New Space Capitalism: The future everyone needs to understand

I recently finished Rainer Zitelmann’s New Space Capitalism: The Entrepreneurial Path to the Stars, and I keep coming back to it the way you return to a tool that finally fits the job.¹ The book lays out, without apology, why private entrepreneurial energy is the only force capable of turning space from a government prestige project into an actual economy. It is timely in a way that feels almost engineered. SpaceX just put Starship Flight 13 into the Indian Ocean on July 24, soft splashdown, vehicle intact, heat shield looking better than anything we have seen before.² The ship floated. They got the data they needed. Flight 14 is already being talked about as the first attempt to catch the upper stage with the tower arms the same way they have been catching the boosters. That is not incremental progress. That is the difference between a science fair and an industrial process.

I have been telling people for years that you do not get rich having a job. You get a job so you can generate capital to invest. The job is the seed. The investment is the harvest. Space capitalism is simply that principle applied at planetary scale. The people still arguing for socialism or some managed industrial policy while this is happening are arguing from a world that no longer exists. China has spent years trying to close the gap by copying hardware and flooding the sector with state capital. They just managed their first controlled recovery of an orbital-class booster on a sea platform in July.³ That is real progress for them. It is also roughly where SpaceX was a decade ago. Meanwhile Falcon 9 boosters are routinely flying into the mid-thirties on the same airframe, with landing success rates above 98 percent across hundreds of attempts.⁴ SpaceX flew 165 orbital missions in 2025 alone and accounted for roughly half of all global launches and the overwhelming majority of mass to orbit.⁵ That is not a technology lead. That is a cultural lead.

The difference is not the Raptor engine or the stainless steel or the heat tiles. Those can be photographed, reverse-engineered, and eventually duplicated. The difference is the rate at which the organization turns failure into usable information and then into the next vehicle. SpaceX treats a destroyed Starship the way a good machine shop treats a bad casting: examine it, learn the exact failure mode, change the process, and build the next one faster. Legacy aerospace still largely operates on cost-plus contracts and risk-averse engineering cultures that treat every anomaly as a reason to add margin, add process, and add schedule. The result is that the customer pays more, the schedule slips, and the learning rate collapses. SpaceX inverted the incentive. They absorb the cost of the explosion so they can keep the learning curve steep. By Flight 13 the heat shield held, the engines relit for landing, and the vehicle came down where it was supposed to. That is what iterative capitalism looks like when the capital is allowed to take real risk.

I watch the documentaries SpaceX releases about the troubleshooting and I see the same pattern every time. A giant bicycle-chain style link on the tower fails to release. Someone drives through the night, pulls a spare from Cape Canaveral, hauls it to Boca Chica, and the schedule holds. That is not a process document. That is a producer culture. You cannot copy that with spies or with five-year plans. Communist systems excel at mass production of known designs once the design is frozen. They struggle when the design is still moving and the only people who can keep it moving are the ones who will crawl through broken glass at two in the morning because they own the outcome. Measure engagement by bodies in seats and you end up with four people bumping into each other for two days to produce what one highly engaged person finishes before lunch. SpaceX figured out how to recruit and keep the engaged ones. That is the real moat.

The same cultural gap explains why the space economy is going to generate most of its new wealth inside the United States rather than in China, Russia, or the European Union. Property rights, residual claimancy, and the ability to keep the upside of risk are not optional extras. They are the operating system. Zitelmann is clear on this point: without the ability to own, buy, sell, and profit from what is built off-world, private capital will never flood into the frontier the way it flooded into every previous frontier. Government programs can demonstrate capability. Only capitalism compounds it. That is why Starship production is being scaled toward rates that sound insane until you remember that the same people already turned Falcon 9 into a high-tempo airline. Musk has talked openly about the long-term goal of building ships at aircraft volumes. The Gigabay and the other production infrastructure at Starbase are not theater. They are the physical expression of a belief that the limiting factor is no longer physics but the rate at which you can turn steel and labor into reliable vehicles.⁶

I keep hearing the money managers on Wall Street talk as if they understand this because they read the same research notes everyone else reads. Most of them are still pricing SpaceX as if it is a conventional aerospace contractor with a flashy CEO. They are looking at the wrong variable. The variable that matters is the compounding of learning rate under a producer culture. Once the catch of both stages is routine and the vehicles are turning around in days rather than months, the cost curve drops into territory that changes every other industry that depends on mass to orbit. That is when the millionaires get made, and not just among the early employees. The people who understand that the real product is not the rocket but the industrial metabolism that builds and flies the rocket will do very well. The people who keep treating it as a government-adjacent science project will wonder why the returns never arrived.

Look back at why we stalled after Apollo and the pattern is obvious. Kennedy started it. Nixon finished the landings and then watched the program lose political oxygen. Reagan talked about the Strategic Defense Initiative and commercial space but never forced the institutional change. The Bushes treated it as a budget line. Obama treated it as a photo opportunity. Only under Trump did the commercial providers get the contracting environment that let fixed-price risk-sharing replace cost-plus stagnation. The conspiracy theories about why we never went back are mostly noise. The practical explanation is simpler and more damning: once the political class decided space was a discretionary prestige item rather than an industrial frontier, the producer culture was starved and the looter culture took over the process. Every time a new administration tried to restart the engine it discovered that the institutional memory of how to move fast had been replaced by the institutional memory of how to manage risk into paralysis.

That is the same dynamic we see today when people claim China will simply copy Starship and undercut the market. They can copy the geometry. They cannot copy the willingness to destroy vehicles in public so the next one is better. They cannot copy the high-engagement talent pool that treats a scrubbed launch as a personal failure rather than a bureaucratic delay. Two decades is an optimistic timeline for them to close that gap, and even then they will be chasing a target that is still accelerating. Sabotage through capital markets and media narratives is the more realistic short-term threat, which is why the ownership structures and the narrative discipline matter. The IPO that finally brought SpaceX public is not just a liquidity event. It is the moment the capital markets have to price a culture instead of a set of contracts. Get that price right and the rest of the space economy follows. Get it wrong and the same people who missed the internet will miss the orbital economy.⁷

I want more people to be capitalists rather than spectators. The path is not mysterious. Read the book. Watch the flight tests with the eyes of someone who understands that every successful landing is a data point on a learning curve that is still steep. Understand that the producers are the ones who stay late, drive the spare part across the state, and treat the schedule as a promise rather than a suggestion. The looters will always be waiting for someone else to finish the hard part so they can claim a share of the result. Space capitalism works because it keeps the residual claim with the people who actually do the work. That is why the wealth is going to concentrate where the culture of engagement is strongest. And that is why the next decade is going to look very different from the last one.

Footnotes:

¹ Rainer Zitelmann, New Space Capitalism: The Entrepreneurial Path to the Stars, with a contribution by Newt Gingrich (New York: Skyhorse Publishing, 2026). The book argues that secure property rights and entrepreneurial residual claimancy, not government programs, are the decisive conditions for turning space into a functioning economy.

² SpaceX, “Starship’s Thirteenth Flight Test,” July 24, 2026, https://www.spacex.com/launches/starship-flight-13. The vehicle executed a landing flip, landing burn, and soft splashdown, remaining intact in the Indian Ocean and providing the first clear views of an intact heat shield after reentry.

³ Reporting from CCTV, Reuters, and BBC, July 10, 2026. The Long March 10B first stage was recovered on an offshore platform using a net system, China’s first successful controlled recovery of an orbital-class booster.

⁴ Wikipedia, “List of Falcon 9 and Falcon Heavy launches,” data current through July 30, 2026. Falcon family boosters recorded 639 successful landings in 652 attempts (98.01 percent). Individual boosters have reached 36 flights.

⁵ BryceTech 2025 Global Space Launch Report, summarized in Via Satellite, April 10, 2026. SpaceX completed 165 orbital launches in 2025, approximately 51 percent of the global total, and launched roughly 85 percent of all satellites that year. U.S. providers overall accounted for nearly 60 percent of global launches.

⁶ Elon Musk statements and SpaceX production disclosures regarding the Gigabay facility at Starbase and long-term Starship production targets measured in hundreds to thousands of vehicles per year. See also SpaceNews and Teslarati coverage of high-rate launch site and manufacturing infrastructure, 2025–2026.

⁷ SpaceX IPO filings and contemporaneous reporting from CNBC, Reuters, and Bloomberg, June 2026. The offering priced at approximately $135 per share for a valuation in the $1.75–1.8 trillion range, the largest IPO in history by capital raised.

Bibliography

BryceTech. 2025 Global Space Launch Report. April 2026.

Musk, Elon. Public statements on X regarding Starship Flight 14 tower-catch plans and production scaling, July 2026.

SpaceX. “Starship’s Thirteenth Flight Test.” Official mission summary, July 24, 2026. https://www.spacex.com/launches/starship-flight-13.

Wikipedia. “List of Falcon 9 and Falcon Heavy launches.” Continuously updated launch and recovery statistics through July 2026.

Zitelmann, Rainer. New Space Capitalism: The Entrepreneurial Path to the Stars. Contribution by Newt Gingrich. New York: Skyhorse Publishing, 2026.

Additional reading that sharpens the same themes:

Ayn Rand, Atlas Shrugged (for the producer/looter distinction that maps directly onto the engagement cultures described here);

Walter A. McDougall, …the Heavens and the Earth: A Political History of the Space Age;

John Logsdon’s multi-volume histories of the post-Apollo policy environment;

and Zitelmann’s earlier works on the power of capitalism.

Rich Hoffman

More about me

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About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com. If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The American Novelist Ayn Rand: Understanding the rise of socialism in America

I have been saying this for years: ten years ago, twenty years ago, back when I was doing radio shows and walking people through Cleon Skousen’s The Naked Communist and the larger body of work that showed how the communist movement as a philosophy had already impregnated itself into American society. Most people did not want to talk about it then. They treated the subject like an embarrassment or a relic of the Cold War that had been safely buried. I wrote books of my own, put them out there, and kept advocating for capitalism because that is the actual economic engine of the United States. When we talk about America being so great, so wonderful, and we almost seem to have an insecure need to remind ourselves of it all the time, it is because we have been under sustained assault by forces that prefer a corporate form of socialism, and that assault has been aggressive for a very long time. It is a real problem, and the evidence is now sitting in plain sight.

What surprises me is how many people in the Fox News orbit, and in broader conservative media, act as if the sudden visibility of socialism and communism is some brand-new development. The same people who shrugged when I raised the issue years ago now look startled. Bernie Sanders was never an outlier; he was a representative of a current that had been moving on the left for decades. When Democrats start losing ground, you see figures like that gain oxygen, and you see cities and states that have voted blue for generations produce the logical results. New England has been practicing a softer version of this for a long time. New York is not an aberration. The kids running around calling themselves socialists did not invent the ideology in a vacuum. They were taught it. Public schools have been delivering pieces of that curriculum for years, and the culture has rewarded the language of grievance and redistribution. I warned about it. A lot of us did. Now the bill is coming due, and the people who once treated the warning as overheated are suddenly discovering that the problem did not simply disappear.

I like a lot of people in the broader movement. I like Steve Bannon a great deal. The way he has been treated, the jail time, the selective enforcement, the institutional effort to sideline him, has been corrupt and ugly. He has done important work with War Room and with the larger project of forcing attention onto the administrative state and the global arrangements that treat national sovereignty as an inconvenience. He made films, including serving as an executive producer on Julie Taymor’s Titus with Anthony Hopkins, a brutal and faithful take on Shakespeare’s bloodiest play, which is my favorite. That alone tells you something about the range of the man. He has operated inside the Hollywood sandbox for stretches of his career, raised money, dealt with the people who control distribution and narrative, and still tried to produce work that cut against the grain. The question I keep asking is whether you can play in that sandbox for years and come out entirely your own person. I have my doubts. The incentives are powerful. High-level politics and high-level media are environments where you sit around tables with people who do not share the same level of conviction about the productive core of the American experiment. You learn to speak in codes, to manage coalitions, to keep certain doors open. That is the nature of the work. It does not make the man worthless. It does mean the purity of the original impulse gets tested every single day.

