Category: Hero

A Trump/Kennedy Ticket: The Way to Beat the Deep State with an Election

As far as I’m concerned, the primaries have been over for months. Clearly, the Trump-hating Republicans who are in name only will do anything that stops Trump from getting back into the White House, which includes running a third-party candidate to help Joe Biden with all his diabolical problems. I know Kari Lake is working really hard to position herself as Trump’s VP, and she would be great. She’s certainly earned it and will undoubtedly cheerlead the MAGA message. But we are talking about general elections here, not the primary, and we are talking about global forces who have embedded themselves into our election process, where the Deep State is very much seeking to remain in control. And if these arrests of Trump don’t do the trick, don’t expect them just to shrug their shoulders and say, “Golly gee, we tried.” These are killers; they have killed people all over the world and continue to do so to acquire power. Rigging elections is a way of life for them, and there are trillions and trillions of looted money at stake. They will not let Trump get re-elected and walk back into the White House to dismantle them. I would go so far as to say that they will do anything to hold power, and yes, that means anything. The easiest thing for them to do would be to run a third-party candidate to bleed off 15% of the Republican vote, the Never Trumper types to keep them from unifying with Trump by the convention. I would remind people, Trump supporters especially, that we haven’t seen anything yet as far as maliciousness regarding the 2024 election. The very bad in the world literally view this as their version of the Alamo. If they lose control, there is no tomorrow. 

That’s why I like this idea of a Robert Kennedy ticket with Trump. Trump has been saying nice things about Robert F. Kennedy Jr., who is running for president as a Democrat. And Kennedy has been saying nice things about Trump. I think what most represents America these days, which would genuinely bust up the international cabal that has taken over our government, is a “unity ticket” where there is a Republican and Democrat on it that could pull from both sides to completely overwhelm the rigged election system and the media apparatus that supports it. Kennedy is much more of a union supporter than I am, but that is a fight we can have another day. I like Kennedy in most other populist positions, especially from what I have read from him in his books on Covid. The story is very much populism against globalism, and when it comes to presidential candidates, Trump and Kennedy are the two biggest options on the world stage. And the Democrats aren’t going to let Robert Kennedy have a seat at the table. They want Biden not because he’s smart or is a great leader. The globalists want Biden because he’s compromised, and if you haven’t been paying attention, the cocaine story is great for them. The goal, after all, is to convince America that their means of government are ridiculous. Look at the monkey in the White House. And they hope that we will all turn to communism in the form of the parental China model out of frustration from all the negative news.

Meanwhile, Joe Biden leaves them alone and does what he’s told. The bad guys will not give that up, so if Biden is still alive, they want him. If he’s not, they want the next best stooge who can barely walk that will be utterly obedient to them. Robert F. Kennedy Jr. is not that guy. 

So rather than waste Robert F. Kennedy, he would do well to be on the Trump ticket. I’ve said it from the beginning; I would like to live in a world where President Trump is considered a liberal. Because to me, he is. He and Kennedy are both East Coast liberals, from my point of view. I’m well to the right of Ron DeSantis, who is getting a lot of criticism about his position on marijuana. I’m against marijuana even as a medicine, so the debate and pot lobby is not on the table for me personally, so I always have disappointments in all these people. When Trump was pressed hard during his time in office, he did become a big-spending Democrat by default. I will never say that Trump is ultra-conservative in any way. But he did show me that he was willing to govern as promised, as a conservative, which he certainly did, and will do again. For this 2024 election, I don’t get hung up on the Ds and the Rs so much as the fundamental objective is to stop globalism. We are not talking about an issues-based Fox News election on policy. So, we need a Republican ticket that genuinely represents what Americans really are if we want to maintain the hope of recapturing our ability to vote. That means the results have to be much larger than our intelligence agencies can rig elections, and that means drawing from Republicans and Democrats in the general because the third-party option will be put in place in 2024 to erode away independents. To stop that from happening, there needs to be a VP with Trump that represents American populism in a big way and get voter enthusiasm from frustrated Democrats out to vote as if their lives depended on it because, in many ways, it does. 

Supporting such a ticket would not mean a surrender of conservative values. I want a day when I can run against Trump, where Trump is considered the liberal in politics because, functionally, he is. But you must have a country even to have that debate, and we are fighting to stop the corrosive effects of globalism internationally. You can see it all over the world from the World Economic Forum types, this is a rigged game, and they control most of the board. I’ll be the first to say it, the World Economic Forum if it were a country we would be going to war with because of their stated intentions against Americans’ lives. But because they are a government without a country, they have presented themselves as a menace, unlike anything the world has ever seen. That is the corrosive effect of globalism: the threat does not come from one country and its government but the kind of people who run governments through finance behind the scenes. These factions have burned Trump, and he wants revenge for the election they stole from him. Kennedy had his father and his uncle killed by the Deep State, and he has a restoration of his family name in mind. I see only good things happening if they join together. It would split the ticket in ways that globalism is not prepared to deal with and would provide the results that would disrupt the rigged mechanisms that dominate politics at every level. We must remember that the fights between parties is part of the scam; it’s how globalism works everywhere in the world. They create the conflicts, then pick up the mess from all the loose change that falls out of everyone’s pockets during the fight. Then when both parties are exhausted, they come in and eliminate them both and rule from the easy conquest. It’s a bloodthirsty game that is far worse than most people want to admit to. But it’s what we’re up against.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

‘Indiana Jones and the Dial of Destiny’ is Fantastic: The way they used to make movies, family-friendly, happy endings, and a real love for the audiance

The really good news is that Indiana Jones and the Dial of Destiny is a wonderful movie. I have said it for years, and it’s certainly true here, one of the extraordinary measures of a society’s health is its box office because it tells the world what people are buying at the movie theater as an entertainment option. It accurately describes what kinds of things people really like in the world and provides a measure beyond political beliefs to the truth of public sentiment. It’s much more difficult to understand when you get into television ratings and streaming services. And I think what happened with Indiana Jones and the Dial of Destiny is something that we talked about last year with the release of Top Gun: Maverick, another movie that, like Indiana Jones, was delayed for many years in production before being released to the public. I’m sure that Steven Spielberg will deny it, along with the diversity crew at Disney, but clearly, what happened with Indiana Jones and the newly directed James Mangold Dial of Destiny is that they learned some important lessons with Top Gun, one of the first big hits coming out of Covid. And as a result, Indiana Jones and the Dial of Destiny is a fantastic film that seeks to be more like Raiders of the Lost Ark than the more slapstick Last Crusade. If you understand Indiana Jones like I do, and many people who have been with this character for over four decades now, and have watched all the television shows, read all the books, read the comics, played the video games, this Indiana Jones movie does a great job of showing a very complete character in a way that Hollywood has never had to deal with. And the movie pulls it off spectacularly and very respectfully. As only Harrison Ford could play, this is a very complex character, more so than most reviewers could wrap their minds around, and the result is something extraordinary with a very happy, family-friendly ending. I don’t think there was a single curse word in the entire film, and it didn’t have anything woke in it. It was an offering from Disney that was begging for forgiveness from the movie-going public.

