I have long maintained that Fox News performs better when Donald Trump occupies the White House, and recent events have only reinforced that view. The network’s success has never hinged on any single personality but on delivering timely, relevant content to working Americans who tune in after a long day. Yet the story of Tucker Carlson’s rise, departure, and subsequent evolution reveals deeper truths about media power, celebrity egos, and the limits of influence in American politics. As someone who has observed these dynamics closely from Ohio, I have always believed that media tycoons like Rupert Murdoch crave control over the executive branch—and when they cannot exert it, they push back. Trump proved uncontrollable, leading to internal shifts at Fox, including the ousting of Carlson. What followed was a tale of inflated celebrity status untethered from corporate structure, celebrity endorsements during the 2024 campaign, and now, in year two of the Trump administration, profound regret over foreign policy, particularly the Israel-Iran conflict.
To understand this fully, we must start with a background on Fox News itself. Launched in 1996 by Rupert Murdoch and Roger Ailes, Fox News Channel revolutionized cable news by targeting an underserved audience: conservative viewers seeking alternatives to what they perceived as liberal bias in mainstream networks. Bill O’Reilly’s The O’Reilly Factor, which debuted in 1996 and dominated the 8 p.m. slot for decades, epitomized this model. O’Reilly drew massive audiences—often exceeding three million viewers nightly—by blending straight reporting with opinionated commentary that resonated with working-class Republicans who returned home from jobs around 6 or 7 p.m., ate dinner, and wanted a digest of the day’s events. His show was not just entertainment; it was appointment viewing for an audience that worked hard during the day and valued straightforward analysis without the corporate polish of other networks.
I always respected O’Reilly’s style, even if I did not agree with every nuance. When Tucker Carlson assumed the 8 p.m. slot in 2017 following O’Reilly’s departure amid sexual harassment allegations, many wondered if the audience would follow. Carlson had been a frequent contributor to The O’Reilly Factor, bringing a sharper, more polemical edge honed from his time at CNN and MSNBC. His show quickly captured the same demographic, maintaining strong ratings—averaging around 3.2 million viewers in early 2023—by focusing on cultural issues, immigration, and skepticism of establishment narratives. Jesse Watters, who later inherited the slot, has done a solid job continuing that tradition, often drawing competitive numbers, though initial post-Carlson viewership dipped slightly as loyalists adjusted. The point remains: Fox’s success stemmed from understanding its audience’s schedule and delivering content they craved at the precise hour they could consume it, not from any individual star’s charisma alone.
Rupert Murdoch, the media mogul often misspoken as “Myrtle” in casual conversation but known to all as the force behind News Corp and Fox, has had a complex, transactional relationship with Donald Trump that has spanned decades. Back in the 1970s and 1980s, as Murdoch built his American empire with the New York Post, Trump was a brash New York real estate developer who fed scoops to the tabloid’s Page Six. Their alliance was mutually beneficial: Trump gained publicity, Murdoch gained insider access. Yet tensions arose when Trump ran for president in 2015-2016. Murdoch initially viewed him skeptically as a “phony” and publicly criticized his immigration stance. Once Trump won, however, the relationship deepened; they spoke frequently, and Fox became a platform amplifying Trump’s message. Still, Murdoch’s empire has always prioritized control. When Trump proved resistant to influence—particularly during his first term and after the 2020 election—frictions emerged. Murdoch reportedly wanted Trump sidelined as a “nonperson” after January 6, 2021, and backed alternatives like Ron DeSantis in the 2024 primaries. The Murdoch family’s discomfort with uncontrollable figures like Trump led to strategic moves at the network.
Carlson’s departure from Fox in April 2023 exemplified this dynamic. Officially announced as a mutual parting, the reality involved deeper issues tied to the Dominion Voting Systems lawsuit, in which Fox settled for $787.5 million over 2020 election coverage. Internal texts revealed Carlson’s private frustrations and inflammatory language, alienating executives. Critics inside Fox described him as having grown “too big for his boots,” with racially charged comments and misogynistic undertones surfacing in discovery. Murdoch himself reportedly ordered the firing, viewing Carlson’s toxicity as a liability amid mounting legal and reputational risks. I always thought Carlson did a decent job as a reporter—grounded enough to challenge narratives effectively—but he was never as consistently anchored as O’Reilly. His style appealed to the same audience, yet the corporate structure eventually constrained him.