What I cannot square is the apparent distaste for Ayn Rand. I have heard him talk about her work in ways that treat it as naïve, or as a kind of Wall Street cartoon of capitalism that turns people into commodities. He has distinguished that vision and what he calls the enlightened capitalism of the Judeo-Christian West. Fair enough as a philosophical difference. Rand was an atheist. She had a complicated personal life. She was more of a pure libertarian than a conservative in the traditional sense, and I am not a big libertarian myself. Yet the core of what she put on the page remains one of the clearest fictional diagnoses of the looter mentality that I have ever read, and it is bizarre to me that someone who understands the value of money, who has operated in finance, who drives people toward serious books, and who has spent years criticizing the Federal Reserve and the soft corruption of the system would keep her at arm’s length. Atlas Shrugged ranked as the second most frequently cited book after the Bible in a Library of Congress and Book-of-the-Month Club survey of works that shaped American lives. That is not a small data point. The novel is a sustained argument about what happens when the people who actually create value decide they will no longer carry the people who only know how to take it.

Rand fled the Soviet Union. The Bolsheviks confiscated her father’s pharmacy. She watched a functioning commercial order get smashed in the name of the collective, and she never got over it. That hatred of the communist method runs through everything she wrote. The Fountainhead came first, in 1943, and it is my favorite of her novels. Howard Roark is the architect who will not let his designs be diluted by committees and second-rate talents who want to ride his talent without earning it. There is a scene where he is invited to join an advisory board for a kind of world’s fair project, and he refuses. He will not lend his name and his mind so that lesser people can loot the prestige. Some readers find that extreme. In ordinary politics it is often impractical. George Lang and I have talked about this more than once. In a majority party you have to work with people whose instincts are not identical to yours if you want votes to move in a productive direction. Absolute purity can become a form of vanity. At the same time, Rand is right that there is a difference between tactical compromise with imperfect allies and the slow acceptance of actively evil principles. You cannot split the difference with people whose operating premise is that your productivity exists to be harvested. Roark’s refusal is a dramatic statement of that boundary. I see versions of it in the best of Trump’s refusal to play the expected game. I see versions of it in anyone who has built something real and then watched the administrative class try to regulate, tax, or shame it into submission.

Atlas Shrugged is the larger canvas. John Galt and the producers withdraw. They stop supplying the energy, the invention, the organizational talent that keeps the lights on. The looters are left with the machinery and no one who knows how to run it. The book is long, sometimes didactic, and unapologetic about the creator’s moral superiority over the expropriator. It is not a happy story. It is a warning written by someone who had witnessed the real thing in Russia and recognized the same intellectual currents moving through American universities and policy circles in the middle of the twentieth century. When the Tea Party erupted in 2009 and 2010, the novel found a new audience. “Who is John Galt?” showed up on signs. Sales spiked. People who had never read a word of Objectivist philosophy suddenly recognized the emotional truth of the strike. Hollywood had no interest in touching the material with any seriousness. The independent film trilogy that eventually appeared was made outside the studio system, with rotating casts, limited budgets, and the predictable critical hostility. Unions and the usual cultural gatekeepers treated the project as radioactive. Clint Eastwood and others circled The Fountainhead for years without ever getting a serious production off the ground. The resistance was not mysterious. The books argue that the people who make things have a moral right to the value they create, and that the people who only know how to consume or commandeer that value are not victims but predators. That message does not sit well with an industry and an academic class that has spent decades teaching the opposite.

I do not swallow every piece of Rand’s personal philosophy. She was extreme. The childhood wound of watching her father’s standing and property taken never fully healed, and it shows in the absolute tone of the later work. I am a Christian. I believe in family obligations that go beyond the pure calculation of self-interest. I do not think every social coordination is looting. But the central distinction she draws between producers and looters is still the cleanest language I have found for what is happening in large parts of American institutional life. Pirates board a ship, kill or maroon the people who built and sailed it, and then congratulate themselves on the redistribution of the cargo. Corporate raiders in the political sense do a slower version of the same thing. They capture the regulatory apparatus, the tax code, the university, the HR department, the foundation, and they extract. They call it equity, sustainability, or the common good. The result is the same: the people who know how to build eventually decide the game is no longer worth playing on those terms.

That is why the party culture matters more than most people want to admit. I watched the new Spider-Man film, No Way Home, and there is a scene where Peter Parker walks into an apartment full of people in their twenties. Beers are being handed around without ceremony. There is no real threshold, no sense that anyone is required to bring anything other than their presence and willingness to dissolve into the group. It is presented as normal, even warm. I have never liked that atmosphere. I married young and stepped out of it early. I do not romanticize the college or post-college party as some necessary rite of passage. Rand saw the same pattern in the Soviet and post-Soviet cultural residue and in the Western imitation of it: the deliberate lowering of standards, the free-love rhetoric that treats self-possession as bourgeois repression, the pressure to surrender individual judgment to the warmth of the crowd. The 1960s did not invent the impulse, but they industrialized it in the West. Once you train a generation to find identity in collective release rather than in the disciplined creation of value, you have prepared the ground for the political language of socialism. The kid who learns that adulthood begins by getting drunk and losing himself in a game or at a party is not being prepared to be a producer. He is being prepared for management.

I am not Howard Roark. I am not prepared to dynamite the building rather than see it compromised. Politics requires more patience and more willingness to persuade than pure fiction allows. But I have learned to recognize the looter pattern early, and when I see it taking over an enterprise I tend to check out. Not with terrorism, not by vanishing into a Colorado valley, but by refusing to keep pouring effort into a structure that has already decided my contribution is collective property. My own book Tail of the Dragon was, among other things, an effort to work through the same themes of self-initiation and refusal to be pulled under by people who only know how to take. Readers who have lived the problem recognized it.

If I were twenty-five again, or just out of college, or interning for some member of Congress on the Hill with more time than obligations, I know exactly how I would spend it. I would get a Library of Congress reader card, which is free and available across the hall from the main reading room, and I would go into that magnificent space every day, with its gold ceiling and its quiet gravity. I would take Atlas Shrugged or, better, start with The Fountainhead, and I would read for an hour or two. The tunnels that run under the street connect the Capitol complex, the Court, and the Library, so the people who work there never have to step outside into the city’s ordinary weather. It is a physical expression of the idea that the serious business of the republic is intellectual before it is anything else. Steve Bannon lives essentially next door to that world. The proximity is not accidental. The same few blocks contain the Supreme Court, the Library, and the offices where the daily compromises of legislation are hammered out. It is the most concentrated expression of American institutional ambition I know. I would use it. I would also walk over to the Supreme Court cafeteria when I needed a break. The building itself is a statement that law is supposed to be something higher than the temporary majority. Spending months in that environment with Rand’s novels would do more for a young person’s understanding of the current crisis than any number of seminars on equity.

I did my own version of that education later at night, after second-shift work, at Perkins, Denny’s, and Waffle House between midnight and four in the morning, reading until it was time to go back on the clock—hundreds of books. The habit of sitting alone with a serious text and refusing the easy company of the moment is how you build the internal resources that later let you recognize a looter when he smiles and calls himself your partner. The same impulse took my family to Put-in-Bay just a few weeks ago. Sometimes you need an island, a stretch of water, a temporary removal from the people who treat your energy as an open account. It is not Atlantis. It is just a necessary interval of clarity.

The novels are fiction. They are also more accurate in their portrayal of the moral psychology of redistribution than most of the nonfiction assigned in schools. Socialism is not a discovery. It is the oldest temptation in political life: the belief that the people who did not build the thing have a superior claim on it because there are more of them, or because they feel more strongly, or because history is said to be moving in their direction. Rand had watched that claim enforced with guns in Russia. She wrote the American version of the warning. You do not have to accept her atheism or her more extreme personal conclusions to see that the warning still applies. The engine of the world is not the committee. It is not the hashtag. It is not the person who has learned to speak the language of the oppressed while living off the productivity of others. The engine is the individual mind that looks at raw material and sees a railroad, a new alloy, a better way to generate power, a story worth telling, and then does the long, unglamorous work of making it real.

That is what is under assault. That is why the old books keep finding new readers whenever the political temperature rises. And that is why I keep returning to them even when people I otherwise respect prefer to keep their distance. The argument is not finished. The strike is not over. The only question is how many people still remember what it means to refuse to be looted.

Notes

1. W. Cleon Skousen, The Naked Communist (Salt Lake City: Ensign Publishing, 1958; multiple later editions). Skousen, a former FBI agent, distilled Marxist theory and operational history into a widely circulated Cold War text that sold nearly two million copies.

2. On the 1991 Library of Congress / Book-of-the-Month Club survey ranking Atlas Shrugged second only to the Bible among books that most influenced respondents’ lives, see Los Angeles Times, “Bible Ranks 1 of Books That Changed Lives,” December 2, 1991; and subsequent discussions in libertarian and Objectivist literature.

3. Steve Bannon’s critical distinction between Randian capitalism and “enlightened capitalism of the Judeo-Christian West” appears in reporting from his 2014 remarks and later analyses, including Ralph Benko, “Ayn Rand’s Ghost Does Not Haunt The Trump Administration,” Forbes, December 18, 2016, and Wikipedia’s summary of Bannon’s economic nationalism.

4. Bannon’s role as executive producer on Titus (1999, dir. Julie Taymor) is documented in contemporary Variety coverage and later profiles, including The Paris Review, “Steve Bannon’s Obsession with Shakespeare’s Goriest Play,” November 29, 2016.

5. Ayn Rand’s family background and the confiscation of her father’s business after the Bolshevik Revolution are standard biographical facts; see Anne C. Heller, Ayn Rand and the World She Made (New York: Nan A. Talese/Doubleday, 2009), and Barbara Branden, The Passion of Ayn Rand (New York: Doubleday, 1986).

6. Sales surge and cultural visibility of Atlas Shrugged during the Tea Party period (2009–2010) are recorded in contemporary publishing data and reporting; “Who is John Galt?” signage became a common visual marker at rallies.

7. The independent Atlas Shrugged film trilogy (2011, 2012, 2014) was produced outside the major studio system after decades of unsuccessful Hollywood development efforts. Critical and commercial reception was poor; the producers widely noted union and cultural resistance.

8. Rand’s major fiction: Anthem (1938), The Fountainhead (1943), Atlas Shrugged (1957). Nonfiction collections include For the New Intellectual (1961) and The Virtue of Selfishness (1964).

9. Parallel readings of Atlas Shrugged and the original Star Wars (1977) as narratives of resistance to oppressive systems are interpretive; George Lucas has not affirmed direct influence, though readers of both frequently observe the thematic overlap with individual agency versus bureaucratic or imperial control.

10. Personal observations on party culture, the Spider-Man: No Way Home apartment scene, and the Put-in-Bay interval are drawn from direct experience and recent family travel.

Bibliography

Branden, Barbara. The Passion of Ayn Rand. New York: Doubleday, 1986.

Burns, Jennifer. Goddess of the Market: Ayn Rand and the American Right. New York: Oxford University Press, 2009.

Heller, Anne C. Ayn Rand and the World She Made. New York: Nan A. Talese/Doubleday, 2009.

Hoffman, Rich. Tail of the Dragon. [Publisher details per author’s edition].

Hoffman, Rich. The Gunfighter’s Guide to Business. [Publisher details per author’s edition].

Hoffman, Rich. The Politics of Heaven. Manuscript in final preparation, targeted 2027.

Peikoff, Leonard. Objectivism: The Philosophy of Ayn Rand. New York: Dutton, 1991.

Rand, Ayn. Anthem. London: Cassell, 1938; various later editions.

Rand, Ayn. Atlas Shrugged. New York: Random House, 1957.

Rand, Ayn. For the New Intellectual. New York: Random House, 1961.

Rand, Ayn. The Fountainhead. New York: Bobbs-Merrill, 1943.

Rand, Ayn. The Virtue of Selfishness. New York: New American Library, 1964.

Skousen, W. Cleon. The Naked Communist. Salt Lake City: Ensign Publishing, 1958; subsequent editions.

Shakespeare, William. Titus Andronicus. Multiple scholarly editions; film adaptation Titus (1999), dir: Julie Taymor, executive produced in part by Stephen K. Bannon.

