane with a Gaffi Stick in the end. It was like a gun duel with an Indian (native American), and the Indian winning with a bow and arrow. Undoubtedly, a hidden message implied that primitive traditions are superior to technology and that, ultimately, the West will fall to tribal unity. Again, I know this subject very well; I just wrote a book called The Gunfighter’s Guide to Business because I run into people like Larry Fink all over the world. They have been trying to promote China, indigenous people of all kinds constantly over the technology of the West for years. Such an assumption is at the center of Lean Manufacturing. And of course, Disney couldn’t have given me a better example of why I felt the differences between the West and the East needed to be pointed out in business transactions. The message behind The Book of Boba Fett was that in the end, to be the good guy and to beat the bad guy, the classic Star Wars villain had to learn to embrace the primitive tribes of Tatooine, the scary Tuskin Raiders. But in the original movies from 1977, the Tuskin Raiders were thought of as villains. That basic flip of the script is why people are so upset with the Disney-owned Star Wars productions instead of what George Lucas produced on his own originally. Once you start worrying about stock prices, woke politics, and the letters to the CEOs from Larry Fink, what you end up with is a bunch of garbage nobody wants. But suppose Disney wants to keep their stock price up. In that case, they have to do what The World Economic Forum tells them to do, and that is to bring down the West and to sell those asset bubbles to China, where their new world order will emerge under a communist flag and a foot on western civilization that is meant to choke it off, forever. 

Rich Hoffman

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