Tag: The Gunfighter’s Guide to Business

Anna Perez Understands: Overcoming America’s inferiority complex and becoming your own shepherd

Overcoming America’s Inferiority Complex

As I was promoting my new book, The Gunfighter’s Guide to Business,I discovered the show on Real America’s Voice, The Water Cooler, with David Brody.  I contacted the producer Anna Perez about coming on and talking about the book’s contents because it seemed that they would be interested.  This is the same network that produces The Warroom and Dr. Gina, so they have some good things going on there that people are just discovering.  I certainly fit in that category.  Here I was promoting a book, but my personal feelings limited my reach to an audience with clear parameters regarding the massive amounts of injustice that we see play out politically.  So Fox News was out.  Newsmax was too wishy-washy.  They wanted to be a Fox replacement, but they were shying away from the real sources of the problem.  One American News was stuck in what we’ll talk about here, a kind of inferiority complex common among conservatives for all the reasons we’ll discuss.  So what I found in Real America’s Voice was something different.  They were confident, hungry, and asking all the hard questions.  I had a person the other day asking me on Gettr what a replacement for Fox was during a discussion and when I said Real America’s Voice, they shunned it away as if it was a radical right-winged network of religious freaks.  To that, I could only say, the crazy lunatics who are the current problem in the United States would say that anything to the right of Vladimir Lenin is a “radical right-winger.” The entire political scale has been moved and measured so that I would reject the whole premise.  Real America’s Voice represents most American beliefs, and I have found I enjoy them very much.  And I have become quite a fan of Anna Perez’s produced show The Water Cooler.  It’s more fun than The O’Reilly Factor, which made Fox News what it became, and it indeed points to the future of what our country will become once we sort out all this current mess and get Trump, DeSantis, or Kristi Noem in the White House again. 

Anna Perez has done several shows over the last several weeks when she has hosted The Water Cooler as David Brody has been out, that deals with the lack of masculinity in our culture.  Of course, we all know why, especially now.  Our society was primed for a global takeover, and the attackers wanted an easy way. So they watered down the necessity of men with all kinds of sexual viewpoints that would underline toxic masculinity in our culture and replace it with this kind of “beta” male that most women don’t want.  The rest of the world doesn’t identify with masculinity these days, and they certainly understood that to conquer the United States, men needed to be neutralized.  So of all the news reporting going on, Anna has been contemplating why we have allowed ourselves to fall for this concept of toxic masculinity in a busy news cycle.  It’s at the source of everything bad that has been happening to us as a country.  When attacked, the men are running away; they are not standing and fighting.  This goes back to every time society told us that it was OK to cry; we should all hug and express our feelings.  When public schools started promoting this kind of behavior twenty years ago, more people should have seen the intent.  But here we are, and Anna Perez is one of the only ones out there these days asking the question correctly and often.

I essentially wrote my book The Gunfighter’s Guide to Business as an answer to this problem.  It is a guidebook to solving many of these contemporary issues.  But to sum it up concisely to answer the question, I discovered the answer at the Buffalo Bill Center of the West in Cody, Wyoming, as my book was going through the last parts of the editing process with the publisher.  I had long been thinking the same things as Anna has been, where are the men, why are they so ashamed, and how could we wake them up?  Well, oddly, the answer is one that essentially answers the old Saul Alinsky question about Christians and how the left can permanently paralyze conservatives into defensive positions when attacked.  The leftist attackers exploit a part of the conservative brain that puts them perpetually on the defensive, and now with the lack of manhood to defend such actions, there was no defense mechanism.  This was further obvious to me while at a funeral recently where the church was decorated with images of the shepherd guarding the flock of sheep, meaning Jesus playing the role of shepherd and the congregation being the sheep. That’s an excellent idea in church, but when some crazy leftists step in and take out the shepherd, they gain control of the sheep, and that’s what we find has happened to us.  The sheep might be upset about it, but they still follow whoever the shepherd is.  So for the world’s malcontents and evildoers, they understand that the way to beat conservative America is to fight to become their shepherd.  Replace their god with government, and most of the battle is already over.

I propose in my book for the reader to become their own shepherd and look back to the great gunfighters of American culture as the reference.  Take away the willingness to cooperate as a group of sheep and be your own shepherd.  It will help your business, your community, but most of all, your family.  But there is an additional problem that must be solved, which I discovered at the Buffalo Bill Center of the West. It’s the inferiority complex that most Americans have about how young our country is and how we assume that Europe and other places are wiser than we are because of the depth of their history in arts and sciences.  While Buffalo Bill was touring his Wild West show around Europe, even he became enchanted with the Europeans honoring him as a great representative of American culture. That endorsement filled a need that he and most Americans had to be respected by the mother country.  Even now, most Americans still view Europe as the big brother or parent to impress.  There are many great things about America, but our weakness is that we don’t have a vast history of showing that our culture works instead of the other cultures around the world who do have deep histories.  That inferiority complex has prevented us from fully embracing an America First platform.  Sure, there are 30% of all people who get it.  But there is still another 20% who are too insecure about assuming that they are equal or even better off than European or Asian culture.  Then there are the below-the-line thinkers beaten in life who become liberals and want to be sheep all their lives. 