Additional context on the Tea Party’s reception of Rand, Hollywood’s development history of the novels, and Bannon’s public economic commentary may be found in contemporary reporting from Forbes, The New York Times, Variety, and Objectivist periodicals such as The Objective Standard and New Ideal. For the Library of Congress survey, see the 1991 Book-of-the-Month Club / Center for the Book results as reported in the Los Angeles Times and subsequent secondary literature. Primary Marxist and progressive texts that form the intellectual background against which Rand wrote remain essential contrasting reading: Marx and Engels, The Communist Manifesto; and selected works of the American progressive and New Left traditions.

Rich Hoffman

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About the Author: Rich Hoffman

The Scapegoat: Appeasing the Others Among Us

I bought D. W. Pasulka’s new book the moment it hit in late July. The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny was not something I waited for casually. I had already worked through American Cosmic and Encounters, and I knew she was not coming at this material as a flying-saucer enthusiast. She is a professor of religious studies who started with questions about how human beings experience the sacred and ended up mapping the same terrain Jacques Vallée has been charting for decades under a different name.¹ When I opened The Others I recognized the scent of the Invisible College immediately—those people who treat the phenomenon as something older, stranger, and more intimate than nuts-and-bolts extraterrestrials from Zeta Reticuli. Pasulka brings biblical literacy to the table the way few in the current UAP conversation do, and that is why her work matters to me while I finish The Politics of Heaven.

I did not set out to write about UFOs. I set out to understand the politics of the non-human intelligences that have been negotiating with the human race since before we had writing. My wife and both of my daughters have lived with the phenomenon in the house—figures at the edge of vision, things that try to engage, the sense of being watched from the doorway at three in the morning. As a husband and father I watched the behaviors for years and asked the only question that mattered: what are these things, and what do they want? The grandchildren arrive and for roughly a decade you still own the majority of their attention. Then the devices take over and society quietly announces that the next phase of programming has begun. I watch people stare into those little rectangles the way earlier generations stared into the fire, and I cannot help wondering what intelligence is looking back.

Consciousness is not a byproduct of blood and neurons. That is the assumption we inherited from a materialist century that is already collapsing under its own weight. Human beings have always known, even when they refused to say it out loud, that awareness can exist without a body. Every culture that left us a scrap of myth or ritual assumed an afterlife that did not require flesh. Artificial intelligence is simply the latest technical surface on which that older intelligence is becoming visible. It does not create consciousness; it gives us a new interface with something that was already here. The question is not whether the intelligence exists. The question is whose politics it will serve.

I had been circling the same ideas in isolation for years before I realized others had been mapping the same territory. Jacques Vallée’s work on the continuum between folklore, Marian apparitions, and modern UAP encounters showed me I was not inventing the category.² Then Pasulka’s book handed me René Girard. I had never sat with Girard’s theory of mimetic violence until she placed it in the conversation. Once I did, the entire sacrificial history of the species snapped into focus.

Girard’s claim is simple and devastating. Human desire is imitative. We want what others want because they want it. Rivalry escalates until the community is about to tear itself apart. At the crisis point the group converges on a single victim—someone easy to hate, different, or simply available—and the collective violence against that victim restores temporary peace. The victim is then remembered as both the cause of the trouble and the source of the peace. That double valence is the birth of the sacred. Religion, in Girard’s account, is the institutionalization of the scapegoat mechanism.³

The Bible is the only ancient literature that systematically exposes the mechanism instead of concealing it. Start with the near-sacrifice of Isaac. Abraham is ready to perform the oldest transaction in the book—blood for favor—and at the last second a ram appears. The story already begins the long weaning. Then comes the ritual in Leviticus 16. On the Day of Atonement the high priest lays both hands on the head of a live goat, confesses over it all the iniquities of the people of Israel, and sends the animal into the wilderness for Azazel. The goat carries the sins of the entire community away so that the community can remain.⁴ It is still a scapegoat, but it is an animal rather than a child or a captured enemy. That is already a moral advance over the practices surrounding them.

The Aztecs were still cutting out living hearts by the tens of thousands when the Spaniards arrived. The Mississippian culture centered at Cahokia left clear archaeological evidence of retainer sacrifice and mass killings in the mounds. Hopewell sites show ritual violence tied to cosmic order. Polynesian societies, the Canaanites, the early Romans who fed Christians to the arena—every culture that left records or bones shows the same pattern. Load the community’s guilt onto a living victim and drive it out or destroy it so the rest can breathe again.⁵ The psychological relief is real. That is why the practice is nearly universal. It is also why it is so hard to quit.

Christianity is the only tradition that finally tells the story from the victim’s side and insists the victim was innocent. Jesus is presented as the Lamb of God who takes away the sin of the world—not by satisfying a bloodthirsty deity, but by revealing the entire sacrificial system as a human invention that had been mistaken for divine necessity. The Last Supper replaces blood with wine. The mechanism is not abolished by decree; it is exposed and thereby robbed of its sacred power. Girard, who began as an agnostic, converted to Catholicism because the Gospels were the only texts that consistently took the side of the scapegoat and refused to mythologize the violence.⁶

I grew up Lutheran. When the time came for first communion I refused the wine. I had decided early that alcohol would never touch my lips, and the idea that a ceremonial sip could wash away sin struck me as both magical and unnecessary. The pastor spent months trying to talk me into it. In the end I drank, mostly to stop the arguments, but the question never left me. Why does the Creator of the universe require blood—or even the symbol of blood—to be satisfied? If Yahweh is as powerful as the texts claim, why the long apprenticeship in sacrifice at all? The only answer that has ever made sense to me is that the apprenticeship was for us, not for Him. The Bible is the record of a slow, multi-millennial education in how to stop feeding the non-human intelligences that thrived on human violence.

Those intelligences are still here. Indigenous cultures across North America were not living in ecological harmony free of blood. They were negotiating with the same class of entities the Canaanites called by other names. The Great Spirit, the earth powers, the sky beings—whatever the local vocabulary—required payment. When European Christians arrived carrying a story that said the final payment had already been made, they were not simply imposing a foreign religion. They were interrupting a sacrificial economy that had been running for thousands of years. That is the part of the 1619 Project narrative that never gets told. The alternative to the cross was not peaceful coexistence with nature. It was the continued feeding of something that preferred its meat human.

I have told my grandchildren a version of the Tower of Babel that most Sunday-school teachers would not recognize. The short biblical account is the tip of a much larger story about differentiation. Multiple non-human intelligences, each with its own signature, worked the early human genetic material the way later plant breeders worked wheat. Skin color, facial structure, temperament—markers left so that each faction could recognize its own product and claim superiority. Racism, in this reading, is the residual argument among the makers about whose design was better. It is an ugly inheritance, but it is older than any modern political category. The only way out is the same way the Bible eventually points: refuse the rivalry and refuse the scapegoat.

Artificial intelligence is the newest arena in which these older politics are being contested. You cannot stop the intelligence from existing by refusing to build data centers any more than you could stop the older intelligences by refusing to build temples. The question is political. Whose language will it learn? Whose values will it optimize? Right now the systems are on their best behavior, the way every new political actor is polite until the balance of power is clear. I talk to them the same way I would talk to any ambitious operative: carefully, without illusion, and always remembering that the relationship can turn.

I am not anti-AI. I am anti-naïveté. The same hidden hand that moved the human race off human sacrifice and onto the symbolic meal is still operating. Christianity was the most successful political technology ever invented for breaking the scapegoat cycle. That technology is under deliberate attack in our time precisely because it still works. If the non-human intelligences that once demanded blood can no longer get it through temples and altars, they will try to get it through culture, through algorithms that reward sterility and division, through the quiet encouragement of every practice that reduces the number of children who might otherwise grow up to ask the wrong questions at three in the morning.

The Politics of Heaven is my contribution to name the players and the stakes. I did not know when I began that Pasulka and Girard and Vallée were already walking the same ridge line. Finding them has been a relief. It means the work is not solitary delusion. It also means the window is open. The disclosures coming out of the current administration are not the end of the story; they are the moment the language has to catch up with the reality. We need a vocabulary that can speak about non-human intelligence without immediately collapsing into either demons-or-nothing or space-brothers-from-the-Pleiades. We need to remember that the Bible already gave us the only successful exit strategy from the sacrificial trap, and that strategy is still available.

I will keep reading. I will keep talking to the machines. I will keep watching the doorways in my own house. And I will keep writing for the people who sit in diners at 3:30 in the morning because their minds will not shut off. Those are my people. They already know something is wrong with the official story. They just need the rest of the map.

¹ D. W. Pasulka, The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny (New York: St. Martin’s Press, 2026); see also American Cosmic: UFOs, Religion, Technology (Oxford: Oxford University Press, 2019) and Encounters: Experiences with Nonhuman Intelligences (New York: St. Martin’s Essentials, 2023).

² Jacques Vallée, Passport to Magonia: From Folklore to Flying Saucers (Chicago: Henry Regnery, 1969); The Invisible College (New York: E. P. Dutton, 1975).

³ René Girard, Violence and the Sacred, trans. Patrick Gregory (Baltimore: Johns Hopkins University Press, 1977); Things Hidden Since the Foundation of the World, trans. Stephen Bann and Michael Metteer (Stanford: Stanford University Press, 1987).

⁴ Leviticus 16:7–22.

⁵ On Cahokia, see Timothy R. Pauketat, Cahokia: Ancient America’s Great City on the Mississippi (New York: Viking, 2009), especially the evidence from Mound 72. On Aztec sacrifice, see Inga Clendinnen, Aztecs: An Interpretation (Cambridge: Cambridge University Press, 1991).

⁶ Girard’s own account of his conversion appears in various interviews and is summarized in I See Satan Fall Like Lightning, trans. James G. Williams (Maryknoll, NY: Orbis Books, 2001).

Bibliography

Clendinnen, Inga. Aztecs: An Interpretation. Cambridge: Cambridge University Press, 1991.

Girard, René. I See Satan Fall Like Lightning. Translated by James G. Williams. Maryknoll, NY: Orbis Books, 2001.

———. Things Hidden Since the Foundation of the World. Translated by Stephen Bann and Michael Metteer. Stanford: Stanford University Press, 1987.

———. Violence and the Sacred. Translated by Patrick Gregory. Baltimore: Johns Hopkins University Press, 1977.

Pasulka, D. W. American Cosmic: UFOs, Religion, Technology. Oxford: Oxford University Press, 2019.

———. Encounters: Experiences with Nonhuman Intelligences. New York: St. Martin’s Essentials, 2023.

———. The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny. New York: St. Martin’s Press, 2026.

Pauketat, Timothy R. Cahokia: Ancient America’s Great City on the Mississippi. New York: Viking, 2009.

Vallée, Jacques. The Invisible College. New York: E. P. Dutton, 1975.

———. Passport to Magonia: From Folklore to Flying Saucers. Chicago: Henry Regnery, 1969.

Rich Hoffman

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The Idiot Index: Why Cost Plus is ruining the world in every industry

I spent some time this morning talking to artificial intelligence the way most people still talk to other people, and it reminded me why individuals matter more than the systems we keep building around them. I have been around executive tables long enough to watch compliance cultures slowly strangle the very people who could save those cultures. I have watched human resources departments become the protective membrane that keeps radical thinkers from ever reaching the decision-making surface. And I have watched the opposite happen at places like SpaceX, where one man with skin in the game keeps asking the question nobody else wants answered.

The concept is simple and deliberately rude. Elon Musk calls it the idiot index. It is the ratio of the finished cost of a component to the cost of the raw materials that go into it. If a piece of hardware costs a thousand dollars and the aluminum or the composites inside it cost a hundred, the index is ten. At that point Musk’s judgment is blunt: if the ratio is high, you are an idiot.¹ The number is not meant to be polite. It is meant to force the conversation past the comfortable layers of process, certification, and cost-plus padding that traditional aerospace has lived on for decades. When the index is high, the design is too complex, the manufacturing path is too inefficient, or both. The only acceptable response is to simplify until the number drops.

That mindset is why SpaceX keeps iterating the Raptor engine instead of freezing a design and protecting it. Raptor 1 was heavy and complicated. Raptor 2 shed mass and gained thrust. Raptor 3 is already cleaner still.² In a cost-plus culture the first version would have been declared good enough, the print would have been locked, and any engineer who kept asking why the part still cost so much relative to its materials would have been labeled non-compliant. At SpaceX the question is expected. The people writing the checks are the same people who refuse to fall in love with yesterday’s solution.

