Category: Mystery

Air Taxis in West Chester, Ohio: The future is now, and its very exciting

The future is now

It’s going to happen at this point anyway.  My bringing it up now is more of a formality of connecting the dots and explaining to anybody who will listen how the future economy under President Trump will look.  I have conversations about making Ohio the number one state for business-friendly conditions all the time.  I attend many seminars on economic development and Chamber of Commerce incentives for depressed areas looking to rebound.  And when I say the only thing holding back this technology is the FAA, politics has changed.  Deregulation under Trump will get stuffy bureaucrats out of the way, and a second wave of aviation and aerospace development will be unleashed.  The other day, I talked a lot about Hyperloop and how and why a terminal should be built in Monroe, Ohio. But today, I’m talking about an old idea that is about to be unleashed and create an all-new transportation mode: skycars, or more technically speaking, VTOL air taxis.  I can say from personal experience that Joby Aviation, up the road from West Chester and Liberty Township, is at the front of the market.  They have air taxis ready to go, built, tested, flushed out, and prepared for delivery to market in 2025/2026; essentially, all that is standing in the way is the FAA approval process.  Joby Aviation is making a piloted version, but they will quickly become fully automatic and will work by calling one on your phone and having them pick you up and perform just like an Uber.  The future is here, now.  All that needed to happen was that politics would have to get behind it.  We don’t already have these air taxis in use because the Biden administration was a slow and Marxist micromanager that stalled all these efforts.  If Trump had stayed in the White House in 2020, these Joby air taxis would have been out for a few years by now.  So once we get a Trump administration back in the White House and install a pro-business mindset back into America, Joby and a few other companies are going to move quickly, and technical innovation on this front will happen at a blistering pace. 

Knowing all that, I would propose that we get all the minds together in West Chester and Liberty Township and become the first areas in the world to develop official Sky Ports.  Abu Dhabi and China are already deep in development.  And Europe is already all over it.  But they don’t have Joby Aviation right down the road and a stable environment to perform the early day development of the technology, which could make Ohio the first to fly again.  Here’s how and why it would work.  For instance, there is a nice little piece of property across from Ikea in West Chester that is just big enough for a sky port, a mini runway kind of helipad where these air taxis would land and take off like a helicopter, but much quieter and with much more stable flight.  This always happens to me; people come and see me from out of town.  They stay at the many hotels and have to get back and forth between CVG and West Chester, and their biggest problem is the traffic down I-75, which gets back to the airport to catch their flight when doing business in West Chester.  This air taxi system would take all that worry away and improve life for many people. 

For instance, when business guests were ready to leave their hotel, they would walk or catch a little transport from their hotel to Sky Port by Ikea. Theoretically, a sky taxi would be waiting for them.  In this case, a piloted version of the Joby VTOL vehicle would be waiting for them just like an Uber, dialed up by their phone with the ticket, and everything would be paid.  The guests would arrive and get into the craft like a car.  The sky taxi would fly them down to the airport at CVG and land at the front of the terminal, likely on top of the parking garage there, and fly over all the traffic, making the trip in about 15 minutes, which usually takes over 50 minutes.  Another problem I have is bringing people from West Chester who are in town without a car to sporting events.  I typically pick them up and drive to the Great American Ballpark to attend a game for the evening.  Getting downtown with all the rush hour traffic is a pain in the neck.  It would be much better to get into an air taxi and fly straight to the stadium, land in a nice, safe place along the river, and get to the game in about 10 minutes instead of an hour during those peak hours of 5 to 6 PM.  When the game was over, the passengers would just let the air taxi service know you were about to leave, and they would come and pick you up just like an Uber driver now.  Only it would be a VTOL instead of a car.  The same air taxi service could be set up to get to Kings Island from all over Cincinnati.  It could also be set up to serve politicians from their districts directly to the Ohio Statehouse.  There are a vast number of immediate applications that would benefit immediately from the low price of freshly poured concrete. 

After the FAA permit process, the next barrier would be to win over the public.  So, the sooner people see these vehicles working and overcome their fear of flying, the more the concept will expand rapidly.  At first, it would be similar to a helicopter ride experience that you see in very safe tourist areas.  Only this air taxi concept is even safer and much quieter.  It would be at a small volume, maybe a few flights every hour throughout the peak hours of a business day.  But enough people are interested now to make that happen with the Joby Aviation vehicles right out of the box.  However, the flight frequency would quickly increase to a flight every couple of minutes, and even several flights from several pads at the Skyport would come and go all the time.  It will also greatly enhance the business climate wherever sports reside.  So, I think Ohio has a unique opportunity to be the first.  West Chester, precisely because of its hotels and business traffic, could be the first in the world to demonstrate this technology and benefit economically from the visionary approach.  I’m just connecting the dots here for the many people I know in this business who need to know about each other.  And to explain that this isn’t some far off Jetson’s fantasy concept.  I’ve been involved in these Skycars for over three decades now, so when I say that they are here, I can say it with confidence.  Air taxis are here; they will happen and will be the hottest ticket in town for the next half of a decade.  People will find them very convenient, safe, and pleasant.  And they will become nearly as common as a personal car in a very short time.  The VTOL market needed a president like Trump in the White House.  The rest was waiting for the permit approval, which is about to happen as you read this.  If not sooner. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Evil of Sandbagging: Why a $359 Steak is good and well worth it

For many reasons, the problem of sandbagging came up over this last week on several fronts, and as I say in my book, The Gunfighter’s Guide to Business, and everywhere I go, all the time, one of the most evil things you can do in life is under commit and over perform, or at least, intend to.  Even under the most optimal conditions, people never end up overperforming once they realize their efforts’ expectations have been removed from them.  In short, this practice is called sandbagging, which I have never done as a person, and I never will.  Even under conditions where I was the only person doing the work, just good enough, or putting forth a lackluster effort was never acceptable.  This topic came up as people were telling stories of my past and why I used to ride bicycles to work while sick, through the snow, and under all kinds of horrendous conditions.  And from their point of view, it might have looked a little wild.  There are a lot of stories from my past that people like to tell because many of the things I do and have done are considered excessively pro-work.  So, of course, this provoked biblical reference because people seem to understand them as a common source of information, and I went on a long explanation that seemed to explain things well to those listening.  Keep in mind, the reason I hate organized labor so much is that they come from communist backgrounds, and, of course, they have a very anti-Christian view of the world.  Their practice as a communist organization is to withhold work from an employer to gain leverage for their financial position, and that is what Marxism is all about.  They are God haters and withdraw work to get some advantage in negotiating their terms.  This is why I call it evil; a lack of work is detrimental to the human race. 

