Tag: Disney

Avatar, the United Nations Message about Sustainable Development: Liberalism has killed movies and Disney in general

I feel like it’s appropriate to gloat a bit about the box office disappointment of Avatar: The Way of Water is seeing. I predicted this poor showing several weeks away from the release in December of 2022, and everything is happening just as I said it would. I like Jim Cameron, and I have been very supportive of Disney as a company over the years. But these people and companies have moved much more to the leftover political time and use their entertainment platforms to communicate radical left ideas. And Avatar is essentially a United Nations sustainable development advertisement that centerpieces a save the whales campaign. In the world we live in today, people are tired of having left-leaning messages crammed down their throats. And that is what this new Avatar film is, a massive environmental message about how primitive society is superior to a technological capitalist one, and people aren’t exactly flocking to see it. Now with the first Avatar, back in 2009, when people assumed that there were freedoms of choice and that the political left deserved a chance to be heard from after eight years of George W. Bush, the massive growth of government after 9/11, and the belief that liberalism and conservatism could all live well together, people were willing to give Avatar a chance. And because it was a visually spectacular film, they went to see it and listened to what James Cameron had to say about the benefits of worshipping nature.

I don’t hate Avatar; here, my wife and I are at the Avatar land at Disney. I think it’s fantastic. But it certainly advocates a political, environmental message as its purpose. We filmed this for my children to see who were curious about what we were doing on our vacation.

This new Avatar film is doing good business from all normal measures. It is on track to break a billion dollars quickly with global box office numbers. Avatar is doing fantastic in countries where the United Nations is much more respected, such as Europe, and the greenie-weenie message is more accepted than in the United States. The liberal message with the fantastic visuals is worth seeing for people. But this film is now two weeks out and tracking with other blockbusters, and from the beginning, Disney was hoping this movie would be something special and that people would flock to see it like the previous movie. After all, Disney is committed to several more sequels of these Avatar films, and they think they will all make a few billion dollars each. Instead, what they are finding is a product with brand damage. In a post-Covid world, people are a lot more jaded about the liberal messages that are in movies. People watched their president being stolen from them. Instead, we were given by American intelligence agencies a loser in Joe Biden and told that all fossil fuels would be eliminated and we’d be forced to deal with power losses due to a lack of sustainability of solar and wind power. And the reason for Democrats is essentially the plot of Avatar 2. We have to save the whales. Capitalism is bad. And white people in big technical ships want to exploit indigenous people who live in harmony with nature. It’s the same argument against the formation of America and arguing that the Indians found in North America had their lives taken from them in favor of a greedy capitalist culture of technology lovers who are too into themselves and not bowing at the feet of mother universe.   

Of course, the pin-heads at Disney believe that the World Economic Forum people in Davos are the future and have bought into it. Larry Fink’s BlackRock has bought up much of the board at Disney. Now their leadership is filled with purple haired transexuals who think the grooming of kids in kindergarten is appropriate. They wanted to go to war with Ron DeSantis in Florida to throw their weight around as a company, which would somehow work out fine on the public trust front. When the first Avatar film was made, it was produced by 20th Century Fox, but now that Disney has acquired that production company, Disney has the rights to Jim Cameron’s creations. And behind the scenes, they have been attached at the hip with their environmentalism messages. While Avatar doesn’t appear to have much going on with gay characters, the politics of the green movement is clearly the driving force. And people get enough of that on CNN, MSNBC, and all the newspapers these days. They are not inclined to spend money seeing a 3-hour movie about those topics. In days before the government showed all its ugliness with election fraud, FBI insurrections to throw a popularly picked president out of office, and all the evils government showed with Covid and the lockdowns, we are in a much different world than when the first Avatar film came out. Cameron has always flirted with liberal messages in his films, the Terminator films were cautionary tales of the evils of technology, and the Abyss was all about aliens who were warning us about our own tendencies toward destruction. But the old truck driver in Jim Cameron managed to speak a language of violence and independence that people could relate to. Hence, they overlooked the growing liberal in Cameron because his movies were good.  After all, at the end of the Alien films, it was always the woman, Ripley, dressed in underwear, who representing Mother Earth would defeat the terror and save the quest.  The message was always obvious in those films, the feminine aspect of nature would always save the day.  But back then, Cameron and his fellow filmmakers were coyer about it.

But the success of Titanic, then Avatar went to Cameron’s head, and he has forgotten what made his movies great. Now he thinks he has the political capital to put very liberal messages in his movies, and people will love his movies so much that they might just learn something along the way. And that clearly is the belief of the Disney people who have drunk the Cameron Kool-aid. Where Cameron used to disguise his liberalism much better in the past, now he’s like the old man who farts at the table and just doesn’t care who might protest because everyone is hoping that they’ll get a nice present from that crazy old man at Christmas time, so they keep their mouths shut. And that Emperor Has No Clothes on mentality has hurt Jim Cameron. He has lost touch with his audience and thinks people like these blue people he created in Avatar are much beloved. But in truth, and this is the fact he hasn’t faced yet, it is because of technology, not the nature message, that people have gone to see Avatar at all. It’s all about the visual spectacle, not the message that people go to see, and this time around, people have seen it and done it. And liberalism is driving them away. It’s certainly not bringing them into the theaters. This isn’t Top Gun: Maverick which I would say is an average film from the 80s done now that people desperately crave a return to. People went to see Maverick because it made them feel good. Not because the movie was great but because they wanted to see that kind of patriotic story, even in places around the world separated from American influence. Avatar is the opposite; people go see it for the colors and the curiosity. But they forget the names of the characters after because they really don’t care about the people. Only the pretty scenery. And that gets them into the seats the first time, but we see that they go once and then forget about it. The film doesn’t have legs, and that is because of the grotesque liberalism contained in the story that has ultimately destroyed the Disney brand forever.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

 

Woke Politics is Killing Disney: We are not “global citizens” we are Americans–the world follows

You can’t kill Indiana Jones. But that is the word from test screenings or previews that are coming out of rough cuts of the movie. And it wouldn’t surprise me that they would try. In this new ESG world for which Disney is offering itself as a leader, killing off an 80s representative of toxic masculinity with a time travel story that ends with Indiana Jones sacrificing himself to the next generation female woke hero is consistent with everything that Kathleen Kennedy has done since she became president of Lucasfilm in 2013. I’m sure George Lucas had good intentions, but he never expected this from his former company and the brands he worked hard to build over many years. For all the reasons he hated corporate filmmaking while trying to finish his famous film, THX-1138, now he is seeing that, left in the hands of corporate control, they could screw up anything. Filmmaking is not a collaborative enterprise, even though that’s what they tell everyone in film school. It is a top-down driver of unique minds who tell other people what to do to obtain a strong vision that audiences can then enjoy. The previous Indiana Jones movies were all from the mind of George Lucas, and that’s what people wanted to see. And what will be interesting about Indiana Jones 5, which is getting some press with about six months until the release in June of 2023, is how different it will be without George Lucas or Steven Spielberg. You can put the same actors, music, and color pallets into a movie, but it won’t be Indiana Jones without George Lucas. And clearly, Kathy Kennedy didn’t understand anything; she thought these popular movies would be vehicles for woke politics and would hold up. But ultimately, audiences will reject them.