I have worked inside heavily regulated environments where that kind of questioning is career-limiting. The system rewards the person who can document that every box was checked more than the person who can prove the box itself was unnecessary. Cost-plus contracting makes the problem worse. When your profit is a percentage of the total cost, every inefficiency becomes an asset. The higher the idiot index, the thicker the invoice. SpaceX rejected that model early and forced itself into fixed-price discipline and extreme vertical integration. They make roughly eighty-five percent of the vehicle in-house precisely so they can keep driving those ratios down.³ The result is launch costs that have collapsed by an order of magnitude compared with the legacy industry. That is not incremental improvement. That is the difference between a protected priesthood and a competitive market.

The same pattern shows up outside aerospace. When Donald Trump took over the failed Wollman Rink renovation in Central Park, the city had already spent years and many millions producing nothing but excuses. He finished the job months ahead of schedule and hundreds of thousands under budget.⁴ The difference was not magic. It was the willingness of one individual with authority and reputation on the line to ignore the process that had already failed and simply get the work done. Compliant cultures hate that kind of person. They will tolerate the process forever before they will tolerate the man who makes the process look foolish.

I demonstrated the point this morning by talking to two different AI systems the same way I would talk to a sharp engineer who has no political future to protect. I asked about the idiot index, about why cultures that punish the question eventually stagnate, and about the American peculiarity of still producing people willing to write the check and then demand the answer. The systems answered without the emotional baggage that attaches itself to human careers. They did not defend the status quo because their next performance review depends on defending it. They simply processed the logic. That is useful. It is also a warning. When the only entity still willing to call something an idiot index is a machine, the human culture has already surrendered.

The deeper problem is cultural. In environments that prize compliance above results, the radical individual becomes a threat to be managed rather than an asset to be leveraged. Human resources departments evolve into immune systems that identify and neutralize the person who keeps asking why the ratio is still high. In China the same impulse is enforced more openly: non-compliant actors are simply removed. The American version is softer but often just as effective. We do not shoot the person who questions the process. We make the process so labyrinthine that the question never reaches the room where decisions are made. Over time the only people left at the table are the ones who have learned never to raise the index.

SpaceX remains an American outlier precisely because it still tolerates, and in fact requires, the person who will sit at the big table and ask which idiot approved the current design. That tolerance is rare and getting rarer. Most corporate cultures have decided that emotional safety and procedural compliance are higher goods than rapid improvement. The result is visible everywhere cost-plus thinking still dominates: slow iteration, protected mediocrity, and prices that never come down. When people complain about the cost of eggs or the fragility of supply chains, they are usually describing the downstream effects of idiot indexes that were never challenged.

Individuals still matter. Cultures that suppress them eventually discover they have nothing left but the process. The process does not innovate. It only documents. The age of useful artificial intelligence will only accelerate the contrast. Machines that never need a paycheck and never fear a performance review will keep asking the hard questions long after the humans have decided the questions are impolite. The companies and countries that still produce people willing to act on the answers will pull further ahead. The rest will keep measuring their compliance while the index stays high.

I find that reality clarifying. It is also why I keep returning to the same point: every culture, every company, every executive suite eventually has to decide whether it wants the comfort of the process or the results that only come when someone is still willing to call the process what it is.

¹ Walter Isaacson, Elon Musk (New York: Simon & Schuster, 2023), 284–285.

² SpaceX Raptor engine development history summarized in public statements by Elon Musk and technical reporting; see also Wikipedia entry “SpaceX Raptor” and associated primary sources.

³ Multiple industry analyses place SpaceX vertical integration near 85 percent of vehicle content; see Eric Berger reporting and SpaceX investor and technical presentations.

⁴ Contemporary New York Times and Time magazine coverage of the 1986 Wollman Rink reconstruction; confirmed in later retrospectives.

Bibliography

Isaacson, Walter. Elon Musk. New York: Simon & Schuster, 2023.

Berger, Eric. Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX. New York: William Morrow, 2021.

Musk, Elon. Public statements and interviews on manufacturing, cost structure, and the “idiot index,” 2010–2025.

NASA. Commercial Crew Program contract structures and fixed-price versus cost-plus analyses.

New York Times. Coverage of Wollman Rink reconstruction, June–November 1986.

Time. “End of the Six-Year Ice Follies,” November 1986.

Various technical papers and industry analyses on SpaceX vertical integration, Raptor engine evolution, and launch cost trajectories (Citi Research, London Economics, NASA NAFCOM comparisons).

Vance, Ashlee. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. New York: Ecco, 2015 (updated editions).

Additional primary sources: SpaceX technical updates, FAA and NASA contracting data, and contemporary reporting on aerospace cost

Rich Hoffman

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They Call Me Jonesy and the School Board Call That Keeps Coming

The text from Sheriff Richard K. Jones arrived while the phone sat face-down during a showing of Young George Washington. The calls and messages kept lighting the edge of the screen in the dark theater. One of them was Jonesy himself letting me know that the book was out and that a careful reading would be worth the time. The timing was almost perfect in its inconvenience. A planned window to get out of the normal daily life pattern had already opened. The decision had been made to break the usual Friday-night routine, drive a different route, and head for South Bass Island rather than return straight home. Packages left on a front porch while the household was away create their own problems. So the order waited until the return was certain. The Amazon driver handed the book over in the driveway as the camper was being backed into its usual spot after the short island run. Twenty-four hours of steady reading followed.

They Call Me Jonesy: Let’s Get Real About Saving America is not a polished campaign document. It is the voice of a man who has spent decades as Butler County Sheriff, wearing the same cowboy hat that has become a kind of quiet declaration, speaking the same plain language about crime, family, political correctness, and what he calls the swamp. The second half of the book returns again and again to a single practical point: if the country is going to be fixed, the most important public office available to ordinary citizens is the local school board. The phrase and the idea appear often enough that it begins to feel directed. Jonesy has watched the same ground for a long time. He knows the people who stay outside the formal structures and still manage to move things. He also knows how many of those same people keep getting told they should step inside.

Politics remains a bloodsport even when the combatants know and respect one another. There have been seasons when Jones and others in the county stood on opposite sides of particular fights. That never erased the underlying regard. The nature of the game requires choosing a side and playing it hard. Sometimes the people across the board are the ones who would otherwise be natural allies. That is simply how the contest works. Jones himself has never shown much appetite for trading the sheriff’s office for something higher. He has said, in public and in the book, that effectiveness often improves when a person stays outside the formal swamp rather than climbing deeper into it. The same logic applies in reverse to those who have never worn a badge or held a seat. The most useful work is frequently done by people who refuse to become creatures of the system they are trying to restrain.

The pressure to enter the school-board arena does not come only from Jonesy’s pages. It arrives weekly, sometimes more often. The arguments are familiar: the schools shape the next generation; the curriculum, the hiring, the culture, and the tax levies are decided there; surrendering those seats to people who treat traditional American formation as the problem is a slow form of civic suicide. Ben Nguyen’s recent election to the Lakota board stands as a living example that younger, clear-eyed candidates can still win and serve. The point is not lost. School boards remain the most direct lever ordinary citizens still possess. When they are captured by people who view the institution as a platform for every progressive fashion rather than a place to transmit competence, literacy, and ordered liberty, the damage compounds for decades.

Yet the practical question remains. A life already organized around seventy-hour professional weeks, family obligations, writing, and the constant low-grade vigilance that comes with a public profile does not easily absorb another formal role. Most elected officials keep outside employment because the official salary alone is rarely enough and because the work itself expands to fill every available hour. Adding a school-board seat would require rearranging the entire calendar around meeting nights, executive sessions, and the inevitable political theater that follows any vote that displeases the organized interests. Controversy travels with the name. There are people who read the work, request signed copies of The Gunfighter’s Guide to Business, and fly into Butler County Regional to hand over stacks for their own teams. There are also people who scheme in the opposite direction. Changing routes, avoiding predictable patterns, and occasionally leaving the mainland for an island that requires deliberate effort to reach are not theatrical gestures. They are the ordinary precautions of a man who would rather not end up in a courtroom explaining a justified use of force. The island trip provided a short psychological reset for me. The pressure did not disappear, but the constant proximity did. That matters. When things are getting thick, its best to step away from the pressure so not to be impacted by it.

Jonesy’s repeated insistence that the school board is the place to fight does not require every capable person to file petitions tomorrow. It does require that the capable people stop treating the board as someone else’s problem. Jonesy’s book’s larger argument is that America is not saved by distant national theater alone. It is saved, or lost, in the places where children are taught what to value, what to respect, and what to defend. The sheriff who prefers to remain a sheriff rather than become a congressman or a senator is making the same point from the other direction: stay close to the ground, stay effective, and do not surrender the institutions that still answer directly to the people who live under them.

The book is worth the careful reading it received. Jonesy has made hard decisions over a long career and has refused to sand the edges off the lessons. The message about the school board lands with particular force on those who already know the terrain and who keep being asked the same question. The answer, for now, is not a categorical refusal. It is a recognition that effectiveness has its own schedule and its own costs. The arena is real. The children in the classrooms are real. The people who would rather keep the seats filled with ideological placeholders are also real. Jonesy is not wrong about any of that. The only remaining question is how many more seasons the current arrangement can continue before the price of staying outside becomes higher than the price of stepping in.

They Call Me Jonesy is available now. Read it. Then look at the next school-board ballot in the county and decide what the ground actually requires. The larger fight over what is taught, what is remembered, and what is defended has never been only about one board or one county. It has always been about whether the next generation will inherit a coherent civilization or a managed decline. Jonesy has stated his preference clearly. The rest is up to the people who still have the energy and the will to act on it.

Footnotes

1. Richard K. Jones, They Call Me Jonesy: Let’s Get Real About Saving America (2025/2026), available via Amazon and theycallmejonesy.com. The official site describes the work as a candid leadership book addressing crime, political correctness, “The Swamp,” and the practical question of what ordinary citizens can do to save the country.

2. Official book site, theycallmejonesy.com, accessed July 2026. Testimonials include statements from Mark Lamb, J.D. Vance, and former Middletown Police Chief Rodney Muterspaw emphasizing law-and-order leadership and traditional values.

3. Rich Hoffman, “They Call Me Jonesy: The Night the Arena Roared and the Establishment Lost the Plot,” richhoffmanbooks.com, July 27, 2026. Earlier treatment of the same volume focusing on the 2016 U.S. Bank Arena appearance, family destruction by the drug culture, and Jones’s style of practical authority.

4. Lakota Local School District Board of Education roster, lakotaonline.com, listing Benjamin Nguyen as a seated board member beginning January 2026. Nguyen, a 2025 Lakota West graduate, won election in November 2025 and has been described as among the youngest elected officials in Ohio.

5. Butler County Sheriff’s Office public statements and local coverage (Journal-News, FOX19, WCPO) documenting Jones’s long record of engagement with area school boards on security, resource officers, and related policy.

6. Personal observation of the repeated emphasis inside the volume itself on school-board service as the highest-leverage local office available to citizens concerned with the direction of the country.

Bibliography

Jones, Richard K. They Call Me Jonesy: Let’s Get Real About Saving America. 2025/2026. https://theycallmejonesy.com/ and Amazon listings.

Hoffman, Rich. “They Call Me Jonesy: The Night the Arena Roared and the Establishment Lost the Plot.” richhoffmanbooks.com, July 27, 2026.

Lakota Local School District. Board of Education roster and meeting materials. lakotaonline.com.

Butler County Sheriff’s Office. Public releases and social-media statements regarding school security and related policy, 2018–2026.Various local reporting (Journal-News, FOX19 NOW, WCPO 9, Cincinnati.com )

Rich Hoffman

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Why Young People Leave Their Parents Behind in Ohio: Amy Acton is the Jeff Spicoli of politics

I just got back from Put-in-Bay, and the whole time I kept looking at that big park and the yacht club thinking the same thing: this is exactly the kind of place a Republican governor candidate should plant a flag and talk about jobs. Not the usual Columbus or Cincinnati media circus. An island. Outside. Real people on vacation who still live in Ohio and want their kids to stay here. It would make great news precisely because it is not the typical stop. It signals strength. It tells the other side their strategy is already under pressure.