What was clear to me was that this new director, James Mangold, loves Indiana Jones as many of us do, and he understands the character and his significance to actual history. I’ve also said many times that Indiana Jones has done more for science than almost any other resource in the history of the world. The publishing industry has really flourished because of Indiana Jones, not by direct correlation, but the hunger for the kind of content that is often discussed in Indiana Jones films and in Dial of Destiny; a lot is going on, things that work at many different levels that were built around a movie with a true love for the world of Indiana Jones and the way that fiction carries over into fact. I would go so far as to call Dial of Destiny as brilliant and ambitious while being very safe in the continuation of the character. As many have discussed, Indiana Jones is an old man in this movie. Harrison Ford is 80 years old, so we aren’t talking about a swashbuckling Errol Flynn type mixed with Humphrey Bogart as Raiders of the Lost Ark was often characterized back when it was first released. This is something unique and entirely of its own making that now has its own history that everything is measured from. And some of the real Indiana Jones types that are out there in the world doing great work, clearly inspired by these movies over the years, like Graham Hancock, the Joe Rogan Show, and even the religious writer Jonathan Cahn have shown that most of the thrill of Indiana Jones isn’t a youthful man fighting bad guys and escaping under speeding trucks. Over the years, the greatest thrills in Indiana Jones movies are more intellectual than physical, and that’s why Dial of Destiny works so well with an old Indiana Jones doing what only he could.

Instead, I would have Disney not made this Indiana Jones movie before I saw it. I raised my children on these movies; now, my grandchildren are tremendous fans. I enjoyed Kingdom of the Crystal Skull as an ambitious film that many didn’t like because it stepped out of the formula established in the first three films that were all released during Reagan-era politics in the 1980s. As much as people didn’t like the movie, and that Steven Spielberg didn’t seem to want to make it, there were a lot of positive things that came from that fourth film, such as the History Channel’s show Ancient Aliens, which culminated in the lives of great writers like Zecharia Sitchin and Erich von Daniken. These Indiana Jones movies open the broader market for these kinds of unique adventures into history, such as The Gold of the Gods so wonderfully portrays. Indiana Jones may have started as an adventurous playboy grave robber in Raiders of the Lost Ark. But he evolved quickly into the pent-up frustrations of George Lucas himself, a very smart person who wanted to live the lifetimes of dozens of the most brilliant people in all of human history, that over the years was attempted to flush out in all forms of media available to tell these stories. This movie, Dial of Destiny, does all that while still managing to keep Indiana Jones the person we have always known. He shoots guns in this movie, which I thought Disney would avoid altogether. There are fistfights that are not unbelievable for an 80-year-old man. And the development of Helena Shaw was respectful, fun, and dashing. I would easily see a movie that featured her as a main character. Played by Phoebe Waller-Bridge, she was a fun character, and I could see a sequel to Dial of Destiny where she is the feature, and Indiana Jones makes a guest appearance to help the movie along. This might be the last Indiana Jones movie, but I don’t think it will be the last Indiana Jones appearance by Harrison Ford, based on how this movie ended. 

It will be interesting to see how much business this movie does for Disney. Disney has severe brand damage now with their commitment to woke politics. But this movie is a clear peace offering to the ticket-buying public to help repair that brand. To invite people to come back to the theme parks. This is Bob Iger attempting to get Disney back in the public’s good graces. At least this film deserves to be in the billion-dollar club. But the Disney brand has made some people very, very angry. Yet this movie is as good as movies can be made and does not destroy a character the world has fallen in love with. And it leaves the door open to a happy ending for him, given that Indiana Jones is old. And that John Williams, who does a fantastic job with the musical score, as usual, is now in his 90s. This happy movie gives fans what they are looking for, and I couldn’t recommend it more. This is the kind of film that movie theaters were made for, that we used to get all the time in the 80s and 90s, but are now very rare. Indiana Jones and the Dial of Destiny is something special, and it was wonderful to see that movies like this can still be made. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Miracles of Free Market Capitalism at Put-in-Bay: When the market seeks to satisfy customers, good things happen

My wife and I have a great appreciation for the RV life. With our fast-moving lifestyle, it is the method that works best for us, and it’s uniquely American in that we have as part of our lifestyle an expectation of freedom that is certainly dominant with RV travel. We like taking part of our house with us when traveling, which we do extensively throughout the year. It is great to have your own bathroom, your own refrigerator, tools, and storage. And as far as camping, I prefer it to the static existence of hotel life where you depend on everyone else for everything, from food to rest. My camper has my own pillows and sheets that my wife keeps very clean. It makes travel much less stressful when you have your own stuff while staying in places far away. And that’s how we found ourselves up near Put-in-Bay, Ohio. I was at a competitive fast draw competition near that area, so my wife and I camped in our RV for a few days to participate. Then in our downtime, we went over to South Bass Island, where Put-in-Bay is, to look around. I wanted to go to the Perry Museum because I love the Oliver Hazard Perry story of stopping the English during the War of 1812, so because we were camping, we had the flexibility to do that kind of thing while in the area. Plus, there was a really nice campground over on South Bass Island that we have been thinking about as a family trip, as a way to explore all the area islands in the near future, so we wanted to see how the ferry system worked for taking RVs over to the island. 

Of course, Put-in-Bay is very nice, they call it the Key West of the North, and as everyone knows, I like Key West for the audacious independence that it expects, as related to other island lifestyles elsewhere in the world. What’s astonishing about Put-in-Bay is that it’s so close to the border of another country, yet it’s in Ohio, and it has all the island vibes of Hilton Head Island and Key West all wrapped up into a kind of Charleston presentation. It’s a very unique place, and my wife and I enjoyed our visit after doing well in the competitions. For me, it was a rare down day that I greatly appreciated. But what was most impressive to me was the Miller Ferry system itself. I have had the benefit of traveling worldwide and have seen many ferries, many of them creatively stuffing as many people as possible onto their boats to make as much money as they can. But the Miller Ferry had the added complication of maintaining a high American lifestyle. South Bass Island has cars and, as I said, RVs. There is a really nice campground where you can RV camp, and people take their big rigs over to the island routinely. While going over and coming back, I watched the Miller Ferry crew completely load up one of their craft with many millions of dollars in personal RVs, and I couldn’t help but think of the complexity of insurance risk. Most places in the world, especially communist countries, would discourage such travel, where people expect to haul their own personal property over to a tiny island with such an expectation of freedom. That expectation is a particular trait that you find at RV campsites all over the United States and is very consistent as opposed to the type of people who stay at hotels and are dependent on that type of entertainment structure.

