Tag: Disney

The Anti-Woke Message of Deadpool: It’s all about regeneration and healing

I always have learned a lot from young people.  Yes, adults have lived long lives and have much to teach based on experience.  But kids are freshly created and don’t have assumptions yet baked into their thought process.  So I listened when one of my grandsons wanted to see the new Deadpool & Wolverine movie doing big business at the theater.  It’s one of the rare movies these days to hit over one billion dollars, so that’s a significant financial triumph that is at least good for theater owners.  I want theater owners to survive all this World Economic Forum wokeness, so I was interested in why so many people liked Deadpool.  I’m not a Deadpool fan. I don’t want to see Marvel characters cursing and talking about sex and drugs, and the Deadpool movies are R-rated experiences filled with a lot of bad stuff.  So, up to now, I have had zero interest in anything Deadpool.  However, my policy with my children and grandchildren is to take the edge away of any forbidden fruits in society with guidance.  So when he asked me to take him to the movie theater to see the movie, I didn’t hesitate.  We made it a somewhat family affair, with my daughters going along to watch the film with us and make any commentary about it that needed to be made from an adult leadership perspective.  All the world needs is another kid out there speaking in a trashy way with F-bombs and drug references.  And this was a Disney production now, so here was Disney, who used to get criticized for making too many G-rated movies, putting out an R-rated horror of sin and indulgence.  However, after watching the movie, I noticed much worth seeing, which became apparent quickly.  And I could understand why my grandson liked Deadpool so much.   I have always liked Wolverine from the X-Men, so I thought I could at least like that much of it.  But in the end, I liked Deadpool & Wolverine for many unexpected reasons.

So here’s the lowdown I have talked about extensively throughout the previous decade: Disney is dead.  They have mismanaged the company and are only surviving now because they are too big to fail.  But they have lost their core audience.  They enjoy decades of brand building, and roughly 50% of all adults are willing to go into serious debt to take their kids to Disney World for a vacation.  That trend will not pass to the next generation, so once these current kids grow up and become adults themselves, they will not follow that path.  I am happy I could take my kids, their kids, and their husbands to Disney World last year, which was extraordinarily expensive.  At least my family had a chance to see Disney before it declined into oblivion, and the Deadpool character is very much a cultural symbol of that. Part of what makes Deadpool movies so funny is that Disney is aware of its decline, and that’s part of the strange joke in the film.  Deadpool used to be a 20th Century Fox thing, but after Bob Iger, as the CEO, bought up that media property, they acquired several Marvel characters, such as Spiderman, the X men, and, of course, Deadpool, among other things.  But it was like bringing in Kamala Harris for president over Joe Biden for Disney.  It was a sugar high at best and only delayed the inevitable decline of a media company that had gone global woke and lost its domestic audience toward family value.  It’s hard to become a leader of the global citizen movement as an anti-family provocateur of sexual grooming of children and still be the bastion of family values that it’s known for.  That is why theme parks still get so much respect from parents who want to give their children a good life and think a vacation there will do the trick.  But it can’t; once you lose that reputation, it’s gone forever. 

Yet that is the theme of the new Deadpool & Wolverine movie.  Both characters are about regeneration; when wounded, they heal almost like reptiles.  So, the movie and the characters are more about second chances than anything else.  And in a social context, that is the same thing the nation and world are going through.  Most people can relate to Deadpool and all his mistakes because, at his heart, he is a person who wants to do good and be respected.  Ultimately, Deadpool wants to become a respected Avenger and to be one of the good guys, which I found surprising given the R-rated nature of the content.  However, the movie is very self-aware of its situation in society; it is essentially an anti-woke movie in the style of an old 80s film that checks all the boxes of the World Economic Forum investors who require excessive wokeness to be produced.  There are a lot of gay references in the film and discussions about drugs, but not in a way that promotes them as much as Deadpool has to overcome them to be who he wants to be.  But yet, the plot is filled with overt references, which, of course, the wokesters out there love.  I don’t support any of that, but as a running commentary on our current social status and the position of Disney as a media company that is undoubtedly headed on hard times ahead, it is an interesting observation of itself. 

The Marvel films had a plan that started with a series of movies in the last decade that were very traditional heroic enterprises.  I loved the Captain America movies, and the Civil War between Captain America and Iron Man, with all the tag-alongs, was terrific cinema.  But then we entered the overt woke era of the most recent movies, and there are a lot of horrible decisions made, starting with Captain Marvel and moving into The Eternals, which I thought was a horrendously lousy movie with overt gay characters in it that just made the whole thing no fun to watch.  Disney continues to make horrible decisions, such as what they are doing with their Land of the Villains announcement for Disney World, their closing of Tom Sawyer’s Island, which is my favorite part, and embracing villains in their family offerings because these days, so many people see themselves as Deadpool sees himself.  They can’t relate with the good guys anymore.  But at least with Deadpool, he wants to be a good guy, even though he’s been essentially a bad guy.  Marvel is trying to do as the characters in Deadpool & Wolverine: regenerate themselves and heal.  Their new Marvel movies are trying to get back to the basics.  As America tries to make itself Great Again as a country, media companies are also trying to do the same.  Everyone is looking in the mirror and asking if this is where we want to be.  That is what the new Deadpool movie is all about, asking those essential questions.  So it was pretty good.  Too late to save Disney.  But it’s a good thing to talk about as a patient lays dying on an operating table as a last thought and sentiment.  There is a humanity in Deadpool that people are clinging to, which surprised me.  And I certainly understand why young people would be attracted to that message.  They want to have hope that their future can be better than the past.  Because for them, they don’t have any memory of the good ol’ days.  Just the days of woke losers and political hacks who have ruined the world with bad decisions and tried to sell the mess as redemption.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Downfall of the Girl Boss: The Market serves the public, not the other way around

If anybody doubted the intention, history would never remember it better than in movies’ ridiculous concept of the “Girl Boss.”  One of the first things I did after the election results showed President Trump losing in 2020 to the dumb old man, Joe Biden, was to read to the public the 45 Planks of Communism from Cleon Skousen’s great book, The Naked Communist, where it was clearly stated, communists intended to infiltrate America and impose their view of the world through captured assets, such as both political parties, and the media.  The proof that had happened wasn’t just in the obvious election fraud that had put Joe Biden in office, but it has been in how foolish the entertainment industry had been with their “Girl Boss” concept, with feminism gone out of control without any market checks to keep it from making a fool of itself.  Once you understand the stupidity of the Girl Boss, a lot of things make sense, and the world becomes more accessible to explain.  It’s also why the pendulum is swinging so violently in the other direction now, and likely all the dumb ideas that the communists who infiltrated our American culture had, are being rejected so outrageously.  The Girl Boss was the straw that broke the camel’s back.  The entertainment industry, particularly film and television, thought that people loved their product so much that they’d consume anything given to them which is clearly not the case.  There are a lot of movie studios that will not survive this stupidity, particularly the big one in Disney.  But it goes to show just how radical, politically, the people running those companies were, and what a mistake it would become because they all had to learn an important lesson, which is unfolding now, and it really evolves into the power of capitalism over the dark forces of communism.  When other countries in the world complain about them being poor, it’s because they adopted too much socialism and communism into their cultures and not enough capitalism.   Being poor is a decision, and if people understood it better, they would have never come up with the dumb idea of the Girl Boss in movies, which is currently destroying Disney in spectacularly avoidable ways, yet they did it anyway. 

