I watch the Macy’s Parade from New York on Thanksgiving Day as a measuring device for our public health every year. I usually comment on the kind of balloons they have on the parade route and what type of music they feature creatively. And also, what is the tone of the broadcasts, and the commercials? There is usually a lot going on to report that provides a good indicator of other economic factors that say a lot about us as a culture. And sure enough, the 2023 Macy’s Day Parade had a lot to say. If I had to pick a theme that was decidedly a major part of the decision-making process in putting the parade on this year, it was “Remember the 80s.” Because most of the musical acts and creative selections were attempting to rub off the magic and music of the 80s to bring happiness back to the consumer culture, in the past, it was always common to exhibit very progressive themes, like “gays teaching class,” “drag queens make a cake,” or some similar social intrusion. But I’m telling you, and Disney is a great example of this; going woke has made a lot of corporations go broke. And that’s more than a catchy tagline. You can see in the behavior of most corporations that they are reeling from terrible advice from Larry Fink and the gang at BlackRock and, ultimately, the intruders at the World Economic Forum. By this point in the global insurrection process, we were supposed to be on another currency controlled by the centralized banks, digitally, China was to have surpassed America as the dominant economy, and President Trump was supposed to be in jail, and have all his political capital removed. So there is a lot of soul-searching going on that many people who thought they controlled the world are embarking on, and it’s not a pleasant experience for them. And all that shows in the creative decisions at this year’s Macy’s Day Parade.
I’ll go even further than that, this Taylor Swift lunacy with the NFL and the Kansas City Chiefs is part of the story. It’s a constructed monstrosity from a corporate brand that needs something to spark interest in the product, and predictably, because Taylor Swift is suddenly at NFL games dating a famous player, women are watching football. European soccer has been appealing to this younger generation, and the NFL had to do something, so there is nothing better than a romance between the most popular “anti-Trump” pop star on the planet now, where they play her music during NFL games abundantly, and one of the premier players in Travis Kelce. I noticed that this romance didn’t start until shortly after Taylor Swift played her concert series in Cincinnati, which is a kind of melting pot of heartland sentiment. It just so happens that Travis used to be a Cincinnati Bearcat football player, so there is something of a connection with Cincinnati that they both have, in some ways, they are wholesome products of one of America’s most wholesome cities. Some people measure such things as obsessions. I believe the matchmakers who put these two together, such as Erin Andrews, played a role in understanding corporate politics through such imaging. “Hey, you guys should date, it would be great for the game and for your careers.” Taylor Swift and Kelce go on a few dates, talk about how great Cincinnati is, and pretty soon, they are swapping spit in the shower and sharing a towel. A new corporate romance is born, meant to carry public sentiment positively.
The musical selections at the Macy’s Parade were along the same lines. They had Cher, references to Back to the Future, and many Broadway plays with people in cowboy hats, as if they were trying to appeal hard to mainstream America but weren’t sure they knew what it was. What they didn’t talk a lot about was progressive politics, to the point where it was avoided by everyone involved in the presentation. At the beginning of the parade, a bunch of Palestinian protestors were blocking the route, and they were disposed of quickly so as not to impact the show, which I thought was great. The show must always go on. And if you were watching it on television, you never would have known. It was interesting to watch Cher perform because she is one of the biggest Never Trumpers out there and would generally be one who would throw support to Palestinian supporters, but here was a 70-year-old all dressed up singing sexy songs from the 80s. Later that day, I might add, Dolly Parton dressed up like a Dallas Cowboys Cheerleader in her 70s, trying to show that age and sexiness were not lost during the Thanksgiving Day tradition of the Cowboys playing football during a halftime show. The NFL could have picked thousands of other people. Entertainment had millions of different options, but they decided on Cher, Dolly, and the safe music of Taylor Swift to sell their corporate image. There were no Black Lives Matter references, no bending the knee at the National Anthem. There was almost a desperate hope that these corporate images might politely be invited into the public trust again by giving audiences everything they sought and more.
As I have been saying for a long time now, the BlackRock stakeholder capitalism idea was never going to work, all that goofy stuff they have been yacking about at Davos was never going to be accepted by the American public, and it is there that world cultures trend. European rock bands and entertainment must export their art to America to make money. Not China, as the entertainment industry used to think it was possible to sell to the public. Not Africa, Russia, or Europe. If you can’t tap into the greatest economy in the world, the one that every economist everywhere should be studying instead of trying to change into a socialist utopia, then there is no market. And the ultimate feature of that art is the Mainstreet options seen in features like the Macy’s Day Parade. This year, it was all about an olive branch to the MAGA voters. Over the last three years of Biden, it’s evident that the public wasn’t seduced into the World Economic Forum monstrosities cooked up under their economic view. And people wanted optimism in their art again, in their music, movies, and Broadway plays. It wasn’t that long ago when Broadway was utterly shut down due to COVID-19. Well, people moved on to other interests, and getting a ticket to a Broadway play isn’t so hard now, just like Disney Parks, where attendance is low. People didn’t need the corporations. They don’t need NFL football; all the progressive activism has hurt their brand. They are turning to Taylor Swift to help them recapture the magic, but it looks like there is permanent damage to the NFL because of their anti-Trump activism that will never come back. The Macy’s Parade of 2023 clearly states that significant changes were on the horizon, not the kind they politically support. Yet that is the world of tomorrow, and they are trying to embrace it today. Their actions are an admission of good things to come that they aren’t all that happy about, but if they want to be in business, they had better embrace it.
Rich Hoffman