I talk about all this in the clip above; it’s a topic that could use much discussion.  But Anna Perez is tapping into the issue by identifying the toxic masculinity problem.  We can see the shadows of the conspiracy, which is undoubtedly a global trend.  I remember reading the Fifty Shades books a few years ago to understand why women were so hungry for those books, which were essentially about sadomasochism.  I found the lead character repulsive and excessively weak.  From a female perspective, there were all kinds of things going on. The politics of our times have sought to remove men from society to expose that need in women.  The goal has been to replace men as the family’s shepherd and replace them with the government.  It was essentially a coup of every American home.  I wrote my book as a guide to get out of that cycle and to think not just like a man again, but as a culture of shepherds, not sheep.  And what makes us that way, and why are Americans different than other places in the world?  Well, it starts with the invention and cultivation of the gun in our culture.  Not as a weapon of death and destruction.  But in becoming shepherds of our destiny and leaders of business, industry, and family.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Don’t Play Nice With Democrats, They are At War With Us: Say NO to more funding

Shut Down The Government

Here’s a news flash, we are at war!  We are not in a situation where we, as Republicans, are required to play nice with Democrats.  No matter what you think about election fraud.  No matter what you think about the border.  No matter what you think about the cover-up of our political machine helping China develop a bioweapon in coronavirus at the Wuhan lab with NIH funding by Dr. Fauci.  We are under attack.  Democrats are trying to collapse our system of government, of our country, and we have the means to stop them. It’s not with elections during the midterms.  It’s not with the reinstitution of President Trump.  It’s actually upon us now, with the vote on the Hill to raise the debt ceiling and refund the government at the end of September.  We are already terribly in debt because we’ve played too nice.  We let the United Nations sucker us with Covid and trillions of dollars of new debt.  What is happening is a classic Cloward and Piven strategy meant to crush the American dollar and America as a sovereign nation.  We have domestic enemies who are helping bring it about.  Yet, we still have the power in our hands to stop it.  We still control the flow of money.  We can say no to raising the debt limit, and we can refuse to fund the government past the September deadline.  What are you afraid of happening?  What could be worse than losing your country?

Look, already, the government has taught people to live without the government. What will the media do when the government shuts down and people can’t go to the National Parks?  We already shut down the government during Covid.  I went to six National Parks this past year, and most of them had just reopened.  At Yellowstone in June 2021, they had only been open a few weeks after the government shutdown over Covid, and honestly, life still went on. Suppose they shut down over a lack of funding. Who is going to care?  People will rearrange their plans and get on with their lives.  This isn’t how it used to be where Republicans were the first to blink in such shutdowns; they would accept the blame for the whole fiasco.  No, we’re in a real new world now.  These days, if you stand up to Democrats by throwing all this in their face, you will be rewarded by voters; even illegal immigrants will vote Republican.  Because everyone likes a fighter, and everyone wants to see people in power defending the underdog.  This is the first time we could have a government shutdown where the Democrats would get the blame.  The public won’t care a bit.  By taking this leverage away from Democrats now, you will take it from them forever. 

And to put an end to the trillions that Democrats want to spend with that communist infrastructure plan they want to pass.  Just take away their ability to borrow money.  The number one extortion piece that China has over the United States is our debt.  Democrats want to feed that power for an overthrow of America. That’s why they are against the Pledge of Allegiance; that’s why they want people to protest the American flag.  Do they hate America, isn’t that obvious yet?  Who doubts that now?  They have virtually come out and stamped their hatred of us right on our foreheads.   So why play nice with them?  Why shake hands?  Why pretend that the Senate is a country club of legislators who all want what’s best for America because they aren’t.   Many of them are domestic enemies to our Constitution, and they say it in the open.  Why not take them at their word?  Why play nice with them?  Would you want history to remember you opening the door and letting in the Trojan Horse that destroyed the war?

Many would argue that the Trojan Horse has already been unleashed, that the battle has already been launched, and that the globalists are already marking the war won.  That it’s too late.  Well, for that to happen, suckers must give them the money like the robbers they are.  Like Jesse James holding up a train promising to let all the women and children live if only the train’s occupants would hand over all their money, the Democrats are doing the same with our country.  Remember, Jesse James was a staunch slave-owning Democrat, and he was and is just like these modern Democrats.  Thieves, radicals, and political insurgents.  They do not want to work together for a better country.  They want to hold us up, steal our money and our lives, and turn over our country to the globe for a reward in an upcoming insurgent government.  So, the robbery is taking place for the naysayers and negative barnacles who think the fight isn’t worth having, but the goods have not left our hands.  Raising the debt ceiling and renewing the federal government’s funding is when that takes place, and Republicans would do well to hold tight, even shoot it out with the bandits.  But don’t hand it over.

Republicans are talking tough about the upcoming vote.  Democrats are threatening to do it all without them, which would be fine.  Never put your name next to a loser.  The Democrats, through election fraud, have managed to take the House, the Senate, and the Presidency.  Let them choke on it.  Let them be the ones to fund all these ridiculous projects.  Let them be on the hook for it.  Let them hang on to it and make them pay later.  There will be a later if Republicans hold tight.  Burn the horse with all the troops in it. Don’t let them in the gate, then go to bed only to slaughter you in the night.  Kill it before it gets to you under hidden schemes and actions of aggression intent for other nations, not those of America.  It’s all very simple; without the shared guilt of a broken economy, of an outright insurrection, Democrats will be left alone and afraid.  They will have nobody but themselves to blame, and when it all comes crashing down, it will be their party that will feel it most.

Then and only then can we talk about reforms.   They can’t steal the votes of the Republicans in our republic.   They can override the votes, but they cannot steal them from a live person voting on the House floor and talking to the media after.  Do not give them the leverage of your acceptance.  Leave them alone on this, and ultimately to blame.  Americans will back a fighter.  They will not support an accomplice who helped rob them of their wealth and country.  The power is truly in our hands.  Democrats only win if we surrender.  At least make them fight for it.  Fire back for a change and play chicken with the intent to crash headlong into their ranks.  Be willing to take damage from the action.  But don’t play nice with them.  Playing nice will be a sure way to lose this game, and in losing, we lose our country to the forces obviously against it.  And even though it may be scary now, remember, history has a long memory.  Finding a little bravery today and standing up to these bandits and insurgents will be worth the memory tomorrow.  Yet yielding to them will only pay embarrassment for the rest of your lives and the memory of it in the centuries to come.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Matt Huffman Understands Good Government: Conflict is critical to a properly run republic