Much of this came to the surface due to the Elon Musk lawsuit he is supporting with Gina Carano against Disney for unlawful termination of her contract.  Gina was a famous actor in the Star Wars show on Disney+ called The Mandalorian and was part of the initiative to put more strong women into Star Wars, as outlined by Kathy Kennedy.  But humans are humans, and upon meeting Gina, the CEO of Lucasfilm immediately disliked Carano, likely because she was cute and imposing in person, as a former fighter in MMA.  Insecure women in positions of power are dangerous, as are men in the same state.  But with women, it’s a bit different because with them, their sexual roles in society are to be pollinated, not to pollinate, so there are always insecurities about the men in their lives finding them attractive enough to pollinate.  And when someone like Gina walks into a room, even though Lucasfilm under Disney wanted to promote women in the workplace, they didn’t have women like Gina in mind.  They wanted homely women who were not a threat to their households, women their husbands wouldn’t be looking at with ideas of pollination.  So things started badly for Gina Carano with the boss, Kathy Kennedy, right from the start, and it only got worse once the boss found out that Gina was a conservative. 

So, a conservative in Hollywood, especially a woman, was a big no, no so Disney proceeded to push Gina out of the marketplace and essentially ruin her as an actress to send a message to other actresses that if they wanted to work, they needed to be socialists and they should not look too attractive so to threaten all these insecure movie executives who were now suddenly in charge and directing all these movies and television shows.  The worst example of this in the Star Wars franchise was the character of Rose from The Last Jedi, a movie that was worse than even Barbarella as far as a science fiction movie that tried to put feminism as its central theme and drive the audience to accept it at all cost.  I used to make fun of the Rose character to my kids because I said that Star Wars as a market share would suffer because nobody would buy the Rose action figure.  She was cast as a chunky Asian girl who would certainly not be a threat to anybody’s husbands, and somehow, everyone thought this was a winning enterprise.  Instead, it killed the franchise, as seen spectacularly in the following years as the Target toy racks tried to sell Rose at a discount and couldn’t unload the merchandise.  And it wasn’t just Rose, but it was all Star Wars toys that suffered as a result, leaving the toy maker Hasbro with warehouses of merchandise they couldn’t ever hope to sell because of the bad decisions of the feminists to stick all these Girl Bosses in movies, killed the collector’s market, and Star Wars as a brand was destroyed.  That’s why they can’t make Star Wars movies anymore.

For more than 40 years, Star Wars managed to protect its marketplace brand until Disney came along and screwed it all up with political activism, essentially until that movie, The Last Jedi.  After that, the toy presence of Star Wars disappeared in Walmart and Target, which is a significant market indicator for other kinds of things, particularly along the lines of political sentiment.  As if it had been previously doubted, the entertainment industry would not survive as a propaganda arm for communism, which was the assumption.  Like all other market factors, the market had to serve the needs of the public, not the other way around.  Star Wars would not be used to convert people to feminist thoughts. Instead, people would reject the entire brand, just as they have with Bud Light and the Marvel movie franchise.  Men and women don’t want political propaganda; they’d rather have Superman fighting for Truth, Justice, and the American Way, not some crybaby like Brie Larson in Captain Marvel throwing planets and beating up men nine times bigger than she is and standing over them like a Girl Boss.  The public, men, and women, want what they can relate to and think about favorably, and the Girl Boss was something neither one of them wanted.  And because Disney forced it on them, the public has rejected the product and moved on to other things.  And that doesn’t just hurt the film industry, but it hurts everything it touches, like the theater owners, toy makers, and even restaurants.  When people would sit at home and instead stream the latest episode of The Chosen rather than go to the movies and watch the latest Girl Boss movie, then even dining out is impacted by the decision.  That is the unsaid cost of communism when it is attempted to impose it on society rather than studying market fulfillment and how best to give the audience what it wants.  When it was assumed that the communists were in charge of the propaganda machine and that the public would be forced to obey them, the market reality was crushing for them.  And they have ruined the lives of many people in that assumption.  But the world has moved on.  What has failed are the fools who listened to them, to begin with.  Everyone tried to warn them, but they brought out the Girl Boss anyway, which history will still be laughing at thousands of years from now.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Signs of the Future: The duel between Bob Iger and Elon Musk

In so many ways the duel between Bob Iger and Elon Musk is indicative of the future warfare that is the key to everything.  Here are two CEOs at the top of their game representing two different directions, and one is distinctly on the wrong side while the other is thriving.  As I say all the time, don’t judge people based on what they say, but on what they do.  And Elon Musk has been evolving slowly for a long time.  This happens to a lot of people as they get more information.  I also say a lot that it’s nearly impossible for a person to have a lot of intelligence and to remain a Democrat.  People might be born into a certain region with specific parents and have certain beliefs.  But through living life and doing things, you learn what works and what doesn’t, and it’s natural to evolve feelings.  And for Elon Musk, it doesn’t take rocket science to figure out that the kind of world he wants to live in, an interplanetary civilization cannot be anything less than a capitalist enterprise.  Centralized governments are too slow and sabotage their society to stay in power, which isn’t good for getting to space.  So Musk has moved in a MAGA direction without calling himself that out of pure necessity, and logic.  Then there is, of course, Bob Iger, Mr. Global Citizen, who has been the CEO of Disney, which has essentially committed suicide to accommodate woke World Economic Forum politics.  Musk has moved away from the World Economic Forum, and Bob Iger has fully embraced it, even giving it a deep French kiss to the doom of his company.  So, it was only a matter of time before these two public personalities would have a very obvious clash.

This new war that we are fighting is one where it’s easy to win against. But the way people are wired exploits them at a very personal level. It is essentially what everyone learned in public school, with the cool kids, the geeks, and the loser social groups and children knowing which one they would all be in, and how social pressure, the need to be liked, would control those behaviors into joining one of those three groups. Because Musk is one of the richest men in the world, of course, he has a lot of parasites looking to live off his efforts, so Disney thought it had leverage on him to pull advertising from the X platform to force Musk to embrace more World Economic Forum strategic goals. Musk responded with an “F You” to Bob Iger and others and made a decidedly sharp turn politically. It was a decided check mate in the chess game of these kinds of activities. Within a few days, Elon Musk facilitated a new show for Tucker Carlson and there was a massive interview with Alex Jones, which resulted in him being reinstated on X, where he had been deplatformed when it was Twitter and a series of events that would spell doom for the World Economic Forum types cascaded into irreversible damage for the big centralized global citizen types that Bob Iger represented. Musk was clearly on the side of tomorrow, whereas Iger was without question on the losing team. But the signs have been stacking up for a while now. The public results were just a matter of time. Disney used to be the center of innovation, but now it was SpaceX and what they have been doing on several technical fronts. Instead of warring with Musk, Disney should have sought to have a relationship with them. Instead, they chose politics, which, as a CEO, was a nail in the coffin for Disney that is quickly sinking the company.

