Tag: Disney World

Disney Has Failed due to Woke Politics: And its never coming back

I told everyone, don’t say I didn’t warn you.  Disney stock is down, and it’s never coming back.  I have had many people who think they are competent to tell me that the company would bounce back and that all this political stuff was recoverable.  And my reply to them has been they were smoking crack.  Once a company like Disney loses the public’s confidence, it’s over for them.  This was the clear indication coming out of the Thanksgiving weekend of 2023, where their new film Wish was struggling to break 32 million when it should have been closer to 100 million.  It used to be that Disney would crank out movies like this that all made a billion dollars, but now, for the second week in a row, where Marvels also fell apart in a dismal way, the writing is on the wall for Disney and all those people who thought they should argue with me about the fate of the entertainment giant.  Like I have said now for years, “Go woke, go broke,” and Disney is.  What executive at Disney thought that by putting a bunch of girls in a movie and having them throw a bunch of magic around, people would show up and throw a billion dollars at it?  Because that’s what they thought when they put out Marvels.  If Bob Iger had listened, I would have told him that you can’t go out and buy up all these properties like Marvel, like Lucasfilm, then fire all the top minds, or isolate them from the industry because they were old white guys, replace them with female directors, get rid of all that toxic masculinity and replace it with a cast of women who don’t look like they could pick up a heavy box, let alone take on a universe of monstrous villains, and that it would all work out OK?  In the original Marvel movies, some characters appealed to young boys and even grown men, like Captain America, Thor, Hulk, and Iron Man; they had big muscles and were charismatic and funny.  But that Disney was going to get rid of all that and replace those tough guy characters with women, and people would love it?

Here’s a little secret, everyone: women don’t care about movies or stories in the same way that men do.  They want to find a boyfriend and snuggle up with him for two hours.  They don’t care what they are watching.  They certainly won’t be going out to buy tickets with their girlfriends to watch a superhero movie.  They want to buy pants and purses so they can go out and find a boyfriend, possibly a husband.  That is their biological inclination.  They want to see what kind of guys they are dating, and if they can respond to some admirable character in the Avengers, then maybe they might be worth a second date—maybe more.  However, Disney thought it had the power to restructure the nature of society and that their movies shaped society instead of reflecting it.  They bought the whole World Economic Forum view of the world to their detriment.  And here they are.  They put out a full slate of movies, such as the latest Indiana Jones film, which was a pretty good movie, that have all lost money.  But they have all fallen flat because people have lost their trust in Disney itself.  And once that happens, there is no way to get that trust back.  And it’s too late to start over.  It took 50 years to build that brand Disney had.  It only took a decade of commitment to Larry Fink and the gang at BlackRock to destroy it.  Nobody wants to see equity and inclusion in their movies.  They want to see bad guys get their butts kicked.  They certainly don’t want some girl power nonsense, boys or girls, women or men.  Disney aligned itself with the wrong view of the world, killing them.

I was pretty serious when I stated I wanted to take my kids to Disney World one last time.  I’m old enough to have watched several amusement parks come and go in my life.  LeSourdsville Lake, near my Liberty Township, Ohio home, was one of my favorites as a kid.  It’s a park now; the lake and all the rides are gone completely.  The same thing could quickly happen to Disney World, and I wanted to take my family there one last time before it all went away.  Many people think it’s too big to fail.  I would say that it’s too big to survive so many bad decisions.  They lost their focus on who their audience is and disrespected the public by feeding them this garbage and expecting to get paid for it.  Embracing radical political views of the communist orientation was a terrible business decision.  And it showed up in the parks.  When my family of 9 people were all riding Rise of the Resistance together, at the first ship you get into, they had a drag queen ushering everyone onto the ride.  It wasn’t very comfortable.  We had kids 7 through 11 with us, and they noticed the long black fingernails and the makeup on a man’s face and wondered what was going on.  I cracked a joke and told them that this was Star Wars.  It was a species of alien, which they were fine with.  But it was an uncomfortable diatribe for the adults with us, not just in our family.  A woman not from our family beside me inside the ship laughed when I said what I did to the kids, and she said, “I’m glad you said that.”  Her little girl looked up, smiling because it seemed like a reasonable consideration. 

The park attendance was noticeably down while we were there, which was OK with us.  Seeing so many fantastic creations on life support made me sad.  Disney cannot operate theme parks of that size without a revenue stream of movies making billions of dollars a year.  They have produced some good content on Disney+, but as I have said many times, like Ahsoka and the Andor Star Wars series, it was a little too late.  Trust is essential in any relationship between spouses, children, or families, but also with fans and the public.  When Disney committed to a Democrat view of the world and thought it had the power and audacity to shape society, they were misinformed.  They worked against the MAGA movement, which is more significant than Trump, and it has cost them now in ways that cannot be reversed.  And I didn’t want to see it happen.  I wanted Disney to survive.  I keep hoping to be wrong.  But I’m not.  I think it is very feasible that we will not know anything about the Disney entertainment company in the future.  It will only be a thing of our current time.  Future generations will not know them or care about them.  And there certainly won’t be a Disney World for them to visit.  Thank Larry Fink and the losers at the World Economic Forum for that.  They whispered into the ears of Bob Iger all this progressive nonsense, and now the destruction in their wake is more than measurable.  And it didn’t have to be that way, yet it is.

Rich Hoffman

When Too Many Rules Destroy Happiness: Observations from a Disney World vacation experince

For most of September, I have been traveling. It has only been recently that travel restrictions regarding COVID-19 were lifted in places I needed to go professionally, like Canada, and Japan so these needed visits had been stacked up and a long time required. That was also the case for a family vacation to Disney World, which I had intended to do for the last three years while my grandchildren, mostly close in age, were prime for the experience. Covid restrictions and mask mandates ruined all those plans, so we waited for them to be removed before committing to anything. In September 2023, a slight window opened to do everything, so I stayed swamped catching everything up. By the end of September, I got off a flight from Tokyo, parked my car, hooked up our RV, and towed it to Florida for a week in Disney World to stay at their wonderful campground, Fort Wilderness. We almost canceled it again because of all the new policies at Disney, but we determined that this was the time if we were ever going to take the family to Disney World. Because as I have said many times over the last decade, I don’t think Disney will survive as a company. And after going there again and comparing the experience to just three years prior when my wife and I went there to see some of the new options they had, there is no question, that Disney is failing everywhere behind the veil of happiness, and I can see the entire thing completely falling apart for many reasons they will never tell you about in the media. But the Fort Wilderness Campground, an official resort for Disney was fantastic, at least from the façade of a vacation experience, and I was happy we went when we did.