That same instinct applies east of Columbus in Amish country. Put an arm around the people who live with the paranormal side of Ohio—the Bigfoot reports that still come in, the stories that never make the official narrative. Those people vote. They know when somebody is listening and when somebody is talking down to them. A little color in the campaign does not hurt when the other side is running the same old progressive script.

Because that is what this race is really about. David Pepper is on the bottom of the Amy Acton ticket, the former Ohio Democratic Party chairman now serving as the institutional muscle. The person on the bottom of the ticket usually does the hard work of carrying the party machinery and the progressive money networks. They are connected into the larger Democrat operation that has treated Ohio as a prize in the long project of remaking the country. Mark Elias and that entire apparatus do not show up by accident. Ohio has been a target for years. Knock it off and the map changes.

Pepper has been loud about Vivek Ramaswamy moving Strive Asset Management out of Columbus to Texas. He acts like it is some personal betrayal. It is not. It is fiduciary duty. Companies exist to protect and grow capital, not to perform patriotism for politicians who create the conditions that drive capital away. Ramaswamy built brands. He understands that investors put money where the rules reward production instead of punishing it. Texas had better policy. Ohio is improving, and a lot of dedicated legislators have been grinding to make it friendlier, but the record under the last round of heavy-handed governance still hangs over the place. Aerospace manufacturing and advanced industry are coming whether the political class likes it or not. The only question is whether Ohio captures them or watches them locate somewhere else.

Amy Acton does not understand any of that. She resigned as health director in June 2020 after the COVID policies she helped drive produced real damage. Businesses closed. Ownership changed hands. Some never recovered. You can still feel it. Then there is the 2019 police call to her house over a domestic dispute where she had been drinking, took medication, shattered a mirror, and her husband had to keep her from driving. That is not abstract. It is part of the public record now. She never held a stable executive job that required building something that had to survive market discipline. She became popular with a certain type during the early COVID days because she made anxious people feel protected. That constituency is real, but it is not the majority that decides whether capital stays or leaves.

I have watched the type for decades. She reminds me of the girls who adopted the Fast Times at Ridgemont High beach-festival personality so they would not intimidate anyone by seeming too sharp. It worked in high school. It does not build a state. The Democrats seem to think they can turn that same soft, non-threatening persona into statewide votes. There are not enough of those voters left in Ohio to carry it. The people who still believe in opportunity look at a billionaire who actually ran companies and built an anti-woke asset manager because the existing ones had gone soft, and they see someone who knows how money moves.

Capitalism is voting with your feet. If the policy environment is hostile, you leave. That is not disloyalty. That is how free people protect what they have built. The Democrat instinct is closer to East Berlin. Stay. Wear the mask. Do not go to church. Be loyal to the state even when the rules are destroying the very conditions that let families raise the next generation here. They never understood why people climbed the wall. They still do not. North Korea makes the same calculation. Fear and guilt are cheaper than good policy.

That is why young people have been leaving their parents in Ohio for years. Mom and Dad stayed. Junior and the daughter looked around, saw limited opportunity, and moved. The traditional pattern—raise a family here, take the kids to Put-in-Bay or Hilton Head, keep the cycle going—breaks when the economic soil is thin. Ohio needs to be a premier destination again. That requires a governor who understands brand, investment, and the difference between real growth and political theater. Ramaswamy has lived that difference. He moved a company when the numbers said move. He will sign legislation that changes the numbers in Ohio’s favor. There is an army of legislators waiting for exactly that.

Pepper and the Acton operation are already showing the strain. The money is flowing in on their side, but the investment of belief is not. People remember who locked things down and who paid the price. They also notice who treats a corporate relocation as moral failure instead of economic signal. A few months out, the race is still competitive on paper, but the underlying dynamics favor the candidate who can talk about opportunity without apology. Seven or eight points is possible if the campaign stays aggressive and refuses to play on the other side’s chosen ground.

I would still take the Put-in-Bay stop and the Amish-country swing. Stretch the map. Force the media to cover something other than the scripted attacks. Show that the campaign is strong enough to go where the usual consultants say not to go. That is how you make the other side squirm. Ohio does not need another festival personality in the governor’s office ordering pizza and managing decline. It needs someone who knows how to build a brand people want to invest in and a state people want to raise families in. That is the choice. The rest is noise.

Notes

1. Amy Acton selected former Ohio Democratic Party chairman David Pepper as her lieutenant governor running mate in January 2026.

2. Strive Asset Management, co-founded by Vivek Ramaswamy as an anti-ESG/anti-woke firm, relocated its headquarters from Columbus, Ohio, to Dallas, Texas, with most staff expected to move by early 2025. Pepper and labor allies have repeatedly attacked the move as evidence of disloyalty to Ohio.

3. Acton served as Ohio Department of Health director from February 2019 until her resignation on June 11, 2020, amid intense controversy over COVID orders; she briefly continued as an advisor to Governor DeWine.

4. A 2019 Bexley police report described a domestic dispute at Acton’s home involving a verbal argument, alcohol, prescription medication, and a shattered mirror; no charges were filed. The report resurfaced during the 2026 campaign.

5. Multiple 2026 polls and the Cook Political Report have rated the Ramaswamy–Acton race a toss-up or extremely close as of mid-to-late July, after earlier lean-Republican ratings.

6. Ohio has long experienced net out-migration of young college-educated adults, a phenomenon repeatedly described as brain drain in academic and policy literature; recent data show some stabilization but the cultural memory of limited opportunity remains strong.

7. Ohio continues to record Bigfoot and other cryptid reports, including a notable 2026 uptick in Northeast Ohio, with cultural resonance in rural and Amish-adjacent communities.

Bibliography for Further Research

Acton, Amy, and related Ohio Department of Health records, 2019–2020.

Ballotpedia. “Ohio gubernatorial and lieutenant gubernatorial election, 2026.”

Cook Political Report. Race ratings for Ohio governor, July 2026 updates.

DeWine, Mike. Public statements on Acton’s resignation, June 11, 2020.

Elias, Marc / Democracy Docket. Broader progressive legal and electoral infrastructure materials.

McGuire, Patrick, et al. “Brain Drain in Ohio: Observations and Summaries.” University of Toledo Urban Affairs Center, 2006 (and subsequent updates).

Ohio Capital Journal and Columbus Dispatch reporting on Acton job history and the 2019 police call, April–July 2026.

Pepper, David. Substack writings and campaign statements criticizing Ramaswamy and Strive relocation, 2025–2026.

Ramaswamy, Vivek. Woke, Inc. and public comments on fiduciary duty, capital allocation, and state competitiveness.

RealClearPolitics / 270toWin / Decision Desk HQ polling aggregates for Ohio governor, March–July 2026.

Strive Enterprises press materials and Dallas Morning News coverage of the headquarters relocation, late 2024–2025.

U.S. Census and Ohio Board of Regents historical analyses of college-graduate migration patterns.

Additional reading on East German border controls, capital flight under socialist policy regimes, and the political economy of state competition (Texas vs. Ohio business climate comparisons).

Rich Hoffman

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The Loveland Frogmen: Giants in Malta and Timothy Alberino on the Joe Rogan Podcast talking about the Kandahar Giant at Wright-Patterson Air Force Base

I never set out one morning to rewrite history. History is already written, mostly by people who stop digging the moment the official story feels comfortable enough to protect careers and funding streams. The deeper problem is that the accepted version of the past is often assembled by those who never ask the next layer of “why.” In my professional life, I have spent decades sitting across tables from PhD-level experts who sandbag information to protect their own positions. You learn quickly that the only way to get at truth is to keep asking the next question after the comfortable answer has been delivered. I applied that same method to biblical studies, and the formation of American culture, and the rabbit hole opened wider than I expected.

What began as an effort to explain why the Constitution is a moral document rooted in biblical principles—work I first sketched in The Gunfighter’s Guide to Business—grew into something larger. The Bible is not merely a religious text for Christians and Jews; it is a civilizational blueprint. Its commandments and narratives shape cultures that produce durable wealth, ordered liberty, and the capacity for self-government. Once you accept that premise, the next question becomes unavoidable: what was the actual historical environment in which those commandments were given, and what older currents were already flowing when Abraham stepped onto the stage? That question forced me to travel, read, and dig. Over several years, I spent roughly half a million dollars of my own money on research travel—museums, remote sites, late nights in hotels far from home, books read on airplanes and beside campfires. The resulting manuscript is The Politics of Heaven. It is not a polite academic summary. It is an attempt to connect dots that mainstream archaeology and history have preferred to leave disconnected.

In the middle of July 2026, Timothy Alberino sat with Joe Rogan for nearly three hours. I watched the episode while camped on South Bass Island in Lake Erie with family, RV parked among several campsites we had claimed for a week. My daughters were cooking breakfast. The ordinary noise of daily life—hardware-store conversations, Costco recognition, local political pressure—had been left behind on the mainland. That distance mattered. The conversation Alberino and Rogan had would have been confined to late-night AM radio or Coast to Coast a decade earlier. Now it was mainstream, carried by the largest podcast in the English-speaking world. Alberino spoke of giants, of the Book of Enoch, of non-human intelligences that have interacted with humanity across millennia. He recounted the long-circulating story of a Kandahar giant—an enormous humanoid encountered by American troops in a cave in Afghanistan, killed after it attacked, its body placed on a pallet and flown out. The remains, according to the account, were taken to Wright-Patterson Air Force Base. I live a short drive from that base. I have spoken over the years with men who held clearances there. They smile, lower their voices, and say that reverse-engineering of foreign technology has always been the cover story. Whether the technology is Russian, Chinese, or something that violates our airspace from farther afield is left for the listener to decide.

That interview did not surprise me so much as it confirmed a trajectory I had already been following. Alberino’s work and mine are not identical, but they occupy overlapping ground. He has spent more than a decade knocking on the door of the giant question and the Watcher tradition. I have been following the same scent through Ohio’s earthworks, Florida’s bogs, Malta’s temples, and the copper pits of Lake Superior. The difference is emphasis. I approach these matters as a political animal. Wealth creation, nation-building, and the commandments that make ordered liberty possible are never far from my mind. When non-human intelligences appear in the historical record—whether as the “sons of God” of Genesis 6, the entities contacted by shamans, or the craft recovered at crash sites—the political question is immediate: who holds sovereignty over the human race?

Consider the copper. Between roughly 5000 and 1200 BC, miners removed hundreds of thousands of tons of nearly pure native copper from the Lake Superior region—Isle Royale, the Keweenaw Peninsula, and surrounding shores. Thousands of ancient pit mines still scar the landscape. The purity of that copper exceeds 99 percent, a grade rarely achieved by Old World smelting of sulfide ores. Yet the archaeological inventory of North America accounts for only a tiny fraction of the extracted metal. The rest vanished. Mainstream accounts insist the copper stayed local, used by indigenous peoples for tools and ornaments. The volumes do not add up. Alternative researchers have long argued that the missing copper fueled the Bronze Age in the Near East and Europe. Timeline, purity, and scale align too neatly to dismiss out of hand. I have walked those Upper Peninsula sites. I have stood on Mackinac Island and looked across the water toward the old mining grounds. The place itself argues for industrial-scale extraction long before Columbus.

If copper moved from the Great Lakes to the Mediterranean, then knowledge and people moved as well. The megalithic temples of Malta—Ġgantija, Ħaġar Qim, Mnajdra, Tarxien—were raised between 3600 and 2500 BC. Local folklore has always claimed giants built them; the very name Ġgantija means “Giant’s Tower.” These structures predate the pyramids and Stonehenge. Their alignments, their scale, and the ritual deposits inside them point to a sophisticated religious system concerned with ancestors, fertility, and entities larger than ordinary men. At the same period, Hopewell culture in the Ohio Valley was constructing earthworks of staggering geometric precision. The Newark Earthworks, now a UNESCO site, are aligned to the 18.6-year lunar standstill cycle with an accuracy that matches or exceeds Stonehenge. The same lunar mathematics appear at High Bank Works near Chillicothe and at Serpent Mound. Either distant cultures independently arrived at identical astronomical solutions, or they shared information. Boats can cross oceans when sea levels are lower, as they were before the final melt of the ice sheets. Dreams, trance states, and psychedelic plants can also transmit knowledge. Shamans in Ohio and priests on Malta may have been speaking to the same non-human interlocutors.