Months before all this occurred, I had taken my family to Disney World for a very large vacation.  I was not crazy about the woke direction of the company, but as I have been saying for several years now, I don’t think that Disney is going to survive as a company, and I wanted my grandchildren and my kids to see it while it is still a great thing.  I love all four of their parks very much, but Epcot Center has always been something special, an optimistic city of tomorrow that showcased all the opportunities of tomorrow.  But tomorrow is today, and many of the things that are showcased at Epcot now look old and out of date.  Disney Parks have become too political; they have not adapted to the true frontier of human need and it shows.  Disney, mainly as Bob Iger has run it, is a looking-back company, not one that is embracing the future.  Bob was all about the World Economic Forum controls from centralized governments that looked to establish equity and inclusion through force and manipulation by those in charge, whereas Elon Musk was embracing the kind of technology that would free people of those methods, and he was looking at capitalism as the means to do it.  Elon Musk wasn’t precisely a Trump guy during his first term.  He wanted to give Joe Biden a chance.  But that quickly changed over the last three years, and now Musk has moved well away from the World Economic Forum view of the world, and that difference is dramatically apparent when you watch SpaceX work and perform a side-by-side analysis of their view of the world with the Epcot Center. 

The trip to Disney had the effect I wanted.  My crew had a really magnificent time at Epcot Center. We went there on two different occasions and used the monorail as our primary means of transportation to get there.  It was great for my family.  But I could see the ghost of a place I used to love, looking old and inward thinking.  It was essentially what the world was trying to do with authoritarian, centralized governments, such as China and the European Union.  That was not the future we were going to experience, and Bob Iger had gambled everything on it.  And when he went to call the bet against Musk, everything went in the opposite direction.  The result was it forced Musk to stop trying to put one foot in and one out on so many topics and go all in toward the future, which means the collapse of central government tyranny.  Putting Alex Jones and Tucker Carlson on X was the reason Musk bought Twitter in the first place.  For the same reason, Trump created his own social media platform, Truth Social.  The future requires a decentralized competition of ideas without the restraint of slow-minded authority figures.  And the results will be very similar to what happened between Musk and Bob Iger but on a truly global scale.  The peer pressure leverage Disney attempted to pull on X is the same kind of backfire that all corporations and political sentiments will experience in the years to come and on a much more ostentatious scale.  Like the Epcot Center, the World Economic Forum’s view of the future was dying and outdated.  It was SpaceX that represented all the opportunities that were coming from a future being designed by capitalism.  And now Elon Musk was fully committed.  Disney had lost that final battle toward forcing the world to become a global citizen at the cost of innovation and freedom.  And if there was any indicator of the things to come, it was that.

Rich Hoffman

Disney Has Failed due to Woke Politics: And its never coming back

I told everyone, don’t say I didn’t warn you.  Disney stock is down, and it’s never coming back.  I have had many people who think they are competent to tell me that the company would bounce back and that all this political stuff was recoverable.  And my reply to them has been they were smoking crack.  Once a company like Disney loses the public’s confidence, it’s over for them.  This was the clear indication coming out of the Thanksgiving weekend of 2023, where their new film Wish was struggling to break 32 million when it should have been closer to 100 million.  It used to be that Disney would crank out movies like this that all made a billion dollars, but now, for the second week in a row, where Marvels also fell apart in a dismal way, the writing is on the wall for Disney and all those people who thought they should argue with me about the fate of the entertainment giant.  Like I have said now for years, “Go woke, go broke,” and Disney is.  What executive at Disney thought that by putting a bunch of girls in a movie and having them throw a bunch of magic around, people would show up and throw a billion dollars at it?  Because that’s what they thought when they put out Marvels.  If Bob Iger had listened, I would have told him that you can’t go out and buy up all these properties like Marvel, like Lucasfilm, then fire all the top minds, or isolate them from the industry because they were old white guys, replace them with female directors, get rid of all that toxic masculinity and replace it with a cast of women who don’t look like they could pick up a heavy box, let alone take on a universe of monstrous villains, and that it would all work out OK?  In the original Marvel movies, some characters appealed to young boys and even grown men, like Captain America, Thor, Hulk, and Iron Man; they had big muscles and were charismatic and funny.  But that Disney was going to get rid of all that and replace those tough guy characters with women, and people would love it?

Here’s a little secret, everyone: women don’t care about movies or stories in the same way that men do.  They want to find a boyfriend and snuggle up with him for two hours.  They don’t care what they are watching.  They certainly won’t be going out to buy tickets with their girlfriends to watch a superhero movie.  They want to buy pants and purses so they can go out and find a boyfriend, possibly a husband.  That is their biological inclination.  They want to see what kind of guys they are dating, and if they can respond to some admirable character in the Avengers, then maybe they might be worth a second date—maybe more.  However, Disney thought it had the power to restructure the nature of society and that their movies shaped society instead of reflecting it.  They bought the whole World Economic Forum view of the world to their detriment.  And here they are.  They put out a full slate of movies, such as the latest Indiana Jones film, which was a pretty good movie, that have all lost money.  But they have all fallen flat because people have lost their trust in Disney itself.  And once that happens, there is no way to get that trust back.  And it’s too late to start over.  It took 50 years to build that brand Disney had.  It only took a decade of commitment to Larry Fink and the gang at BlackRock to destroy it.  Nobody wants to see equity and inclusion in their movies.  They want to see bad guys get their butts kicked.  They certainly don’t want some girl power nonsense, boys or girls, women or men.  Disney aligned itself with the wrong view of the world, killing them.

I was pretty serious when I stated I wanted to take my kids to Disney World one last time.  I’m old enough to have watched several amusement parks come and go in my life.  LeSourdsville Lake, near my Liberty Township, Ohio home, was one of my favorites as a kid.  It’s a park now; the lake and all the rides are gone completely.  The same thing could quickly happen to Disney World, and I wanted to take my family there one last time before it all went away.  Many people think it’s too big to fail.  I would say that it’s too big to survive so many bad decisions.  They lost their focus on who their audience is and disrespected the public by feeding them this garbage and expecting to get paid for it.  Embracing radical political views of the communist orientation was a terrible business decision.  And it showed up in the parks.  When my family of 9 people were all riding Rise of the Resistance together, at the first ship you get into, they had a drag queen ushering everyone onto the ride.  It wasn’t very comfortable.  We had kids 7 through 11 with us, and they noticed the long black fingernails and the makeup on a man’s face and wondered what was going on.  I cracked a joke and told them that this was Star Wars.  It was a species of alien, which they were fine with.  But it was an uncomfortable diatribe for the adults with us, not just in our family.  A woman not from our family beside me inside the ship laughed when I said what I did to the kids, and she said, “I’m glad you said that.”  Her little girl looked up, smiling because it seemed like a reasonable consideration. 