People like the Title to my New Book, for good reason

First, I have to say that I appreciate all the kind words I’ve received over the title of my new book, The Gunfighter’s Guide to Business.  As I said in the video above, they have been whispering to me their enjoyment, almost as if they were afraid to say it in public because the word “gun” is in it.  Yet, that is entirely on purpose.  A lot in The Gunfighter’s Guide will challenge previous assumptions, the most of which is the nature of conflict in business and why we as a culture need to embrace that conflict more as we have in years past.  For a long time now, where we have been going has led to so much corruption because the value systems have not been on success, but in getting along.  Strangely enough, I was at an event with Matt Huffman, the President of the Ohio Senate, and he gave an excellent speech that displayed his understanding of this very need for conflict in any civil exchange.  Politics is a blood sport and was always intended as such.  They fight so that we don’t have to in general society.  But this is also the expectation in business as well.  If there isn’t conflict in a discussion, then why have the conversation.  All the consensus-building efforts that we have seen coming out of our academia are out of step with the American way of doing things.  It’s like telling us that American football shouldn’t be about putting on pads and hitting the other guy as hard as you can to stop them from scoring a touchdown, but that we should all play flag football, and that scoring isn’t all that important.  The title of my book evokes a truth that many people understand, and I appreciate that this early in the process, people already understand the need for a philosophic presentation of this very American concept.

Matt Huffman has done great in Ohio as President of the Senate

I had wanted to tell Senator Huffman how proud I was of him and the Ohio Senate in general for passage of Senate Bill 22, which took away Governor DeWine’s health directives over Covid-19 and future overreaches with legislative control.  If Huffman, George Lang, Terry Johnston, and much of the senate body had not moved to pass S.B. 22, Ohio would have been impeded by the recent Biden push for mass closures and mask mandates over the recent Delta Variant.  I thought it was a big deal when the Senate did what they did, and the House followed quickly.  DeWine had cut the entire legislature out of any covid protocols allowing the Governor to become a ruthless dictator over rights of health decisions which put white coat bureaucrats entirely in charge of all our lives.  And it went on for way too long, essentially because nobody wanted to have a conflict with the Governor.  Yet nightly at the Ohio capital, on other things, there were riots and vandalism over social causes that nobody wanted to deal with, and times were looking very bleak.  Trump was being pushed out of office by a group of radicals who were not afraid of conflict. Conservatives were not being met in the same fashion, allowing activists to roll over logic and goodness without fear of reprisal.   You might remember around Christmas of 2020 going into 2021 when I mentioned that Matt Huffman might be the next president of the Senate and that Governor DeWine’s powers would finally be quelled after a year of behaving like a complete tyrant off the rails and out of control. That’s what happened, Huffman was sworn in during the early months of 2021, and he went right to work doing what the legislature had been hoping to do for a long time, stand up to DeWine and return Ohio to civility with a proper government. 

Huffman told his story a bit of how contentious it was standing up to Governor DeWine, who did not want a fellow Republican senate to override his veto of S.B. 22.  DeWine tried to use the necessity of a single point of action to manage emergencies, which was always part of the poison pill of Covid-19.  It was presented as beyond legislative control where the Dr. Fauci types would manage our lives instead of our elected government because of an emergency health crisis.  But our constitutions do not indicate that liberty and freedom are only temporary factors of our daily life.  Even during an emergency such as tornado impacts, hurricanes, or health crises, all people still have their rights to life, liberty, and the pursuit of happiness.  And sometimes, we have to fight to maintain those rights.  This is what Huffman, Lang, and the rest of the Senate did when they told Mike DeWine to pound sand and suck it up.  They were going to override the Governor’s veto and take away his health directives.  DeWine had abused his power, and he needed a slap down.  It was an example of how proper government should look. It was the suitable alternative to open warfare with people storming the capital to retake their rights over the Covid restrictions.  In every state, the House and Senate must fight like that on our behalf, and in Ohio, it happened.  Fighting is not a bad thing.  When fighting turns to permanent damage, that’s another story, but people who enter the bloodsport of politics should understand that’s the nature of the game.

That is, after all, the theme of my book and why people are saying under their breath that they like the title so much.  It alludes to the American understanding that conflict is at the heart of our “republic.” When the law wasn’t present in times past of western expansion, the gunfighter’s brought some form of order to those far-flung regions.  Many people were killed in cold blood and drunken violence, but the presence of conflict was the first foundation for law and order.  If someone did something to someone, the threat of a gunfight was a genuine menace, and people thought twice about it.  And if they were caught killing in cold blood, the community often hung people right there on the spot, killing them.  Many times, innocent people were hung.  But people did think twice before engaging in destructive behavior because people were not afraid of conflict as they are today.  In so many ways, you have to look at our academic approach to conflict during the last century and question whether or not we have all been poisoned with the pill of globalism so that our republic would fall under those same conditions.  So it is certainly my goal with The Gunfighter’s Guide to Business to resurrect the sentiment that conflict is good and healthy for maintaining a proper republic.  Not necessarily with violence, but in how Matt Huffman, George Lang, and others did with S.B. 22 in 2021, which has saved Ohio from a tyrannical Biden administration looking for ground cover for their many scandals.  Without the conflict with DeWine, Ohio would still be imprisoned by the white coats of bureaucracy.  It seems rare these days to see such conflict and courage, but it does happen; there are Matt Huffman’s out there who understand good government and utilize it to the proper effect.  And people understand that in my title, The Gunfighter’s Guide to Business, something important has been missing in our business and political cultures that need to be dusted off and resurrected to full effect.  And then, and only then, is when America is back and will sustain itself for the world well into the future.   

