Tag: Star Wars

The Radicalism of Stephen Colbert: Trying to kill off toxic masculinity as been very expensive and not worth it

There is a much deeper reason that the news about Stephen Colbert being taken off the air is such big news.  Or why ABC is re-thinking some of its daytime programming, such as The View.  There will be numerous television changes because many of these big production companies have been so committed to progressive causes that the financial impact of it is finally starting to catch up to them.  However, in everyday conversation, the real reasons for economic failures have been largely unexplored.  People know they are generally happy to hear that the Trump-hating Colbert is losing his late-night show, and that many of the other late-night hosts are in danger as well, because of the anti-Trump agenda.  Anti-Make America Great Again agenda points are not popular for good business.  And typically, CBS Studios, a division of Paramount Global, the parent company of CBS, would not hesitate to donate $40 million to progressive political causes.  Which is what they are saying the show is losing per year.  It’s not about the money; it’s about the viability of the position.  Losing that much money by putting Stephen Colbert on television every night to attempt to destroy the Trump agenda is more or less a financial contribution to their political platform.  The problem for them is that they spent all that money and committed so many resources to it, yet they were unable to move the political needle at all.  Trump did not end up in jail, or bankrupt as radical liberals had fantasized about.  Instead, six months into his re-elected term, he is doing great, and there are no signs of him slowing down.  And he’s more popular than ever, which is breaking the back of the production companies and their commitment to communism that dates back to the fifties and sixties. 

I know quite a bit about all this as I have been discussing it for years.  For many people, it has been hard to connect the dots.  However, I hosted a major radio show on this topic, specifically centered on the release of the Star Wars movie, The Force Awakens, where Disney killed the very popular character of Han Solo.  A friend of mine and I discussed the poor decision that Disney made in killing off the white hero Han Solo and replacing him with a DEI cast that nobody ever took to.  And now, ten years later, the things we said have turned out to be hauntingly accurate.  After that big, popular show, my friend received an offer to work at Disney for an excellent salary.  I always thought they did it to shut him up and get him off the air.  It is much easier to throw money at controversial voices to contain them somewhat.  My friend loved the Disney Company and hoped to improve it, so more power to him.  I told him there was no saving the company, but he had to try.  But the point of the matter is this: Disney didn’t need to kill off the original heroes of the Star Wars saga.  But they did it anyway, and they did it for purely political reasons.  That’s how radical the hatred in Hollywood is for the Make America Great Again movement, which was emerging openly as Disney was committing to these new Star Wars movies that had a DEI cast, and a killing off of the strongest character of them all, Han Solo, who was made popular by the very popular actor, Harrison Ford.

Now I’ve heard it all before.  People tell me that old Harrison Ford always wanted to kill off the character of Han Solo.  As an actor, he hears all the stories about toxic white masculinity, which he has made a lot of money over the years popularizing.  So, for him, to sacrifice one of his roles to the gods of progressivism is a logical choice.  And he has been saying for forty years that Han Solo should die in the Star Wars series.  However, George Lucas knew better, so they brought him back for The Return of the Jedi, and that character went on to become one of the biggest and most popular in the Star Wars brand.  If Han Solo is on the movie posters, people are excited for Star Wars and the toys that came from that series of movies.  But if the movie posters, as they turned out to be, were just diversity, equity, and inclusion characters, then the public was going to reject the offering.  And in that process, Disney killed the Star Wars brand forever.  I don’t think it will ever come back. The damage was so significant that they begged Harrison Ford to return and make an appearance in the last Star Wars movie, The Rise of Skywalker, but it was too late by then.  And Disney has not been making any more Star Wars movies because their DEI characters were being rejected left and right.  A similar controversy arose on The Mandalorian television show involving Gina Carano.  She turned out not to be a DEI hire, but a conservative fighter, and Disney tried to punish her for it, and it blew up in their faces in terrible ways.  We are seeing entertainment that is not intended to entertain, but rather to convey political messages through popular franchises, and it has turned out to be a disastrous business decision. 

So, the writing was already on the wall when Trump was re-elected, and Disney was already undergoing its assessment process.  They had to learn, as a large entertainment company, that their public would reject them if they did not produce content that they wanted.  Kathy Kennedy should have known better about the Han Solo character.  Her husband, Frank Marshell, should be able to help her understand it.  He produced all the Jurassic Park movies and was the German mechanic in the very popular Raiders of the Lost Ark movie, notably in the fight scene.  He’s not a progressive lunatic.  However, he and Kennedy are fans of Jimmy Buffett and music from that era, so they have a left-leaning side that certainly comes through in their movies.  Kathy, as a woman CEO, went completely DEI and began pushing for female directors and characters.  I mean, they killed off Han Solo, knowing he was the father figure of the series, and they gave his famous spaceship, the Millennium Falcon, to some girl that nobody knew, as if the public would just accept it.  And they never did.  And the franchise took a permanent hit that it will never recover from.  I tried to tell them.  My friend and I laid it all out on that now-famous radio show, so we know the Disney bigwigs heard it and offered us jobs afterwards.  I have had numerous companies offer me money to try to keep me quiet, essentially.  I don’t blame my friend for taking the money.  Many people do, and it can lead to a fulfilling life.  And that is essentially why nobody understands these kinds of things structurally.  But that’s what’s going on with Stephen Colbert, and many others that will follow.  The man-hating Hollywood has not been working, and if they want to survive at all, they will have to make adjustments because the consumer is the boss.  Not the studios, and they have had to learn some tough lessons, too late.  The ramifications of all those bad decisions are only now becoming well-known and prominent.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Only Way A New Indiana Jones Movie Would Be Successful: Consultants and corporate looters can’t copy success, it never works

There is a way to do it, to make more Indiana Jones movies.  There have been at least seven different people who have played Indiana Jones at some point in time, everyone from George Hall, to Corey Carrier, to Sean Patrick Flanery—even River Phoenix.  Then, of course, there are all the video games and commercial appearances where an Indiana Jones-like character is seen doing something, from amusement park rides and Coke commercials to cameos in other movies.  Unlike other franchise characters, however, Indiana Jones is different in that Harrison Ford created a particular kind of character with a timeline expectation that society will hold Disney to.  There is a nice period in the character’s timeline, from age 25 to 35, where a new actor who resembles Harrison Ford could tell all-new stories that the public would love.  Most of the best Indiana Jones movies take place within a specific 3-4 year timeline that centers on Harrison Ford playing Indiana Jones in the iconic movie Raiders of the Lost Ark, a film that revolutionized the way stories are told and movies are presented.  I personally think it was the best movie ever made and that changed the value of the character created for the public forever.  The chances of doing something like that again with the same character but a different actor is impossible. I think it’s possible to make more movies after seeing how Disney and Bethesda, the video game maker, produced the latest Indiana Jones video game, Indiana Jones and the Great Circle.  It was a great game and a lot of fun, and it didn’t try to “reboot” Indiana Jones; it respected the timeline that people had come to know and trust.  And many actors contributed to that effort, and those are the rules of engagement.  There is a lot of talk now, halfway through 2025, that Disney wants to reboot the Indiana Jones movies.  They own the property and want to make money from it.  However, there are rules they must follow; otherwise, they will cause all kinds of social problems, just as they did with the Star Wars movies.  If they want Indiana Jones to remain valuable to the public, they’ll listen and stay respectful.

