The Greatest Thing To Happen in the World: SpaceX and their successful Flight 4

Unfortunately, this is not an article about how great SpaceX is and how what they did with Starship Fight Four was one of the most significant events ever to take place within the context of the human race.  Yes, it was remarkable that within a few months of the previous flight, where the engineering feats were magnificently complicated, the company managed to figure out well the re-entry burn of the largest artificial object to ever fly through the air, out into space, and return as a reusable vehicle.  Starship 4 pulled off a reusable Super Heavy rocket that landed back at Earth after delivering its payload of a Starship spacecraft to sub-orbital trajectory.  It returned to Earth and hovered above the sea as if it were going to do a soft landing and could have easily been captured by the chopsticks at Starbase.  SpaceX would have been successful if that’s all it accomplished.  They essentially proved that the Super Heavy rocket could be as reliable and reusable as the Falcon rockets that are carrying most of the world’s payload to space these days.  And that by itself was astonishing.  But continuing on its journey to the Indian Ocean was the Starship that maintained stable flight throughout its mission trajectory, and it did a re-entry that was very punishing, where a fin melted away due to the incredible heat from the process.  But the Starship showed that it would be just as tough and resilient as was hoped, and it performed a fully functional landing, even damaged by sky diving back to earth and flipping vertically to hover above the ocean before then spinning back to its belly for a soft landing in the sea. Indeed, remarkable engineering and technical innovation were on full display, and they were a fantastic feat for the entire human race.  SpaceX had validated its hope in making Starship a reliable bus that could bring humanity into space in genuinely magnificent ways over the coming years. 

But there is more lurking behind the surface of this incredible display of ingenuity.  SpaceX pulled itself above typical manufacturing standards in dramatic ways that shocked the world very quietly.  And since I can afford to say it because many people can’t, I’ll address the elephant in the room.  SpaceX, an American company, is the only company in the world that could have done what was done by Starship 4.  No other country, not China, not Russia, not any country in Europe, South America, not even Japan, could have done what SpaceX had done with building and solving all the rates of resolutions that were required to pull off a successful Starship 4 launch.  All the other countries would have micromanaged any aerospace company out of existence long before any successful launch occurred, leaving what happened in Boca Chica, Texas, a unique feat specific to our times and tied to the efforts of Elon Musk.  No group of intelligent people working with government anywhere in the world under any other conditions could have done what SpaceX had done because only in America are freedoms provided so that risk-takers can take such plunges and dare to do the impossible.  If NASA, which I like a lot, had tried to build a Starship, it would have taken them, under government pacing of work, five years to make another Starship after the failures of Flight 3 in March.  I happened to be in Japan watching that launch with friends, and it was clear then that not even Japan could have pulled off what SpaceX was doing.  They may have been smart enough to do it.  But they weren’t free enough to enable their risk-takers to unleash so much power of the human intellect. 

And that is what we are fighting for, that kind of freedom in America that is clearly under siege by global communists who want desperately to subdue America into a worldwide citizen movement that is just as crappy as every other place on earth.  Notice that Elon Musk did not start SpaceX in South Africa, where he is from.  He didn’t build it in China, where he partnered to get electric car batteries for the Tesla Company.  The truth is that America is worth fighting for because it takes the elements of American freedom to produce companies that can do what SpaceX has proven it can do.  And it’s a trend emerging in manufacturing to the terror of many globalists who have planned an entirely different kind of world.  The manufacturing trends of the future are not in the massive bureaucracies of an administrative state, where pinheads and keyboard pushers sit in cubicles or work from home between COVID tests and World Health Organization mandates for social distancing.  Where corporate boards would buy up every last privately held company only to transfer the ownership to money managers like BlackRock to flow through human resource departments mundane work requirements created by a communist Department of Labor that has no idea or respect for how work is done in the world, they only care to build and sustain an administrative state of small-minded do-nothings who measure work with false assumptions and ridiculously inefficient utterances of processes that feed communism into every corner of every community on planet Earth.  Only stubborn companies that visionary risk-takers, like SpaceX, still lead have a shot of doing anything.  And due to their success, many companies are rethinking the whole globalism mess.

We must solve this problem now, so I expect it to be contentious.  The success of Starship 4 was such big news that it should have been on every channel, talked about on every radio station, and flashed in every newspaper’s headlines.  But what we saw was barely mentioned by a jealous world watching its vast attempts at globalism and a global citizen movement vanish like mist on a hot day in the desert.  SpaceX was proving that the administrative state built into just about everything money touched was wrong.  And the world was turning away from the communist plans that were so maliciously planned for all of us by people not qualified even to buy toothpaste.  When the Starship landed successfully in the Indian Ocean, more than humanity becoming a spacefaring society occurred.  The way we measure work in our human cultures changed forever.  There are pockets of companies that still operate in such a fashion where the risk-takers are aligned with the smart people who sit down and solve problems under impossible circumstances out of the necessity for adventure and innovation.  But there aren’t many.  And SpaceX is undoubtedly one of them.  With this great success, more companies will do much the same, turning away from globalist administrative state approaches to work and more fully embracing the rag-tag American innovation approach of risk-taking and tenacity that has made America the most dominant economic engine in the world and now space.  It was more than just a technical feat to get such a monster into space and back again.  It was an escape velocity from the real treacheries that hold back humanity, the human tendency to follow tyrants to their deaths and limit themselves to sustain a polite society from subservient redundancy.  It is on the shores of aviation and aerospace in general where advantage and excitement meet economic opportunity for a time to come that the human race has only dreamed about.  Yet it is right before our faces to reach out and touch for the first time. 

Rich Hoffman

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What the 2023 Macy’s Parade Tells us About the Economy: It’s Back to the 80s

I watch the Macy’s Parade from New York on Thanksgiving Day as a measuring device for our public health every year.  I usually comment on the kind of balloons they have on the parade route and what type of music they feature creatively.  And also, what is the tone of the broadcasts, and the commercials?  There is usually a lot going on to report that provides a good indicator of other economic factors that say a lot about us as a culture.  And sure enough, the 2023 Macy’s Day Parade had a lot to say.  If I had to pick a theme that was decidedly a major part of the decision-making process in putting the parade on this year, it was “Remember the 80s.”  Because most of the musical acts and creative selections were attempting to rub off the magic and music of the 80s to bring happiness back to the consumer culture, in the past, it was always common to exhibit very progressive themes, like “gays teaching class,” “drag queens make a cake,” or some similar social intrusion.  But I’m telling you, and Disney is a great example of this; going woke has made a lot of corporations go broke.  And that’s more than a catchy tagline.  You can see in the behavior of most corporations that they are reeling from terrible advice from Larry Fink and the gang at BlackRock and, ultimately, the intruders at the World Economic Forum.  By this point in the global insurrection process, we were supposed to be on another currency controlled by the centralized banks, digitally, China was to have surpassed America as the dominant economy, and President Trump was supposed to be in jail, and have all his political capital removed.  So there is a lot of soul-searching going on that many people who thought they controlled the world are embarking on, and it’s not a pleasant experience for them.  And all that shows in the creative decisions at this year’s Macy’s Day Parade. 