The park attendance was noticeably down while we were there, which was OK with us.  Seeing so many fantastic creations on life support made me sad.  Disney cannot operate theme parks of that size without a revenue stream of movies making billions of dollars a year.  They have produced some good content on Disney+, but as I have said many times, like Ahsoka and the Andor Star Wars series, it was a little too late.  Trust is essential in any relationship between spouses, children, or families, but also with fans and the public.  When Disney committed to a Democrat view of the world and thought it had the power and audacity to shape society, they were misinformed.  They worked against the MAGA movement, which is more significant than Trump, and it has cost them now in ways that cannot be reversed.  And I didn’t want to see it happen.  I wanted Disney to survive.  I keep hoping to be wrong.  But I’m not.  I think it is very feasible that we will not know anything about the Disney entertainment company in the future.  It will only be a thing of our current time.  Future generations will not know them or care about them.  And there certainly won’t be a Disney World for them to visit.  Thank Larry Fink and the losers at the World Economic Forum for that.  They whispered into the ears of Bob Iger all this progressive nonsense, and now the destruction in their wake is more than measurable.  And it didn’t have to be that way, yet it is.

Rich Hoffman

The Covid Attack to Impose Marxism: Pull and Push systems imposed through health policy instead of politics

I’ve argued against it for over 30 years, this whole dumb idea of push/pull systems.  People in the world need to be pushed.  When you go to Europe and ask the waiter to hurry up, and they say, “Why, don’t be in such a hurry, take your time.  Make love not war, enjoy the smell of the roses, and drink some fine wine,” you are listening to the effects of a socialist from a country infused with Marxism.  Not someone trying to be their most productive self, and that is the heart of the argument between push systems of manufacturing and pull.  Pushing is where product flow goes downstream and puts pressure on the weakest links to pick up the pace.  Pull is where the lowest links send the demand signal upstream, and everything gets built around the identity of the constraints.  Push systems force your most honest understanding of what a true constraint is.  Pull systems yield to the weakest interpretation and build around that false assumption.  Pull systems work pretty well in places like Japan because they have a society that genuinely tries to do an excellent job at all levels.  But in Western cultures, for many reasons, people need to be motivated to do good things, and they certainly need to be pushed.  Because their default personality is to be lazy and do as little as possible, any culture that does not enjoy hard work is prone to this condition, so trusting them to define their constraints is a fool’s game.  It’s also why we know that Covid was a fake plot created by radical elements of the world’s economic manipulations to convert the world to Marxism hidden behind a health crisis manufactured in a Wuhan lab in China during a critical election year.  How do we know, well, by economic measures. 

I’ve been talking about a recent trip I took my family on to Disney World, which was a long time in the planning phase.  In 2019, my wife and I took a scouting trip there to plan for the larger group: our kids, grandkids, husbands, dogs, lodging, and various factors.   Of course, as soon as we returned, COVID-19 hit, and it has been nearly four years to get everything back on schedule.  Due to Covid rules at Disney, such as social distancing and mask mandates, they were very slow to return to normal, and we weren’t going to go until that happened.  Some of my kids are so anti-mask and anti-vaccine that anything close to those regulations at Disney World was a hard pass, no.  So we had to wait a while for Disney to get its act together, and this year of 2023 was the first year of that normalcy.  Disney is an excellent example because it’s a uniquely American economic experience, so it’s a good barometer for general economic behavior, and measuring from 2019 to 2023 was an excellent way to compare before-COVID and after-COVID realities.  And what I was able to see easily was obvious in supply chains across the world.  Hidden in the health policies of COVID was outright Marxism that is still permeating the employee marketplace.  What we ended up with in 2023 was a lot of the Democrat policies that were only talked about in 2019, such as wage rates.  After COVID-19, employers had to throw money at employees to get them to come to work because COVID-19 had destroyed the value system entirely for all employees.  Why go to work when the government would pay you to stay home?  And why work harder if the wage rates were artificially propped up for everyone?  Even now, too many employees still want to work from home because they fear they have Covid, leaving employers stuck trying to fill production gaps with new weak links in the supply chain, not knowing if people are going to show up for work, and what they could do about it.

It was clear Disney was suffering from this very problem: their lines were less productive, their employees were much less engaged, and many things were broken that wouldn’t have been damaged or long in 2019.  I went to several restaurants selling souvenir glasses, expecting to buy them, only to be told they were out of stock and they had no idea when they would be.  In 2019, that wouldn’t have been the answer.  Even for Disney they were having difficulty getting parts of their supply chain to perform reliably.  And, of course, they were dealing with the same staffing shortages the rest of the world was: people who didn’t show up for work, believing that COVID recommendations would still get them out of work as good as a doctor’s note.  And there was nothing they could say about it.  The new message from Disney, which wasn’t the case in 2019, was that it would be expensive to vacation there.  And we will do our best.  Instead of expecting the best, they’d at least try.  It was that old Marxism acceptance of yielding to constraints instead of pushing them through competition to solve those problems.  And Covid was the means of forcing mass society to accept those constraints.  Previously, the supply chain would be pushed to ensure the market’s satisfaction.  Now, the market would have to wait and be happy with it.

People have been slow to admit to themselves that COVID was a weapon of global Marxism to do what they couldn’t do politically through health policy.  Yet the proof is everywhere, and behind some blatant lies of Bidenomics trying to hide horrendous economic news is the imposed Marxism that has slid under the door to just about every part of the global economy.  I see it everywhere. I just traveled through the Toronto International Airport, where they were trying to rid themselves of any memory of Covid policy, yet their employees were still functioning from the call-off effects, the unstable management of their workforce, and knowing who was going to be at work, how long they’d be there, and whether or not they could even hire enough people to staff their positions.  The holes were evident, and everyone was supposed to look the other way and pretend everything was fine, just like at Disney, and not even ask the question.  The world had imposed on it during COVID this Marxist pull system where the constraints were artificially created to serve that radical economic theory.  It wasn’t voted for; it was built into the COVID policy from the beginning and was undoubtedly one of its goals, which nobody saw coming.  But because of that aspect alone, there should be massive prosecutions of everyone who played their part in this global insurrection.  The evidence has been left behind and is evident to those with the eyes to see it.  And it was never about health.  Marxism was always the motivation for COVID-19, and it still lingers economically until people wise up to it and scrap the entire footprint it has left behind.  That’s a hard admission for many, but the reality is that for a proper economy to work genuinely, Marxism must be pushed out of it.  And until that happens, we will be left with a less-than-optimal economy and a general state of unhappiness always associated with Marxism.