Rich Hoffman

The Gunfighter’s Guide to Business
Click to buy The Gunfighter’s Guide to Business

There is Nothing Worse than Saying Something Cannot be Done: Managing unknowns for victory

Sometimes the Answers are Where Nobody Looks

For perspective, I feel like I say it 1000 times in a week; limits are meant to be overcome, not yielded to.  When I hear someone say, I can’t do this because of this, or I can’t do that, I immediately hear laziness in the terminology. It’s a lazy approach to life because skills are often needed to be developed to achieve a task.  And when people tell you that something can’t be done, it’s because they are too lazy to do it, plain and simple.  I understand limits, but as I talk about constantly in my new book, The Gunfighter’s Guide to Business, perceptions of what is achievable today will be shattered tomorrow with lots of practice.  That is certainly the case with various fast draw competitions that go on all over the country that are less known to most of the world because they exist in pockets of Americana.  We seem to understand these kinds of things in sports, where rookies improve with experience, and that few people expect a newly drafted football player to go straight to the NFL and be a superstar.   It takes time and development to become great.  And that is true too in how we make all our livings.  When I hear someone tell me that it takes this much time to do this kind of thing, that is never a fixed value.  But is only a point of reference that should always be pushed for and achieved.  That is why I suggest that all business people stop thinking in controlled statistical ways and always look for innovation opportunities to explore what can be done, not what lazy people tell you can be.

Bullwhip Speed and Accuracy

Every year that I do the Annie Oakley Wild West Show in Darke County during the last weekend of July each year, I go through this process.  It’s always one of the fun weekends that I give myself to keep the world in focus.  I love Darke County, Ohio.  It reminds me of many towns out west and brings the heart of America close, so it’s easy to see.  And this year was no different.  We have the bullwhip competitions that I always participate in, where many of these ideas about business have matured over the years and eventually evolved into the themes of this book.  Now that I am one of the elderly participants, the competitions have become a period of self-reflection for me rather than a nervous do-or-die thing with legacy performers from years past.  As I also talk about in The Gunfighter’s Guide to Business, young people need more than anything a reputation to launch them into life.  Well, I have my reputation well intact, and nobody can ever take that from me, even if the thing we are doing is relatively tiny in the scheme of things.  The bullwhip competitions of Annie Oakley for me were always a big deal because the people who do them are unique.  The activity is out of the box, and you develop a genuine respect for the people who share that space with you.  And the competition pushes you always to get better.  And once you push yourself to get better and have success, you realize that the same holds with just about everything in life, including decisions that cost millions of dollars either way if success or failure is utilized.  That may be the life I’m in now, but over the years, my grounding in these cowboy arts always kept things authentic to me and gave me perspectives that nobody else was considering, even though they probably should have. 

The two videos I’ve included in this article are from two bullwhip competitions from this latest 2021 Annie Oakley show.  I always do pretty well in those, but the value in winning has diminished a lot over time.  What matters most to me, what has become an obsession of sorts, is managing all the competition variables in these kinds of things.   In both competitions, the goal is to cut as many cups off the target stands at the fastest rate that you can.  One competition, the Speed Switch, requires you to do so with both hands.  The other, Speed and Accuracy, is all one hand and in sequence.  If you miss a cup, it’s a 5-second penalty.  You get two attempts at each cup.  You have to stand six feet from the target and not cross the line with your feet.  The time starts on your first crack.  Those are the rules.  That is the way participants interact with the competition.  Like in all things in life, that is how we plan to achieve success, cutting as many targets as possible in the fastest time you can.  What fascinates me is all the variables that come up in pressured events that can wreck those plans.  The people who usually win at these things, whether they are in bullwhip competitions or big business deals, can manage those variables. 

Bullwhip Speed Switch

Many talented people are good at the exhibitions in the bullwhip world, but not so good at the competitions.  Without the pressure of time, where they can show off the skills that they’ve practiced for hundreds of hours, they are magnificent world record holders, and it looks great for an audience.  But when they apply the same methods to a timed competition, things go bad and don’t look so good.  It has always fascinated me how the difference between the two is so applicable to life in general.  People who study and practice a lot in life can put on a great show.  But when the pressure is on, they usually choke.  That choke is what people tell me thousands of times a week and expect me to accept because that has become fashionable in the world, to accept failure. Instead, my thing is to get comfortable with pressure and danger and learn to manage the variables.  Not to yield to them.

I have done those contests for many decades now every year at the Annie Oakley event, and not a single one has ever been the same.  Sometimes the popper blasts off the end of my whip.  Sometimes the whip gets caught on the target stand, as happened this year.  Sometimes we perform on grass, sometimes on smoothed concrete where the whip slowly slides all over the place. Sometimes the wind kicks up and throws off your aim.  Sometimes, a speedy guy will have luck catching most of the targets on their first run, forcing you to go faster than you are comfortable with.  All those variables are what make the good from the bad.  It’s not the skill; everyone who competes has talent.  But it’s in how you manage the variables that matter most.  

Its all in fun, but is it……………………..?

Ultimately, that is one of the big takeaways from The Gunfighter’s Guide to Business. I’ve been a professional in the industry for more than three decades, and I work with people who also have a lot of experience.  Everyone has lots of experience; they go to college, get trained and try to do the best they can.  My point is that little things like these extra little competitions I do, such as bullwhip competitions force you to adapt to all the things they don’t teach you in an orthodox society.  How can you use your skills to accommodate all the things that happen that you don’t control?  Can you still win then?  Well, of course, you can.  But what makes me madder than a hornet that some kid has stuck a stick into its nest is when someone tells me something can’t be done because they have not learned themselves how to manage variables in their life.  That they accept that anything outside of their skill level is a mystery that they automatically yield to.  To me, that is just the kind of thing they should all be training for, in having the skill to do the job, but in honing those skills so that they can adapt to the variables that come up along the way.  That they can successfully manage the situation when it’s never optimal and still succeed. 

