It’s not just Vivek Ramaswamy, or Byron Donalds who are Trump endorsed candidates running for governor of their respective states in 2026, but I learned at Vivek’s West Chester event from Vivek himself that the Fox News personality Steve Hilton was also planning to run for governor of California once Gavin Newsom terms out after this current term. Steve Hilton is best known for his show, The Next Generation, which he had on the 9 PM time slot on Sunday nights and was popular; it ran from 2017 to 2023. But I hadn’t heard what Steve was doing since then, other than showing up here and there as a guest on various shows. He’s a very positive person and is part of the next generation of political commentators that I have been talking about lately, and that is certainly the case here. Once Vivek arrived at CTL Aerospace to speak about his announcement to run for governor, I learned that Steve Hilton was flying out from California to speak for two minutes to give Vivek Ramaswamy a warm announcement. I realized that a very positive pattern was emerging, leading straight out of the Trump White House. Trump was building a brand in politics that would carry others to succeed him, and once he put his name on that person, the Trump machine would get behind that person and take them to victory. Steve Hilton has become good friends with Vivek Ramaswamy, and now that Vivek has put his hat in the ring, Steve told us all at that West Chester event that he was planning to do the same in California, which provoked a long conversation with me backstage after he concluded his speech for Vivek.

If you haven’t noticed Fox News lately, even they can’t ignore the world trend that eluded them for the previous decade as they wanted to turn more to the center and not be known as a right-winged network once Roger Ailes died. The Rupert Murdoch kids are not conservative at all, and the wives of the boys wanted to take the station toward New York high society politics rather than conservative populism that was put forth by personalities like Glenn Beck, Bill O’Reilly, and Tucker Carlson, and it hurt them. Then, their position against President Trump was outrageously radicalized. Again, when discussing left/right politics, the “left” represents Karl Marx’s ideas. The “right” represents capitalism. So, being called one or the other is a more profound indication on the political scale of right and wrong, and Fox News was trying to move to the “left” while Roger Ailes had built the network toward the right. It was not something Rupert Murdoch was politically inclined to, but it was popular, so he went with it as long as the channel made money. But the kids don’t care so much about making money; they were more concerned with social status, so they made a bad business decision, parted ways with top talent at Fox News, and drove a wedge with Trump himself that they thought they could survive. They falsely believed that they were the news, not that they reflected their audience, a common mistake everyone is learning from now that Trump is back in the White House. Woke is out, and common sense is back in. Even in NFL football, my favorite team, the Tampa Bay Buccaneers, have reinstated their old coach, Jon Gruden, back into their Ring of Honor. They took him down after a fake scandal was invented to drive him out of football over leaked emails Gruden had written. The whole premise was that Gruden could be kicked out of the NFL just for thinking and saying something, and that trend has gone the other way, leaving the Buccaneers under this Trump administration to get with the program and to reinstate Gruden to their Ring of Honor.
That’s kind of what has happened with Fox News, many of the people who were frequently on Fox News are now in Trump’s cabinet and are doing very well, and it has been good for Fox as a business and they are having to make decisions to step away from their commitment to left winged politics. The Trump family was pushed away from the network before the election, but now they can’t get enough of Trump, leaving Lara Trump to have her own show on the weekends like Steve Hilton did. So Steve, always an upbeat personality, talked to me about all this as Vivek was speaking in West Chester, and we talked about this trend, the kind of people Trump was building to extend his government beyond the reach of any critics and to destroy conventional politics on its face. And specifically with California, everyone thought that Arnold Schwarzenegger was going to be a good Republican governor, but he turned out to be a RINO loser who could never stand up to the unions and ended up disgraced. And at that point, California turned radical left and is currently miserable. A prime time for someone like Steve Hilton to run and win the state and bring the fifth largest economy in the world back to sensibility. Trump had a plan to make America Great Again, and that started by decentralizing the presidency and moving things back to the states where his hand-picked people would be running those states two years into this current administration, and through state competition, Trump was going to change the political landscape forever.
Remember when NBC tried to replace Trump on The Apprentice with Schwarzenegger because they thought the whole success of that show was a tough guy telling people they were fired? Well, Schwarzenegger bombed, just as he did as governor because he was an actor, not a leader. Trump is a battle-hardened leader who learned how to be successful in show business. And these picks for governor positions are similar; they were privately successful but have learned to master the media to convey authentic leadership. And Steve Hilton could do what Schwarzenegger or Gavin Newsom could never do in California. Those personalities knew how to manipulate an audience behind the camera but were paralyzed regarding real-world activities. And Democrats don’t have any other personality that can step forward and explain the massive failures that the people of California have suffered under Gavin Newsom. So, another endorsement of Steve Hilton by Trump could easily carry him into a win there, too. The world is changing for the better, and as I told Steve, you can see a pattern emerging that he is undoubtedly a part of. And he would be great in California. Like Vivek Ramaswamy, Steve Hilton is an excellent public speaker who can convey a message. But more than that, he understands how to identify problems, which he always did on his Fox show. And like many of the successful personalities on Fox, they need a chance to show their stuff on a political stage. So, California won’t be left behind in all the fun regarding governor races in 2026. I think it’s excellent, and the radical political left of Karl Marx won’t have a way to deal with it. Trump endorsements are a new brand in politics that Democrats have no plan for, especially in states they have ruined, like California. Once he announces, Steve Hilton is poised to win there in a big way.
Rich Hoffman

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