Rich Hoffman

When Too Many Rules Destroy Happiness: Observations from a Disney World vacation experince

For most of September, I have been traveling. It has only been recently that travel restrictions regarding COVID-19 were lifted in places I needed to go professionally, like Canada, and Japan so these needed visits had been stacked up and a long time required. That was also the case for a family vacation to Disney World, which I had intended to do for the last three years while my grandchildren, mostly close in age, were prime for the experience. Covid restrictions and mask mandates ruined all those plans, so we waited for them to be removed before committing to anything. In September 2023, a slight window opened to do everything, so I stayed swamped catching everything up. By the end of September, I got off a flight from Tokyo, parked my car, hooked up our RV, and towed it to Florida for a week in Disney World to stay at their wonderful campground, Fort Wilderness. We almost canceled it again because of all the new policies at Disney, but we determined that this was the time if we were ever going to take the family to Disney World. Because as I have said many times over the last decade, I don’t think Disney will survive as a company. And after going there again and comparing the experience to just three years prior when my wife and I went there to see some of the new options they had, there is no question, that Disney is failing everywhere behind the veil of happiness, and I can see the entire thing completely falling apart for many reasons they will never tell you about in the media. But the Fort Wilderness Campground, an official resort for Disney was fantastic, at least from the façade of a vacation experience, and I was happy we went when we did.

From the area I walked around in my video of Fort Wilderness, we could take the boat over to Magic Kingdom and get to all the other parks, Animal Kingdom, Hollywood Studios, and Epcot Center with the park hopper option. It was all costly, but I could show my children and grandchildren many exciting things over three days, and camping at the Fort Wilderness Campground was one of the best experiences I have ever had. It was comfortable, luxurious, convenient, and splendid in everything you expect from a lifetime vacation experience. When I think of Disney I think of a media empire built on family values, and of Fort Wilderness itself, I think of the Davy Crockett television show and Zorro. These days, Disney is more of a princess place, but there are still all the excellent references to Americana that I found very refreshing, such as the clear statement at the entrance to Liberty Square, “The hope for freedom for all. And the courage to fight for it at any cost.” Walt Disney never wanted people to forget what a miracle America was, and he dedicated several parts of his amusement parks to that very service. I wanted to take my family there while the parks were still in their heyday. As for what I wanted out of the trip, I am thrilled with the results. The children were happy even though we averaged about 6 miles of walking daily with the park hopper passes. We saw a lot, experienced a tremendous amount of information, and we had a great six days at Fort Wilderness Campground going to the pool, hanging around the restaurant and trading post, and enjoying camp in one of the best in the world. We purposely picked the 100 loop, which requires a lot of advanced planning so that we were a close walk from the boat dock which had us coming and going constantly.

Yet, to my eyes the mistakes were obvious. Disney, because it’s a giant corporation with many thousands of employees to maintain has destroyed itself by the weight of its own success, like many major corporations do, and this goes way beyond the recent woke policies from BlackRock that have seriously destroyed their business model for good. The current park attendance will soon be a thing of the past because of their killed market share worldwide. Bob Iger, the current CEO should have never returned, and I’m sure he’s realizing that now. Disney needs to constantly produce fresh content that makes a billion dollars each at the box office, and those days are mostly over for them because of the status of the current youth, YouTube options, and their alienation of conservative Americans. For instance, most of the vacationers are Trump supporters at the Fort Wilderness Campground. However, the employees are mostly Democrat-leaning and to offset this discrepancy, Disney has a lot of rules they impose on their workforce to keep everyone lined up correctly. But what they end up with is something much like their rides, everything is great so long as you stay on the rails. But the illusions fall apart quickly if you step out of the boat.

And that became most obvious when we were all exhausted one night. Nobody felt like cooking, so we went to Crockett’s Tavern and the Trail’s End Restaurant to get some pizza. On one of them, we asked for a half and half, one side being deluxe, the other completely cheese because none of the little ones like toppings yet. You’d think that we asked those Disney employees to commit murder, they had a meltdown that involved discussions of being fired and all kinds of drama. It was like being in West World where the robots suddenly started shooting the customers. It was odd, but that wasn’t the only time. What was clear to me was that the expensive façade of the Disney vacation experience was thinner than it had ever been and it wasn’t taking much for that illusion to be shattered for the consumer. Disney had adopted many rules to keep their radical workforce in line and on the message that they had destroyed that personal touch that happy individuals bring to work with them. I’ve been to Disney World many times, and this most recent time showed clear signs of stress behind a radicalized workforce that was coming out against the customers such as we saw over that simple pizza. The pizza was good, and we had a fantastic time with our family. But after some old timers still working at Disney are gone, the next generation is not there to pick up the task and carry it into the future. Disney could hide this from the world so long as they could throw money at the problems. But they can’t even do that anymore. In the news this week, right after we left, Disney had to raise their ticket prices to their parks and there are reports that the CEO is seeking a peace treaty with the Republicans of Florida. The woke battles have left Disney permanently damaged as most people inclined to spend a lot of money at Disney World are also MAGA supporters. Disney joined the wrong politics in a volatile economic environment, which has been costly to them. We enjoyed ourselves. I am glad we made the trip now for the historical value of such a Disney experience in American culture. But given many of the things I observed, it won’t be there forever. It’s failing even worse than I had thought it was.

Rich Hoffman

The Failures of Globalism: Making corporations the architects of their own destruction

When I think of the Disney brand, I think of shows I grew up with, like Zorro and Davy Crockett.  Those were great family shows that reflected the values of a good and productive society.  And in many ways, this new show on Disney +, Ahsoka, the latest Star Wars television series, is excellent.  But unfortunately, and this is a theme I have been saying for over ten years, Disney is done.  It’s too little too late, and that was obvious when they started making Star Wars movies again, beginning with The Force Awakens, which wasn’t very good.  It was filled with woke garbage and expressed the main problem with Disney buying Star Wars from George Lucas in 2012.  How do you take a movie franchise made by a radically independent person, such as Lucas was, and turn it into a corporate asset filled with emerging woke politics straight out of the World Economic Forum?  The answer is you don’t.  The trouble was evident when they tried to align the production to all kinds of United Nations projects during the filming of The Force Awakens, which was globalism on steroids.  I tried to remain hopeful, but once the film came out and everything that came after, it was obvious that Lucasfilm under Disney would not be as good as Lucasfilm under George Lucas.  Ironically, the Ahsoka series is struggling with itself as part of the plot: how do you overthrow an empire and then become the next established government?  And the answer is that management of anything is hard.  Throwing rocks and having all kinds of romantic ideas about things is easy.  But it’s hard actually to run things once you capture the kingdom.  And that is what is so interesting about the excellent show Ahsoka.  As Grand Admiral Thrawn says in the show, “Make your enemies the architects of their own destruction.”  Globalism has certainly done that to Disney.  It’s an interesting commentary on itself. 

