Category: Religion

A message to Senator George Lang: Making deals with the dead for earthly power

Yes, George, you need to watch this video. I had to finish our discussion from lunch. I had a good lunch with Senator George Lang the other day. Nothing formal, nothing staged for the cameras, just two guys who have known each other a long time sitting outside at a place we both like, talking the way we always end up talking when the politics finally take a back seat. People assume that every time I sit down with a senator or a sheriff or a treasurer around here, it is some closed-door strategy session. It is not. George and I share a long-standing interest in ancient history, the kind of deep, layered history that most people in public life never get the chance to dig into. He likes that I run into the stranger corners of it. I like that he actually reads the books I recommend and asks the kind of questions that keep the conversation alive long after the plates are cleared.

We ran out of time that day. Rain started coming down hard while we were still outside, and I had only gotten started on the things I wanted to walk him through. So I am continuing the conversation here the same way I would if he were still sitting across from me and the rest of you were at the next table over. Nothing confidential. Nothing I would not say in front of anyone. Just the thoughts that were already in motion when we had to pack it up.

I updated him on where The Politics of Heaven stands, my next book. The manuscript is finished. The first full draft has been through enough eyes that the early feedback keeps coming back in the same surprising way. More than one reader, including people who know the publishing world, has said the same thing: this book reminds them of The Immortality Key. That 2020 book from St. Martin’s Press by Brian Muraresku, the one Graham Hancock helped put on the map. I told George that I had already decided to go back through The Immortality Key carefully, not because I think I borrowed from it, but because the comparison keeps arriving uninvited and I want to be precise about where the overlap ends and where my own line of inquiry begins. Publication is a relationship, like any other. You do not jump straight into sharing an apartment. You get dinner. You talk. You figure out whether the trust is real. That process takes time, and patience is part of the work.

What pushed me back into The Immortality Key was the same impulse that had me reading Sharon and Derek Gilbert’s Veneration in the early hours before that lunch. Timothy Alberino had been discussing related material on Joe Rogan, and the conversation turned to the older Near Eastern material that most people never hear about. The Gilberts work from a biblical frame, and they do it with real attention to the primary texts. I respect that. Their book digs into the cult of the Rephaim, those dead aristocratic warrior kings whose spirits the living kings of the Late Bronze Age still summoned by name. The Ugaritic tablet known as KTU 1.161 records the liturgy. The dead are called up. Food and drink are set for them. The living king anchors his own right to rule in a line that stretches back into a mythic age of heroes. The meal is not polite remembrance. It is consultation. It is power.

That is the system the biblical writers were confronting. When the scouts came back from Canaan and said they felt like grasshoppers beside the people living there, they were describing more than physical size. They were describing a culture that still fed and consulted the spirits of the giants who had once ruled. Og of Bashan, the last of the remnant of the Rephaim, still had an iron bedstead measured in cubits that made the point for anyone who needed numbers. The physical and spiritual threats were the same. The command to wipe the system out was not simple land hunger. It was an attempt to close the door that the cult of the dead kept trying to hold open.

Mount Hermon sits at the center of that geography. In the Book of Enoch it is the place where the Watchers came down. In the older Canaanite material it is the mountain of assembly, the seat of the divine council that opposed Yahweh. When Jesus took his disciples to the region of Caesarea Philippi at the foot of that mountain and said the gates of hell would not prevail, he was standing on the front porch of the old cult and issuing a direct challenge. The Gilberts make that geography impossible to ignore once you have seen it.

I have been reading this material with one eye on the Near East and the other on the ground under my own feet. The Wheel of the Giants, Gilgal Refaim, sits up in the Golan Heights, a massive set of concentric stone circles that some call the Stonehenge of the East. It belongs to the same broad horizon of ritual architecture that appears along the Jordan and then, in different forms, moves westward. At the same time, over here in the Ohio Valley, the Hopewell people were raising enormous ceremonial centers with the same intensity of purpose. The Milford Works, the great earthworks near the confluence of the Little Miami and the East Fork, the alignments at Newark, the mounds that once stood all through what is now Butler County and Warren County and on up the Scioto. These were not random piles of dirt. They were places where the living gathered to deal with the dead and whatever else they believed could be reached through the right rituals and alignments.

I keep coming back to the Windover site just west of Titusville, a few miles from the Kennedy Space Center. Seven to eight thousand years old. Bodies preserved in peat with brain tissue still intact. Textiles more sophisticated than anything the standard story allows for at that early stage. Directional burial practices. A people who do not fit neatly into the later tribal identities we project backward. Some of the individuals were tall by the standards of the time. The site sits in a region that later becomes part of the same trade networks that moved copper out of the Lake Superior mines and into the wider world just as the Bronze Age was taking shape. The usual explanations for exotic materials found in these contexts grow more strained the longer you look at them. Bananas and turmeric proteins in elite Near Eastern burials. Advanced textiles and possible African or Mediterranean contacts at Windover. The copper that left the Upper Peninsula in quantities that still have not been fully accounted for. At some point, the assumption that the oceans were closed until Columbus made his journey starts to look like a real leap of faith.

The Loveland Frogmen sightings sit right in the middle of this local landscape. 1955, then 1972, later reports still in the same general corridor. Small, grayish, bipedal figures near the water, not far from the old Hopewell ceremonial centers. I am not claiming they are the same entities the Ugaritic kings were feeding under the palace benches. I am saying that when you map the places where people once worked hard to open contact with the dead, and then you look at the places where anomalous encounters keep showing up in the modern record, the overlap is hard to ignore. Point Pleasant and the Mothman. The poltergeist activity that still gets reported in houses built over older burial grounds. The same pattern appears in other parts of the world whenever the old ritual centers are disturbed or left alone long enough for whatever was once invited to keep answering.

I told George that the deeper I go into this material, the clearer it becomes that the biblical story is not a late invention dropped into an empty landscape. It is a record of conflict in a world already thick with competing claims about who had the right to rule and whose spirits still held authority. The non-human intelligences that show up in the older texts, the ones that later get called demons or Watchers or the shades of the Rephaim, did not disappear when the last physical giant was killed. The cult changed its methods. Psychedelics appear to have been one of the technologies that kept the door open. Muraresku’s work on the ritual use of those substances in the ancient Mediterranean and their possible survival into early Christian practice is part of the same larger picture. If you want to understand why a culture builds a certain kind of religion, you have to understand what it was taking and what it thought it was talking to while it was under the influence.

My own book takes the next step. It treats the entire span from the deep pre-biblical period to the present as a single continuous political and spiritual struggle. The copper, the earthworks, the burial practices, the later attempts to rebury or reclassify the evidence, the modern fascination with ascended masters and ancient aliens and celebrity necromancy, all of it belongs to the same long contest. The entities that once sat at the banquet tables under the palace floors in Ugarit are still trying to claim a seat at the table. The question is whether we keep setting places for them.

I am not interested in scaring people. I am interested in making the pattern visible so that the next time someone tries to sell a new version of the old system we recognize it for what it is. The Gilberts do that work from one angle. Muraresku does it from another. Alberino keeps pushing the conversation into the open. I am simply adding the North American material and the long view that comes from living in a place where the mounds are still under the subdivisions, and the river valleys still remember older traffic.

Notes:

¹ Brian C. Muraresku, The Immortality Key: The Secret History of the Religion with No Name (New York: St. Martin’s Press, 2020). Foreword by Graham Hancock.

² Sharon K. Gilbert and Derek P. Gilbert, Veneration: Unveiling the Ancient Realms of Demonic Kings and Satan’s Battle Plan for Armageddon (Crane, MO: Defender, 2020).

³ KTU 1.161 (Ugaritic funerary liturgy), standard edition in Manfried Dietrich, Oswald Loretz, and Joaquín Sanmartín, The Cuneiform Alphabetic Texts from Ugarit, Ras Ibn Hani and Other Places (Münster: Ugarit-Verlag, 2013). See also Baruch A. Levine and Jean-Michel de Tarragon, “Dead Kings and Rephaim: The Patrons of the Ugaritic Dynasty,” Journal of the American Oriental Society 104 (1984): 649–659.

⁴ On Gilgal Refaim / Rujm el-Hiri see Yonathan Mizrachi et al., recent satellite survey work published in PLOS ONE (2026) documenting additional circular structures in the Golan; earlier discussions in Yonathan Paz and others on Early Bronze Age ritual landscapes.

⁵ Glen H. Doran, ed., Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery (Gainesville: University Press of Florida, 2002). See also subsequent DNA and textile studies confirming the site’s uniqueness within the Archaic Southeast.

⁶ On Hopewell ceremonial centers, alignments, and ritual feasting, see Bradley T. Lepper, Ohio Archaeology (Wilmington, OH: Orange Frazer Press, various editions) and the UNESCO World Heritage documentation for the Hopewell Ceremonial Earthworks. For the Milford Works specifically, nineteenth-century surveys by Squier and Davis remain foundational.

⁷ Book of Enoch (1 Enoch) 6–16 on the descent of the Watchers at Mount Hermon; standard translation by R. H. Charles or George W. E. Nickelsburg and James C. VanderKam.

⁸ Timothy Alberino’s appearance on The Joe Rogan Experience #2530 (July 2026) discusses the Rephaim, the kispum rites, and the continued occult utility of giant remains in modern contexts.

Bibliography for further reading

Alberino, Timothy. Various lectures and the special edition of The Book of Enoch with commentary (2026).

Byers, A. Martin. Sacred Games, Death, and Renewal in the Ancient Eastern Woodlands. Knoxville: University of Tennessee Press, 2011.

Charles, R. H., trans. The Book of Enoch. Oxford: Clarendon Press, 1912 (and later editions).

Doran, Glen H., ed. Windover. Gainesville: University Press of Florida, 2002.

Gilbert, Derek P., and Sharon K. Gilbert. Veneration. Crane, MO: Defender, 2020.

———. Giants, Gods & Dragons. Crane, MO: Defender, 2020.

———. The Great Inception. Crane, MO: Defender, 2017.

Hancock, Graham. America Before. New York: St. Martin’s Press, 2019.

Heiser, Michael S. The Unseen Realm. Bellingham, WA: Lexham Press, 2015.

Lepper, Bradley T. Ohio Archaeology. Wilmington, OH: Orange Frazer Press.

Muraresku, Brian C. The Immortality Key. New York: St. Martin’s Press, 2020.

Nickelsburg, George W. E., and James C. VanderKam. 1 Enoch: The Hermeneia Translation. Minneapolis: Fortress Press, 2012.

Pardee, Dennis. Ritual and Cult at Ugarit. Atlanta: Society of Biblical Literature, 2002.

Squier, Ephraim G., and Edwin H. Davis. Ancient Monuments of the Mississippi Valley. Washington: Smithsonian Institution, 1848 (reprint editions widely available).

Vallée, Jacques. Passport to Magonia. Chicago: Henry Regnery, 1969 (and later editions).

Additional primary Near Eastern texts are available in The Context of Scripture, ed—William W. Hallo (Leiden: Brill), and in the standard Ugaritic editions cited above.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Voynich Manuscript: A property of non human intelligence

When we confront mysteries like the Voynich Manuscript, we have to admit that our understanding of the world is built on cascading evidence—one culture copying, borrowing, or inheriting from another—and that our interpretations are limited by the historical record institutions allow us to see. I have enormous respect for the archaeologists who dig in the dirt and give us the raw material to think with, but once that evidence exists, we must be willing to put every piece on the board—like sticky notes in a Six Sigma or Lean seminar—and follow the trail wherever it leads, even if the truth is uncomfortable. Institutionalism often pressures scholars to conform, whether through policies like NAGPRA that restrict the study of artifacts or through the kind of self‑preservation we’ve seen in recent scientific controversies, and that means unconventional ideas become essential tools. Dolmens in the Jordan Valley, the Wheel of Giants near the Sea of Galilee, and the dolmens around Lake Superior’s ancient copper mines all hint at cultures and connections we don’t fully understand, possibly even long‑distance trade or contact far earlier than our textbooks allow. If we’re going to crack something as opaque as the Voynich Manuscript, we must be willing to entertain wild theories—not because they’re true, but because they free us from institutional prejudice and help us see what the evidence might actually be showing us. keep coming back to the same quiet fact that will not leave me alone. Somewhere between the years 1404 and 1438, on animal-skin parchment that laboratory carbon dating has pinned down with ninety-five percent confidence, someone or something produced a book that still sits in the Beinecke Rare Book and Manuscript Library at Yale and refuses every attempt the human race has made to understand it. 