Rich Hoffman

The Gunfighter’s Guide to Business
Click to buy The Gunfighter’s Guide to Business

How To Lie With Statistics: Bill Gates and his big secret

Bill Gates and the Way to Lie with Statistics

I’ve been watching all the press for Vivek Ramaswamy’s new book Woke, Inc: Inside Corporate America’s Social Justice Scam and Mark Livin’s American Marxism, and it has been frustrating.  They are poking around the rim to a much deeper problem, and that’s a baked-in ingredient to the original scam.  And that scam is very much a part of all our lives, a recent invention that touches us at every possible level.  For that very reason, I set the conditions of my recent book, The Gunfighter’s Guide to Business, at a time before the progressive era.  We need real answers to these problems, not just asking the questions. That’s not to say Woke Inc or Mark’s American Marxism are not good books.   They are great books, and everyone should read them.  But they are short on solutions.  We all know that first you have to ask the questions, but like most things in our modern world, the answers are never entirely within reach, and many people spend their whole lives looking for their fulfillment.  But they can’t get it because of a bit of scam that started at the start of the academic age where technology passed over the airwaves and into people’s living rooms.  Where television and advertising attacked people’s intellect in ways they had no previous intellectual defense mechanism.  And an age was created where billionaires and corporations could function in ways that no king of England ever could, through subversion of all national sovereignty hiding behind a façade of free-market capitalism when in fact, the villains are among the worst dictators the world has ever known.  Bill Gates comes to mind.  Gates is a guy who gained a lot of wealth early in his life.  So he replaced the ambitions that typically occupy paying off mortgages and raising children with climate change and vaccination obsessions. Over time, it has warped his mind into a villain for all liberty lovers everywhere. 

I guess I had read it before.  The book was so old that I read it first years ago.  But I didn’t know until recently that Bill Gates had put his blurb of approval on the front cover when the book was released to the public in 1993, at the height of Microsoft’s rise to power.  The book How to Lie with Statistics was initially published in 1954, and much of it reflects a time long forgotten when the average income for most American homes was much lower than it is today.  Seeing one of these modern versions of these books with Bill Gates’ name on it, after all the Covid mess, the election discrepancies, the push for a Green New Deal, the multi-trillion-dollar infrastructure plan, it was to me like a Batman villain leaving behind some hint that the source of the crime was within reach, but that the villain knew people were not smart enough to figure it out.  It was as if Bill Gates was saying, “the answer is right in front of you fools, but you do not have the minds to see it.” His endorsement of this old book by Darrell Huff is pretty much mockery if you look at it in reverse, from the comfort of hindsight.  What Vivek and Mark and many other modern political pundits and writers missed when analyzing contemporary events was that the villains of our day were using the methods of this little obscure book.  Well known among the billionaire activists of the world are books like this, to commit open crimes right in front of our faces.  Rules for Radicals come to mind, as well as The Communist Manifesto.  They have positioned themselves as the most intelligent people on earth who have the most money, so naturally, we assume they know what they are talking about.  But what they want is revenge for being geeks or domination of the world, such as George Soros has always been after.  If there is any law we need in this world if we are not going to have honest elections and put our billionaire in the White House, then we need to eliminate certain kinds of donors whom we know use their money for evil to undo our Constitution.  George Soros certainly falls under that category, but then again, so does Bill Gates. 

Bill Gates little Secret

Lying with statistics didn’t start with those modern terrorists.  Human beings worldwide never really figured out how to filter media such as radio and television once our private time went from fixing tractors to suddenly watching I Love Lucy on tv each week and the ads that accompanied them.  Suddenly, we were inundated with statistics of every kind because statistics told a story, such as how many people like to ride school buses and how much meat men and women eat on Tuesdays.  We never solved the validity of statistics in any society on earth and who tells the story.  What happened to us was that honest people continued to earn honest livings on farms and factories, coming home to their families each day as dutiful Americans. Still, the scum bags, the shysters, and scam artists of every kind and the activists who wanted to rule the world found a new game in town, the art of manipulation through mass media and the ability to lie with statistics so that social movements could be moved toward those who wanted power.  Bill Gates knew what he wanted to do with his life.  He was already rich and could have anything he wanted in the world.  But what his money couldn’t buy was public sentiment for his religion of global warming.  But he could use his money to influence opinion with all kinds of statistics, and that is how it started with him and where we find ourselves to this very day. 

How the scam works

All the villainy we have seen involving Covid-19 is described in the book How to Lie With Statistics.  Without question, Bill Gates endorsed this reprint of the book as a kind of hint, a game he was playing with the world, a catch me if you can sort of thing.  He did it again in 2015 when he put the book on his summer reading list with other books about vaccines and other troubling issues.  It’s an easy book to read; it’s certainly not complicated.  Other books like it have been written since, yet Bill Gates picked this one to endorse personally.  Not exactly the book of a modern genius. Instead, it’s like the Rosebud from Citizen Kane, where Gates would destroy the world to save it from human beings and their statistical improbabilities of climate change, only to leave everyone confused as to how it all happened.  But Gates can laugh and look in the mirror, declaring that he initially gave us all the hints.  But we were too stupid to see it, so in that way, he can then transform all his guilt onto us.  After all, he was the honest patron who told us how evil he was and what he planned to do.  It was our fault that we let him do it.  Do you see how that works?

All the math on Covid was wrong, purposely misleading just as they say to do in How To Lie With Statistics.  When colds used to be counted by deaths, this new method measured everything in cases.  Like the example in the picture of the farms that increased over a five-year period, it wasn’t farmed property that changed.  It was just that the rules were changed to give more properties the qualification of being a farm.  What governments worldwide did following Bill Gates and his money began to measure things differently regarding colds.  They did it because they wanted Bill Gates funding, something that Gates had the money to give away even though he could care less about any of it.  Money could buy for Bill Gates love or homes.  But what he wanted was influence over power-hungry people who didn’t care what statistics Bill Gates gave them.  For a fee, they’d take it and run with it, and in so doing, people like Gates were able to purchase up most of the media culture.  And people never noticed faulty statistics from honest ones because everything was hidden behind a common assumption in all media, that other people more intelligent than we were made all the statistics we heard about.  But what the gag and crime were always meant to hide was that the people making the statistics weren’t so smart.  They were vicious and evil.  But to mask it from themselves, they even gave us the method they planned to use against us, to our doom.  But they knew we would not even look at it and would fall for their scams anyway.

