Category: Creative Writing

What Senator Lang Means by a Modern Civil War: American isolationism is a great thing, but the thieves and looters of the world want to steal our lives

We’re not done talking about what Senator Lang said in Middletown, Ohio when he was introducing J.D. Vance to the crowd, where even the Biden White House has taken notice and tried to exploit it for their purposes.  When Lang spoke about a civil war in America, he was not talking about a race war or a war between the haves and the have-nots.  He’s talking about a war that has continuously been operating in the background of American life, as a natural production of capitalism, the desire to remain an isolationist nation or part of the collectivist world order.  And that temptation toward globalism was never more alluring than in the last 100 years when thieves from around the world looked toward the wealth of America and wanted a piece of it.  And most of the wars over that same period were to pull America into world affairs, to create a League of Nations, then a United Nations and put all of us into the global room with people we’d rather not deal with, and steal our money through our political sell-outs.  Modern civil war is essentially playing out now, and it is unclear whether America can make itself great again and tend toward its isolationist tendencies or be turned toward collectivism and be part of a global community.  Or, as Bob Iger has said, as the CEO of Disney, part of the global citizen movement.  We’re all in this together; it’s a small world.  These temptations have always been with us, and Americans, at their heart, have always been isolationists, like most people with value are.  A person with a nice, big house does not open their front door to every migrant on the street. Otherwise, something nice will stop being nice.  So our entire society is built around the premise of value and property rights and protecting those rights from the greedy hands of a desperate mob, which is precisely what the world is offering through global collectivism.  The fight is upon us now: Can we protect the value of our property rights, or should we surrender everything to the global citizen movement?

I have some perspective on this that I think about a lot as I travel around the world.  When I go to Japan, there is a hotel I stay at that caters specifically to Western tastes because Japanese culture can be a bit overwhelming, especially for extended stays.  This hotel is very American in that it has big rooms, big beds, huge bathrooms, and access to abundant Western-style food.  It has comforted me to write, read, and think about the differences between the Western world and the vast perspectives of Asia and East Asia, along with Africa and Central and South America, which are overwhelmingly collectivist, when I stay there.  If you walk into a movie theater in America, people will sit as far from others as possible.  However, in other countries, people do not have the same expectations of personal space and possession of individual integrity.  A crowded bus is typical in Asian countries; they do not have precise expectations for personal enjoyment.  And that is what globalism has always been offering, to convert the American range dweller who fled Europe for independence in distant lands, at significant cost to themselves in the process, and to once and for all wrap them up into the parental blanket of global government, removing from those people any sense of isolationism.  It has, after all, been since the war with Mexico with President Polk pushing for ever more expanding US borders southward that this crisis hit a melting point.  America was best when it moved its borders against global collectivism and preserved individual integrity over the village life of shared resources of communist thought.  After the Mexican War for establishing a southern border to the Rio Grande, Marxist ideas began to infect the world with ideas of abolishing private property that could reach all ears in every region of the world.  And they were always eyeing America as a prosperous nation to steal from and rot from the inside out as they have in all their countries of origin.

This is important to know because just as was the case during both World Wars, American presidents Woodrow Wilson and Franklin Roosevelt did just as Polk had done with Mexico, and that was to push the buttons of other nations, provoking them to attack America, which would make Americans angry, and drag them into the global war effort through a sense of patriotism, to overcome their natural trend toward isolationism.  We have seen this strategy most recently between Ukraine and Russia for much the same purposes.  Then, in the wake, we would all be thrown together with Americans carrying the bills for building the political platform of globalism.  Americans never wanted it, but European-loving politicians who saw no problem with selling out America toward globalism put us in debt to international banking and Marxist interests of all kinds recklessly, leaving us over time in the condition we are in now, with a world telling us we can’t have property rights or a sense of self.  And that we must adopt a more globalist view.  I often think of this with the obvious example of IKEA, where I often meet my family for a meatball lunch.  The products they sell at IKEA can be excellent for an apartment or flat in a busy city with limited space and very constrained incomes.  IKEA is what globalism offers the world: a lack of space, cheap furniture, and a severe loss of personal freedom.  I have always liked the taste of the food at IKEA.  But I am always weary of the cafeteria dining accommodations.  I’d rather have a private room at Jags myself. 

And that’s the Civil War that Senator Lang is talking about; it’s always been in the background of American life, and we have fought every war since the Civil War.  People think that the Civil War was about slavery, and on one level, it was.  But under the economy of it was the European economy that had its hooks in southern cotton and a North that had its industry that was divorcing itself from European aristocracy.  European practices had inherited slavery, and the abolitionists in America from the north were seeking to put an end to all forms of enslavement to individual lives, no matter what color they were.  So, our Civil War in history, just a few years after the war with Mexico, was about establishing American borders, preserving individual rights, and removing foreign fingers from tampering with our daily expectations.  And that is the war we are in now, preserving American isolationism from the plundering of a desperate, hungry world jealous of America’s space and expectations.  Even people with low incomes in America have a much higher standard of living than most of the world.  There will never be enough resources to make everyone in the world happy, so American isolationism is critical to advancing any human culture because wealth, space, and comfort are necessary for productive thought and an independent perspective from the chaos of globalism.  And the world right now expects to have relief by globalism, to take our wealth and plunder it among their needs.  And we are tired of having our country stripped away from us for the efforts of globalism that have long resided in the background of our lives.  And we want to stop it, once and for all.  We are talking about this when we say we are on the brink of another Civil War.  That war is being fought by those who support individual American rights against those who want to steal those rights for collective Marxism and the lack of privacy that comes with being a global citizen infected with plots of doom for the good of nobody.  And that sets the stage for why there must be a Make America Great Again movement, and who is standing in the way, and why.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

J.D. Vance for Vice President: They tried to kill Trump, fight, fight, fight–what the hell does anybody expect–anything less?

Obviously, this isn’t from Joe, but one of his 25 year old interns at Chipotle’s

Personally, I think Senator Lang was too nice. After all, he is a nice guy. But he’s not immune to human emotions, for sure. For some context, there was quite a lot of controversy when Senator George Lang came to the Middletown High School, where J.D. Vance was making his first solo speech in his hometown once President Trump picked him for Vice President, and George spoke about civil war.  All the big media outlets picked it up and ran with it as if George said something wrong, indicating that if Trump and Vance were not elected this November, there would be a civil war in this country.  Immediately, as George is a political representative who endeavors to represent as many constituents in his district as possible, many people are just not up to current events and thought George had said too much in the heat of the moment.  They are more worried about picking their kids up from soccer practice than their country’s fate.  But when people think there is something wrong with me because I like George Lang so much as a personal friend, well, as I say to them, I know George.  I know what’s in his heart.  He is a good politician.  I don’t think he needed to send out an apology for what he said.  We aren’t living in that woke world anymore.  The communist left doesn’t get to regulate us like cattle through violations of our free speech, where we get in trouble for saying outlandish things while they do much, much worse and get away with it. That is part of why President Trump picked J.D. Vance as his vice president. He is a young man we have all come to know well, and we were proud of him for giving his speech in Middletown.  He’s a Butler County Republican, and our emotions are encouraged by his involvement in high office.  But George is right about the civil war.  People, now that they know what the game is, are not going to sit around being dictated to by a bunch of globalists who run our media and our elections and strive to manipulate every part of our lives. 

