New Space Capitalism: The future everyone needs to understand

I recently finished Rainer Zitelmann’s New Space Capitalism: The Entrepreneurial Path to the Stars, and I keep coming back to it the way you return to a tool that finally fits the job.¹ The book lays out, without apology, why private entrepreneurial energy is the only force capable of turning space from a government prestige project into an actual economy. It is timely in a way that feels almost engineered. SpaceX just put Starship Flight 13 into the Indian Ocean on July 24, soft splashdown, vehicle intact, heat shield looking better than anything we have seen before.² The ship floated. They got the data they needed. Flight 14 is already being talked about as the first attempt to catch the upper stage with the tower arms the same way they have been catching the boosters. That is not incremental progress. That is the difference between a science fair and an industrial process.

I have been telling people for years that you do not get rich having a job. You get a job so you can generate capital to invest. The job is the seed. The investment is the harvest. Space capitalism is simply that principle applied at planetary scale. The people still arguing for socialism or some managed industrial policy while this is happening are arguing from a world that no longer exists. China has spent years trying to close the gap by copying hardware and flooding the sector with state capital. They just managed their first controlled recovery of an orbital-class booster on a sea platform in July.³ That is real progress for them. It is also roughly where SpaceX was a decade ago. Meanwhile Falcon 9 boosters are routinely flying into the mid-thirties on the same airframe, with landing success rates above 98 percent across hundreds of attempts.⁴ SpaceX flew 165 orbital missions in 2025 alone and accounted for roughly half of all global launches and the overwhelming majority of mass to orbit.⁵ That is not a technology lead. That is a cultural lead.

The difference is not the Raptor engine or the stainless steel or the heat tiles. Those can be photographed, reverse-engineered, and eventually duplicated. The difference is the rate at which the organization turns failure into usable information and then into the next vehicle. SpaceX treats a destroyed Starship the way a good machine shop treats a bad casting: examine it, learn the exact failure mode, change the process, and build the next one faster. Legacy aerospace still largely operates on cost-plus contracts and risk-averse engineering cultures that treat every anomaly as a reason to add margin, add process, and add schedule. The result is that the customer pays more, the schedule slips, and the learning rate collapses. SpaceX inverted the incentive. They absorb the cost of the explosion so they can keep the learning curve steep. By Flight 13 the heat shield held, the engines relit for landing, and the vehicle came down where it was supposed to. That is what iterative capitalism looks like when the capital is allowed to take real risk.

I watch the documentaries SpaceX releases about the troubleshooting and I see the same pattern every time. A giant bicycle-chain style link on the tower fails to release. Someone drives through the night, pulls a spare from Cape Canaveral, hauls it to Boca Chica, and the schedule holds. That is not a process document. That is a producer culture. You cannot copy that with spies or with five-year plans. Communist systems excel at mass production of known designs once the design is frozen. They struggle when the design is still moving and the only people who can keep it moving are the ones who will crawl through broken glass at two in the morning because they own the outcome. Measure engagement by bodies in seats and you end up with four people bumping into each other for two days to produce what one highly engaged person finishes before lunch. SpaceX figured out how to recruit and keep the engaged ones. That is the real moat.

The same cultural gap explains why the space economy is going to generate most of its new wealth inside the United States rather than in China, Russia, or the European Union. Property rights, residual claimancy, and the ability to keep the upside of risk are not optional extras. They are the operating system. Zitelmann is clear on this point: without the ability to own, buy, sell, and profit from what is built off-world, private capital will never flood into the frontier the way it flooded into every previous frontier. Government programs can demonstrate capability. Only capitalism compounds it. That is why Starship production is being scaled toward rates that sound insane until you remember that the same people already turned Falcon 9 into a high-tempo airline. Musk has talked openly about the long-term goal of building ships at aircraft volumes. The Gigabay and the other production infrastructure at Starbase are not theater. They are the physical expression of a belief that the limiting factor is no longer physics but the rate at which you can turn steel and labor into reliable vehicles.⁶

I keep hearing the money managers on Wall Street talk as if they understand this because they read the same research notes everyone else reads. Most of them are still pricing SpaceX as if it is a conventional aerospace contractor with a flashy CEO. They are looking at the wrong variable. The variable that matters is the compounding of learning rate under a producer culture. Once the catch of both stages is routine and the vehicles are turning around in days rather than months, the cost curve drops into territory that changes every other industry that depends on mass to orbit. That is when the millionaires get made, and not just among the early employees. The people who understand that the real product is not the rocket but the industrial metabolism that builds and flies the rocket will do very well. The people who keep treating it as a government-adjacent science project will wonder why the returns never arrived.