Rich Hoffman

The Gunfighter’s Guide to Business
Click to buy The Gunfighter’s Guide to Business

Where to Get ‘The Gunfighter’s Guide to Business’: The Book Depository offers it at 10% off if anybody wants to flood Hong Kong’s streets with it to overthrow communism

Where to Get The Gunfighter’s Guide to Business

So far, my new book, The Gunfighter’s Guide to Business, is doing what I wanted it to do; it has opened up a new kind of dialogue with my usual blog audience and expanded the message in ways that promote growth and hope. I’ve spent over a decade writing just about every day literally.  At this site, there are many thousands of articles that I have written for free that are good and relevant to the problems of our day.  But there is nothing like a book you can hold in your hand.  Many authors have published works about the opposition to our American Republic, such as Saul Alinsky, The Weather Underground, Antifa, and many others openly hostile to American life. People have read them as a recruiting mechanism toward the mess we see today.  Traditional Americans, I hesitate even to say conservatives, have not met the challenge for many reasons.  They looked at the insurrection possibilities more as a nuisance than anything, yet here we are.  These evil people have been vile, and now many of them are running our government.  And like a good sheriff from the days of the Wild West, we have to clean up our town, our country, and our very lives in ways we never thought we’d have to.  I wrote The Gunfighter’s Guide to Business as a purposeful strategy guide for undoing unprofitable enterprises in our political lives and our places of business.  At the foundations of productivity to preserve goodness and justice for all.  I will likely always write daily articles as I have, and I’ll do it because many people need to hear words of encouragement and some sense in a confusing and aggressive world.  But a book is different; when people buy it, they invest.  It has added value to them.  Then in reading it, there is the investment of time.  In the end, a book has a complete set of thoughts, from the beginning to the end.  A book projects a comprehensive view to behold and can direct the reader to a resolution, which is needed. The Gunfighter’s Guide to Business has been created as an option toward conceptual understanding.

The book doesn’t come out until August 28th of 2021. Still, just the initial links to booksellers such as Target, Barnes & Nobel, and The Book Depository have been encouraging. I’ve made many new friends from hopeful people looking for something just like The Gunfighter’s Guide to Business.   As I have been saying, this is a book I wanted to read.  At this point, I have read over 1000 books in my life.  And am well on my way toward the next thousand.  Yet, I have not seen a book like this one on strategy ever written.  I meant for it to be Western Civilization’s answer to Sun Tzu’s The Art of War which we haven’t seen in 2500 years.  So when the question is asked, why me and why this book?  It’s because I got tired of waiting for someone else to write a book like this, and nobody has.  And there are no plans to do so by anybody.

Many conservative writers are doing good work, but there appears to be none who are audacious enough to presume that they have the authority even to attempt such a book.  We would assume that such a book would come from some great war general or even a country’s president.  Yet, in truth, most of the best things in life come from those who reach for the stars and get burned along the way and are outside observers of any historical trajectory.  It has become clear that institutional assumptions and the products of their effort will never produce such an unusual perspective to defend Western Civilization’s capitalism properly and audaciously as needed.  It would have to come from a unique perspective to answer popular classics such as The Art of War and Japan’s Book of Five Rings.   It’s not in following the rules of publishing either that any such book could come to be; it takes in some cases breaking those rules because the rules have been limiting the thinking in the first place.

The publisher of The Gunfighter’s Guide to Business has been great to work with Liberty Hill, a division of Salem Publishing.  I went with them after the whole incident with Parler, where Amazon shut them off their server.  I had been considering publishing with Amazon because of their vast resources and reach, but what Parler taught us was that if we fall out of political alignment with a host of our work, we could find ourselves canceled out of existence.  So I changed course after that event and found the very conservative Liberty Hill publishers, which were terrific.  However, they have listed me as to booksellers as a conservative author. That’s true; I am a very conservative author.  But I have already seen a stigma directed at me on search engines and product placement.  For instance, because Amazon is a bookseller, The Gunfighter’s Guide to Business is listed for sale.  Yet the Kindle version, which is available now, is listed on a different page than the print edition, out on August 28th.   Usually, all editions of a book are listed on the same page.  Little things like that will impact the buying experience where a purchaser may have to decide between a digital version and a print edition.  But the way Amazon listed it, they may not know they have a choice.   The book is available anywhere books are sold, so I’m not going to get hung up on little things like that. Still, it is an indication that wherever the marketplace can be manipulated against a conservative author, you can bet that some activists working for these companies will certainly do so.  It shouldn’t be a surprise, but rather, it should be expected. 

So far, the best price for the print edition has been coming from The Book Depository, which is offering it at a 10% discount off the usual price.  The Book Depository is selling The Gunfighter’s Guide to Business at $15.21 for the print edition.  There are also Nook versions of the book as well as offerings at iBook in a digital format.  We may do an audible version at some point, but the book itself should be different from what we do on the blog site.  The Gunfighter’s Guide to Business is meant to hold in your hands.  It’s also meant to be divorced from the internet, meaning that the relationship for big brother is removed from reading it. It’s a book that some mass investor may want to buy and dump into the streets of Hong Kong or Cuba to teach them how to overthrow their communist regimes, much the way communists have flooded colleges and regions of activism with The Coming Insurrection and Rules for Radicals. It would be good about now to flip that script.  There is nothing like a book you can hold in your hand or stick in your pocket to read at the small hours of the morning over coffee and pancakes somewhere to refer to when the strength of the day has worn away, and a freedom fighter needs some encouragement.  Honk Kong could use a lot of that, so that’s my thinking on the hard print editions at this point.  If someone wanted to do such a thing as an investment, it wouldn’t hurt my feelings.  If we can get them a 10% discount, I’m all for it. 