J.D. Vance alluded to what George was talking about in a special interview with Jesse Watters, where he stated that if that assassin’s bullet had struck Trump in Pennsylvania, it would have taken our country half a century to get over.  God stepped in, and Trump is OK, but the intent cannot be ignored.  The radical communist left is lucky that we are a nation of laws and that we have hope that Trump can fix everything without violence and bloodshed.  But as I have been saying for years now, take that hope away, as the communist left has been trying to do, and bad things are going to happen.  The intentions of Democrats in political America, if that hope in Trump is removed, then we will end up with a much worse situation than anything that happened on January 6th.  Trying to shame people into some controlled speech that favors the position of domestic enemies in America is water well under the bridge.  George Lang had a right to be passionate when he spoke to the crowd to warm them up for J.D. Vance.  And he didn’t need to apologize for anything.  If anything, he was probably too accomidating. The panic from the left on comments like that is the realization that they don’t have control over the mass population the way they fantasize they do.  And if Senator Lang is talking about civil war, then what are people not so well connected thinking?  That scares them and, why they tried to make a big deal out of what George said.  I’ve known George for a few decades now, and I would call him a very good friend, along with his family.  And I know most of the people in the audience that were behind J.D. Vance that day.  I know what they are thinking, too.  And I’ll just say it: Americans expect personal freedom that a globalist insurrection has violated, and there is a thin line between outright violence and properly held elections.  People are hoping to resolve the issue through elections and without violence.  But if the elections don’t work, then it won’t be a favorable outcome for the radical, communist left who work on behalf of international globalism.  And shaming people into correct speech won’t make the sentiment go away.  Communists worldwide should be very happy that Trump is ahead in the polls and that he picked a nice young man to be his vice president, who is very level-headed and intellectual.  Most people have difficulty containing their emotions and are preparing their minds for war.  Trust me…………….

I remember when I was first talked into supporting J.D. Vance in the backyard of another friend, the very wonderful Nancy Nix.  She had been telling me about this great young kid who wrote the Hillbilly Elegy and that he was running for senate.  I wasn’t keen on him then, but she insisted I give him a chance and meet him at an event she was hosting.  So I did, and J.D. Vance impressed me as the future of the MAGA movement.  He has been a great senator, and I have met him many times since then.  And all this was talk we had in that same backyard with the same people as we were working on getting Bernie Moreno elected into the other senate seat, fresh off everyone coming back from the Republican National Convention in Wisconsin where J.D. Vance had just been named as Trump’s VP.  I told hundreds of people over the past several days that I don’t see the situation as desperate.  But everyone comes to me and asks what I think about a potential civil war, a war between the assumption of personal freedom in America as opposed to the financial monsters of international globalism.  And I say the best way to fight that battle is to put Trump in office and set up the future with someone like J.D. Vance.  When we say fight, fight, fight, we have a right because we’re not going to sit around and take the crap we have been taking from the communist left.   And it was only a week ago that radicals, from what the evidence indicates from within our own government, tried to kill President Trump.  The assassin wasn’t just some transgender kid who decided to shoot the president one day.  He missed, so let’s return to picking our kids up from soccer practice and forget about it.  No, we almost had our hopes for a peaceful resolution to this mess removed from us, and I don’t think the communist media understands that there is no negotiation on the personal freedom front.  Shaming people with January 6th, or something that Senator Lang had said, is a tactic that created this mess, and people have regrets about being too nice to our domestic enemies.  But the communist left is our enemy, and we are transparent about that now.  We are not all in this together.  We are going to Make America Great Again, and we are going to defeat globalism now that we have seen the game plan displayed to us over the last four or five years.  Surrendering our country so that we can have peace with our attackers is not on the menu.  And it’s not just George Lang feeling it.  It’s everyone.  Much, much more than anyone in the media wants to admit. 

I don’t want to get too in the weeds, but this past week, I was at court when the John Carter sentencing was happening.  I had a break from my work there and went across the street from the Hamilton courthouse to grab a Big Mac from McDonald’s.  But in so doing, I had to go through the media that was set up outside to report on the fate of the murderer who killed Katelyn Markham.  I saw many media people I have known over the years, so I know the type of people who tried to make a big deal out of George’s comments.  They are friendly people, but they are clueless about what’s going on in people’s minds.  That Carter case is old, and yet they were stuck on it as if people out there were still clinging to a sense of justice that allowed a young person like Katelyn to be murdered, then expending a decade to see that murderer get three additional years in prison on a plea deal.  Many media personalities outside the courthouse, as I was eating my Big Mac and talking to them about the case, have no idea what’s happening in the world.  The old rules of name-shaming high school politics of international communism are criteria that America is abandoning.  And everyone should be very grateful that a local guy in J.D. Vance is headed to the White House to bring a peaceful transition of power and sanity to our system of government because polite society has had enough of Joe Biden, Barack Obama, and Klaus Schwab to last a lifetime.  And if votes don’t work, then fighting it is.

They have to prove they can do the job. If they can’t, they have to explain, why.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

All Mobs and Riots Should Be Prosecuted: They are not expressions of ‘free speech,’ but ‘disturbing the peace’

If there is a lesson we should have learned by now, color revolutions don’t just happen.  They are not First Amendment protests protected by the Constitution; they are occurrences of “disturbing the peace” and should be prosecuted—all of them.  The people who advocate for them should be prosecuted to the furthest extent of the law, and their behavior should not be tolerated in the least, especially if they impact the traffic and enjoyment of the life of other people.  Riots in the streets and all mob activity are provoked into action by the kind of communist radicals who want to use discomfort and terrorism to drive a political narrative that people usually wouldn’t choose for themselves, and if left alone, people don’t think such things.  They don’t think to gather and protest some issues under anger and a show of mass force.  People falsely assume that such things are part of the American life, the life of expressing themselves as a democracy, a people who freely rule themselves.  But all those occurrences are violations of the Republic for which we indeed are, and not some flee-bitten socialist country as they have in Europe where the masses are blown upon by hidden powers from the shadows to express their discontent publically, in the form of flash mobs, burnt buildings, overturned cars, and even worse.  We have a representative republic where we vote for our people to run the government.  If we don’t like their job, we can vote them out.  Color revolutions and violent mobs intend to inflict fear, cause work stoppages, and enforce social change through dissatisfied people who want things to happen faster and more radically than our election process allows.  Ultimately, the participants wish for more from the government’s power than just the routine maintenance of their lives from a distance.  They wanted to force the power of government to do some menace, and there was never any good from the communist activity inspired by Karl Marx’s pages. 