I think a lot of people go to church, and they read the Bible.  But I don’t think they understand the point of many stories.  They learn the basics and believe that Jesus died on the cross for their sins so they can do whatever they want and still get into Heaven.  Which, of course, isn’t true.  It’s a fantasy for bad people to continue to be lazy slugs.  Most people do not understand the story of Cain and Able, the first kids of Adam and Eve, and why God was so insistent that the land of Canaan, named after the son Cain and all his descendants, why God wanted to punish the kid so emphatically.  It all started with two sacrificial offerings.  Able was a shepherd who offered God the best of his flock.  And God saw that he put that extra effort into what he dedicated to God and that Able was good.  On the other hand, Cain threw together just any old sacrifice as a farmer.  And what he gave to God was not the best of himself.  Sure, he gave what he was required, but he withheld his sacrifice, and that angered God immensely.  Something he never got over, as Yahweh of the Bible.  Now, God wasn’t mad because he wanted more.  He was the creator of the universe; he could have anything he wanted.  What he was angry at was the effort between the two boys.  One gave everything he had.  The other held back and sandbagged the efforts, keeping the best for himself.  Of course, Cain didn’t like being shown up by his brother Able, so he killed him, and this is something we see even today.  People who sandbag their efforts seek to destroy those who want to work hard and do well in the world.  And from this straightforward sentiment, most of the evil in the world is born.

Even in sexual practices, much of the evil in the world comes from the basic notion of sandbagging.  A man doesn’t want to work hard to have a wife.  So he hires a prostitute or goes to a strip joint.  Or develops a porn addiction.  A man doesn’t want to work hard to earn a woman’s attention, so he drinks too much and seeks to get her drunk so that she lowers her standards of him.  A person can’t deal with reality because they shrug away the pressure of responsibility, so they turn to drugs and alcohol for relief from social judgment.  Essentially, most of the evil done in the world comes from a sandbagging mentality.  And this is why each time God had to deal with the vile evil of the original sin, from Adam and Eve and their kids, it is the efforts of Cain that Yahweh sought to destroy.  Because Cain was lazy and a sandbagger, all his descendants had the same trait, which led to the massive amount of evil in the world before the flood came and tried to wipe them all away.  But then again, they would rise into Sodom and Gomorrah, the Tower of Babel, and even the Giants in the Land of Canaan that God told the Hebrew people to destroy completely.  The evil God was mad at was the lazy, sandbagging nature of the descendants of Cain.  Jesus, on the other hand, was born from the line of Seth, a third child that Adam and Eve had to replace their murdered son, Able.

That is always how I have seen work and why I say that lazy people who sandbag, those who hold back their good work for better pay or some social leverage, are evil.  I’ve never been a sandbagger in any way, and I find the trait repulsive in people.  Those who withhold their effort are like the descendants of Cain, and I don’t like them.  I may put up with them in the world.  But I don’t respect or enjoy them as people, and I think of them like Yahweh did in the Bible.  I understood the story of Cain and Able as a very young person and took it to heart, and I have always worked hard because there is goodness in the effort.  But people who like the bad guys in the world are the sandbaggers, and they defend their position by withholding good work for leverage in the world that is essentially evil and leads to most of the bad things humans do to each other, some of which have been described here.  Sandbagging leads to evil.  People who don’t like good work tend to desire to be bad and sell it like cheap cologne at a flea market.  And justify its cheapness as a bargain.  Rather than enjoy something at full price because they worked hard for it.  They are always looking for a way to give as little amount of something as possible, which makes the effort evil. 

This particular story of Cain and Able came up while I was dining with friends at the excellent restaurant Son of a Butcher at Liberty Center in Butler County, Ohio.  There are a lot of great steak restaurants in the city of Cincinnati, but many are saying the steaks at this place are the best.  These guests were well-traveled as we discussed nice restaurants in India, London, China, Paris, and Japan.  These people traveled everywhere and were used to the best. They told me that the steak they had at The Son of the Butcher was the best they had ever had.  I recommended one that cost over $359 each, and we bought a whole table full of them.  So we talked about why that steak was so much better than other steaks in nice restaurants worldwide.  And if you’ve ever been to the S.O.B. restaurant, you would know it’s a pretty crazy place.  But what it all comes down to at that restaurant is that they work hard in the front of the house and the back, in the kitchen.  The food shows they do a good job and give their best.  It’s worth $359, and a check for around $3k instead of a trip to Dollar General and a hamburger at Burger King.  It’s all food, but some comes from hard work, and some from just doing the basics and barely getting by.  So I told them the story of Cain and Able, and they understood, even if they hadn’t been thinking about hard work in quite the same way.  In many ways, it all comes down to embracing evil to make the least effort in the world.  Or to put forth the best and to expect the best, not because it’s expensive or fancy.  But because it is moral and sound, it represents God’s good intentions in the world and a people worth making an effort to do work in the world that everyone can and should be proud of.  Evil people, like Cain, would hear that people worked hard and went to a place like S.O.B. for a $359 steak, and they would plot a way to steal from them, just as Cain killed Able for making him look bad instead of giving their best and earning their right to get a nice steak dinner.  They would put more effort into plotting and scheming for collective bargaining contracts to do the least work to get as much for nothing as possible.  And they would do that because they are the bad guys in the world.  And for me, they deserve to be wiped away just as Yahweh has done in the past because they are worthless hindrances to the perpetuation of the human race. After all, they are evil sandbaggers.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Jesus and the Essenes: Regression theropy, past lives, extra planets and the slaughter of rebels

Sometimes, when you read as many books as I do, you run across some real treasures, and that was certainly the case with this old book by Dolores Cannon called Jesus and the Essenes.   It was written way back in 1992 and is considered a classic in New Age explorations, but I wanted to know more about the group that wrote the Dead Sea Scrolls and lived in a community at Qumran on the coast of the Dead Sea and hid their work in the caves once the Romans caught on to them and invaded to kill them all off for being such a threat to society—Roman society.  It was a case of cancel culture that took place in 70 AD and ended on the mountaintop fortress of Masada just a few miles down the sea, where the Essenes fled from the attacking Romans and were forced to commit suicide there before being captured by the authorities.  The Romans were putting down a Jewish revolt, and the Essenes were a radical offshoot who rebelled against the orthodox Jewish communities of the Pharisees and the Sadducees.  They were like the Tea Party of the modern Republican Party, which evolved into MAGA.  All the institutions at the time wanted to kill them off because of the threat they were to the natural order.  I like the Essenes for obvious reasons, and I wanted to learn more, so I read Delores’ book and was rather shocked by the contents.  The book’s point was to show archaeology differently, one that I think is explained by quantum entanglement, a field of study that still has a long way to go.  But Delores presented compelling evidence that she was communicating with a guy who was a member of the Essene community who taught John the Baptist and Jesus Christ at the magnificent library they had there at Qumran, which is what I was after.  And the results were quite remarkable. 