From the area I walked around in my video of Fort Wilderness, we could take the boat over to Magic Kingdom and get to all the other parks, Animal Kingdom, Hollywood Studios, and Epcot Center with the park hopper option. It was all costly, but I could show my children and grandchildren many exciting things over three days, and camping at the Fort Wilderness Campground was one of the best experiences I have ever had. It was comfortable, luxurious, convenient, and splendid in everything you expect from a lifetime vacation experience. When I think of Disney I think of a media empire built on family values, and of Fort Wilderness itself, I think of the Davy Crockett television show and Zorro. These days, Disney is more of a princess place, but there are still all the excellent references to Americana that I found very refreshing, such as the clear statement at the entrance to Liberty Square, “The hope for freedom for all. And the courage to fight for it at any cost.” Walt Disney never wanted people to forget what a miracle America was, and he dedicated several parts of his amusement parks to that very service. I wanted to take my family there while the parks were still in their heyday. As for what I wanted out of the trip, I am thrilled with the results. The children were happy even though we averaged about 6 miles of walking daily with the park hopper passes. We saw a lot, experienced a tremendous amount of information, and we had a great six days at Fort Wilderness Campground going to the pool, hanging around the restaurant and trading post, and enjoying camp in one of the best in the world. We purposely picked the 100 loop, which requires a lot of advanced planning so that we were a close walk from the boat dock which had us coming and going constantly.

Yet, to my eyes the mistakes were obvious. Disney, because it’s a giant corporation with many thousands of employees to maintain has destroyed itself by the weight of its own success, like many major corporations do, and this goes way beyond the recent woke policies from BlackRock that have seriously destroyed their business model for good. The current park attendance will soon be a thing of the past because of their killed market share worldwide. Bob Iger, the current CEO should have never returned, and I’m sure he’s realizing that now. Disney needs to constantly produce fresh content that makes a billion dollars each at the box office, and those days are mostly over for them because of the status of the current youth, YouTube options, and their alienation of conservative Americans. For instance, most of the vacationers are Trump supporters at the Fort Wilderness Campground. However, the employees are mostly Democrat-leaning and to offset this discrepancy, Disney has a lot of rules they impose on their workforce to keep everyone lined up correctly. But what they end up with is something much like their rides, everything is great so long as you stay on the rails. But the illusions fall apart quickly if you step out of the boat.

And that became most obvious when we were all exhausted one night. Nobody felt like cooking, so we went to Crockett’s Tavern and the Trail’s End Restaurant to get some pizza. On one of them, we asked for a half and half, one side being deluxe, the other completely cheese because none of the little ones like toppings yet. You’d think that we asked those Disney employees to commit murder, they had a meltdown that involved discussions of being fired and all kinds of drama. It was like being in West World where the robots suddenly started shooting the customers. It was odd, but that wasn’t the only time. What was clear to me was that the expensive façade of the Disney vacation experience was thinner than it had ever been and it wasn’t taking much for that illusion to be shattered for the consumer. Disney had adopted many rules to keep their radical workforce in line and on the message that they had destroyed that personal touch that happy individuals bring to work with them. I’ve been to Disney World many times, and this most recent time showed clear signs of stress behind a radicalized workforce that was coming out against the customers such as we saw over that simple pizza. The pizza was good, and we had a fantastic time with our family. But after some old timers still working at Disney are gone, the next generation is not there to pick up the task and carry it into the future. Disney could hide this from the world so long as they could throw money at the problems. But they can’t even do that anymore. In the news this week, right after we left, Disney had to raise their ticket prices to their parks and there are reports that the CEO is seeking a peace treaty with the Republicans of Florida. The woke battles have left Disney permanently damaged as most people inclined to spend a lot of money at Disney World are also MAGA supporters. Disney joined the wrong politics in a volatile economic environment, which has been costly to them. We enjoyed ourselves. I am glad we made the trip now for the historical value of such a Disney experience in American culture. But given many of the things I observed, it won’t be there forever. It’s failing even worse than I had thought it was.

Rich Hoffman

The Failures of Globalism: Making corporations the architects of their own destruction

When I think of the Disney brand, I think of shows I grew up with, like Zorro and Davy Crockett.  Those were great family shows that reflected the values of a good and productive society.  And in many ways, this new show on Disney +, Ahsoka, the latest Star Wars television series, is excellent.  But unfortunately, and this is a theme I have been saying for over ten years, Disney is done.  It’s too little too late, and that was obvious when they started making Star Wars movies again, beginning with The Force Awakens, which wasn’t very good.  It was filled with woke garbage and expressed the main problem with Disney buying Star Wars from George Lucas in 2012.  How do you take a movie franchise made by a radically independent person, such as Lucas was, and turn it into a corporate asset filled with emerging woke politics straight out of the World Economic Forum?  The answer is you don’t.  The trouble was evident when they tried to align the production to all kinds of United Nations projects during the filming of The Force Awakens, which was globalism on steroids.  I tried to remain hopeful, but once the film came out and everything that came after, it was obvious that Lucasfilm under Disney would not be as good as Lucasfilm under George Lucas.  Ironically, the Ahsoka series is struggling with itself as part of the plot: how do you overthrow an empire and then become the next established government?  And the answer is that management of anything is hard.  Throwing rocks and having all kinds of romantic ideas about things is easy.  But it’s hard actually to run things once you capture the kingdom.  And that is what is so interesting about the excellent show Ahsoka.  As Grand Admiral Thrawn says in the show, “Make your enemies the architects of their own destruction.”  Globalism has certainly done that to Disney.  It’s an interesting commentary on itself. 

However, this is the lesson for everything that has gone woke, and I do feel sorry for Disney as a company because all corporations that bought into the woke nonsense will go through it.  It’s not just Disney, which is taking major financial hits these days, with the stock price being what it was over a decade ago, and there are no signs of recovering.  It was surreal to watch the train wreck happen, but as a corporation, they were so stupid, so collective based, yet they had all the money in the world to make success happen, yet they couldn’t.  The same could be said of the music industry, fast food, sports, everything.  Disney had a massive media empire, but now the rumors are quite true that they are looking to sell off the losers, things like ABC, ESPN, and many of these satellite companies that have been brand damaged because of woke politics.  The hard lesson is that it’s gone forever once that brand is damaged.  I’ve always been a corporation kind of person because they generate wealth and jobs for people.  I love marketing brands in partnerships, such as with McDonald’s or Coke, which has been common with Disney over the years.  I always love that about Disney World and all their brand alignments.  I love them so long as capitalism is the objective.  Under the woke rules of military implementation of communism through the policies of the World Economic Forum, the goal is to destroy American capitalism through the generators of its wealth.  Disney was one of the first companies to sign up, and it was a horrible decision for them. 