I thought the trailer preview looked pretty good, but the problem was it confirmed all the rumors that also indicate that Indiana Jones dies at the end. So like the ESG values of BlackRock have indicated, the way to give audiences a last look at an 80s icon of heroics and toxic masculinity is to erase him from history and to replace him with a woman. Without question, Kathy Kennedy would sign up for that. Whether they stick with that ending after the terrible online reaction is left to be determined. Are they that radical at Disney these days? Well, of course, they are! They are crazy, so I don’t have much hope for the new movie, just as I don’t for the new Avatar film coming up. People don’t want to go to the movies to see woke propaganda and gay rights messages. They want to be free of that, which is one of Indiana Jones’s appeals throughout movie history. But the ESG values of stakeholder capitalism are all about social governance, and Disney has dedicated itself to that leadership, and it is showing in their stock. They have brought back Bob Iger as the CEO to help them make the transition from value-driven content to the traditional way to make good movies; they earn a lot of money at the box office, and Disney is rewarded with a lot of cash. But over the last few years, those values have changed, at least on the corporate side. Driven by Larry Fink and the Klaus Schwab types at the World Economic Forum, stakeholder capitalism is the new value system and a global currency. And Disney expects Bob Iger to navigate that new world in a beneficial way to show other corporations how the stakeholder model will work. So there is much more going on here than Disney killing off one of the most beloved screen heroes of all time. It’s about replacing the value system that western civilization has for this new global view of the world.

But people are people, and what they value won’t change. As Disney has learned with its release of Strange World, which feature a gay plotline for the primary characters, and the weak showing for Black Panther II Wakanda Forever, wokness doesn’t excite people. There was a lot made of Bob Iger’s statements about taking politics out of Disney to repair the brand a bit, but what didn’t get talked about much was that he went on to say that he didn’t believe that Disney was very political. Rather, he saw much of what they were doing as the responsibilities of a “global citizen.” He said that Disney has been telling stories for over 100 years and takes its responsibility to be good global citizens very seriously. And to the ESG values of the World Economic Forum, gender-bending is much more important than box office votes. So Disney is deep into it now. They are off on their projections, and stockholders still measure value in dollars, not ESG scores. And that will continue as we move into 2023, and they find out Avatar won’t make the kind of money they are hoping because nobody wants to waste more than 2 hours on a climate change lecture about nature being more powerful than imagination and productivity. And if Disney sticks with the previews of Indiana Jones that have him being killed, that will kill Disney in ways they can’t even imagine right now. They thought Crystal Skull damaged the Indiana Jones brand. Killing Harrison Ford and replacing him with a woman just isn’t going to work. 

Oh, I wouldn’t mind a female type of Indiana Jones story. I loved Lara Croft until they gave her a stupid bow and arrow instead of the double guns she used to shoot. There is nothing wrong with strong female characters but much wrong with wokeness. And Lara Croft went woke years ago. And yes, the people who want to bring down western civilization and big media companies who have told lots of great stories selling western civilization to the world want to see it all come to an end. Disney these days is a woke company that has permanently damaged its brand. Of course, China and its partners at the World Economic Forum are happy to have that competition removed. But the world is truly at a loss. Yet, people will get over it and move on. They won’t care if there is never a Star Wars movie again. They can live without Indiana Jones. If this movie Indy 5 goes woke the way reports say it is, it will fail, and Disney will further slide down the ESG pit of doom. And Bob Iger won’t be able to save it. Disney was already slipping when he left as CEO just a few weeks before the Covid lockdowns hit in 2020. He knew all about it from the role-playing that went on at Event 201 at the end of 2019. Disney was always built on a house of cards of value that depended entirely on the public sentiment to enjoy the movies. And if Disney isn’t making movies people want to see and instead is committed to woke politics that nobody wants to see, then everything will dry up for them, and their stock will tank. And ESG isn’t going to catch, leaving Bob Iger and the gang holding all the losses for history to remember. People will paint this Indy 5 from their minds, just as many have Crystal Skull. And they’ll live their lives. But Disney will not survive, and Bob Iger looks like he’s going to dig in, much to his own demise. The preview confirmed the rumors, and that has already damaged the brand.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Liberalism Behind ‘Avatar Way of Water’: It won’t turn out the way Disney hopes

Usually, the people reading the tea leaves on television and radio get it all wrong because the leaves they are reading aren’t the right ones. I would suggest a different approach: to read the leaves of media currents themselves and to study what the public likes and doesn’t like as a much more accurate measure. And to that effect, much of where the world is going by way of populism, corporate control, and the way many treacherous characters hide their acts of malice behind liberal causes are on a crash course with destiny and collapsed diabolical intent. With that in mind, I’m talking about the new Avatar film, Way of Water, as if the world is being steered back to nature, into some oriental wisdom from the ancient past to reveal to our modern selves how far we have fallen from the tree. Because the tea leaves that Jim Cameron, the director and writer of the film, and the parent company of the new Avatar films, Disney, are reading the tea leaves of a wilted plant from the past that has long died. The world is a much different place from when the first Avatar movie came out, which earned a record-breaking 2 billion dollars at the box office. I was doing some work with Hollywood then, specifically with RealD 3D, so I knew what many producers and distributers wanted to do with 3D to convince movie goers to put their butts in seats instead of staying home watching movies on their magnificent home theater systems. And the first Avatar movie benefited from a good story, a great filmmaker, and outstanding cutting-edge 3D technology. But people at that time were comfortable with their lives; they trusted that America would always be there and that government wasn’t nearly as corrupt as we know it to be now. And the World Economic Forum was something that nobody knew much of anything about. People lived their lives and were open to strange ideas about environmentalism because there was room in a comfortable life to accept such ideas, so long as they could go home in their gas-powered car and had a full bank account. Church on Sunday put their minds to ease about what would happen tomorrow. 

It will be interesting to watch how audiences accept this new Avatar movie, released over a decade after the first. Disney hopes it will make a lot of money like the first, but I think it will be far short of the original. As will the subsequent films that are already planned will be. People will go see the movie for the same reason they are waiting in line for more than two hours to ride the magnificent ride at Disney World’s Animal Kingdom because they want to step out of their lives and into a unique experience. The Avatar ride at Animal Kingdom in Florida is one of the most outstanding technical achievements I have ever seen for human imagination. The whole Avatar land there is a monument to what the human imagination can produce, and I think it’s great. But, the cat is out of the bag now on Disney and Jim Cameron, who are both much more liberal than they used to be, and the country of America isn’t that liberal. The Desecrators of Davos “back to nature” message is not the priority for the people living in the world. With an overt message of environmentalism versus technical achievement, humans tend to cheer on the products of their minds, not the pagan superstitions of the past, which is the true intent of liberalism and its desire to reset the Vico Cycle into anarchy and back to a theocracy where nature is worshipped as the modern Earth Goddess. The first Avatar walked a very fine line between overt lectures about the terrors of corporate greed and the majesty of nature’s wisdom. And that redeeming message is the heart of the Desecrators of Davos plan to unite all the corporations of the world behind their pagan religions and to drag everyone in the world who uses those products with them to the Liberal World Order priorities for existence. 