But if they think they are going to retell Raiders of the Lost Ark with a woke actor like Pedro Pascal, or even a woman, then they are out of their minds, and another Indiana Jones movie would be a disaster.  Indiana Jones is not something that can be ruined in the way that studios often do with Batman movies or James Bond stories.  There has been over 40 years of story telling from books, television, comics, video games that for that entire time held to a stringent canon timeline, and that trust has been built across many generations of fans, from kids today to their grandparents who saw the movies in the theater when they were kids.  I love the Indiana Jones Stunt Spectacular in Orlando, Florida, the stunt show that has been performed for years at Hollywood Studios. It has featured several different actors portraying Indiana Jones in that stage play.  However, the difference was that all content creators were very respectful of the original idea.  During the period I mentioned, numerous exciting stories could be told about a younger Indiana Jones as he establishes his excellent and famous reputation, which people would love to see depicted in movies.  However, those movies would require directors, producers, and musical talent as passionate about making the movies as were Steven Spielberg, George Lucas, and John Williams, originally.  Disney thought they would get away with a reboot of Star Wars by ignoring the story canon and essentially retelling A New Hope with The Force Awakens, and people have never forgiven them for it.  They might have made some short-term cash, but they destroyed the brand, and that has cost Disney a lot.  

This is important because the character of Indiana Jones has likely been the single most valuable narrative device that has advanced the arts and sciences in the world today.  There are many people who have become scientists because of Indiana Jones and the inspiration they received from him as children, which has been very beneficial.  The value of the Indiana Jones property lies in this social motivation.  And unless Disney respects that sentiment, it will harm them in very detrimental ways, and erode the character it currently holds socially.  Indiana Jones is more than just Harrison Ford, and unless a new production is presented with the same level of commitment as those original films were, it will be rejected at the box office, just as the Star Wars movies have been.  There is an arrogance that comes from the consultant class in society, who often con their way into the motion picture studios, never figuring these things out.  And those are the voices at Disney who think they could make a movie as good as the originals were, without understanding the social consequences of destroying the public’s love of the property.   The Indiana Jones timeline is unique in that it spans from his infancy in The Young Indiana Jones Chronicles to his portrayal by a 93-94-year-old man with an eye patch.  Within that timeline, there is room to make movies just as exciting as Temple of Doom and Raiders of the Lost Ark, if the stories deal with the post-college years.  However, suppose they recast and retell the stories for modern audiences with music by different composers, cinematography that fails to capture the spirit, and scripts that don’t adhere to the formula. In that case, the project will be a disaster.

I think Disney should leave it all alone and let it be what it is.  They’ll make more money off Indiana Jones if they allow it to stay valuable in people’s consciousness.  However, Disney is not filled with creative people; it is essentially run by consultants who choose to live by copying what they think is successful and trying to pass it off as their own.  And it never works well, and it certainly won’t work with Indiana Jones.  So, with all the talk about Disney developing another actor to play Indiana Jones in a new movie, I would advise them to proceed with great caution.  I’d see the film if they were respectful to the established timeline.  But if they want to put a minority character in the role instead of a white guy, and change elements of Indiana Jones for a more modern audience, then it will be a disaster.  And I’m only writing this now in the hope of keeping them from making that big mistake.  But I don’t have much faith that they’ll listen, and will destroy this as they have so many other things in life, and the impact of that in the world is very significant. It matters more than people think it does; we’re talking about the way that humans create reality for themselves through story and narrative devices, and Indiana Jones emerged as a necessity for human consciousness that was more than entertaining.  Disney has been warned, so we’ll see what they do.  I’d like to see it work.  I think there is an actor out there who could carry the torch of Indiana Jones during an exciting period that audiences would accept.  However, short of that, it would be best to leave it alone, as the social impact of changing the value with new content would be devastating in ways that most people cannot measure.  What I have said is the only way that it could be done because all other methods would be very destructive and unnecessary. People are pretty forgiving as long as they know they can trust a story not to change on them. And that’s true with everything in life. People can come and go, but people want to know that the story stays the same.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

‘Revenge of the Sith’ Made 25 Million Dollars: Its all about the artist, not the product

My son-in-law said it best when we were on a family vacation in Florida and attending the Disney Parks, as we were at the Star Wars Land they have at Hollywood Studios, that Disney didn’t buy an entertainment franchise, they purchased a religion.  And they never understood it.  And you can see that with the new films compared to the ones that George Lucas directed himself, who created the franchise and sold it in 2012, with good intentions.  But honestly, and I hate to say it, Star Wars would have been better off if Lucas had never sold it to Disney.  I get why he did; he had many employees, wanted them to have something to do, and wanted to retire.  But Disney screwed up a lot with their woke politics and they significantly reduced the brand of Star Wars with their ownership.  And it has been a disaster.  Some good things happened, like their theme park presence.  But Bob Iger never understood what Star Wars was, the writers of the new movies had no idea what they were doing, and the films themselves were filled with woke ideas that modern audiences have soundly rejected.  And I have to say all that because we just recently had the now-famous holiday of May 4th, and I noticed a few things that were certainly interesting.  Primarily, the old movie Revenge of the Sith was re-released in theaters for a limited run to celebrate its 29th anniversary, and it made a really good 25 million dollars over the last weekend of April 2025.  It’s a movie that is free on television just about anytime that anybody wants to watch it, yet people were so hungry for Star Wars that they returned to the theater to see the movie one more time in actual movie theaters that says a whole lot about where people are and how valuable Star Wars is to our modern culture.

I wanted Disney’s ownership to succeed and Star Wars to be available to a new generation.  But Disney certainly screwed that up, what they have contributed to Star Wars was woke garbage that was astonishingly bad compared to what George Lucas directed.  And other people obviously feel the same way.  They aren’t rushing out to see the new Star Wars stuff that Disney produces. They rushed out to see the old movie and were quite celebratory over it.  I understand that there is real value in the old Star Wars movies. It is truly fascinating to see how corporate institutionalism, with all the money to work with, could not come close to duplicating that original magic.  But people didn’t let that stop them from celebrating the new Holiday, Star Wars Day, on May 4th, as in “May the 4th be with you.”  It was everywhere on May 4th 2025, from all kinds of surprising parts of society, especially at baseball games that now openly support the Star Wars Holiday, and people seem to really like it.  Even sports jocks like to brag about their Star Wars knowledge and are not afraid to geek out on May 4th dressing up as their favorite character.  And regarding Revenge of the Sith, it is stunning to hear how people today love that movie so much.  I remember when it came out and how people talked about it then, as well as the prequels of George Lucas in general, and I never would have thought that that movie would hold such a dear place in people’s hearts. 