Like the rebellion in the Ahsoka series, Disney is failing to live under its own well-intended rules.  And those rules were that globalism was the future of all civilization.  They were suckered, and they bet billions of dollars on that eventuality.  They thought their brand was so powerful that they would influence the public toward their market needs.  They forgot that the marketplace decides value and that their brand was fragile.  What they thought was robust was only as strong as wet paper. It fell apart in their hands rather quickly.  And the insurgents at the World Economic Forum had planned it that way.  Plotting and scheming the CEOs of all of America’s most giant corporations right in front of their faces, and they all fell for it like a bunch of suckers.  And the public took their dollars with them elsewhere; they didn’t keep spending money on Micky Mouse as Walt Disney envisioned it.  They turned away and moved on to other entertainment options, which is why there is no recovery for Disney as a corporation.  The young people could care less about them, and a good project like Ahsoka isn’t enough to bring them back as fans.  It was too little too late.  The time to make that kind of Star Wars show was back in 2015 because Star Wars essentially became a spokesplatform for globalism, and people were put off by it.  Now, the market has changed completely; smaller media is considered much more valuable because it’s free, and when people see the Disney logo, they think of a big, woke company aligned with political philosophies dangerous to American ideas, which most of the world loves and wants for themselves.  Star Wars would have been better off just putting out the six original George Lucas movies and leaving things be.  But once they tried to expand into corporate control of the brand, they weakened it like sequels usually destroy an original movie idea.  If those ideas aren’t developed in subsequent stories, they burden the original.  And that was something Disney could never wrap their minds around.

I think all corporations that have dipped their toes in the woke rules of globalism will fail or become permanently damaged in the marketplace.  And companies that are anti-woke will see a massive level of support in the coming decades.  I always have a soft spot for Disney because I liked Uncle Walt.  Just like I will always think of George Lucas when it comes to Star Wars, anything done by corporate control might be fun and exciting at times, but it will permanently be damaged goods you can’t trust as a source of art and entertainment because of all the woke inclusions into the story that have now cheapened it forever.  I still think some of the work done at Disney World at Galaxy’s Edge is remarkable from a fan perspective.  It’s science fiction on overdrive if you like expanding ideas and potentials of technology and science, which I do.  It’s a shame that Disney listened to all the wrong people while developing Star Wars under their ownership.  They should have never listened to the wokesters at the World Economic Forum and the terrorists of global economics and their unveiled intentions for communism, China style.  The marketplace was already changing in a way that Disney would have had difficulty adjusting to, but they made it so much harder on themselves and their shareholders with a poor strategic approach that strayed away from accurate economic measures that worked.  So it’s ironic that the new Ahsoka show’s plot deals with this problem, a self-reflection of Disney itself and how good intentions become evil, and disaster always follows.  As they say about Hell, it is paved with good intentions.  And that is certainly the case with all that Disney does these days, and all who took the bait and destroyed themselves as economic, corporate powerhouses that should represent morality and justice as determined by dollars and not woke, globalist insurgents.

 

Rich Hoffman

The Will Smith Hit: “Welcome to Earth” Part II

After hitting Chris Rock at the Academy Awards, the only thing Will Smith did wrong was apologize for doing it. The world needed some old-fashioned face-to-face combat. I thought it was a little wimpy to slap Chris Rock for making fun of his wife with an off-color joke about G.I. Jane part II because she had shaved her head due to an illness. A good punch would have been better, but in our overly legalized world of lawyer parasites, the difference between an open hand and a closed fist is a premeditation assault that indicates an intent to inflict harm. So, a slap it was, and it was good for the soul of America to see on what is supposed to be the biggest entertainment show on earth. However, ratings have been down. Hollywood has moved a long way away from Main Street, USA, thinking they could drag everyone with them as they bent the knee to China and a new middle-class there of over a billion people. I’ve been following this kind of thing for a long time. For many years, I really wanted nothing more in life than to make movies in Hollywood. So I know it from behind the curtain more than most do. As it turned out for me, I was way too conservative for the Hollywood of the 90s and the early 2000s. I would have fit in a lot more during the 70s and 80s, but Hollywood had gone woke way before the rest of the nation. America’s enemies targeted it for that very reason, and the attack always came from finance. Will Smith knew all that as he decided to go up on stage and hit Chris Rock. I didn’t just see the action, but many actions behind the move. It was a very interesting thing to do. 

Surprisingly many conservatives in the aftermath openly called for Will Smith to be arrested for assault. It was the standard law and order argument. How many young people now that they witnessed Will Smith hitting another human being on live television and repeatedly replayed on social media would now do something similar? A message had to be sent. That was the conservative rationalization. But as many know, I welcome this kind of thing. I would love to return to a world where we had duels in the streets over disagreements. And slaps in the face are harmless enough. What’s important is the protection of our individual sanctity, of our honor. Our integrity. And at face value, Will Smith protecting the honor of his wife, his woman, his family property was a great thing that many women yearn for, which was confirmed in polling taken after the incident. Despite what destructive woke culture says about men and women, the sexes are what they are, yearning for the same things they always have. Will Smith is no dummy; he has his finger on the pulse of what’s going on in the world. Despite being a great actor, he’s also a producer, and he knows the country’s temperature and where it’s going. Most good Hollywood types do, even if they deny it. They see the trends, and there is a tremendous hunger for American Main Street in the world. Not an America caving to global woke impediments. 

Meanwhile, down in paradise, Disney World, Florida, some radical employees took exception to the Ron DeSantis “Don’t Say Gay” bill, which doesn’t even say “gay” in it. But they were upset that there wasn’t going to be gay indoctrination of little children in public schools, and they were outraged, leaving Bob Chapek, the Disney CEO, with a heck of a pickle to be in. He couldn’t afford to have a massive employee walkout at the happiest place on earth. But he also must stand for what Disney is, a representation of Main Street USA. That is kind of the point of Magic Kingdom, after all. Guests going there don’t want to think about gay sex and rainbow flags. They want to see family values, the American dream, and good winning over evil. Of course, the enemies of America want to see all that brought down, so a small percentage of radical ESG score employees from Disney were attacking those aspects of the Disney product publicly, and it was having an impact on the brand. This is a fight that is happening everywhere. It is most notable in Disney because it’s a brand that interacts with so many Americans. But in general, it was present very much at the Academy Awards and Hollywood in general.  Americans have been turning away from Hollywood, and the people who make the movies know it. Aside from their feelings of abandonment that Main Street America has for the Hollywood product these days, as the realization over liberalism settles over them that America is a Trump-voting nation. Americans will never fall for progressivism when it is spelled out to them directly. So, what happens next? How does the entertainment industry continue on, especially if the China gamble doesn’t pan out as globalism fails everywhere? Main Street USA is still where the money is, and now Hollywood has alienated itself from them. 