It’s not that the new Avatar film The Way of Water will be boring. I’m sure that after ten years of making the movie, Jim Cameron has done some great things in film. But the message itself, this Dances with Wolves in space concept of rejecting technology for the idea that we are all cells within the body of something greater than ourselves, is a political message that people don’t want to hear. It’s been crammed down their throats for a long time now. Since the first Avatar movie in 2009, we’ve been through the Obama presidency and all the terrible things that happened as a result. That led people to vote for Trump in 2016. And when the great America that came from the Trump administration was taken from people in 2020, the Desecrators of Davos through their election tampering, especially with Facebook, they gave us Joe Biden, an embarrassment who has declared war on fossil fuels and represents the forces which essentially want to create Pandora, the land from the Avatar films, here on earth and as a political platform. Through public relations trickery, they can attempt to show that elections are close in America, just as in other places worldwide, such as Brazil. But in reality, people do not vote against their best interests, and this evidence shows in other aspects of our culture the kind of things people choose to be entertained by.

And that’s ultimately the problem with the new Avatar films; they are essentially the Biden political platform, the new religion of the globalists around the world of earth worship, presented as entertainment behind top-level special effects and all the magic a movie theater experience can provide. There are movies scheduled all the way through Avatar 5 that I think are getting way out over their skis. If they were just entertainment, people might enjoy them. But if you have read Klaus Schwab’s books from the World Economic Forum, you would see that Avatar and Disney’s production of them is essentially the world they want to get to hear on earth; it’s a political platform and their goals for the transformation of the world. They want us all to strip down naked, make love to our animal powers, get right with nature, and bend to its will, like the characters in Avatar do. And because of that, I think people will reject the films aside from their initial spectacle and the lack of anything else to see at a movie theater. I predict that all the hard work that Jim Cameron has put into these films will ultimately be lost on a public that is sick of the politics of liberalism being pushed into their lives from every direction, especially in their entertainment. And the results will be embarrassing for Disney and Cameron in the end. It is one thing to visit the Avatar World at Animal Kingdom and to marvel at the technical achievements that essentially attempt to make a primitive life great again in the minds of the Desecrators of Davos. But when you get tired of it, you can go back to your nice hotel, get a nice meal, sit by a very modern pool, and enjoy the world of technology and business with all the audacity that American capitalism can provide. But the point of the Avatar films, and the liberalism behind them, is to get rid of that comfort and to return mankind to a primitive state, so there is nowhere else to go. And people don’t like that message at all, and it will show in the box office results and, ultimately, Disney’s stock.   

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Elephant in the Room: Why the new ‘Top Gun’ movie is so successful and what it means to ESG scores in corporate America

I have always looked at box office results as a kind of vote for what the temperature of the political world truly is. As we know now, elections are often rigged, especially regarding the digital machines and ballot stuffing efforts that have been common in big American cities for years. So political votes don’t often reflect what people really desire culturally. But when a person is willing to get out of their chair and go out into a darkened theater and share a movie experience with perfect strangers, which is a discomfort of its own, the kinds of choices people make reflect a lot about their true character. So I have always looked toward box office numbers to understand what’s happening worldwide and the kinds of mythologies the human race responds to. Knowing all that, I was not surprised that Top Gun: Maverick did well at the box office; it looks like it will come in over 1.2 billion dollars for the summer of 2022. It has been remarkably strong for what I consider a typical 80s movie. I grew up in the 80s, so I remember when there was a movie like Top Gun coming out every weekend, and then when you got back in the car to drive home, there was a new top 40 hit on the radio. We had a thriving culture back then mainly because Ronald Reagan, as an actor, knew how to sell America to America, and people felt good about their country. Hollywood rushed to make movies that appealed to them, which was reflected in the movie-making industry. 

Obviously, I loved the new Top Gun movie, but as I said, I don’t think the film is a technological masterpiece. It will likely win some awards because the kind of people who pursued careers in movie making are happy that finally there is a movie out there that reflects why they got into the business in the first place, the way Hollywood used to make movies before all the woke ESG rules took over and ruined everything for everybody. While Top Gun has been doing well, another film franchise from Disney, Thor: Love and Thunder, came out over a similar summer season release. It died on the vine by the second weekend because it embraced all the woke ESG garbage injected into corporate America, and the voting movie audience decided they didn’t want any of it. For a film with big intentions to gain a billion dollars at the box office from a global audience, Thor: Love and Thunder quickly fell out of favor, while Top Gun: Maverick continued to be in the top 10 even after two months in theaters. Because of this behavior, there is a massive elephant in the room to talk about that I have heard nobody in the commentary business from entertainment or politics nail down, which is worth discussing because of what it means. What we see with movie audiences is a total rejection of the globalist push for ESG values that will undoubtedly be reflected in society in general, and what has been happening in the movie business will ultimately be reflected in society in general, with restaurants, business commerce, and populist politics. The only way the ESG system was ever going to work was to take away all people’s options for what they really wanted. Top Gun: Maverick shows just how successful breaking the ESG formula can be for anybody who dares to, and now that people have seen the benefits, the ESG attempts will fail miserably.

Considering that Top Gun: Maverick was entirely filmed before Covid came along to destroy its original release date for the summer of 2020, the film was not a conscious effort to push back against the globalist trends toward ESG. It was able to get funding because it had been in the works for many years and had Tom Cruise attached to it, so the movie got made. But the global sabotage with Covid, as I said in the beginning, was more of an attack against American culture in every way and the intent was to destroy American capitalism. Small businesses were meant to be destroyed. Amusement parks bankrupted. And the American film industry was targeted to be choked off, even though the political lefties in Hollywood were kissing the ring of the globalists most aggressively. Those market sectors were intended to be destroyed before the year of 2020 ran out, which was the goal of the World Economic Forum members behind the Covid virus, using China to be the face of the disruption. The world was going to have a Great Reset, and America would come out of it under the fold of global socialism run by health agencies controlled by the United Nations, and that was the end of the story. Paramount Pictures was shrewd to wait out the storm and hold Top Gun: Maverick for another two years to hope the American movie industry would survive and that theater owners would not all go bankrupt. Along the way, Paramount listened to its potential audience, and they decided to tweak the film toward a domestic market and ignore China completely, which many considered to be suicidal. But once the movie was released and movie theaters finally opened into something resembling normal, great things happened, and people were hungry for a non-woke movie without ESG goal posts that told a pro-American story that people could feel good about. And the rest is history.