If you strip away the noise of the modern world and all the assumptions that people try to instruct upon your conscious mind for their own political and psychological motivations, we would all find that the way that Biblical characters interacted with the spirit world wasn’t so uncommon.  And that is what my conclusion was about the contents of Dolores Cannon’s fantastic journey and who she spoke with who were in some cases, long, long dead.  What is death anyway? Is it a measure of time, from a living form to one no longer confined to a body of physical embodiment?  Dolores Cannon is a regression hypnotist who was very good at her method.  Not everyone is receptive to it, but in the case of this book, Dolores ran into a young woman in her early 20s named Katie.  And Katie was a good subject for regressive hypnosis.  She seemed to have a personality that was much older than her body, and once Dolores got into her head over multiple sessions that went on for over a year, Dolores found that at least 26 different lives were living in this young woman, so it explained a lot of things regarding Katie’s personality.  I view the human body like a car; our souls drive those cars.  But there are sometimes other souls that ride in our vehicles and can take over if we don’t pay attention to what we are doing, or we give those souls the keys to our cars, and they do drive them.  I think that is a lot of what happens during intoxication when people you know act like people you have no idea who they become while drunk.  Through quantum entanglement, there are always competing spirits looking for a chance to take over and drive your car and we should be very cautious of them.  When someone brags that they were so drunk that they don’t remember what they were doing, there is likely more to it than just memory loss.

I would also say that some of the three lettered agencies, like the CIA, have figured out the political motives of some of these malicious characters, and they can inspire them to take over certain people and get the bodies of people to do whatever it is they want to be done.  However, in the case of this young Katie, who was given a name to hide her identity from her very religious parents, Dolores uncovered a lot of past lives living actively through the young lady.  Most of them were living boring, everyday lives without much going on.  Some of the personalities were men, some were women, and they lived at different times.  But one of the personalities turned out to be very fascinating.  His name was Suddi, and he was a teacher at the Essene community. Dolores talked directly to him during live time during many parts of his life through the host, Katie.  Sometimes, he was a young boy, an up-and-coming community member, and sometimes the teacher of John the Baptist and Jesus Christ.  And sometimes, he was already dead and speaking from beyond the grave.  I think Dolores presented her testimony in a way that showed a diligent scientific method.  This Suddi character could have just been some demonic spirit hanging around in quantum physics wanting to mess around with Dolores and Katie, playing games with them.  But I don’t think so because of the amount of work that was done. Instead, I think it’s another situation where science has to catch up to an observed reality.  And the information was interesting and valuable. 

For me, the biggest revelation was that Suddi described the library there at Qumran, which is a subject of significant fascination for me, and it turned out to be much more elaborate than archaeologists have so far been able to get their minds around.  It was a large two-story enterprise with a working model of the solar system, according to Suddi.  And it had ten planets in it, which Zacharia Sitchen has been saying for a long time.  This idea about extra planets in our solar system is a New Age consideration, just like the impact of astrology on the human mind and other out-of-the-box thinking about what’s expected.  But much of what Suddi described through his host, Katie, live time across thousands of years of perspective has been confirmed by archaeologists in a way that a 22-year-old girl would know nothing about.  So, I found it a fascinating testimony recorded in a remarkable book.  And I think there is a lot to learn from such a method of scientific inquiry and that it’s not such science fiction as many would like us to believe.  I think many powers on Earth have figured all this out and used it to attempt to control mass populations.  They can’t be trusted to use this emerging science destructively because only they have figured it out.  I think in her lifetime, Dolores Cannon broke some of this regression theory code and reported some interesting historical evidence that begins to open the door to quantum mechanics, especially the entanglement that can appear bizarre to our living eyes but make a lot of sense once you start looking at reality, differently.  But what a fascinating place Qumran was, and the role it seems to have played in the life of Jesus and the future of all human civilization through Christianity—no wonder the Romans wanted to kill them all off so severely.  But no matter how hard those forces work to do so, the spirit of rebellion always emerges to challenge the static order.  In modern times, it’s not the Essenes but the MAGA movement.  Only this time, I don’t think we will all be slaughtered on the mountaintop of Masada.  But the slaughter will be on the other foot, and it’s taken thousands of years to reach this point.  And continuously residing in the background are many rebels and rogues living in our cars (bodies) and influencing what happens on an eternal quest for freedom the way a soul wants it.  Not necessarily a living body.  Merry Christmas!

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Mitch McConnell is Out in the Senate: Making a point, and making a difference

I thought it was a pathetic speech, Mitch McConnell’s last one as a senator in any leadership position.  He gave it right before Christmas in 2024, and it came across as petty but very revealing.  As I say all this, I get high-level politics and understand all too well how tough it can be working with people who disagree with you.  I am used to spending most of my time overcoming the objections of people who disagree with me and working hard to turn them into my way of thinking.  Not through force, but by showing them how much they would benefit from doing so.  Some of my best friends are powerful politicians who have to do that every day.  They work with everybody and anybody.  And for that matter, I understand Trump because he has all these traits naturally.  And since he first ran for office, or talked about it, back in the late 1990s with the Reform Party, I thought Trump would be great in a political role because he knows how to get things done and overcome people’s objections while showing them the benefit of agreeing with him.  That’s more of an Art of the Deal than a political thing.  However, that is what Mitch McConnell talked about in his last speech.  Instead, he referred insultingly to what he thinks people in politics are or should be doing.  And he narrowed it all down to two key ingredients that everyone who gets into political office seeks to do, based on all his vast years of experience in the Senate.  He says there are two kinds of people who go to the Senate: people who want to make a point, and those who want to make a difference. 

Mitch came across as an old man trying to learn to play video games.  What I heard from him was a frustrated person who realized that the game had changed from underneath him, and he had no idea how to adapt to it.  He was at the end of his career and wouldn’t be a part of anything under these new rules, and he was frustrated.  The world was going to move on without him, and he was not being revered as a great Senator who had been a leader for many decades.  He was being viewed as an Anti-Trump loser who sold our country out and was the kind of person who put his name on that CR at the end of 2024 that had been 1500 pages and lost the battle to Elon Musk and Vivek Ramaswamy on the X platform in getting the bill crushed before a vote could be made.  What replaced that bill was a much more narrowly focused CR with many bells and whistles removed, which bothered Mitch McConnell.  And that frustration came out in his speech when he referred to those against his way of doing politics as just getting involved to make a point.  I think what he said revealed why so many members of the Senate and the House have problems because they never did understand what getting into politics was supposed to be.  I find Mitch McConnell revolting, not because he was anti-Trump but because he had so much power, but he never used that power to build a replacement bridge on I-75 going over from Cincinnati into Northern Kentucky.  At one point in 2012, he shared the powers of government with John Boehner, who was Speaker of the House and lived right across the Ohio River and was just as motivated.  But both men dropped the ball and got caught up in the Washington game of Beltway politics where the lobbyists rule the day, and they became part of the problem.  Certainly not a solution. We still don’t have a bridge after decades of trying.  And they had all the levers of power to make it happen.