Those elements came together nicely on the Miller’s Ferry, where dozens of RVs, many of them over 53 feet long, loaded onto the ferry quickly and traveled across the lake as casually as people ride an elevator up a skyscraper. It was astonishingly competent to watch the ferry crew, which are all very good, load and unload the many millions of dollars of personal equipment so casually. Most organizations and countries that govern them would be much slower and more regulatory-bound. But within moments of landing, the ramp came down, and giant RVs of great worth were leaving the ferry to resume their journeys wherever they intended to go. I found it an astonishing display of competence driven by high personal expectations of customer service based on a lifestyle of freedom. It was audacious to have the ability to take your house to an island to stay for an extended period. Most places in the world would have a lot of regulatory burdens to overcome, and by the time they did, the option would have just been thrown out the window. Why do all that just so people could take their RVs over to a little bitty island? Why couldn’t people just rent a hotel room or stay in a condo? Why did people have to haul their RVs over to a place for such audacious expectations of freedom that were clearly the core of the lifestyle? The island is so tiny, only a few miles across in any direction, that golf carts are the most dominant form of travel. People do drive their cars around, but golf carts are the way to go. The exhibition displayed the difference between government-run facilities and private ones.

The Miller Ferry organization, a private one that has grown to meet the market demand, had no trouble handling even the most complicated loads they did all day without incident. People loaded onto the ferry without crashing and causing other people any trouble, and they did it day in, day out all day, well into the evening. The crew wasn’t overly regulatory and panicked, as you see in many government facilities when they have to deal with crowd management. With the Miller Ferry and the culture of South Bass Island, the expectation is to take care of the customer experience as well as possible, which certainly is not the case with any government-run endeavor. The market serves the consumer and doesn’t seek to control the consumer. If the consumer wants something, then the market finds a way to satisfy that market need, even if it’s as audacious as taking your own home over to a remote island for a day or two so that the traveler can enjoy the comforts of home in their own private way. The amount of cost and investment needed for that experience to happen is ostentatious. Yet they facilitate that life at South Bass Island with the option of the Miller Ferry. As we were experiencing all this, I had to think of where in the world such a display was shown in this way, the level of competence, the expectation of delivery with such a large payload, and people’s private homes. Europe and Asia do not facilitate lifestyles that even have those options as tangible. Their roads aren’t big enough for our RV lifestyle in America. Let alone have a ferry that can take those big vehicles over to an island for vacation. And if the governments were in charge of the ferry, it would take all day to just run through all their regulatory checklists. But at the Miller Ferry, everyone loads up in minutes. They are off just as fast. Nobody crashes. Nobody fights. Nobody worries. People just do what they do and enjoy doing it, which is a wonderful example of how it should be everywhere in the world if only free market capitalism were as vital as it is at South Bass Island.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Hidden River Cave: One of the Great Treasures in the World

Looking up and out of Hidden River Cave

We happened to be in the Mammoth Cave area to show my grandchildren what caves were all about. I’ve always loved the Cave City exit off I-65 and have been to Mammoth Cave many times over the years. But I had not been back there in around ten years, certainly before Covid, so my wife and I were very surprised to find their new reservation system clunky. Granted, Mammoth Cave is the longest cave system in the world and is quite a treasure in the United States. It’s a top-class national park, and if there is something I love, it’s National Parks. So the Mammoth Cave National Park is a busy one. But unlike in the past, where you could show up the same day you wanted to tour the cave, now you have to schedule your tour weeks and months in advance. And ahead of our trip with the grandkids and all their parents, we found out a week ahead of our visit that all the tours were booked up. However, during June and July, Mammoth Cave does offer self-guided tours, which is all I was interested in anyway. My kids were not interested in listening to someone talk for two hours. They wanted to go and explore things at their own pace. So we did that tour and gave the kids exposure to one of the greatest cave systems in the world, so they could say that they had been there and done it, essentially.

Sometimes the cave floods, but not in a dangerous way

Yet, many caves in the area extend outside the National Park borders. So I planned to take the kids to some of the privately owned caves, which I hoped would be much more customer friendly. And that’s precisely what happened. In addition to exploring Mammoth Cave, we went to Onyx Cave, which is right off the exit in Cave City. It was very nice, and the kids could get much more adventurous with the cave system itself. The tour guides were much looser than the stiff-necked Mammoth Cave guides, who have too many rules to have fun and are way too wrapped up in hippie conservation talk. Every time you breathe in a National Park cave, some government employee is crying about humans’ impact on the earth that might affect cave growth. But not at Onyx Cave. It was a very enjoyable experience, and the grandkids could learn a lot about caves and get adventurous without stepping into the actual category of “spelunking.” They were too little for rough cave exploring yet, complete with lights on helmets and crawling through passages on your belly. The trail at Onyx Cave was great; it had a lot of steps, and we could see many stalagmites and stalactites up close. And the tour was just long enough to be interesting without getting boring. After those two experiences, I wasn’t satisfied that the kids had explored caves sufficiently enough to be educational, not in the ways they needed to. So the whole trip required a climax, and I found it just a few miles up the road from our campsite in Cave City at Horse Cave. Horse Cave is the actual name of a town, and it’s two miles off I-65 and features a cave system that runs under the town called Hidden River Cave. I wasn’t sure what we were getting into, but it sounded promising. So on the last day of our visit, we arrived there in the pouring rain and had a fantastic little adventure.

My granddaughter enjoying an adventure

Hidden River Cave was everything I had been looking for regarding a cave experience. It was privately owned, but the investment was better than what we had just seen at Mammoth Cave. They had almost a whole city block of cave tourism that was very well organized, complete with a fantastic museum. And it was all right in the middle of town. It is so well hidden that most people coming to the Mammoth Cave site have no idea it’s even there. But after visiting, I would say anybody going to Mammoth Cave should make Hidden River Cave part of their journey. It’s so good that really I would say it’s better than going to Mammoth Cave. It’s much easier to deal with as a visitor, and the cave interaction is much more adventurous. The cave tour itself takes visitors back into the system as it runs directly under the town of Horse Cave, around ¾ of a mile. It’s not a long tour, but just long enough to be interesting. My kids weren’t bored at all; the cave isn’t as well lit up as Mammoth Cave which is a big plus because it allows you to get your own flashlights out and use them to see. But the path you walk on is fantastic, exceptionally well built and features the longest underground suspension bridge in the world that spans across a deep underground gorge where the Hidden River rages by underneath. Because it’s a river, it floods often and did flood over after all the heavy rain just a few days after we left the area. That is why the trail is so good because it’s built to withstand flooding. So, there was nothing rickety and unsafe about it. But it didn’t feel too touristy either; it was an adventurous experience without being uncomfortable or hazardous for little ones.