It’s not that Top Gun: Maverick is a great movie. But it offers a non-ESG story that people are starving for, and they have voted with their feet. There are so many other options now with streaming services that people could easily have just stayed home and watched hundreds of other options. So it says something any time people are willing to go to the theater to see a movie of any kind. But what we are seeing happening with this particular movie is that people are voting against the ESG world that is being imposed on them, and the first real offering of American patriotism since President Trump was removed from office through political upheavals is the true sentiment of the voting public. You can’t fake personal choice. Ballot stuffing and other forms of fraud can manipulate results to look like more people than really do support progressive causes. But the tickets bought for a darkened theater in direct competition with other offerings, like Thor: Love and Thunder, show the true sentiment of the public when choice is the deciding factor. With most movies these days being produced for a global audience, especially from Disney, it had been considered suicide to focus on a domestic release, which is what Top Gun: Maverick boldly did. And the result was that the world came to the doorstep of the movie because they wanted to experience American life with their movie purchase. Not to see the same old ESG political nonsense that all the other films were offering, the same homosexual propaganda, the soft stories without defined heroes, and the noticeable lack of patriotism that was clearly part of the plan for a post-Covid world. Top Gun: Maverick broke all the rules and returned to what worked for years. And because of that success, many other industries and political movements will follow. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Disney Stock is Down 31% to the Year: And its never coming back

I warned everyone years ago, Disney stock is never coming back. Currently, as of this writing, it’s down 31% of its value for the year, and this was before the big battle with Ron DeSantis in Florida occurred, where the tax status and self-governing control is in jeopardy. The writing was on the wall a long time ago. Being a Star Wars fan, I was encouraged when Disney bought Lucasfilm, which makes Star Wars products. I have wanted it to work. My wife and I had one of the best vacations of our 34-year marriage in 2019 when we went to Disney World and enjoyed all their creations to celebrate the opening of the Star Wars ride, Rise of the Resistance. No company but Disney could have made a ride like that or built a Star Wars land like what they had in Florida at Hollywood Studios. So I don’t report this news about Disney happily. I’m a fan and have wanted it to succeed. But reality is headed in an entirely different direction.

I’m the guy who used to go to Target in September when the Holiday toys would come out for Star Wars and buy up the cool stuff before anybody else did at midnight. The toy aisle at Target and Walmart used to be filled with Star Wars figures just from the movies that were made in the 80s and 2000s. But after Disney bought the brand, and the company headed in the direction indicated by the Desecrators of Davos globalists, like Klaus Schwab, the brand of Star Wars has died. Gone are the toys or the demand for them. Kids have moved on to their favorite YouTubers, and when you see what Disney has done to a really solid brand, like Star Wars, you can see what they are doing to everything else that Walt Disney built. Disney as a brand is damaged, and it will never recover, and those are the facts. Get your money while you still can.

The truth is that in a free culture like America, the Davos plan for our complete economic destruction by hijacking our brands and destroying them from within with ESG scores will fail. If Disney isn’t going to provide a family-friendly place, then someone else will come along and do what Walt Disney did. America will not be deprived of what we want. We made it in the first place, and we can make it again. Disney World was built when I was a real little kid; I was there when they started digging out the big lake in front of Magic Kingdom. I remember it. It hasn’t been that long. If the family value dollars aren’t going to Disney, they will go to its eventual replacement, whatever that may be. But American brands won’t just go away, as has been the plan by those who hate America, and which to desecrate all the corporate branding directed through finance to a global change state to a one-world government managed by the Desecrators of Davos. The playbook is out, and people can now see what has been going on for a very long time. Being close to Star Wars, I watched how fast Disney destroyed the brand in just a few short years, and now we can see that brand damage everywhere.

Even the great Pirate films with Johnny Depp are going through a wake rethinking with his court trial, destroying his personal brand attached to the Pirate films. Not having anything really coming to rebuild the Disney brand, no new Johnny Depp Pirate films, no great string of Marvel movies like they had with the Avenger films, Star Wars damaged the way it is with woke politics, there is nothing on the horizon that will help Disney recover the damage that has been done to it. There are Avatar movies coming, and next year there is an Indiana Jones film. Those might be entertaining, but we are in a different world now with entertainment where streaming services are driving entertainment value, and the days of the billion-dollar blockbusters worldwide are becoming less reliable. Covid interrupted that cash flow for Disney. They played along with the woke politics of it, and now they are going full ESG, and that is not a replacement of value for investors or fans. That has left Disney in a tough spot that they put themselves in. They incorrectly played the wrong side of politics by fully embracing Rocky Horror Picture Show politics from the radical communist left. In truth, their real fan base is Trump conservatives. 

Disney has always been about family-friendly content and a safe space for boys and girls of all ages. But now that they have come out against the very popular governor Ron DeSantis in Florida, Disney has essentially cut off half of their audience. Some of the squishy Republicans who have booked their Disney vacation a year ahead of time don’t want to take a moral stand at this time. Still, as the trend continues, which it will, they will stop booking those vacations because the nostalgia of doing it is going away. And Disney can’t survive with its top-heavy costs. They are essentially where General Motors was before 2008. They are only floating along with inflated value perceived by theme park attendance. Their Disney+ service is struggling. The current show that is so hot there, Moon Night, which I think is fantastic, isn’t enough to justify its existence.

Disney can’t produce enough content to keep young people interested. YouTube is by far the preferred path for young people because daily content is new and refreshed daily. Production value isn’t a concern for young people of the Minecraft video game generation. They only care that what they see is new. Disney has lost that next generation, leaving them to desperately cling to these left-winged communist radicals because they bet all their chips that America would essentially become China. In 2022, that is clearly not going to happen. Trump is going to be back in the White House in 2024. Ron DeSantis is establishing the new rules for being a state governor, and the political pendulum is swinging back to the kind of America that Walt Disney provided entertainment to. The future of America may well be the most conservative in the history of the world once the smoke clears from all this, and Disney is nowhere close to appealing to those types of people. They are now positioned among the radical types, the anti-family movement. That doesn’t mean that good, family-friendly entertainment is gone forever. It just means that Disney won’t be the provider of that entertainment. They are not agile enough to react to these changing markets, and instead, they are digging in. So those stock prices are gone forever. Their value in 2019 and early 2020 was their high-water mark of real value. Inflation may make things appear to be better than they are, but the public sentiment toward Disney has been destroyed. And unfortunately, it has been destroyed forever. Yet, someone will come along and replace Disney. America will be what America is. The attackers of our culture want to destroy our companies and us like Disney. Like Star Wars. Marvel. But it’s not the company itself that makes the content or buys the product. They just provide the transaction, and anybody can do that. And they will. Disney can die, but the need for what they offered will live on, which will be the next great investment. 