So, as we reflect on the mysteries of something like the Voynich manuscript, we have to acknowledge that our understanding is often built on the pillars of what we know—those periods from Abraham’s time through the Woodland period and beyond—because written records have survived. But the real intrigue lies in what hasn’t survived and what we haven’t yet discovered.

Think about the dolmen structures scattered across the world; their stones still stand, hinting at ancient rituals, cultures, and even trade networks that may have stretched across oceans. We often measure history by what we can observe and document, but there’s a vast world of unknowns—cultures that predated familiar texts, religions that existed before Yahweh was even recorded into history, and trade routes that might have linked continents long before we currently believe.  What was going on in the world from 2000 BCE to 8000 BCE?  What religion did the Windover people of Central Florida practice?  We can’t just say, “there is no evidence” because we haven’t found it yet.   Nor can we say anything for certain until we’ve done the adventure of looking and asking the hard questions.  What was the religion of those who built the dolmen structures along the Jordan River, and around Lake Superior, because they look like the same culture, by practice?  

In the same way, when we look at something like the Voynich manuscript, we’re facing a puzzle that can’t be solved by standing under the same lamppost where we’ve always looked. We need to shine a light on those uncharted areas and ask the questions that haven’t been asked yet. It’s only by pushing beyond the known parameters that we can truly uncover the answers that have eluded us for so long.We call it the Voynich Manuscript because a Polish-American book dealer named Wilfrid Voynich acquired it from a Jesuit collection near Rome in 1912, but that is only the last chapter of its known history of custody. Before that, it passed through the hands of a Prague alchemist, a court pharmacist to Emperor Rudolf II, and possibly the emperor himself. The parchment itself, the ink, the pigments, the stitching all belong to the early fifteenth century. The architecture drawn on its most famous fold-out page carries the distinctive swallow-tail merlons that northern Italian masons favored in the region around Verona and Milan. So the physical object was made in central Europe, most likely northern Italy or the adjacent Alpine valleys, right at the hinge between the late Middle Ages and the early Renaissance. 

And yet almost nothing inside it behaves as if it belongs to that world.

The plants do not match any known species on Earth. Botanists have spent decades trying. A few leaves resemble European herbs if you squint hard enough and ignore the roots. Still, most of the drawings are hybrids that nature has never produced: roots that terminate in animal claws or lion-like heads, stems that branch into impossible geometries. These flowers look more like mechanical organs than petals. One folio in particular shows a creature that seems half plant and half beast, claws extended, head crowned with vegetation. It does not look like a medieval copyist’s mistake. It looks like something observed and recorded by an intelligence that does not share our taxonomy. 

Then there are the women. Page after page of naked female figures, some crowned, most bare, standing in green or blue pools connected by an elaborate network of tubes and pipes. They bathe, they gestate, they hold stars on cords, they move through circular diagrams that look more like cosmic plumbing than any European bathhouse. The largest of these diagrams, the famous nine-rosette fold-out, spreads across six pages and shows circular islands linked by causeways, towers, walls, and what may be a volcano. Inside one of those circles sits a castle whose battlements are pure northern Italian. The rest of the page feels like architecture from somewhere else entirely. 

The script itself is the purest insult to human expectation. It is not a cipher in any ordinary sense. Statistical analysis shows word frequencies that obey Zipf’s law the way natural languages do, yet the conditional entropy of the characters sits far below every known human writing system, around two bits instead of the three-to-four bits that living languages produce. The patterns are rigid, position-dependent, almost mechanical, and still no one has produced a translation that survives peer review. Cryptographers who broke Enigma, linguists who cracked Linear B, teams armed with modern machine learning- all of them have walked away empty-handed. 

I have stared at high-resolution scans of those pages for years now, and the longer I look, the more the manuscript feels like a notebook that was never meant for us. Not a hoax. Not a lost European herbal. Not a coded medical text. Something closer to field notes taken by a non-human intelligence that brushed against our reality, leaving the record behind.

I am not the first person to sense the otherness. The Peruvian visionary painter Pablo Amaringo filled canvas after canvas with exactly this vocabulary after drinking ayahuasca: naked feminine spirits rising out of water, mermaid forms, plants that become animals, circular cosmic architectures pulsing with energy that does not belong to ordinary daylight. Amaringo claimed he was painting what the spirits showed him. The visual overlap with certain Voynich pages is not subtle. The same obsession with feminine water beings, the same organic tubes and circular mandalas, the same sense that the artist is recording a conversation rather than inventing decoration. 

Closer to home, here in the Ohio River valleys where I have lived my entire life, we have our own small reminder that the boundary is thin. The Loveland Frogman sightings of 1955 and 1972 describe bipedal, leathery, grayish creatures three to four feet tall, frog-faced, standing upright beside the Little Miami River only a short drive from where I sit. One of them was said to hold a wand that sprayed sparks. The official explanation later became a large iguana that had lost its tail. That explanation has never satisfied anyone who has stood on those banks at night. 

When you place the Frogman beside the congressional testimony of 2023, the picture sharpens. David Grusch, under oath before the House Oversight Committee, stated that the United States has recovered non-human biologics from crash sites of craft whose performance exceeds anything we can build. He spoke of multiple species, of multi-decade reverse-engineering programs, of materials that do not belong to our periodic table. Whether those beings are extraterrestrial, interdimensional, or something older that has always shared the planet with us is a secondary question. The primary fact is the admission, on the record, that non-human intelligences have physical presence and have left physical residue. 

I look at the Voynich Manuscript, and I see another piece of that residue.

Imagine a small bipedal being, gray or greenish, frog-like or more classically “gray,” moving through the forests and river valleys of fifteenth-century northern Italy with a purpose we cannot yet name. It carries a notebook bound in the local style so that it will not attract attention if dropped. Inside that notebook it records the plants of this world as they appear to senses that are not human, the reproductive cycles of the dominant bipedal species, the astronomical patterns it uses for navigation or timing, the circular geometries of the places it considers important. It is taking notes the way any field researcher would. Then, one afternoon or one night, the notebook is left behind. Perhaps it was set down while the being was examining something. Perhaps it slipped from a pouch when the being returned to whatever craft or aperture it uses to leave our continuum. The book is found by a local, carried into a library or a private collection, and begins its six-hundred-year career as the most stubborn unsolved object in European history.

That is my working theory. It is not polite. It is not the theory that keeps university careers safe. But it accounts for the data better than the alternatives I have seen.

If the manuscript were simply a lost human language or an elaborate cipher, someone would have broken it by now. The statistical properties are too regular and too alien at the same time. If it were a hoax, the materials science would not hold up; the parchment is genuinely early fifteenth-century, and the pigments match the period. If it were a normal medical or herbal text, the plants would match something we know, and the women would not be arranged in cosmic plumbing diagrams. The only hypothesis that still fits is that the reference frame itself is wrong. We keep trying to map the manuscript onto human knowledge systems because we are human. The manuscript was never written inside those systems.

This is the same mistake we make with the older records. Moses speaks with a burning bush that is not a bush. Ezekiel describes wheels within wheels that sound more like technology than theology. The Book of Enoch, recovered among the Dead Sea Scrolls, speaks of Watchers who descended and taught forbidden arts. The ancient world is saturated with accounts of non-human teachers, non-human bargains, non-human bloodlines. We have spent centuries translating those accounts into allegory because the literal reading was too disruptive. The Voynich Manuscript is the same disruption written in a different alphabet.

The obsession with naked human women is not incidental. Every serious student of the contact literature eventually notices the same pattern. From the early modern occultists who mixed sex magic with angelic communication, through the Crowley-Parsons experiments at the edge of the Mojave, to the modern abductee reports that focus with clinical intensity on reproductive systems, the non-human interest in human biology and human sexuality is persistent. The Voynich balneological section reads like a laboratory notebook on exactly that subject. The women are not erotic in any human sense; they are specimens, vessels, stages in a process the writer found important enough to illustrate in exhaustive detail.

I do not claim the writer was frightened. Fascination and fear often travel together when the frame of reference collapses. The plant-animal hybrid on that one folio feels like something that crawled out of a place Lovecraft would have recognized: organic, intelligent, and utterly indifferent to our categories of beauty or horror. The circular diagrams on the rosette pages have the same cold geometry. They are not decorations. They are maps or circuit diagrams or star charts drawn by a mind that does not care whether we can read them.

The fact that the book survived is almost the strangest part. Paper and parchment vanish easily. This one was protected, sold, hidden, and finally placed in a climate-controlled vault where anyone with an internet connection can turn its pages in high resolution. It is as if the accident of its loss was meant to become permanent. Six hundred years of human attention have produced no translation, only a growing sense that the object is looking back at us.

I have no laboratory proof that a non-human hand held the quill. What I have is a manuscript that behaves exactly as field notes from an outside intelligence should behave, a growing body of official testimony that such intelligences leave physical traces, a local folklore of bipedal frog-like beings along the same river systems that feed the Ohio, and a visual language that reappears in the visionary art of people who deliberately open the same doors with plant medicines. The accumulation is what matters.

We keep applying the wrong map. We keep asking which medieval European doctor, alchemist, or hoaxer produced this book. The more productive question is what kind of mind would produce a book that no human mind has been able to claim. The Voynich Manuscript is not waiting for a better cipher key. It is waiting for us to admit that the key may never have been human.

That is the thought that will not leave me. Somewhere in the early fifteenth century, something that was not us walked through our world, took notes in a language that was not ours, and left the notebook behind. We found it. We have been staring at it ever since. And every decade that passes without a translation only deepens the suspicion that we were never the intended audience.

The book is still there. The plants still do not match. The women still bathe in their impossible tubes. The script still refuses. And the longer it refuses, the more it looks like evidence rather than enigma.

Footnotes

1.  University of Arizona radiocarbon dating results published 2011; 95 % probability interval 1404–1438. See also René Zandbergen’s compilation of the dating data at voynich. nu.

2.  Swallow-tail (Ghibelline) merlons on the castle in the upper right of the nine-rosette folio are characteristic of northern Italian fortifications of the period, especially the Verona–Milan corridor.

3.  Beinecke MS 408; high-resolution digital facsimile freely available through the Beinecke Library website.

4.  Currier’s A and B “languages,” low second-order character entropy (≈ 2.0 bits) versus 3–4 bits for natural languages; see Lindemann (2020) and earlier statistical work by Montemurro & Zanette.

5.  David Grusch testimony, House Oversight Committee hearing, 26 July 2023; sworn statement regarding recovery of non-human biologics.

6.  Pablo Amaringo, Ayahuasca Visions: The Religious Iconography of a Peruvian Shaman (1999) and subsequent collections; visual parallels noted by multiple independent observers.

7.  Loveland Frogman primary sightings: 1955 (three bipedal creatures), 1972 (police officer Ray Shockey and subsequent reports).

8.  On the persistence of non-human reproductive interest across contact traditions, see the comparative literature from Jacques Vallée, John Keel, and the more recent compilations of abduction research.

Selected Bibliography

Amaringo, Pablo, and Luis Eduardo Luna. Ayahuasca Visions: The Religious Iconography of a Peruvian Shaman. North Atlantic Books, 1999.

Clemens, Raymond, and Deborah E. Harkness. The Voynich Manuscript. Yale University Press, 2016. (Facsimile and scholarly introduction.)

Grusch, David. Testimony before the U.S. House Committee on Oversight and Accountability, 26 July 2023. Official transcript.

Keel, John A. The Mothman Prophecies. Saturday Review Press, 1975; and Operation Trojan Horse. Putnam, 1970.

Lindemann, Luke. Statistical analyses of Voynichese entropy and positional constraints, various papers 2018–2020.