I’ll go even further than that, this Taylor Swift lunacy with the NFL and the Kansas City Chiefs is part of the story.  It’s a constructed monstrosity from a corporate brand that needs something to spark interest in the product, and predictably, because Taylor Swift is suddenly at NFL games dating a famous player, women are watching football.  European soccer has been appealing to this younger generation, and the NFL had to do something, so there is nothing better than a romance between the most popular “anti-Trump” pop star on the planet now, where they play her music during NFL games abundantly, and one of the premier players in Travis Kelce.  I noticed that this romance didn’t start until shortly after Taylor Swift played her concert series in Cincinnati, which is a kind of melting pot of heartland sentiment.  It just so happens that Travis used to be a Cincinnati Bearcat football player, so there is something of a connection with Cincinnati that they both have, in some ways, they are wholesome products of one of America’s most wholesome cities.  Some people measure such things as obsessions.  I believe the matchmakers who put these two together, such as Erin Andrews, played a role in understanding corporate politics through such imaging.  “Hey, you guys should date, it would be great for the game and for your careers.”  Taylor Swift and Kelce go on a few dates, talk about how great Cincinnati is, and pretty soon, they are swapping spit in the shower and sharing a towel.  A new corporate romance is born, meant to carry public sentiment positively.

The musical selections at the Macy’s Parade were along the same lines.  They had Cher, references to Back to the Future, and many Broadway plays with people in cowboy hats, as if they were trying to appeal hard to mainstream America but weren’t sure they knew what it was.  What they didn’t talk a lot about was progressive politics, to the point where it was avoided by everyone involved in the presentation.  At the beginning of the parade, a bunch of Palestinian protestors were blocking the route, and they were disposed of quickly so as not to impact the show, which I thought was great.  The show must always go on.  And if you were watching it on television, you never would have known.  It was interesting to watch Cher perform because she is one of the biggest Never Trumpers out there and would generally be one who would throw support to Palestinian supporters, but here was a 70-year-old all dressed up singing sexy songs from the 80s.  Later that day, I might add, Dolly Parton dressed up like a Dallas Cowboys Cheerleader in her 70s, trying to show that age and sexiness were not lost during the Thanksgiving Day tradition of the Cowboys playing football during a halftime show.  The NFL could have picked thousands of other people.  Entertainment had millions of different options, but they decided on Cher, Dolly, and the safe music of Taylor Swift to sell their corporate image.  There were no Black Lives Matter references, no bending the knee at the National Anthem.  There was almost a desperate hope that these corporate images might politely be invited into the public trust again by giving audiences everything they sought and more. 

As I have been saying for a long time now, the BlackRock stakeholder capitalism idea was never going to work, all that goofy stuff they have been yacking about at Davos was never going to be accepted by the American public, and it is there that world cultures trend.  European rock bands and entertainment must export their art to America to make money.  Not China, as the entertainment industry used to think it was possible to sell to the public.  Not Africa, Russia, or Europe.  If you can’t tap into the greatest economy in the world, the one that every economist everywhere should be studying instead of trying to change into a socialist utopia, then there is no market.  And the ultimate feature of that art is the Mainstreet options seen in features like the Macy’s Day Parade.  This year, it was all about an olive branch to the MAGA voters.  Over the last three years of Biden, it’s evident that the public wasn’t seduced into the World Economic Forum monstrosities cooked up under their economic view.  And people wanted optimism in their art again, in their music, movies, and Broadway plays.  It wasn’t that long ago when Broadway was utterly shut down due to COVID-19.  Well, people moved on to other interests, and getting a ticket to a Broadway play isn’t so hard now, just like Disney Parks, where attendance is low.  People didn’t need the corporations.  They don’t need NFL football; all the progressive activism has hurt their brand.  They are turning to Taylor Swift to help them recapture the magic, but it looks like there is permanent damage to the NFL because of their anti-Trump activism that will never come back.  The Macy’s Parade of 2023 clearly states that significant changes were on the horizon, not the kind they politically support.  Yet that is the world of tomorrow, and they are trying to embrace it today.  Their actions are an admission of good things to come that they aren’t all that happy about, but if they want to be in business, they had better embrace it.

Rich Hoffman

The NFL Should Have Never Called Off the Bengals/Bills Game: Woke values are attacking the core of American lifestyles

You gotta know what kind of fight we are fighting and how the enemy is fighting it. I said it the night of the big football game that the NFL should have never called off the event during the first quarter when Damar Hamlin had a heart attack on the field after a tackle made. The Cincinnati Bengals game with the Buffalo Bills was an event of big consequences; both teams were fighting for a top seed in the upcoming playoffs and are two of the best teams in the NFL. I wasn’t at that particular game, but I knew a lot of people who were, and I know they looked forward to it all weekend and were prepared to spend many thousands of dollars to enjoy it. But after Bill’s safety, Hamlin made a big hit; he collapsed on the field unconscious and it looked very scary. It turned out to be a heart attack, and CPR was performed on him in the middle of the Cincinnati stadium, with more than 70,000 people on hand watching and millions more seeing it on live television. After some time went on and they could remove the player from the field, the NFL called the game off, astonishingly, and the night was over as far as football, Monday Night Football at that. I thought it was a terrible decision by the NFL, a terribly woke one. It wasn’t a decision that would help Damar Hamlin, and it would ruin the playoff picture for many teams. The NFL would end up canceling the game for the year, which makes it terrible for all the teams competing because now, suddenly, the two best teams are going into the playoffs playing one less game for the year. That’s not fair to anybody. 

Obviously, the NFL is sensitive to all the attacks on them by woke elements of society, that the sport is too violent, that it’s a gladiator sport that exploits young people for the entertainment of everyone else. The pressure from pressure groups regarding concussion protocols is behind just about everything the NFL does these days, but everyone must understand that those concerns are not about safety. They are exploited that way, but their intent is just to attack another element of American society by trying to change the values we have for it. Such as, in this Bengals/Bills game, one deadly injury is suddenly bigger than the game itself and the playoffs and all the fans in the stands cheering them on. By the modern woke rules of anti-American sentiment, like many things are poised against American activities in business and entertainment, safety is the new club to ruin our country disguised as helpful but maliciously introduced to freeze unknowing executives into satisfying radical elements of society toward compliance. The NFL executives knew that if they played the game after removing Hamlin, the media would have a field day of criticism, which they have experienced several times this past season, especially regarding the Miami Dolphins quarterback who passed out frighteningly, essentially being knocked out for the season. Yes, football is a violent sport; everyone knows that going in. The players get paid a lot of money because of that risk to their lives and health, and fans know what they are watching. But the pressure groups are trying to change that, and the result is bad press for the NFL as a corporate product, and as we all know by now, the attacks against America have been to erode away the values of our corporations, especially in our entertainment culture. 