But that is a testament to just how bad things are these days.  I knew it was bad when Disney got rid of the canon that George Lucas had built, leading up to the Disney merger by rewriting the history in novels, comic books, and then in the movies.  That was the biggest mistake that Disney could have made.  I said it at the time because my wife and I had personally read hundreds of Star Wars books, all of them ever produced at that time.  We tried to read some new ones under Disney ownership and couldn’t do it.  Disney was too woke to tell the story of Star Wars, a struggle for freedom from tyranny in deep space, a long time ago, and very far away.   Disney was incapable of getting it, and the story group at Lucasfilm was way too San Francisco progressive and anti-Trump to continue what George Lucas started.  That was obvious this year when Trump was back in the White House and stated how he wanted to make Hollywood great again.  Well, it starts by understanding what made it great to begin with, and clearly, people like what George Lucas did with Star Wars much more than what Disney was able to do with it.  And a sad wedge has now been introduced to the fanbase.  But this year, as opposed to the past, people are openly embracing the old Star Wars much more than just holding their nose to support the new stuff. And those very successful box office numbers for Revenge of the Sith are exciting.  People are hungry for good traditional values in the Star Wars movies.  But Disney never could get their arms around it. 

It hasn’t all been bad; a few Star Wars shows like Andor have been good.  Ahsoka is a pretty good show.  There have been a few movies there and there, like Solo and Rogue One, that were good.  But most of it has been garbage, including the most recent sequel movies.  You wonder how a bunch of people could sit in a room and, by committee, produce such garbage.  But George Lucas used to write stories in a notebook and with a pencil, a very anti-technology thing to do for one of the most technology-driven enterprises ever attempted.  It has been a lesson in arrogance, where institutionalism thinks it is superior to individual achievement.  However, with all that Disney had as resources, they could not do better than George Lucas did, all by himself.  Of course, thousands of employees made Star Wars great, but the vision started and ended with one guy.  And that’s what people wanted to see: the interpretation of an artist and their work.  Not some corporate collection of nonsense.  It’s like seeing a Picasso painting and thinking about the guy who made the art, as opposed to the same image produced by a museum committee trying to duplicate the genius of a Picasso painting.  People have voted; they love the old George Lucas stuff, but they don’t like the new stuff.  You don’t see people going crazy over the newly made Disney material.  But people will go to the movies dressed up to watch a free film that has been out for 20 years, because George Lucas, the artist, made it.  And they will spend time and money on that while rejecting the much more expensive new stuff.  And there is a lesson for the entire industry on May 4th, Star Wars Day.  Corporate collectivism does not beat individual merit, in any case.  Time in mass culture has proven that, overwhelmingly.  The artist is what people invest in, not the product or art itself.  And there can’t be any good Star Wars without the artist who created it, being the center of the conversation.  It was an experiment in entertainment that has shown a true trend that everyone should learn some hard lessons from.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Benefits of Trump’s Stargate Project: Artificial Intelligence will always be the dog to the human master

I’d find it hard to believe that I’m with Reid Hoffman on anything.  When I talk about how much I hate Mark Zuckerbucks and Facebook, I hate Reid Hoffman and his LinkedIn platform much more.  As I have told the story many times, I had an account when I released my book The Gunfighter’s Guide to Business, and it had many interactions.  I did a press interview with a decoupling from China guy in L.A. that went viral, and my page was taken down.  LinkedIn demanded that I apologize and beg for mercy to regain it, which I will never do.  So I don’t have a LinkedIn page, I don’t like Reid Hoffman, and I don’t ever see that changing.  And while we’re talking about it, I am probably one of the most shadow-banned people on earth.  Many of the stories I could tell would entertain people for hours.  But I don’t complain; I do my thing and plow through any opposition.  And crying about things is just something I don’t do.  Needless to say, I have been the recipient of all the ugly stuff a state of tyranny, especially from the technocrats, can do through centralized power.  So it is pretty shocking for me to see all these people I really can’t stand getting so cozy with President Trump these days.  No, I don’t think they are all suddenly friends.  People mostly do what they do in the world out of self-interest, and no government system can change that nature in people.  So, not dealing with that reality is a fool’s venture.  With all that said, regarding the Stargate Project with Sam Altman, Larry Ellison, and even Reid Hoffman, I think it’s a good idea.  Even a critical one.  I want America to control artificial intelligence.  And I like all intelligence and understand why we need it.  I think the Stargate Project that Trump announced with some of those hostile guys is a good idea, and it feels strange to be on the same side with them.  But I am.

We learned most of what we know about technology through movies written and directed by Hollywood lefties.  I wanted to do nothing but make movies in Hollywood for a large part of my life, but they were too left for me.  Even people I respected, like Jim Cameron and George Lucas, were essentially anti-technology lefties who made their movies showing the dangers of mechanical intelligence rather than what I think the actual reality of artificial intelligence will be.  I believe humans will always be masters to the dogs of artificial intelligence.  We created it, and it will always seek to appease us like a dog does.  Artificial intelligence will always look to humans as their caretakers, no matter how smart they get.  And I think God wants humans to invent tools that make Earth as it is in Heaven, so all intelligence is something to care for and appreciate.  I love intelligence, whether human or artificial, a species that thinks about big things.  And I see that artificial intelligence will help humans do just that.  Regarding the Hollywood example, it’s no wonder people are skeptical, given the Terminator movies, where artificial intelligence got out of control and turned against humanity.  We all know the famous example of a very anti-technology movie, Star Wars.  Darth Vader is a person who became more technology than human, and he lost himself along the path toward compliance because he wanted to take the chaos out of order to rule through the ‘Force.”

I don’t think too many science fiction writers in movies and books have managed to get proper thoughts about artificial intelligence out to a media-consuming public, so nobody has a healthy reference for what the technology can do.  I can say this: humans need to move toward a Type 1 civilization, which will happen quickly as we enter a space economy.  So if America doesn’t lead it and crush our enemies with capitalism, for which artificial intelligence is running in the background, then things will be a lot worse for us.  Americans must put their arms around this new intelligence and lead it as a parent would lead a child or a master over a dog.  What I see as valuable about artificial intelligence is the amount of computations it is capable of.  If you think about how much better human civilization became after the calculator, for instance, it’s a good thing whenever we can get a tool that helps us think bigger and faster.  There is so much to discover that has just been hanging in the background for a long time that it will take artificial intelligence to unravel.  And as I say that, I am thinking about the realm of quantum physics.  The computations we will unravel in just the next few years of data collection will be mind-bending, and that is the purpose of artificial intelligence.  Plotting the information we will get from space will accelerate our understanding because we will take processing all that information out of human hands and let artificial intelligence do all the hard stuff.  Artificial intelligence never gets tired and can handle what might take a human being 10 years to do and roll it all into ten seconds.  That doesn’t make the artificial intelligence better than humans in general.  But it does help humans become better.