Rich Hoffman

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‘Unrestricted Warfare’: What’s really going on and how America’s destruction is the goal of the world

One thing we have to admit to ourselves, as Americans, is that our government does not represent us and is acting as a rogue agent in the world, creating hostilities for a New World Order, which is not in our best interest. The role our military has in the world and how our diplomatic relations have transpired are not American, as much as they serve the Desecrators of Davos. The proof is seeing America the way other countries do, specifically the Chinese. By reading the book by the People’s Liberation Army Documents titled ‘Unrestricted Warfare’ published in 1999 and based on the world at that time, it’s clear that China is at war with America. Its also clear that other countries such as Russia, Iran, and many South American and Central American countries are also at war with the United States. But they are not stupid; they all acknowledge that America is the king in technological warfare. They dare not to attack us in conventional ways and likely never will in the future. Instead, they acknowledge different methods of war that they are aggressively applying against us to eradicate us, all of which are discussed in that book. It was an assessment essentially of American performance after the Gulf War when it was written. America led a coalition of nations to fight Saddam Hussain over his aggressions in Kuwait over the protection of oil flow worldwide. Knowing what we do know about Ukraine and Russia, along with the strategic aims to create a kind of sequel to the United Nations approach to global warfare, for which the United States leads and funds, the game is obvious. It’s just too painful to admit to ourselves that we have a separation between the intentions of our government and the needs of the people of our country who desire a much different future. We are not one nation under God. We are a nation split between the Constitution of our tradition and the Desecrators of Davos who control our government against our will.

What’s worse, especially in reading Unrestricted Warfare, is that the people of America conceptually understand what needs to be done. We elected Donald Trump twice to deal with the war that is applied to us and pull back from the mob-like attitude of world-building. We get all the blame only to run cover for the globalists who want a one-world government at the expense of American sovereignty. When we tried to elect Trump again in 2020, they simply took the vote away from us. That’s the real power of a media culture with six companies who control 90% of everything we see, read and hear. In 1983 just a few years ahead of the Gulf War that was the subject of study in Unrestricted Warfare, 50 media companies dominated the media landscape. Today, only six control everything, Comcast, Disney, AT&T, Sony, Fox, and Paramount Global (formally known as ViacomCBS). We have witnessed over the last few years how much those companies are controlled by the prominent money management firms, such as BlackRock, Blackstone, State Street, and Vanguard, and are using the Desecrators of Davos measures of ESG scores to change politics completely, without any voters, or choice in the matter in how the world behaves. Of course, behind this aggression is the American military that those globalist types have used to impose their will on the world and pave the way for this massive takeover of every sovereign country. America used to be the bad cop that the Desecrators of Davos used for their global takeover. Now, because crushing the dollar is very much a modern strategic objective and the military might of the United States is no longer needed for the kind of wars we fight these days, China is the new bad guy on the world stage propped up by those same money management firms, and America is being kicked to the curb. 

The world knew not to attack America directly, but they have not been shy about their intentions to destroy us. It’s all spelled out quite clearly from the turn of the century mindset of the Chinese in Unrestricted Warfare. I picked it up to read because Steve Bannon from the WarRoom podcast spoke highly of it, and for a good reason. We tend not to get the perspective of how other countries see us because, over the last few decades, trillions of dollars in consolidations narrowed all those 1983 options down to just the six we have today. The kiss of death started in 1996 when Bill Clinton opened the door with his Telecommunications Act, which allowed large corporations already dominating the media market to further expand their control through acquisitions and mergers. By 2017 the FCC reversed a regulation that opened the floodgates on those consolidations even further. That is the warfare being applied to America, which the Chinese were quite aware of all along. Because Americans see the war through technology and might, the war that has been used against the United States has been to expose our vulnerability and attack us through our leisure, through open borders and the illegal drug trade and the absolute poisoning of our culture by any means necessary. A couple of things that really jumped out at me in Unrestricted Warfare was their identification of George Soros as a threat to the world through financial warfare, which is something to say two decades ago. Why he has been allowed to conduct his personal war against the world’s nations for all this time is astonishing. And we’ve allowed him to run his warlike affairs unmolested within the United States, which is an obvious problem. The other thing that the Chinese acknowledged was happening but has been a serious conspiracy theory in the United States has been the use of climate weapons, such as DARPA is rumored to have, where the weather can be manipulated, earthquakes created. Hurricanes stirred up to bring havoc and chaos to targets worldwide ripe for government overthrow in the aftermath. 

The main thing you learn from Unrestricted Warfare is the illusion of peace that America has been lured into believing. Hence, they continue to play along, fund all these global projects, and walk themselves to the slaughterhouse that the Desecrators of Davos have built just for them once they are done with the measly 300 million people who live in America. War in full-scale world domination has been at play for many years, and America has been used and abused in the process. We mindlessly salute our military based on wars won long ago. But our head of the snake has been captured by investments and motives from outside our country, who hide behind finance, and are working the world at war with each other, whether it be Iran, Russia, Ukraine, or China, so they can do as they have been doing to American media companies and corporations, to unite them all under just a few primary companies that were easily controlled by the liberal money management firms backdooring American politics with the strategic goals of an enemy that doesn’t even have a nation to call their own. Through the new kind of war that we are seeing right now, they are intent on our destruction in America, and we see it playing out on every front. All was not well, and when we tried to correct that situation, we were punished. They stole Trump; they put us all on vaccine mandates by using a virus they manufactured as a bioweapon of war, killing many people in the process and causing at least a million vaccine injuries to which the pharma companies have no liability to rectify. And we have been acting like all was OK in the world, that the worst thing was to accidentally call a woman a man who suddenly woke up one day and wanted to play in a woman’s sport because they couldn’t compete in the men’s category. When you read Unrestricted Warfare by two military minds of the Chinese People’s Liberation Army, you get an idea of the war that we have been fighting all along and the intention for our destruction the world wishes upon us with every effort that they can muster. 

Rich Hoffman

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DeSantis Standing up To Disney: Government as the good guy in an evil world

Maybe the most valuable thing that will come out of this post-Trump period and now the debacles of the Biden administration is putting to rest many speculations that have existed since the beginning of time, is what does good governance look like and why is bad government the perpetuation of all that is evil in the world? Because of the Trump administration, we had several examples of great government. We saw firsthand what bad government was in contrast to the aftermath of Joe Biden and the reaction the bad guys out there in the world had to the prospect of good government. I have spent much of my adult life looking and fighting for the prospect of good government like a good sheriff wants to bring justice to the town they live in, only to find it ripe with criminal elements profiting off misfortune and chaos. When Trump was elected, he accelerated the plans of a vast criminal underclass that had been eroding our country for many years. But finally, with a new sheriff in town, we could take theory and put it to practice. The result was what good government should look like, protecting individual rights and the safe foundation for a prosperous country. One of the creations of this new kind of good government with a new sheriff in town kind of mindset was Ron DeSantis, who has redefined what a good governor of a state looks like. He’s certainly his own man, aside from President Trump. Still, Trump brought executive-level leadership into vogue in politics. Desantis from Florida was the first to fully utilize those gifts in a way that has now shown a light for all the future to see, which of course, led to a clash with the Disney Company that has turned out to be like the Shootout at the OK Corral with legendary figures like Wyatt Earp and Doc Holliday. But this shootout wasn’t with guns; it was over finance, and the massive impact that money management firms have over modern corporations, and the way the bad guys have now tried to attack America through woke policies and desecrating social impacts meant to take down what used to be one of America’s top family-friendly companies, the entertainment company that Walt and Roy Disney built to remind America what America was always meant to be.