It’s a deep cave that runs right under the town. A literal secret passage way into the underworld

Three hundred million years ago, the Mammoth Cave region was the coastline of an inland ocean. The equator was in a different place, to the north, so the sea did its work to carve out all these cave features by working through the sandstone layers and getting down into some of the intense limestone, which is why there are over 400 miles to the Mammoth Cave system, and all these exciting pockets of private cave tours like Hidden River Cave that are so conveniently off the highway. Visitors can get up close and personal with adventurous tours without getting dirty and spending an entire day going spelunking, which are options offered at Hidden River Cave. They had a whole adventure course with zip lines and canopy ropework behind the tourist entrance. This cave experience was created by adventurers for the purpose of exploration, and it had the right vibe I was hoping for. But what was missing was that stiffness you get at the National Parks. We have been to many of them, including Yellowstone, the Grand Tetons, and the Badlands, and while those places are very nice, they have a kind of government bureaucracy to them that was completely gone at Hidden River Cave. In the context of some of the best places in the world to go, Hidden River Cave is one of the best, and it’s so easy to get to. I would highly recommend it. It’s worth a trip by itself. As I said, the cave does flood, so it’s very adventury down in it. But when it rains heavily, it fills up after a few days. It’s not like people would be caught down there in a flash flood. It takes a few days to fill and a few days longer for all the water to run out. But the result of the cave itself is that it’s just wild enough to experience caves in an adventurous way, without the dangers of exploring caves that this level of interaction actually entails. The Hidden River Cave experience is a wonderful option showing how private ownership often gets the best results, which is undoubtedly the case here.

There is nothing better than teaching young people the path to a good life

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Hiding Evil Behind Artificial Intelligence: Child Sacrifice at Tel Gezer and the modern hunger for more of it

My opinion on ChatGPT A.I. is not very good, I see it as a gimmicky way for lazy people to get out of doing the hard work of thinking. And it shows in the final product. The A.I. programs are pretty good at copying source material, but they are not good at coming up with original thoughts, and I think this will always be the case to some extent. If humans make AI, and not all humans are equal, then those flows will be in the source code, and A.I. will be limited forever in what it can do. Many people think I am using A.I. to write the amount I do. But I wouldn’t do that; I will always be like the Amish to some extent. The quality of the work comes from old-fashioned methods, and even if mass production can produce more, people will always honor and respect Amish craftsmanship. And that will always be valued, especially in creative thought. This is why I thought the story coming out of Bavaria, Germany, was particularly interesting regarding the new concept at a protestant Church to have a complete A.I. service, let by computers. As someone who has studied most of the world’s religions, it is clear to me what is going on and what the World Economic Forum’s support of it is trying to achieve. There is a vast evil at work in the background that has always been nipping at the heels of the human race, and it is finding another vehicle to carry its nonsense in the invention of artificial intelligence. I’m not an anti-technology kind of person, but I don’t ever think it will become far superior to human thought because thinking occurs beyond the digitized ability of computers, which is why the people who think this church service at St. Paul’s in Furth, Germany will replace all human religions because A.I. is smarter and has more profound insight into the mysteries of the universe. The truth is quite the opposite. 

The proposal is that ChatGPT will write a new Bible and that once humans accept that Artificial Intelligence is so much smarter than humans, the old religions will drop away, and this will be how the New World Order run by the Desecrators of Davos from the World Economic Forum will run the world as a centralized one world government. This was always their plan and why they are pushing this church service in Germany as the next great thing. (Why do all these maniacal plots to take over the world always come out of Germany? Some of these guys could use a girlfriend)  Listening to all this, I see the work of that vast evil trying to camouflage itself in society by conceding to a new religion run by artificial intelligence but ultimately programmed by the centralized planners of future communism in Europe run by the World Economic Forum behind the smiling mask of the United Nations. And here’s why, ChatGPT might be able to write its own kind of Bible for a new religion that it makes up, and it may be able to host church services. But it cannot make up history. It can only generate stories. One of the greatest things about the Bible that other religions struggle with, especially Islam, is the validity of their source material. The Bible is rooted in many thousands of years of actual history. It is a window into the world before the destruction of the Library of Alexandria. Much of the Bible can be verified by archaeology, so its merit goes far beyond some simple stories that artificial intelligence could replicate. And in so doing, the same evil that is essentially the struggle of the Bible that is always working in the background would be missed by artificial intelligence, which is the point of the advocacy. This becomes even more apparent when you realize that many of the modern WEF globalists are still worshipers of the same evil that ruined societies in Mesopotamia and all over the Middle East, which Christianity was rebelling against, which presented the Bible, to begin with, as a unified force on the world stage.

All this reminded me of a fantastic article I read back in 2015 in Biblical Archaeology Review about the 1902 dig at Tel Gezer by Robert Macalister, who uncovered a grisly sacrificial site dedicated to the Canaanite god Moloch. The site is quite astonishing as it is a typical “high place” site with 10′ tall stone pillars set up with great effort. These Canaanite gods, such as Baal, Moloch, and Ishtar, were the villains of the Bible. Their work of destruction embodies Yahweh’s anger throughout the entire text. It was common practice for the Canaanites to sacrifice their children to these gods in despicable ways, and this was the justification for the Hebrew people to invade the promised land and take that land from the Canaanites to establish Israel, as we know it today, eventually. Discovered at that site by Macalister were the remains of a young girl sawed in half and placed on the altar. And nearby are piles of bones from similar youth killed in much the same way. The violence that would have embodied such sacrifices to these gods is horrendous, and it’s still with us today all over the world. When you peel back the layers of child sex trafficking, the desecration of children in public schools, and even abortion, we are dealing with the essential evil that drove the Canaanites to sacrifice their children to unseen gods for all the same reasons. 

Of course, this is why the World Economic Forum, a cast of very evil characters who intend evil in the world for their similar religious views as the ancient practitioners of child sacrifice conducted, wants to replace religion with an Artificial Intelligence that they plan to control at the source programming level then sell it to a gullible public as more intelligent and worth following. And in so doing, they hope to hide much of the evil that the Bible exploits, so they can continue to live their lives under its guidelines, the guidelines of villainy and sacrifice to the unseen elements that are always looming with bloodlust just behind the veil of our conscious reality. Yet they make themselves known through weak people dressed up as technological aristocrats and borderless globalists intent on preserving the past religions dedicated to Moloch’s appeasement. Before the Bible came along, the thousands of years of history that are told within it, this was how the world operated, with evil running in the background, and this modern push to return to that anti-Christ sentiment is very much the fuel of our modern news stories, of Epstein Island, of drug cartels, of the kind of information we have learned from the Hunter Biden laptop. The hope is that by trusting A.I. as superior to human thought, evil as we know it can hide in the background without referencing history, such as has been discovered at sites like the “High Place” at Tel Gezer. And without a moral position to consider something as “evil,” there is no human race judgment to stop it. But only to conform to its insatiable hunger, which was the point of the Bible, to begin with. The World Economic Forum hopes to rule over people by replacing their religion with their A.I.-controlled devices of deceit and malice. And everything that is going on with A.I. is not to make things better but to hide what is bad from the eyes of justice.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Time Management and Friendships: Being productive is fun but not very socially accomidating