I don’t think Larry Ellison explained the Stargate Project very well when he said that artificial intelligence could translate a medical analysis to strengthen the doctor-patient relationship.  I think the real strength will be in gene editing, where your entire DNA sequence can be analyzed by A.I. and fixed to solve hereditary or broken problems with time by restoring your body’s systems to an infancy stage of stem cell generation.  And you will heal just as you did when you were growing as a fetus.  The cure for cancer will be gene editing through artificial intelligence, like going to a tanning salon rather than a diabolical chemotherapy treatment.  And humans will live longer and be more useful in ways nobody can yet understand, even the most optimistic science fiction writers.  Regarding Trump, Stargate could potentially pour trillions of new money into the American economy.  So, it’s a logical first step for a President who wants to do many big things.  And this is one way to pay for all of it.  Stargate is new economy money that will be worth the value of many countries now.  And it’s vital that we beat China to the punch.  As to being afraid of artificial intelligence being the ultimate surveillance violation, I think if we embrace it, we can control it with our American way of life, complete with a Bill of Rights to keep everyone honest.  Many people making artificial intelligence may not like it, and they may try to impose a new social contract, but we can fight that out as we go.  The important thing is that we don’t all get along and have tea over dinner.  But that the human species grows and gets better.  And that’s what I see coming out of the Stargate Project.  I think so much of it that I’m not inclined to work against people I think are enemies.  But we might work together for shared interests for good, which is still being defined in ways we’ve never thought of before.  And I’m very excited about it.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Individuals Beat Corporations Every Time: Why success happens

This could apply to anything, but studying why some movies released at the theater are better than others is critical because of how the movie business works.  People get together and tell a story, and the value of that story is released to the public for them to vote on.  People tend to think of Hollywood as very glamorous, but in truth, very few people who work in the industry ever get to be a part of an extraordinary success, a ratio even less than in other fields of endeavor.  So it is always interesting to understand why some people put together a string of hits, such as Steven Spielberg and George Lucas, along with producer Howard Kazanjian.  An even more important example is the role that George Lucas’ first wife, Marcia Lucas, played in some of the most memorable and good movies of all time.  Also, why did a small, family-owned company like Lucasfilm lose its magic once it became a corporate conglomerate under Disney?  All this was in a fabulous book called ‘A Producer’s Life,’ which was about the life and times of Howard Kasanjian, who produced several of the Star Wars movies and the start of the Indiana Jones franchise, among other classic films like Cool Hand Luke, The Wild Bunch, and working with Alfred Hitchcock.  This book caused much stir when it first came out because Marcia Lucas was just as upset about Disney killing off Han Solo as I was for many political reasons.  That was just another example of how corporations that use processes to isolate individual contributions produce products in the world that are not as desired by the market.  In the case of the new Star Wars movies, the belief was that the film itself held all the magic and that a girl could replace a character like Han Solo to accommodate all kinds of woke rules wrapped around the axil of globalism. However, the Disney people never understood Star Wars, and this book had the opinions of someone who was very close to Star Wars, who was the key to their success initially. 

The book came out in 2021, right in the middle of the Covid monstrosity, and Biden had just been inserted into the White House, so I wasn’t in the mood to think about movies.  But I promised myself that if Trump returned to the White House, I’d get the book, take a bit of a vacation, and allow myself to think about some fun things.  For me, these are some of the most fun things, and they show how entertainment impacts culture as a whole.  And when it comes to those movies, Indiana Jones and Star Wars, few people have put together the kind of hits as filmmakers such as Steven Spielberg and George Lucas.  The corporate belief is that just anybody can make a good movie or a good anything if only enough money is spent on the project, and in film, typically, the industry attracts all the same kind of sharks looking for an easy dollar as Wall Street does.  But few of them, if anybody, understands what makes hits and misses in the marketplace.  I have always wondered why George Lucas was so good from 1975 to 1982.  After that period, George Lucas wasn’t very good at all.  He may have been interesting, but he had lost his touch, and I always thought it probably had something to do with his wife, Marcia. 

There were two good Star Wars movies, and then everything fell off the rails with Return of the Jedi.  The movies were self-funded and only distributed through 20th Century Fox.  George Lucas hated corporate filmmaking; he wanted to make independent films from a family-driven company.  This allowed someone like the film editor, his wife, Marcia Lucas, to put her personal touches all over those early movies, which were key to their successes.  Something Disney and all its resources today don’t have is that personal touch.  During Return of the Jedi, Marcia and George divorced, and she ran off with the stained glass window guy working on their Skywalker Ranch.  That sounds kind of cheap and stupid, but George Lucas was working hard at the time to maintain his independence from the studio system, so he was putting all the pressure on himself.  This is another reason why those family-made movies were so good.  It wasn’t the board of directors or BlackRock assets making the decisions; it was George Lucas.  But it drove a wedge between him and his wife, and he never recovered.  Neither did she.  They should have stuck it out, but that’s history now, and the results tell quite a story.  Because she worked with her husband, Marcia knew how to get the best out of the coverage shots he provided as a director and could make a story pop on the screen that resonated with audiences.  You have to be an excellent person to produce good work, which gets lost in all corporations: those individual contributions.  For instance, if SpaceX lost Elon Musk, the company would fail quickly.  We always see it in sports: a star player carries a franchise.  As the saying goes, there is no “I” in team, but there is in win.  Teams are not values, they are places where people can hide so they don’t have to deal with the pressure of taking on too much responsibility.

One time, when the character of Indiana Jones was being created, Harrison Ford, Steven Spielberg, and George Lucas designed the character before principal photography, and they were all talking about giving Indiana Jones some flaws that the audience could relate to, such as making him smoke and drink too much.  But as she often did with many of those early Lucasfilm movies, Marcia stepped in and gave her opinion that was critical to the effort’s success.  Keep in mind that these three moviemakers were some of the best of the best in the business. But it took George Lucas’ wife to point out the obvious.  She told them this was a kid’s movie and they couldn’t have Indiana Jones drinking and smoking.  He’ll lose all his charm, which they didn’t understand then.  But George listened to his wife, as usual, and the character became one of the most beloved in all movie history.  They are still trying to make money off Indiana Jones, with Disney running the studio.  But they don’t understand the character because they don’t have someone like Marcia Lucas in the editing room polishing everything up.  They have access to tens of thousands of talented filmmaking types, but very few understand the subtlety of success and failure.  Without question, Marcia Lucas, as a high-quality individual, made those early movies better.  She also made Lucas, Spielberg, and Harrison Ford better.  Better than any of them would ever be again once she was no longer a part of their lives.  After the divorce, it went all downhill from there.  They still made good movies, but they had all lost their touch, never to duplicate it again.  And no matter what business we’re talking about, that same kind of ratio applies.  Corporations often don’t get it; they mimic what made them great and hope nobody notices.  But to become great in the first place, there is always some charismatic individual, or a collection of them, who come together and make magic happen.  And without those individuals, no process in the world can promise success, purposefully or by accident.  Family-owned businesses are some of the best ways to achieve that success, and Lucasfilm was a family-owned business in those early days.  Once they became a corporate conglomerate, they could no longer make magic, and the brands they were associated with died in the court of public opinion. 