It’s not like I don’t know the type of people I think should be in the Senate.  I would say I know J.D. Vance pretty well.  He’s from my area, and I’ve met him often.  He’s nothing like Mitch McConnell.  I also know the newly elected Bernie Moreno.  I was one of his very first supporters and was invited to have lunch personally with him in the early stages of his campaign, and I was able to talk to him about why he was running.  He did not run for the Senate to make a difference or a point.  He wanted to be a good manager in the Senate, representing Ohio along the way.  When we voted for him, we were not voting for a MAGA disrupter who just wanted to make a point.  We wanted President Trump’s management support in the Senate so he could be a better president.  I also asked J.D. Vance and Bernie Moreno the same question privately.  I said, “If you get in, are you just going to be another louse hanging out on K-Street making deals with scum bags who want to destroy this country in trade for the benefits of some whore standing on the street corner?”  In both cases, they said to me “no Mr. Hoffman.  Absolutely not.”  J.D. Vance kept his promise so far and was an excellent Senator until Trump picked him to be V.P.  So we know the difference between a J.D. Vance, who was new, and an old corrupt politician like Mitch McConnell. 

And yes, when I spoke to both of those guys and many others in the House and Senate, that was my typical question to break the ice.  I am always interested in how they answer, and I can tell a lot by nonverbal communication, whether they are lying to me or sincere.  That’s my way of doing things, and it’s always why I tend to be in a position to ask those questions in the first place.  People respect my opinion and like it when I’m part of the process, especially on the front end.  In doing this kind of thing for several decades, I have known Mitch McConnell, and many have liked him over the years.  And they take the easy way out and listen to all the lobbyists when they shouldn’t.  And they played their role in jacking up our debt to over 35 trillion dollars and adding another trillion in wasteful spending every 100 days.  And they do all that calling the effort compromise.  When what they are doing is packing vast amounts of evil in these bills, passing them so everyone can get what they want, and selling that corruption as a good government that compromises with the bad guys.  Then, they say to their critics that compromising is more virtuous than standing your ground on anything.  And those who do are the kind of people who want to make a point.  They don’t understand how government works, and they certainly don’t understand the Senate.  But to my eyes, all that McConnell said on his way out the door sounded like a 90-year-old grandpa with one foot in the grave trying to learn to play Fortnite with a 7-year-old, slow, crusty and complaining about how fast the world was moving because he didn’t have the skills to play the game.  And that is why Mitch McConnell is out of the Senate, and we are all happy that he is.   

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Importance of Kari Lake Running Voice of America: What the world needs the most of

People will increasingly realize just how important communication is to a culture.  Out of all Trump’s picks for offices that need to work with a new government, I think Kari Lake’s being assigned Director of Voice of America is one of the best and most important.  After all, we just saw what radical leftists wanted for the world.  We saw their Brave New World authority concepts, and they tried to implement them and destroy our American Constitution along the way.  We saw them cancel the fireworks at Mt. Rushmore and any references to patriotism and memory of great American moments.  We saw flash mobs attack our heroic statues and attempt to overthrow our nation in every way.  So we can never forget how terrified our enemies are of the American message, and trying to keep it out of the mind of the world.  To perform what they wanted, the enemies of America, both foreign and domestic, needed to erase the idea of America and personal freedom from the minds of the many.  Luckily, one of Trump’s excellent skills as a builder of brands is an appreciation for the ability to communicate.  And he understands why selling the idea of America to the world is essential.  So he has appointed Kari Lake to do just that, which I think is a much more important job than a Senator or Governor, which she clearly would have been suitable for, but had both of those opportunities robbed from her through gross election fraud by criminals who wanted to hijack America and turn it into something else.  And how do we know they cheated? They kept counting individual ballot drops for weeks after these elections and contaminating the batches with percentages of mail-in ballots not verified by photo ID, and they kept counting fake ballots until they defeated her in the election.  Through election fraud, they kept Kari Lake from winning her last two races, because they know how good she is as a communicator.  So bad people conspired to keep her out of politics.

The Voice of America has a special place in my mind.  From my perspective in Liberty Township, I grew up looking at the three towers off on the horizon toward Mason and would listen to bits of it on AM radio.  I was an oddly patriotic kid growing up.  I listened to a lot of AM radio, especially WMOH, which was just down the road in Hamilton, on a CB unit I had that stayed on all the time.  Also near the Voice of America towers was WLW radio, which broadcasts 24 hours of freedom all over America, and I loved it.  My bedroom my mother painted in red, white, and blue stars by hand, which looked like a monstrosity about to perform at a 4th of July parade.  And she did all that because even at ages one and two years old, I had very patriotic inclinations.  I was one of the official Ronald Regan campaigners in grade school in the 7th grade.  I worked hard for Reagan, and I despised Jimmy Carter even though most of the kids in my school had no idea who those people were during that pivotal election of 1980.  I was a weird kid, and many people think I’m a strange adult.  But with my background, I understand all too well how important it is to sell the idea of America to the privacy of people’s lives, whether it’s while they are growing up or looking for entertainment at their homes.  There are many competing ideas out there for entertainment value, but I always thought America should do more to promote itself to the world, so they could learn to be more like us.  Because I have always loved the idea of “us”.  And I have spent much time trying to spread that love as much as possible.

Oddly enough, I grew into an adult who frequently appeared on WLW radio.  I loved the power of talk radio and have watched it evolve.  Because of my friendship with Darryl Parks, the old program manager at WLW radio, I moved away from corporate radio, as there was no future in it, and grabbed on to the independent media formats, which are now turning out to be the last refuge of such a vile conspiracy.  The bad guys believed that by taking over the corporate media controls, they would control America’s message, which turned out to be excessively wrong.  But the attempt at it shows the obvious danger. And Voice of America, like the Truckin’ Bozo Show on WLW, became captured assets to control the message of what America was.  During a particularly tough period in my life, one that probably would have killed most people, I was working 16-hour days five days a week and 8-hour days on the weekends.  My wife and I had only one car, so I rode a bicycle 12 miles each way to work for five years.  I was being sued by multiple people for multiple things, grotesquely unfairly.  But I was a hot-shot young person who was into lots of things, and there were a lot of bad people who wanted to pound me out of existence.  I learned to carry a chip on my shoulder that turned into a mountain after I survived all these things, always thinking in the back of my mind about that patriotic room my mom had painted for me and the goodness of fighting for the right to be happy, and free in the world. 