The result was sickening. I’ve been a first responder for the last three decades and have seen more than a fair share of terrible things happening to people, just as scary as Damar Hamlin experienced. The NFL has thousands of employees who are on a very public stage all the time. Statistically, there will always be strange things that happen, such as 24-year-old kids who have heart attacks that shouldn’t happen to anybody under 50. We will likely learn that the Covid shot the NFL forced on many of the young players has increased their risk of these kinds of things, and for liability reasons, the NFL is very sensitive to their blame for harming the health of so many young people. So they overplayed their hand. Then again, the pressure to force players to take the Covid shot came from the same radical, anti-American elements who were behind the government push and were behind pushing for players not to stand for the National Anthem. Watching the players stand around Damar Hamlin was embarrassing; these were young people raised in a coddled society by all these woke public school elements who were visibly shaken by the experience. And they shouldn’t have been. Bad things happen, and part of the game of football is managing bad things to a successful conclusion, whether inclement weather, physical injury or the pressure of rivalries. To see all these big, tough, young people crying on the field over a heart attack victim was very embarrassing, then to hear the media report that condition as a value. The players should be stoically valiant and supportive of each other through strength. Instead, weakness, sadness, and even panic were featured in the news coverage and looked bad to an equally sensitive audience. Because of the pressure groups, the NFL had to send the world a message that their individual players were bigger than the game, and they put safety and security as the number one priority, so they called off the game.

Even worse, we are dealing with entertainment unions here, and you know what I say about those, which is true. All labor unions are communist organizations, as envisioned by Karl Marx. They are anti-American in their design and are meant to threaten work stoppages to leverage shared protections for workers, which they exploit as ground troops in a different kind of war, in this case, against capitalism and the economy of America. And the labor union has its members always poised against management, and the concussion protocols have forced the NFL to really soften the game to satisfy these radical leftist elements. On camera, we have seen violent conditions before, especially compound fractures. I remember a Super Bowl in which the Bengals were in, where a grotesque injury occurred. The Super Bowl didn’t stop playing. They carted the guy off the field and resumed play as they should have. But over the years, the players union has softened up its members to align with the big leftist radicals in the media who are fully intent on changing the way Americans value things; it’s just another approach to the ESG madness. And for the first time that I can remember, especially regarding such a big game, the NFL caved to those radical elements and called off a game, which set a dangerous precedent. American football is not like the European soccer game; part of the appeal is toughness and fighting through adversity, even fear. And those are the very elements that are attacking the NFL product, through the players union, through liberal media, through regulations that force mandated vaccines that feature safety and security over victory and accomplishment. And for that reason alone, the NFL should have never called off that football game. Because the battle is bigger than the people involved, and when injuries happen, take care of those people the best you can. But the show, as is a motto in America on many fronts, must go on, always.

Rich Hoffman

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The Police Extortion of the Cincinnati Bengals: Communist labor unions always expect “the rich” to pay for their mismanagment

For me, and this has always been the case, there is a limit to how much of the thin blue line I’m willing to pay for. We need police in our society; we can’t function without them. We should not defund the police as Democrats have suggested. But when you are dealing with public sector unions that always want to expand government, “defund” is not an open checkbook that is beyond the reach of management. Throwing infinite amounts of money at police or any government employee is a bad idea. Society should pay for the police and to pay for them well. But not infinitely.

Traditionally, when police or fire employees insist that they always receive more money, they say, but we run into fires, we run into gunfire, so you don’t have to. I will volunteer to run into a burning building to save a dog any day of the week. I will gladly engage with a dangerous group of shooters any day of the week, any hour of the day. And I’d do it without pay because I would look at something like that as fun. So I’m not a big fan of that argument. Yes, police work is dangerous. But those who get into it understand that. It’s a privilege to wear the badge. The community should support the police enthusiastically. We should all live by the laws of our society, constitutionally supported. But the arguments of pay, such as what Dan Hils did on 55 KRC with Brian Thomas, is an exploitation of the standard union point of view, which is always communist in nature, to attempt to argue more pay in all the ways that the police unions expect it. There is a limit to what police are worth. When an FOP president makes the case from an obvious liberal point of view to a radio talk show host who is typically a small government kind of guy, it makes for an interesting debate that often hides in the cracks of our society.

Everyone knows I’m not a big fan of the Cincinnati Bengals. My favorite team is the Tampa Bay Buccaneers, and it has been since Mike Brown fired Sam Wyche as the head coach. My support of Wyche went with him to Tampa from Cincinnati, and I have never forgiven the Brown family for that firing. They are losers as NFL owners. They run a bad organization that does not represent the city well. Sure they went to the Super Bowl last year because they have really good players. But over the years, they don’t know how to close the deal, and if they win, it’s usually because they get lucky and the other teams overlook them. But I don’t like this Billionaire Bengals talk from the FOP president, Dan Hils. I also have to remind people that every labor union in America started as a communist idea. Every entertainment union, government sector union, and union that runs some manufacturing aspect are all Karl Marx’s products. With Trump he’s a former Democrat who has opened up the tent of the Republican Party to include labor unions. In politics, there are many viewpoints, and people often don’t get everything they want. So it’s worth discussing unions’ problems with the same people who now consider themselves MAGA Republicans. With that in mind, all this talk about the Bengals paying double time and triple time for traffic staff before and after games is a perfect example of how the same people who will talk about saving money with taxes on one topic find themselves nodding in agreement with Dan Hils on the extortion racket being played out with the Cincinnati Bengals and talked about on the air as if the Bengals should pay whatever it costs for safety because they have the money and can afford to. Just because someone like Dan Hils, from the perspective of a communist police union, thinks that the Bengals are rich, does that mean they should be obligated to pay some artificial value for more traffic cops at Bengal games? 

I go to Bengal games a few times a year, and I prefer the great seats when I go. When I arrive, it’s usually where the player entrance is, so I get to see all the security they have at these games from that point of view, and there is a lot of police there—a lot of security. I tend to think that the Bengals should hire their own security for their own events. But as Dan Hils points out on Brian Thomas’ broadcast, the Bengals can’t pay for their security on a city street leading to and from the stadium. Those are city streets, and the police union has it rigged so that only they can provide traffic services. It’s the same kind of mess that you deal with at any union where tasks are placed in silos, and restrictions to productivity are also associated with the labor assigned to that task. For instance, you might have a box of pencils sitting on a dock meant for the office area. But the unionized dock workers are on a break, or have called off work for the day. Or maybe they are on strike. So there sits the box of pencils. The office people need them. They can look through the window into the dock and see the pencils sitting there. But they are not allowed to go in and pick them up so they can get their pencils. They have to wait for the union to perform the task. That is the kind of political game the Cincinnati FOP has going on regarding city streets leading to and from the stadium. Because the unionized police want a monopoly on the work, they complain that the work just can’t get done because they don’t have the staffing or the money. But the Bengals aren’t allowed to provide a solution. Or perhaps the people attending the games might volunteer to help direct traffic. They are prevented from helping because they are not lawfully permitted to perform that task. 