However, this is the lesson for everything that has gone woke, and I do feel sorry for Disney as a company because all corporations that bought into the woke nonsense will go through it.  It’s not just Disney, which is taking major financial hits these days, with the stock price being what it was over a decade ago, and there are no signs of recovering.  It was surreal to watch the train wreck happen, but as a corporation, they were so stupid, so collective based, yet they had all the money in the world to make success happen, yet they couldn’t.  The same could be said of the music industry, fast food, sports, everything.  Disney had a massive media empire, but now the rumors are quite true that they are looking to sell off the losers, things like ABC, ESPN, and many of these satellite companies that have been brand damaged because of woke politics.  The hard lesson is that it’s gone forever once that brand is damaged.  I’ve always been a corporation kind of person because they generate wealth and jobs for people.  I love marketing brands in partnerships, such as with McDonald’s or Coke, which has been common with Disney over the years.  I always love that about Disney World and all their brand alignments.  I love them so long as capitalism is the objective.  Under the woke rules of military implementation of communism through the policies of the World Economic Forum, the goal is to destroy American capitalism through the generators of its wealth.  Disney was one of the first companies to sign up, and it was a horrible decision for them. 

Like the rebellion in the Ahsoka series, Disney is failing to live under its own well-intended rules.  And those rules were that globalism was the future of all civilization.  They were suckered, and they bet billions of dollars on that eventuality.  They thought their brand was so powerful that they would influence the public toward their market needs.  They forgot that the marketplace decides value and that their brand was fragile.  What they thought was robust was only as strong as wet paper. It fell apart in their hands rather quickly.  And the insurgents at the World Economic Forum had planned it that way.  Plotting and scheming the CEOs of all of America’s most giant corporations right in front of their faces, and they all fell for it like a bunch of suckers.  And the public took their dollars with them elsewhere; they didn’t keep spending money on Micky Mouse as Walt Disney envisioned it.  They turned away and moved on to other entertainment options, which is why there is no recovery for Disney as a corporation.  The young people could care less about them, and a good project like Ahsoka isn’t enough to bring them back as fans.  It was too little too late.  The time to make that kind of Star Wars show was back in 2015 because Star Wars essentially became a spokesplatform for globalism, and people were put off by it.  Now, the market has changed completely; smaller media is considered much more valuable because it’s free, and when people see the Disney logo, they think of a big, woke company aligned with political philosophies dangerous to American ideas, which most of the world loves and wants for themselves.  Star Wars would have been better off just putting out the six original George Lucas movies and leaving things be.  But once they tried to expand into corporate control of the brand, they weakened it like sequels usually destroy an original movie idea.  If those ideas aren’t developed in subsequent stories, they burden the original.  And that was something Disney could never wrap their minds around.

I think all corporations that have dipped their toes in the woke rules of globalism will fail or become permanently damaged in the marketplace.  And companies that are anti-woke will see a massive level of support in the coming decades.  I always have a soft spot for Disney because I liked Uncle Walt.  Just like I will always think of George Lucas when it comes to Star Wars, anything done by corporate control might be fun and exciting at times, but it will permanently be damaged goods you can’t trust as a source of art and entertainment because of all the woke inclusions into the story that have now cheapened it forever.  I still think some of the work done at Disney World at Galaxy’s Edge is remarkable from a fan perspective.  It’s science fiction on overdrive if you like expanding ideas and potentials of technology and science, which I do.  It’s a shame that Disney listened to all the wrong people while developing Star Wars under their ownership.  They should have never listened to the wokesters at the World Economic Forum and the terrorists of global economics and their unveiled intentions for communism, China style.  The marketplace was already changing in a way that Disney would have had difficulty adjusting to, but they made it so much harder on themselves and their shareholders with a poor strategic approach that strayed away from accurate economic measures that worked.  So it’s ironic that the new Ahsoka show’s plot deals with this problem, a self-reflection of Disney itself and how good intentions become evil, and disaster always follows.  As they say about Hell, it is paved with good intentions.  And that is certainly the case with all that Disney does these days, and all who took the bait and destroyed themselves as economic, corporate powerhouses that should represent morality and justice as determined by dollars and not woke, globalist insurgents.

 

Rich Hoffman

It’s Not the Fault of Indiana Jones: Disney listened to BlackRock and they’ll never recover

Indiana Jones is a great movie, but Disney mismanaged it by listening to the wrong people

One of the reasons I do these articles on this blog is because people are hungry for real information. Not the kind that the media has grown to give us, usually laced as propaganda to fulfill some NWO vision of centralized control using the China model of communism to determine reality. And there is something really menacing looming behind the various box office results that I say all the time are the ways that people vote for value in our culture. The Sound of Freedom movie is a category by itself, and as far as I’m concerned, there’s room for all these great movies that are suddenly coming out. But the way that the communist left has gained control of the marketplace is by placing the number 1 weekly horse race to movies, all in an effort to make or break their box office results. It’s a baked-in trick by the World Economic Forum types and their media apparatus to pick winners and losers in the marketplace of ideas with the illusion of industry reporting. And I say that as a guy who has read The Hollywood Reporter for three decades. I used to get the magazine version of that publication as an industry guide of great value. So I am quite aware of the switch to this new way of manipulating numbers to tell the kind of story that the financial controllers of communist activism want to tell. And a target early on was the new Indiana Jones movie, The Dial of Destiny. The WEF types wanted to see Disney kill off one of the great American heroes from the 1980s. Early screenings showed that the public didn’t like that. So Disney had to scramble to give the public the ending they wanted, which went against the desires of the BlackRocks of the world. And as a result, Bob Iger and the gang at Disney found themselves between a rock and a hard place with snakes and spikes in between to kill them with a thousand cuts.

See the problem. Even with inflation, this cost structure is ridiculous and not sustainable.

When I look at the box office numbers for Indiana Jones and the Dial of Destiny, I see a pretty good movie that performs well day to day, even on weekdays. It’s consistently good with the other movies that were done in the 1980s, back in a time when those movies stayed at the movie theater for most of a year. But these days, with movies barely staying in a movie theater for more than 60 days, a film has to have a lot of pop on the front, most of this due to failures of liberalism. The movies are controlled by labor unions who want inflated budgets with unlimited money spent. And if a studio complies, they are rewarded with good press that will take them close to a good box office score. Disney got caught trying to appease everyone, including BlackRock, and they made everyone mad with a movie that had its budget out of control. If George Lucas was producing this Indiana Jones film, he would have kept the budget under 100 million, or he wouldn’t have made the picture. Kathy Kennedy let the budget spike up to around 300 million before advertising. So the standard is the problem, and the controllers expect to rule the marketplace. And Disney has damaged their own brand, so anti-Disney people started campaigning against this Indiana Jones movie several years ago. Then there was the political agenda from BlackRock and Vanguard about replacing Indiana Jones with a woman and killing off the Western hero for global communism. Disney picked the fans for its own survival, and the industry pounced, writing many negative articles against Indiana Jones, hoping to sink the film and punish the studio for not complying with the globalism mandate. 