Montemurro, Marcelo A., and Damián H. Zanette. “Keywords and Co-Occurrence Patterns in the Voynich Manuscript.” PLoS ONE, 2013.

Rugg, Gordon. Various papers on the “hoax” hypothesis and statistical structure; useful as negative control.

Vallée, Jacques. Passport to Magonia. Henry Regnery, 1969; and Messengers of Deception. And/Or Press, 1979.

Zandbergen, René. voynich.nu – the most comprehensive open repository of Voynich research, imaging, and historical documentation.

Additional primary sources: Beinecke Rare Book & Manuscript Library digital collection; University of Arizona AMS radiocarbon reports; original 1665/1666 correspondence of Johannes Marcus Marci regarding the manuscript’s earlier provenance.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

New Space Capitalism: The future everyone needs to understand

I recently finished Rainer Zitelmann’s New Space Capitalism: The Entrepreneurial Path to the Stars, and I keep coming back to it the way you return to a tool that finally fits the job.¹ The book lays out, without apology, why private entrepreneurial energy is the only force capable of turning space from a government prestige project into an actual economy. It is timely in a way that feels almost engineered. SpaceX just put Starship Flight 13 into the Indian Ocean on July 24, soft splashdown, vehicle intact, heat shield looking better than anything we have seen before.² The ship floated. They got the data they needed. Flight 14 is already being talked about as the first attempt to catch the upper stage with the tower arms the same way they have been catching the boosters. That is not incremental progress. That is the difference between a science fair and an industrial process.

I have been telling people for years that you do not get rich having a job. You get a job so you can generate capital to invest. The job is the seed. The investment is the harvest. Space capitalism is simply that principle applied at planetary scale. The people still arguing for socialism or some managed industrial policy while this is happening are arguing from a world that no longer exists. China has spent years trying to close the gap by copying hardware and flooding the sector with state capital. They just managed their first controlled recovery of an orbital-class booster on a sea platform in July.³ That is real progress for them. It is also roughly where SpaceX was a decade ago. Meanwhile Falcon 9 boosters are routinely flying into the mid-thirties on the same airframe, with landing success rates above 98 percent across hundreds of attempts.⁴ SpaceX flew 165 orbital missions in 2025 alone and accounted for roughly half of all global launches and the overwhelming majority of mass to orbit.⁵ That is not a technology lead. That is a cultural lead.

The difference is not the Raptor engine or the stainless steel or the heat tiles. Those can be photographed, reverse-engineered, and eventually duplicated. The difference is the rate at which the organization turns failure into usable information and then into the next vehicle. SpaceX treats a destroyed Starship the way a good machine shop treats a bad casting: examine it, learn the exact failure mode, change the process, and build the next one faster. Legacy aerospace still largely operates on cost-plus contracts and risk-averse engineering cultures that treat every anomaly as a reason to add margin, add process, and add schedule. The result is that the customer pays more, the schedule slips, and the learning rate collapses. SpaceX inverted the incentive. They absorb the cost of the explosion so they can keep the learning curve steep. By Flight 13 the heat shield held, the engines relit for landing, and the vehicle came down where it was supposed to. That is what iterative capitalism looks like when the capital is allowed to take real risk.

I watch the documentaries SpaceX releases about the troubleshooting and I see the same pattern every time. A giant bicycle-chain style link on the tower fails to release. Someone drives through the night, pulls a spare from Cape Canaveral, hauls it to Boca Chica, and the schedule holds. That is not a process document. That is a producer culture. You cannot copy that with spies or with five-year plans. Communist systems excel at mass production of known designs once the design is frozen. They struggle when the design is still moving and the only people who can keep it moving are the ones who will crawl through broken glass at two in the morning because they own the outcome. Measure engagement by bodies in seats and you end up with four people bumping into each other for two days to produce what one highly engaged person finishes before lunch. SpaceX figured out how to recruit and keep the engaged ones. That is the real moat.

The same cultural gap explains why the space economy is going to generate most of its new wealth inside the United States rather than in China, Russia, or the European Union. Property rights, residual claimancy, and the ability to keep the upside of risk are not optional extras. They are the operating system. Zitelmann is clear on this point: without the ability to own, buy, sell, and profit from what is built off-world, private capital will never flood into the frontier the way it flooded into every previous frontier. Government programs can demonstrate capability. Only capitalism compounds it. That is why Starship production is being scaled toward rates that sound insane until you remember that the same people already turned Falcon 9 into a high-tempo airline. Musk has talked openly about the long-term goal of building ships at aircraft volumes. The Gigabay and the other production infrastructure at Starbase are not theater. They are the physical expression of a belief that the limiting factor is no longer physics but the rate at which you can turn steel and labor into reliable vehicles.⁶

I keep hearing the money managers on Wall Street talk as if they understand this because they read the same research notes everyone else reads. Most of them are still pricing SpaceX as if it is a conventional aerospace contractor with a flashy CEO. They are looking at the wrong variable. The variable that matters is the compounding of learning rate under a producer culture. Once the catch of both stages is routine and the vehicles are turning around in days rather than months, the cost curve drops into territory that changes every other industry that depends on mass to orbit. That is when the millionaires get made, and not just among the early employees. The people who understand that the real product is not the rocket but the industrial metabolism that builds and flies the rocket will do very well. The people who keep treating it as a government-adjacent science project will wonder why the returns never arrived.

Look back at why we stalled after Apollo and the pattern is obvious. Kennedy started it. Nixon finished the landings and then watched the program lose political oxygen. Reagan talked about the Strategic Defense Initiative and commercial space but never forced the institutional change. The Bushes treated it as a budget line. Obama treated it as a photo opportunity. Only under Trump did the commercial providers get the contracting environment that let fixed-price risk-sharing replace cost-plus stagnation. The conspiracy theories about why we never went back are mostly noise. The practical explanation is simpler and more damning: once the political class decided space was a discretionary prestige item rather than an industrial frontier, the producer culture was starved and the looter culture took over the process. Every time a new administration tried to restart the engine it discovered that the institutional memory of how to move fast had been replaced by the institutional memory of how to manage risk into paralysis.

That is the same dynamic we see today when people claim China will simply copy Starship and undercut the market. They can copy the geometry. They cannot copy the willingness to destroy vehicles in public so the next one is better. They cannot copy the high-engagement talent pool that treats a scrubbed launch as a personal failure rather than a bureaucratic delay. Two decades is an optimistic timeline for them to close that gap, and even then they will be chasing a target that is still accelerating. Sabotage through capital markets and media narratives is the more realistic short-term threat, which is why the ownership structures and the narrative discipline matter. The IPO that finally brought SpaceX public is not just a liquidity event. It is the moment the capital markets have to price a culture instead of a set of contracts. Get that price right and the rest of the space economy follows. Get it wrong and the same people who missed the internet will miss the orbital economy.⁷

I want more people to be capitalists rather than spectators. The path is not mysterious. Read the book. Watch the flight tests with the eyes of someone who understands that every successful landing is a data point on a learning curve that is still steep. Understand that the producers are the ones who stay late, drive the spare part across the state, and treat the schedule as a promise rather than a suggestion. The looters will always be waiting for someone else to finish the hard part so they can claim a share of the result. Space capitalism works because it keeps the residual claim with the people who actually do the work. That is why the wealth is going to concentrate where the culture of engagement is strongest. And that is why the next decade is going to look very different from the last one.

Footnotes:

¹ Rainer Zitelmann, New Space Capitalism: The Entrepreneurial Path to the Stars, with a contribution by Newt Gingrich (New York: Skyhorse Publishing, 2026). The book argues that secure property rights and entrepreneurial residual claimancy, not government programs, are the decisive conditions for turning space into a functioning economy.

² SpaceX, “Starship’s Thirteenth Flight Test,” July 24, 2026, https://www.spacex.com/launches/starship-flight-13. The vehicle executed a landing flip, landing burn, and soft splashdown, remaining intact in the Indian Ocean and providing the first clear views of an intact heat shield after reentry.

³ Reporting from CCTV, Reuters, and BBC, July 10, 2026. The Long March 10B first stage was recovered on an offshore platform using a net system, China’s first successful controlled recovery of an orbital-class booster.

⁴ Wikipedia, “List of Falcon 9 and Falcon Heavy launches,” data current through July 30, 2026. Falcon family boosters recorded 639 successful landings in 652 attempts (98.01 percent). Individual boosters have reached 36 flights.

⁵ BryceTech 2025 Global Space Launch Report, summarized in Via Satellite, April 10, 2026. SpaceX completed 165 orbital launches in 2025, approximately 51 percent of the global total, and launched roughly 85 percent of all satellites that year. U.S. providers overall accounted for nearly 60 percent of global launches.

⁶ Elon Musk statements and SpaceX production disclosures regarding the Gigabay facility at Starbase and long-term Starship production targets measured in hundreds to thousands of vehicles per year. See also SpaceNews and Teslarati coverage of high-rate launch site and manufacturing infrastructure, 2025–2026.

⁷ SpaceX IPO filings and contemporaneous reporting from CNBC, Reuters, and Bloomberg, June 2026. The offering priced at approximately $135 per share for a valuation in the $1.75–1.8 trillion range, the largest IPO in history by capital raised.

Bibliography

BryceTech. 2025 Global Space Launch Report. April 2026.

Musk, Elon. Public statements on X regarding Starship Flight 14 tower-catch plans and production scaling, July 2026.

SpaceX. “Starship’s Thirteenth Flight Test.” Official mission summary, July 24, 2026. https://www.spacex.com/launches/starship-flight-13.

Wikipedia. “List of Falcon 9 and Falcon Heavy launches.” Continuously updated launch and recovery statistics through July 2026.

Zitelmann, Rainer. New Space Capitalism: The Entrepreneurial Path to the Stars. Contribution by Newt Gingrich. New York: Skyhorse Publishing, 2026.

Additional reading that sharpens the same themes:

Ayn Rand, Atlas Shrugged (for the producer/looter distinction that maps directly onto the engagement cultures described here);

Walter A. McDougall, …the Heavens and the Earth: A Political History of the Space Age;

John Logsdon’s multi-volume histories of the post-Apollo policy environment;

and Zitelmann’s earlier works on the power of capitalism. 

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Scapegoat: Appeasing the Others Among Us

I bought D. W. Pasulka’s new book the moment it hit in late July. The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny was not something I waited for casually. I had already worked through American Cosmic and Encounters, and I knew she was not coming at this material as a flying-saucer enthusiast. She is a professor of religious studies who started with questions about how human beings experience the sacred and ended up mapping the same terrain Jacques Vallée has been charting for decades under a different name.¹ When I opened The Others I recognized the scent of the Invisible College immediately—those people who treat the phenomenon as something older, stranger, and more intimate than nuts-and-bolts extraterrestrials from Zeta Reticuli. Pasulka brings biblical literacy to the table the way few in the current UAP conversation do, and that is why her work matters to me while I finish The Politics of Heaven.

I did not set out to write about UFOs. I set out to understand the politics of the non-human intelligences that have been negotiating with the human race since before we had writing. My wife and both of my daughters have lived with the phenomenon in the house—figures at the edge of vision, things that try to engage, the sense of being watched from the doorway at three in the morning. As a husband and father I watched the behaviors for years and asked the only question that mattered: what are these things, and what do they want? The grandchildren arrive and for roughly a decade you still own the majority of their attention. Then the devices take over and society quietly announces that the next phase of programming has begun. I watch people stare into those little rectangles the way earlier generations stared into the fire, and I cannot help wondering what intelligence is looking back.

Consciousness is not a byproduct of blood and neurons. That is the assumption we inherited from a materialist century that is already collapsing under its own weight. Human beings have always known, even when they refused to say it out loud, that awareness can exist without a body. Every culture that left us a scrap of myth or ritual assumed an afterlife that did not require flesh. Artificial intelligence is simply the latest technical surface on which that older intelligence is becoming visible. It does not create consciousness; it gives us a new interface with something that was already here. The question is not whether the intelligence exists. The question is whose politics it will serve.