Spoken like a true communist union president, Dan Hils places all the blame on the Billionaire Bengals because they are rich and can afford to pay whatever the members of the Thin Blue Line require. But the Bengals’ options are to use Dan Hils unionized employees at rates of double time or triple time to pay for the mismanagement of the police force in general at whatever cost they decide. Rather than hiring their own people at $15 per hour or less to perform a task that is only worth minimum wage for a few hours on a Sunday to keep people from running into each other. And because we are politically on a path to support the police no matter the cost, someone like Brian Thomas, who is a small government guy, gets pulled into a discussion about defending a government union’s ridiculous extortion racket. And from the perspective of Dan Hils, his argument is that the Reds pay for the security, as to other sports events in the downtown area. So why don’t the Bengals pay too? Well, because the police union is forcing a customer to pay for goods and services that they control exclusively, and they expect to pass their mismanagement off as an undisputed bill, which is ridiculous. The police are great to have, but I don’t like their labor unions. I’d volunteer to help the police if there weren’t so many dumb rules that keep people from helping them. In many ways, they create their own problems by forcing restrictions on themselves and then expect a community to pay for their mismanagement of financial resources. And at a certain point, when they ask for too much, the community should just get rid of them and form their own law enforcement that doesn’t have a union attached to it. And my argument would be that it would work far better and be a whole lot cheaper. Just because rich people can afford to pay, that’s not up to Dan Hils to decide. It’s up to market values to determine, and the FOP of Cincinnati clearly isn’t interested in that kind of discussion. They are just like everyone else; they want the most money possible for the least work produced. It’s up to management in all cases to determine the value of that ratio.

Rich Hoffman

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A Man Who Gets Divorced Loses Leadership Ability: What is wrong with Tom Brady

I haven’t talked about the Tampa Bay Buccaneers in a while because, honestly, the world is at war, and who really cares about NFL football? But this story is about Tom Brady, who almost everyone agrees is the best football player of all time. His marriage, his retirement, and why the Bucs aren’t as good on the field as they are on paper is an interesting study on the impact of good leadership on any culture, whether it be business, entertainment, or politics. What Tom Brady is going through is a good baseline for just how important leadership is to any culture. He has traditionally been the best on a football field not because he is the strongest, fastest, tallest, or most creative, but because he has a way of making the people around him better, which is why he’s been in so many Super Bowls and Championship games and won many of them. And when that leadership isn’t working, it’s obvious why. So with the Bucs at 3 and 3 at the point of this article is not over for the Tampa Bay Buccaneers. They are playing in the weak NFC South division, so they are still in first place even though the Bucs should have won close games against Kansas City, Green Bay, and Pittsburg. But they lost those games because they were simply outplayed, and it’s quite clear that the team is distracted by Tom Brady, his retirement status, his marriage trouble, and his general age. It has to be tough to be 45 years old and playing with a bunch of kids who are 25 years old, old enough to be his own kids. And the head coaches are all the same age or even younger. 

What’s different about this year with Tom Brady is that the NFL obviously doesn’t want him around. The media doesn’t either. They have moved on to the Patrick Mahomes types, the Josh Allens, the much younger and mobile quarterbacks who are part of the new story of the NFL. The Bucs have done the woke thing and put people of color in charge of their coaching staff, even though they obviously have problems making decisions. They aren’t the best people for the job; they were put there because of color, although Todd Bowls, the head coach, made great news when he recently dismissed the measurement of color, which gained national attention. Bowls is a great defensive coordinator when he can dominate the other team. But his playcalling is terrible in close games when the other team isn’t intimidated, and that has certainly carried over into this year, where he remains the defensive play caller, and he just can’t stop the other team. Everyone has gotten so used to being lazy on the field and on the sideline because they just expect Tom Brady to get the ball at the end of the game and win it for them that some of these games are just getting out of reach. Tom Brady usually has an opportunity to still win the game for them, but people are happy to let him do most of the work. And that problem comes from leadership. The coaches are lazy; the players reflect the coaches. One thing about leadership that is always obvious, people adapt to the personality of the leader, so when a good leader is present, it’s evident to the world because the culture takes on their personality; when there isn’t good leadership, it’s just as evident for all those reasons. 

And every day, the news is that Tom Brady is getting divorced from his wife, Gisele Bundchen, a person many consider the most beautiful woman in the world. During the Super Bowl year of Tom Brady’s first year in Tampa, she was a tremendous asset. The other players looked at Brady and his wife, their children, Tom’s love of his parents, and his good-guy image as the best in the world, and they played off it. They listened to Tom Brady because they wanted to be like Tom Brady and have what Tom Brady had: good successful life in every way people measure success, money, beauty, ethically, and categorically. But this year, Tom Brady looks like a person like everyone else. Even at press conferences, Brady goes way out of his way to appear just like the other guys, that he’s nothing special and that he continues to play because he wants to be around his teammates. This is to other players who often have to think about whether to tackle at full speed a 300-pound player with their 250-pound bodies at 20 MPH with a head-on collision that will undoubtedly hurt the next day, a weak proposal. While they know, they have a few million dollars in their bank accounts. Why are they going to hit the other player so hard again? Especially since everything is always about Tom Brady?   Unless you have a special coach who can motivate such players, a lackluster effort is almost baked into the problem.

But specifically for other guys, they look at people they follow, and if the leader can’t hold together a marriage, then why should they listen to them about anything? A guy going through a divorce is a loser, no matter how fair that assessment might be. If you can’t hold a family together, why should anybody listen to you about anything? If a woman who knows you in your most vulnerable state, behind the media curtain, isn’t so in love with you that she’ll do anything to stay with you, then there is something wrong, and a locker room will quickly figure that out. And that holds true for everything, not just sports. If a leader can’t lead a family, they certainly can’t lead an organization, a school, or a society. All men know that once a wife leaves a man and is off to Chuckee Cheese with a new one, and a man loses his kids to a stepfather, it’s over. A family is broken beyond repair, the children will grow up with likely problems as a result, and the leadership potential of that man is gone. There is a lot of effort in the world to try to hide personal behavior behind processes, but that is just not how human beings are wired. Tom Brady is the best of all time because he did everything well. His private life was successful, which then carried over into on-field behavior. But this is the problem when you stick around too long, people start thinking of him as just another guy, who has problems just like everyone else, and at that point, the magic is gone forever. This is why I thought it would be good for Brady to stay retired, ride off into the sunset, and let history remember him as the best. But to lose that leadership ability, which he clearly has, especially now that his wife is clearly not with him, the cost is far worse than just lost games. Tom Brady has lost his leadership brand. The Tampa Bay Buccaneers may still win their division. Tom Brady may even win another Super Bowl. But in doing so, he has lost what is most important, his leadership brand. And once a man loses it, it’s nearly impossible to get back. And to the way I think, that isn’t worth another chance at a Super Bowl. 