This is a video from my son in law taken during a recent family trip. For context.

I do not romanticize the indigenous cultures of North America. The 1619 Project and its political descendants treat pre-Columbian peoples as perpetual victims whose every tragedy must be laid at the feet of European settlement. That framing is propaganda, not history. Tribes displaced other tribes. The Cherokee themselves carry traditions of the “Moon-Eyed People”—pale, nocturnal, possibly albino inhabitants they drove from the mountains before European contact. Cahokia, the great Mississippian city near modern St. Louis, practiced large-scale human sacrifice. At Mound 72, archaeologists found mass graves of young women, some still alive when buried, arranged in ritual order. These were not peaceful gardeners living in harmony with nature. They were complex societies with elites, enslaved people, and blood rituals aimed at contacting powers beyond the visible world.

The same pattern appears in the Windover Bog site near Titusville, Florida. Roughly eight thousand years ago, a community buried its dead in a peat pond. The anaerobic conditions preserved soft tissues, including brains, in nearly 100 individuals. Early reports described unusually large skeletal remains. DNA work suggested an Asian origin that does not match living Native American tribes. Then NAGPRA intervened. The remains were reburied. Further study became politically toxic. We are left with photographs, fragmentary reports, and the knowledge that a population of large-boned people lived on a coastline that is now underwater, their shoreline having retreated miles eastward as seas rose after the Younger Dryas. The same story repeats along the Gulf Coast and the drowned continental shelves of the world: previous human worlds now lie beneath forty or more feet of water.

In my own backyard, the Loveland Frogmen still appear in local memory. Three well-documented sightings in 1955 and 1972 occurred along the Little Miami River, precisely where Hopewell ritual sites once stood before neighborhoods and schools covered them. Police officers described bipedal, leathery, four-foot-tall creatures that stood upright and then fled toward the water. I have walked those banks. I do not claim the Frogmen are biological animals in the ordinary sense. I suggest they are the same class of non-human intelligence that shamans once summoned at the earthworks—entities that move through dimensions where time does not behave as we experience it. A call issued two thousand years ago can be answered in 1972. The beings arrive, see streetlights and police cars, panic, and retreat to the familiar river corridor. Crop circles, mound alignments, and stone circles may function as temporal markers—breadcrumbs left so travelers from outside linear time can locate themselves.

Graham Hancock’s Supernatural opened this door for many readers by documenting the global use of psychedelics in the birth of religion. The next step is obvious. If the visions are consistent across continents and millennia—serpents, flying craft, shape-shifting beings, instructions for building, planting, and navigating—then the source is not merely the human subconscious. It is an external intelligence that has been seeding, guiding, and sometimes exploiting humanity for thousands of years. Eric von Däniken saw the same pattern and attributed it to ancient astronauts. I think the reality is closer and older. These entities have never left. They operate in the background of history the way certain political factions operate in the background of governments—rarely seen, always present, shaping outcomes.

Wright-Patterson has studied recovered materials and biological remains for decades. The Kandahar giant, if the accounts are true, is only one more specimen on the shelf. Trump-era disclosures and subsequent War Department releases have edged the conversation into daylight. We are being told, carefully and incompletely, that non-human intelligence has violated our airspace and our sovereignty for a very long time. Immigration debates that ignore this dimension are incomplete. Sovereignty that stops at the water’s edge or the edge of the atmosphere is not sovereignty at all.

The Politics of Heaven gathers these threads. It argues that the biblical tradition represents a successful civilizational path precisely because it names the competing powers and places humanity under a single transcendent authority rather than under the shifting demands of local spirits and giants. Pagan and occult systems—whether Hopewell shamanism, Maltese temple cults, or the Crowleyite rituals that still echo in certain California circles—produce different outcomes. They open doors. What walks through those doors is rarely benevolent. The copper trade that may have ignited the Bronze Age, the lunar mathematics shared across an ocean, the giant bones reported in mounds from Ohio to Florida to the Near East, the frog-men that still surface along rivers once lined with ritual earthworks—all of it points to a single, continuous story. Non-human intelligence has been a political actor longer than any human empire.

I finished the manuscript after that week on the island. The noise of ordinary life had been far enough away that the pattern could finally lock into place. Alberino’s conversation with Rogan was not the beginning of the revelation; it was a public confirmation that the conversation itself had moved from the fringe to the center. The next five or ten years will force a reckoning with these older layers of history. Archaeologists must keep digging. The rest of us must be willing to read what they find without the ideological filters that have already buried too much evidence. The politics of heaven are not abstract theology. They are the oldest and most consequential politics of all.

Notes

1. The Joe Rogan Experience episode featuring Timothy Alberino aired in mid-July 2026 and discussed the Kandahar giant narrative at length in its opening segment. The story has circulated in military and conspiracy circles since the mid-2000s; the Department of Defense has not released any official confirmation or physical evidence.

2. On the scale of ancient copper extraction in the Lake Superior basin, see Susan R. Martin, Wonderful Power: The Story of Ancient Copper Working in the Lake Superior Basin (Detroit: Wayne State University Press, 1999). Estimates of total copper removed range from hundreds of thousands to over a million tons; mainstream archaeology maintains local use, while alternative researchers point to the absence of corresponding artifacts as evidence of export.

3. For the lunar alignments of the Newark Earthworks, see Ray Hively and Robert Horn, “Geometry and Astronomy in Prehistoric Ohio,” Archaeoastronomy 4 (1982), and subsequent work by the same authors. The Octagon Earthworks track the 18.6-year major lunar standstill with high precision.

4. Maltese temple chronology and folklore: David H. Trump, Malta: Prehistory and Temples (Malta: Midsea Books, 2002); UNESCO documentation on the Megalithic Temples of Malta. The name Ġgantija derives directly from the Maltese word for giant.

5. Windover site: Glen H. Doran, ed., Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery (Gainesville: University Press of Florida, 2002). DNA and morphological studies indicated that the population was not closely related to later Native American groups; NAGPRA repatriation limited further analysis.

6. Cahokia Mound 72 sacrifices: Timothy R. Pauketat, Cahokia: Ancient America’s Great City on the Mississippi (New York: Viking, 2009); Melvin L. Fowler et al., The Mound 72 Area: Dedicated and Sacred Space in Early Cahokia (Illinois State Museum, 1999).

7. The Ohio History Connection holds the Wray Figurine (Hopewell Shaman of Newark). It depicts a figure in bear regalia holding a severed human head and is widely interpreted as a transforming shaman.

8. Cherokee traditions of the Moon-Eyed People appear in James Mooney, Myths of the Cherokee (Washington: Bureau of American Ethnology, 1900) and later ethnographic collections.

9. Loveland Frogman primary accounts: police reports filed by Officers Ray Shockey and Mark Matthews, March 1972; earlier 1955 sighting reported in local newspapers and summarized in various cryptozoological compilations.

10. Graham Hancock, Supernatural: Meetings with the Ancient Teachers of Mankind (New York: Disinformation, 2006) remains the most accessible survey of the global psychedelic-shamanic complex.

Select Bibliography

Alberino, Timothy. Birthright: The Coming Posthuman Apocalypse and the Usurpation of Adam’s Dominion on Planet Earth. Independently published, 2020.

Doran, Glen H., ed. Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery. Gainesville: University Press of Florida, 2002.

Hancock, Graham. Supernatural: Meetings with the Ancient Teachers of Mankind. New York: Disinformation, 2006.

Hively, Ray, and Robert Horn. “Geometry and Astronomy in Prehistoric Ohio.” Archaeoastronomy 4 (1982): S1–S20.

Martin, Susan R. Wonderful Power: The Story of Ancient Copper Working in the Lake Superior Basin. Detroit: Wayne State University Press, 1999.

Mooney, James. Myths of the Cherokee. Washington: Bureau of American Ethnology, 1900.

Pauketat, Timothy R. Cahokia: Ancient America’s Great City on the Mississippi. New York: Viking, 2009.

Rich Hoffman

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The Future of Aerospace in Butler County: Joby, SpaceX and Volent are changing the world as we know it

A year ago, when I was talking about electric vertical takeoff and landing aircraft, many people still treated the concept as something futuristic—a technology demonstration looking for a market. Today, that conversation has changed dramatically. What was once confined to engineering conferences, venture capital presentations, and aerospace trade journals has become one of the most heavily discussed growth sectors in aviation. From Farnborough to Oshkosh, from Orlando to Ohio, advanced air mobility is no longer a theory. It is becoming an industry. And if the momentum continues, the second half of this decade may be remembered as the period when aviation quietly reinvented itself.

One of the most interesting developments is how quickly public awareness has changed. Companies such as Joby Aviation have gone from introducing unfamiliar concepts to demonstrating actual aircraft and discussing commercial operations. At the Farnborough International Airshow, Joby presented a full-scale version of its electric air taxi and highlighted aircraft capabilities designed to move passengers over congested urban areas using quiet electric propulsion. The company has repeatedly emphasized short-range transportation between airports and population centers, a model that seeks to reduce travel times that are currently measured in hours down to minutes. 1 2

What struck me most during the evolution of this industry is how rapidly attention has shifted. Not long ago, many of these companies were aggressively seeking supporters, partners, and local advocates. Today, the demand is reversed. The advanced air mobility industry has become crowded with airports, municipalities, economic development groups, airlines, infrastructure developers, and investors looking for a position in what could become an entirely new transportation ecosystem. Joby’s appearance at Farnborough in both 2024 and 2026 highlights that transition, with the company showcasing not merely an aircraft but an emerging transportation network integrating airports, ridesharing, and urban movement. 1 3

The most practical examples may emerge in places such as Florida. Orlando has become one of the leading laboratories for advanced air mobility planning. Airport authorities and transportation officials have publicly discussed integrating air taxis into the region’s transportation infrastructure. The vision is straightforward: instead of spending forty-five minutes navigating traffic between Orlando International Airport, resort destinations, and surrounding transportation hubs, travelers could board an electric air taxi and complete the same trip in a fraction of the time. Officials in Florida have discussed the possibility of early operational services beginning as infrastructure and regulatory approvals mature. 4 5

For tourists, the implications are obvious. A traveler landing at Orlando International Airport could eventually bypass rental car counters, shuttle buses, and congested highways. Instead, passengers might walk to an adjacent vertiport and travel directly to a Disney resort, Universal destination, or nearby transportation hub. Similar concepts are being discussed for airport-to-cruise-port transport throughout Florida. While widespread deployment still depends on FAA certification, infrastructure construction, and operational testing, the direction is becoming increasingly clear. 5 6

What excites me even more is that the future of vertical aviation extends beyond passenger transportation. Many people still think of eVTOL aircraft solely as flying taxis. That is far too narrow a view. The real opportunity may lie in logistics, cargo movement, infrastructure inspection, emergency response, surveillance, medical transport, utility support, and autonomous delivery services. A pilot is not always necessary. In many cases, there may not even be a passenger. The same technologies that enable urban air taxis also enable an entirely new class of commercial aviation capable of moving goods, collecting data, supporting public safety, and connecting communities more efficiently than traditional ground transportation.

This is where Butler County, Ohio, becomes particularly interesting. The region already possesses a strong manufacturing heritage, aviation history, and technical workforce. Local discussions concerning aviation growth are increasingly focused on advanced aerial mobility, drones, and associated technologies. The potential opportunity is not simply attracting operators—it is attracting manufacturers, suppliers, software developers, maintenance providers, and logistics companies that will support the industry’s expansion. Aerospace clusters rarely emerge overnight, but they often begin with small groups of innovators pursuing opportunities before the broader market recognizes their significance.

Oxford, Ohio, provides a fascinating example. Emerging drone and autonomous aviation initiatives are beginning to appear in places that historically would not have been considered aerospace centers. As autonomous systems become more capable and more affordable, communities that combine technical talent, university resources, entrepreneurial energy, and available infrastructure are finding themselves positioned to participate in a rapidly growing sector.