Ultimately, the bill for these social enterprises goes straight to the door of some liberal billionaire and has for years, including the first sign of college riots in the 1940s and 1950s.  Even going back to the labor movement of the 1800s, mobs of collective protest would gather together to show their force of collective action against something they wanted to change, and the threat was by a show of force.  The problem is that people do not do these kinds of things by themselves.  A shadowy few always inspire them.  Where do people know where to gather and protest? Who prints the signs and puts up the social media posts?  It’s not the organizers, that is for sure.  It’s the people who blow into their ears who start all these protests, and those whispers come from the political shadows of hostile agents of the American way of life.  It’s not a right or privilege to shut down a highway.  Or block traffic with hundreds or thousands of losers carrying a sign trying to stir the public toward some social issue.  The purpose of the force is to insight fear with the masses to change a law and order society from the logic of contemplative thought.  The goal is to wear down the boldness and resolution of a society based on laws and to change those assumptions into fearful appeasement of the mobs in question.  And those mobs never just happen.  They are provoked, created, and sponsored by domestic enemies of the peace, and it’s time we admit this to ourselves and prosecute the behavior.  And stop assuming we have some ridiculous commitment to the practice because we never learned the nature of civics.  It’s not a First Amendment expression of a free society.  It’s disturbing the peace. 

All those riots that we saw during the Trump administration were planned hostilities intended to commit harm to our nation and its people with a promise of violence.  They didn’t occur organically.  The protests over police brutality and other issues of race had nothing to do with the victims perpetrated by communist revolutionaries who have taken over poor neighborhoods of color and nationality, who function from tempers and not logic. They are an exploited people meant to do the dirty work of hostile terrorists to America in general, and their purpose during Trump’s term, and what they are planning to do this next time, is to use fear to provoke legislation to preserve their liberal world order, not the logic of a free people working together to run a republic.  Riots and mobs intend to replace logic with fear and anxiety and to topple legislation to appease chaos.  All organized mobs are incidents of disturbing the peace and are attempts to overthrow our elected government, and they must be prosecuted to the greatest severity that the law allows.  The riots we saw with Trump came from the communist left; they didn’t organically form out of self-expression.   They were organized to inflict misery on logic and to scare society into supporting communist left causes through default, and it is time we recognize the practice for what it is, going back to all mass protests in America and all other places in the world.  Riots and mobs are made; they don’t form.  People don’t just sit down and plan them.  They are provoked and built into our culture through the communism of Karl Marx’s work in Europe, which the rest of the world adopted, thinking they were expressions of free speech.  They never work out that way; they are disturbances of sovereign people purposely perpetrated to take away those freedoms through the illusion of mass compliance.

We have to talk about this because we’re going to see a lot of desperate Democrats in the months to come.  Not just from all these Supreme Court cases that have not gone in their direction, they will form up mobs to inspire fear in the courts to rule away from the Constitution and for the communist organizers of flash mobs and violent thugs.  And, of course, once they expire all their legal warfare against Trump and the MAGA march continues and grows, they will turn toward the barely masked occurrences of mobs to promise violence to those who surrender their logic to the power of mass social discourse backed by a promise of social unrest.  And that is against the law and is prosecutable.  Just like a bunch of teenage kids can be arrested for playing music too loud in their cars, mobs of losers can be prosecuted for violating the personal rights of thousands of people who find their peace disturbed by hostile agents of doom.  And whores to a social order where minority communist insurgents working from a billionaire status of resources fund these expressions of chaos from the comfort of their offices and living rooms while dumb fools who don’t know any better hit the streets in a show of force thinking because they aren’t brilliant, that they are participating in Constitutional expressions of the First Amendment when in reality they are criminals harming others and their peaceful existence.  And many people from the first Trump term have yet to be punished.  And they are planning all that and more during a second term.  Isn’t it interesting that most riots have disappeared during Biden’s term?  Why do you think that is? 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Thinking Big With Starship: How to ask the right questions to the answer we all know

I don’t think it’s getting nearly enough attention, and that is the launch of Starship 3, which occurred at the SpaceX facility in Boca Chica, Texas, on March 14th 2024.  I would place that effort as one of the top events in the human history of the world and will forever be remembered as a great leap for mankind, a leap more significant than the first moon landing with Neil Armstrong.  I know some people believe that the moon landing was faked, and based on this government and the temptations of government propaganda, I can certainly understand that.  But Neil Armstrong lived near me and was never the same after it, and his exploration into Ecuador, looking for the secret library of an ancient race of people, revealed more than what has been said under classified breaths over the years.  And humanity has been waved away from space travel, which should have never happened, for our governments have behaved like jealous parents who are afraid of their children moving out of the house.  They have done everything they can to stifle the human race from reaching into space, which has been ridiculously stupid.  But then comes along Elon Musk and SpaceX to make good on a promise not so long ago, 19 years or so, to take civilization into space, and their launch vehicle, Starship, is a tremendous engineering feat to perform just that.  And that it flew into space and achieved many of the mission parameters was stunning, and jaw-droppingly significant.  I was watching the launch from Japan with friends, and I can tell you that the next day, many people I met were stunned by what had happened.  At breakfast at the top of the Oriental Hotel in Kobe, a couple of Americans celebrated with me in a moment that no matter where people were in the world or what their politics were, the launch of the Starship into space successfully, and it maneuvered and was able to behave like an actual spacecraft was more than just another significant event.  Life is much better off because of this magnificent achievement, but a company that could only be born in America and produce such an independent objective on a massive scale was more than encouraging.  It was validating.   When you want to understand the miracles of capitalism, look at SpaceX and that Starship launch.

As I spoke to people after the launch, I was thrilled to hear that the essential philosophy of SpaceX came up.  Probably the greatest philosopher of our modern age was Douglas Adams, the author of the five books of the Hitchhiker’s Guide to the Galaxy series produced during the late 1970s through 1990s.  Many people think of them as comedy writings, a kind of Monte Python literature series consistent with the type of material they produce on the BBC, precisely, Doctor Who.  However, Elon Musk is a tremendous fan of the first book, The Hitchhiker’s Guide to the Galaxy. I am a massive fan of the second book, The Restaurant at the End of the Universe.  There are three more that are all good.  But they are excellent in what I call “conceptual faculty, ” the ability to think about something in a way that wasn’t previously achievable.  The Adams books take away through humor all the drama of origins and the meaning of life and make the universe as a whole manageable, as a way of thinking about huge things in manageable bits.  It does this by figuring out how to ask questions and providing answers.  The SpaceX philosophy has been to solve horrendously complicated engineering problems, with a Douglas Adams flair to them in what the hidden genius truly is behind the purpose of the work. 

Everything built by human intellect

The point of the books is to understand the meaning of everything, which in the book the answer is learned at the end of the first book is the number “42.”  Everything in life can be summed up by that number, which is the comic element of the literary classic.  The other four books then ask the more important question: what questions do you ask to learn the answer to “42.”  How do you ask the right questions to get to the answer?  So, from there, the critical question of any philosophic premise is to learn to ask the right things to get to the answer you wish to seek.  So, if you know you want to go to Mars as a civilization, what questions should you ask to achieve that objective?  Do you build a rocket to go there?  If so, how big, how many, what kind of fuel does it use?  How many people would fly on it?  Those kinds of things.  Once you know the answer, you can ask the right questions leading up to it.  It’s the way humans can focus their imaginations properly to achieve great things that the universe can’t do for itself.  In that way, the meaning of life is to bring meaning to it through the mechanisms of invention, which then becomes a running theme throughout the entire book series.  As I watched Starship fly in space, preparing to land in the Indian Ocean, the SpaceX method of science and invention proved Douglas Adams more correct than any other method of thinking so far utilized in the human race, and it was a pleasure to watch, which I will never forget. 