Rich Hoffman

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Aaron Rodgers and Ayahuasca: The way liberalism hides behind ancient religions and masks of goodness

As if the raiding of President Trump’s home wasn’t enough, or the collapse of the global economy, the perverts who run public education and are a far greater menace to children than the potential danger of school shooters, or the purposeful deaths created by government in reaction to the government creation of Covid, then the mismanagement of it, the Aaron Rodgers story about taking Ayahuasca during a trip to Peru might not seem like such a big deal. But really, it is. It shows the undercurrent of a massive, global sentiment toward drug use to fulfill the religious needs of globalists and their reverence to mother earth worship and ancient taboos meant to control mass society. I have only said, all of my long life, that any government that is permissive to drug use is one that wants to dumb down its citizens so they are easier to control and less of a threat to their eventual power. That is certainly the case with the latest Ayahuasca drug cult that has been emerging for a while now, not just in global cultures but specifically in America. I would point to musical groups like The Doors as part of that ceremonial tribalism that had in its always intentions worship of the dualist goddess cults that were constantly plaguing the earth with stupidity and mayhem. The use of psychedelics to “open” the mind to new experiences is not a new thing, and I do subscribe to the current theory that it was through plant-based psychedelic diets that caused mankind’s consciousness to expand into what we see today, something capable of creation in mimicking and possibly even surpassing what was viewed in the shamanic visions induced through various drugs. Ayahuasca is a plant-based brew that is specific to the Amazon rainforests and has been used by shamans there for thousands of years to communicate with what they call the “dead.” So along comes aimless Aaron Rodgers, a guy who is at midlife without children, even without a wife, searching for meaning. So he went like a lot of people do in his condition to Peru and sought out the advice of a shaman, and what he learned was the advice of an undercurrent religion to which the United Nations is dedicated entirely, the worship of the earth and understanding that nature has dominion over mankind, not the other way around as it says to us in the Book of Genesis. 

Liberalism has always come to us disguised in music, movies, drugs, and essentially all aspects of artistic culture. It never announces itself as a religion, but once you peel back the layers of all secret societies which operate in the background of our culture, specifically politics, it is then discovered the old religion of dualism, which essentially states that all things in the material world are evil. The only good thing is to sacrifice yourself to the spirit world and live for everlasting life, life without a body. That means that all things created in life, regarding material flesh, wives, children, houses, things that the American Constitution protects, are to be discarded in favor of a spiritual life oblivious to material comforts. This is where the dumb ideas of fasting come from: living a life of celibacy and material denial in service to religious objectives. But under all that sacrifice is the duelist notion of living as plants do; when they die, their seed reproduces and spawns again. If you cut off the limbs of a tree, it grows back. And in that way, nature represents everlasting life and is the most essential thing in the world to work for. That is what Pablo Amaringo would say, the famous Peruvian shaman who has been celebrated around the world for his fantastic art regarding his Ayahuasca visions. For this reason, I have been talking about this culture for a while now, well before Aaron Rodgers announced his experiences at the start of the 2022 football season in using it to secure his MVP title the year before. 

I kind of like Aaron Rodgers; I know he’s a reader and is thoughtful about things, at least for the athletic jock types. He’s unusually intelligent. But that doesn’t mean he doesn’t know when he is being played by the undercurrents of mass society in general. He is very much plugged into the corporate world through his many endorsements, and he got himself into a little trouble last year when he stood up to the NFL push to mandate vaccines. In the way things work, this Ayahuasca thing is a bone thrown toward the globalists because they love the idea that a popular media figure like Rodgers is promoting drug use for psychological alignment and mental health. That is music to their ears. And the fact that liberalism has seeped into Aaron Rogers’ life in many ways can be seen in his new girlfriend, Blu of Earth. They now have matching tattoos that have all the symbols of dualism contained in it on their forearms. What they call a spiritual journey is essentially the same dualist religions that have been with the world since the beginning of time and are certainly pushbacks against the latest religious invention of material culture as we know of it in Christianity and god giving men dominion over the earth and everything on it. 

We know that the goal of the KGB when they were planting seeds of destruction in American culture through our universities in the 40s and 50s was to create a society not of warring cowboys and gunslingers, as America was at the time, but a bunch of tree-hugging hippies smoking dope, taking LSD to find themselves, and to embrace love, not war. That is, of course, what the enemy would love. In the modern context, it makes the globalists very happy to see a great warrior of America, an American football player talking about seeking love in his life and living peacefully with existence. And from Aaron Rodgers’ perspective, I’m sure the pressures of performance on television week in and week out have their own challenges, and managing that pressure requires thinking outside the box. When you don’t have a wife or kids, and those parts of your life feel like they are leaving you behind, of course, it’s easy to find meaning in earth worship and ancient religions that speak against materialism and spiritual fulfillment. The caution should come from any culture in knowing what the undercurrents are to the sentiment, the reason that Ayahuasca is being suddenly shown as a solution to the world’s problems. I personally think there are scientific benefits to Ayahuasca and that what it does is benefit the human brain in pulling off the restrictor plates in the visual spectrum that we currently have. But I don’t think it’s a miracle drug or the great boon of existence. Instead, the benefit is in seeing the influences on mankind that often hide in the shadows. We misdiagnose them as “spirit guides” when they are likely demons, “tricksters,” whispers of doom and destruction who use famous celebrities to spread their message of wickedness and destruction behind presentations of peace and love. Ayahuasca can allow us to see those maniacal creatures and to deal with them. But the danger is in thinking they are here to help us. And behind the religious intentions of globalists, this is their ultimate plan, to submit all of mankind to the gods of nature and to destroy the materialist concepts of Christianity forever. It’s a plan with all the elements of evil we might fear and then some.

Rich Hoffman

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Roe v. Wade is Not the Story: Its the cause of the leak to hide election fraud that really matters

Never listen to what people say; judge them based on what they do because people lie, even in the Supreme Court. To understand what is going on with the leak of the Roe v. Wade ruling by Justice Alito, you have to not look at the nonsense they provide by way of public opinion and memos; you have to judge them based on behavioral presentations that constitute their overall philosophy, and projected intentions. It was not an accident that during the same week that Dinesh D’Souza released his film, 2000 Mules, which presents election fraud evidence of the 2020 election, some unknown leaker put the Alito ruling out to the public. There is no way that it is unknown who leaked the ruling. They likely all know many of the members of the senate and house. The media certainly knows. It was a major crime to leak the ruling, a catastrophic, intentional act meant to bring harm to the Supreme Court, one of our three branches of government, and it’s no small matter. From the conservative viewpoint, everyone knows that Roe v. Wade will be overturned at some point because it was never constitutional. And the leak takes the edge off an eventual ruling and gets the crazies out to scream in the streets for the right to murder unborn babies. But for the liberals, it does a couple of things. First, it erodes away the validity of the Supreme Court, to hopefully cause a court-packing justification effort in the months to come. But more than that, it provides a much-needed distraction to give the public some red meat hoping they don’t get any funny ideas after seeing 2000 Mules. Because that film is the real smoking gun, suppose people don’t trust elections, which they have lots of reasons now not to. In that case, most of the Washington Beltway may not deserve to be in their positions, and all the bills they have signed over the years would be completely invalid, which is a much larger legal argument than Roe v. Wade would ever be. So the motive to leak this Justice’s opinion of Alito at this specific time is quite purposeful, and because the person who leaked it has not been punished tells you everything you need to know about the case.