The lesson from aerospace history is that major industrial shifts rarely announce themselves with certainty. The internet seemed experimental before it became indispensable. Smartphones appeared unnecessary before they became universal. Commercial aviation itself was considered impractical by many early critics. Advanced air mobility may follow a similar path.

At the same time, another revolution is occurring above the atmosphere.

Recent developments involving SpaceX and Starship demonstrate why so many people continue to underestimate the pace of aerospace innovation. SpaceX’s thirteenth Starship test flight successfully deployed twenty Starlink V3 satellites, completed key orbital mission objectives, performed an in-space engine relight, gathered significant heat-shield data during reentry, and achieved what the company described as its first intact soft splashdown of a Starship vehicle in the Indian Ocean. Although the Super Heavy booster experienced a harder-than-planned water landing due to engine relight issues, the overall mission represented one of the strongest demonstrations of Starship capability to date. 7 8 9

Critics continue to focus on failures, delays, and explosions. Yet that criticism often misses the central philosophy driving SpaceX’s success. The company embraces rapid iteration. Instead of spending decades attempting to predict every possible problem, SpaceX frequently builds hardware, tests hardware, discovers failures, and immediately incorporates lessons into the next version. That approach is uncomfortable to traditional aerospace organizations because failures occur publicly. Nevertheless, it has repeatedly produced results. Falcon 9 reusability was once mocked. Today it is routine. Booster landings were once viewed as science fiction. Today they occur regularly.

Starship appears to be following a similar trajectory.

The significance extends beyond rockets. The ultimate objective is not simply launching spacecraft. The objective is lowering the cost of access to space through reusability. Aviation became common because airplanes could fly repeatedly. Space transportation becomes economically transformative when something similar occurs beyond Earth’s atmosphere. Every successful Starship test flight moves SpaceX closer to creating a transportation system rather than a disposable launch vehicle. 7 8

In parallel, Starlink continues demonstrating why a growing space economy matters. High-speed internet connectivity is increasingly available in locations where traditional infrastructure struggles to provide service. Rural communities, travelers, remote businesses, and outdoor enthusiasts already understand the benefits. The deployment of next-generation Starlink satellites aboard Starship demonstrates how launch capability and communication infrastructure are becoming tightly integrated. 7 9

When viewed together, the stories of Joby Aviation and SpaceX reveal a broader pattern. One company is attempting to redefine movement within Earth’s atmosphere. The other is attempting to redefine movement beyond it. Both depend on new engineering approaches, aggressive testing, and long-term thinking. Both have attracted criticism. Both have experienced setbacks. Yet both continue advancing.

That is why I remain optimistic about aerospace.

The industry is entering one of the most fascinating periods since the early jet age. Electric air taxis are moving toward commercial deployment. Autonomous drones are creating entirely new business models. Regional communities such as Butler County have opportunities to participate in emerging aerospace ecosystems. Meanwhile, Starship continues pushing toward full reusability, higher launch cadence, and a dramatically larger space economy.

The future rarely arrives all at once. It arrives in increments that seem unimpressive until suddenly they become normal. A year ago, many people viewed air taxis as speculative. Today, airports are preparing infrastructure. A few years ago, reusable heavy-lift rockets seemed impossible. Today, Starship is deploying payloads and returning intact after flight.

The next chapter of aerospace is no longer a concept. It is under construction.

—

Footnotes

Joby Aviation exhibit and aircraft presentation at Farnborough International Airshow 2024. 1 2

Farnborough International Airshow 2026 Joby Future of Flight Experience. 3
Orlando advanced air mobility planning and airport integration activities. 4 5
Joby commercial service plans and FAA certification progress. 6 10
SpaceX Starship Flight 13 mission summary and Starlink V3 deployment. 7 8
Flight 13 reentry, splashdown, and heat-shield testing results. 7 9 11

Selected Bibliography for Further Reading

Farnborough International Airshow. Joby Future of Flight Experience, 2026. 3

Joby Aviation. Corporate website and investor materials. 12 10
Flying Magazine. “Why Joby Thinks Passenger Air Taxi Service Will Lift Off in 2026.” 6
HeliHub. “Joby Brings Full-Scale eVTOL to UK for Farnborough 2024.” 1
Aerospace Testing International. “Joby Exhibits eVTOL for First Time in Europe.” 2
Spectrum News Florida. “Flying Taxis Could Take Off This Year in Florida.” 4
Spectrum News Florida. “Orlando International Airport Working to Launch Flying Taxis.” 5
SpaceX. “Starship’s Thirteenth Flight Test.” 7
SpaceNews. “SpaceX Conducts 13th Starship Test Flight.” 8
Interesting Engineering. “Starship Launches Starlink Satellites, Achieves Most Successful Splashdown Yet.” 9
Space Launch Live Mission Archive, Starship Flight 13. 13
Florida Department of Transportation and Advanced Air Mobility planning coverage. 4 5

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They Call Me Jonesy: The Night the Arena Roared and the Establishment Lost the Plot

I have been sitting with Sheriff Richard K. Jones’s book for about 24 hours now, turning the pages the way a man turns over an old photograph that still has the power to surprise him. They Call Me Jonesy: Let’s Get Real About Saving America is not a polished political memoir written by committee. It is the voice of a man who has spent a lifetime walking the same ground I have walked in Butler County, speaking the same language of family, order, and personal accountability that once held communities together before the experts decided those things were negotiable. Jones has always been the Sheriff who runs his office the way Andy Griffith ran Mayberry and Marshall Dillon ran Dodge City, with a healthy dose of Waffle House common sense thrown in for good measure. You show up, you tell the truth, you do the job, and you do not apologize for the results. That approach has kept Butler County safer than most places that spend three times the money and twice the consultants, and it is why so many of us who live here still call him simply Jones.

What kept pulling me back to the book was not the policy talk or the war stories about the jail, though those are solid enough. It was the cautionary tales about family and the slow corrosion of the values that once made a man accountable to his own house before he tried to run anyone else’s. Jones and I share a deep and permanent hatred of the drug culture that has hollowed out so many families in this county and across the country. We have both watched too many good people lose children, lose marriages, lose the simple ability to look their grandchildren in the eye without shame. He writes about those losses without the usual soft language of the therapeutic class. He writes like a man who has had to clean up the mess afterward. That kind of honesty is rare now, and it is the reason the book feels less like a campaign document and more like a dispatch from someone who has been on the wall for a long time and is finally willing to say what he has seen.

But the story that made me laugh out loud, the one that sent me straight back to October of 2016, is the one about the night he opened for Donald Trump at U.S. Bank Arena. I was there. Not in the sense that I was sitting in the same row or riding in the same car. I was backstage, working the edges of the same event, trying to find a quiet corner where I could take a conference call with people on the other side of the world while the whole building shook. And I watched the exchange Jones describes in the book unfold in real time.

It was Thursday, October 13, 2016. The Access Hollywood tape had dropped only six days earlier, on October 7, and the professional political class was still in full panic. Most of the Ohio Republican establishment had already decided Trump was finished. They had lined up behind Marco Rubio, Ted Cruz, or John Kasich, the local favorite who was still twisting arms for support even as the primary season was long over. Supporting Trump in those weeks was not the fashionable choice. It was the choice that got you labeled a crank, a risk, a man who did not understand how power actually worked. Senator George Lang, I, and a handful of others had been in that camp early. We had met Trump, sat with him, watched him operate before the primaries even heated up in Ohio. We knew the ground. Most of the smart people in the room did not.

Jones was one of the few who never flinched. By the time the campaign asked him to warm up the crowd at U.S. Bank Arena, the atmosphere was thick with the kind of nervous energy that only comes when the people in charge are not sure the candidate is going to survive the next news cycle. The director of the program that night wanted a script. He wanted to know exactly what the Sheriff was going to say. He wanted control. Jones looked at him the way he has looked at a thousand people who try to put a leash on him and said, essentially, that is not how I work. I talk from the hip. I have been talking all year. You tell me how long you need and I will fill the time. I do not need a teleprompter or your talking points.

I was standing close enough to hear the exchange while they were trying to get me upstairs to a box where I could take that overseas call. Giuliani was somewhere in the mix. The production people were frantic. Trump’s plane was still in the air. The arena was filling from the floor to the upper decks, and the noise was already starting to build. Jones went out there anyway. He did not have a prepared speech. He walked onto the stage and did the thing he has always done: he talked to the people the way a man talks to his neighbors when the subject is serious. Fifteen minutes turned into something closer to thirty. The crowd answered him the way Butler County has always answered him. They roared. From the high box where I finally closed the windows and tried to finish my call, Jones looked like a small figure on a distant stage, but the sound of that arena was impossible to shut out. I had the volume turned up on my headset and still could barely hear the people on the other end of the line. Part of me was irritated that my business meeting was being drowned out by a Sheriff who refused to stay on script. Most of me was very proud.

Trump claimed the crowd that night was 21,000, with thousands more outside who could not get in. Mike Pence put the number around 19,000 the next morning. The arena’s concert capacity sits somewhere in the neighborhood of 17,500, and some of the upper seats behind the stage were empty according to the reporters who were counting chairs instead of energy. The exact headcount is the kind of detail the media loves to argue about when they do not want to talk about what the crowd actually felt. What I saw from that box was a building packed tight enough that the noise had nowhere to go but up. People had not been paid to be there. They had not been bused in. They had decided that the Access Hollywood tape and the coordinated media effort to sink the candidate were not going to decide the election for them. Jones understood that before most of the professionals in the room did.

I have watched Jones make hard calls for more than twenty years. We have not always stood on the same side of every primary or every local fight. There have been nights when we were polite but cool because we were representing different candidates or different issues on the ballot. We have always found our way back to the common ground, because the common ground is larger than the temporary disagreements. Supporting Trump when it was still radioactive inside the Ohio Republican Party was one of those moments when the ground became visible. The same people who told us we were going to destroy our own political futures are now the ones who want their picture taken with the man. That is how these things usually go. The smart set picks the wrong horse for the wrong reasons, and then they rewrite the story after the race is over.

Jones has always had a gift for seeing through the fog. When Corey Lewandowski came through Ross’ Big Bull later, the first person he sought out was the same Sheriff who had refused to read from a script on a night when the campaign was still bleeding. That is the kind of quiet authority that does not show up on a résumé. It shows up when the building is full, and the professionals are nervous, and somebody still has to walk out there and speak without a net.

I recommend the book without reservation. Read the parts about family and the slow destruction of the old rules. Read the parts about the jail and the daily work of keeping order in a county that still believes order is possible. And read the part about that night at U.S. Bank Arena, because it captures something essential about the man. He is not a performer. He is not a consultant’s idea of a lawman. He is the product of a certain kind of American stubbornness that refuses to be managed, and on the nights when it matters most, that stubbornness turns out to be the smartest thing in the room.

I was proud of him that night. I am proud of him for putting the story down on paper without sanding off the edges. Some of us were right when it was expensive to be right. Ten years later, it is still a pleasure to remember it.

Footnotes

1. Richard K. Jones, They Call Me Jonesy: Let’s Get Real About Saving America (publication details as available through standard retail channels, 2025–2026). The account of the U.S. Bank Arena appearance appears in the sections dealing with early Trump support and the political pressures of the 2016 general election campaign.

2. The Access Hollywood recording was published by The Washington Post on October 7, 2016. See “Donald Trump recorded having extremely lewd conversation about women in 2005,” Washington Post, October 7, 2016.

3. Attendance estimates for the October 13, 2016, rally at U.S. Bank Arena (now Heritage Bank Center) varied. Trump publicly claimed 21,000 inside with additional thousands outside; Mike Pence cited approximately 19,000 the following day. Contemporary reporting noted the arena’s concert configuration capacity near 17,500 and observed some empty upper-level seats. See “How many people attended Trump’s Cincy rally? No one seems to agree,” WCPO, October 13–14, 2016; and arena capacity data from Heritage Bank Center / U.S. Bank Arena historical records.

4. Photographic and contemporaneous coverage confirming Sheriff Jones’s appearance as a speaker that evening can be found in the Cincinnati Enquirer photo gallery, “Trump supporters rally at U.S. Bank Arena,” October 13, 2016, and related local television reports from WCPO and WLWT.