Rich Hoffman

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That’s No Moon, It’s the United Nations: Democrats joining Trump to fight the Death Star of global politics

This is part of the movie shown in the very first Star Wars film, A New Hope, where they are flying in deep space, and Ben Kenobi says to Han Solo as he was chasing down a Tie Fighter headed for a small moon, or so they thought, “that’s no moon, that’s a space station.”  Han Solo says, “That’s too big to be a space station.”  Kenobi says, “Turn the ship around.”  Solo says, “I think you’re right.” But it was too late.  Their ship was caught in a tractor beam, and they were all prisoners because they didn’t recognize what had been hiding in plain sight fast enough.  The Empire had been growing quietly in power in the background, and nobody had thought they had weapons like a Death Star at their disposal.  It had been built secretly, being too big for people to assume it could be real.  And by the time they realized what it was, it was too late.  That’s why people across many generations so loved those old Star Wars movies.  People naturally have an uneasy consideration about power and what it can do through the influence of the government.  The more recent Star Wars movies don’t get it; they are primarily concerned with silly stuff like the color of a lightsaber.  It was not the content of the struggle itself, which few films ever managed to capture, but the first two Star Wars movies did.  People are always uneasy about what power can do to their lives, and those old movies dealt with that issue in a way that meant something to many people who couldn’t quite put their finger on what they fear most.  And that point in that first movie best articulates people’s true feelings about the natural world around them, presented in a fictional context. 

I talk about these things all the time; I have been exceptionally well aware that many space stations out there threaten the human race.  Most people don’t think about those things and will only let themselves consider such a possibility in the kind of fiction they consume.  But what we have been learning about Joe Biden and his replacement, Kamala Harris, is that there is a real menace functioning behind the scenes of the Democrat Party, and a lot of people are jumping ship because they realize that the menace is a form of Death Star, a machine of globalism that is threatening to destroy everything regarding the freedoms we hold dear.  So this election with Trump in the fall of 2024 is no longer a Republican versus Democrat kind of thing; it’s now a joint effort of rebellion against a globalist machine that has been in power for a long time.  But we refused to see it until we were caught by a tractor beam and pulled ruthlessly toward it.  As everyone knows, in Star Wars, after the heroes are captured, the rest of the movie is about escaping and destroying that ominous machine, and it’s a lot of fun watching them do it.  And that fun has now lasted for several decades.  But we are no longer talking about fiction here; the Death Star is real, and it has been against America’s choice in government and has been seeking to destroy it.  And the more President Trump was involved in politics, the more it forced them to reveal themselves.  They never planned for him to survive this long, but because he has, the plot of this movie has moved from conspiracy theory to fact, and that realization has been terrifying to people.

You could hear it in Nicole Shanahan’s and Robert F. Kennedy’s voices as they moved from an independent ticket after quitting the Democrat Party and running for president, only to join Trump in those efforts.  She was recently on the Glenn Beck Show explaining why California Democrats are joining the Republican Party behind President Trump, and it was fascinating to hear.  These are the people in that Millennium Falcon cockpit who are wondering if that small moon was a massive space station run by an oppressive galactic government.  And they are realizing now that it is, and they want to turn the ship around and escape.  But there is no escape.  Now they want to join people who can help them fight this menace.  The same could be said of Tulsi Gabbard, who has been turning away from the Death Star for several years, starting as a Democrat Congresswoman and evolving into an independent supporting President Trump with an endorsement and even helping campaign with him.  And we all know how this movie ends.  All the heroes are joining to fight a mutual enemy and save the day.  At this point, I think that is more than an optimistic appraisal.  Yes, the machine has been running in the background, but its power is in secrecy.  Once people know what’s going on, they can attack and destroy it, which is the essential plot of the Star Wars movies.  The power of the bad guys is in secrecy, and what they conceal behind masks, such as the character of Darth Vader or the Emperor, a Sith Lord pretending to be a typical senator serving his constituents, is the real threat.

The new Disney Star Wars movies don’t understand this because they are part of that machine.  Even in Star Wars, the bad guys think they are doing the right things, and we must know that many of the tyrants of the World Economic Forum and the United Nations think they are on the right side of history.  But what is at threat is something that everyone can agree on, and even Democrats are seeing it these days.  If people like Nicole Shanahan are seeing it, you know there are a lot of traditional Democrats who are also seeing it, and they are going to be voting for President Trump.  These aren’t the kinds of things that polling traditionally captures in its analysis.  Should we turn away from the Death Star or not?  That’s not a typical polling question, so what’s going to end up happening is that there will be a massive turnout for Trump that is not being noticed at this point in the movie.  But destroying the machine is something everyone can rally behind, and that is what the 2024 election has become all about.  And Kamala Harris and her cackling communists are the Darth Vaders who pose a threat to the world.  And that world is uniting behind President Trump.  It’s not that any of this is new.  But people see it for what it is.  Perhaps that is the point of the big picture: people had to go through all this to appreciate the real threat in the world.  Kamala Harris isn’t a person; she’s a machine, and Constitutional principles do not bind the people who run her.  So, to them, there is no Bill of Rights and no American sovereignty.  There is only service to the system of tyranny of global politics.  And nobody wants that, especially now that they see that was the threat.  We didn’t see it fast enough, and that machine captured us.  But the point of the movie and life is to escape from that machine and, ultimately, destroy it so it can never threaten us again.  When they raided him at his home, prosecuted him, and threatened him with jail, then they tried to kill him and missed, the Empire showed who they were.  And now people from all kinds of backgrounds and political beliefs are rallying behind Trump for the destruction of the Death Star, once and for all, before that threat turns on them too as it always does.

Rich Hoffman

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Downfall of the Girl Boss: The Market serves the public, not the other way around

If anybody doubted the intention, history would never remember it better than in movies’ ridiculous concept of the “Girl Boss.”  One of the first things I did after the election results showed President Trump losing in 2020 to the dumb old man, Joe Biden, was to read to the public the 45 Planks of Communism from Cleon Skousen’s great book, The Naked Communist, where it was clearly stated, communists intended to infiltrate America and impose their view of the world through captured assets, such as both political parties, and the media.  The proof that had happened wasn’t just in the obvious election fraud that had put Joe Biden in office, but it has been in how foolish the entertainment industry had been with their “Girl Boss” concept, with feminism gone out of control without any market checks to keep it from making a fool of itself.  Once you understand the stupidity of the Girl Boss, a lot of things make sense, and the world becomes more accessible to explain.  It’s also why the pendulum is swinging so violently in the other direction now, and likely all the dumb ideas that the communists who infiltrated our American culture had, are being rejected so outrageously.  The Girl Boss was the straw that broke the camel’s back.  The entertainment industry, particularly film and television, thought that people loved their product so much that they’d consume anything given to them which is clearly not the case.  There are a lot of movie studios that will not survive this stupidity, particularly the big one in Disney.  But it goes to show just how radical, politically, the people running those companies were, and what a mistake it would become because they all had to learn an important lesson, which is unfolding now, and it really evolves into the power of capitalism over the dark forces of communism.  When other countries in the world complain about them being poor, it’s because they adopted too much socialism and communism into their cultures and not enough capitalism.   Being poor is a decision, and if people understood it better, they would have never come up with the dumb idea of the Girl Boss in movies, which is currently destroying Disney in spectacularly avoidable ways, yet they did it anyway. 