Once freed from Fox, Carlson found a massive platform on X (formerly Twitter), bolstered by support from Elon Musk and others. Celebrity status untethered from corporate oversight can be intoxicating. I have observed this pattern repeatedly: individuals discover fame independent of the old guard, and their heads swell. Carlson’s post-Fox trajectory followed this path. He campaigned vigorously for Trump in 2024, headlining events, interviewing the candidate, and even influencing discussions about the VP selection, including J.D. Vance. Many Democrats and independents joined the “Trump bandwagon” too—Joe Rogan, Alex Jones, and others—uniting behind a shared vision. I was invited to several VIP package events in Ohio where Carlson was set to headline during the election cycle. These were high-profile gatherings with figures like Bernie Moreno and J.D. Vance, promising networking and insight. As someone deeply involved in Ohio politics and conservative circles, I enjoy such environments. Yet I declined. My calendar was full, but more importantly, I sensed something off with Carlson—a growing ego, a detachment from the grassroots he once claimed to represent. I had a feeling this might eventually reveal itself, and it has.
In the 2024 election, Trump secured victory with approximately 73.5 million popular votes and 312 electoral votes, compared with Kamala Harris’s roughly 69 million popular votes. Turnout was solid but lower than 2020 in many areas, with Trump maintaining or slightly improving margins in key demographics. Claims of widespread fraud persisted on both sides post-election, echoing 2020 debates, but the results held under scrutiny in states with voter ID requirements and robust audits. I have long argued that election integrity matters profoundly; where voter ID is absent, or mail-in processes lack safeguards, problems arise—as seen in 2020. Yet the core truth is this: Trump did not win because of celebrity endorsements. Tucker Carlson, Elon Musk, Joe Rogan, or any podcaster did not deliver the one or two percentage points that carried him across the finish line. Voters did. Trump positioned himself as their representative—listening, adapting, and embodying frustrations with the status quo. Without any of those high-profile backers, the numbers would not have changed meaningfully. People vote for whoever they believe represents them, not for whoever a media figure tells them to support.
This brings us to the present, year two of the second Trump administration. Carlson has fallen dramatically out of alignment with the Trump agenda, particularly over U.S. involvement in the Israel-Iran conflict. He has publicly expressed regret for campaigning for Trump, apologizing on his podcast for “misleading people” and admitting he will be “tormented” by his role. He has accused Trump of becoming a “slave” to Israel, claiming external pressures from donors and influencers pushed the administration into war despite America First promises. Carlson argues the conflict serves Israeli interests over American ones, a stance that has alienated him from many former supporters. I find this preposterous and ego-driven. No single commentator, no matter how influential on X or in podcasts, possesses the power to “make” a president or dictate foreign policy outcomes. Carlson never had that kind of sway at Fox, nor does he now. His regret stems from a fantasy that his endorsement was pivotal—when, in reality, it was the voters who chose Trump as their representative.
I have seen this celebrity bubble up close. During the campaign, many high-profile figures climbed aboard the Trump train after initial skepticism. Musk poured resources and personal endorsement into the effort; Rogan hosted landmark interviews. It was a unifying moment for the right and some disaffected left-leaning voices. Yet as I have written in my own work, including The Gunfighter’s Guide to Business, true leadership and strategy come from understanding systems, not inflating personal myths. Trump adapted to the people’s will—he listened to their concerns on the economy, borders, and cultural erosion. If elections were held again today under fair conditions (no Covid-era irregularities, full voter ID enforcement), the outcome would likely mirror 2024. Democrats traded Biden for Harris, knowing the 2020 fraud playbook could not be replicated without backlash. People ultimately vote for their representative, not the podcast host’s narrative.