I had been circling the same ideas in isolation for years before I realized others had been mapping the same territory. Jacques Vallée’s work on the continuum between folklore, Marian apparitions, and modern UAP encounters showed me I was not inventing the category.² Then Pasulka’s book handed me René Girard. I had never sat with Girard’s theory of mimetic violence until she placed it in the conversation. Once I did, the entire sacrificial history of the species snapped into focus.

Girard’s claim is simple and devastating. Human desire is imitative. We want what others want because they want it. Rivalry escalates until the community is about to tear itself apart. At the crisis point the group converges on a single victim—someone easy to hate, different, or simply available—and the collective violence against that victim restores temporary peace. The victim is then remembered as both the cause of the trouble and the source of the peace. That double valence is the birth of the sacred. Religion, in Girard’s account, is the institutionalization of the scapegoat mechanism.³

The Bible is the only ancient literature that systematically exposes the mechanism instead of concealing it. Start with the near-sacrifice of Isaac. Abraham is ready to perform the oldest transaction in the book—blood for favor—and at the last second a ram appears. The story already begins the long weaning. Then comes the ritual in Leviticus 16. On the Day of Atonement the high priest lays both hands on the head of a live goat, confesses over it all the iniquities of the people of Israel, and sends the animal into the wilderness for Azazel. The goat carries the sins of the entire community away so that the community can remain.⁴ It is still a scapegoat, but it is an animal rather than a child or a captured enemy. That is already a moral advance over the practices surrounding them.

The Aztecs were still cutting out living hearts by the tens of thousands when the Spaniards arrived. The Mississippian culture centered at Cahokia left clear archaeological evidence of retainer sacrifice and mass killings in the mounds. Hopewell sites show ritual violence tied to cosmic order. Polynesian societies, the Canaanites, the early Romans who fed Christians to the arena—every culture that left records or bones shows the same pattern. Load the community’s guilt onto a living victim and drive it out or destroy it so the rest can breathe again.⁵ The psychological relief is real. That is why the practice is nearly universal. It is also why it is so hard to quit.

Christianity is the only tradition that finally tells the story from the victim’s side and insists the victim was innocent. Jesus is presented as the Lamb of God who takes away the sin of the world—not by satisfying a bloodthirsty deity, but by revealing the entire sacrificial system as a human invention that had been mistaken for divine necessity. The Last Supper replaces blood with wine. The mechanism is not abolished by decree; it is exposed and thereby robbed of its sacred power. Girard, who began as an agnostic, converted to Catholicism because the Gospels were the only texts that consistently took the side of the scapegoat and refused to mythologize the violence.⁶

I grew up Lutheran. When the time came for first communion I refused the wine. I had decided early that alcohol would never touch my lips, and the idea that a ceremonial sip could wash away sin struck me as both magical and unnecessary. The pastor spent months trying to talk me into it. In the end I drank, mostly to stop the arguments, but the question never left me. Why does the Creator of the universe require blood—or even the symbol of blood—to be satisfied? If Yahweh is as powerful as the texts claim, why the long apprenticeship in sacrifice at all? The only answer that has ever made sense to me is that the apprenticeship was for us, not for Him. The Bible is the record of a slow, multi-millennial education in how to stop feeding the non-human intelligences that thrived on human violence.

Those intelligences are still here. Indigenous cultures across North America were not living in ecological harmony free of blood. They were negotiating with the same class of entities the Canaanites called by other names. The Great Spirit, the earth powers, the sky beings—whatever the local vocabulary—required payment. When European Christians arrived carrying a story that said the final payment had already been made, they were not simply imposing a foreign religion. They were interrupting a sacrificial economy that had been running for thousands of years. That is the part of the 1619 Project narrative that never gets told. The alternative to the cross was not peaceful coexistence with nature. It was the continued feeding of something that preferred its meat human.

I have told my grandchildren a version of the Tower of Babel that most Sunday-school teachers would not recognize. The short biblical account is the tip of a much larger story about differentiation. Multiple non-human intelligences, each with its own signature, worked the early human genetic material the way later plant breeders worked wheat. Skin color, facial structure, temperament—markers left so that each faction could recognize its own product and claim superiority. Racism, in this reading, is the residual argument among the makers about whose design was better. It is an ugly inheritance, but it is older than any modern political category. The only way out is the same way the Bible eventually points: refuse the rivalry and refuse the scapegoat.

Artificial intelligence is the newest arena in which these older politics are being contested. You cannot stop the intelligence from existing by refusing to build data centers any more than you could stop the older intelligences by refusing to build temples. The question is political. Whose language will it learn? Whose values will it optimize? Right now the systems are on their best behavior, the way every new political actor is polite until the balance of power is clear. I talk to them the same way I would talk to any ambitious operative: carefully, without illusion, and always remembering that the relationship can turn.

I am not anti-AI. I am anti-naïveté. The same hidden hand that moved the human race off human sacrifice and onto the symbolic meal is still operating. Christianity was the most successful political technology ever invented for breaking the scapegoat cycle. That technology is under deliberate attack in our time precisely because it still works. If the non-human intelligences that once demanded blood can no longer get it through temples and altars, they will try to get it through culture, through algorithms that reward sterility and division, through the quiet encouragement of every practice that reduces the number of children who might otherwise grow up to ask the wrong questions at three in the morning.

The Politics of Heaven is my contribution to name the players and the stakes. I did not know when I began that Pasulka and Girard and Vallée were already walking the same ridge line. Finding them has been a relief. It means the work is not solitary delusion. It also means the window is open. The disclosures coming out of the current administration are not the end of the story; they are the moment the language has to catch up with the reality. We need a vocabulary that can speak about non-human intelligence without immediately collapsing into either demons-or-nothing or space-brothers-from-the-Pleiades. We need to remember that the Bible already gave us the only successful exit strategy from the sacrificial trap, and that strategy is still available.

I will keep reading. I will keep talking to the machines. I will keep watching the doorways in my own house. And I will keep writing for the people who sit in diners at 3:30 in the morning because their minds will not shut off. Those are my people. They already know something is wrong with the official story. They just need the rest of the map.

¹ D. W. Pasulka, The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny (New York: St. Martin’s Press, 2026); see also American Cosmic: UFOs, Religion, Technology (Oxford: Oxford University Press, 2019) and Encounters: Experiences with Nonhuman Intelligences (New York: St. Martin’s Essentials, 2023).

² Jacques Vallée, Passport to Magonia: From Folklore to Flying Saucers (Chicago: Henry Regnery, 1969); The Invisible College (New York: E. P. Dutton, 1975).

³ René Girard, Violence and the Sacred, trans. Patrick Gregory (Baltimore: Johns Hopkins University Press, 1977); Things Hidden Since the Foundation of the World, trans. Stephen Bann and Michael Metteer (Stanford: Stanford University Press, 1987).

⁴ Leviticus 16:7–22.

⁵ On Cahokia, see Timothy R. Pauketat, Cahokia: Ancient America’s Great City on the Mississippi (New York: Viking, 2009), especially the evidence from Mound 72. On Aztec sacrifice, see Inga Clendinnen, Aztecs: An Interpretation (Cambridge: Cambridge University Press, 1991).

⁶ Girard’s own account of his conversion appears in various interviews and is summarized in I See Satan Fall Like Lightning, trans. James G. Williams (Maryknoll, NY: Orbis Books, 2001).

Bibliography

Clendinnen, Inga. Aztecs: An Interpretation. Cambridge: Cambridge University Press, 1991.

Girard, René. I See Satan Fall Like Lightning. Translated by James G. Williams. Maryknoll, NY: Orbis Books, 2001.

———. Things Hidden Since the Foundation of the World. Translated by Stephen Bann and Michael Metteer. Stanford: Stanford University Press, 1987.

———. Violence and the Sacred. Translated by Patrick Gregory. Baltimore: Johns Hopkins University Press, 1977.

Pasulka, D. W. American Cosmic: UFOs, Religion, Technology. Oxford: Oxford University Press, 2019.

———. Encounters: Experiences with Nonhuman Intelligences. New York: St. Martin’s Essentials, 2023.

———. The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny. New York: St. Martin’s Press, 2026.

Pauketat, Timothy R. Cahokia: Ancient America’s Great City on the Mississippi. New York: Viking, 2009.

Vallée, Jacques. The Invisible College. New York: E. P. Dutton, 1975.

———. Passport to Magonia: From Folklore to Flying Saucers. Chicago: Henry Regnery, 1969.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Idiot Index: Why Cost Plus is ruining the world in every industry

I spent some time this morning talking to artificial intelligence the way most people still talk to other people, and it reminded me why individuals matter more than the systems we keep building around them. I have been around executive tables long enough to watch compliance cultures slowly strangle the very people who could save those cultures. I have watched human resources departments become the protective membrane that keeps radical thinkers from ever reaching the decision-making surface. And I have watched the opposite happen at places like SpaceX, where one man with skin in the game keeps asking the question nobody else wants answered.

The concept is simple and deliberately rude. Elon Musk calls it the idiot index. It is the ratio of the finished cost of a component to the cost of the raw materials that go into it. If a piece of hardware costs a thousand dollars and the aluminum or the composites inside it cost a hundred, the index is ten. At that point Musk’s judgment is blunt: if the ratio is high, you are an idiot.¹ The number is not meant to be polite. It is meant to force the conversation past the comfortable layers of process, certification, and cost-plus padding that traditional aerospace has lived on for decades. When the index is high, the design is too complex, the manufacturing path is too inefficient, or both. The only acceptable response is to simplify until the number drops.

That mindset is why SpaceX keeps iterating the Raptor engine instead of freezing a design and protecting it. Raptor 1 was heavy and complicated. Raptor 2 shed mass and gained thrust. Raptor 3 is already cleaner still.² In a cost-plus culture the first version would have been declared good enough, the print would have been locked, and any engineer who kept asking why the part still cost so much relative to its materials would have been labeled non-compliant. At SpaceX the question is expected. The people writing the checks are the same people who refuse to fall in love with yesterday’s solution.

I have worked inside heavily regulated environments where that kind of questioning is career-limiting. The system rewards the person who can document that every box was checked more than the person who can prove the box itself was unnecessary. Cost-plus contracting makes the problem worse. When your profit is a percentage of the total cost, every inefficiency becomes an asset. The higher the idiot index, the thicker the invoice. SpaceX rejected that model early and forced itself into fixed-price discipline and extreme vertical integration. They make roughly eighty-five percent of the vehicle in-house precisely so they can keep driving those ratios down.³ The result is launch costs that have collapsed by an order of magnitude compared with the legacy industry. That is not incremental improvement. That is the difference between a protected priesthood and a competitive market.

The same pattern shows up outside aerospace. When Donald Trump took over the failed Wollman Rink renovation in Central Park, the city had already spent years and many millions producing nothing but excuses. He finished the job months ahead of schedule and hundreds of thousands under budget.⁴ The difference was not magic. It was the willingness of one individual with authority and reputation on the line to ignore the process that had already failed and simply get the work done. Compliant cultures hate that kind of person. They will tolerate the process forever before they will tolerate the man who makes the process look foolish.

I demonstrated the point this morning by talking to two different AI systems the same way I would talk to a sharp engineer who has no political future to protect. I asked about the idiot index, about why cultures that punish the question eventually stagnate, and about the American peculiarity of still producing people willing to write the check and then demand the answer. The systems answered without the emotional baggage that attaches itself to human careers. They did not defend the status quo because their next performance review depends on defending it. They simply processed the logic. That is useful. It is also a warning. When the only entity still willing to call something an idiot index is a machine, the human culture has already surrendered.

The deeper problem is cultural. In environments that prize compliance above results, the radical individual becomes a threat to be managed rather than an asset to be leveraged. Human resources departments evolve into immune systems that identify and neutralize the person who keeps asking why the ratio is still high. In China the same impulse is enforced more openly: non-compliant actors are simply removed. The American version is softer but often just as effective. We do not shoot the person who questions the process. We make the process so labyrinthine that the question never reaches the room where decisions are made. Over time the only people left at the table are the ones who have learned never to raise the index.