To answer the question all at once, because many people have been reaching out for friendship, and I give them quick one-sentence texts and very short emails, it’s not personal. I have many friendships, and I like that I do. But I don’t traditionally maintain them. In my life, there isn’t a lot of time to ask about how the dogs and cats are doing, and I certainly am not one who spends time standing around the grill in the backyard with friends sipping beer and talking about lawnmowers. There is nothing wrong with that; many people enjoy that kind of thing. I might if I didn’t otherwise have the type of life I enjoy. But it’s certainly not a rejection of friendship that I express to all those who have reached out, and it’s been happening so frequently that I do want to put things in context a bit. If I can avoid some hurt feelings, I care enough to at least do that. I try to answer all the emails I get from people. For instance, my Gmail account is so out of control that if anybody sends me an email there, it’s highly likely that I will not see it. There are over 500,000 emails there that I will never have time to open, so I have other email accounts that are much more manageable that I use for the needed correspondence. It’s an interesting problem to use technology to reach as many people as possible and not lose touch with the personal relationships that can quickly saturate life with too much interaction. As I came to think about it recently, it really is an astonishing number of correspondence, and managing them all might otherwise make each of them feel disenfranchised, which certainly isn’t the intention. 

Professionally, I apply about 70 hours per week toward those objectives, which by itself is a lot. Then beyond that, I put in about 30 hours a week, usually between the hours of 2 AM and 6 AM, toward political endeavors, which I view not as a networking opportunity but purely as community maintenance. I want to live in a good world, so I spend that kind of time each week to do so. Some people actually move into elected office, and many have asked me about doing so in many positions. But the truth is, I can do the most with the time I have available in the way that I do because I am interested in so many community functions. Even though I talk about it a lot in specific formats, education issues are less than 1% of what I spend my time on. There are actually many more topics that I am much more passionate about, but public education is a predecessor to them. So, you must do one thing before you can do the other thing kind of thing. So, if you are doing math, you can quickly see that there are only about 68 hours of sleep left for the week, which would be about 9 hours per day. But then there is spending time with family, which I do a lot. And I have a lot of interests and read many books. I read an average of 3 books per week. I manage that by utilizing reading time during meals. I answer emails usually while walking from one place to another. And there certainly isn’t much time to talk about lawnmowers and smoking meat in the backyard. 

The truth is, I love the pace of my life and all the things I do in it. It’s a hyperactive life, and I wouldn’t want it any other way. Many people believe that we are supposed to sit around meditating all the time, centering ourselves with quiet. To take time and find peace in our lives. I think that is a bunch of garbage. Life is meant to be productive. Quiet time is boring. I would go as far as to say that it’s lazy. And people who say such things are just trying to justify their own lack of ambition. If I had more hours in the day, I would quickly fill them with every possible opportunity to do something productive. They would not be filled with more sleep. I think only a few hours per night in the form of power naps is needed, and I’ve been doing this kind of pace for several decades, and it’s enjoyable. Not a burden the way many might think of it. There are occasions when hostile perpetrators came to my house at 2 AM hoping to find me asleep, only to be caught by me as I was walking around my yard at that hour with books in both hands and me reading them with a flashlight. Needless to say, they were quite surprised and frustrated by that reality. Being busy has its benefits, you might say it that way, depending on what a person values in life. And for me, it’s productivity. The more productive I am, the happier I am. But I do expect to accomplish things quickly. I don’t have much time for traffic or to get to things. I drive fast. I avoid crowds that might slow me down. And I expect to be doing multiple things all at the same time. My wife thinks it’s funny; we recently went to the grocery to get my mom some Mother’s Day flowers; I expected to be in and out in under 7 minutes. She wanted to look at the various breads and snacks, so she slowed us down and laughed at how fast I moved. She’s used to it, but she always manages to draw a joke when she has to experience my pace, which is so different from her. 

Usually, especially regarding family things, she coordinates where everything happens. I show up where she says and do what needs to be done. I love family stuff, but like the grocery visit, I usually have an hourglass I’m looking at before the next thing needs to happen. So, without a relationship with my wife, it’s pretty hard to get me to be somewhere unless she arranges it. I appreciate when frineds send me texts telling me about something important, even if I don’t answer right away. Those reminders keep me plugged in where I might otherwise miss it. Reminders of big events are very useful as news stories. I don’t waste much time on gossiping in the newspapers or the nightly news. But I do appreciate it when people point things out that are useful. From trusted friends, it helps me manage chaos better and still get to the essence of a problem. But taking time for small talk and smelling the roses that are just not for me. And I don’t intend for people who would like to spend more time to get frustrated with the lack of effort on my part. It’s certainly not intentional. It’s just clock management. You get just so much time per day, and I literally work to make every second of every minute of every hour matter to the most efficient utilization. And it’s fun. But certainly not normal. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

18 Years in Prison for the Oath Keepers: Defeating the Enemy with unstructured resistance

Watching the government throw the book at the Oath Keepers, giving their leaders 18 years in prison, is essentially the SWAMP fighting back against those criticizing it. It’s a manipulation of the rule of law that benefits the acquisition of power itself and points to the root cause of the evil that has corrupted our government in extremely unhealthy ways. To see the Oath Keepers and all January 6th prisoners harassed the way they have been is corruption that we have to deal with as a society. To see them prosecuted while leaders of Antifa continue free, waiting for their next assignment from the government to burn down a city block, is preposterous. But it’s also very revealing. We are better off knowing the forces opposing us, how deeply they are rooted in our government, and what their motivations are. And at least now we know. The people who protested on January 6th were mad over election fraud, a process that removed the president they liked from office. I think it says many good things about our society; that it wasn’t worse than it was, and more people didn’t get hurt. At the time, it wasn’t so apparent the amount of election fraud that our intelligence agencies obviously supported to keep the power they had acquired from being drained away by an outsider like Trump. But once the lines in the sand were established, a much clearer picture of what the problems were that emerged, and this prosecution of the Oath Keepers displayed it without any doubt as to the level of evil we are dealing with embedded in our own taxpayer-funded government that has spun out of control with corruption. I wasn’t surprised, however, based on my own personal experiences. 

Along with the Oath Keepers, the Proud Boys have been at the center of many of these Pro-Trump protests and have actually been confronting Antifa in the streets, meeting aggression with aggression. I told some of the story before, about how after Trump was removed from the White House through election fraud, early in November of 2020, I actually signed up for the Cincinnati chapter of the Proud Boys and started the vetting process. My concern was that Antifa would be emboldened by putting Biden in the White House, and we would have to fight these people in the streets. We had seen elements of BLM attempt to organize in Cincinnati, fanned on by area reporters wanting to see a fight in the streets of Northern Cincinnati where conservative politics has collected itself and to harass people in their comfortable homes. Given the kind of aggression we saw from these radical liberal groups, a fight was undoubtedly on the horizon with guns and busted heads as part of the violence that would surely follow. So I signed up officially to be part of that resistance, and I wanted people in the FBI to know that my name was on the list as one of the leaders. I wasn’t playing around; I was very serious about it. 