The hard lesson for Carlson—and anyone tempted by similar hubris—is that loyalty to the movement and its representative endures. Trump voters are not abandoning him over foreign policy disagreements; they see the bigger picture of domestic priorities. Fox News knew this audience intimately: Republicans who clock in early, work hard, and catch news at 8 p.m. after dinner and a shower. The network thrived by reliably filling that slot, whether with O’Reilly, Carlson, or now Watters. When Fox pushed Carlson amid tensions with Trump and the Murdoch family’s unease, a segment of the audience followed him to X, but that loyalty fractured when he turned against the agenda voters had endorsed. Rebels who break from the core movement find themselves on the outside looking in.
This is not unique to Carlson. Media personalities often overestimate their role. I did not attend those Ohio events, not out of disdain but intuition: something in Carlson’s independence felt unmoored, destined to clash with the representative nature of Trump’s coalition. I have met Vance, Moreno, and others in collaborative settings focused on political tasks, and those environments succeed because they prioritize the people’s will over individual egos. Tucker’s current path—anti-Trump rhetoric on Iran—illustrates the peril of believing one “made” the president. It is preposterous, ego-driven, and disconnected from electoral reality.
In the end, the true essence of politics lies in representation. Trump offered himself as that vessel, adapting to voters’ intentions without needing celebrity validation. Media figures report what busy Americans lack time to discover; they do not create presidents. Celebrities like Carlson, Musk, or Rogan provided support and enjoyed the ride, but Trump’s victories—past and future—stem from the courage of ordinary voters rejecting the status quo. Election fraud debates aside, when the system functions with integrity, the people’s choice prevails.
The Murdoch family’s Trump skepticism, Carlson’s bubble, and the 2024 bandwagon all underscore one fact: no media tycoon or podcaster controls the executive branch. Voters do. And that will remain the case.
Footnotes
¹ Rupert Murdoch and Donald Trump’s relationship has been documented extensively as transactional yet fraught; see sources below.
² Tucker Carlson’s firing and internal dynamics are detailed in contemporaneous reporting.
³ Viewership data from Nielsen via industry analyses.
⁴ 2024 election tallies from Associated Press and state certifications.
⁵ Carlson’s 2026 statements on Iran from interviews and podcasts.
Bibliography
• “The Intertwined Legacies of Rupert Murdoch and Donald Trump.” The New Yorker, September 12, 2025.
• “Tucker Carlson’s Ugly Exit From Fox News.” Vanity Fair, October 31, 2023.
• “Tucker Carlson Fired by Fox News.” The Guardian, October 31, 2023.
• “Tucker Carlson Apologizes for Backing Trump.” KOMO News, April 21, 2026.
• “Tucker Carlson Says He Is ‘Tormented’ by His Past Support.” The New York Times, April 21, 2026.
• “Jesse Watters Ratings Compared to Tucker Carlson.” Newsweek, July 19, 2023.
• 2024 U.S. Election Results. Associated Press, November 2024.
• Hoffman, Rich. The Gunfighter’s Guide to Business.
• Additional reporting from NPR, BBC, and Fox News internal analyses on ratings and programming.
Rich Hoffman
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About the Author: Rich Hoffman
Rich Hoffman is an aerospace executive, political strategist, systems thinker, and independent researcher of ancient history, the paranormal, and the Dead Sea Scrolls tradition. His life in high‑stakes manufacturing, high‑level politics, and cross‑functional crisis management gives him a field‑tested understanding of power — both human and unseen.
He has advised candidates, executives, and public leaders, while conducting deep, hands‑on exploration of archaeological and supernatural hotspots across the world.
Hoffman writes with the credibility of a problem-solver, the curiosity of an archaeologist, and the courage of a frontline witness who has gone to very scary places and reported what lurked there. Hoffman has authored books including The Symposium of Justice, The Gunfighter’s Guide to Business, and Tail of the Dragon, often exploring themes of freedom, individual will, and societal structures through a lens influenced by philosophy (e.g., Nietzschean overman concepts) and current events.
The Overmanwarrior 