Enter the hit by Will Smith against Chris Rock on national television, shocking the world. The incident may have been staged. It may have been pure outrage. But what it was, in essence, was a significant member of Hollywood trying to appeal to mainstream Main Street America and recognizing that the nation hasn’t changed at all from what it’s always been. Hollywood changed. Globalism changed. Finances changed, but people really haven’t, despite the efforts of many to change those people. Americans want to see their private property defended, women want to be protected by their men, and justice must be swift and sure. The way Will Smith marched up there on that stage was a call-back to hundreds of movies over the years where a good guy punished the bad guy, and Will Smith was playing that modern version of the “good guy.” It was very similar to when Will Smith punched the alien in the face in the movie Independence Day and said, “welcome to earth.” Hey, these guys aren’t stupid. They have their finger to the wind, seeing what’s coming. Trump is going to be re-elected. Globalism is failing everywhere. China is closing its markets more, not expanding them, and Hollywood knows it needs Main Street to live and survive. And more than that, Americans understand a duel in the street more than a bunch of sissy slapping passive-aggressive nonsense ran by corrupt governments and paid off judges. A man-to-man fight is much preferred, and if we returned to it, we’d have a much more honest society. That is how Main Street America feels, and ultimately, that’s what happened at the Academy Awards. It was a concession by them to what they’ve become and an olive branch to what they need to return to. Justice, Americans want justice. They don’t want excuses. They don’t want to surrender their life’s work to a mob of collectivists. There needs to be a point in life, and the fight against evil by the good is a goal worth pursuing. Will Smith obviously understands that and felt it was the time to do something to win people over because if he didn’t, Hollywood was headed for irrelevancy anyway. So why not do something? And he did.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Jim Renacci, The DeSantis of Ohio: Even the Disney Company has benefited from federalism

Jim Renacci for Governor of Ohio

Well, thank goodness for federalism.  If you have read the new book from Geoff Shepard, The Nixon Conspiracy: Watergate and the Plot to Remove the President, you can see clearly that what happened to Trump and Kennedy is not new tactics.  In the climb to global power, foreign and domestic enemies have thought that they could control the world by controlling the presidency.  They make a mistake in viewing the presidency as a kind of American king, which was always wrong.  But the plot to remove Trump is just the same old power that has been around for a while, and in knowing what we know now and comparing it to the Nixon Conspiracy, there are a lot of ah-ha moments in that book which is very telling.  What has protected America from a complete takeover by these crazy powers, which we might call the “deep state” or the “globalists,” is our very good government balance of federalism where local and state powers are a priority.   The federal government has very little power within the borders of the country.  We could spend hours and hours talking about the vast Covid conspiracies or the quandaries of the “deep state” and their intentions of menace.  In essence, what we have learned after the Trump presidency and the global Covid protocols is that federalism is the way to go all over the world.  A competitive check on powers among the states has shown many economic lessons they had previously taken for granted.  And in America, Governor DeSantis of Florida has proven to be one of the very best governors of a state, where Ohio’s Mike DeWine has shown himself to be the worst.  Both call themselves Republicans, but only DeSantis has truly embraced federalism and the magic of capitalism to solve problems that came from so many directions.  And to this day, Florida is thriving where Ohio is not.  If only Ohio could have a governor like DeSantis.

But wait, Ohio does have such an opportunity.  Jim Renacci is running for governor and looks poised to primary DeWine in May of 2022.  Jim is offering to be the DeSantis of Ohio, using the model of federalism that has evolved out of Covid, where governors of states have shown just how much power they had.  During the Covid lockdowns, which Mike DeWine started even among the blue state governors, the fundamental philosophy of the governors of all states had a measurable distinction in the success and economic recovery of the states.  In red states where governors were strong, the economic impact of Covid had a much less impact.  Cases being cases, all the states dealt with their issues, but in blue states where lockdowns and tyrannical power went to the heads of the governors, such as in New York and Michigan, death by Covid and the rapid spread of the virus had no improvement.  Statistically, they look to have performed worse than in states that were more free and open with much less government intrusion.  And these were valuable lessons.  No longer was federalism debated in a college classroom advocating Marxism and more centralized authority as a capitalist utopia boomed outside the windows preparing for a big college football game on the weekend.  Now all the rules of economic theory were put to the test by the two primary ways of approaching government, and the red states clearly won.  Blue state governors, which Mike DeWine operated as one even though he called himself a Republican, showed the severe cost in misery, economic downturns, and the dangers of letting health departments run the general policy of a state. 

On the other hand, DeSantis decentralized the problem, took away the federal government’s power to stick its nose in people’s business, and promoted an environment where people at the local level could solve Covid problems and economic challenges through their own innovations.  By protecting the diverse state of Florida from centralized mistakes made by the federal government and protecting people with executive orders from further centralized authority mishaps, DeSantis led Florida to a very successful economic recovery coming out of the government-made pandemic.  And the correct measure has been in the reaction by the very liberal woke company Disney in what they have been forced to admit, even if reluctantly.  Due to the severe and lingering lockdowns in California, the Walt Disney Company has moved several thousand employees from the Anaheim offices to Orlando because Florida has been open and is a much more stable business climate where the government can’t interrupt their business operations so frequently.  With DeSantis, companies can at least trust the governor will keep the government out of the company’s management. With Disney going woke for such a long period of time, much of that wokeness came out of mitigation of knowing that for decades, a centralized government coming out of the White House intended complete authoritarian control, similar to what they have in communist China.  So they did what most companies did, appease the tyrants with wokeness so that they could survive.  But in Florida, where the Disney presence is a massive part of the state’s economy, actively and passively, the reality of the situation benefits the entertainment company tremendously.

From the beginning of Covid, Disney led the way just like Mike DeWine by adopting all the government rules and regulations, imposing mask mandates, and all kinds of ridiculous and unscientific protocols, which has hurt their business tremendously.  For them, if everyone had to impose the same restrictions upon themselves, then it made sense.    But because of DeSantis not following all the rules, but in protecting people from those rules, all businesses in Florida did not have to wear dumb masks or socially ridiculously distance themselves.  That left the Disney Company hanging out there alone, and losing money because of it, by their own choice.  When it came time for the unconstitutional vaccine mandates, which the Disney Company wanted to impose, DeSantis had created a business climate where that Biden Executive Order would be challenged in court protecting businesses from an overreaching government that was just spitballing in the wind regarding ways to manage a virus they had in fact through Dr. Fauci released upon the world.  So because of DeSantis, the people of Florida were protected from that level of stupidity, and even the Disney Company had to recognize the benefit.  They announced last week that while they reviewed the legal circumstances, they would not be imposing the vaccine mandate on their employees for the time being.  Essentially, they were putting their finger to the wind and seeing how these court cases play out, which is great for everyone involved.  But if not for DeSantis, there would be no check on federal power, no matter how well-intentioned.  Ultimately, when mistakes are centralized, everyone suffers.  When errors are separated by federalism, then not everyone has to suffer.  That is the benefit of a great governor like DeSantis.