The “Don’t Say Gay Bill” is the kind of legislation that a good government should propose in any healthy society to protect families in their development. Nobody in their right mind believes that it is a good idea for children to be exposed to sexual elements in their early years, from kindergarten to the third grade. No child should be thinking about sex in those years; there are millions of other concerns. They shouldn’t have so many enemies to legislation intended to protect kids from discussions that are already on the wrong side of history. But what was shocking was just how committed Disney as a company showed itself to these kinds of social desecrations. When we think of Disney, we think of Main Street USA, which is the way Walt Disney intended it. The kind of America where you could buy fancy chocolates in Victorian-style buildings with white picket fences and the glory of private property ownership looming over everything. But over time, we have seen the Disney company, and lots of other big corporations for that matter, descend into extreme left-leaning politics intent to undo everything that America stands for.

To some extent, we put up with it. Getting what was good out of Disney while holding our nose at what we saw was becoming bad. But quite shockingly, which is part of the woke culture of most corporations these days that left-leaning activist money managers control, like BlackRock and State Street, the control of money through publicly traded companies have become the weapon of choice to attack America and the lives Walt Disney meant to preserve, undoing them from within with radical boards of directors and executives that nobody would have considered hiring a few decades ago. Now they were radical political extremists who were running everything, and their social intention was to introduce gay sex and perverse sexual lifestyles to children as early as possible, with only one purpose in mind, the destruction of their minds for a social cause that is as anti-American as one could possibly conceive.

The balancing act in good government, as opposed to bad government, creates conditions where businesses and the lives they feed can thrive. But when they are working against those individual lives, to step in and provide protection. It’s like the difference between a Wild West town overrun by cattle rustlers and scandalous gamblers, prostitutes, and killers until a good sheriff comes to town to clean it up. Of course, the bad guys won’t be happy with the effort, and they will fight back for their own preservation. But in America, the classic gunfighter who comes to town with only a gun and the law at their back often did such a thing which allowed the town to survive and give the people living within it a chance at a happy and productive life. That concept carried America into being the world’s top economy. And it is that which the bad guys in the world want to undo, desperately. They have infected the Disney Company through the many investment firms of BlackRock, Vanguard, and State Street and imposed on them ESG scores which have removed the traditionalists loyal to the Walt Disney vision and replaced them with what I call the purple-haired people eaters, the Desecrators of Davos types who want global communism and a one-world order starting with the icons of American industry. They don’t care if Disney is destroyed in the process; they just want to see the sheriff run out of town so they can have an easy time at crime and malice. Good government, in this case, stays in town and enforces the law on the bad guys, and that is precisely what Ron DeSantis had done in Florida by threatening to remove the special privileges that Disney had enjoyed there and fighting back when the economic powerhouse showed its intentions to attack the “Don’t Say Gay Bill” after the legislature supported it as represented by the people of the state.

The plan all along by these liberal attackers was to embed themselves into our corporations and force us to accept their ways of desecration to get some little memory of what they once meant to us. The desecrators want to destroy the idea of all American life and the families of its creation. Under those conditions, we need government to preserve the constitutional intentions of life in America from the influences that invade our country in ideas and trojan horse style influence. The surprise that the woke political left has now had is Ron DeSantis standing up to Disney instead of doing what most all other governors would do, which would be to cave to one of the biggest economic influences in American life. Most governors would be eating out of the hand of Disney. Instead, DeSantis is doing what all good executives would do, and that’s always keeping in mind the big picture and the constitution for which he serves. And in so doing, it has brought to Florida something far more valuable than Disney as a tourist resort. He has confronted the bad guys in the street and brought them down for all to see, and people are standing behind DeSantis, not Disney. And this clear message is being noticed by the attack vectors of the Desecrators of Davos, who did not think such a thing would happen, and it has them in a bit of a panic.   The government was being a good referee, which should have always been its function, not an active player on the field tipping the scales toward the corrupt influence who wanted to win the game without playing by the rules. I’ve seen this process developing for a long time, but now it is in practice, and it’s not President Trump who is doing it. Instead, it’s the next generation of a new kind of politician. And it is one of the best examples of good government that we have seen in America to date. 

Rich Hoffman

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Why Does Bill Gates Want More Money: The Desecrators of Davos use wealth as a weapon and we are all on their target list for global domination

It has been the crime of the century, really of our lives. As the smoke has cleared this year in just who was to blame for Covid, for the election fraud of 2020, and the detrimental conditions around the world, a clear pattern has emerged. There has been a billionaire coup in the world, a desire to pull all the governments and currency of every country under their control as viewed by the lunatic globalists who meet at the Chatham House in London and other places like Davos and Dubai. In the echo chamber of their own minds, it made sense. And the crime was so bad and fanatic that ordinary people couldn’t even get their minds wrapped around the idea of what they did. Bill Gates used his vast wealth to buy up research results essentially. Most of them are made up to effectively steer everyone toward vaccines to control the entire world population from a medical perspective. Dr. Fauci was brought in to sell the narrative. Of course, George Soros covered the investment of radical politicians in critical positions to undo law and order from within America, so there would be no resistance to their efforts worldwide. He and others financed color revolutions in the streets of America during Trump’s last year to push people into wanting a change in leadership. His open border society would blend all the lines and topple political boundaries; it was intended as a global kind of gerrymandering. Larry Fink and the money asset managers like BlackRock have been undercutting American companies at the executive level and replacing them with extreme radical progressives who will bend the knee to woke culture and eventual stakeholder capitalism concepts. The results of this work can be seen in the Disney Company, now long lost to the menace of these villains. They wanted to destroy the American concept of family, so they attacked that company, and the results are currently on the daily news. Then, of course, Mark Zuckerberg and others from the tech sector would finance and perform the act of election fraud to get rid of President Trump and destroy the populist uprising in America and around the world. There were many others involved, of course. Still, those are essentially the five coordinated paths that were established to attack our country and all of us in it for what has become a global revolutionary war.   Put all together; I call them the Desecrators of Davos. 

In that way, we have to begin to sort out a means to destroy these attackers of our country and save for the world America as the beacon of light that it represents to everyone. The attack is confirmed; the criminal conduct is ostentatious, and it has been hidden from us because we have not learned in our lives to see villains like this. The biggest problem they have is in understanding  the nature of their evil. For instance, Bill Gates had all the money globally he could want; he couldn’t spend it all on luxury items if he wanted to. So what’s in it for him to use his money only to make more money with partnerships with Big Pharma and force governments to put their product into over 8 billion people around the world. To understand how to fight these new global terrorists, ordinary people need context even to begin to know what we are dealing with. Most people think a million dollars is a lot of money and would do anything to get their hands on it because it would mean they would not have to worry about the silly things in life, like a car payment or house payment. That they could take any vacation they wanted without thinking about it. Since Bill Gates has all the money a person could ever want, even Dr. Fauci is an exceptionally highly paid government employee with hundreds of thousands of dollars a year as a salary, why would they be so interested in making even more money? Why would any of the Desecrators of Davos? Well, the answer to that question is the first step in fighting this war and understanding the kind of people who have always been on earth and salivated for power over other people. It’s the reason we have an American Constitution and why our society thrived as a result of the jealous minds of the world plotted in the Chatham House to retake control of the world and all the people in it for several centuries now, since travel around the world became more accessible with boats, planes and the internet. 

