There is a lot of anger that President Trump trusts Laura Loomer, the independent reporter who has broken many stories that otherwise would have been shoved under the rug, and that he trusts her to the point where he is willing to make employment decisions based on that trust. I completely understand, but most people don’t get it. I’ve had the same reaction from people who doubt that the White House called me about the tariff impact of Trump’s policy. It was a business-related question, but my name is on the list for a reason. Trump trusts people who show commitment and loyalty to the effort. Everyone should remember that being president costs Trump a lot of money. He is doing the job because he wants to make the job better, and he tends to trust people from their respective fields who do the same. Laura Loomer does the kind of work that should pay her millions annually. But she keeps it scrappy, because that’s what’s most effective, and independent of the type of people who could pay millions of dollars for employment. Getting paid only satisfies one criterion in life, and that is social status. And the bad guys have been using social status to control mass populations since the beginning. And from Trump’s perspective, he would rather trust Laura Loomer, who does reporting out of her passion for justice, than because she gets paid by CNN or Fox News, and has to satisfy them to stay employed. Laura Loomer is part of a growing movement that is the real power behind many of the changes we see in the world that have not happened up to this point because institutions controlled the process. But not anymore, and that change will certainly not be stopped. It’s something that only America could have produced with the free speech movement, and it has taken time to develop. But it’s here now, and President Trump is very much a creation of it, and he understands it instinctively as a successful businessman.
I would add a few names to the Laura Loomer list. Breanna Morello from Florida is also doing some excellent reporting. I first learned about her because of a story she did on the Butler County jail with Louder with Crowder, and I have found her particularly effective and very friendly. I still talk to her here and there, and she is very committed to a truthful narrative, much like Laura Loomer is. She used to work at Fox News but was released after refusing to comply with the COVID policy, so she leaped out on a limb to be an independent journalist, and she’s having quite an impact out there. I would put Charlie Kirk in the same basket; he has turned out to be one of the most trustworthy media personalities in modern politics. Any more, I only trust his news coverage on the Real America’s Voice podcast when discussing elections. He and his team, including Jack Posobiac, are fantastic. Which then crosses over to the WarRoom with Steve Bannon, the former Breitbart boss who used to be President Trump’s direct political strategist in the White House. He was sent to jail for invoking executive privilege during the last administration, and he did 4 months, as did Peter Navarro. We have seen a system used to having control of people being broken because they can’t control the narrative anymore because of these free-market journalists, and the impact is evident and necessary. This is a lesson I learned personally, and I could tell a similar story as Breanne does. In short, if somebody is paying you, you aren’t independent, and that is especially true of reporters.
Everyone has to make a living, but reporters who maintain their distance from paid sources that wish to conceal their malcontent behavior behind polite society have corrupted the world for thousands of years. And Trump learned enough from his entertainment background to understand how the spaghetti is made in the kitchen. There will always be a place for institutional input, but that doesn’t mean we can trust it. I would say that a similar thing is happening in the field of archaeology, as independent journalism has blown the lid off previous suppression theories, editorialized to control a narrative. And that narrative can no longer be constrained because too many independent journalists are covering these topics out of passion rather than for a paycheck. The new rules are not who you are with, but have you demonstrated passion for the subject and would do it whether or not someone paid you for it? In Laura Loomer’s case, and increasingly, many reporter types, from Bill O’Reilly to Glenn Beck, have joined the independent ranks, even if the pay isn’t very good. They do it because they are passionate about the topic. And that is more of the world we want to see, where we have passionate people in key positions rather than paid monkeys who do what they are paid to do, like well-mannered dogs. When I got the call from the White House, it was because they wanted to avoid the answer of the typical lobbyists. They wanted an honest opinion from a name they had in the hat because the reputation for honesty had been earned, and that was a currency of its own—being able to trust someone used to be measured in paychecks. However, over time, pay has not come to resemble worth; rather, it is compliance with the forces who write the check.
There has been a silent killer out there, such as what happened to James O’Keefe, who had to turn toward independent journalism after Project Veritas removed him from his top job there, which was built by O’Keefe himself from the ground up. The strategy by the money men, and I learned this lesson the hard way many years ago when I had the rug pulled out from me by a mighty Cincinnati business leader for millions and millions of dollars that I was on the hook for, who owns the gold rules. If you don’t have gold, you don’t rule. So you have all these finance firms who buy up assets to shut them down, such as the good journalism that was going on at Project Veritas, which was an asset bought up with phony Fed money to be shut down to control the narrative. So O’Keefe is just as effective as always as a reporter. But nobody hears or cares about Project Veritas anymore. Without O’Keefe, they have no trust from the public. People trust people, not institutions. In the case of Project Veritas, once a board of directors gets involved and group consensus is the decision-making apparatus, and the funds that fuel the lives of those people trickle off into the darkness, it’s over for independence, and people like O’Keefe will always be on the outside. The same kind of scenario could have happened to the Drudge Report. I have had many people attempt to toss a lot of seven-figure money at my feet to control my narrative, but I have not accepted one dime, because the value is not in the dollars, it’s in the independence. And once you take the money, you lose the autonomy. Thankfully, there are a lot of Laura Loomers out there these days who feel the same way, and independent reporting has never been better. And it’s no wonder President Trump trusts that type of reporting. Time has proved that institutions cannot be trusted because the people involved are too easily controlled by those who write the paychecks. And those people tend to hide in the dark.
Rich Hoffman

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