The famous Kobe Beef

Later that night, I discussed the launch with some knowledgeable people, and we talked about its significance.  We were on the top floor of a costly bar, looking out at one of Japan’s most cosmopolitan cities, Kobe.  We had just finished at a very top-class restaurant eating Kobe Beef where the cook explained to me that the way they made their sweet potatoes so sweet was that they kept them in a dark container to keep the light from damaging the cell structure of the food, which gave it a unique taste.  Just as Kobe Beef had the human imprint of cultivating nature with intellect to get a distinctive flavor.  And I pointed out to these brilliant people that everything we saw, from the fancy whiskies available in abundance around the bar to the stacks and stacks of buildings we could see as far as the eyes would allow, all started with human intellect taking the tools of nature and bending them to the will of human imagination for a purpose that is our answer for the number “42.”  Things are worth doing, and most importantly, unleashing the shackles of the human race with a proper philosophy that teaches us to ask the right questions is the purpose of our lives relative to the universe and everything in it.  Governments try to suppress this universal need for their silly attempts to be gods and the centers of power relative to their place among the stars.  But when an intellect like Douglas Adams unleashes those limits through art, and someone like Elon Musk and companies like SpaceX put that thinking to full use, magnificent things can and do happen.  And I have a feeling we are seeing just the start of a splendid future that will quickly outgrow the politics of Earth and need to be redefined by the needs of the human race and the tools the universe provides for the answer to everything, that exists just outside the known universe, and its multiverse brothers and sisters, to the heart of it all.  And we must ask and fulfill the many trillions of questions to get there.   It’s all very fascinating.

Humans strive for greatness and the questions we need to get us there.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Government Could Never Run SpaceX: Technical innovation works best under capitalist markets

Again, let’s make something clear.  The government cannot make things, and most everything it does in most cases is terrible.  However, we need the government to maintain national and statewide concerns.  You need just enough government to manage a community but never enough to become tyrannical.  So, I’m not an anti-government guy, but I am an anti-stupid guy.  Dumb people tend to be drawn to government work because they hope the power of government will cover up how stupid they are and can hide it from the world; government tends to have all the wrong people in it from top to bottom, so what we let them do has to be managed to a minimum.  Those same people never become magically competent and suddenly make things better by attending a few meetings and acquiring some name tag at a meet and greet where they draw their name on it with a marker.  So it is absolutely absurd that anybody in government thinks they could do anything with SpaceX other than fill out a permit, which they can’t even do promptly.  But that is the word on the street, now that they’ve seen that the Starship from SpaceX is going to be successful, with the third test flight coming up soon, there are leaked talks that the government wants to take over the Starship as a “national necessity” and make it part of the military.  First of all, I do not doubt that the government in any form, through the Department of Defense, Homeland Security, the Space Force, the Air Force, or any branch of government, thinks that all civilian enterprises as valuable as SpaceX have become, should be held down to the limits government can provide.  Many in government believe that no company such as SpaceX should exist beyond the control of government and that they can’t be the first to claim the moon, Mars, and other celestial bodies as a private company, set up bases, and govern people in the far reaches of space. 

There are many people who think only a government can have power that is then accountable to voters, and they can never get their minds wrapped around the purpose of government in the first place, which is why we have the current Civil War that we do in the world, the corporations against free people.  Who does the government report to, and what is its purpose?  Corporations use the power of government not as capitalist, free market enterprises but as clubs to beat down their competition and secure their stake in the marketplace.  Pfizer comes to mind in its relationship with the World Economic Forum to be in the business of making bioweapons in a Wuhan lab and releasing them during election years to control who runs countries through stolen elections so that they can then use government to force private people to consume their product.  I don’t think SpaceX will let the government take over anything.  They have shown that they can partner with the government, such as they have with NASA, to have success, but such relationships have slowed SpaceX down a lot, not made it better.  But because the government regulates so much of the space industry, such partnerships are essential, if not stupid.  Amazingly, SpaceX has managed to do as well as with such government partnerships.  But now that SpaceX has been successful, with the Falcon rockets and the Dragon programs, now that Starship is ready to make its mark as a very efficient space taxi, many in the government are having delusions that they could run SpaceX better than the private market and that is just absurd, and will never happen.  It can’t happen. 

Government workers cannot perform at the rate of technical innovations required for the space industry.  They don’t have it in them, and the nature of government prevents such a possibility.  So, for the government to take over SpaceX in any way is unrealistic.  Like everything they do, from building highways to teaching children in schools, the government cannot perform the task better than free markets.  The concept of profit fuels ambition, and the typical government bureaucrat, even in the military forces, can not do great things without the idea of profit being used to fuel the task.  And profit doesn’t just come in the form of money.  It can come in the ambitions of a future task, but those who can provide opportunity tend to evoke such ambition that creates invention.  All government work tends to fall under a structured concept that limits the work to the scope of the people doing it.  In the private industry, people tend to rise to meet the needs of the work.  However, in government-managed enterprises, the work is limited to the skills of the people who manage to get into government work because of multiple psychological problems that draw them to it.  This is why there aren’t more companies like SpaceX: they never grow so big and powerful in such a short time and on such a scale that the government doesn’t see them as a threat and destroys them well in advance.  When you watch a SpaceX launch, and the crowd cheers the way they do, there is a collective celebration from the human race with each new achievement that is quite audible.  That’s because people know.  They know how significant many of these technical innovations are and that SpaceX has been able to outrun the limits of government to achieve them for the betterment of everyone.

It is a problem that civilization has reconciled that has not occurred yet in our development over many thousands of years.  Work is done best by free people who benefit from the invention, as opposed to controlling powers manipulated by a few administrators who can distribute that power based on favors.  Depending on the ratio of those effects, you can know if your civilization is good and successful or oppressive and tyrannical.  And no tyrannical civilization has ever been successful at innovation and invention.  That’s why communist countries like China must steal everything they do.  They cannot think independently because they use the power of government to hide their incompetence through collective government power, so they stifle creative thought instead of unleashing it.  To do what SpaceX wants to do over the next decade, there are literally millions and millions of inventions that will have to occur from many more sources than SpaceX to make it happen.  But the effort starts with them and their free ability to meet marketplace demands.  But without profit being the key to their operation, none of it will occur, and the government will regulate the industry back to the stone age, which is the only thing they can do predictably, holding back innovation and the spirit of invention.  America and American capitalism have been more successful than any other place in the world because we have a country that prevents government from harming people more than any other place, so companies like SpaceX can form.  A company like SpaceX would never occur in a communist country like China.  They can copy but can’t create, which is the rule in most endeavors.  In that way, anybody who is worried that the government will take over SpaceX can rest assured that it won’t.  They might try, but once they did take over SpaceX operations, they would ruin everything they had built, and it would be just a matter of months before the government would celebrate screwing in a light bulb rather than unleashing flights into space.  And that is being kind to the light bulb. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The 1776 Report: One of the greatest things President Trump did during his first term