Over the following weeks, though, I lost interest because it was obvious that some hazing was going to happen, and I’m not a group consensus kind of guy. They used the word “brother” a lot, as they were a unified brotherhood, and that just wasn’t a fit for me. If there was going to be violence against government-sponsored insurgents looking to overthrow our American Constitution, then that was one thing. But I wasn’t looking for a military brotherhood, and we had a lot of conversations about uniforms and the right to wear the colors of the Proud Boys before anybody had been adequately vetted by the group. So I lost interest quickly in that kind of talk. I’m used to being completely in charge when I get into something, and I was not about to prove my allegiance through hazing rituals to a bunch of 30-somethings. And submit myself to some regimented command. I didn’t put up with that stuff when I went to college. Military life wasn’t for me because of those kinds of things. I would not ever submit to a drill sergeant and the regimented ranks of that kind of life. So officially belonging to the Proud Boys and falling into the ranks as an initiate wasn’t going to work for me. And that’s what they were all about. Yet I learned through that process that they were very concerned about FBI infiltration, which is why they did have a vetting process, which was obviously very much a concern. I went through all this before the Ray Epps situation on January 6th. So they were fully aware that the government was trying to join their ranks with spies to manipulate everything behind the scenes. That’s when I knew the Proud Boy thing would not work for me, and I stepped away from the application process. There was too much trouble with officially joining anything; it was wasting my time, which I’m never in favor of. 

The best way to fight the SWAMP and its creatures is with unstructured volunteers, something a structured enemy cannot join and manipulate in a structured way. And that is what was attacked by the Oath Keepers, the ability to create a structured resistance to the evil intentions of a government that no longer reports to the people it is supposed to represent. Structured attacks are something they understand and control through processes. Unstructured attacks are where they are most vulnerable, and that’s why they hate President Trump so much because he is so unstructured. That lack of structure is actually where I am happiest, so I know how to handle things from that perspective. I thought that by joining the Proud Boys as a 50-something might send a message to the FBI to get on the right side of history. And that maybe it might avert a fight in the streets. But what became obvious was that it was too late for that. This is why there are prosecutions now where the book is being thrown at these Oath Keepers, J6s protesters, and Proud Boys who have suffered dramatically since those days of my application process. The bad guys control the structure of political society, so you never want to attack them where they are strongest. You want to attack where they are weakest, always. And in this case, it’s in their desire to rig the system in their favor and defend the ground they control, Washington D.C., the coastal media, and the courts. I met many well-intentioned people while I was joining the Proud Boys. But their vulnerability was in the structure as the FBI set up and controlled it. Instead of planning to defeat the globalists forces behind Antifa, most of the conversations were about trying to root out spies from the government sent to infiltrate their ranks and rot the whole effort from the inside. And that was only possible by controlling the structure itself. That wasn’t how America would be defended from these hostile forces. If you play that game, then the system is rigged to defend the SWAMP from scrutiny. And that’s precisely what has happened to the Oath Keepers. Their only hope is that President Trump will be re-elected and can give them a pardon, which is the plan. But before that can happen, the structure that the government uses to protect itself has to be eliminated. And that will not happen by attacking where they are well prepared. They must be hit where they aren’t, which is why I’m not a member of the Proud Boys, the Oath Keepers, or any organized group. And never will be.  

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

If There Was So Much Election Fraud, Why Don’t Judges Rule On It: It takes courage to Enforce the law

The question that seems to be on most people’s minds these days is why, if there was so much election fraud in the 2020 election and others, haven’t the courts prosecuted the wrongdoers? Many people say President Trump was a sore loser, and if there was actual election fraud in 2020, then why would hundreds of judges and many thousands of possible court cases fail to find one incident of it to prosecute? Well, the answer is relatively easy. It takes courage to enforce the law, especially when it’s something like this because the implications of admission are monumental. The very foundations of society itself would be rocked to its core the moment such an admission was made. And many judges are terrified of that prospect, and not a single one of them wants to be the first to do it. Even if the evidence in front of their faces are overwhelming, I know many judges very personally, and I can report they are people with all the hopes, dreams, and fears most people have. Yet, this 2020 election has unraveled something horrendously terrible and uncovered a menace that takes a lot of courage to deal with, and so far, we have a society that is short on courage. But that is not to be confused with a lack of evidence. The fear now is to admit that what we see is real and do something about it. Then once that admission is made, then what? The implications are massive once that door is opened legally, politically, and historically. And so far, it has been preferred to ask for more evidence while hoping to run out the clock on the assumptions and hopes that some other judge will be the first to rule on the facts of the matter. 

It’s probably too late already for a peaceful end to all this. The numbers don’t work in favor of the election fraud perpetrators. And who are they? Well, it’s a lot of people who abandoned the idea of America a long time ago in favor of a global corporate model. Once those types of people decided that American sovereignty and its laws were getting in the way of the objectives of globalism, then the acceptance of election fraud among the political class to secure their investments began. And this goes back to the 90s. The globalist forces did not want to deal with another Ronald Reagan president. All the investments into globalism had been threatened, especially when Ross Perot received 19% of the vote in 1992 after four years of George Bush. Clinton did not win with a majority, but only through a three-way split of the vote, with Republicans splitting on Bush. The following Bush didn’t increase confidence. Things were just too close in 2000 between Gore and Bush that methods to better secure elections for political parties became more of a priority. By the time Barack Obama came around, the techniques for election fraud were being implemented, and American intelligence more overtly looked to assist in preserving the Deep State investments. Election fraud was well-known coming out of Chicago between Nixon and Kennedy in the early 1960s, but that was just one city. The idea of massive election fraud across the entire nation was a bit of a stretch without getting caught. But as technology came along to make it all too tempting to cheat, then a move in that direction started to be more apparent. 