My only bit of happiness during that rough period was that Paul Harvey would come on WLW at 3:30  AM and do news and commentary, complete with his daily “rest of the story” broadcasts on the Truckin’ Bozo Show.  So that kept me going, believe it or not, when I had nothing else to look forward to.  I couldn’t afford legal representation for all those lawsuits, so I had to do the work myself.  Which I was successful at after more than three years of court cases.  So, I understand hardship, and I greatly sympathize with the pain that the entire world goes through for similar reasons.  Looking back on it, I think God pushed me to become very strong so I could help many people by understanding their perspective.  I loved Voice of America so much that even now, I visit the VOA Park several times a week to record my VLOG broadcasts, which I have found is much more potent than all the radio I listened to as a kid because there were no corporate controls to the effort.  So I get it with Kari Lake; she was very successful in traditional media.  Trump, who was very successful in media also, understands this importance.  Voice of America has become a captured asset of the enemy over the years, but now it will be the Voice of Maga.  And I know that over 300 million people are listening to it every day who are going through their life circumstances like mine, where there is no ray of hope but maybe a little 30-minute radio broadcast in the middle of the night, and that’s all they have to hang on to live for a few more minutes.  The world needs to hear more about how great America can be and is.  Kari Lake is just the person who will do it as the new Director of the Voice of America.  As history remembers it, this will be one of the most essential things that Trump does as President.  And we’ll reflect on how great it was that Kari was available to run VOA back to greatness for the many lives worldwide looking for a positive message.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Rats in MAGA Hats: The FBI has to be punished for what they did on January 6th, lying about their 26 paid informants at the heart of all the trouble

There is a lot that will change, and keep in mind that as hurt as everyone was over the CR from Congress, nobody has seen anything yet in that regard.  Congress should have never packed that bill entirely of so much nonsense; the CR should have been presented as one page and provided with it a plan.  When we talk about D.O.G.E with some of the wealthiest people in the world volunteering their time to bring sanity to the process, don’t expect there not to be broken eggshells.  This will not be politics as usual on any front.  And I would say to all those involved in putting together that 1500-page monstrosity full of garbage that the Democrats wanted, remember, they did not win the election.  America turned them away.  So act like it when thinking about spending money.  All the pain that everyone is going through is better than jail or worse.  So tighten up your belts, shut your mouths, and thank God a Constitution is protecting you from the punishment you deserve for the way you have screwed over all of us for years.  It will get very pushy, but it’s for everyone’s good.  This is why it is good for Vivek Ramaswamy and Elon Musk to be independently wealthy and to be attached to the Trump administration voluntarily because they can afford to be critical of horrible government efforts like this December CR that otherwise would have been passed mainly unnoticed by the public for over 100 billion dollars of additional debt to fund the government only for two more months.  In February, they’d all be back doing the same stupid stuff and looking for another global distraction to keep stupid media from reporting the details. And that whole process would continue, spending another trillion dollars in debt every 100 days and tying us all closer to the enemies of the world financially who want to destroy us.  No, it’s time to start saying no and sticking with it.

And that same mentality has to be enacted regarding the FBI.  Everyone is fortunate that we are talking about putting Kash Patel in a position to head the FBI and clean up all this mess.  Now we know for sure, beyond speculation, that the FBI had over 26 informants working the crowd for January 6th 2021 and that Christopher Wray lied about it to Congress. That’s why the day before that information was released to the public, the FBI Director announced that he would resign. Many people wanted him to stay on for his full ten-year term to shield them from further investigations.  But Wray doesn’t want or need any of that.  He’s already in trouble for participating in trying to destroy Trump, the guy who picked him to be in that role after Trump had to fire Jim Comey, and with Trump back in the White House, there is no future for Wray.  He played an evil, dangerous game of letting the Biden administration weaponize the government, and now they have all been caught.  His best option is to resign, take himself off the map, and run for the hills, which is what he’s doing.  That leaves a lot of bad guys exposed in the wake, and as to that, tuff tootles.  They did the crime; now they can do the time.  It’s not going to be nice; what happens to them?  And there will be a lot more media overall than there was over this continuing resolution that Congress tried to push through. 

January 6th, we always suspected, was a set-up job, standard practice for the three-lettered government agencies over many decades.  People were upset that there was election fraud and that they were going to lose President Trump to vast government corruption.  So they showed up to protest it, as they had a right to do.  The FBI decided to try to work the situation to its advantage by putting paid informants, 26 of them, at the Capitol and instigating trouble by leading the effort to vandalize and destroy property, which Ray Epps was essentially caught on camera doing.  Christopher Wray denied that he had any FBI assets at the site and that the accusations of such misconduct were purely conspiratorial.  Few believed him.  However, in December of 2024, we learned otherwise that there were 26 such people the January 6th committee had not interviewed or anybody for that matter.  We know the names.  We know what their financial compensation was.  We know everything except who told them to do what and what they told the angry mob to do to provoke violence and start a scandal they hoped would lay cover fire for their coup against a people’s picked government.  Trump was the pick of voters, and they played their part in running a coup against him to maintain control of the government against the people of our nation and the voting system we use to establish authority.  This is all nasty stuff to add to a series of horrendously terrible things.  That’s how it will be for a while; I’ll be reporting a series of horrible things that must be punished aggressively and without mercy.  Otherwise, we won’t have a future as a country. 

Yes, the FBI lied to us, as has most of the government.  And the January 6th prisoners have to be released as soon as possible, and they deserve recourse against those who put them in jail.  All those who participated in orchestrating that coup against Trump and then tried to incite violence to cover up the attempt and put the shoe of violence on the other foot have to be punished brutally.  And some out there will wonder if it needs to be that excessive.  Hey, it doesn’t matter if it’s a small or big culture; if people do wrong, they must be punished.  And pushing them out of their jobs and getting them out of the culture you want to fix is the first big step.  Many people have done wrong that has to be removed, starting with Christopher Wray.  But there will be many more to come and remember as you watch them cry and scream like little kids who didn’t get candy at the checkout line.  They are lucky we are so righteous.  Because they deserve it.  But continuing with the mess they created and expecting to slide fake money under the door to pay for it all is not how we will do things in the future.  Our government must work for our country’s people; it must serve them.  Not the other way around.  The people do not serve the parasites who have been running it.  And we are putting a stop to it.  That’s why we elected Trump, and he understands that.  And he has committed to the job.  And that’s how the spaghetti in the kitchen will be made with D.O.G.E.  Placating evil with friendships got us into this mess.  Now, there is going to be pain, lots of it.  And nobody has seen anything yet.  Get ready because 2025 is going to be a wild, historic year.  But more than anything, it’s all necessary because so many did so many bad things leading up to this.  And honestly, they are lucky to be alive after what they did. And in this case, they put rats in MAGA hats and tried to use that ruse to commit a vast series of crimes.  And they got caught.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Democrats Tend to Be Bad With Money: The attempt to hide a lack of value behind chaos and emotion

One of the big takeaways when you meet people who have all kinds of psychological problems and tend to lean toward Democrat politics is that they are bad with money.  They don’t understand money, don’t like to talk about money, and tend to have a natural hatred toward people who do have money because of what money represents in the world.  Money is a measure of value; it’s what something means to someone else in an agreed-upon value of exchange.  Then naturally, those who don’t produce much value in the world or are insecure about that value and what people think of it resent money because it exposes them to all their insecurities.  That is why I say that the participants have problems in Democrat politics, which is why they are attracted to forms of collectivism to hide their lack of value from the world behind disguised altruism.  They are broken people who are otherwise detrimental to all existence.  And I don’t say all this to disparage people needlessly, but we have to understand why and how these people have moved into government employment and regulation.  As we move into talks about reducing government employment and the many millions on a government payroll who do too little and get paid way too much, at the heart of the problem is this problem of Democrat politics, the hatred of money, and the desperate effort to use collective services to hide their otherwise worthless, social traits.  Government expansion for the sake of social goalposts rather than the value of a job well done and work performed that people value and want.  The great fear many have about the efforts of D.O.G.E demanding, for instance, that people return to work after years of staying home and getting paid for it has at the heart of it this sense of entitlement that is expensive.  A person exists, and someone needs to pay them for that existence rather than earn their way through life for the value performed that people want.  This makes any government oversight a rejection of people who have decided to be worthless to the world because of their lack of productivity.