I personally think it’s one of the most extraordinary things that President Trump did during his first four years in office, but it was published during that tumultuous time as he had to leave and Biden was inserted.  As soon as the election results were in, I hunkered down, knowing there would be some dark days ahead.  We had just struggled through a horrendous year with Covid and now the tunnel in those cold days of 2020 going into 2021 had just gotten much longer.  But like all things that the Trump Organization does, and President Trump himself built up the brand in ways that greatly accentuated America, even with all the chaos of election fraud and talk of insurrection, the President in one of his final moments of power commissioned The 1776 Report, which was to be part of a larger project, The 1776 Commission, that would evolve into a new kind of Mt. Rushmore park dedicated to American patriotism.  I even noticed that an old friend of mine, Joshua Charles was on it as the President picked a handful of people to record what America was supposed to be so future generations wouldn’t forget, which was clearly at that time and now, trying to be erased by globalist forces hell-bent on our complete destruction.  When it mattered most, Trump was a patriot who wanted to counter The 1619 Project, which was a hostile Marxist organization established to rewrite American history into victimized slave state criteria, when it was obviously the opposite.  America, because of its Constitution, ended slavery.  It didn’t build the nation off it as it was being proposed by the American-hating political parties who smelled blood in the water, blood they poured in deliberately.  Yet in those dark moments, Trump showed best who he was and just how dedicated he was to our country, and he truly showed that he loved it as much if not more, than the rest of us.

I didn’t expect anything out of Trump at that point, and in November of 2020, right after the election, I turned to someone I like a lot to gauge my opinions on the matter and recharge my patriotism, Cleon Skousen, books like The Naked Communist, The Naked Capitalist, and The 5000 Year Leap.  It was clear to me what was happening. Skousen had warned about it in the 1950s and 1960s, and his words were actually coming true in 2020.  I was so angry about the election, and so many people around me were asking me what to do, they were ready to pick up arms and retake the government.  So, I needed perspective as Biden stepped into the White House.  My wife and I hit the road to get away for a while as we traveled all over the United States in our RV to “think.”  It started in the deserts of New Mexico but ended up in Utah, Idaho, Wyoming, and South Dakota for a while and I didn’t notice myself the report that Trump’s 1776 Commission had written.  It was published to the public in several forms during that exact time, first as a PDF and then as a softcover book.  Then, as a hardcover during that following summer.  But by then the damage was well under way.  The first thing that Biden did on day one in office was decommission The 1776 Commission and attempt to stifle the report.  The Biden administration, along with their globalist insurgents, was attempting to erase America, and they were starting with all the patriotic acts President Trump had been implementing in order to demoralize our nation into submission. We weren’t witnessing a transfer of power popularly elected by the people.  We were seeing a hostile coup disguised as a free election but intended to quietly conquer us all with a well-planned trojan horse sent by globalists who were making their power move. 

But The 1776 Report was like Noah’s Ark in those dark and stormy days that clearly announced what a second Trump term would look like and is the blueprint for our resurrection from the ashes of that purposeful destruction.  I returned from those trips out west in the deserts and mountains with a renewed sense of patriotism, and I was thrilled to read the Report, which I’d recommend to everyone now.  For those looking for revenge in 2024, we have long waited for this moment, and the guide for what to do next is right there in the Report.  Anybody who questions President Trump and his intentions can only read that report and know what he has in mind.  And I’m excited about it because I don’t see just the start of a second Trump term to get back to the good days we had under him and the patriotism that was sure to be established in the wake of it.  But I was invited recently to a kind of open discussion on Elon Musk’s X platform where J.D. Vance, Vivek Ramaswamy, and Musk himself were discussing current events in ways I have never heard before.  There were other speakers there, but it was an exciting debate that showed me what life after Trump could look like.  It all started with The 1776 Report, published in a chaotic time as almost putting Moses in a little straw boat to save America from a treacherous pharaoh wanting to preserve his power from the forces of freedom. 

It would be a good idea to get this report and pass it around to friends and family as we approach the 2024 election.  I would call it the battle plan for the next few decades of American sovereignty and the goals of our republic, and it will be one of the most significant contributions of the Trump presidency for many hundreds of years to come.  History will remember these dark days for the leaders who emerged, and I couldn’t help but think all that while listening to that event with Ramaswamy, Vance, and Musk all at the same time and place.  I could see Trump retiring after a second term, turning all this over to them and us for a continuation of The 1776 Project so that young people would never forget.  I would consider Vance and Ramaswamy very young and the country’s future.  And their guiding light, as should be everyone, is The 1776 Report.  That is what America is all about and how we need to be thinking about 2024 and beyond.  We have seen now what the world wishes for us, and yes, revenge is the correct word for it, because there can be no justice in the world if the people who did all this to us are not punished.  But punishment comes in many forms.  Living well is one of them.  And in the spirit of that report written and published as the Biden administration was attempting to erase America for all time, some of American life’s best attributes emerged.  I saw it as my wife and I traveled that year, camping in a different spot almost every night and spending my mornings and evenings reading books and writing myself.  Touching the face of America and all its glory that Trump managed to capture in The 1776 Report which future generations will understand to be the miracle of America which might end up saving humanity after all from the clutches of evil in all its forms, expressed most destructively through globalism and corporate communism that has showed us its teeth for history to remember.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

They All Have it Coming: The Beltway is preparing for the Trump revenge tour

With all the positioning propaganda against Trump that has come out in the 2023 election cycle, the purposeful Christmas Dinner conversation meant to steer people away from Trump to neocon losers like Birdbrain Nikki; the truth is lingering behind people’s actions. Most notably, the way Marco Rubio and others acted regarding the recent NDAA signage pushed recklessly through the House and Senate for continued spending.  The baseball insiders know what’s going on with Trump and understand that the media will not be able to shape stories as they have in the past and that all these attempts to knock Trump out of the 2024 presidential race will fall flat.  The SWAMP doesn’t want to be drained, and the alligators and snakes are fighting back with a brutal sentiment.  But they all know what’s coming, which is precisely why they put a provision in that latest NDAA bill that will prevent Trump from pulling out of NATO over support of Ukraine’s fight with Russia over border disputes.  They know Trump will be in the White House again, and they are already working to protect their nest eggs, so if it wasn’t already apparent to the world, it is now.  The inside baseball people in politics know that the inevitable is about to happen, and there is nothing they can do about it short of starting a Civil War, which is actually on the table from their perspective.  Before they hand over the reins of government to the MAGA political wave, they are going to pull every dirty trick in the book.  This NDAA thing is just an easy one to spot because it always involves Republicans like Marco Rubio, who are just whores for distributing government money confiscated from taxpayers and giving it to big globalist goals like the support of NATO, so long as America funds it while other countries don’t. 