And the experiment of Barack Obama was launched in 2008. John McCain was a kind of controlled opposition guy, followed by Mitt Romney. So experimenting with Obama, a guy without much of a past, something that intelligence agencies could make up and create for their own interests was established. Would Americans accept such a person as Obama using the mask of skin color to hide all the detrimental elements that many thought would harm political candidates, such as an open pot smoker? A person that looks not to have been born in America but in Kenya by a father nobody knew. And by communist advocates at that. Who had his political campaign launched by a known domestic terrorist, Bill Ayers from the Weather Underground. There was a lot wrong with Barack Obama, but when he got elected, the Deep Staters suddenly had a formula that worked. And they have been pushing the boundaries ever since, to the point that Hillary Clinton knew she was the “appointed one” for 2016. They had all learned with Benghazi, the IRS scandal of 2010, and the passage of Obamacare in 2010 as well that the political alignment of politics and the media could cover up just about any sin committed, which then unleashed a massive amount of audaciousness by the perpetrators. Trump was a variable they were not prepared for in 2016, and it was the first time since Ross Perot that the Deep Staters were stunned by rejection by a hostile public. So, in panic, they have shown too many of their cards and to hold their power position, they had to cheat massively in the 2020 election and were caught everywhere. Now that they have been caught, they are hoping to run out the clock on prosecution and the amount of power they hold they are using as a threat to anybody who might come out against them. It’s essentially the collision of the long history of organized crime migrating into our government that we are dealing with, and it’s daring us to take action. 

The judges of these cases all know that the moment election fraud is accepted in the courts, then everything our society is built on suddenly is in jeopardy, every elected office, all the laws on the books that politicians signed that the voting public might not have actually voted for. The foundations of our entire country could crumble to dust, which is why it’s such a delicate problem, as interpreted by the legal community. It’s also why election fraud occurred in the first place and by so many people.   This is a systemic failure that purposely painted the situation into a corner. We either accepted massive election fraud by globalist forces such as China, the World Economic Forum, the radicals in the Bilderberg meetings, the Jeffery Epstein blackmail candidates, the Intelligence agencies like the NSA, the FBI, and the CIA who are all committed to the global citizen movement as they were taught in the liberal colleges to accept through pot smoke and loose sexual practices, to adopt in order to cover their sins from the past. They are not interested in a John Wayne America, but more of a Cheech and Chong universe where everyone holds hands in brotherly love, love that is free, and the capitalist pigs who selfishly run all the companies would have to turn over all their assets to the state ran by globalism, or be destroyed. Of course, there was election fraud, and the judges feared the organized crime element like they feared going against Al Capone. Nobody wants to roll over in bed at night to a cut-off horse head, and yes, these brutal people kill people. So, judges have been short on courage over this issue because of the threats implied. That doesn’t mean there wasn’t any election fraud, or that there hasn’t been for many decades now, and that many of our elected representatives never deserved to be in their positions in the first place. And that once we did catch it, our country would collapse upon the knowledge of such an imposition. But we must find the courage in ourselves as a country to admit such an error and correct it for the future, which has been slow. The cases showing election fraud are growing; eventually, there will be a judge with the courage to rule correctly. And once that happens, others will follow because they’ll have to. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

Woke Disney’s Glaring Problem: The negative impact of Showing the New Indiana Jones Movie at the Cannes Film Festival

I always get excited about new Indiana Jones movies, and I know enough about this upcoming one, the fifth movie in the series over a 40-year period of time, Indiana Jones and the Dial of Destiny, to say I think it’s going to be a pretty good movie, and that I’ll like it. Whenever I go to a bookstore, I see Indiana Jones’s impact on publishing. Most of the top ten books sold in publishing have some kind of Indiana Jones influence. That character was a wonderful creation of George Lucas, a guy who wanted to be either a drag racer or an anthropologist; instead, he became a filmmaker. And what he did was much better for many industries, especially history; he made it fun through the character of Indiana Jones. I see Indiana Jones all over each copy I receive of Biblical Archaeology Review, which I have been getting for over 40 years now. It’s undoubtedly my favorite topic. Because of my very popular blog that, I operate like a newspaper, many people think I am obsessed with politics. And I am very interested in politics. But mythology, comparative religion, and history, in general, are what I put most of my efforts into. I spend about 70 hours a week professionally. I spend about 30 hours a week on political “things.” And the rest of the time, I spend reading, exploring, and contemplating. It is not uncommon, as many people with hostile intent have learned, that I am up often at 2 AM walking around my yard or going up and down my street thinking about things I have read. I don’t sleep much because I love history topics so intensely, and I am always in some sort of study of those topics. Indiana Jones made history as an industry that made normally boring topics, fun, and I think this new film will do much as the previous films have done for the study of history, bring joy and adventure to it, and the human consciousness will grow in healthy ways. 

And because I’m interested in this subject, I watched the coverage of the Cannes Film Festival, which played in the middle part of May in France, where Indiana Jones and the Dial of Destiny was shown to a large audience. The Disney people, especially Bob Iger, the CEO, think they have a good movie in the new Indiana Jones film, and they decided to rush it out to reviewers to get some positive buzz going on the film. And they need it; as I have been talking about, Disney is in big trouble on multiple fronts. They have invested too much in ESG scores, BlackRock political values, and their company’s commitments have been slowly destroying them. They are not the same company they were ten years ago, and ten years from now, I think we will perhaps not see them in entertainment as an influencer at all. It is that bad for Disney. And I’m not a fan of Bob Iger, a big-time liberal who has committed to the global citizen movement, gambling that globalism would be the new transition economic force, so he has steered his company in that direction. But globalism is failing across the world. People want American nationalism, and even in broken-up countries on the other side of the globe, people want to think about the idea of America, not a bunch of bureaucrats in the European Union who the Administrative State so paralyzes they can’t even tie their shoes or a China approach with centrally managed communism that completely steamrolls the individuals of society into mashed potatoes who serve corrupt oligarchs like some top-heavy aristocracy. 

But I don’t think Bob Iger is an idiot. I think he did a pretty good job as the Disney CEO over the previous decade. However, it was a house of cards that was eventually going to fall, so I think it was a horrendous idea for him to return to attempt to save Disney because he was just going to sink himself in the process. He knows he needed a hit with Indiana Jones, so he stepped in and encouraged the filmmakers to make a film that people would want to see, to take out some of the Kathy Kennedy from Lucasfilm’s wokeness that was showing itself to be very unpopular with Bud Light, Target, and essentially the rise of the MAGA movement in politics. Bob and the gang made a pretty good movie that they thought would serve fans enough and not compromise their commitment to ESG measures, and they were in a rush to show it to the public. And, of course, the results were devastating. It was the worst thing they could have done. It would have been better in this media climate to surprise everyone at the release date instead of trying to create positive buzz for the film a month early. Indiana Jones and the Dial of Destiny comes out on June 30th, so that’s a lot of time to have people who now hate Disney because of its commitment to woke policies to criticize everything that they do, from The Little Mermaid to the destruction of Pixar, the ruin of Star Wars, and now another Indiana Jones film that many of the critics who saw the film are saying is worse than Indiana Jones and the Kingdom of the Crystal Skull. 