Gates doesn’t care about money for what money can buy. None of the Desecrators of Davos do. They have so much wealth that they can’t imagine the concerns of ordinary people any longer, the things that money can buy to live life. From the perspective of Gates, money is a tool that the entire world desperately wants, and most people will do anything to get their hands on it. A lonely writer for some internet news site may not be a bleeding-heart liberal. But they need to pay their rent and possibly get a new car. Their editor has been told that Bill Gates needs a puff piece for some Bill Gates-funded research to destroy the public notion the public has that hydroxychloroquine might save them from a Bill Gates-funded bioweapon called Covid-19 that was being let out of a lab in Wuhan, China so that they could be blamed for the outbreak. But Gates needs someone to talk up the vaccine in the media. Would you do it? Would you do it if Gates, through many hands of established media, would give you a million dollars? Well, most people in that situation would do anything for a million dollars, including crawling naked over broken glass, if it meant they would not have to worry about making money again. Gates and the other Desecrators of Davos have learned that the essential aspect of their money has been to exploit people like that poor writer and use them for their cause of attack and desecration of American culture. 

And much of the sheer evil we have seen over these last few years have been of this nature, desperate people exploited by the vast wealth of these billionaires to advance a global progressive platform. Much of what we see and know about everything in the world, like thinking of China as the enemy, or Russia, is to direct our intention from the real menace.   If the Desecrators of Davos were eliminated from their tampering in the world, we would find that much of the trouble we all feel all the time would go away. And Bill Gates is one of those menaces using his vast wealth not for good as he attempts to mask it for the world through charitable foundations but to get control of every person to fulfill some deep-rooted insecurity. He has an insanely insecure personality and has a maniacal need to rule over others, just as many madmen have over the last several thousand years. The vaccine obsession for Gates has nothing to do with health; he has a 30 plus year track record of destruction, with the vaccine partnerships he has had with Dr. Fauci and Big Pharma that have killed many hundreds of thousands of people in the way that Covid did, by aggravating other ailments with the vaccine and plunging people into death months after they took the untested medicine. The pharma companies weren’t asking questions; they just wanted to sell their product. Fauci had the same problems of control as Gates, so he acted as the money man and the government backer who learned he could make presidents of the United States do anything he wanted them to do, just by convincing them that if they didn’t support vaccines, that people would die. Fauci played this game with Bill Clinton, George Bush, Obama, and Trump. But for Gates, the concept of a one-world government starts by making all the people of the world do the same thing. Vaccines that stripped away the immune system would make everyone equally needy of a government for their basics of survival. He knew that people would do anything to survive, just as people, in general, would do anything for a million dollars or even a hundred thousand dollars. And it is there where we must begin to untangle this web of deceit and menace that we are facing in World War III. Not a war in Ukraine which is purely a distraction, but the war for our very lives home to home, all across the world. The Desecrators of Davos are using their money as weapons, and they have us all on their target list. And in this war, there is no sitting on the sidelines for anybody.

Rich Hoffman

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The Will Smith Hit: “Welcome to Earth” Part II

After hitting Chris Rock at the Academy Awards, the only thing Will Smith did wrong was apologize for doing it. The world needed some old-fashioned face-to-face combat. I thought it was a little wimpy to slap Chris Rock for making fun of his wife with an off-color joke about G.I. Jane part II because she had shaved her head due to an illness. A good punch would have been better, but in our overly legalized world of lawyer parasites, the difference between an open hand and a closed fist is a premeditation assault that indicates an intent to inflict harm. So, a slap it was, and it was good for the soul of America to see on what is supposed to be the biggest entertainment show on earth. However, ratings have been down. Hollywood has moved a long way away from Main Street, USA, thinking they could drag everyone with them as they bent the knee to China and a new middle-class there of over a billion people. I’ve been following this kind of thing for a long time. For many years, I really wanted nothing more in life than to make movies in Hollywood. So I know it from behind the curtain more than most do. As it turned out for me, I was way too conservative for the Hollywood of the 90s and the early 2000s. I would have fit in a lot more during the 70s and 80s, but Hollywood had gone woke way before the rest of the nation. America’s enemies targeted it for that very reason, and the attack always came from finance. Will Smith knew all that as he decided to go up on stage and hit Chris Rock. I didn’t just see the action, but many actions behind the move. It was a very interesting thing to do. 

Surprisingly many conservatives in the aftermath openly called for Will Smith to be arrested for assault. It was the standard law and order argument. How many young people now that they witnessed Will Smith hitting another human being on live television and repeatedly replayed on social media would now do something similar? A message had to be sent. That was the conservative rationalization. But as many know, I welcome this kind of thing. I would love to return to a world where we had duels in the streets over disagreements. And slaps in the face are harmless enough. What’s important is the protection of our individual sanctity, of our honor. Our integrity. And at face value, Will Smith protecting the honor of his wife, his woman, his family property was a great thing that many women yearn for, which was confirmed in polling taken after the incident. Despite what destructive woke culture says about men and women, the sexes are what they are, yearning for the same things they always have. Will Smith is no dummy; he has his finger on the pulse of what’s going on in the world. Despite being a great actor, he’s also a producer, and he knows the country’s temperature and where it’s going. Most good Hollywood types do, even if they deny it. They see the trends, and there is a tremendous hunger for American Main Street in the world. Not an America caving to global woke impediments. 

Meanwhile, down in paradise, Disney World, Florida, some radical employees took exception to the Ron DeSantis “Don’t Say Gay” bill, which doesn’t even say “gay” in it. But they were upset that there wasn’t going to be gay indoctrination of little children in public schools, and they were outraged, leaving Bob Chapek, the Disney CEO, with a heck of a pickle to be in. He couldn’t afford to have a massive employee walkout at the happiest place on earth. But he also must stand for what Disney is, a representation of Main Street USA. That is kind of the point of Magic Kingdom, after all. Guests going there don’t want to think about gay sex and rainbow flags. They want to see family values, the American dream, and good winning over evil. Of course, the enemies of America want to see all that brought down, so a small percentage of radical ESG score employees from Disney were attacking those aspects of the Disney product publicly, and it was having an impact on the brand. This is a fight that is happening everywhere. It is most notable in Disney because it’s a brand that interacts with so many Americans. But in general, it was present very much at the Academy Awards and Hollywood in general.  Americans have been turning away from Hollywood, and the people who make the movies know it. Aside from their feelings of abandonment that Main Street America has for the Hollywood product these days, as the realization over liberalism settles over them that America is a Trump-voting nation. Americans will never fall for progressivism when it is spelled out to them directly. So, what happens next? How does the entertainment industry continue on, especially if the China gamble doesn’t pan out as globalism fails everywhere? Main Street USA is still where the money is, and now Hollywood has alienated itself from them. 