Look back at why we stalled after Apollo and the pattern is obvious. Kennedy started it. Nixon finished the landings and then watched the program lose political oxygen. Reagan talked about the Strategic Defense Initiative and commercial space but never forced the institutional change. The Bushes treated it as a budget line. Obama treated it as a photo opportunity. Only under Trump did the commercial providers get the contracting environment that let fixed-price risk-sharing replace cost-plus stagnation. The conspiracy theories about why we never went back are mostly noise. The practical explanation is simpler and more damning: once the political class decided space was a discretionary prestige item rather than an industrial frontier, the producer culture was starved and the looter culture took over the process. Every time a new administration tried to restart the engine it discovered that the institutional memory of how to move fast had been replaced by the institutional memory of how to manage risk into paralysis.

That is the same dynamic we see today when people claim China will simply copy Starship and undercut the market. They can copy the geometry. They cannot copy the willingness to destroy vehicles in public so the next one is better. They cannot copy the high-engagement talent pool that treats a scrubbed launch as a personal failure rather than a bureaucratic delay. Two decades is an optimistic timeline for them to close that gap, and even then they will be chasing a target that is still accelerating. Sabotage through capital markets and media narratives is the more realistic short-term threat, which is why the ownership structures and the narrative discipline matter. The IPO that finally brought SpaceX public is not just a liquidity event. It is the moment the capital markets have to price a culture instead of a set of contracts. Get that price right and the rest of the space economy follows. Get it wrong and the same people who missed the internet will miss the orbital economy.⁷

I want more people to be capitalists rather than spectators. The path is not mysterious. Read the book. Watch the flight tests with the eyes of someone who understands that every successful landing is a data point on a learning curve that is still steep. Understand that the producers are the ones who stay late, drive the spare part across the state, and treat the schedule as a promise rather than a suggestion. The looters will always be waiting for someone else to finish the hard part so they can claim a share of the result. Space capitalism works because it keeps the residual claim with the people who actually do the work. That is why the wealth is going to concentrate where the culture of engagement is strongest. And that is why the next decade is going to look very different from the last one.

Footnotes:

¹ Rainer Zitelmann, New Space Capitalism: The Entrepreneurial Path to the Stars, with a contribution by Newt Gingrich (New York: Skyhorse Publishing, 2026). The book argues that secure property rights and entrepreneurial residual claimancy, not government programs, are the decisive conditions for turning space into a functioning economy.

² SpaceX, “Starship’s Thirteenth Flight Test,” July 24, 2026, https://www.spacex.com/launches/starship-flight-13. The vehicle executed a landing flip, landing burn, and soft splashdown, remaining intact in the Indian Ocean and providing the first clear views of an intact heat shield after reentry.

³ Reporting from CCTV, Reuters, and BBC, July 10, 2026. The Long March 10B first stage was recovered on an offshore platform using a net system, China’s first successful controlled recovery of an orbital-class booster.

⁴ Wikipedia, “List of Falcon 9 and Falcon Heavy launches,” data current through July 30, 2026. Falcon family boosters recorded 639 successful landings in 652 attempts (98.01 percent). Individual boosters have reached 36 flights.

⁵ BryceTech 2025 Global Space Launch Report, summarized in Via Satellite, April 10, 2026. SpaceX completed 165 orbital launches in 2025, approximately 51 percent of the global total, and launched roughly 85 percent of all satellites that year. U.S. providers overall accounted for nearly 60 percent of global launches.

⁶ Elon Musk statements and SpaceX production disclosures regarding the Gigabay facility at Starbase and long-term Starship production targets measured in hundreds to thousands of vehicles per year. See also SpaceNews and Teslarati coverage of high-rate launch site and manufacturing infrastructure, 2025–2026.

⁷ SpaceX IPO filings and contemporaneous reporting from CNBC, Reuters, and Bloomberg, June 2026. The offering priced at approximately $135 per share for a valuation in the $1.75–1.8 trillion range, the largest IPO in history by capital raised.

Bibliography

BryceTech. 2025 Global Space Launch Report. April 2026.

Musk, Elon. Public statements on X regarding Starship Flight 14 tower-catch plans and production scaling, July 2026.