You see this kind of thing all the time in business these days, with woke politics and its attempts to embed itself into an American capitalist culture.  Hidden behind the complaints is a genuine desire to conceal their worthless nature.  Companies use money to measure value. In that case, it is that premise that liberalism has used through Democrat politics to hide useless behavior and attempt to disguise it as a value.  For the same reason that Joe Biden is working to sign protection for federal workers before he leaves office, allowing them to stay home under continued employment, by law, the same methodology has been applied to the world of business and attempting to attack profit and loss statements and replace those values with woke compliance.  Once that is the assumed value, all actions that relate to the measurement of money become irrelevant, and it’s not soon after that a company goes bankrupt.  Or at least performing poorly financially.  It has been stunning over these last few years because many of the money haters out there thought things were shifting in their direction to see how many open Marxists have emerged and how much they profess for more government regulation to impose their version of fairness upon the world, that ultimately means, to protect them from value judgments that are traditionally measured in money.  They want more government pay for less work done, and the gig only works if everything takes away the value of money to measure success and replaces those needs with woke politics. 

Karl Marx was always a money-hating despot who wrote his philosophy with an eye toward total social disruption.  And for people who question their value, Marxism gave them a home to hide in from the world in hopes that nobody would notice how lazy and stupid they were.  Karl Marx himself died a very broke person. The only reason his philosophy of communism and, overall, Marxism spread the way it did was that it was a weaponized idea that served the concept of centralized governments.  Over time, these ideas migrated into the human resource departments of most of our companies and their measurement policies of money.  As many scratched their heads about this activity, the attempt was to replace monetary value as a measurement of social compliance scores and to make dog-eat-dog capitalism subservient to fairness measurements imposed by the government for more government expansion.  And under that premise, of course, the government grew in uncomfortable ways and cost too much money to maintain because too many worthless participants were leeching off the system.  That has been my argument about public schools for years. Finally, more people are catching up to it, and we are now having honest conversations about it.  But it wasn’t always that way.  We were told to spend infinite amounts of money on public schools no matter the results because the measurement wasn’t in cash but in creating fairness in the world.  And from there, budgets ran out of control.  Most of the time, when you see a runaway budget, Democrat politics is looming in the background and is seeking to be subsidized by emotional measures to avoid monetary value.

Money has to be the measure to have a healthy relationship with the world.  And everyone should love money for the truth it reveals about people.  And we must have a government that honors and respects money as a measure of value. For instance, the Biden administration is purposely selling off portions of the border wall with Mexico out of spite because Trump is returning to the White House, and they want to make it hard for him to return to building the wall.  The wall itself is a statement of value that people crossing that border are moving from a Marxist government in Mexico to a capitalist government in America, and one is better than the other.  But Marxists want to hide that value measurement from the world with borderless sentiments so that people hopefully won’t notice.  That kind of policy ends up on P&L statements worldwide, slowly destroying everything in the background.  But at the heart of it is a hatred of money because it exposes bankrupt personalities from judgments cast upon them for their worthlessness.  Such people could be given millions of dollars, but they still waste it faster than they get it because they are bottomless pits of destructive personality traits that they attempt to hide from the world through government power and a change in how value is perceived.  In truth, there is only one way to measure value, and money is the agreement among the human race on how to express it across culture and social alliance.  Having a love of money because it measures shared value accurately is healthy and good.  And we must return to it for the good of a productive future.  And not fuel jealousy from those who don’t work hard to be good people and reside behind social policies that point to money as the villain when it’s the other way around.  

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Truth About Drones Over New Jersey and the World: Forces losing control are trying to scare us back into submission

So, what’s going on with the drones all over New Jersey and many other places around the world?  I think many people are partially correct about what they think they are.  Alex Jones is not wrong; I do not doubt that the evil forces in the world are trying to provoke a nuclear war with a false flag event.  That is how they have gained and stayed in power after all these years, through fear, so ahead of Trump’s return to the White House, there are no doubt plans for mass chaos in any way possible.  I also know a lot of people who think that the actual government of the world, behind the World Economic Forum activity, are aliens running everything from behind the military-industrial complex, and they are all stirred up that they feel they are losing control with the incoming anti-globalist position of President Trump.  As Trump said, and I agree with him, if aliens are flying around harassing our people over our sovereign country, then shoot them down.  Don’t assume that just because they have UFOs or whatever they want to call them these days, they are superior to any of us.  We have sovereign rights over our domestic country and do not yield them to anything or anybody.  That has to be the American policy.  We do not yield to anything “greater” than us.  Never forget, H.G. Wells, who wrote War of the Worlds, was a major socialist, so this idea of fear of something that pushes everyone to support global communist governments out of fear of some superior otherworldly force is a rather stupid one, yet many are hoping that such a fear might prevent what is going to come from the new Trump administration.  There is plenty to be concerned about, but if I bump into any of these characters, the same rules of personal protection apply, no matter who they are.  I’m with Trump; shoot them down.

I’ve done a lot of research on this topic; I went to Roswell, New Mexico, to study this topic.  I’ve seen plenty of UFOs.  And while I do have lots of very complicated thoughts about how the world was seeded with life and that I think humanity is much older than what we find on Earth through linear history, most of the UFO sightings that we experience are primarily politically motivated by those who are seeking to control us through the fear of what might be.  By constantly reminding us of something superior that is out there beyond our world, their hope is to shepherd us into following global leadership toward a one-world international government for personal protection.  It’s no different than when a rancher cracks a whip to drive cattle or some other herd of animals in the direction they want them to go.  Not long ago, I did a whole report about the CIA and UFOs at the old LeSourdsville Lake Park in Monroe, Ohio, and just a few days later, one appeared right over the Speedway there.  It hovered in the sky just a few miles from my house, clearly in front of the cars stuck at the traffic light for all to see.  Then it flew off to the north at such a pace that the centrifugal force would have killed everyone inside it, as it went from zero to thousands of miles an hour in less than a fraction of a second.  I think there were a lot of things going on with that UFO sighting, but I don’t think it was aliens visiting us.