These tricks have worked in the past because a level of trust came with them.  People trusted the media because they didn’t want to waste their time doubting them, and they trusted politicians enough to let them make up bills like the NDAA NATO supporting horror that it is because it didn’t affect ordinary people very much.  But we had a stolen election in 2020, and we had a bioweapons attack that killed people.  We shut them up in their homes, destroyed their businesses, and broke up families in a truly terrible year, and people have not forgotten.  The arrogant people who perpetrated this attack thought they had it all figured out.  Disney would help them create “global citizens” in America, the media would steer everyone into the slaughterhouse compliantly, and globalism would be well on its way to world domination.  And people wouldn’t be any wiser to it.  All the pinheads in media who can barely write 300 words without consulting an AI program thought they had it all in the bag.  The plan going into the election season would be that lawfare would keep Trump off the ballot, planted news stories around Christmas time would steer the public away from the troubled Trump during the Holiday of 2023, and the bad guys would win once again because the dumb, gullible public would be too busy watching football and unwrapping presents to understand what was happening.  The scam perpetrators, like Dr. Fauci before them, would get honorary degrees and peace prizes and be invited to Davos to speak at the World Economic Forum as celebrities. Leonardo DiCaprio might even sit next to them at a round table event. And globalism would continue to grow unimpeded.

But that plan blew up over that same period, the entire fourth quarter of the 2023 year.  The bad guys were going through the motions, but the results weren’t returning as intended.  Going through the Holiday season, Trump was pulling way ahead of Biden, leaving the other GOP competitors in the dust.  The Colorado story about taking Trump off the ballot was going nowhere.  The Supreme Court was signaling that it wasn’t going to support the Jack Smith insurrection case as a fast track to impact the primary season, which the Colorado story depends on for a Constitutional verdict, and Nikki Haley is not catching Trump the way Fox News tried to sell it.  People who saw these stories said, “We aren’t going to be suckered by you people again.”  And they turned the channel and watched something else.  People are ready to vote for Trump for one primary reason.  Globalism has cost them money, and they are tired of sending money to places like Ukraine while China continues to abuse old man Biden ruthlessly, indicating they are planning to take Taiwan back as a part of their country, putting all of us at risk of losing computer chip manufacturing.  The conversations I was in with people who never think about things like this are concerned about one thing: their money isn’t worth as much now as it was before that 2020 attack against American sovereignty.  When Trump was in the White House before, life was better for them.  What they have seen over the last three years has terrified them.  And they want their country back.  I’m not going to say, “I told you so, all of you,” But “I told you so,” all along.  I can think of many Christmases in times past where I was the only one talking about these things.  Now, everyone is. 

And the Beltway insiders know it too; everyone knows it.  This won’t be an average year for anybody.  People want Trump back in office for normalcy.  Continued ANTIFA riots are only going to make people angrier and less supportive of progressive politics.  Either way, a continuation of the radicalism of 2020 into 2024 is going to turn people away from Democrat priorities, or Trump moving back into the White House will set it in motion with a revenge tour that is perfectly justified.  Lots of people need to suffer for what they did to us all.  And we see it in our bank accounts.  All these globalists who thought they were going to crush the American economy to reset global expectations with their Great Reset forgot that there were people who would be angry about it.  And they were going to blame the globalists, people like Marco Rubio, who plays a Republican on television, but as a senator, sees his role in protecting global military police, NATO, and other partnerships that are grossly one-sided, to impose border disputes on nationalists to make them states of the United Nations.  All those flights of fancy in previous years sounded like ambitious plans that didn’t impact Hometown USA and everyone’s Christmas Dinners.  Plenty of presents were under the tree, and food was easy to get.  But this year, not so much.  Food is costly.  The cost of all goods and services is dramatically higher than during the Trump years, and people are furious about it.  So Little Marco and his gang of government thieves have stuck support for NATO into the NDAA while they still have the power to do so.  Because they know what’s coming, and they are bracing for impact.  And from my perspective, they will need much more than a seat belt.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

What the 2023 Macy’s Parade Tells us About the Economy: It’s Back to the 80s

I watch the Macy’s Parade from New York on Thanksgiving Day as a measuring device for our public health every year.  I usually comment on the kind of balloons they have on the parade route and what type of music they feature creatively.  And also, what is the tone of the broadcasts, and the commercials?  There is usually a lot going on to report that provides a good indicator of other economic factors that say a lot about us as a culture.  And sure enough, the 2023 Macy’s Day Parade had a lot to say.  If I had to pick a theme that was decidedly a major part of the decision-making process in putting the parade on this year, it was “Remember the 80s.”  Because most of the musical acts and creative selections were attempting to rub off the magic and music of the 80s to bring happiness back to the consumer culture, in the past, it was always common to exhibit very progressive themes, like “gays teaching class,” “drag queens make a cake,” or some similar social intrusion.  But I’m telling you, and Disney is a great example of this; going woke has made a lot of corporations go broke.  And that’s more than a catchy tagline.  You can see in the behavior of most corporations that they are reeling from terrible advice from Larry Fink and the gang at BlackRock and, ultimately, the intruders at the World Economic Forum.  By this point in the global insurrection process, we were supposed to be on another currency controlled by the centralized banks, digitally, China was to have surpassed America as the dominant economy, and President Trump was supposed to be in jail, and have all his political capital removed.  So there is a lot of soul-searching going on that many people who thought they controlled the world are embarking on, and it’s not a pleasant experience for them.  And all that shows in the creative decisions at this year’s Macy’s Day Parade. 

I’ll go even further than that, this Taylor Swift lunacy with the NFL and the Kansas City Chiefs is part of the story.  It’s a constructed monstrosity from a corporate brand that needs something to spark interest in the product, and predictably, because Taylor Swift is suddenly at NFL games dating a famous player, women are watching football.  European soccer has been appealing to this younger generation, and the NFL had to do something, so there is nothing better than a romance between the most popular “anti-Trump” pop star on the planet now, where they play her music during NFL games abundantly, and one of the premier players in Travis Kelce.  I noticed that this romance didn’t start until shortly after Taylor Swift played her concert series in Cincinnati, which is a kind of melting pot of heartland sentiment.  It just so happens that Travis used to be a Cincinnati Bearcat football player, so there is something of a connection with Cincinnati that they both have, in some ways, they are wholesome products of one of America’s most wholesome cities.  Some people measure such things as obsessions.  I believe the matchmakers who put these two together, such as Erin Andrews, played a role in understanding corporate politics through such imaging.  “Hey, you guys should date, it would be great for the game and for your careers.”  Taylor Swift and Kelce go on a few dates, talk about how great Cincinnati is, and pretty soon, they are swapping spit in the shower and sharing a towel.  A new corporate romance is born, meant to carry public sentiment positively.