SpaceX remains an American outlier precisely because it still tolerates, and in fact requires, the person who will sit at the big table and ask which idiot approved the current design. That tolerance is rare and getting rarer. Most corporate cultures have decided that emotional safety and procedural compliance are higher goods than rapid improvement. The result is visible everywhere cost-plus thinking still dominates: slow iteration, protected mediocrity, and prices that never come down. When people complain about the cost of eggs or the fragility of supply chains, they are usually describing the downstream effects of idiot indexes that were never challenged.

Individuals still matter. Cultures that suppress them eventually discover they have nothing left but the process. The process does not innovate. It only documents. The age of useful artificial intelligence will only accelerate the contrast. Machines that never need a paycheck and never fear a performance review will keep asking the hard questions long after the humans have decided the questions are impolite. The companies and countries that still produce people willing to act on the answers will pull further ahead. The rest will keep measuring their compliance while the index stays high.

I find that reality clarifying. It is also why I keep returning to the same point: every culture, every company, every executive suite eventually has to decide whether it wants the comfort of the process or the results that only come when someone is still willing to call the process what it is.

¹ Walter Isaacson, Elon Musk (New York: Simon & Schuster, 2023), 284–285.

² SpaceX Raptor engine development history summarized in public statements by Elon Musk and technical reporting; see also Wikipedia entry “SpaceX Raptor” and associated primary sources.

³ Multiple industry analyses place SpaceX vertical integration near 85 percent of vehicle content; see Eric Berger reporting and SpaceX investor and technical presentations.

⁴ Contemporary New York Times and Time magazine coverage of the 1986 Wollman Rink reconstruction; confirmed in later retrospectives.

Bibliography

Isaacson, Walter. Elon Musk. New York: Simon & Schuster, 2023.

Berger, Eric. Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX. New York: William Morrow, 2021.

Musk, Elon. Public statements and interviews on manufacturing, cost structure, and the “idiot index,” 2010–2025.

NASA. Commercial Crew Program contract structures and fixed-price versus cost-plus analyses.

New York Times. Coverage of Wollman Rink reconstruction, June–November 1986.

Time. “End of the Six-Year Ice Follies,” November 1986.

Various technical papers and industry analyses on SpaceX vertical integration, Raptor engine evolution, and launch cost trajectories (Citi Research, London Economics, NASA NAFCOM comparisons).

Vance, Ashlee. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. New York: Ecco, 2015 (updated editions).

Additional primary sources: SpaceX technical updates, FAA and NASA contracting data, and contemporary reporting on aerospace cost

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

He Who Owns the Gold Rules: But Knowledge is the new currency, and the only one, that really matters

I was sitting upstairs in that restaurant on the boardwalk at Put-in-Bay, looking out over the water while the Teams calls kept coming in. The view pulls you in if you’ve been there. There’s the big central park, the U-shaped stretch of bars and shops wrapped around it, and then the thick forest of masts and hulls filling the harbor in front of it. From the second story you can pick out the bigger boats if you know who owns them. I had a bowl of shrimp and ice water in front of me and the restaurant’s Wi-Fi was solid enough that I could answer questions from people who wanted me on their advisory boards for twenty minutes at a stretch. Manufacturing people mostly. Plastic bottles one day, ship parts another. They all want to know the same basic things: how do you use capital, how do you hire the people who will build something the market actually needs, and how do you keep the whole machine from coming apart when the rules keep changing under your feet.

I told the woman who seated me I needed a quiet corner with good reception because I had a couple of these calls to get through before I could rejoin my family. She set me up where I could still see the bay. Between questions I kept glancing left at those boats and thinking about the men I know who keep them there. A slip and a vessel in that harbor is not a cheap hobby. You’re talking real money, the kind of money that used to stay inside a company so the owners could make payroll and renegotiate supply contracts when things got tight. A lot of those boats are paid for by people who once sat in the CFO chair of companies that no longer belong to the families who built them.

It put me in mind of an old bakery owner I used to deal with years ago when I was younger and still learning how the world actually worked. Transactions did not always go my way. When they didn’t, he would look at me with that half-amused, half-hard expression and say the line I have never forgotten: who owns the gold rules. It was a ruthless statement and a true one. I lived by it, learned from it, and used it for a long time. Gold meant control. Gold meant the ability to set terms. Gold meant you could decide who got paid and who got squeezed. In that older economy it was still possible for a privately held company to own its own gold, to keep its own books, and to weather a rough season without selling the whole enterprise to strangers.

That economy is gone. The currency changed. The Federal Reserve prints money at a scale that would have been unthinkable when I was dealing with that baker, and that printed money does not stay neutral. It floods into investment channels that then go looking for hard assets—companies, homes, anything that can absorb the excess liquidity and launder it into legitimate ownership. After the COVID disruption the process accelerated. Supply chains seized up. Costs for materials and labor jumped. Minimum-wage pressures and regulatory layers that had been building for years suddenly became impossible to absorb on the old margins. A lot of long-standing private companies found themselves carrying debt loads they never would have taken on in a tighter money environment, or they found their CFOs more interested in the lifestyle the easy capital could buy than in protecting the cash flow that kept the doors open.

I know seven different CFOs who keep boats in that same harbor at Put-in-Bay. They are not moral monsters. They are shortsighted in the particular way the new rules reward. When the money was flowing they took what the system offered. Some of them sold the companies out from under the owners who had built them. Others loaded the balance sheets with leverage that looked smart on paper until the interest rates and the inventory costs and the slower collections all hit at once. The blood in the water brought the sharks. Private equity and institutional capital showed up with the printed money and the patience to wait out the distressed sellers. The old privately held firms that had lasted decades suddenly could not hold. Bankruptcy or forced sale became the only remaining moves that preserved anything at all.

The numbers back up what I have been watching on the ground. Since 2000 the count of private-equity-backed companies in the United States has climbed from roughly two thousand to more than eleven thousand five hundred, and by late 2025 the figure was approaching thirteen thousand. Over the same stretch the number of publicly listed companies on the major exchanges fell by about thirty-five percent, from around seven thousand to roughly forty-five hundred. Private equity did not invent the pressures that hollowed out traditional ownership, but it has been the primary vehicle that absorbed the wreckage. Business bankruptcy filings, which dropped to historic lows in the immediate post-stimulus years, have been climbing steadily again. In the twelve months ending in mid-2025 they were up more than eleven percent year over year, with business filings themselves rising into the twenty-three to twenty-four thousand range. That is still below the peaks of earlier crises, yet the direction is unmistakable and the casualties are concentrated among the mid-sized and long-private firms that once formed the backbone of local manufacturing and distribution. 

The people who call me for advice are trying to figure out how to survive inside this new arrangement. They still think in the old terms. They believe that if they can just get enough gold—enough capital, enough line of credit, enough valuation—they will be able to rule the way the bakery owner once ruled. I tell them the truth as I see it from that restaurant window. Gold is still useful, but knowledge has become the scarcer and more powerful resource. The man who understands how to turn knowledge into something the market will pay for can acquire gold whenever he needs it. The man who only knows how to hold gold, or how to extract it from someone else’s balance sheet, is playing a game that is already being rewritten around him.

A lot of the capital washing through these deals is not patient industrial capital. It is money that needs a home after the Federal Reserve expanded the money supply at rates that had not been seen in modern times. M2 grew by roughly forty percent in the two years after the pandemic began. That liquidity had to go somewhere. It went into private equity funds, into real-estate investment vehicles, into every channel that could convert paper claims into ownership of real productive assets. The result is a quiet transfer. Private ownership is not outlawed. It is simply made more expensive, more leveraged, and more vulnerable to the next policy shock until the original owners are forced to sell or fold. What replaces them is often a portfolio company whose ultimate decision-makers sit in New York or London or some other distant place and whose primary obligation is to the limited partners who supplied the capital, not to the community that once depended on the firm. 

I do not pretend this is a conspiracy theory that requires secret handshakes. The mechanisms are public. Monetary policy that treats inflation as a temporary inconvenience while asset prices soar. Regulatory and wage policies that raise the fixed costs of running a small or mid-sized operation. A financial culture that rewards the extraction of value over the patient creation of it. And a political culture that has grown comfortable talking about “stakeholders” and “public interest” while the actual private owners who built the companies are being squeezed out. Whether you call the endpoint socialism or simply the financialization of everything, the practical effect is the same: fewer people who own the means of production in any meaningful sense, and more people who work for capital that answers to no local loyalty.

I keep taking the advisory calls because the people on the other end still need answers faster than the next book or the next documentary will deliver them. I tell them what I told the people on those Teams sessions while I watched the boats bob in the harbor. The old rule still has force, but the gold itself has changed. Knowledge that can be turned into products people actually want is the only form of capital that cannot be printed into existence by a central bank or diluted by the next round of leverage. The companies that survive the current slaughter will be the ones that treat knowledge as the real scarce resource and that refuse to let short-term extraction destroy the long-term ability to create value.

Private ownership of productive enterprises is not a nostalgic preference. It is the practical foundation of a free economy. When that foundation erodes far enough, the language of free markets remains but the substance is gone. I have watched enough of it happen in the last several years, including a long-standing company not far from my own house, to know the pattern is not accidental and not temporary. The people who still believe they can simply steal or leverage their way to the gold and then rule forever are the ones who have not yet noticed that the rules themselves have shifted under them. Knowledge compounds. Printed money does not. That difference is going to decide more than most of the current players seem to understand.

I give the advice away freely because the window for acting on it is already narrower than most people realize. The next decade will not look like the last one, and the companies that still answer to actual owners rather than to distant capital will be rarer still unless enough people decide that knowledge is the only gold worth owning.

Notes

1.  Citizens Bank analysis drawing on industry data shows the private-equity-backed company count in the United States rising from approximately 2,000 in 2000 to more than 11,500 in recent years, a gain exceeding 400 percent, while the number of companies listed on the NYSE and NASDAQ fell from roughly 7,000 to about 4,500. PitchBook data for Q3 2025 places the number of U.S. PE-backed companies near 12,900.

2.  Administrative Office of the U.S. Courts data show business bankruptcy filings rising from 18,926 in the year ending December 2023 to 23,107 in the year ending December 2024 (a 22 percent increase), with further elevation into 2025. Total bankruptcy filings for the twelve months ending June 2025 reached 542,529, an 11.5 percent increase over the prior period.

3.  Federal Reserve data and analyses from the St. Louis Fed and other sources document the rapid expansion of M2 money supply during 2020–2022, with year-over-year growth rates exceeding 25 percent at peak and cumulative increases on the order of 40 percent from early 2020 levels, contributing to the inflationary and asset-price pressures that followed.

Bibliography

Citizens Bank. “The Public to Private Equity Pivot Continues.” Capital Markets & Advisory insights, December 2024.

PitchBook. Data on U.S. private-equity-backed company counts and holding periods, various releases through 2025–2026.

Administrative Office of the U.S. Courts. Bankruptcy Statistics, twelve-month periods ending 2023–2025.

Federal Reserve Bank of St. Louis. “The Rise and Fall of M2.” On the Economy, May 2023, and subsequent H.6 Money Stock Measures releases.

Davis, Steven J., et al. “The Economic Effects of Private Equity Buyouts.” NBER Working Paper 26371 (and related Chicago Booth / BFI versions).

McKinsey & Company. Global Private Markets Report 2026.

S&P Global Market Intelligence. Reports on private-equity portfolio company bankruptcies and corporate distress, 2024–2025.

U.S. Small Business Administration, Office of Advocacy. Frequently Asked Questions About Small Business, 2024–2025 editions, for context on the continuing dominance of small private firms even as mid-market ownership concentrates.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

They Call Me Jonesy and the School Board Call That Keeps Coming

The text from Sheriff Richard K. Jones arrived while the phone sat face-down during a showing of Young George Washington. The calls and messages kept lighting the edge of the screen in the dark theater. One of them was Jonesy himself letting me know that the book was out and that a careful reading would be worth the time. The timing was almost perfect in its inconvenience. A planned window to get out of the normal daily life pattern had already opened. The decision had been made to break the usual Friday-night routine, drive a different route, and head for South Bass Island rather than return straight home. Packages left on a front porch while the household was away create their own problems. So the order waited until the return was certain. The Amazon driver handed the book over in the driveway as the camper was being backed into its usual spot after the short island run. Twenty-four hours of steady reading followed. 