That DeSantis model is now out there, and there is history that can be studied for centuries on the positive impact of federalism during a mass international crisis.  Nobody can put this genie back in the bottle; it’s out, and it’s out forever.  All those who have been pushing governments toward more centralized government, as they were even in the Nixon White House, have seen through Covid the root cause of their massive failures.  They had hoped, like Disney, to hide those failures by forcing 100% submission to their cause. Still, because power was decentralized through federalism within the states of America, to compete, even the mighty Disney Company had to see reality for what it was.  They benefited greatly from DeSantis as governor; even if they didn’t vote for him, his policies made Disney a better company.  And that approach is what is needed in Ohio.  With Mike DeWine, we will never have such a governor.  But with Jim Renacci, we have a chance to have perhaps someone better than Ron DeSantis.  Trump helped pave the way for DeSantis.  And DeSantis has helped pave the way for people like Jim Renacci, whom I think can actually do better in Ohio than DeSantis has been for Florida.  And the time is coming quickly for us to be able to vote for him in the primary.  Which is something we can all look forward to with great zeal!

Rich Hoffman

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Smuggler’s Run is the Best Ride in the World: Technical innovations in storytelling that are now the definitions of pop culture

This has been a year of “never thought I’d see its,” to say the least, which culminated for me while watching the Disney parade on Christmas morning from the parks. Specifically, when I saw Portugal the Man perform “Feel it Still” in front of the life size Millennium Falcon at Galaxy’s Edge. Star Wars has always been popular, but there has always been a kind of social tension, it wasn’t something that people felt comfortable talking about in public. If you wore a Star Wars shirt to school like I used to all the time, kids would gang up on you for it with massive amounts of unjustified peer pressure. But after a long evolution, particularly with shows like Big Bang Theory making geekdom fun, and “popular” the Disney ownership of Star Wars is showing signs of mind-bending culture changes that were evident that Christmas morning. No longer were kids forced to keep their thoughts to themselves, Disney had made it so that Star Wars was just as popular if not more so in knowing which quarterbacks were coming out of the draft this year from which colleges. It was a shift in sentiment that I never thought would be possible, yet there it was. As I watched I couldn’t help but think that many of the same people who are those invisible Trump supporters loving the optimism of an optimistic tomorrow were the same people that spent thousands of dollars at Disney every year and would put on the mouse ears for a visit on Christmas morning to the parks to participate in their parade.

Thinking of that Millennium Falcon, after a recent trip to Disney World where I was able to ride that ride 8 times, and ride the new Rise of the Resistance and Flight of Passage at the new Pandora land at Animal Kingdom I have proclaimed that I thought Smuggler’s Run, which is essentially a flight simulator for the Millennium Falcon was a better ride for a number of reasons. As Rise of the Resistance has opened in December at Disney World and was a feature of the parade in promoting the ride to a hungry Christmas morning audience, a lot of people don’t know just what a miracle these rides are. Especially in regard to the Millennium Falcon’s Smuggler’s Run. I included a video on this article that goes into the details of just how impressive the engineering is on Smuggler’s Run. And even thought Rise of the Resistance has a lot more technical tricks to help make the magic happen, I think the engineering of Smuggler’s Run is so impressive that it’s in a category all by itself even if most of those miracles happen where nobody will ever see them.

Being a huge fan of the Millennium Falcon from Star Wars I know a lot about the ship and how it should be laid out, so while I was riding it I was looking for flaws, which can be seen from my Instagram posts included here. As it is, the many mechanism that make the ride possible are completely hidden from even the most rigorous fan. There were little things that I could point out, such as parts of the cockpit altered to accommodate mass riders, and some of the internal pathways to the cockpit that were stretched to fit the needs of 1800 riders per hour. What is most clever is that the ride creates the illusion of walking into the Millennium Falcon’s interior and boarding the cockpit as a single experience when in reality there are seven cockpits on four giant rotary tables that are timed out to perfection for all the loading and unloading that goes on. Each ride vehicle gets its own wrap around screen and sits on a flight simulation platform that would have made NASA jealous a few decades ago. The technology and timing involved in this ride is incredible and all of it is done to ensure that the riders can not see the strings behind the scenes and can instead believe in the experience as a real one.

My perspective is coming from an older person who grew up on these movies. When I was a kid, my family couldn’t afford to get me the Kenner Millennium Falcon to play with so made my own out of a box. So, it is astonishing to me to read these modern critics of these rides and of the new Star Wars movies knowing how much better things are now than then. Having the ability to even visit a Millennium Falcon in real life let alone fly in it is bizarre and a huge step for science fiction and the art of modern storytelling. That Smuggler’s Run is a reality let alone other options like Rise of the Resistance in the same area is an astonishing achievement in any field of endeavor. But especially in storytelling where a ride goes to so much trouble to create an alternate reality in physical space is a jaw dropping enterprise. But then again, to host a concert by a pop culture group on a Christmas morning broadcast mainstream to the world is something I never would have thought would be possible. Knowing that, the prospects for other surprises in the future are very exciting.

But for my money, and well beyond sentiment, the Millennium Falcon ride Smuggler’s Run is the top ride in the world right now, and it will take years to match it by anybody. Also on Christmas Day my wife and I went to see Rise of Skywalker again and I couldn’t help but notice how full the movie theater was from very normal people wanting to see that movie after the day’s festivities had ended. The Millennium Falcon is one of the feature characters of that movie and it is fun, even though its just a machine. The well-known starship was so well featured in the film knowing that it was a kind of advertisement for the ride in Galaxy’s Edge. People watching the movie with their big drinks and overflowing popcorn could travel to Disney World and actually fly the thing—over and over again—and that is a new thing in the art of storytelling that we haven’t yet dealt with as a species, not only the ability to create a story to hold some abstract concept, but to physically participate in the intellectual inclusion of it into our collective subconscious—and with such swagger that Disney could feature it on a popular television broadcast with a modern rock group as part of the package.

I point it out because all things lead to other things and I can’t help but notice that we are expanding our intellect as human beings because of these kinds of technical innovations. The conflict that we hear about on the news is that the rigid orders of the past have not yet caught up to that notion. But the fans of the Disney experience, and through mythology like Star Wars, a new kind of vacationer is being created. Not a passive cocktail drink by the pools of some exotic destination, but the Disney participant that is looking for an above the line experience and is willing to pay a lot of money to get it. And for those people, Smuggler’s Run gives them a seamless experience of a reality that was only available to the imagination. Now it’s real, leaving it to be pondered what the next generation of entertainment will be. At this point, we can only wonder, because the evidence is quite jaw-dropping in its perspectives.

Rich Hoffman

Impeachment Will Only Help Trump in Ohio: Reflections on politics under the Liberty Tree

I was having a great time at one of my favorite places in the world when I got a call from an big time reporter from Cincinnati wanting to know if I could give a comment on camera about the impeachment of President Trump. As much as I wanted to, I was just getting off Mission to Space and my wife and I had a date planned over at The Land. I was as happy as I can get, the political world was shut out and had been all week and before me was all the optimism and fun that the Disney Company put in front of people able to see it. Yet, I was able to get my head back into the topic of the day and let him know what I thought, even if we didn’t do a formal camera interview due to my remote location. Now that all that fun is over and I’m back into the reality of a typical business day, I have a little time to answer the question properly that he asked me, which was, what did I think would be the impact of congress impeaching President Trump with a vote they are planning soon on his support in Ohio? My answer was that I thought the impeachment would help Trump and help Republicans win back the House. Democrats had severely overplayed their hand, and they would pay for it.