SpaceX. “Starship’s Thirteenth Flight Test.” Official mission summary, July 24, 2026. https://www.spacex.com/launches/starship-flight-13.

Wikipedia. “List of Falcon 9 and Falcon Heavy launches.” Continuously updated launch and recovery statistics through July 2026.

Zitelmann, Rainer. New Space Capitalism: The Entrepreneurial Path to the Stars. Contribution by Newt Gingrich. New York: Skyhorse Publishing, 2026.

Additional reading that sharpens the same themes:

Ayn Rand, Atlas Shrugged (for the producer/looter distinction that maps directly onto the engagement cultures described here);

Walter A. McDougall, …the Heavens and the Earth: A Political History of the Space Age;

John Logsdon’s multi-volume histories of the post-Apollo policy environment;

and Zitelmann’s earlier works on the power of capitalism. 

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

He Who Owns the Gold Rules: But Knowledge is the new currency, and the only one, that really matters

I was sitting upstairs in that restaurant on the boardwalk at Put-in-Bay, looking out over the water while the Teams calls kept coming in. The view pulls you in if you’ve been there. There’s the big central park, the U-shaped stretch of bars and shops wrapped around it, and then the thick forest of masts and hulls filling the harbor in front of it. From the second story you can pick out the bigger boats if you know who owns them. I had a bowl of shrimp and ice water in front of me and the restaurant’s Wi-Fi was solid enough that I could answer questions from people who wanted me on their advisory boards for twenty minutes at a stretch. Manufacturing people mostly. Plastic bottles one day, ship parts another. They all want to know the same basic things: how do you use capital, how do you hire the people who will build something the market actually needs, and how do you keep the whole machine from coming apart when the rules keep changing under your feet.

I told the woman who seated me I needed a quiet corner with good reception because I had a couple of these calls to get through before I could rejoin my family. She set me up where I could still see the bay. Between questions I kept glancing left at those boats and thinking about the men I know who keep them there. A slip and a vessel in that harbor is not a cheap hobby. You’re talking real money, the kind of money that used to stay inside a company so the owners could make payroll and renegotiate supply contracts when things got tight. A lot of those boats are paid for by people who once sat in the CFO chair of companies that no longer belong to the families who built them.

It put me in mind of an old bakery owner I used to deal with years ago when I was younger and still learning how the world actually worked. Transactions did not always go my way. When they didn’t, he would look at me with that half-amused, half-hard expression and say the line I have never forgotten: who owns the gold rules. It was a ruthless statement and a true one. I lived by it, learned from it, and used it for a long time. Gold meant control. Gold meant the ability to set terms. Gold meant you could decide who got paid and who got squeezed. In that older economy it was still possible for a privately held company to own its own gold, to keep its own books, and to weather a rough season without selling the whole enterprise to strangers.

That economy is gone. The currency changed. The Federal Reserve prints money at a scale that would have been unthinkable when I was dealing with that baker, and that printed money does not stay neutral. It floods into investment channels that then go looking for hard assets—companies, homes, anything that can absorb the excess liquidity and launder it into legitimate ownership. After the COVID disruption the process accelerated. Supply chains seized up. Costs for materials and labor jumped. Minimum-wage pressures and regulatory layers that had been building for years suddenly became impossible to absorb on the old margins. A lot of long-standing private companies found themselves carrying debt loads they never would have taken on in a tighter money environment, or they found their CFOs more interested in the lifestyle the easy capital could buy than in protecting the cash flow that kept the doors open.

I know seven different CFOs who keep boats in that same harbor at Put-in-Bay. They are not moral monsters. They are shortsighted in the particular way the new rules reward. When the money was flowing they took what the system offered. Some of them sold the companies out from under the owners who had built them. Others loaded the balance sheets with leverage that looked smart on paper until the interest rates and the inventory costs and the slower collections all hit at once. The blood in the water brought the sharks. Private equity and institutional capital showed up with the printed money and the patience to wait out the distressed sellers. The old privately held firms that had lasted decades suddenly could not hold. Bankruptcy or forced sale became the only remaining moves that preserved anything at all.