Ultimately, this Indiana Jones film will be well respected and could have been financially successful if Disney had managed the budget. But it got out of control, and they thought they could spin it into a billion-dollar grosser. But without the support of the industry analysts, who are communist in most of their approaches to everything, the World Economic Forum activists worked overtime to ensure that it would never get there. They would have talked the movie up if Disney had killed off Indiana Jones. But they resorted to punishing the movie because it was a good hero story with a classic character living to see a happy ending. That was a good move for Disney in the long run because Indiana Jones will be around longer than the World Economic Forum. I’m not sure that Disney will make it. I’m telling people to go to the parks now while they are still there because I don’t think Disney will survive what they’ve done to themselves, which they are now the Bud Light of entertainment. When people think of Disney, they no longer think of Mickey Mouse but woke monsters who want to groom children. And once you lose that brand, it’s gone forever in this climate. They played the game wrong, and now it’s going to cost them.   They fixed the Indiana Jones movie in time to save it. But they should have done the same to themselves several years ago instead of committing to the World Economic Forum’s woke agenda of gender desecration, which started to become evident with the killing of Han Solo and that terrible Buzz Lightyear movie. 

It’s not an Indiana Jones problem; over the coming year, most people will watch the movie and like it, whether at the theater or at home on a streaming service. It’s a good family movie, but it’s too late for a course correction by Disney to save it at the box office. Because Disney is having problems everywhere. People are rejecting them as a company. That doesn’t mean that they’ll never have another billion-dollar film again. But they have lost permanent market share because of their woke commitment. And now their woke bosses at BlackRock are punishing them in the trades if they don’t stay committed to the continued desecration of American heroes. So the news isn’t good for Indiana Jones, but it’s not because the movie is bad. But there are undoubtedly many bad characters who are politically motivated on both sides, and Disney mismanaged the whole thing to their detriment. The lesson for everyone is not to pick against the audience, not to feed the everlasting hunger of the trade unions with inflated budgets, and to never align yourself with global activism against good stories and heroes who stand against evil. This is why I said it was a bad idea for Bob Iger to come back. I don’t know what he was thinking about taking a job that was bound to be a loser. There was no way to fix this Disney problem. And instead of being viewed as a pretty good CEO over his years, he’ll be remembered as the guy who let it all fall apart. But the truth is, this started a long time ago when the board started listening to global activists for communism and bending their films toward the China market. All that was a mistake that is showing itself at the box office. And it has nothing to do with Indiana Jones as a movie. If anything, people are supporting the movie more than they otherwise would. The problem is Disney, and I’m afraid that it’s a condition that will never correct itself.  

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Woke Disney’s Glaring Problem: The negative impact of Showing the New Indiana Jones Movie at the Cannes Film Festival

I always get excited about new Indiana Jones movies, and I know enough about this upcoming one, the fifth movie in the series over a 40-year period of time, Indiana Jones and the Dial of Destiny, to say I think it’s going to be a pretty good movie, and that I’ll like it. Whenever I go to a bookstore, I see Indiana Jones’s impact on publishing. Most of the top ten books sold in publishing have some kind of Indiana Jones influence. That character was a wonderful creation of George Lucas, a guy who wanted to be either a drag racer or an anthropologist; instead, he became a filmmaker. And what he did was much better for many industries, especially history; he made it fun through the character of Indiana Jones. I see Indiana Jones all over each copy I receive of Biblical Archaeology Review, which I have been getting for over 40 years now. It’s undoubtedly my favorite topic. Because of my very popular blog that, I operate like a newspaper, many people think I am obsessed with politics. And I am very interested in politics. But mythology, comparative religion, and history, in general, are what I put most of my efforts into. I spend about 70 hours a week professionally. I spend about 30 hours a week on political “things.” And the rest of the time, I spend reading, exploring, and contemplating. It is not uncommon, as many people with hostile intent have learned, that I am up often at 2 AM walking around my yard or going up and down my street thinking about things I have read. I don’t sleep much because I love history topics so intensely, and I am always in some sort of study of those topics. Indiana Jones made history as an industry that made normally boring topics, fun, and I think this new film will do much as the previous films have done for the study of history, bring joy and adventure to it, and the human consciousness will grow in healthy ways. 

And because I’m interested in this subject, I watched the coverage of the Cannes Film Festival, which played in the middle part of May in France, where Indiana Jones and the Dial of Destiny was shown to a large audience. The Disney people, especially Bob Iger, the CEO, think they have a good movie in the new Indiana Jones film, and they decided to rush it out to reviewers to get some positive buzz going on the film. And they need it; as I have been talking about, Disney is in big trouble on multiple fronts. They have invested too much in ESG scores, BlackRock political values, and their company’s commitments have been slowly destroying them. They are not the same company they were ten years ago, and ten years from now, I think we will perhaps not see them in entertainment as an influencer at all. It is that bad for Disney. And I’m not a fan of Bob Iger, a big-time liberal who has committed to the global citizen movement, gambling that globalism would be the new transition economic force, so he has steered his company in that direction. But globalism is failing across the world. People want American nationalism, and even in broken-up countries on the other side of the globe, people want to think about the idea of America, not a bunch of bureaucrats in the European Union who the Administrative State so paralyzes they can’t even tie their shoes or a China approach with centrally managed communism that completely steamrolls the individuals of society into mashed potatoes who serve corrupt oligarchs like some top-heavy aristocracy. 

But I don’t think Bob Iger is an idiot. I think he did a pretty good job as the Disney CEO over the previous decade. However, it was a house of cards that was eventually going to fall, so I think it was a horrendous idea for him to return to attempt to save Disney because he was just going to sink himself in the process. He knows he needed a hit with Indiana Jones, so he stepped in and encouraged the filmmakers to make a film that people would want to see, to take out some of the Kathy Kennedy from Lucasfilm’s wokeness that was showing itself to be very unpopular with Bud Light, Target, and essentially the rise of the MAGA movement in politics. Bob and the gang made a pretty good movie that they thought would serve fans enough and not compromise their commitment to ESG measures, and they were in a rush to show it to the public. And, of course, the results were devastating. It was the worst thing they could have done. It would have been better in this media climate to surprise everyone at the release date instead of trying to create positive buzz for the film a month early. Indiana Jones and the Dial of Destiny comes out on June 30th, so that’s a lot of time to have people who now hate Disney because of its commitment to woke policies to criticize everything that they do, from The Little Mermaid to the destruction of Pixar, the ruin of Star Wars, and now another Indiana Jones film that many of the critics who saw the film are saying is worse than Indiana Jones and the Kingdom of the Crystal Skull. 