As I said, I have spoken to many good people over this past week who were very energized to get The Gunfighter’s Guide to Business to satisfy their strategic goals. It’s a scary world right now, and things do appear hopeless.  But I would argue that it is all entirely on purpose.  It’s like when a robber tells us to stick up our hands and people comply because they hope that by going along to get along, the villains will let them live and not just shoot them dead.  And that’s what we have going on a lot these days, especially when it comes to mandatory vaccination talk and the wearing of masks to submit to a tyrannical authority.  The Gunfighter’s Guide to Business is all about how to eliminate that robber before they get a chance to hold us up.  And that is a very proactive sentiment that people are finding attractive.  All hope is not lost.  I would argue that we are just beginning to win absolute freedom for ourselves in these dark times.  For many, it just takes a slightly different way of thinking to make it happen, and from what I hear so far, we are well on our way. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Sometimes Doing the Right Thing is to Break All the Rules: The answer to Mark Levin’s ‘American Marxism’ question

Sometimes Doing the Right Things Means You Have to Break the Rules

One of my favorite lines from my new book The Gunfighter’s Guide to Business is that it “is the losers of the world who make up the rules of life.” There are many lines like that in what I’m calling a conservative book on strategy, but that one is more relevant to me due to the nature of our current politics and wokeness in our corporate structures. I’ve read many hundreds of books from conservatives and liberals over the years. It’s always been frustrating to see liberals putting out books like Rules for Radicals and The Coming Insurrection while we have failed to answer. In contrast, on the conservative side of things, the books come out as warnings about what’s coming rather than giving people a means of dealing with them.  Liberals have been audacious in assuming they were important enough to steer the entire human race in the direction of their choosing, making up rules that we as conservatives always follow to the letter.  The essence of all our outstanding literary achievements and countless hours of talk radio has been to work within those rules and be good people by pointing out the evils of liberalism.  All the while, the rules were made by radicals and losers from the beginning to doom us all, and we have been following those rules right over a cliff to our peril.   I love books, all books, by all people, even by the other side politically.  If it’s a book with binding on it, I likely love it.  Because even books by those I disagree with teach me something.  And as I said, I have read a lot of them and have been waiting for someone on the conservative side to come up with some book on conservative strategy.  But it never came, and now with things the way they are now, I figured I would just sit down and do it myself, resulting in The Gunfighter’s Guide to Business.   The publisher sent me a few advanced copies ahead of the August 28th release date, where the book will be available wherever books are sold.  Yet, I did take a moment to enjoy holding the book and going through it due to the long journey it took to produce it.  Finally, a book on conservative strategy was here.  I didn’t care if I wrote it or if somebody else had.  I was just happy to have it in my hands.

Its been the most frustrating thing to watch, liberals creating rules we all live by, then as we were killing ourselves with terrible thinking, such as Critical Race Theory, a lack of defense about capitalism, a lack of defense of our family structures, our religions, our president, our businesses—everything, the liberals who have been writing these books on strategy for years were rolling in the mud like pigs after a feeding frenzy.  How could we help facilitate so much evil in the world just by following the rules?  Well, that has been their trick, the liberals, and they figured that out about us many years ago among the gangsters of Al Capone and Bonnie and Clyde.  The gangster era was what was left of the old gunslingers of the Wild West. It was a direct result of progressivism that crept into American society at the end of western expansion.  Instead of facing down our enemies on a dusty street in a duel to the death in the pursuit of justice, our criminals hid in the shadows and functioned outside of our Christian sentiments.  Once Democrats in Chicago observed the Midwest antics of Capone’s mob and the elusiveness of Bonnie and Clyde all up and down the Mississippi River, they had their game plan, which they use aggressively to this day.  The book was Rules for Radicals by Saul Alinsky, and the top people of the Democrat Party used it to create the kind of world we are dealing with now.  They made the rules because they had been losing as a progressive movement that desperately wanted to take over America from Europe. We followed those rules to our present circumstances. 

I read the books, especially Rules for Radicals and The Coming Insurrection, and was thinking, “these aren’t very good books.  Why are they so popular?” They looked to be self-published, poorly written monstrosities that I wouldn’t think would survive the book reviewer critics of liberalism.  Yet they made it through, picked up some big endorsements, such as Hillary Clinton, who was obsessed with Saul Alinsky for many years, those works made it to the top of the Democrat platform at the national and international level.  Meanwhile, as I said in the video above, this isn’t negative toward Mark Levin’s new book selling like hotcakes in Gatlinburg, Tennessee, American Marxism—conservatives read and write books pointing out the problem. Still, we never are pretentious enough to write our strategy guides to answer those problems once we see them.   I think Mark’s new book is excellent.  It points out the history of Marxism as it has infiltrated America for years. I’ve been pointing that out on this blog for decades too, but what are we supposed to do about it?  American Marxism says we need a movement to stand up to Marxism.  But how do we do it?  Well, that’s when I decided to sit down and write a counterpoint to one of my favorite books of all time, The Art of War by Sun Tzu, which is 2500 years old.  I thought it was time the human race has an update and one from an American perspective.  Something that would answer the question that Mark Levin and Sean Hannity have framed for us.  But a means to achieve success at all the levels of our lives in a way that hasn’t been done before. 

So if I was you, dear reader, which I have been, the question on your mind is why did I write the book and not some genius war general or former president of the United States?  What makes me qualified?  I tell quite a story of my background, which you can find on the sidebar of this website that will offer insight into that very question.  But honestly, I think many of us could have written The Gunfighter’s Guide to Business.  Most of us already know the answers, but we are too nice and too good to do often what needs to be done.  We need to understand why breaking many of the conventional rules that have been imprisoning us morally is the correct action.  And of those rules that have been holding us back is this notion of pretention.  That any of us should never assume that we have the answers to save humanity, well, I would say, why not?  Why not you?  Why not me?  Why should we surrender to a hostile political left full of hate and evil?  Because the rules of our life tell us too?  Well, that’s why one of my favorite lines from the book states that the losers often make the rules of our life because they have to find some way to cripple the good and just so that they can have a shot at winning the future.  And we have generally accepted this sabotage gleefully because our value judgments were in being good people who follow the rules.  But when the bad guys made the rules, then what?  Well, that’s what The Gunfighter’s Guide to Business is all about, and I’m very proud that it’s coming out to offer options where many of us just haven’t had them before.  Sometimes, to do the right thing, you have to break the rules.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The 25/25 Rule: Using Bullwhips to understand Overcapacity problems