I personally liked Indiana Jones and the Kingdom of the Crystal Skull. It injected into publishing hundreds and hundreds of interesting books that I spent many thousands of hours reading over the last decade, so I was very happy with it. And I think that will certainly happen with this new movie, The Dial of Destiny, with the plot point being that of the Greek mathematician Archimedes. I think the concept for this film is much more interesting than a time travel movie like Back to the Future. This one deals with quantum entanglement, which people know is something I spend a lot of time considering and the nature of dimensional reality outside our four dimensions. But Disney underestimated the negative power of new media, so once their critics like Variety and the BBC came out negatively against the new Indiana Jones film, the new media types on YouTube, who have become the new influencers, pounced. It didn’t matter how good or bad the new Indiana Jones film was because it’s a Disney project, and as a company that has been committed to woke policies, they have made themselves open season for intense criticism, which will impact the opening of the new film. Iger should have held his cards and just let the film tell its own story when it was released. I’m sure I’ll find things I like about the new film, and I’m sure that the wokeisms will be there and I won’t like those. But I do think that Disney realized that Indiana Jones required some fan service and that they attempted to give that to this new film as a peace offering to their audiences. But it has had the opposite effect, and in some ways, I feel sorry for everyone involved in the film. They are feeling the pain of using their movies to sell political messages that the world doesn’t want. And when they thought they had surrendered to the fans a bit, they have only been slapped harder, which is the story coming out of the Cannes Film Festival. No matter how good the movie is, because of any connection to woke Disney, people are going to hate it because that is the political climate we are all in now. Globalism is the enemy; people know it and express themselves accordingly. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

What Happens When Your Little Sister Plays With Your ‘Star Wars’ Toys: The Fate of all woke corporations

There are likely fewer people in the world who wrote as much about Disney’s acquisition of the Star Wars property in entertainment as I have, or the fate of a multibillion-dollar investment, the Star Wars hotel in Orlando, Florida.  I was excited about it.  I have been a Star Wars fan most of my life, which is reflected in my work.  But it’s not just Bud Light that woke policies have crushed that the global push for a certain kind of CEO to now run these corporate boards ran by BlackRock have destroyed.  Knowing Star Wars as an entertainment property and a work of modern mythology, I could see early on the impact and ultimate failure of Disney’s quest to appease BlackRock and the other elements of the Desecrators of Davos, the World Economic Forum’s view of the world.  And it was evident in 2015 when the first of the next generation Star Wars movies came out in The Force Awakens that the future destruction of globalism was making itself most apparent.  What we have now is a kind of stubborn tenacity of globalism to impose itself on reality.  Whereas I have been saying for a very long time, many decades now, in writing, that the trend was going to destroy itself.  That was never more clear in how Disney as a corporation handheld Star Wars as soon as it purchased George Lucas way back in 2012 and have now chased off their audiences, which, prior to, looked to be eternally loyal.  I warned early on to all those who owned Disney stock to sell because the brands they, as a company, were building would fall apart, and that’s precisely what is happening.  As Disney is falling apart, so is globalism everywhere in the world. 

As scary as a post-President Trump world has been with all the horrible revelations that have been revealed, we are actually better off because market forces are proving that wonders of capitalism envisioned by the great Adam Smith book The Wealth of Nations to be as reliable as anyone could hope it to be.  Out of all the presently trained economists with PhDs in the study of social behavior and the flow of money, it really all points back to that seminal work that was released to the world when America was founded that has turned out to be exclusively true.  Disney had the money and power to hire anybody they wanted to be successful.  Just ten years ago, they looked to be an unstoppable entertainment company, but like the world presently is in general, all members of the Bilderberg group, and the World Economic Forum, Disney is a dismal failure that literally can’t do anything correctly.  They can’t produce new content that anybody wants, and what they do put out from their entertainment classics is so burdened with woke politics that it has turned away half the nation from enjoying their products.  Disney bet on their brand and thought it was so great that no matter how much wokeness they proposed, they assumed, as they all did when they adopted this Chinese communist model of corporate rule of the world, that people would follow them as leaders of culture and that progressive politics would rule the day.  Yet what they found out has been completely the opposite.  Markets serve people; they don’t shape culture.  They represent culture. 

That was never more apparent than when Disney built the Galactic Star Cruiser Star Wars hotel in Orlando, Florida, connected to the Galaxy’s Edge Star Wars land at Hollywood Studios.  I was very excited about Disney’s attempts and wanted them to work.  I was a big fan of the Star Wars Land and went to it as soon as it opened with my wife, and we made a nice vacation out of it.  I thought it was a stunning experience for a kid who grew up loving Star Wars, so I wanted the experiment to work.  But I saw the trouble too and had been talking about it, at first, very politely.  I did several radio shows with various guests around the country talking about the danger of woke Disney, which at that time, nobody understood what “woke” was.  And sadly, everything I said as a warning sign for Disney turned out to be true.  Disney didn’t understand Star Wars.  It was being run by a woman, hand-picked by George Lucas, to continue what he had built.  But she got swept up into this New World Order of the global citizen movement and turned Star Wars into what a little sister would do to your Star Wars toys when everyone was kids.  Girls might take your Star Wars figures and put lipstick on them, and instead of them having epic battles, she would sit them at a table and have them drink tea.  Kathy Kennedy essentially did that to Star Wars, designed for 8- to 12-year-old boys, and started producing all the content for girls.  And she thought that the boys would stick around and that the market expansion would now be more inclusive of girls and empower women. 

So when the Star Wars hotel opened as a kind of cruise ship last year, right after the Covid lockdowns, after ten years of development and over a billion dollars in investment, fans were stunned to learn that the $6000 per room 2 day all immersive experience was essentially the little sister version of Star Wars.  Star Wars is about rebellion against tyranny.  Not singing songs and drinking drinks in a bar with aliens walking around.  But Disney didn’t listen to the fans; instead, it lectured them about what it would be like, and the results were devastating.  Just over the hotel opened to great fanfare, it is now projected to close in September of 2023 because it just never took off.  People rejected the idea, and it wasn’t so much the money; the lack of the Star Wars experience ultimately destroyed it, really, before it ever got off the ground.  It proved something that will eventually happen to all corporations who have embraced woke policies, from Ford and General Motors to Bud Light, Miller Light, and Target.  Corporations don’t and never will run the world.  They will always serve society in general.  Not the other way around.  I warned everyone.  Some people listened, and those that did are better off today than they were.  Just as I have warned about the climate that still wants to vote for President Trump as opposed to the corporate approach of Ron DeSantis, they don’t know what they are doing.  Professionals who make their living off these kinds of things have drunk the Kool-Aid and found out that there is a lot of bad stuff in there, and they’ve learned it too late.

In general, what happened to Disney and the Star Wars hotel and brand is a warning of what will happen to everyone in the future of corporate globalism.   People don’t want woke and corporations who assume that their products are so beloved by the public that people will follow anything.  Corporations who believe that have another thing coming.  And that was never more obvious than in the closure of the Star Wars hotel so soon after it opened.  The smartest people in the world with the most financial resources could not change the kind of reality that Adam Smith articulated in his economics studies.  And those rules apply in every market sector.  Entertainment just being one that is obvious.  Which is a fine indicator of things to come. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business