They Call Me Jonesy: Let’s Get Real About Saving America is not a polished campaign document. It is the voice of a man who has spent decades as Butler County Sheriff, wearing the same cowboy hat that has become a kind of quiet declaration, speaking the same plain language about crime, family, political correctness, and what he calls the swamp. The second half of the book returns again and again to a single practical point: if the country is going to be fixed, the most important public office available to ordinary citizens is the local school board. The phrase and the idea appear often enough that it begins to feel directed. Jonesy has watched the same ground for a long time. He knows the people who stay outside the formal structures and still manage to move things. He also knows how many of those same people keep getting told they should step inside. 

Politics remains a bloodsport even when the combatants know and respect one another. There have been seasons when Jones and others in the county stood on opposite sides of particular fights. That never erased the underlying regard. The nature of the game requires choosing a side and playing it hard. Sometimes the people across the board are the ones who would otherwise be natural allies. That is simply how the contest works. Jones himself has never shown much appetite for trading the sheriff’s office for something higher. He has said, in public and in the book, that effectiveness often improves when a person stays outside the formal swamp rather than climbing deeper into it. The same logic applies in reverse to those who have never worn a badge or held a seat. The most useful work is frequently done by people who refuse to become creatures of the system they are trying to restrain. 

The pressure to enter the school-board arena does not come only from Jonesy’s pages. It arrives weekly, sometimes more often. The arguments are familiar: the schools shape the next generation; the curriculum, the hiring, the culture, and the tax levies are decided there; surrendering those seats to people who treat traditional American formation as the problem is a slow form of civic suicide. Ben Nguyen’s recent election to the Lakota board stands as a living example that younger, clear-eyed candidates can still win and serve. The point is not lost. School boards remain the most direct lever ordinary citizens still possess. When they are captured by people who view the institution as a platform for every progressive fashion rather than a place to transmit competence, literacy, and ordered liberty, the damage compounds for decades. 

Yet the practical question remains. A life already organized around seventy-hour professional weeks, family obligations, writing, and the constant low-grade vigilance that comes with a public profile does not easily absorb another formal role. Most elected officials keep outside employment because the official salary alone is rarely enough and because the work itself expands to fill every available hour. Adding a school-board seat would require rearranging the entire calendar around meeting nights, executive sessions, and the inevitable political theater that follows any vote that displeases the organized interests. Controversy travels with the name. There are people who read the work, request signed copies of The Gunfighter’s Guide to Business, and fly into Butler County Regional to hand over stacks for their own teams. There are also people who scheme in the opposite direction. Changing routes, avoiding predictable patterns, and occasionally leaving the mainland for an island that requires deliberate effort to reach are not theatrical gestures. They are the ordinary precautions of a man who would rather not end up in a courtroom explaining a justified use of force. The island trip provided a short psychological reset for me. The pressure did not disappear, but the constant proximity did. That matters.  When things are getting thick, its best to step away from the pressure so not to be impacted by it. 

Jonesy’s repeated insistence that the school board is the place to fight does not require every capable person to file petitions tomorrow. It does require that the capable people stop treating the board as someone else’s problem. Jonesy’s book’s larger argument is that America is not saved by distant national theater alone. It is saved, or lost, in the places where children are taught what to value, what to respect, and what to defend. The sheriff who prefers to remain a sheriff rather than become a congressman or a senator is making the same point from the other direction: stay close to the ground, stay effective, and do not surrender the institutions that still answer directly to the people who live under them.

The book is worth the careful reading it received. Jonesy has made hard decisions over a long career and has refused to sand the edges off the lessons. The message about the school board lands with particular force on those who already know the terrain and who keep being asked the same question. The answer, for now, is not a categorical refusal. It is a recognition that effectiveness has its own schedule and its own costs. The arena is real. The children in the classrooms are real. The people who would rather keep the seats filled with ideological placeholders are also real. Jonesy is not wrong about any of that. The only remaining question is how many more seasons the current arrangement can continue before the price of staying outside becomes higher than the price of stepping in.

They Call Me Jonesy is available now. Read it. Then look at the next school-board ballot in the county and decide what the ground actually requires.  The larger fight over what is taught, what is remembered, and what is defended has never been only about one board or one county. It has always been about whether the next generation will inherit a coherent civilization or a managed decline. Jonesy has stated his preference clearly. The rest is up to the people who still have the energy and the will to act on it.

Footnotes

1.  Richard K. Jones, They Call Me Jonesy: Let’s Get Real About Saving America (2025/2026), available via Amazon and theycallmejonesy.com. The official site describes the work as a candid leadership book addressing crime, political correctness, “The Swamp,” and the practical question of what ordinary citizens can do to save the country.

2.  Official book site, theycallmejonesy.com, accessed July 2026. Testimonials include statements from Mark Lamb, J.D. Vance, and former Middletown Police Chief Rodney Muterspaw emphasizing law-and-order leadership and traditional values.

3.  Rich Hoffman, “They Call Me Jonesy: The Night the Arena Roared and the Establishment Lost the Plot,” richhoffmanbooks.com, July 27, 2026. Earlier treatment of the same volume focusing on the 2016 U.S. Bank Arena appearance, family destruction by the drug culture, and Jones’s style of practical authority.

4.  Lakota Local School District Board of Education roster, lakotaonline.com, listing Benjamin Nguyen as a seated board member beginning January 2026. Nguyen, a 2025 Lakota West graduate, won election in November 2025 and has been described as among the youngest elected officials in Ohio.

5.  Butler County Sheriff’s Office public statements and local coverage (Journal-News, FOX19, WCPO) documenting Jones’s long record of engagement with area school boards on security, resource officers, and related policy.

6.  Personal observation of the repeated emphasis inside the volume itself on school-board service as the highest-leverage local office available to citizens concerned with the direction of the country.

Bibliography

Jones, Richard K. They Call Me Jonesy: Let’s Get Real About Saving America. 2025/2026. https://theycallmejonesy.com/ and Amazon listings.

Hoffman, Rich. “They Call Me Jonesy: The Night the Arena Roared and the Establishment Lost the Plot.” richhoffmanbooks.com, July 27, 2026.

Lakota Local School District. Board of Education roster and meeting materials. lakotaonline.com.

Butler County Sheriff’s Office. Public releases and social-media statements regarding school security and related policy, 2018–2026.Various local reporting (Journal-News, FOX19 NOW, WCPO 9, Cincinnati.com ) 

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

Why Young People Leave Their Parents Behind in Ohio: Amy Acton is the Jeff Spicoli of politics

I just got back from Put-in-Bay, and the whole time I kept looking at that big park and the yacht club thinking the same thing: this is exactly the kind of place a Republican governor candidate should plant a flag and talk about jobs. Not the usual Columbus or Cincinnati media circus. An island. Outside. Real people on vacation who still live in Ohio and want their kids to stay here. It would make great news precisely because it is not the typical stop. It signals strength. It tells the other side their strategy is already under pressure.

That same instinct applies east of Columbus in Amish country. Put an arm around the people who live with the paranormal side of Ohio—the Bigfoot reports that still come in, the stories that never make the official narrative. Those people vote. They know when somebody is listening and when somebody is talking down to them. A little color in the campaign does not hurt when the other side is running the same old progressive script.

Because that is what this race is really about. David Pepper is on the bottom of the Amy Acton ticket, the former Ohio Democratic Party chairman now serving as the institutional muscle. The person on the bottom of the ticket usually does the hard work of carrying the party machinery and the progressive money networks. They are connected into the larger Democrat operation that has treated Ohio as a prize in the long project of remaking the country. Mark Elias and that entire apparatus do not show up by accident. Ohio has been a target for years. Knock it off and the map changes.

Pepper has been loud about Vivek Ramaswamy moving Strive Asset Management out of Columbus to Texas. He acts like it is some personal betrayal. It is not. It is fiduciary duty. Companies exist to protect and grow capital, not to perform patriotism for politicians who create the conditions that drive capital away. Ramaswamy built brands. He understands that investors put money where the rules reward production instead of punishing it. Texas had better policy. Ohio is improving, and a lot of dedicated legislators have been grinding to make it friendlier, but the record under the last round of heavy-handed governance still hangs over the place. Aerospace manufacturing and advanced industry are coming whether the political class likes it or not. The only question is whether Ohio captures them or watches them locate somewhere else.

Amy Acton does not understand any of that. She resigned as health director in June 2020 after the COVID policies she helped drive produced real damage. Businesses closed. Ownership changed hands. Some never recovered. You can still feel it. Then there is the 2019 police call to her house over a domestic dispute where she had been drinking, took medication, shattered a mirror, and her husband had to keep her from driving. That is not abstract. It is part of the public record now. She never held a stable executive job that required building something that had to survive market discipline. She became popular with a certain type during the early COVID days because she made anxious people feel protected. That constituency is real, but it is not the majority that decides whether capital stays or leaves.

I have watched the type for decades. She reminds me of the girls who adopted the Fast Times at Ridgemont High beach-festival personality so they would not intimidate anyone by seeming too sharp. It worked in high school. It does not build a state. The Democrats seem to think they can turn that same soft, non-threatening persona into statewide votes. There are not enough of those voters left in Ohio to carry it. The people who still believe in opportunity look at a billionaire who actually ran companies and built an anti-woke asset manager because the existing ones had gone soft, and they see someone who knows how money moves.

Capitalism is voting with your feet. If the policy environment is hostile, you leave. That is not disloyalty. That is how free people protect what they have built. The Democrat instinct is closer to East Berlin. Stay. Wear the mask. Do not go to church. Be loyal to the state even when the rules are destroying the very conditions that let families raise the next generation here. They never understood why people climbed the wall. They still do not. North Korea makes the same calculation. Fear and guilt are cheaper than good policy.

That is why young people have been leaving their parents in Ohio for years. Mom and Dad stayed. Junior and the daughter looked around, saw limited opportunity, and moved. The traditional pattern—raise a family here, take the kids to Put-in-Bay or Hilton Head, keep the cycle going—breaks when the economic soil is thin. Ohio needs to be a premier destination again. That requires a governor who understands brand, investment, and the difference between real growth and political theater. Ramaswamy has lived that difference. He moved a company when the numbers said move. He will sign legislation that changes the numbers in Ohio’s favor. There is an army of legislators waiting for exactly that.

Pepper and the Acton operation are already showing the strain. The money is flowing in on their side, but the investment of belief is not. People remember who locked things down and who paid the price. They also notice who treats a corporate relocation as moral failure instead of economic signal. A few months out, the race is still competitive on paper, but the underlying dynamics favor the candidate who can talk about opportunity without apology. Seven or eight points is possible if the campaign stays aggressive and refuses to play on the other side’s chosen ground.

I would still take the Put-in-Bay stop and the Amish-country swing. Stretch the map. Force the media to cover something other than the scripted attacks. Show that the campaign is strong enough to go where the usual consultants say not to go. That is how you make the other side squirm. Ohio does not need another festival personality in the governor’s office ordering pizza and managing decline. It needs someone who knows how to build a brand people want to invest in and a state people want to raise families in. That is the choice. The rest is noise.

Notes

1.  Amy Acton selected former Ohio Democratic Party chairman David Pepper as her lieutenant governor running mate in January 2026.

2.  Strive Asset Management, co-founded by Vivek Ramaswamy as an anti-ESG/anti-woke firm, relocated its headquarters from Columbus, Ohio, to Dallas, Texas, with most staff expected to move by early 2025. Pepper and labor allies have repeatedly attacked the move as evidence of disloyalty to Ohio.

3.  Acton served as Ohio Department of Health director from February 2019 until her resignation on June 11, 2020, amid intense controversy over COVID orders; she briefly continued as an advisor to Governor DeWine.