Enter the hit by Will Smith against Chris Rock on national television, shocking the world. The incident may have been staged. It may have been pure outrage. But what it was, in essence, was a significant member of Hollywood trying to appeal to mainstream Main Street America and recognizing that the nation hasn’t changed at all from what it’s always been. Hollywood changed. Globalism changed. Finances changed, but people really haven’t, despite the efforts of many to change those people. Americans want to see their private property defended, women want to be protected by their men, and justice must be swift and sure. The way Will Smith marched up there on that stage was a call-back to hundreds of movies over the years where a good guy punished the bad guy, and Will Smith was playing that modern version of the “good guy.” It was very similar to when Will Smith punched the alien in the face in the movie Independence Day and said, “welcome to earth.” Hey, these guys aren’t stupid. They have their finger to the wind, seeing what’s coming. Trump is going to be re-elected. Globalism is failing everywhere. China is closing its markets more, not expanding them, and Hollywood knows it needs Main Street to live and survive. And more than that, Americans understand a duel in the street more than a bunch of sissy slapping passive-aggressive nonsense ran by corrupt governments and paid off judges. A man-to-man fight is much preferred, and if we returned to it, we’d have a much more honest society. That is how Main Street America feels, and ultimately, that’s what happened at the Academy Awards. It was a concession by them to what they’ve become and an olive branch to what they need to return to. Justice, Americans want justice. They don’t want excuses. They don’t want to surrender their life’s work to a mob of collectivists. There needs to be a point in life, and the fight against evil by the good is a goal worth pursuing. Will Smith obviously understands that and felt it was the time to do something to win people over because if he didn’t, Hollywood was headed for irrelevancy anyway. So why not do something? And he did.

Rich Hoffman

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My Defense of the ‘Star Wars’ Hotel: If it brings joy to people, which is does, its worth doing

I think it’s a huge story, even if it only concerns a small part of the overall population. After all, the topic of the day is shareholder capitalism that is attempting to be destroyed by the Desacrators of Davos strategy of stakeholder capitalism. And few companies are a bigger target for them than Disney Entertainment in the United States. Progressives have jumped all over the Disney Company. And now the Star Wars property they purchased from George Lucas in 2012 reflects the attack accurately from the Desecrators of Davos, the progressive incursion into all our lives not through the front door of politics, but through the backdoor of finance and business. Star Wars is an excellent meter to measure this kind of thing. It started out from the mind of George Lucas as a warning to 8 to 12-year-old boys how not to grow up to become evil. And today, it is the very definition of state control and authority to the compliance of the nanny state; everything Star Wars wasn’t. Naturally, fans are very upset about it and are letting Disney know. And now, after working on it for a decade and spending over a billion dollars developing their live Star Wars experiences at Disney World and Disneyland, the much talked about Star Wars hotel called, The Galactic Starcruiser is open for business, and all eyes have been on it. Many Star Wars fans are hating it and have been speaking out against it. So I have been watching it closely, and I have thoughts on it that are very much relevant to all our corporate problems in America. The challenge of wrestling away from the Desecrators of Davos insurgents our American concepts of capitalism from the imposition of state-controlled stakeholder capitalism is the challenge. Ironically, this Star Wars hotel finds itself right in the middle as a form of art displayed for all the world to see.

Star Wars is all about fighting back against institutionalized systems. But under Disney, they are all about yielding to that institutionalization. That was the critical error Bob Iger, and Kathy Kennedy made with Star Wars under the ownership of Disney. They should have followed the George Lucas plan. Instead, they ended up with a massive mess that will never be fixed. That is sad, but it’s why fans are so angry at Disney. However, I see some good in it all, and I think personally, Galaxy’s Edge in Disney World is one of the most fantastic things I’ve ever experienced. I will never forget my vacation there in 2019 with my wife. We had about two or three days of the best time I’ve ever had visiting the Star Wars park there at Hollywood Studios and other attractions. It was the first time she and I had been kid-free in about two decades, and we were able to enjoy all that just as a couple. So I am still grateful for that experience, and I can see why people would want to go to the Galactic Starcruiser, which is essentially a Star Wars cruise in space. It’s very ambitious; it costs around 4 to 6 thousand per person to do and is essentially a Fantasy Island experience.   For three days and two nights, you enter the world of Star Wars all immersively and practically live a live Star Wars novel, which I think is pretty cool. Now I’m a gun at my hip kind of Star Wars fan. Not a sit around and play games kind of guy, and eat food and listen to music. If I don’t get to wear a DL-44 on my hip and go laser tagging, it’s not a lot of fun for me. It would cost me about $100K to take my clan. I checked it out, thought about it, and decided they’d like it, but not for that price. But, I know quite a few employees at Disney, many at the executive level, and I understand what they’ve done. They did their best. I also follow quite a few influencers on YouTube who work in the Orlando region, and they love the Starcruiser. They are much more social butterflies than I am, and I think it’s great in the world we are living in today that there is something like the Starcruiser for them. And in that context, I hope the Starcruiser is successful for Disney. Because I’d like to see, it remain an option. 

While at the Cincinnati Comic-Con this past September, I had a chance to talk to Timothy Zahn about this modern Star Wars stuff, and he’s pretty much where I am. He’s the guy responsible for all the great novels that came from Star Wars, going all the way back to the 90s when he started the trend. My wife and I have read well over 200 Star Wars novels. We are not fans of the new stuff since Disney bought Lucasfilm and turned radically more progressive. But at that Comic-Con, as Zahn signed a few books for me because I do love his books, we talked about the joy of those comic cons. There are people there who have had bad childhoods, society has let them down, religion has let them down, and they find refuge in Star Wars. They like to dress up and escape the world’s disappointments with some form of art, and Star Wars gives them that refuge. And I remember how it was in Hollywood Studios in the early days before Disney bought Lucasfilm. There were Star Wars weekends in May that were actual celebrations. I can’t blame Disney for wanting to give those fans what they dreamed of, a Star Wars land all their own, and even a hotel experience that allowed people to cosplay for three full days eating, thinking, and living Star Wars in a much better way than they would a comic con. That’s one of the reasons I read so many Star Wars books. In my crazy, very stressful life, those books were great places to relax and think about big concepts. I love them or have loved them. The Star Wars hotel was a chance to throw away the disappointments of politics, life itself, and live a fantasy. And that I think is a very useful thing. 

Even with all the politics, I might still do it with my family at some point. Seeing what Disney has done, they have tried hard to thread the needle and give everyone what they want, which usually means everyone is a little disappointed. But, knowing what we do about the world, I think we should all feel proud that we have a culture that can actually pull off something like this for this amount of money and commit resources to even attempting to do it. The Galactic Starcruiser is enormously ambitious, and if it survives, it could evolve over time in a positive direction. My grandchildren would get quite a kick out of it because the experience is essentially an escape room, a broadway play, and a novel all wrapped up into one experience. I can think of people who are very sick and dying of cancer, who are kids who would love for this to be the very last thing they did in life. They would die happy. They want to escape their problems, and art does that for human beings at its highest form. It’s not so much hiding from the pains of life as much as it gives the mind emotional distance from massive disappointments. And if this Starcruiser experience can do that for people, at any cost, then I think that’s a wonderful thing. And I hope that Disney can keep it going because there sure was a lot of love that went into it for all the right reasons. 

Rich Hoffman

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