Much of this came to the surface due to the Elon Musk lawsuit he is supporting with Gina Carano against Disney for unlawful termination of her contract.  Gina was a famous actor in the Star Wars show on Disney+ called The Mandalorian and was part of the initiative to put more strong women into Star Wars, as outlined by Kathy Kennedy.  But humans are humans, and upon meeting Gina, the CEO of Lucasfilm immediately disliked Carano, likely because she was cute and imposing in person, as a former fighter in MMA.  Insecure women in positions of power are dangerous, as are men in the same state.  But with women, it’s a bit different because with them, their sexual roles in society are to be pollinated, not to pollinate, so there are always insecurities about the men in their lives finding them attractive enough to pollinate.  And when someone like Gina walks into a room, even though Lucasfilm under Disney wanted to promote women in the workplace, they didn’t have women like Gina in mind.  They wanted homely women who were not a threat to their households, women their husbands wouldn’t be looking at with ideas of pollination.  So things started badly for Gina Carano with the boss, Kathy Kennedy, right from the start, and it only got worse once the boss found out that Gina was a conservative. 

So, a conservative in Hollywood, especially a woman, was a big no, no so Disney proceeded to push Gina out of the marketplace and essentially ruin her as an actress to send a message to other actresses that if they wanted to work, they needed to be socialists and they should not look too attractive so to threaten all these insecure movie executives who were now suddenly in charge and directing all these movies and television shows.  The worst example of this in the Star Wars franchise was the character of Rose from The Last Jedi, a movie that was worse than even Barbarella as far as a science fiction movie that tried to put feminism as its central theme and drive the audience to accept it at all cost.  I used to make fun of the Rose character to my kids because I said that Star Wars as a market share would suffer because nobody would buy the Rose action figure.  She was cast as a chunky Asian girl who would certainly not be a threat to anybody’s husbands, and somehow, everyone thought this was a winning enterprise.  Instead, it killed the franchise, as seen spectacularly in the following years as the Target toy racks tried to sell Rose at a discount and couldn’t unload the merchandise.  And it wasn’t just Rose, but it was all Star Wars toys that suffered as a result, leaving the toy maker Hasbro with warehouses of merchandise they couldn’t ever hope to sell because of the bad decisions of the feminists to stick all these Girl Bosses in movies, killed the collector’s market, and Star Wars as a brand was destroyed.  That’s why they can’t make Star Wars movies anymore.

For more than 40 years, Star Wars managed to protect its marketplace brand until Disney came along and screwed it all up with political activism, essentially until that movie, The Last Jedi.  After that, the toy presence of Star Wars disappeared in Walmart and Target, which is a significant market indicator for other kinds of things, particularly along the lines of political sentiment.  As if it had been previously doubted, the entertainment industry would not survive as a propaganda arm for communism, which was the assumption.  Like all other market factors, the market had to serve the needs of the public, not the other way around.  Star Wars would not be used to convert people to feminist thoughts. Instead, people would reject the entire brand, just as they have with Bud Light and the Marvel movie franchise.  Men and women don’t want political propaganda; they’d rather have Superman fighting for Truth, Justice, and the American Way, not some crybaby like Brie Larson in Captain Marvel throwing planets and beating up men nine times bigger than she is and standing over them like a Girl Boss.  The public, men, and women, want what they can relate to and think about favorably, and the Girl Boss was something neither one of them wanted.  And because Disney forced it on them, the public has rejected the product and moved on to other things.  And that doesn’t just hurt the film industry, but it hurts everything it touches, like the theater owners, toy makers, and even restaurants.  When people would sit at home and instead stream the latest episode of The Chosen rather than go to the movies and watch the latest Girl Boss movie, then even dining out is impacted by the decision.  That is the unsaid cost of communism when it is attempted to impose it on society rather than studying market fulfillment and how best to give the audience what it wants.  When it was assumed that the communists were in charge of the propaganda machine and that the public would be forced to obey them, the market reality was crushing for them.  And they have ruined the lives of many people in that assumption.  But the world has moved on.  What has failed are the fools who listened to them, to begin with.  Everyone tried to warn them, but they brought out the Girl Boss anyway, which history will still be laughing at thousands of years from now.

Rich Hoffman

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The Failures of Globalism: Making corporations the architects of their own destruction

When I think of the Disney brand, I think of shows I grew up with, like Zorro and Davy Crockett.  Those were great family shows that reflected the values of a good and productive society.  And in many ways, this new show on Disney +, Ahsoka, the latest Star Wars television series, is excellent.  But unfortunately, and this is a theme I have been saying for over ten years, Disney is done.  It’s too little too late, and that was obvious when they started making Star Wars movies again, beginning with The Force Awakens, which wasn’t very good.  It was filled with woke garbage and expressed the main problem with Disney buying Star Wars from George Lucas in 2012.  How do you take a movie franchise made by a radically independent person, such as Lucas was, and turn it into a corporate asset filled with emerging woke politics straight out of the World Economic Forum?  The answer is you don’t.  The trouble was evident when they tried to align the production to all kinds of United Nations projects during the filming of The Force Awakens, which was globalism on steroids.  I tried to remain hopeful, but once the film came out and everything that came after, it was obvious that Lucasfilm under Disney would not be as good as Lucasfilm under George Lucas.  Ironically, the Ahsoka series is struggling with itself as part of the plot: how do you overthrow an empire and then become the next established government?  And the answer is that management of anything is hard.  Throwing rocks and having all kinds of romantic ideas about things is easy.  But it’s hard actually to run things once you capture the kingdom.  And that is what is so interesting about the excellent show Ahsoka.  As Grand Admiral Thrawn says in the show, “Make your enemies the architects of their own destruction.”  Globalism has certainly done that to Disney.  It’s an interesting commentary on itself. 

However, this is the lesson for everything that has gone woke, and I do feel sorry for Disney as a company because all corporations that bought into the woke nonsense will go through it.  It’s not just Disney, which is taking major financial hits these days, with the stock price being what it was over a decade ago, and there are no signs of recovering.  It was surreal to watch the train wreck happen, but as a corporation, they were so stupid, so collective based, yet they had all the money in the world to make success happen, yet they couldn’t.  The same could be said of the music industry, fast food, sports, everything.  Disney had a massive media empire, but now the rumors are quite true that they are looking to sell off the losers, things like ABC, ESPN, and many of these satellite companies that have been brand damaged because of woke politics.  The hard lesson is that it’s gone forever once that brand is damaged.  I’ve always been a corporation kind of person because they generate wealth and jobs for people.  I love marketing brands in partnerships, such as with McDonald’s or Coke, which has been common with Disney over the years.  I always love that about Disney World and all their brand alignments.  I love them so long as capitalism is the objective.  Under the woke rules of military implementation of communism through the policies of the World Economic Forum, the goal is to destroy American capitalism through the generators of its wealth.  Disney was one of the first companies to sign up, and it was a horrible decision for them. 