The musical selections at the Macy’s Parade were along the same lines.  They had Cher, references to Back to the Future, and many Broadway plays with people in cowboy hats, as if they were trying to appeal hard to mainstream America but weren’t sure they knew what it was.  What they didn’t talk a lot about was progressive politics, to the point where it was avoided by everyone involved in the presentation.  At the beginning of the parade, a bunch of Palestinian protestors were blocking the route, and they were disposed of quickly so as not to impact the show, which I thought was great.  The show must always go on.  And if you were watching it on television, you never would have known.  It was interesting to watch Cher perform because she is one of the biggest Never Trumpers out there and would generally be one who would throw support to Palestinian supporters, but here was a 70-year-old all dressed up singing sexy songs from the 80s.  Later that day, I might add, Dolly Parton dressed up like a Dallas Cowboys Cheerleader in her 70s, trying to show that age and sexiness were not lost during the Thanksgiving Day tradition of the Cowboys playing football during a halftime show.  The NFL could have picked thousands of other people.  Entertainment had millions of different options, but they decided on Cher, Dolly, and the safe music of Taylor Swift to sell their corporate image.  There were no Black Lives Matter references, no bending the knee at the National Anthem.  There was almost a desperate hope that these corporate images might politely be invited into the public trust again by giving audiences everything they sought and more. 

As I have been saying for a long time now, the BlackRock stakeholder capitalism idea was never going to work, all that goofy stuff they have been yacking about at Davos was never going to be accepted by the American public, and it is there that world cultures trend.  European rock bands and entertainment must export their art to America to make money.  Not China, as the entertainment industry used to think it was possible to sell to the public.  Not Africa, Russia, or Europe.  If you can’t tap into the greatest economy in the world, the one that every economist everywhere should be studying instead of trying to change into a socialist utopia, then there is no market.  And the ultimate feature of that art is the Mainstreet options seen in features like the Macy’s Day Parade.  This year, it was all about an olive branch to the MAGA voters.  Over the last three years of Biden, it’s evident that the public wasn’t seduced into the World Economic Forum monstrosities cooked up under their economic view.  And people wanted optimism in their art again, in their music, movies, and Broadway plays.  It wasn’t that long ago when Broadway was utterly shut down due to COVID-19.  Well, people moved on to other interests, and getting a ticket to a Broadway play isn’t so hard now, just like Disney Parks, where attendance is low.  People didn’t need the corporations.  They don’t need NFL football; all the progressive activism has hurt their brand.  They are turning to Taylor Swift to help them recapture the magic, but it looks like there is permanent damage to the NFL because of their anti-Trump activism that will never come back.  The Macy’s Parade of 2023 clearly states that significant changes were on the horizon, not the kind they politically support.  Yet that is the world of tomorrow, and they are trying to embrace it today.  Their actions are an admission of good things to come that they aren’t all that happy about, but if they want to be in business, they had better embrace it.

Rich Hoffman

An Amazon.com Pricebreak: A guidebook to capitalism to step out of the darkest period of American history

There is no shame in being good at what you do

I have had many of these over the last five years: super-secret meetings with people in the back of some restaurant or shooting range where people want to talk. Only this one was 30 or so people who were fans of my book, The Gunfighter’s Guide to Business and they wanted a little private class on the subject matter. I get the secrecy; I think of it as enslaved people learning to read during the Underground Railroad Period. People want to learn how to improve themselves in a world that doesn’t want them to accomplish such a task. These people were Chamber of Commerce types and were concerned about other people knowing they were meeting with me because it was a social taboo. But I was happy to attend the event and give a talk, which everyone enjoyed. But during the Q&A section at the end I learned something from the class, that my book was being offered on Amazon.com for $4.59, which is practically giving it away. Normally, most of the sales that I see come from the publisher’s website, is $16.99. When I get the sales report, it usually has a long list with all kinds of prices shown, and some of the lower numbers I had thought were likely Kindle downloads. So, I didn’t pay much attention to them. But at this little seminar, a fan told me about it, and sure enough, the book was listed by Amazon at that very low price, so low that it’s likely cheaper than what it cost to make the book. Yet I wasn’t surprised upon hearing this; it didn’t make me angry. I think it was meant to make me angry, to be very insulting to me. But my reaction is one that I’ll share here: if you can get the book for a cheaper price, then I’m happy to let you know about it.

A pretty good price

I personally like Amazon; I get a lot of books through them. I also am a frequent visitor to bookstores all over southern Ohio, going as far north as Dayton and Columbus regularly to get books that I don’t want to wait for to arrive in the mail. I read three or four per week on average, so it’s a major priority for me to have access to new books. For books that I must have that afternoon, I go and get them at an actual bookstore, the old-fashioned way. And I prefer hard copies of books because I don’t like the bad guys out there to know what I’m reading or looking at on the internet, because I am watched by just about everyone who wastes time watching people. And the algorithms set against me are outrageously difficult, for getting visibility. I frequently get offers from IT people wanting to “fix” my foundation links because my Google score is so low that people searching for me don’t find me on the top picks because of all the blacklisting I am listed under. I typically say no to all those offers because most of them are likely the same people doing the damage, and they’d love for me to make it easier for them to rob the stagecoach. Amazon does not like me politically, and they’d love to make me feel that I’m at the bottom of a well nobody could hear me from. That is a common strategy for them, so I never expected a fair shake from Amazon. They offer the book because they are a prominent bookseller and want to say they offer such books. Even if they hate that people want to read from someone like me. So I put them out of my mind and never really took the time to see what they were selling my book for, or to check reviews because they set algorithms on their server against me that obviously were not encouraging. So, I put my mind elsewhere. The sales listings tell a different story, so much so that I didn’t even notice the Amazon pricing.

There will be a major shift in the economy over the next decade

The book has been out for a few years now, so I don’t read it every day. When I wrote it, I had been thinking about the contents for a while, but after Biden was put in the White House and Trump wasn’t there anymore, admittingly, I needed to take a break from the world for a few weeks. My wife and I took our RV out into the desert of New Mexico to escape Biden and the COVID protocols that were such a dark period in American history. I knew the economy would take a hit and that corporations had been seduced by this World Economic Forum view of the world and would need a guidebook out of their wokeness. So I wrote The Gunfighter’s Guide to Business, applying my favorite sport, fast draw, with a genuine love of history. I enjoyed touring all the John Chism and Billy the Kid sites in Lincoln County during the winter of 2021, which had a lot of snow on the ground, even in that part of the world. It was a very revelatory experience for me, and it shows up in the book, which, looking back on it after a few years, is very good. Like I said, I read a lot. I have just finished a few books by Johan Norberg which I think are great, but they aren’t as good in my mind as my own book. Not just because it’s my book but because the contents are revolutionary compared to the large amounts of Marxism that have taken hold in all corporations around the world. I wrote the Gunfighter’s Guide to give people a weapon to fight against that trend, which turned out great.