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The Liberty Tree! #disney #travel #life

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Part of the purpose of this trip to Disney for me was not the usual Mickey Mouse stuff that most people enjoy. Disney is good at what they do, there is literally something for everyone. My first priority was to see all the new Star Wars stuff, but deeper than that was all the great dedications to adventure that have come from their Animal Kingdom investments, yet even more specifically is the long time stand on patriotism that was a benchmark of Walt Disney from the beginning, so that people wouldn’t forget what made America great, ever. My kids are getting into their 30s now and my grandkids are just a bit too young for all the walking, so this little window to go to Disney with just my wife was open, and we jumped through it. The things I wanted to do and see were things that only I would appreciate so we bought the park hopper option and walked 40 miles over a four day period seeing all the things I wanted to do, specifically spending enormous amounts of time at the Epcot Center at the American Adventure pavilion and hanging out in Liberty Square at the Magic Kingdom by the Liberty Tree in ways I had never been able to do before, because it was just my wife and I. I was looking to recharge my patriotism and that is why Disney wanted those exhibits and it really helped put things in context for me.

I could go on an on about the imprint that modern politics plays on the management of Disney as a company, but there is no question about it, Disney World is one of the best shrines to the American experience that there is anywhere in the world. It is not lost on me that there are massive immigration influxes in the Orlando area where traditional white people are in the vast minority. That’s not a problem to me, so long as they don’t try to change America into the dumps they escaped from, and Disney World for them is their first and best experience as to what American patriotism is supposed to be about. With all that said, I just sat under the Liberty Tree for a while and watched the steam powered paddle boat run guests around Tom Sawyer Island with the wild west buildings extending all the way down to Thunder Mountain Railroad lingering in the background and I thought a lot about President Trump. I hadn’t been able to just linger in that spot most of my adult life because it was boring for my kids, but this trip I was able to before going into the Hall of Presidents and seeing the animatronic of President Trump speaking on the stage in the traditions of that presentation. Since he was elected I wanted to see what Disney had done with him in that popular exhibit and I was looking as forward to that as I was to pilot the Millennium Falcon at the new Galaxy’s Edge over at Hollywood Studios.

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What a great place! #life #disney #family

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The presentation didn’t disappoint. As I watched Trump speak I thought it was well done. Trump is the first president that I’ve actually met, and I had been close to his campaign as opposed to the other presidents, but the event was very inspiring in that it provided context to history, especially this impeachment attempt. What was happening now was every bit as contentious as Lincoln trying to keep the country together during the Civil War. We were every bit as involved in history as all the presidents on that stage had faced over time, only this was just the latest chapter of the American story. Modern executives at Disney may not like Trump, but the presidency is bigger than the moment and in the context of history, the trends were obvious, which is why I wanted to go to Disney World so bad. Just to sit under the Liberty Tree and have a Coke was pure gold to my mind and allowed me to spend many hours enwrapped in patriotism.

So, to answer the question started at the beginning of this little piece, the Democrats are on the wrong side of history and it won’t be long before it is just one more story in the Hall of Presidents at Disney World. The Democrats have made themselves villains to the world, and they would pay for it. And that isn’t just partisan opinion, it’s the trend of our times. As I landed back in Cincinnati from Orlando, England had just had their election and the socialist Labour Party had their worst defeat since 1935. Democrats in America know the writing is on the wall for them and that is why they are impeaching Trump with what will end up being a nail in their own coffin. People see that they can’t win an election outright, they have no candidates, they have no ideas, they are losing their grip on people’s minds around the world and this impeachment attempt will only piss off people and inspire in them their own rebellions. Not with guns, but with votes, and that is bad for the future of liberalism, and great for the future of our country.

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What a great view of Liberty Square #disney #life #family

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In that context I think the impeachment attack is the best thing that can happen because it puts everyone’s cards on the table and forces reality to be dealt with. As I sat under the Liberty Tree sipping on my drink and thinking about these things in that magnificent setting, it was quite clear to me. Impeaching the president would not only help Trump in Ohio, but it would solidify him for the next election across the nation. We are in a battle currently as a nation, but every generation has their challenges. What lasts is the spirit of freedom that drives all of us, all over the world, people to come to Orlando for a chance at a decent job, Americans wanting to raise families, buy houses and take their kids to Disney World, or the people of England wanting to throw off the shackles of socialism once and for all, and even in Hong Kong where protestors are demanding freedom putting China in a terrible negotiating position with the tariffs. Trump is doing a great job as president and the enemies of America hate him for it. That’s why it will help him win Ohio by even larger margins and solidify his win in 2020.

Rich Hoffman

The Full Sized Millennium Falcon at Hollywood Studios: A dream come true

I’ve been writing these articles every day for the last ten years, except for a month of two here and there. And during that entire time, I occasionally do these Millennium Falcon articles about that fictional ship from Star Wars because simply put, I’ve been in love that that vessel most of my life. When I was little it captured my imagination in many positive ways and has been a very important part of my life. It has always represented to me what could be instead of what is, and the excitement of such an intergalactic hot rod that is like a deep space RV has always been something of a goal of mine to see as a reality. I have thought of building one myself. I have supported other people who have attempted to do so. And whenever there has been some kind of movie prop or promotional material regarding the Millennium Falcon, I would go way out of my way to see it. Recently when Disney was promoting Solo: A Star Wars Story at NKU in the Cincinnati area, I took a very rare day off work to go see it. I am not a guy who stands in lines for much of anything, but for that one I showed up many hours early just to see an exhibit in a cargo container set up in the university parking lot. So you might imagine dear reader what it was like for me to finally see the Millennium Falcon in real life at Disney’s Hollywood Studios and to actually get the opportunity to fly the thing in a simulator environment. I would call it a religious experience above seeing Moses come down off Mount Sinai to present the Ten Commandments. For me, it was bigger than that.

Over 20 years ago I was invited with a special contingent of people to attend a unique viewing of Star Wars at the Smithsonian in Washington D.C. It was a museum dedication to the costumes and model props from the actual films and how the power of myth had helped shape our society. It was a big deal for me, I was there with the Joseph Campbell Foundation for which George Lucas himself was on the board of directors. I had at that point spent most of a decade reading Joseph Campbell and much of his source material from Nietzsche, to Thomas Mann, Carl Jung, James Joyce including Finnegan’s Wake which has turned out to be one of my favorite books ever, and many, many others—so this was a very scholarly group I was meeting in Washington D.C. I was able to meet Joseph Campbell’s wife Jean at this event and I had brought my wife and kids so the weekend was promising to be very intellectual and a great networking event. Publishers were there, filmmakers, producers, it was a good group.