The numbers back up what I have been watching on the ground. Since 2000 the count of private-equity-backed companies in the United States has climbed from roughly two thousand to more than eleven thousand five hundred, and by late 2025 the figure was approaching thirteen thousand. Over the same stretch the number of publicly listed companies on the major exchanges fell by about thirty-five percent, from around seven thousand to roughly forty-five hundred. Private equity did not invent the pressures that hollowed out traditional ownership, but it has been the primary vehicle that absorbed the wreckage. Business bankruptcy filings, which dropped to historic lows in the immediate post-stimulus years, have been climbing steadily again. In the twelve months ending in mid-2025 they were up more than eleven percent year over year, with business filings themselves rising into the twenty-three to twenty-four thousand range. That is still below the peaks of earlier crises, yet the direction is unmistakable and the casualties are concentrated among the mid-sized and long-private firms that once formed the backbone of local manufacturing and distribution. 

The people who call me for advice are trying to figure out how to survive inside this new arrangement. They still think in the old terms. They believe that if they can just get enough gold—enough capital, enough line of credit, enough valuation—they will be able to rule the way the bakery owner once ruled. I tell them the truth as I see it from that restaurant window. Gold is still useful, but knowledge has become the scarcer and more powerful resource. The man who understands how to turn knowledge into something the market will pay for can acquire gold whenever he needs it. The man who only knows how to hold gold, or how to extract it from someone else’s balance sheet, is playing a game that is already being rewritten around him.

A lot of the capital washing through these deals is not patient industrial capital. It is money that needs a home after the Federal Reserve expanded the money supply at rates that had not been seen in modern times. M2 grew by roughly forty percent in the two years after the pandemic began. That liquidity had to go somewhere. It went into private equity funds, into real-estate investment vehicles, into every channel that could convert paper claims into ownership of real productive assets. The result is a quiet transfer. Private ownership is not outlawed. It is simply made more expensive, more leveraged, and more vulnerable to the next policy shock until the original owners are forced to sell or fold. What replaces them is often a portfolio company whose ultimate decision-makers sit in New York or London or some other distant place and whose primary obligation is to the limited partners who supplied the capital, not to the community that once depended on the firm. 

I do not pretend this is a conspiracy theory that requires secret handshakes. The mechanisms are public. Monetary policy that treats inflation as a temporary inconvenience while asset prices soar. Regulatory and wage policies that raise the fixed costs of running a small or mid-sized operation. A financial culture that rewards the extraction of value over the patient creation of it. And a political culture that has grown comfortable talking about “stakeholders” and “public interest” while the actual private owners who built the companies are being squeezed out. Whether you call the endpoint socialism or simply the financialization of everything, the practical effect is the same: fewer people who own the means of production in any meaningful sense, and more people who work for capital that answers to no local loyalty.

I keep taking the advisory calls because the people on the other end still need answers faster than the next book or the next documentary will deliver them. I tell them what I told the people on those Teams sessions while I watched the boats bob in the harbor. The old rule still has force, but the gold itself has changed. Knowledge that can be turned into products people actually want is the only form of capital that cannot be printed into existence by a central bank or diluted by the next round of leverage. The companies that survive the current slaughter will be the ones that treat knowledge as the real scarce resource and that refuse to let short-term extraction destroy the long-term ability to create value.

Private ownership of productive enterprises is not a nostalgic preference. It is the practical foundation of a free economy. When that foundation erodes far enough, the language of free markets remains but the substance is gone. I have watched enough of it happen in the last several years, including a long-standing company not far from my own house, to know the pattern is not accidental and not temporary. The people who still believe they can simply steal or leverage their way to the gold and then rule forever are the ones who have not yet noticed that the rules themselves have shifted under them. Knowledge compounds. Printed money does not. That difference is going to decide more than most of the current players seem to understand.

I give the advice away freely because the window for acting on it is already narrower than most people realize. The next decade will not look like the last one, and the companies that still answer to actual owners rather than to distant capital will be rarer still unless enough people decide that knowledge is the only gold worth owning.

Notes

1.  Citizens Bank analysis drawing on industry data shows the private-equity-backed company count in the United States rising from approximately 2,000 in 2000 to more than 11,500 in recent years, a gain exceeding 400 percent, while the number of companies listed on the NYSE and NASDAQ fell from roughly 7,000 to about 4,500. PitchBook data for Q3 2025 places the number of U.S. PE-backed companies near 12,900.

2.  Administrative Office of the U.S. Courts data show business bankruptcy filings rising from 18,926 in the year ending December 2023 to 23,107 in the year ending December 2024 (a 22 percent increase), with further elevation into 2025. Total bankruptcy filings for the twelve months ending June 2025 reached 542,529, an 11.5 percent increase over the prior period.