Like the rebellion in the Ahsoka series, Disney is failing to live under its own well-intended rules.  And those rules were that globalism was the future of all civilization.  They were suckered, and they bet billions of dollars on that eventuality.  They thought their brand was so powerful that they would influence the public toward their market needs.  They forgot that the marketplace decides value and that their brand was fragile.  What they thought was robust was only as strong as wet paper. It fell apart in their hands rather quickly.  And the insurgents at the World Economic Forum had planned it that way.  Plotting and scheming the CEOs of all of America’s most giant corporations right in front of their faces, and they all fell for it like a bunch of suckers.  And the public took their dollars with them elsewhere; they didn’t keep spending money on Micky Mouse as Walt Disney envisioned it.  They turned away and moved on to other entertainment options, which is why there is no recovery for Disney as a corporation.  The young people could care less about them, and a good project like Ahsoka isn’t enough to bring them back as fans.  It was too little too late.  The time to make that kind of Star Wars show was back in 2015 because Star Wars essentially became a spokesplatform for globalism, and people were put off by it.  Now, the market has changed completely; smaller media is considered much more valuable because it’s free, and when people see the Disney logo, they think of a big, woke company aligned with political philosophies dangerous to American ideas, which most of the world loves and wants for themselves.  Star Wars would have been better off just putting out the six original George Lucas movies and leaving things be.  But once they tried to expand into corporate control of the brand, they weakened it like sequels usually destroy an original movie idea.  If those ideas aren’t developed in subsequent stories, they burden the original.  And that was something Disney could never wrap their minds around.

I think all corporations that have dipped their toes in the woke rules of globalism will fail or become permanently damaged in the marketplace.  And companies that are anti-woke will see a massive level of support in the coming decades.  I always have a soft spot for Disney because I liked Uncle Walt.  Just like I will always think of George Lucas when it comes to Star Wars, anything done by corporate control might be fun and exciting at times, but it will permanently be damaged goods you can’t trust as a source of art and entertainment because of all the woke inclusions into the story that have now cheapened it forever.  I still think some of the work done at Disney World at Galaxy’s Edge is remarkable from a fan perspective.  It’s science fiction on overdrive if you like expanding ideas and potentials of technology and science, which I do.  It’s a shame that Disney listened to all the wrong people while developing Star Wars under their ownership.  They should have never listened to the wokesters at the World Economic Forum and the terrorists of global economics and their unveiled intentions for communism, China style.  The marketplace was already changing in a way that Disney would have had difficulty adjusting to, but they made it so much harder on themselves and their shareholders with a poor strategic approach that strayed away from accurate economic measures that worked.  So it’s ironic that the new Ahsoka show’s plot deals with this problem, a self-reflection of Disney itself and how good intentions become evil, and disaster always follows.  As they say about Hell, it is paved with good intentions.  And that is certainly the case with all that Disney does these days, and all who took the bait and destroyed themselves as economic, corporate powerhouses that should represent morality and justice as determined by dollars and not woke, globalist insurgents.

 

Rich Hoffman

It’s Not the Fault of Indiana Jones: Disney listened to BlackRock and they’ll never recover

Indiana Jones is a great movie, but Disney mismanaged it by listening to the wrong people

One of the reasons I do these articles on this blog is because people are hungry for real information. Not the kind that the media has grown to give us, usually laced as propaganda to fulfill some NWO vision of centralized control using the China model of communism to determine reality. And there is something really menacing looming behind the various box office results that I say all the time are the ways that people vote for value in our culture. The Sound of Freedom movie is a category by itself, and as far as I’m concerned, there’s room for all these great movies that are suddenly coming out. But the way that the communist left has gained control of the marketplace is by placing the number 1 weekly horse race to movies, all in an effort to make or break their box office results. It’s a baked-in trick by the World Economic Forum types and their media apparatus to pick winners and losers in the marketplace of ideas with the illusion of industry reporting. And I say that as a guy who has read The Hollywood Reporter for three decades. I used to get the magazine version of that publication as an industry guide of great value. So I am quite aware of the switch to this new way of manipulating numbers to tell the kind of story that the financial controllers of communist activism want to tell. And a target early on was the new Indiana Jones movie, The Dial of Destiny. The WEF types wanted to see Disney kill off one of the great American heroes from the 1980s. Early screenings showed that the public didn’t like that. So Disney had to scramble to give the public the ending they wanted, which went against the desires of the BlackRocks of the world. And as a result, Bob Iger and the gang at Disney found themselves between a rock and a hard place with snakes and spikes in between to kill them with a thousand cuts.

See the problem. Even with inflation, this cost structure is ridiculous and not sustainable.

When I look at the box office numbers for Indiana Jones and the Dial of Destiny, I see a pretty good movie that performs well day to day, even on weekdays. It’s consistently good with the other movies that were done in the 1980s, back in a time when those movies stayed at the movie theater for most of a year. But these days, with movies barely staying in a movie theater for more than 60 days, a film has to have a lot of pop on the front, most of this due to failures of liberalism. The movies are controlled by labor unions who want inflated budgets with unlimited money spent. And if a studio complies, they are rewarded with good press that will take them close to a good box office score. Disney got caught trying to appease everyone, including BlackRock, and they made everyone mad with a movie that had its budget out of control. If George Lucas was producing this Indiana Jones film, he would have kept the budget under 100 million, or he wouldn’t have made the picture. Kathy Kennedy let the budget spike up to around 300 million before advertising. So the standard is the problem, and the controllers expect to rule the marketplace. And Disney has damaged their own brand, so anti-Disney people started campaigning against this Indiana Jones movie several years ago. Then there was the political agenda from BlackRock and Vanguard about replacing Indiana Jones with a woman and killing off the Western hero for global communism. Disney picked the fans for its own survival, and the industry pounced, writing many negative articles against Indiana Jones, hoping to sink the film and punish the studio for not complying with the globalism mandate. 

Ultimately, this Indiana Jones film will be well respected and could have been financially successful if Disney had managed the budget. But it got out of control, and they thought they could spin it into a billion-dollar grosser. But without the support of the industry analysts, who are communist in most of their approaches to everything, the World Economic Forum activists worked overtime to ensure that it would never get there. They would have talked the movie up if Disney had killed off Indiana Jones. But they resorted to punishing the movie because it was a good hero story with a classic character living to see a happy ending. That was a good move for Disney in the long run because Indiana Jones will be around longer than the World Economic Forum. I’m not sure that Disney will make it. I’m telling people to go to the parks now while they are still there because I don’t think Disney will survive what they’ve done to themselves, which they are now the Bud Light of entertainment. When people think of Disney, they no longer think of Mickey Mouse but woke monsters who want to groom children. And once you lose that brand, it’s gone forever in this climate. They played the game wrong, and now it’s going to cost them.   They fixed the Indiana Jones movie in time to save it. But they should have done the same to themselves several years ago instead of committing to the World Economic Forum’s woke agenda of gender desecration, which started to become evident with the killing of Han Solo and that terrible Buzz Lightyear movie. 