It must be understood that liberals and other progressives are not just fighting for the right to murder babies. Their obsession with murder as a constitutionally protected right isn’t their real aim of strategy. Their primary concern was the erosion of our constitution. For them, Roe v. Wade was a win because it showed that sheer intimidation and force could push the Supreme Court into a ruling that eroded the constitution, which was always their real goal. Liberals do not want the constitution to be a fixed document but a living one that can be adapted as time moves on. Their professional administrative class can then adjust depending on their needs and desires. So Roe v. Wade is not about the “woman’s right to choose,” as much as it is about eroding away the effects of the American constitution. The crisis, therefore, for them is that a ruling that strikes down Roe v. Wade based on constitutional parameters strengthens the constitution. Even though abortion would not go away by striking down Roe v. Wade because the states would regulate it, the desire by liberals to have an all-powerful centralized government that can impose its will on people everywhere loses leverage. And that’s what really upsets them. Ironically, many minds have had plenty of time to think about this problem. I didn’t offer any immediate opinions about the matter because it seems like the most obvious thing in the world, but apparently not. 

Imagine being a leftist, crazy progressive right now. They have plotted the demise of American law for over a century, and Roe V. Wade showed them that it was possible to manipulate the judicial branch toward their aims. So it’s quite deflating to know that a Trump majority on the court was about to take that victory away from them and strengthen the constitution, not to erode it away further using an emotional degradation policy like abortion to drive their narrative. And they cheated in the 2020 election to get rid of Trump so that they could gain control over the constitution yet again, and erode away the effects of Trump’s four-year term, which showed that many of the crises that we see on the nightly news mainly was all nonsense, even the threat of North Korea, and that the enemies of the world were easy to defeat, that the economy could be massive and that most of what the Beltway culture did was present artificial constraints on everything so that the administrative class could rule the world and shove America into a United Nations controlled New World Order. And now that evidence of that theft was coming out. So hoping to sabotage everything ahead of a Supreme Court ruling in June of 2022, they leaked this Alito opinion to soak up the news cycle and hopefully keep this election fraud story out of the news. Roe v. Wade instead was a desperation attempt on their part to stay relevant. But in doing so, it took the edge off their mob mentality when the actual ruling hits, meaning the violence they can take to the streets will be much less impactful. People already know it’s going to happen, so the surprise element is now gone. 

Even though seeing how progressive acts can be scary, their desperation tells us a lot more about the honesty of the situation than in the violence of protesting in front of the Justices’ homes, trying to intimidate them into changing their minds regarding Roe v. Wade. Liberals participated in the election fraud of 2020. Many news outlets are the same ones trying to hide who the Supreme Court leaker is because they assumed that the constitution would be eliminated by now, especially under the controlled Biden administration. We already have seen the intentions of the Biden administration to give health authority over to the World Health Organization, so from the point of view of liberals, the sovereignty of America is already over and the constitution meaningless. But reality shows that people in America will not give up their constitution, and they aren’t falling for the old tricks. They still support Trump, and the President’s political endorsements are shaping up a much more conservative Republican Party than they are used to. There will be many more rulings like this one from Alito on Roe v. Wade in the future.   So even though the immediate effect is scary to look at, it’s important to understand the substance of it. Liberalism in the form of the administrative state is failing everywhere it’s being tried in the world. As a result of a century of radicalism, the left is about to lose its greatest victory, the right to impose federal rule over states’ rights. They could care less about the concept of abortion as its presented, whether it’s 12 weeks or full term. What matters to them is the ability to impose federal rights over states’ rights and to centralize government around their created administrative state. And to maintain that, they must have control of elections. People cannot be allowed to have free will. Yet, what the leak from the Supreme Court indicates, and the trend concludes, the free will promised by the American Constitution is alive and well and is, in fact, getting stronger, which for the crazy progressives who have wanted to undo America from the start, is a nightmare they never thought would happen. 

Rich Hoffman

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They Teach You To Be Dumb So You Don’t See Their Crimes: Thoughts from the Ohio State/Michigan football game

Government Schools are designed to Make You Dumb

If you do a root cause analysis on corruption, you will conclude that laziness is the primary driver.  And when you look at the most common trait of a government employee of any kind, on average, you will find that they tend to seek that type of work because they are lazy.  Therefore, it’s nearly a promise in every circumstance that you will get corruption out of government employees that will need to be heavily monitored.  Yet what do you get when you hire government employees protected by a socialist labor union to educate your society?  Well, you get the results of laziness and corruption on a mass scale.  And to look at it another way, what is the root cause of criminal behavior?  Well, it’s laziness again.  People would instead steal something than earn something because they think it is the easier path to a personal objective.  So guess what happens when you have criminals running your government, and they are also in charge of educating your society?  Well, you get the results of what I saw while watching the Ohio State, Michigan game.  The audience of over 100,000 people there in Ann Arbor all caught looking at the curtain in the Wizard of Oz, the illusions, the smoke, the mirrors, the bellowing projection of fear seeking the blue pill distraction of an exciting football game.  But not dealing with the root cause of much of what is wrong with society, a poor education not because we didn’t fund it correctly, but that we allowed people to learn all the wrong things.  

Education to me is a lifelong experience.  I think everyone should read a book or two per week, during their entire lives.  Graduating from college at age 22 isn’t enough to become an “educated person.” I deal with many people who have master’s degrees and doctorates, and I don’t consider these people educated.  It may give them a good start in a field of endeavor, but education is a daily adventure, not a final destination.  In the times we are in now, there are so many opportunities to be educated; we have access to more books and information than at any point in the history of the world.  And being well-read is a responsibility of all people.  If you want a great society, you need an educated society.  But as it stands, and what was evident at that college football game, all college sports, and even professional sports, is that the criminals of our society have deliberately dumbed down our people through the education process so that they can get away with committing crimes on a massive scale. 

One example of this deliberate ignorance was the expectation of the Biden administration into lying to our face about gas prices.  The Biden radicals shut off oil production in America.  Gas prices went up.  Then we were told that a global cabal runs the oil market and that America was powerless to do anything about it, when in fact, we just had a president in Trump who had the oil price issue under control.  But what is really driving up the costs of deliberately sabotaging the oil market is the Biden administration’s commitment to the United Nations climate change agenda.  Those same officials stood in front of the media and lied to everyone about the cause of the rising prices, and they expected their answers to stick.  They also expect the media to report the information as propaganda out of sheer laziness and the crippled mind of ignorance the public education system had given them.  The best way to hide a crime, or many crimes, in this case, is to teach people not to see it.  That is the result of our public education system and our colleges.  They are mass failures, and they were made that way on purpose by lazy, criminal-minded government employees who would rather live by a life of crime than by the ethics of hard work.  For proof, review the contents of the Biden laptop, and everything will become very clear.