https://twitter.com/jimfergusonuk/status/1868263545432842401?s=46

There are a lot of AI programs watching everything being said, and with drone technology being what it is today, they are very advanced and can run entirely off computer programs to create brilliant illusions. If you’ve ever seen some of these modern drone shows, they are very sophisticated.  There are also skycars, the size of buses that fly around all the time and can fly very well.  Additionally, projection technology, which I think was the case with the UFO in Monroe, directly addressed my comments and explained how it moved so fast in the sky.  It is possible to project a 3D image in an almost holographic imprint against the molecular structure of air, especially on high-humidity nights or similar cloudy conditions.  So I think we are seeing a lot of attempts here to scare the human race back into submission as the world is seeing all these trends toward populism that are getting well out of control.  After all, we have people like Giorgia Meloni of Italy and Javier Milei of Argentina, who are the rising stars of leadership in the world, and that is a very new thing, which is joining Trump as an anti-globalist force in control now.  And globalism has been attached to UFO phenomena from the beginning of the United Nations.  That’s why there is so much on Netflix: to train the human race in such speculations so that the government can provide parental roles for protection.  However, the trend is to reject that projection and control the fate of each country individually.  And ahead of Trump returning to the White House, the globalist forces are in a panic, which they are showing through control over this particular kind of technology that is more visual than actually dangerous. 

So what I think, whatever forces they are, the powers that have been in control are losing control and are throwing a fit ahead of Trump’s inauguration.  And they are trying every trick in the book to hold power from a world that is quickly rejecting globalism massively.  When I witnessed the UFO event in Monroe, it was just a letdown to be so obvious.  I did a video and written article about all this and here was an answer just a few days later in an attempt to re-establish an alien attack narrative that organizations like the CIA count on to keep mass society under control.  But my research in Roswell had already convinced me that much of the UFO talk out there was more commercial than realistic.  Oh, I do believe in life on other planets.  I think there is a lot of it out there, and as we move into space, we will learn a lot about ourselves.  But most of the Roswell incident was out of commercial needs to boost their economy more than alien visits.  And that is most of the time the case.  Democrats, like Hillary Clinton and John Podesta, have been very excited about a Full Disclosure event that will reveal all that we know about aliens interacting with our government, and that same type of mentality is behind this current drone invasion that is happening all over the world.  But none of that will change the political trajectory we are all on.  If something flies over our countries, we need to shoot them down.  We do not want more government to protect us from aliens, which has always been the push.  If the aliens want to talk, we can talk.  But we are moving on as a human race to a government representing the work people need to have done.  Not one that people worship like a god out of fear of some force that’s out there and has more technology than we do.  Those days are over, and they are never coming back. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Biden Crime Family: Rudy Guiliani wrote the book, now we must have the courage to prosecute

I’ve always been a big fan of Rudy Guiliani, and I took what was done to him after the Trump coup in 2020 with massive, government-sponsored election fraud and sought to personally destroy him in every way, shape, and form as a very personal attack.  Rudy is one of the best law enforcement officers we have seen in this country, America.  He is much bigger of a figure than Elliot Ness, who took on Al Capone and the Chicago mob.  In New York, Rudy Guiliani took on all the big crime syndicates in the 80s when it was tough to do so.  They were bleeding the city dry, and Rudy came along and cleaned it up, especially going after the Gambino crime family.  Rudy knew what organized crime was and knew it early on with Joe Biden, which all turned out to be true.  Rudy was the first one to get his hands on the Biden Laptop from Hell, and he was all over the election fraud from 2020, at a time when no lawyers in the country dared to come to Trump’s defense.  Rudy was there, and his fight for justice has cost him dearly, as the BAR has taken away his law license for defending Trump, bankrupted him in court for questioning election fraud, and destroyed a reputation it took a lifetime of good work to build.  Over the last four years, they have left Rudy Guiliani, the great crime-fighting mayor, destroyed in every way except the one that counts most.  They have not destroyed his spirit.  Instead, Rudy, under a vicious attack from government mobsters, sat down and wrote a book about why the Biden crime family should be prosecuted, and he played it all out for any court of law to get their minds around.  And the book came out just before the 2024 election, at the end of October.

The book was published by WarRoom Books, which is Steve Bannon’s group that runs the very famous podcast, and I would recommend it to anyone.  It’s called The Biden Crime Family: A Blueprint for Their Prosecution, and it’s a good read that is important for our times.  My first statement about the book and why I got it was to put some money back in Rudy’s pocket.  He more than deserves it.  He was nearly destroyed trying to do the right thing.  I’ve spent many hours explaining to people why and how the mob elements of our society moved into government, and this case against Rudy is more than just political activism.  It’s revenge because Rudy was successful in putting away crime families.  The Biden’s know the type of people they have feared most, so using government power stolen through massive election fraud, they went after one of their enemies that was most threatening to them, and they sought to utterly destroy him and Trump.  And anybody connected to Trump directly or indirectly.  And just to rewind the tape, that was the case up to the assassination attempt of Trump in Pennsylvania during the summer of 2024.  When the bullet missed Trump, the country rallied behind him, and the tables suddenly turned in a different direction.  By then, this book was written.  Trump won the election.  Many people are inclined to let Biden go off into a corner and hide from the world for the rest of his life, which is about five more minutes based on how he looks and acts.  Most people have a sentiment to move on from the nightmare that was the Biden administration and the Democrats who ran him in the background, like Barack Obama.  Americans tend to live and let live.  But I would caution against that action because the Biden crime family committed significant crimes, and they have to be punished. 

The crimes were influence peddling, and many people in government still do it.  Biden started selling off influence using his family as a broker when he was a senator.  He was the check valve for the Obama radical that Democrats used to keep the system intact at the time.  But most of those in government at that time and some in the present have been selling influence to those willing to buy it essentially since the start of our republic.  And the Biden crime family has been one of the worst, operating essentially the same way crime syndicates did.  And the evidence is all over the Biden laptop, which the FBI purposefully kept from the public, just as they did Anthony Wiener’s laptop and all the deleted emails of Hillary Clinton.  When organized crime moves into your government positions, you have a big problem, and we certainly did.  Joe Biden, with his son Hunter, sold direct influence to foreign actors while he was Vice President.  That went on while he was president, and the family used Joe as their primary revenue stream.  People worldwide would essentially pay for access to the White House, which went on for more than 12 years.  But that’s not all.  In Rudy’s book, he chronicles what the Biden family knows about Joe Biden’s diagnosed dementia, which is a significant security risk.  But through their fear of losing their money racket of influence peddling, they have tried to keep that from the public, which is a serious case of elder abuse.  The knowing mistreatment of an old man and concealing the condition from the public to avoid questions of security compromises is highly illegal and very serious stuff.