A large worldview helps see things more clearly

The book as I thought it would be, has been a slow burn. It’s not one of those books that makes a splash and then fizzles out. When I wrote it, I was thinking of a book I love called The Machine That Changed the World, which is about Lean Manufacturing and is filled with many assumptions about a Marxist world without ever naming the beast. I wanted to write an antithesis to that which businesses could use to improve their situations without destroying their essential character. I have read many hundreds of business books, and most of them make it a point to declare their hatred and unfairness of capitalism, which is quite obvious in the Lean Manufacturing movement, which seeks to centralize power to the people and is antagonistic toward management, which is consistent with the labor union view of the world, which is always socialist in origin. In 2020, with Trump out of the office and the world on lockdowns, corporations thought the best strategy was to play along to get along. But after three years of the Biden economy now, people are looking for answers, and many of those answers only come from a source like mine, who has made it a point to declare the answers in spite of the social poison that wants all such voices to hide for their lives under a rock somewhere. My point was never to hide but to engage the enemy as they present themselves, like a gunfighter. Fight the villains in a dusty street and gun them down metaphorically for their intentional destruction of the world. And to be proud of it in the process. As I gave my presentation to that audience, I couldn’t help but reflect on how good the book was. I’m very proud of it; it has helped people who have read it and applied it. I don’t just reflect on the times of the gunfighters during American expansion but also look to the future with AI and improved technology. It’s more of an attitude than a reverence. But the world for the next few decades is going to move much more toward capitalism and away from socialism, and already many corporate leaders see the writing on the wall. And they were looking for a translation, so we were all meeting secretly, not for my sake, but for theirs. But if I learn of a price break everyone can take advantage of to get the book, I’m happy to share it. It doesn’t hurt my feelings in the least. I like seeing people getting it, finding inspiration, and achieving success. That is, after all, the best compliment I can get and why I wrote the book in the first place, for people to enjoy and be helped by. So the more people who have it, the better it is in my mind. And at that price, it makes it very easy for people. I can’t promise that the price will stay that way, but when I hear of a price break, I certainly will pass it along.

Diversity, equity and inclusion was always going to fail in business because it’s not rooted in real social value

Rich Hoffman

Disney Has Failed due to Woke Politics: And its never coming back

I told everyone, don’t say I didn’t warn you.  Disney stock is down, and it’s never coming back.  I have had many people who think they are competent to tell me that the company would bounce back and that all this political stuff was recoverable.  And my reply to them has been they were smoking crack.  Once a company like Disney loses the public’s confidence, it’s over for them.  This was the clear indication coming out of the Thanksgiving weekend of 2023, where their new film Wish was struggling to break 32 million when it should have been closer to 100 million.  It used to be that Disney would crank out movies like this that all made a billion dollars, but now, for the second week in a row, where Marvels also fell apart in a dismal way, the writing is on the wall for Disney and all those people who thought they should argue with me about the fate of the entertainment giant.  Like I have said now for years, “Go woke, go broke,” and Disney is.  What executive at Disney thought that by putting a bunch of girls in a movie and having them throw a bunch of magic around, people would show up and throw a billion dollars at it?  Because that’s what they thought when they put out Marvels.  If Bob Iger had listened, I would have told him that you can’t go out and buy up all these properties like Marvel, like Lucasfilm, then fire all the top minds, or isolate them from the industry because they were old white guys, replace them with female directors, get rid of all that toxic masculinity and replace it with a cast of women who don’t look like they could pick up a heavy box, let alone take on a universe of monstrous villains, and that it would all work out OK?  In the original Marvel movies, some characters appealed to young boys and even grown men, like Captain America, Thor, Hulk, and Iron Man; they had big muscles and were charismatic and funny.  But that Disney was going to get rid of all that and replace those tough guy characters with women, and people would love it?

Here’s a little secret, everyone: women don’t care about movies or stories in the same way that men do.  They want to find a boyfriend and snuggle up with him for two hours.  They don’t care what they are watching.  They certainly won’t be going out to buy tickets with their girlfriends to watch a superhero movie.  They want to buy pants and purses so they can go out and find a boyfriend, possibly a husband.  That is their biological inclination.  They want to see what kind of guys they are dating, and if they can respond to some admirable character in the Avengers, then maybe they might be worth a second date—maybe more.  However, Disney thought it had the power to restructure the nature of society and that their movies shaped society instead of reflecting it.  They bought the whole World Economic Forum view of the world to their detriment.  And here they are.  They put out a full slate of movies, such as the latest Indiana Jones film, which was a pretty good movie, that have all lost money.  But they have all fallen flat because people have lost their trust in Disney itself.  And once that happens, there is no way to get that trust back.  And it’s too late to start over.  It took 50 years to build that brand Disney had.  It only took a decade of commitment to Larry Fink and the gang at BlackRock to destroy it.  Nobody wants to see equity and inclusion in their movies.  They want to see bad guys get their butts kicked.  They certainly don’t want some girl power nonsense, boys or girls, women or men.  Disney aligned itself with the wrong view of the world, killing them.

I was pretty serious when I stated I wanted to take my kids to Disney World one last time.  I’m old enough to have watched several amusement parks come and go in my life.  LeSourdsville Lake, near my Liberty Township, Ohio home, was one of my favorites as a kid.  It’s a park now; the lake and all the rides are gone completely.  The same thing could quickly happen to Disney World, and I wanted to take my family there one last time before it all went away.  Many people think it’s too big to fail.  I would say that it’s too big to survive so many bad decisions.  They lost their focus on who their audience is and disrespected the public by feeding them this garbage and expecting to get paid for it.  Embracing radical political views of the communist orientation was a terrible business decision.  And it showed up in the parks.  When my family of 9 people were all riding Rise of the Resistance together, at the first ship you get into, they had a drag queen ushering everyone onto the ride.  It wasn’t very comfortable.  We had kids 7 through 11 with us, and they noticed the long black fingernails and the makeup on a man’s face and wondered what was going on.  I cracked a joke and told them that this was Star Wars.  It was a species of alien, which they were fine with.  But it was an uncomfortable diatribe for the adults with us, not just in our family.  A woman not from our family beside me inside the ship laughed when I said what I did to the kids, and she said, “I’m glad you said that.”  Her little girl looked up, smiling because it seemed like a reasonable consideration. 

The park attendance was noticeably down while we were there, which was OK with us.  Seeing so many fantastic creations on life support made me sad.  Disney cannot operate theme parks of that size without a revenue stream of movies making billions of dollars a year.  They have produced some good content on Disney+, but as I have said many times, like Ahsoka and the Andor Star Wars series, it was a little too late.  Trust is essential in any relationship between spouses, children, or families, but also with fans and the public.  When Disney committed to a Democrat view of the world and thought it had the power and audacity to shape society, they were misinformed.  They worked against the MAGA movement, which is more significant than Trump, and it has cost them now in ways that cannot be reversed.  And I didn’t want to see it happen.  I wanted Disney to survive.  I keep hoping to be wrong.  But I’m not.  I think it is very feasible that we will not know anything about the Disney entertainment company in the future.  It will only be a thing of our current time.  Future generations will not know them or care about them.  And there certainly won’t be a Disney World for them to visit.  Thank Larry Fink and the losers at the World Economic Forum for that.  They whispered into the ears of Bob Iger all this progressive nonsense, and now the destruction in their wake is more than measurable.  And it didn’t have to be that way, yet it is.

Rich Hoffman