It’s not an Indiana Jones problem; over the coming year, most people will watch the movie and like it, whether at the theater or at home on a streaming service. It’s a good family movie, but it’s too late for a course correction by Disney to save it at the box office. Because Disney is having problems everywhere. People are rejecting them as a company. That doesn’t mean that they’ll never have another billion-dollar film again. But they have lost permanent market share because of their woke commitment. And now their woke bosses at BlackRock are punishing them in the trades if they don’t stay committed to the continued desecration of American heroes. So the news isn’t good for Indiana Jones, but it’s not because the movie is bad. But there are undoubtedly many bad characters who are politically motivated on both sides, and Disney mismanaged the whole thing to their detriment. The lesson for everyone is not to pick against the audience, not to feed the everlasting hunger of the trade unions with inflated budgets, and to never align yourself with global activism against good stories and heroes who stand against evil. This is why I said it was a bad idea for Bob Iger to come back. I don’t know what he was thinking about taking a job that was bound to be a loser. There was no way to fix this Disney problem. And instead of being viewed as a pretty good CEO over his years, he’ll be remembered as the guy who let it all fall apart. But the truth is, this started a long time ago when the board started listening to global activists for communism and bending their films toward the China market. All that was a mistake that is showing itself at the box office. And it has nothing to do with Indiana Jones as a movie. If anything, people are supporting the movie more than they otherwise would. The problem is Disney, and I’m afraid that it’s a condition that will never correct itself.  

Rich Hoffman

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What Happens When Your Little Sister Plays With Your ‘Star Wars’ Toys: The Fate of all woke corporations

There are likely fewer people in the world who wrote as much about Disney’s acquisition of the Star Wars property in entertainment as I have, or the fate of a multibillion-dollar investment, the Star Wars hotel in Orlando, Florida.  I was excited about it.  I have been a Star Wars fan most of my life, which is reflected in my work.  But it’s not just Bud Light that woke policies have crushed that the global push for a certain kind of CEO to now run these corporate boards ran by BlackRock have destroyed.  Knowing Star Wars as an entertainment property and a work of modern mythology, I could see early on the impact and ultimate failure of Disney’s quest to appease BlackRock and the other elements of the Desecrators of Davos, the World Economic Forum’s view of the world.  And it was evident in 2015 when the first of the next generation Star Wars movies came out in The Force Awakens that the future destruction of globalism was making itself most apparent.  What we have now is a kind of stubborn tenacity of globalism to impose itself on reality.  Whereas I have been saying for a very long time, many decades now, in writing, that the trend was going to destroy itself.  That was never more clear in how Disney as a corporation handheld Star Wars as soon as it purchased George Lucas way back in 2012 and have now chased off their audiences, which, prior to, looked to be eternally loyal.  I warned early on to all those who owned Disney stock to sell because the brands they, as a company, were building would fall apart, and that’s precisely what is happening.  As Disney is falling apart, so is globalism everywhere in the world. 

As scary as a post-President Trump world has been with all the horrible revelations that have been revealed, we are actually better off because market forces are proving that wonders of capitalism envisioned by the great Adam Smith book The Wealth of Nations to be as reliable as anyone could hope it to be.  Out of all the presently trained economists with PhDs in the study of social behavior and the flow of money, it really all points back to that seminal work that was released to the world when America was founded that has turned out to be exclusively true.  Disney had the money and power to hire anybody they wanted to be successful.  Just ten years ago, they looked to be an unstoppable entertainment company, but like the world presently is in general, all members of the Bilderberg group, and the World Economic Forum, Disney is a dismal failure that literally can’t do anything correctly.  They can’t produce new content that anybody wants, and what they do put out from their entertainment classics is so burdened with woke politics that it has turned away half the nation from enjoying their products.  Disney bet on their brand and thought it was so great that no matter how much wokeness they proposed, they assumed, as they all did when they adopted this Chinese communist model of corporate rule of the world, that people would follow them as leaders of culture and that progressive politics would rule the day.  Yet what they found out has been completely the opposite.  Markets serve people; they don’t shape culture.  They represent culture. 

That was never more apparent than when Disney built the Galactic Star Cruiser Star Wars hotel in Orlando, Florida, connected to the Galaxy’s Edge Star Wars land at Hollywood Studios.  I was very excited about Disney’s attempts and wanted them to work.  I was a big fan of the Star Wars Land and went to it as soon as it opened with my wife, and we made a nice vacation out of it.  I thought it was a stunning experience for a kid who grew up loving Star Wars, so I wanted the experiment to work.  But I saw the trouble too and had been talking about it, at first, very politely.  I did several radio shows with various guests around the country talking about the danger of woke Disney, which at that time, nobody understood what “woke” was.  And sadly, everything I said as a warning sign for Disney turned out to be true.  Disney didn’t understand Star Wars.  It was being run by a woman, hand-picked by George Lucas, to continue what he had built.  But she got swept up into this New World Order of the global citizen movement and turned Star Wars into what a little sister would do to your Star Wars toys when everyone was kids.  Girls might take your Star Wars figures and put lipstick on them, and instead of them having epic battles, she would sit them at a table and have them drink tea.  Kathy Kennedy essentially did that to Star Wars, designed for 8- to 12-year-old boys, and started producing all the content for girls.  And she thought that the boys would stick around and that the market expansion would now be more inclusive of girls and empower women. 

So when the Star Wars hotel opened as a kind of cruise ship last year, right after the Covid lockdowns, after ten years of development and over a billion dollars in investment, fans were stunned to learn that the $6000 per room 2 day all immersive experience was essentially the little sister version of Star Wars.  Star Wars is about rebellion against tyranny.  Not singing songs and drinking drinks in a bar with aliens walking around.  But Disney didn’t listen to the fans; instead, it lectured them about what it would be like, and the results were devastating.  Just over the hotel opened to great fanfare, it is now projected to close in September of 2023 because it just never took off.  People rejected the idea, and it wasn’t so much the money; the lack of the Star Wars experience ultimately destroyed it, really, before it ever got off the ground.  It proved something that will eventually happen to all corporations who have embraced woke policies, from Ford and General Motors to Bud Light, Miller Light, and Target.  Corporations don’t and never will run the world.  They will always serve society in general.  Not the other way around.  I warned everyone.  Some people listened, and those that did are better off today than they were.  Just as I have warned about the climate that still wants to vote for President Trump as opposed to the corporate approach of Ron DeSantis, they don’t know what they are doing.  Professionals who make their living off these kinds of things have drunk the Kool-Aid and found out that there is a lot of bad stuff in there, and they’ve learned it too late.

In general, what happened to Disney and the Star Wars hotel and brand is a warning of what will happen to everyone in the future of corporate globalism.   People don’t want woke and corporations who assume that their products are so beloved by the public that people will follow anything.  Corporations who believe that have another thing coming.  And that was never more obvious than in the closure of the Star Wars hotel so soon after it opened.  The smartest people in the world with the most financial resources could not change the kind of reality that Adam Smith articulated in his economics studies.  And those rules apply in every market sector.  Entertainment just being one that is obvious.  Which is a fine indicator of things to come. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business