I personally liked Indiana Jones and the Kingdom of the Crystal Skull. It injected into publishing hundreds and hundreds of interesting books that I spent many thousands of hours reading over the last decade, so I was very happy with it. And I think that will certainly happen with this new movie, The Dial of Destiny, with the plot point being that of the Greek mathematician Archimedes. I think the concept for this film is much more interesting than a time travel movie like Back to the Future. This one deals with quantum entanglement, which people know is something I spend a lot of time considering and the nature of dimensional reality outside our four dimensions. But Disney underestimated the negative power of new media, so once their critics like Variety and the BBC came out negatively against the new Indiana Jones film, the new media types on YouTube, who have become the new influencers, pounced. It didn’t matter how good or bad the new Indiana Jones film was because it’s a Disney project, and as a company that has been committed to woke policies, they have made themselves open season for intense criticism, which will impact the opening of the new film. Iger should have held his cards and just let the film tell its own story when it was released. I’m sure I’ll find things I like about the new film, and I’m sure that the wokeisms will be there and I won’t like those. But I do think that Disney realized that Indiana Jones required some fan service and that they attempted to give that to this new film as a peace offering to their audiences. But it has had the opposite effect, and in some ways, I feel sorry for everyone involved in the film. They are feeling the pain of using their movies to sell political messages that the world doesn’t want. And when they thought they had surrendered to the fans a bit, they have only been slapped harder, which is the story coming out of the Cannes Film Festival. No matter how good the movie is, because of any connection to woke Disney, people are going to hate it because that is the political climate we are all in now. Globalism is the enemy; people know it and express themselves accordingly. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

What Happens When Your Little Sister Plays With Your ‘Star Wars’ Toys: The Fate of all woke corporations

There are likely fewer people in the world who wrote as much about Disney’s acquisition of the Star Wars property in entertainment as I have, or the fate of a multibillion-dollar investment, the Star Wars hotel in Orlando, Florida.  I was excited about it.  I have been a Star Wars fan most of my life, which is reflected in my work.  But it’s not just Bud Light that woke policies have crushed that the global push for a certain kind of CEO to now run these corporate boards ran by BlackRock have destroyed.  Knowing Star Wars as an entertainment property and a work of modern mythology, I could see early on the impact and ultimate failure of Disney’s quest to appease BlackRock and the other elements of the Desecrators of Davos, the World Economic Forum’s view of the world.  And it was evident in 2015 when the first of the next generation Star Wars movies came out in The Force Awakens that the future destruction of globalism was making itself most apparent.  What we have now is a kind of stubborn tenacity of globalism to impose itself on reality.  Whereas I have been saying for a very long time, many decades now, in writing, that the trend was going to destroy itself.  That was never more clear in how Disney as a corporation handheld Star Wars as soon as it purchased George Lucas way back in 2012 and have now chased off their audiences, which, prior to, looked to be eternally loyal.  I warned early on to all those who owned Disney stock to sell because the brands they, as a company, were building would fall apart, and that’s precisely what is happening.  As Disney is falling apart, so is globalism everywhere in the world. 

As scary as a post-President Trump world has been with all the horrible revelations that have been revealed, we are actually better off because market forces are proving that wonders of capitalism envisioned by the great Adam Smith book The Wealth of Nations to be as reliable as anyone could hope it to be.  Out of all the presently trained economists with PhDs in the study of social behavior and the flow of money, it really all points back to that seminal work that was released to the world when America was founded that has turned out to be exclusively true.  Disney had the money and power to hire anybody they wanted to be successful.  Just ten years ago, they looked to be an unstoppable entertainment company, but like the world presently is in general, all members of the Bilderberg group, and the World Economic Forum, Disney is a dismal failure that literally can’t do anything correctly.  They can’t produce new content that anybody wants, and what they do put out from their entertainment classics is so burdened with woke politics that it has turned away half the nation from enjoying their products.  Disney bet on their brand and thought it was so great that no matter how much wokeness they proposed, they assumed, as they all did when they adopted this Chinese communist model of corporate rule of the world, that people would follow them as leaders of culture and that progressive politics would rule the day.  Yet what they found out has been completely the opposite.  Markets serve people; they don’t shape culture.  They represent culture. 

That was never more apparent than when Disney built the Galactic Star Cruiser Star Wars hotel in Orlando, Florida, connected to the Galaxy’s Edge Star Wars land at Hollywood Studios.  I was very excited about Disney’s attempts and wanted them to work.  I was a big fan of the Star Wars Land and went to it as soon as it opened with my wife, and we made a nice vacation out of it.  I thought it was a stunning experience for a kid who grew up loving Star Wars, so I wanted the experiment to work.  But I saw the trouble too and had been talking about it, at first, very politely.  I did several radio shows with various guests around the country talking about the danger of woke Disney, which at that time, nobody understood what “woke” was.  And sadly, everything I said as a warning sign for Disney turned out to be true.  Disney didn’t understand Star Wars.  It was being run by a woman, hand-picked by George Lucas, to continue what he had built.  But she got swept up into this New World Order of the global citizen movement and turned Star Wars into what a little sister would do to your Star Wars toys when everyone was kids.  Girls might take your Star Wars figures and put lipstick on them, and instead of them having epic battles, she would sit them at a table and have them drink tea.  Kathy Kennedy essentially did that to Star Wars, designed for 8- to 12-year-old boys, and started producing all the content for girls.  And she thought that the boys would stick around and that the market expansion would now be more inclusive of girls and empower women. 

So when the Star Wars hotel opened as a kind of cruise ship last year, right after the Covid lockdowns, after ten years of development and over a billion dollars in investment, fans were stunned to learn that the $6000 per room 2 day all immersive experience was essentially the little sister version of Star Wars.  Star Wars is about rebellion against tyranny.  Not singing songs and drinking drinks in a bar with aliens walking around.  But Disney didn’t listen to the fans; instead, it lectured them about what it would be like, and the results were devastating.  Just over the hotel opened to great fanfare, it is now projected to close in September of 2023 because it just never took off.  People rejected the idea, and it wasn’t so much the money; the lack of the Star Wars experience ultimately destroyed it, really, before it ever got off the ground.  It proved something that will eventually happen to all corporations who have embraced woke policies, from Ford and General Motors to Bud Light, Miller Light, and Target.  Corporations don’t and never will run the world.  They will always serve society in general.  Not the other way around.  I warned everyone.  Some people listened, and those that did are better off today than they were.  Just as I have warned about the climate that still wants to vote for President Trump as opposed to the corporate approach of Ron DeSantis, they don’t know what they are doing.  Professionals who make their living off these kinds of things have drunk the Kool-Aid and found out that there is a lot of bad stuff in there, and they’ve learned it too late.

In general, what happened to Disney and the Star Wars hotel and brand is a warning of what will happen to everyone in the future of corporate globalism.   People don’t want woke and corporations who assume that their products are so beloved by the public that people will follow anything.  Corporations who believe that have another thing coming.  And that was never more obvious than in the closure of the Star Wars hotel so soon after it opened.  The smartest people in the world with the most financial resources could not change the kind of reality that Adam Smith articulated in his economics studies.  And those rules apply in every market sector.  Entertainment just being one that is obvious.  Which is a fine indicator of things to come. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business