And we can’t forget what was done; we certainly can’t forgive.  We might want to move on, but this criminal government tried hard to destroy anybody who stood in their way, especially Rudy Guiliani.  And they can’t be allowed to get away with it.  Rudy deserves to have his reputation completely restored; he needs to be able to practice law unrestricted, and the Biden crime family needs to be punished as an example for others doing the same thing.  The lack of desire to avenge the Biden family is because most other politicians around Joe Biden are doing the same thing.  How else could they have become wealthy while their primary income was in public office?  It has been a dirty game.  We are cleaning it up with a freshly elected Trump administration that has earned the right to reform this criminal-oriented government completely.  But we can’t go soft on the old man because he was just the figurehead.  There are a lot of characters in the background who used Joe Biden to do their dirty work, and they need to pay for their crimes.  To live in a law and order society, you must punish criminal activity aggressively.  And there is no bigger target presently than the Biden crime family.  Many evil people are watching and seeing what we do about it now that we know.  Rudy wrote out the case with great clarity in his book for more reasons than well-deserved revenge for all that has been done to him.  It’s out of a sense of justice that he wrote that book.  And one that people should read and act on so that it never happens again. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Why Trump Won: Brand building is the key to establishing and maintaining relationships

So many important lessons can be learned from the Trump election of 2024.  But, the reason Trump won has yet to be talked about much.  The assumption is that Elon Musk came in at the last minute, after the assassination attempt in July, and put many millions of dollars into Trump’s campaign as the world’s richest man.  But to assume that, you would have to believe that money wins elections and that those who raise the most money and spend it will win the election.  Of course, the media, which sells ads and makes its money off politics during elections, wants everyone to think that.  But it wasn’t true.  Kamala Harris spent on her 2024 campaign 1.5 billion dollars and ended up, at the end of it, millions of dollars in debt.  She spent more than she had, which was a lot.  Who in their right mind gave her money who had that kind of money?  I could have told them they were wasting their time.  Wait, come to think of it, I did tell them.  But they didn’t listen.  Reports say that Trump spent much less than that, hovering around the 1 billion dollar mark, which is what many think it takes to run for president these days, but I’m not even sure that is the case.  But the bottom line is that Kamala spent a lot of money and didn’t move the needle in any kind of positive direction.  So why?  That’s the most critical question.  If Trump and Kamala spent even more money, why did the money spent work more for one, not the other?  So you can’t say that Elon Musk bought Trump the election, that would not be accurate. Instead, something much more important happened, and Trump did a masterful job at it, as we would all expect. 

A person’s brand is one of the most essential attributes of their personality; it’s how people come to know you and what they think of you when you aren’t around them anymore.  In everything you do in life, you must build your brand and use it to gain cooperation from your peers.  I have a very strong brand presence on many fronts.  For instance, I was having a fancy dinner with many people with strong opinions about my brand.  We were all ordering dessert, and the people with us at this dinner were from all over the world.  So I ordered a cake with many special effects to demonstrate how extraordinary the desserts were at this dinner and encourage our guests to be a little daring.  After all, I figured my brand was so good that I could handle a little wildness.  So I ordered a special cake, which came out with dry ice spewing everywhere. A tree made of cotton candy came out on top of it.  Those combinations of things made my dinner guests laugh because of the contrasts.  They were not very “manly” things to do and seemed like something they would never expect coming from me.  But that’s also why the Trump Dance works for Trump at rallies; it contrasts his tough guy image.  That image is his brand, and it’s how people learn the nature of the values of the advocate.  Without a brand image to maintain, my ordering the cake and the reaction to it would have just been about food.  But I made it into something else to advance why we were having the dinner together in the first place, as a team-building event that people would not soon forget. 

Trump has been one of the best in the world at building and applying brands.  His family name, Trump, is recognized worldwide and establishes quality and luxury for those who see it.  Trump built the brand over a long period and, about ten years ago, decided to use it to put America on its back and to Make America Great Again.  When people saw the Trump Brand anywhere in the 80s and 90s, they think of wealth and luxury, which is a way for Trump to take The Power of Positive Thinking and apply it to wealth generation.  So when Trump decided to run for office in 2015, he just brought his brand with him and beat Hillary Clinton based on the strength of his brand, as he spent a fraction of the money most campaigns would to win such a high office.  When he disrupted the system and everyone in the world came after him, Trump used his brand to rise above the critics in a way only his extensive, positive brand would have allowed.  Like my story about the cake, if you have a strong brand, you can provoke much action that either supports or contrasts it.  For my dinner guests, expecting an uncompromising gunslinger to shoot anybody who does injustice is a sharp contrast to sitting there eating a chocolate cake with pink cotton candy all over the top.  Showing such a moment of comparison within my brand earns trust because it contrasts my customary behavior.  But without the brand, there wouldn’t be any opinions or jokes to evolve a dialogue of trust that was needed for such a moment.  On a much larger scale, Trump used his brand to carry the lofty goal of Making America Great Again into a value system people felt they could invest in.  And they did.

One of my favorite campaign items from the 2024 election is a Trump 2024 switchblade.  I obtained it under unusual conditions, and it was undoubtedly one of the best souvenirs of Trump I had ever seen during the election.  Trump’s name was on everything, from knives to hats to shirts, flags, glasses, anything and everything.  And that was because Trump had built a brand that gave value to obtaining those items.  That Trump knife would be just another knife if it didn’t have Trump 2024 written on it.  On the other hand, Kamala spent a lot more money trying to create an impression, but her brand didn’t have roots in which people could invest.  So, as she tried to make an impression on voters, she did not have a brand that people could understand and invest in.  Nobody was rushing out to buy a Harris hat or shirt.  But people were flocking to buy a Trump hat.  They couldn’t make enough of them.  And in the end, that is what ended up mattering most.  Even though Elon Musk spent hundreds of millions of dollars on the MAGA movement and Trump himself, it was Trump who built a brand worth investing in.  Without the brand, the money was tossed to the wind like drunk gamblers in a casino late at night. The brand allows people to invest in the person who built it, for better or worse.  But once you have the brand, you can use it to sell ideas to people who have enough rooting to grab on and take action.  And the Democrats, they didn’t do any of that.  They tried to create impressions but had no substance behind their brand to sell an idea.  That caused them to toss much money at the effort only to have it wasted because there was no brand worth investing in.  So the ideas that Democrats had couldn’t be sold to a public so empty that they’d buy any impression.  When it came to Trump, people bought into a brand he had built for over 4 decades, and he put it all at risk to become president.  And as a result, the brand outlasted the attempts to destroy it.  Now, with that brand value, America can do as Trump’s brand indicates: to Make America Great Again.  When people see that term, they think of quality, wealth, and tenacity.  And the nation can rally to the cause because a brand can sell the idea and sustain the results.  Rather than just creating more false impressions that people have become long weary of.  And this will be the case for politics over the coming century.  It’s not enough to spend money. Instead, the money has to have a brand that people want to invest in and make it their own. 

Rich Hoffman

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