My son-in-law said it best when we were on a family vacation in Florida and attending the Disney Parks, as we were at the Star Wars Land they have at Hollywood Studios, that Disney didn’t buy an entertainment franchise, they purchased a religion. And they never understood it. And you can see that with the new films compared to the ones that George Lucas directed himself, who created the franchise and sold it in 2012, with good intentions. But honestly, and I hate to say it, Star Wars would have been better off if Lucas had never sold it to Disney. I get why he did; he had many employees, wanted them to have something to do, and wanted to retire. But Disney screwed up a lot with their woke politics and they significantly reduced the brand of Star Wars with their ownership. And it has been a disaster. Some good things happened, like their theme park presence. But Bob Iger never understood what Star Wars was, the writers of the new movies had no idea what they were doing, and the films themselves were filled with woke ideas that modern audiences have soundly rejected. And I have to say all that because we just recently had the now-famous holiday of May 4th, and I noticed a few things that were certainly interesting. Primarily, the old movie Revenge of the Sith was re-released in theaters for a limited run to celebrate its 29th anniversary, and it made a really good 25 million dollars over the last weekend of April 2025. It’s a movie that is free on television just about anytime that anybody wants to watch it, yet people were so hungry for Star Wars that they returned to the theater to see the movie one more time in actual movie theaters that says a whole lot about where people are and how valuable Star Wars is to our modern culture.
I wanted Disney’s ownership to succeed and Star Wars to be available to a new generation. But Disney certainly screwed that up, what they have contributed to Star Wars was woke garbage that was astonishingly bad compared to what George Lucas directed. And other people obviously feel the same way. They aren’t rushing out to see the new Star Wars stuff that Disney produces. They rushed out to see the old movie and were quite celebratory over it. I understand that there is real value in the old Star Wars movies. It is truly fascinating to see how corporate institutionalism, with all the money to work with, could not come close to duplicating that original magic. But people didn’t let that stop them from celebrating the new Holiday, Star Wars Day, on May 4th, as in “May the 4th be with you.” It was everywhere on May 4th 2025, from all kinds of surprising parts of society, especially at baseball games that now openly support the Star Wars Holiday, and people seem to really like it. Even sports jocks like to brag about their Star Wars knowledge and are not afraid to geek out on May 4th dressing up as their favorite character. And regarding Revenge of the Sith, it is stunning to hear how people today love that movie so much. I remember when it came out and how people talked about it then, as well as the prequels of George Lucas in general, and I never would have thought that that movie would hold such a dear place in people’s hearts.

But that is a testament to just how bad things are these days. I knew it was bad when Disney got rid of the canon that George Lucas had built, leading up to the Disney merger by rewriting the history in novels, comic books, and then in the movies. That was the biggest mistake that Disney could have made. I said it at the time because my wife and I had personally read hundreds of Star Wars books, all of them ever produced at that time. We tried to read some new ones under Disney ownership and couldn’t do it. Disney was too woke to tell the story of Star Wars, a struggle for freedom from tyranny in deep space, a long time ago, and very far away. Disney was incapable of getting it, and the story group at Lucasfilm was way too San Francisco progressive and anti-Trump to continue what George Lucas started. That was obvious this year when Trump was back in the White House and stated how he wanted to make Hollywood great again. Well, it starts by understanding what made it great to begin with, and clearly, people like what George Lucas did with Star Wars much more than what Disney was able to do with it. And a sad wedge has now been introduced to the fanbase. But this year, as opposed to the past, people are openly embracing the old Star Wars much more than just holding their nose to support the new stuff. And those very successful box office numbers for Revenge of the Sith are exciting. People are hungry for good traditional values in the Star Wars movies. But Disney never could get their arms around it.
It hasn’t all been bad; a few Star Wars shows like Andor have been good. Ahsoka is a pretty good show. There have been a few movies there and there, like Solo and Rogue One, that were good. But most of it has been garbage, including the most recent sequel movies. You wonder how a bunch of people could sit in a room and, by committee, produce such garbage. But George Lucas used to write stories in a notebook and with a pencil, a very anti-technology thing to do for one of the most technology-driven enterprises ever attempted. It has been a lesson in arrogance, where institutionalism thinks it is superior to individual achievement. However, with all that Disney had as resources, they could not do better than George Lucas did, all by himself. Of course, thousands of employees made Star Wars great, but the vision started and ended with one guy. And that’s what people wanted to see: the interpretation of an artist and their work. Not some corporate collection of nonsense. It’s like seeing a Picasso painting and thinking about the guy who made the art, as opposed to the same image produced by a museum committee trying to duplicate the genius of a Picasso painting. People have voted; they love the old George Lucas stuff, but they don’t like the new stuff. You don’t see people going crazy over the newly made Disney material. But people will go to the movies dressed up to watch a free film that has been out for 20 years, because George Lucas, the artist, made it. And they will spend time and money on that while rejecting the much more expensive new stuff. And there is a lesson for the entire industry on May 4th, Star Wars Day. Corporate collectivism does not beat individual merit, in any case. Time in mass culture has proven that, overwhelmingly. The artist is what people invest in, not the product or art itself. And there can’t be any good Star Wars without the artist who created it, being the center of the conversation. It was an experiment in entertainment that has shown a true trend that everyone should learn some hard lessons from.
Rich Hoffman

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