I got to the event at the Smithsonian and we stopped at the actual model of the Millennium Falcon, the big one, from The Empire Strikes back that was over two feet long. I froze there looking at it for what turned out to be the rest of the day. Everyone else moved on, but I stayed there looking at that model close up for the first time for the rest of the day, and what turned out to be the rest of the weekend. I didn’t meet up with everyone later, but instead spent the rest of the weekend looking at the rest of the exhibit with my family and returning back to that Millennium Falcon model over and over again taking countless pictures of it from every angle in a time when you still had to develop film, before anybody had digital cameras or even a hint at an iPhone. I never forgot every little detail on that model and have been thinking about it every day since. So seeing the full sized model of the Millennium Falcon that the Imagineers had built at Galaxy’s Edge at Hollywood Studios, Florida was well beyond a mind bending experience for me. It was God himself sitting there for me to indulge in until my heart’s content. It was a massive collision of imagination and engineering wrapped up into infinite possibilities that for me were beyond exciting.

I have talked about how excited I was to be finally at Galaxy’s Edge to walk around in the world of Star Wars. Well, I do have a voluminous vocabulary, and I don’t have words for how I felt about this experience, of seeing the Millennium Falcon aaaaaannnnnnnnnnnnnnnnnddddddd, being able to go inside it and fly it. It was the most exciting thing I can ever remember doing, not just in the function, but in the possibility of it in thinking that such a thing would never have been possible. If there is anything of a heaven in my life, I could put that experience on loop for all eternity and not feel like I missed any other opportunity at happiness. That experience for me was the definition of happiness and my only regret is that I can’t have that experience every day for the rest of my life,

I can only thank the Imagineers and for Disney as a company for building such a thing. I might even buy some Disney stock after this wonderful vacation experience. For all the talk about social justice from Disney ruining Star Wars, this experience went a long way for me to forgive them for their mistakes. Disney could have gone cheap on this attraction and done something on much less of a scale, like the AT AT at Star Tours which I’ve always loved, but wished had been full sized. That full-sized model of the Falcon was as detailed if not more so as the Smithsonian model I fell in love with all those years ago. It was so special to see it up close, to eat near it, to walk inside it, to be a part of it in a reality created by Disney Imagineers for the love of people like me. They didn’t have to go that far, but they did, and I feel so much better for the experience of it.

I’m a very positive person, I have lived through lots and lots of very distinct disappointments that likely would have killed most people. But I never remember going to bed at night and waking up the next day without hope in thinking that today could be the best day of my life. In a lot of ways my source of inspiration was always the Millennium Falcon, a beat up old ship that everyone thought was junk that always ended up saving the day, and by the time it has arrived to these new movies, is the last hope for everyone in surviving to a new day. That has always been my relationship to that fictional spacecraft. And to that effect, I can say that no matter how tough life has ever been, no matter how disappointing days could sometimes be, it was worth waking up each day to arrive at a point in life where seeing this full-sized Millennium Falcon was possible. To say that I am filled with exuberance is an understatement. Seeing that thing that is much more than a movie prop in symbology is one of those things that I will always say was one of the best things I’ve ever had the privilege to experience. And that in itself is saying quite a lot.  It is a reminder that no matter how bad things get in life, its worth pushing through because somedays you have days like the ones I’ve just had where dreams do come true.  The fight is worth it just to have such opportunities.  So you should never cut yourself short and give up when things get tough, because they can always get better so long as you keep trying and working at it.

Rich Hoffman

The Best Couple of Days of My Life: Galaxy’s Edge was a true masterpiece and marvel of achievement toward creativity

Anybody who knows me, knows that the way to my heart is through creativity, anything that shows an effort at outside the box creativity is the way to win me over to any effort. This applies to food, buildings, works of art, even relationships. I judge just about everything on the creative level of input from the participants, and if they don’t show an effort at creativity, I quickly disregard whatever it is as useless. I’m largely a Star Wars fan because the film franchise, the toys, the merchandise in general have always been very creative, and its fun to visit anything Star Wars as to offer from a creative standpoint. I always find that the reality of Star Wars is better than the reality of our present society because in Star Wars they are asking creatively how things could be instead of crying about how things are. If I had to sum up my love of Star Wars in one sentence, that would be it. So with all that context I visited finally Star Wars: Galaxy’s Edge at Hollywood Studios and I have to say with great enthusiasm that it was a dream come true. I have to thank the Disney Imagineers and Bob Iger’s vision to turn them loose on this $1 billion dedication to creativity and everything that Star Wars could be, so that I could walk around and see, touch, taste and experience a Star Wars reality that I really thought would never be possible, even with my considerable talents at creativity being what they are.

I found my visits this past week to Galaxy’s Edge mind bending, and simply jaw dropping. I’ve traveled around the world and experienced many cultures. Nothing comes close to what I experienced at Galaxy’s Edge. Even though it is all a fictional reality, I found it quite clear that the Imagineers of Disney had not just recreated a Star Wars experience for fans of the films and books, but had created a better reality for which the stories of Star Wars had always been endeavoring to create in the minds of their fans. Only now it was real, you could see it, touch it, and taste it. The perfect symphonic elements of good storytelling I don’t think have ever been done this well anywhere in the world, ever.

I remember when The Lion King was all the rage on Broadway and how the use of the puppet props to recreate the story of the animated movie The Lion King touched people in what many thought was a sophisticated way. It was considered high art by even the most hardened social critics. Walking into this Galaxy’s Edge land dedicated to Star Wars with all the great sounds and music by John Williams genius work was not just watching a concert where the actors and musicians were on stage performing for you, but that you were now part of the story and the action was happening to you. It was an entirely new way to present a high art concept using a popular film franchise as the launching point. Everywhere I looked was an obvious, “this is how it could be” message by Disney Imagineers. The ever important asking of the question, “what if?”

To start by asking a question, “what if the values of cowboy cinema and Saturday morning serials could be met to the needs of the next generation of space traveler” was the question George Lucas asked years ago before using Joseph Campbell’s studies on mythology to launch the Star Wars film franchise. Then to see it evolve into a full three dimensional reality with the promise of more, and more for me was the most ambitious attempt ever conducted at such an audacious task, the realization of a fantasy into a known reality even on such a level as Star Wars is known for. This was the highest form of storytelling that I have ever seen in any format by any level of content. It was sophisticated, honest, and hopeful in inspiring people to ask those next level questions about our own reality. If you can have Star Wars in Disney World, then why not everywhere, and on any planet? As I walked around Galaxy’s Edge I thought of Elon Musk and what designs his engineers at Space X might be inspired to upon visiting this place and how the Mars expeditions of the future might take shape directly inspired by these constructs. In all my years of reading about mythology, comparative religion and science fiction in general, nobody had ever come close to doing anything remotely close to what Disney had done at Galaxy’s Edge. When they said this was the most ambitious project they had ever attempted, they weren’t kidding.