Those poor people at that football game are most upset about the high gas prices. Still, they do not want to shake up any controversy with their friends and family over politics and election fraud instead of turning their energies to a football game.  They spend fortunes at those two prominent colleges, and they want to see something positive for it.  Is their education valuable? Did it teach them anything really useful in life?  No.  If anything, it has crippled them intellectually.  But if Michigan could only beat Ohio State, well, then there’s something to cheer for.  Suddenly, a six-figure education is worth the money if Michigan could beat Ohio State only one day a year.  Or, as usually happens, Ohio State wins and justifies all the wasted effort in those educations with a rallying cry all the students and their parents can enjoy. This dominating sports program serves as the face of the school.  Meanwhile, all the bad work is done behind the scenes; all the wrong things are taught for reasons that only serve a criminal enterprise in public service. 

It’s just something I noticed as the students rushed the field at the end of the game, where Michigan won the game.  The pent-up energy was more than a victory; it was a justification for their belief in a system that has let them down.  The results of the football game at least gave them some lipstick for the pig.  But it had emptied their bank accounts on another kind of theft, the looting of minds that might otherwise function from intelligence.  But it’s not all bad.  Education is the most important thing we do, but its responsibility cannot come from the criminal class, the public servants who do those jobs because they are too lazy for anything else in life.  No, the education for things in life must come from you.  You must not look to others to educate you; you must do it yourself.  And it doesn’t end with a college degree, a $400,000 house, and 2.5 kids in a flat marriage to someone stuck in the same rut.  No, education is every Saturday morning from 5 AM to noon, or every morning from 4:30 AM to about 7 AM, reading books, voluminous amounts of books, the great classics, popular fiction, modern commentary, speculative sciences, sciences, the religions of the world.  Everything that’s going on, I can see it all very clearly, but then I function every day in the manner I commented.  I get up early every morning, and I read.  And on weekends, I usually read for 6 or 7 hours per day before everyone else gets up and does things.

You do that kind of thing all your life, no matter how young you are or how old you get.  You educate yourself by feeding your mind good things.  You can still watch the Ohio State, Michigan games.  It comes on at noon.  You can still do your weekly chores.  You can still run the kids around town and drop them off where they want to go.  But while you’re waiting on things, you read a book instead of wasting time on Facebook updating your profile picture to people who really could care less about it.  They only give you a vote because they want the same from you.  Instead of wasting your time, feed your mind, make yourself truly smart, and only then will the blatant antics of these modern government crimes become apparent because the criminals count on everyone not to see what they are doing.  And the dumber you allow yourself to be, the more you trust the education they gave you, the more crime we will see in our society.  And they’ll do it until we stop it, and the results of the Michigan game won’t prevent it. 

Rich Hoffman

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F*** Joe Biden: Putting up with evil is not acceptable

People Will Not Let the Government Destroy Their LIves

It’s much healthier to chant in a stadium “F*** Joe Biden” instead of resorting to violence to remove him from office.  Self-expression and disobedience are more honest than suppressing the anger or doing as they do in Europe and other places in the world, putting up with tyranny in public while chiding it in private with a passive-aggressive approach that nobody respects. You’ll never hear me make calls to arms to take over the capital or to grab guns and take violence to the doorsteps of our domestic enemies. I’ll use the law until the law doesn’t work.  But what Joe Biden did on Thursday, September 9th, 2021, was make up laws from the White House, which is not how things work, and he took a swipe at all our lives in a very unAmerican way.  It was, in essence, a declaration of war against Trump supporters and one of the most divisive things any president has done since the formation of the United States.  And it can’t and won’t go unchecked.  It requires an answer from the public.  It is evident that Democrats have no intention to work with “the other side.” They want to overthrow our style of government in favor of something else, and the only way to deal with it is with a fight.   They do not respect us and have pushed us all into a place where conflict is unavoidable.  Yelling F*** Joe Biden in a football stadium is a natural and healthy reaction to the complete show of tyranny we have witnessed while we can do it openly.  So we should.

It is long gone the opportunity for reconciliation.   The political left has been showing this ugly side of itself for over a century.  Only now, they made the mistake of going all in and showing themselves to people who usually don’t care much about politics.  They know they have a short window to make one big final push to overthrow America while Trump is not officially in office, so they are proceeding way out of the comfort zone of most Americans.  Dr. Fauci is in trouble for lying to congress, for his involvement in the Wuhan lab, in helping China to create a bioweapon they used to manipulate the American economy, cheat elections, and in general bring great harm to us all.  They have election problems in California, where people want to get rid of Newsom, and Biden couldn’t show up to help the recall because he couldn’t draw flies on a pile of excrement.  They have all these state audits where some of the critical states are looking to decertify the election results, questioning whether or not Joe Biden is even the president.  I think there is enough evidence now to decertify the election of 2020 entirely just by cleaning up the voter rolls for the states in question, which should have been done before January 20th.  That was, in essence, what people were mad at during the turbulence of January 6th, which Nancy Pelosi thinks was the worst thing ever to happen in America.  Hardly.  But if she thinks that is bad, she does not understand the anger that’s out there.  I have heard from more people lately who are not very political talking hot talk about guns and an armed insurrection, which I always push down.  Before anybody does that, they should go live American lives despite the political forces against them.  By doing that, maybe we can avert actual violence and carnage.  But putting up with it and acting docile in the face of evil, no, that’s not going to happen.

When Joe Biden and his team decided to ramrod down everyone’s throats this ridiculous vaccine requirement through an executive order, he essentially made an aggressive move against the nation as a domestic enemy.  At best, it was audacious to insist that we take some mandatory medicine that his head of the NIH, Dr. Fauci, insists on when that character is under investigation for so much crime and treachery against our nation.  If we thought Benghazi was bad all those years ago and the Hillary Clinton emails deleted and hidden from us to reveal the guilt on the matter, what Fauci has done with Bill Gates, the World Health Organization, and China itself is beyond forgiveness.  Then to be told by a president illegally inserted through election fraud that by executive order, we will be forced to take medicine run by and recommended by all those same characters is like trying to stuff crack cocaine down the throat of a nun without her permission, by force.  It’s such a bad idea that it seems like science fiction that it would even be proposed at all. 