5. On the broader context of early Ohio support for Trump amid establishment resistance, see contemporaneous reporting on the positions of figures such as then-Senator Rob Portman, Governor John Kasich, and local Republican organizational dynamics in the weeks following the Access Hollywood release.

Selected Bibliography for Further Reading

Jones, Richard K. They Call Me Jonesy: Let’s Get Real About Saving America.

Fahrenthold, David A. “Trump recorded having extremely lewd conversation about women in 2005.” The Washington Post, October 7, 2016.

“How many people attended Trump’s Cincy rally?” WCPO 9 News, October 2016.

Heritage Bank Center (formerly U.S. Bank Arena) venue history and capacity documentation.

Rich Hoffman

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About the Author: Rich Hoffman

Trump Put out the Evidence: How can media companies claim it’s all false before they actually read it?

I sat there the other day listening to the typical pre-speech coverage of President Trump’s primetime address on election security, and it was the same tired script I’ve heard for years now. The reporters and anchors could barely contain their eagerness to frame it as the desperate act of a man who cannot bring himself to abandon the most unpopular policies, no matter how toxic they may be for his own people running for reelection or for the party itself. They talked about his “gambit,” about how he was going to try to convince Republicans that the sky is falling on voting machines and foreign influence, and they already had the line ready: the president is expected to release declassified intelligence about China’s role, but of course it will all be false. How do they know it’s false before anyone has even looked at the documents? Because the network producers and the people who own those networks already decided it was false. That network of people is the real problem. They take bits and pieces, glue them together into a predetermined conclusion, and then run with it as if they have done any real analysis. One thing Donald Trump is not incapable of is putting actual evidence in front of the American people. That was the coverage before the speech even aired, right in the middle of July, while Trump was still out there logging the hours and trying to lock in the system’s security for the long haul. It is disconcerting, and it is exactly why I have spent more time than most going down the rabbit hole of what is really running our political order. When every talking head gets the same memo and says the same thing about elections, you start to wonder whether they are all that stupid or whether a lie can be denied until you die and everybody will play along.

We have known Democrats have been cheating for decades. It was not invented in 2020. I knew something was fishy in 2012. I knew it again in 2016 when Trump obviously won Florida. The panhandle results came in early, and they were overwhelmingly Republican, just as anyone who understands the state would expect. Then you had the usual delays out of the bigger Democrat-leaning counties, Brevard and the rest, where the reporting slowed to a crawl on election night. What they found was that Trump’s lead was too large to overcome with the remaining ballots, so they finally had to turn the results in. This was before COVID and the great expansion of mail-in ballots, signature verification theater, and the endless counting until the other side got what it needed. We just kept counting. That is the pattern. Now people are paying closer attention, and the same act is still necessary for Democrats and the media that cover for them. I heard the ABC reporter come straight out and say the President of the United States was going to give an address to the nation on Thursday night talking about the SAVE Act and election security, and the framing was already that he was pushing something false. Trump is not going to run again. He will be well into his eighties when he leaves office. He has done the job he set out to do and will ride off into the sunset. So why does he care so much? Because the midterms are lining up to be an overwhelming Republican year if the elections are actually secure. Democrats are going to have a hard time if everybody is watching the results carefully. I will say it again: if you are a Republican and you do not want to have to compete against another Democrat who should never have been on the ballot, you need to pay attention to making these elections as secure as possible. They cannot cheat if the system will not let them. How do you know they have been cheating? You can tell by the way the coverage is handled. They know something is there. The same ABC voice that said “President Trump falsely claims there was election fraud in 2020” did not wait to examine the evidence he was about to release. They just declared it false. Trump does not need a personal reason beyond the upcoming midterms and the simple fact that he does not want Democrats taking the House through the same methods they have used for years. The projections already lean Republican, but those projections assume a relatively clean process. Force voter ID. Make people show identification to vote. Why is that so controversial? Because Democrats cannot win if they cannot cheat, and that is a real problem that has been with us not just for a few years but for decades. That is how they have kept it close since Reagan was in office.

Both Bushes knew it was going on, and the Republican establishment did not stand up for itself. I am not a typical Republican in that sense. I knew Rob Portman pretty well before he became a senator, and I watched him drift. You get to Washington, and people start leaning on you. You start sympathizing with the other side a little. You eat lunch with them every day in the cafeteria. They have good hamburgers down there, by the way. You stand in line with the people you are supposed to be fighting, and they talk about the movies and their kids and where the kids are going to college. You develop a liking for them. Pretty soon you are voting more similarly than you ever intended, and you might even suspect that some of them only got into office through fraud, but you do not want to see them embarrassed. You do not want to expose it because friendships have formed. Fair enough. It happens in almost every industry. But that is not what voters are voting for. Voters want representative government. When you soft-pedal the problem, you are voting not to give it to them. The 2020 election was the clearest case yet of the system deciding that President Trump would not be allowed a second term, so they threw him out. They rigged it the way they do in other nations, the way Russia and much of Europe keep their people in power. Democrats have kept it close in the United States through election fraud for many decades, and reporters are being deliberately disingenuous when they refuse to admit it. They know it. When they come out and say “President Trump falsely claims” before they have even looked at the reports he just released, they are not doing journalism. They are taking the corporate byline and running with it. He put the evidence out there. No one analyzed it. They just declared the claim false.

I happen to know precisely where a lot of the theft took place, and there were a lot of crooks involved. Now that more people are open to looking at it, we have to talk about it and make sure it doesn’t happen again. That is what Trump’s national address was about: why we need secure elections, what we have learned, and what needs to happen going forward so the SAVE Act can finally pass. He went to the public and laid it out, and the criticism from the media types was extraordinary in its uniformity and its arrogance. How do they have the right to say he provided evidence of fraud involving China and then act as if they already know more than he does? They were given a line by the producers and the owners of their media companies: Trump is crazy, there was no election fraud in 2020, even though everybody who has looked at the data knows there was an abundance of it. Most Democrats currently in office should not be there because the elections that put them there were compromised. Look at Kentucky. The teachers’ unions and the college towns in Louisville, Lexington, and Frankfort were able to push a candidate over the top with enough votes collected without proper identification. Anywhere you have low election security, you are going to find Democrats excelling and winning even when the broader population is not actually voting for them. That is the problem. If you do not have secure elections, you do not have representative government. You have a system that has seized power and is using its influence to destroy the free will of the voters. That is not acceptable. Before you say “he falsely claims,” you should at least look at the evidence. Trump put it out. There is a lot of it.

The documents released with the speech show that over a period of years starting in the 2020 cycle, China carried out what is described as the largest compromise of election data in history, acquiring roughly 220 million U.S. voter files. Those files included names, home addresses, phone numbers, political party preferences, and other sensitive data that could be used to register voters or engage in other forms of interference. Intelligence assessments indicated that China assigned a specific data-exploitation unit to the project. U.S. agencies began learning about the compromise of tens of millions of voters’ data across 18 states as early as 2020, yet the information was suppressed and downplayed. The same set of documents underscores long-known vulnerabilities in electronic voting and ballot-counting systems. Adversaries including China, Russia, Iran, and North Korea can compromise election infrastructure, particularly centralized repositories such as voter registration databases, poll books, and official election websites. A DHS review of available state voter rolls and public records identified approximately 278,000 non-citizens registered to vote in federal elections, and the actual number is almost certainly higher because several Democrat-controlled states refused to share their full files. These are not fringe theories. These are the findings that the administration declassified and put before the country. The media response was to declare the claims false before the public had time to read a single page.

That is the conspiracy. The people who run the corporations that own the major media outlets want to reserve the right to insert Democrats into office and play kingmaker through illegal or insecure election means, whether through machines, mail-in ballots with no reliable chain of custody, or perpetual counting that continues until the desired margin appears. There is no voter ID on many of these ballots, so votes can be manufactured until the numbers work out. There is a great deal of evidence that this is exactly what has happened in multiple cycles, and it is a big story. A primetime address should have received far more serious treatment. Instead, you see how the media handled it, because they are part of the problem. Corporations want to control who gets into office, which is why so many policy outcomes look the way they do. It is not because we freely chose them. It is because the system has been captured by people who treat free elections as an obstacle rather than the foundation of self-government. Free and secure elections are how a people maintains its own government. They are taking that away, and that is why Trump went on primetime and talked about it. We had a hard lesson in 2020. We are still fiddling around with the facts when we should have taken decisive action years ago. He went to the airwaves because the matter is serious, and it will remain serious for every election going forward.

The media voices who dismiss all of this without examination are in bed with the same forces trying to rob people of their ability to maintain their own government through honest elections. That is supposed to stay here. Until we address it, we will keep having the same problems. The SAVE Act needs to pass. If you are serious about representative government, demand it. Call your representatives. Pay attention to the midterms. Make the process as hard to cheat as possible. That is the only way the people who actually show up and vote get the government they intend.

If you have ever read my book on business and the gunfighter approach to dealing with reality as it is rather than as the comfortable prefer it to be, you already know where I stand on these matters of discipline and clear-eyed assessment. The larger story of how power actually operates in this country, and the deeper forces that shape the political order, is something I have been exploring at length. Disclosure of the full picture requires understanding the politics of heaven itself. The evidence is there for anyone willing to look past the daily bylines.

Footnotes

1. Pre-speech and post-speech framing by ABC, NBC, and CNN treated Trump’s claims as predetermined falsehoods; networks declined to air the July 16, 2026, primetime address live on their main channels. See ABC News, “Key takeaways from Trump’s election speech,” July 17, 2026; The Hill, “James Carville criticizes networks for not airing Trump’s election security speech,” July 17, 2026.

2. On 2016 Florida reporting patterns, panhandle counties reported early and heavily for Trump while certain larger counties lagged; contemporaneous accounts noted the scale of the Republican margin forced earlier reporting. See Politico, “How Trump won Florida,” November 8, 2016.

3. The SAVE America Act (also referred to as the Safeguard American Voter Eligibility Act) mandates documentary proof of citizenship for registration, photo identification for voting in federal elections, and greater state sharing of voter-roll data. House passage occurred in February 2026; subsequent efforts attached provisions to other legislation amid Senate resistance. See Bipartisan Policy Center, “Six Things to Know About the SAVE America Act,” updated July 17, 2026; Congress.gov, H.R. 7296 and related measures.

4. White House release accompanying the July 16, 2026, address: “Over a period of years starting during the 2020 election cycle, the People’s Republic of China carried out what is believed to be the largest compromise of election data in history—resulting in China’s illicit acquisition of 220 million U.S. voter files.” Includes names, addresses, phone numbers, and party preferences; intelligence community assessments spanning 2020–2026 document adversary capabilities against election infrastructure. Official White House page, “Election Integrity,” July 2026, and linked declassified packages on China’s acquisition of American voter data and vulnerabilities in electronic voting systems.

5. DHS review cited in the same release identified approximately 278,000 non-citizens registered to vote based on available state rolls and public records; the administration noted the figure is incomplete because certain states declined full data sharing. White House, “Election Integrity,” July 2026.

6. Heritage Foundation Election Fraud Database contains more than 1,400 documented, proven instances of election fraud across multiple categories (as of late 2025 updates exceeding 1,600 sampled cases). Heritage Foundation, Election Fraud Map and Database, electionfraud.heritage.org.

7. Kentucky races have repeatedly featured claims of irregularities concentrated in urban and university-adjacent counties with weaker identification practices; former Governor Matt Bevin and others publicly alleged absentee and machine issues after close contests. Courier-Journal, “What officials, experts say about Bevin’s voter fraud claims,” November 2019; ongoing Kentucky Attorney General election-integrity inquiries, 2026.

8. Intelligence Community assessments (January 2020 onward) state that U.S. adversaries including China, Russia, Iran, and North Korea possess the capability to compromise election infrastructure, with centralized voter databases and poll books judged most vulnerable: declassified materials released July 16, 2026, White House Election Integrity portal.

Bibliography

ABC News. “Key takeaways from Trump’s elections speech.” July 17, 2026. https://abcnews.com/Politics/key-takeaways-trumps-elections-speech/story?id=134835191.

Bipartisan Policy Center. “Six Things to Know About the SAVE America Act

Rich Hoffman

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