I couldn’t get enough of that place. It was the most comfortable I can remember ever feeling anywhere at any point in my life. When I was a kid I had a very creative place in my parents basement that was dedicated to Star Wars. I built lots of models and landscapes dedicated to the old Kenner toys and I enjoyed that until about age 13 when my parents were concerned that I’d rather spend time there than in dating and socializing. They took it down while I was at school one day and let me know that they were going to fix up the basement and were going to move me down there so I could have my own room through my teenage years. I never really got over that experience, I was so angry about it that I carried it around for years. Not that I could blame them, they thought they were doing the right thing. But for my kind of mind, it was the worst thing they could have done. I just wanted to have a creative space for my mind and when they took that away, there wasn’t a replacement so I internalized everything because there was no other choice.

And even when you grow up, it doesn’t get any easier. People want pieces of you every hour of every day, and if you are a good person, you do all you can to help them out with their problems. For me, the more people who come into your life the harder it is to find time to think, which is what I like doing the most. So as ridiculous as it sounds, I have been craving that creative space for myself all these years since then to now, but life just doesn’t give it to you. You either get it as a kid or never again because kids don’t yet have the responsibility of life. So they get free time to think about things, and when life came to interrupt my creative solitude, I did the best I could with it, but nothing life offered was ever as satisfying as that creative space I had in my parent’s basement when I was 9 to 13 years old. Walking through Galaxy’s Edge it was obvious that my sentiments were not alone to me, but that many of the people who had built the place, under the power of Disney’s financial abilities, had similar experiences as me, and this was a love letter from them to the efforts of creativity. It was a place I had been thinking of building since I was a little kid and seeing it and being there was very special.

I can’t say enough good things about it. I’m so glad to have the opportunity to visit the place. It was and will likely remain one of the best couple of days of my life.

Rich Hoffman

The Great Work of Disney Imagineers at Disney Springs: Every zoning board in America should pay attention to the good work there

One of the things I was most curious about, regarding the Disney Springs renovation from what used to be called Downtown Disney, to its present form, was why the Imagineers felt they had to create a fictional back-story about what is essentially a shopping and entertainment destination. I have always loved Downtown Disney and when Disney bought Lucasfilm back in 2012 I had a strong feeling they would do good things with the Indiana Jones property and was excited to see what it might be. I was a little surprised that the creation of Jock Lindsey’s Hanger Bar was one of their first projects so upon landing in Florida during a recent vacation it was the very first place I went. I couldn’t wait to get there as I had been watching the re-construction of Downtown Disney into Disney Springs for much of the last decade and I had to see, smell and touch everything.

My point of reference for these kinds of places is Atlantis from the great book Atlas Shrugged, the kind of world that if human creativity was left alone to do its thing, what kind of great things could we make. The closest I can think of anywhere in the world is the Disney managed properties of Disney World, for which Disney Springs is a part. I don’t care that things are so enormously expensive there, because like the book Atlas Shrugged, the value for money and any other currency is in the product themselves. Disney sells happiness, and if you have enough money, you can buy some. Their Imagineers are happy to give you happiness, so if you can afford it, you can purchase for yourself. But its not free. So using that as my guide, I was delighted to visit the place and compare it to other places around the country that I admire, particularly a shopping complex in my hometown called Liberty Center which I love quite a lot.

But what mystified me, even as a person who understands the importance of mythology in everything, is that Disney created this fake backstory about Disney Springs and even Jock Lindsey’s Hanger Bar and that as guests we were supposed to accept it in the same way we might accept some reality from the theme parks they are so known for. In fact, just about every new hotel and construction experience on the Disney property in Florida these days has some kind of made-up backstory which I found perplexing until I visited the place for myself. Even watching the construction updates from a distance for several years really couldn’t bring context to the effort until you physically visited a place like that.

Upon seeing the creation of the springs at Disney Springs I understood immediately what the Imagineers were going for, its what I would call a “conceptual faculty,” the ability to see an abstract concept in your mind so that you can bring it forth into a reality. By creating all these back stories for stores and restaurants at Disney Springs the designers were able to use mythology to elevate the construction and its psychological impact on the consumers. Normally it would be up to the companies who become tenants at such a place to set the tone of a project, but in this case the backstory of the concept allowed all participants to align the scope of the project to a unified vision, and it was pulled off brilliantly. For me it was quite a magical moment to spend the afternoon in Jock Lindsey’s looking at all the relics from his past in chasing Indiana Jones all over the world and to stroll a few short steps from that front door to the fantastic springs of Disney Springs with all the commercial activity situated around it.

The thing that struck me most about Disney Springs is that in no way in the world would any zoning board trained at today’s colleges approve such a plan and allow an entertainment district like Disney Springs to be built along the many natural springs that are found all over Florida. The political bureaucracy would be mind bending dull and laborious. It just wouldn’t happen. So to sidestep that little problem, Disney Imagineers just created their own lakes and springs so that commercial development could take place around it, and the result would be spectacularly beautiful. The result as I could see it was essentially John Galt’s Atlantis where great creations from great people were on full display without the imprint of local and state governments regulating fun beyond recognition. That is largely because Disney controls what happens on their property to the most extent that any modern company could. I don’t think it would be possible to build something like a Disney Springs off the Disney controlled property due to local regulations picking it apart until there was nothing left.

Even at Galaxy’s Edge, the new Star Wars land which I will be talking about alot, the backstory that was created for it as a project gave the Imagineers something to build to, a way to conceptualize the project and overcome whatever problems came before it. Such a method of approaching a construction project had really improved Disney Springs since my last visit and the overall approach of the entire network of theme parks. This point hit me hard while traveling on the new Skyliner system of gondolas that are now connecting Hollywood Studios with the Epcot Center. Many of the hotel complexes that had been created recently along that gondola path all had similar backstories as were used to create Disney Springs and the elevated mythology had propelled the scope of the projects to a much higher level than would have otherwise been achieved using traditional building methods at the development stage. This ability Disney has been using with its Imagineering department to help guide all their construction departments had yielded results in the final presentation they wouldn’t have achieved any other way.

To that effect I was greatly impressed by the work at Disney Springs. I would say that the complex alone would deserve its own vacation destination, but for me it was only one very small part of my trip experience into enjoying the fantastic work of the Disney Imagineers. Locals obviously were taking the place for granted, but it was clear to me that what was happening there was very unique. It would be great to see other places utilize the same methods to push up their own projects to such bold levels. Like John Galt’s Atlantis the mind of mankind has shown time and time again that it can do better than nature, and if nature is in the way, that we can simply build over it and do a much better job. As a company I’m sure Disney wants to appease the climate activists, but clearly as an organization their ability to put story before sentiment has helped their creative people in the Imagineering department do things they otherwise wouldn’t be able to do. The results are obvious and very exciting. Even if I was a little skeptical, it quickly became clear that this approach was something everyone should be doing, and it was a wave of the future that was not so obvious except in seeing the results firsthand.

Rich Hoffman