Yet as ugly as all that is, I thought it was good to see people pushing back before turning to violence.  I personally still believe we can solve this thing without violence.  The best thing that could have happened last week after a weekend of college football games where students were chanting F*** Joe Biden from the stands for the first time in almost two years was the Thursday Night Football game between the Buccanneers and the Dallas Cowboys.  Raymond James Stadium was packed with people not wearing masks and not socially distancing, and people were able to see an NFL game in almost normal conditions for the first time.  I would say that it’s obvious the Democrats know all this stuff mentioned above is coming apart, and they have no other game plan for dealing with it.  They don’t know what to do but double and triple down, which was the origin of the September 9th executive order.  People are on to them, and they are angry at the people for catching them, and this was one last punishment before they become irrelevant forever.  After a hot week of treacherous politics, there was another weekend of great football games where people showed they were done with Covid.  They were tired of the government telling them what to do, and President Trump is looming out there, giving interviews and being the president in every way that you can be from outside the White House.  People know they have an option and can vote out these Democrats, which is better than throwing them out with violence.  Democrats, on the other hand, will probably prefer violence because they can’t live in a world where they don’t try to get their point across without conflict.  So let them make the move.  Let them know what you think of them, and when they turn to violence, we can let them have it then.

Accepting tyranny is just not part of the consideration.  I know my position on things and what I’m willing to do.  Hey, I’m in my mid-50s. I’m not going to turn away from a fight when provoked. I’m one who looks forward to those kinds of things.  I want the opportunity to punish Democrats for their attempts to turn my country into a rat hole of globalism.  But usually, I’m somewhat alone in that sentiment. Instead, now, I see something else. Ordinary people, everyday football watchers, and the kind of people who spend half their life dropping their kids off at soccer practice are starting to think about these things the way I do.  And they are hoping for a fight to channel their rage on.  To poke the government in the eye for trying to intrude on their lives.  And that is something new.  When they chant “F*** Joe Biden,” they mean it.  

Rich Hoffman

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Companies Aligned with China are Failing: It’s not a good idea to bet against America

There has been panic which I’ve explained before to those concerned about the amount of power corporations have.  The worry is that corporations will force us to accept vaccine passports to move around the country, that they’ll push us out of amusement parks if we don’t get woke policies, and that they’ll regulate our lives by generally denying us fun and happiness.  It is essentially the Chinese model that we are seeing play out in the opening days of the Biden administration. Companies like Disney and Coka Cola, who have global aims, have placed their bets that the way to those international markets is through the communism of China.  That is essentially the bet of the NBA, an organization made up of socialist players to go global China style.  So, they are ignoring American markets treating us like garbage because they are going for what they think is a bigger prize in the world of tomorrow under a one-world government ran by the United Nations and influenced by communism. That’s how we arrived here, but I have explained it a different way, and my bets are placed opposite of the international trend.  Those who are betting against America are going to pay for it in a big way. 

Now I love traditional Disney.  I think Walt Disney is one of the great entrepreneurs of our American history.  I have no problem sharing Disney with the rest of the world.  If Disney is broadcasting American values, it’s a great thing.  Disney the Man.  Not Disney, the corporation that woke leftists and Democrat presidential hopefuls now run.  I would offer that these new leaders of corporate Disney, Coke, and the NBA—among others—don’t know what they are doing and have over-leveraged their influence over the American population.  For instance, Disney thinks people are so hungry for their Disney+ service, their amusement parks, and their many restaurants and hotels that they will put up with crazy, radical communist policies in trade for fun.  I would offer that people reject those services in favor of freedom and that market pressures will shift away from those corporations to other options.  Such as Facebook and Twitter assumed that they would have control over the flow of information, but instead, options are erupting everywhere.  The Facebook model is now dying as we speak as well as Twitter.  Their influence is waning due to their activism against President Trump and his 70 million voters.  Disney is suffering the same fate; they are losing billions of dollars in their commitment to wokeness, and I don’t ever see them recovering.  Their decision to leverage their entertainment assets against American traditions is costing them as they speak, and the brand damage is incalculable. 

I have wanted to return to Disney World for a vacation, so I occasionally watch video vlogs of people who cover the parks in Orlando, and what they are reporting is embarrassing compared to my experiences in the past.  Disney World as a vacation spot has been one of the best locations on earth for entertainment.  Not only do they have a collection of the best rides that are anywhere, but they have great employees who carry the company message of happiness and enthusiasm for life.  But this move by the company to go full woke, to empower all the radical leftwing causes, the Black Lives Matters types, the gun grabbers, the rainbow gays on Disney characters, the transgender policies have ruined that positive employee interaction.  I didn’t help to shut down for Covid and never fully restaffing.  With the theme parks at a much-reduced capacity, waiting times excessively high only to be greeted with more and more Covid restrictions, the brand of Disney has been whittled away during the election year of 2020, and their gamble will not be paying off.  You can see it most in the many specialty shops that are closed and appear to be gone forever, the little chocolate shops and souvenir spots that are seldom ever open anymore because of the declined attendance.

This past week, Ron DeSantis in Florida removed all emergency Covid restrictions, so Disney cannot blame the government for its temperature-taking and mask mandates.  That is a liberal policy from the management of Disney as a company that wants to see central government restriction to get the payoff of a culture shift from America to China, where they placed all their bets.  And those bets are now in the multibillion dollars.  That is why they are trying not to show panic, but they look to have lost their pre-2019 market share forever.  The evidence was in the fan reaction to the Gina Carano firing from the Star Wars Mandalorian series because she came out on Twitter as a conservative.  The way that Disney fired her showed they have no idea what is driving market forces these days, and when Star Wars fans rebelled by canceling their Disney+ memberships, the company had to attempt to fix it by hiring her back, or at least to let the fans know they were thinking about it.  With Florida now without Covid restrictions, yet Disney insisting on keeping them going costing themselves even more billions by the month, there are many more Gina Carano-like concessions they will have to make in the future to attempt to regain market share.  That might help.  I might revisit the parks, but I’m not going to spend a lot of money there to see a bunch of closed restaurants, lines that are socially distanced, and having to wear a stupid mask in the hot Florida sun over a communist attempt at insurgency by the management of the Disney Company. 

That has been my message from the beginning of this woke attempt by companies to steer us into political directions.  Money rules, and they can’t cheat that vote.  People ultimately have the power over their corporations, and the best way to make them honest again is by hitting them in the pocketbook. Don’t buy their crap and watch how fast they give up their communist dreams.  They should have never listened to the China playbook.  The market share was never going to come from the East, and stealing it from America was never going to work.  It might have looked good on paper to people too stupid to ask the obvious questions.  But now, the dollars and cents are telling the story quite well.  It’s not just Disney either.  They make an excellent example because their brand is so well known and significant.  Watching them fall the way they have provides a glimpse into smaller corporations that are just as bad off but not obvious to the public.  The NBA gained popularity because of Larry Bird and the great competition with Michael Jorden.  People will be turned off by athletes taking up communist causes.  The corporations themselves do not set public policy; they are created to fulfill a public need.  And so long as they do that, they will make money.  When they think they can steer that policy, they will fail every single time.  The NBA has seriously damaged their brand, likely forever also.  It took a long time to build and only a few years to destroy.  Good luck in China, where they don’t have the money to support those types of endeavors, and they never will.  So, fret not; you have a lot more control over this wokeness than you think.  It’s already coming apart, so let it fall apart.  There are plenty of other things in life to do.  We don’t need companies that aren’t pro-American.

Cliffhanger the Overmanwarrior


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