I have enough for my book to include this small sample from the upcoming Gunfighter’s Guide to Business.  There is still a lot of editing to conduct and it will likely be a 2020 project at this point, but thought my audience here would enjoy it, since so many people have been asking how it is coming along.  So enjoy this short sample:

The 25/25 Rule

There are many rules of practice that businesses use to manage their capacity, such as Warren Buffett’s 25/5 rule, or the International Journal of Production Research’s 25/25 rule. With Buffett, he states that out of the top 25 things that you want to do in life, you should only focus on the top five, until you’ve completed them. And with the 25/25 rule the goal is to reduce focus on the bottom 25% of your workload and to squeeze improvements in process out of another 25%. Thinking like a gunfighter however, these measurements in business are only new ways to present targets to hit and have their own sets of problems that unless looked at correctly, are useless. As I have spoke about, there are many weapons that gunfighters can use to do their business, guns are just one of them. Another is the bullwhip which I find has many direct correlations that apply to conceptual business matrixes such at the 25/25 rule.

As I have said about the bullwhip and in fast draw shooting in general, the primary objective is to do the most work with the most power in the shortest and most accurate time span possible. With bullwhips, to get the maximum impact out of the end of the weapon with the minimum effort it requires the handler to project that effort toward a target at a proper moment where the crack will occur in space and time. It is really quite an effort in physics to be able to crack out the flame on a candle with a bullwhip which among those who can call themselves experts, is a common act. When hitting targets with a bullwhip the effort looks effortless when done correctly as most of the action happens within a second’s time of measure. But there are many small steps within that second that must occur correctly to make such a thing happen, especially under the burden of timed pressure. Yet even just cracking out a flame on a candle with all the time to do it in the world takes a very timed approach to inflict the minimal effort to get the maximum results of cracking the whip so near the candle that the sonic boom created blows out the flame.

When companies utilize the 25/25 rule essentially what they are saying is that they are over capacity due to their sales departments over booking the facility and that they are picking the bottom end of their 25% of business portfolio to ignore so that they can focus on their top percent of valuable customers. The problem with this approach is that it allows bad management to hide behind a method of measurement and to use the analysis to disguise bad approaches to solving the problem. In the Cowboy Fast Draw competitions and Wild West Arts work that is like saying that the weapon handler needs more time to do a good job. But as we know in gun fights, the fastest and most accurate were the ones who won the duels. There were no rules for taking time to deal with the incompetence of the duelists. If the gunfighters were incompetent, they were killed. And the same holds true in business.

The aim of the Western Arts isn’t just to enjoy the historical nature of traditional weapons used in war within American culture but is to represent the necessities of living within a western society. The needs of American business is one of those requirements, and not connecting those proper metaphors to the function of business can lead to detriment, which for too many companies is a common occurrence. Such as the case with the 25/25 rule the way it has been proposed to help companies with their problems of overcapacity. The solution to those problems are experienced in western competition where speed and accuracy are measured. There are many very good shooters in the world and very good bullwhip artists who have trouble with the fast draw competitions of Western Arts. They look great when performing for audiences until the pressure of time is added, then things get tough and people start reacting poorly under duress, which is the point.

Most consultants in the United States and Europe are following similar methods of reducing push systems and instead incorporating pull, where one element of a supply chain does not ship until the downstream source is needed. The 25/25 rule is an element of this thinking and it essentially dances around the true villain which is incompetence. If a manager either upstream or downstream just can’t handle the pressure and has a hard time recruiting and retaining good employees, they will obviously have trouble doing the required job. The 25/25 rule gives them some cover to then focus only on their valuable customers and letting the less valuable fall off the portfolio. This might look great for the internal measures of a production environment, but it doesn’t equal the task of the sales department that is trying to book work and help a company profile with new business. The incompetent managers within an organization might be angry toward sales for bringing in more work than they feel comfortable handling. And that is the core of the problem. Many of the Lean consultants do have good ideas but they try to use peer pressure to level load a facilities production output instead of focusing on making the individual contributors better.

I have seen many really good bullwhip artists struggle with the speed and accuracy competitions that are in the Western Arts events, because the rhythm and pressure of a timed competition throws off everything and they would argue that if the rules were not so rigorous, if only they had more time, they could do better. Well, who couldn’t? The point of timed pressure is to sort out the good from the bad and in business that is certainly the case. Thinking like a gunfighter, anything less than fast and accurate would mean death, and it does to businesses also.

It is up to the weapon handler, such as in the case of the bullwhip artist to get better and to acclimate themselves to the conditions of the battlefield. If doing a speed and accuracy competition with bullwhips between 15 to 12 seconds is the parameters needed to win, then that is up to the bullwhip artists to get better to compete in those parameters. In the case of businesses where sales provide jobs and the various program managers within the organization determine that the scope of work fits within the company portfolio it is not up to the weaknesses of production to decide that they can’t live up to the expectations. They must get better to meet the needs, not hide behind some bounty hunter rules created to make their business thrive while the businesses that hire them suffer under their own incompetence. Rather than try to force the industry to deal with the artificial constraints created by bad management, companies should strive to get 25% better to meet those market needs and to create value for their customers. What if a town sheriff stated to the population looking to them for protection that to be a good representative of the law that the criminals needed to be 25% slower in their threats and actions of aggression so that the sheriff could handle the danger? Instead, it is up to the sheriff to get faster, and to be better. And if more bandits come to town, and are smarter and faster yet, it is up to the law to get better to keep the peace. So, it is with any business. The customer needs what they need, it is up to the company to give it to them, or to figure out how to without going out of business in the practice. And that only happens when you force everyone to get better, not playing to the weaknesses of the workforce managed poorly by the incompetent.

Rich Hoffman

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