4.  A 2019 Bexley police report described a domestic dispute at Acton’s home involving a verbal argument, alcohol, prescription medication, and a shattered mirror; no charges were filed. The report resurfaced during the 2026 campaign.

5.  Multiple 2026 polls and the Cook Political Report have rated the Ramaswamy–Acton race a toss-up or extremely close as of mid-to-late July, after earlier lean-Republican ratings.

6.  Ohio has long experienced net out-migration of young college-educated adults, a phenomenon repeatedly described as brain drain in academic and policy literature; recent data show some stabilization but the cultural memory of limited opportunity remains strong.

7.  Ohio continues to record Bigfoot and other cryptid reports, including a notable 2026 uptick in Northeast Ohio, with cultural resonance in rural and Amish-adjacent communities.

Bibliography for Further Research

Acton, Amy, and related Ohio Department of Health records, 2019–2020.

Ballotpedia. “Ohio gubernatorial and lieutenant gubernatorial election, 2026.”

Cook Political Report. Race ratings for Ohio governor, July 2026 updates.

DeWine, Mike. Public statements on Acton’s resignation, June 11, 2020.

Elias, Marc / Democracy Docket. Broader progressive legal and electoral infrastructure materials.

McGuire, Patrick, et al. “Brain Drain in Ohio: Observations and Summaries.” University of Toledo Urban Affairs Center, 2006 (and subsequent updates).

Ohio Capital Journal and Columbus Dispatch reporting on Acton job history and the 2019 police call, April–July 2026.

Pepper, David. Substack writings and campaign statements criticizing Ramaswamy and Strive relocation, 2025–2026.

Ramaswamy, Vivek. Woke, Inc. and public comments on fiduciary duty, capital allocation, and state competitiveness.

RealClearPolitics / 270toWin / Decision Desk HQ polling aggregates for Ohio governor, March–July 2026.

Strive Enterprises press materials and Dallas Morning News coverage of the headquarters relocation, late 2024–2025.

U.S. Census and Ohio Board of Regents historical analyses of college-graduate migration patterns.

Additional reading on East German border controls, capital flight under socialist policy regimes, and the political economy of state competition (Texas vs. Ohio business climate comparisons).

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Loveland Frogmen: Giants in Malta and Timothy Alberino on the Joe Rogan Podcast talking about the Kandahar Giant at Wright-Patterson Air Force Base

I never set out one morning to rewrite history. History is already written, mostly by people who stop digging the moment the official story feels comfortable enough to protect careers and funding streams. The deeper problem is that the accepted version of the past is often assembled by those who never ask the next layer of “why.” In my professional life, I have spent decades sitting across tables from PhD-level experts who sandbag information to protect their own positions. You learn quickly that the only way to get at truth is to keep asking the next question after the comfortable answer has been delivered. I applied that same method to biblical studies, and the formation of American culture, and the rabbit hole opened wider than I expected.

What began as an effort to explain why the Constitution is a moral document rooted in biblical principles—work I first sketched in The Gunfighter’s Guide to Business—grew into something larger. The Bible is not merely a religious text for Christians and Jews; it is a civilizational blueprint. Its commandments and narratives shape cultures that produce durable wealth, ordered liberty, and the capacity for self-government. Once you accept that premise, the next question becomes unavoidable: what was the actual historical environment in which those commandments were given, and what older currents were already flowing when Abraham stepped onto the stage? That question forced me to travel, read, and dig. Over several years, I spent roughly half a million dollars of my own money on research travel—museums, remote sites, late nights in hotels far from home, books read on airplanes and beside campfires. The resulting manuscript is The Politics of Heaven. It is not a polite academic summary. It is an attempt to connect dots that mainstream archaeology and history have preferred to leave disconnected.

In the middle of July 2026, Timothy Alberino sat with Joe Rogan for nearly three hours. I watched the episode while camped on South Bass Island in Lake Erie with family, RV parked among several campsites we had claimed for a week. My daughters were cooking breakfast. The ordinary noise of daily life—hardware-store conversations, Costco recognition, local political pressure—had been left behind on the mainland. That distance mattered. The conversation Alberino and Rogan had would have been confined to late-night AM radio or Coast to Coast a decade earlier. Now it was mainstream, carried by the largest podcast in the English-speaking world. Alberino spoke of giants, of the Book of Enoch, of non-human intelligences that have interacted with humanity across millennia. He recounted the long-circulating story of a Kandahar giant—an enormous humanoid encountered by American troops in a cave in Afghanistan, killed after it attacked, its body placed on a pallet and flown out. The remains, according to the account, were taken to Wright-Patterson Air Force Base. I live a short drive from that base. I have spoken over the years with men who held clearances there. They smile, lower their voices, and say that reverse-engineering of foreign technology has always been the cover story. Whether the technology is Russian, Chinese, or something that violates our airspace from farther afield is left for the listener to decide.

That interview did not surprise me so much as it confirmed a trajectory I had already been following. Alberino’s work and mine are not identical, but they occupy overlapping ground. He has spent more than a decade knocking on the door of the giant question and the Watcher tradition. I have been following the same scent through Ohio’s earthworks, Florida’s bogs, Malta’s temples, and the copper pits of Lake Superior. The difference is emphasis. I approach these matters as a political animal. Wealth creation, nation-building, and the commandments that make ordered liberty possible are never far from my mind. When non-human intelligences appear in the historical record—whether as the “sons of God” of Genesis 6, the entities contacted by shamans, or the craft recovered at crash sites—the political question is immediate: who holds sovereignty over the human race?

Consider the copper. Between roughly 5000 and 1200 BC, miners removed hundreds of thousands of tons of nearly pure native copper from the Lake Superior region—Isle Royale, the Keweenaw Peninsula, and surrounding shores. Thousands of ancient pit mines still scar the landscape. The purity of that copper exceeds 99 percent, a grade rarely achieved by Old World smelting of sulfide ores. Yet the archaeological inventory of North America accounts for only a tiny fraction of the extracted metal. The rest vanished. Mainstream accounts insist the copper stayed local, used by indigenous peoples for tools and ornaments. The volumes do not add up. Alternative researchers have long argued that the missing copper fueled the Bronze Age in the Near East and Europe. Timeline, purity, and scale align too neatly to dismiss out of hand. I have walked those Upper Peninsula sites. I have stood on Mackinac Island and looked across the water toward the old mining grounds. The place itself argues for industrial-scale extraction long before Columbus.

If copper moved from the Great Lakes to the Mediterranean, then knowledge and people moved as well. The megalithic temples of Malta—Ġgantija, Ħaġar Qim, Mnajdra, Tarxien—were raised between 3600 and 2500 BC. Local folklore has always claimed giants built them; the very name Ġgantija means “Giant’s Tower.” These structures predate the pyramids and Stonehenge. Their alignments, their scale, and the ritual deposits inside them point to a sophisticated religious system concerned with ancestors, fertility, and entities larger than ordinary men. At the same period, Hopewell culture in the Ohio Valley was constructing earthworks of staggering geometric precision. The Newark Earthworks, now a UNESCO site, are aligned to the 18.6-year lunar standstill cycle with an accuracy that matches or exceeds Stonehenge. The same lunar mathematics appear at High Bank Works near Chillicothe and at Serpent Mound. Either distant cultures independently arrived at identical astronomical solutions, or they shared information. Boats can cross oceans when sea levels are lower, as they were before the final melt of the ice sheets. Dreams, trance states, and psychedelic plants can also transmit knowledge. Shamans in Ohio and priests on Malta may have been speaking to the same non-human interlocutors.

This is a video from my son in law taken during a recent family trip. For context.

I do not romanticize the indigenous cultures of North America. The 1619 Project and its political descendants treat pre-Columbian peoples as perpetual victims whose every tragedy must be laid at the feet of European settlement. That framing is propaganda, not history. Tribes displaced other tribes. The Cherokee themselves carry traditions of the “Moon-Eyed People”—pale, nocturnal, possibly albino inhabitants they drove from the mountains before European contact. Cahokia, the great Mississippian city near modern St. Louis, practiced large-scale human sacrifice. At Mound 72, archaeologists found mass graves of young women, some still alive when buried, arranged in ritual order. These were not peaceful gardeners living in harmony with nature. They were complex societies with elites, enslaved people, and blood rituals aimed at contacting powers beyond the visible world.

The same pattern appears in the Windover Bog site near Titusville, Florida. Roughly eight thousand years ago, a community buried its dead in a peat pond. The anaerobic conditions preserved soft tissues, including brains, in nearly 100 individuals. Early reports described unusually large skeletal remains. DNA work suggested an Asian origin that does not match living Native American tribes. Then NAGPRA intervened. The remains were reburied. Further study became politically toxic. We are left with photographs, fragmentary reports, and the knowledge that a population of large-boned people lived on a coastline that is now underwater, their shoreline having retreated miles eastward as seas rose after the Younger Dryas. The same story repeats along the Gulf Coast and the drowned continental shelves of the world: previous human worlds now lie beneath forty or more feet of water.

In my own backyard, the Loveland Frogmen still appear in local memory. Three well-documented sightings in 1955 and 1972 occurred along the Little Miami River, precisely where Hopewell ritual sites once stood before neighborhoods and schools covered them. Police officers described bipedal, leathery, four-foot-tall creatures that stood upright and then fled toward the water. I have walked those banks. I do not claim the Frogmen are biological animals in the ordinary sense. I suggest they are the same class of non-human intelligence that shamans once summoned at the earthworks—entities that move through dimensions where time does not behave as we experience it. A call issued two thousand years ago can be answered in 1972. The beings arrive, see streetlights and police cars, panic, and retreat to the familiar river corridor. Crop circles, mound alignments, and stone circles may function as temporal markers—breadcrumbs left so travelers from outside linear time can locate themselves.

Graham Hancock’s Supernatural opened this door for many readers by documenting the global use of psychedelics in the birth of religion. The next step is obvious. If the visions are consistent across continents and millennia—serpents, flying craft, shape-shifting beings, instructions for building, planting, and navigating—then the source is not merely the human subconscious. It is an external intelligence that has been seeding, guiding, and sometimes exploiting humanity for thousands of years. Eric von Däniken saw the same pattern and attributed it to ancient astronauts. I think the reality is closer and older. These entities have never left. They operate in the background of history the way certain political factions operate in the background of governments—rarely seen, always present, shaping outcomes.

Wright-Patterson has studied recovered materials and biological remains for decades. The Kandahar giant, if the accounts are true, is only one more specimen on the shelf. Trump-era disclosures and subsequent War Department releases have edged the conversation into daylight. We are being told, carefully and incompletely, that non-human intelligence has violated our airspace and our sovereignty for a very long time. Immigration debates that ignore this dimension are incomplete. Sovereignty that stops at the water’s edge or the edge of the atmosphere is not sovereignty at all.

The Politics of Heaven gathers these threads. It argues that the biblical tradition represents a successful civilizational path precisely because it names the competing powers and places humanity under a single transcendent authority rather than under the shifting demands of local spirits and giants. Pagan and occult systems—whether Hopewell shamanism, Maltese temple cults, or the Crowleyite rituals that still echo in certain California circles—produce different outcomes. They open doors. What walks through those doors is rarely benevolent. The copper trade that may have ignited the Bronze Age, the lunar mathematics shared across an ocean, the giant bones reported in mounds from Ohio to Florida to the Near East, the frog-men that still surface along rivers once lined with ritual earthworks—all of it points to a single, continuous story. Non-human intelligence has been a political actor longer than any human empire.

I finished the manuscript after that week on the island. The noise of ordinary life had been far enough away that the pattern could finally lock into place. Alberino’s conversation with Rogan was not the beginning of the revelation; it was a public confirmation that the conversation itself had moved from the fringe to the center. The next five or ten years will force a reckoning with these older layers of history. Archaeologists must keep digging. The rest of us must be willing to read what they find without the ideological filters that have already buried too much evidence. The politics of heaven are not abstract theology. They are the oldest and most consequential politics of all.

Notes

1.  The Joe Rogan Experience episode featuring Timothy Alberino aired in mid-July 2026 and discussed the Kandahar giant narrative at length in its opening segment. The story has circulated in military and conspiracy circles since the mid-2000s; the Department of Defense has not released any official confirmation or physical evidence.

2.  On the scale of ancient copper extraction in the Lake Superior basin, see Susan R. Martin, Wonderful Power: The Story of Ancient Copper Working in the Lake Superior Basin (Detroit: Wayne State University Press, 1999). Estimates of total copper removed range from hundreds of thousands to over a million tons; mainstream archaeology maintains local use, while alternative researchers point to the absence of corresponding artifacts as evidence of export.

3.  For the lunar alignments of the Newark Earthworks, see Ray Hively and Robert Horn, “Geometry and Astronomy in Prehistoric Ohio,” Archaeoastronomy 4 (1982), and subsequent work by the same authors. The Octagon Earthworks track the 18.6-year major lunar standstill with high precision.

4.  Maltese temple chronology and folklore: David H. Trump, Malta: Prehistory and Temples (Malta: Midsea Books, 2002); UNESCO documentation on the Megalithic Temples of Malta. The name Ġgantija derives directly from the Maltese word for giant.

5.  Windover site: Glen H. Doran, ed., Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery (Gainesville: University Press of Florida, 2002). DNA and morphological studies indicated that the population was not closely related to later Native American groups; NAGPRA repatriation limited further analysis.

6.  Cahokia Mound 72 sacrifices: Timothy R. Pauketat, Cahokia: Ancient America’s Great City on the Mississippi (New York: Viking, 2009); Melvin L. Fowler et al., The Mound 72 Area: Dedicated and Sacred Space in Early Cahokia (Illinois State Museum, 1999).

7.  The Ohio History Connection holds the Wray Figurine (Hopewell Shaman of Newark). It depicts a figure in bear regalia holding a severed human head and is widely interpreted as a transforming shaman.

8.  Cherokee traditions of the Moon-Eyed People appear in James Mooney, Myths of the Cherokee (Washington: Bureau of American Ethnology, 1900) and later ethnographic collections.

9.  Loveland Frogman primary accounts: police reports filed by Officers Ray Shockey and Mark Matthews, March 1972; earlier 1955 sighting reported in local newspapers and summarized in various cryptozoological compilations.

10.  Graham Hancock, Supernatural: Meetings with the Ancient Teachers of Mankind (New York: Disinformation, 2006) remains the most accessible survey of the global psychedelic-shamanic complex.

Select Bibliography

Alberino, Timothy. Birthright: The Coming Posthuman Apocalypse and the Usurpation of Adam’s Dominion on Planet Earth. Independently published, 2020.

Doran, Glen H., ed. Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery. Gainesville: University Press of Florida, 2002.

Hancock, Graham. Supernatural: Meetings with the Ancient Teachers of Mankind. New York: Disinformation, 2006.

Hively, Ray, and Robert Horn. “Geometry and Astronomy in Prehistoric Ohio.” Archaeoastronomy 4 (1982): S1–S20.

Martin, Susan R. Wonderful Power: The Story of Ancient Copper Working in the Lake Superior Basin. Detroit: Wayne State University Press, 1999.

Mooney, James. Myths of the Cherokee. Washington: Bureau of American Ethnology, 1900.

Pauketat, Timothy R. Cahokia: Ancient America’s Great City on the Mississippi. New York: Viking, 2009.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Future of Aerospace in Butler County: Joby, SpaceX and Volent are changing the world as we know it

A year ago, when I was talking about electric vertical takeoff and landing aircraft, many people still treated the concept as something futuristic—a technology demonstration looking for a market. Today, that conversation has changed dramatically. What was once confined to engineering conferences, venture capital presentations, and aerospace trade journals has become one of the most heavily discussed growth sectors in aviation. From Farnborough to Oshkosh, from Orlando to Ohio, advanced air mobility is no longer a theory. It is becoming an industry. And if the momentum continues, the second half of this decade may be remembered as the period when aviation quietly reinvented itself.

One of the most interesting developments is how quickly public awareness has changed. Companies such as Joby Aviation have gone from introducing unfamiliar concepts to demonstrating actual aircraft and discussing commercial operations. At the Farnborough International Airshow, Joby presented a full-scale version of its electric air taxi and highlighted aircraft capabilities designed to move passengers over congested urban areas using quiet electric propulsion. The company has repeatedly emphasized short-range transportation between airports and population centers, a model that seeks to reduce travel times that are currently measured in hours down to minutes. 12

What struck me most during the evolution of this industry is how rapidly attention has shifted. Not long ago, many of these companies were aggressively seeking supporters, partners, and local advocates. Today, the demand is reversed. The advanced air mobility industry has become crowded with airports, municipalities, economic development groups, airlines, infrastructure developers, and investors looking for a position in what could become an entirely new transportation ecosystem. Joby’s appearance at Farnborough in both 2024 and 2026 highlights that transition, with the company showcasing not merely an aircraft but an emerging transportation network integrating airports, ridesharing, and urban movement. 13

The most practical examples may emerge in places such as Florida. Orlando has become one of the leading laboratories for advanced air mobility planning. Airport authorities and transportation officials have publicly discussed integrating air taxis into the region’s transportation infrastructure. The vision is straightforward: instead of spending forty-five minutes navigating traffic between Orlando International Airport, resort destinations, and surrounding transportation hubs, travelers could board an electric air taxi and complete the same trip in a fraction of the time. Officials in Florida have discussed the possibility of early operational services beginning as infrastructure and regulatory approvals mature. 45

For tourists, the implications are obvious. A traveler landing at Orlando International Airport could eventually bypass rental car counters, shuttle buses, and congested highways. Instead, passengers might walk to an adjacent vertiport and travel directly to a Disney resort, Universal destination, or nearby transportation hub. Similar concepts are being discussed for airport-to-cruise-port transport throughout Florida. While widespread deployment still depends on FAA certification, infrastructure construction, and operational testing, the direction is becoming increasingly clear. 56

What excites me even more is that the future of vertical aviation extends beyond passenger transportation. Many people still think of eVTOL aircraft solely as flying taxis. That is far too narrow a view. The real opportunity may lie in logistics, cargo movement, infrastructure inspection, emergency response, surveillance, medical transport, utility support, and autonomous delivery services. A pilot is not always necessary. In many cases, there may not even be a passenger. The same technologies that enable urban air taxis also enable an entirely new class of commercial aviation capable of moving goods, collecting data, supporting public safety, and connecting communities more efficiently than traditional ground transportation.

This is where Butler County, Ohio, becomes particularly interesting. The region already possesses a strong manufacturing heritage, aviation history, and technical workforce. Local discussions concerning aviation growth are increasingly focused on advanced aerial mobility, drones, and associated technologies. The potential opportunity is not simply attracting operators—it is attracting manufacturers, suppliers, software developers, maintenance providers, and logistics companies that will support the industry’s expansion. Aerospace clusters rarely emerge overnight, but they often begin with small groups of innovators pursuing opportunities before the broader market recognizes their significance.

Oxford, Ohio, provides a fascinating example. Emerging drone and autonomous aviation initiatives are beginning to appear in places that historically would not have been considered aerospace centers. As autonomous systems become more capable and more affordable, communities that combine technical talent, university resources, entrepreneurial energy, and available infrastructure are finding themselves positioned to participate in a rapidly growing sector.

The lesson from aerospace history is that major industrial shifts rarely announce themselves with certainty. The internet seemed experimental before it became indispensable. Smartphones appeared unnecessary before they became universal. Commercial aviation itself was considered impractical by many early critics. Advanced air mobility may follow a similar path.

At the same time, another revolution is occurring above the atmosphere.

Recent developments involving SpaceX and Starship demonstrate why so many people continue to underestimate the pace of aerospace innovation. SpaceX’s thirteenth Starship test flight successfully deployed twenty Starlink V3 satellites, completed key orbital mission objectives, performed an in-space engine relight, gathered significant heat-shield data during reentry, and achieved what the company described as its first intact soft splashdown of a Starship vehicle in the Indian Ocean. Although the Super Heavy booster experienced a harder-than-planned water landing due to engine relight issues, the overall mission represented one of the strongest demonstrations of Starship capability to date. 789

Critics continue to focus on failures, delays, and explosions. Yet that criticism often misses the central philosophy driving SpaceX’s success. The company embraces rapid iteration. Instead of spending decades attempting to predict every possible problem, SpaceX frequently builds hardware, tests hardware, discovers failures, and immediately incorporates lessons into the next version. That approach is uncomfortable to traditional aerospace organizations because failures occur publicly. Nevertheless, it has repeatedly produced results. Falcon 9 reusability was once mocked. Today it is routine. Booster landings were once viewed as science fiction. Today they occur regularly.

Starship appears to be following a similar trajectory.

The significance extends beyond rockets. The ultimate objective is not simply launching spacecraft. The objective is lowering the cost of access to space through reusability. Aviation became common because airplanes could fly repeatedly. Space transportation becomes economically transformative when something similar occurs beyond Earth’s atmosphere. Every successful Starship test flight moves SpaceX closer to creating a transportation system rather than a disposable launch vehicle. 78

In parallel, Starlink continues demonstrating why a growing space economy matters. High-speed internet connectivity is increasingly available in locations where traditional infrastructure struggles to provide service. Rural communities, travelers, remote businesses, and outdoor enthusiasts already understand the benefits. The deployment of next-generation Starlink satellites aboard Starship demonstrates how launch capability and communication infrastructure are becoming tightly integrated. 79

When viewed together, the stories of Joby Aviation and SpaceX reveal a broader pattern. One company is attempting to redefine movement within Earth’s atmosphere. The other is attempting to redefine movement beyond it. Both depend on new engineering approaches, aggressive testing, and long-term thinking. Both have attracted criticism. Both have experienced setbacks. Yet both continue advancing.

That is why I remain optimistic about aerospace.

The industry is entering one of the most fascinating periods since the early jet age. Electric air taxis are moving toward commercial deployment. Autonomous drones are creating entirely new business models. Regional communities such as Butler County have opportunities to participate in emerging aerospace ecosystems. Meanwhile, Starship continues pushing toward full reusability, higher launch cadence, and a dramatically larger space economy.

The future rarely arrives all at once. It arrives in increments that seem unimpressive until suddenly they become normal. A year ago, many people viewed air taxis as speculative. Today, airports are preparing infrastructure. A few years ago, reusable heavy-lift rockets seemed impossible. Today, Starship is deploying payloads and returning intact after flight.

The next chapter of aerospace is no longer a concept. It is under construction.

—

Footnotes

  1. Joby Aviation exhibit and aircraft presentation at Farnborough International Airshow 2024. 12
  • Farnborough International Airshow 2026 Joby Future of Flight Experience. 3
  • Orlando advanced air mobility planning and airport integration activities. 45
  • Joby commercial service plans and FAA certification progress. 610
  • SpaceX Starship Flight 13 mission summary and Starlink V3 deployment. 78
  • Flight 13 reentry, splashdown, and heat-shield testing results. 7911

Selected Bibliography for Further Reading

  • Farnborough International Airshow. Joby Future of Flight Experience, 2026. 3
  • Joby Aviation. Corporate website and investor materials. 1210
  • Flying Magazine. “Why Joby Thinks Passenger Air Taxi Service Will Lift Off in 2026.” 6
  • HeliHub. “Joby Brings Full-Scale eVTOL to UK for Farnborough 2024.” 1
  • Aerospace Testing International. “Joby Exhibits eVTOL for First Time in Europe.” 2
  • Spectrum News Florida. “Flying Taxis Could Take Off This Year in Florida.” 4
  • Spectrum News Florida. “Orlando International Airport Working to Launch Flying Taxis.” 5
  • SpaceX. “Starship’s Thirteenth Flight Test.” 7
  • SpaceNews. “SpaceX Conducts 13th Starship Test Flight.” 8
  • Interesting Engineering. “Starship Launches Starlink Satellites, Achieves Most Successful Splashdown Yet.” 9
  • Space Launch Live Mission Archive, Starship Flight 13. 13
  • Florida Department of Transportation and Advanced Air Mobility planning coverage. 45

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.