3.  Federal Reserve data and analyses from the St. Louis Fed and other sources document the rapid expansion of M2 money supply during 2020–2022, with year-over-year growth rates exceeding 25 percent at peak and cumulative increases on the order of 40 percent from early 2020 levels, contributing to the inflationary and asset-price pressures that followed.

Bibliography

Citizens Bank. “The Public to Private Equity Pivot Continues.” Capital Markets & Advisory insights, December 2024.

PitchBook. Data on U.S. private-equity-backed company counts and holding periods, various releases through 2025–2026.

Administrative Office of the U.S. Courts. Bankruptcy Statistics, twelve-month periods ending 2023–2025.

Federal Reserve Bank of St. Louis. “The Rise and Fall of M2.” On the Economy, May 2023, and subsequent H.6 Money Stock Measures releases.

Davis, Steven J., et al. “The Economic Effects of Private Equity Buyouts.” NBER Working Paper 26371 (and related Chicago Booth / BFI versions).

McKinsey & Company. Global Private Markets Report 2026.

S&P Global Market Intelligence. Reports on private-equity portfolio company bankruptcies and corporate distress, 2024–2025.

U.S. Small Business Administration, Office of Advocacy. Frequently Asked Questions About Small Business, 2024–2025 editions, for context on the continuing dominance of small private firms even as mid-market ownership concentrates.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

Democrats Count on Election Fraud to Sustain Their Power: Why legal cases fail in court

I have spent enough years around lawyers to recognize the type when I see it. They are not the Perry Mason figures of old television or the crusading heroes of public imagination. Most of them are people who did what their parents told them to do, scored high enough on the LSAT in their early twenties, ground through law school, and then settled into a comfortable professional life that rewards caution more than courage. By the time they reach their thirties and forties, they have the house, the spouse, often selected with family approval in mind, the country-club membership, and the afternoon golf game with the same judges they appear before in the morning. The workday for many of them effectively ends at noon. The rest of the afternoon is reserved for the social circuit that keeps the referrals flowing and the invitations coming. I read statutes and case law with a high level of comprehension, and I have found more than once that I can parse the language more clearly than the attorney sitting across the table who is already thinking about what time the tee time starts. That is not arrogance. It is observation.

This psychological profile explains a great deal about why election-fraud prosecutions rarely mature into serious courtroom contests even when the evidence is substantial. The legal profession is not staffed by people who wake up each morning eager to risk social exile, professional retaliation, or the loss of the comfortable rhythm they have built. A prosecutor who signs off on a high-profile election case knows that liberal advocacy groups will protest outside the office, that the state bar association will take a dim view of any action that appears to “undermine confidence” in the system, and that the judges who play golf with the defense bar will find procedural reasons to slow or stop the case. The same dynamic appears in other categories of crime that carry social discomfort. I have been on the prosecution side of cases involving the sexual exploitation of children. Even when the digital evidence is clear, and the devices are full of material that no jury would excuse, the institutional reluctance is palpable. Prosecutors calculate the cost in time, the likelihood that sympathy arguments will sway a jury, and the quiet knowledge that some of their own colleagues or family members consume large volumes of pornography and may not draw the brightest moral lines. The rational calculation becomes: is this particular case worth the disruption? Too often the answer is no. The same calculation is applied to election integrity.

After the 2020 election, more than sixty lawsuits were filed in multiple states. The overwhelming majority never reached a full evidentiary hearing on the core allegations. Courts dismissed them on standing, on the doctrine of laches—essentially that the challengers had waited too long—or on the ground that the claimed irregularities did not meet the high bar required to overturn certified results. In Wisconsin, the state supreme court, then controlled by conservatives, largely rejected key claims in Trump v. Biden on timing grounds. In Michigan, King v. Whitmer was dismissed, with the court finding the equal-protection theories too speculative. Arizona’s Ward v. Jackson ended with a finding that the plaintiffs had not met the evidentiary standard. The United States Supreme Court repeatedly declined to accelerate or take up these matters. The pattern repeated in subsequent cycles. Cases that might have forced a deeper examination of ballot handling, chain of custody, or voter roll integrity were steered into procedural dead ends. The lawyers on both sides understood the game. Those who wanted the status quo preserved had every incentive to keep the process slow, technical, and bloodless.

Mark Elias and the network of Democratic election lawyers who operate through vehicles such as Democracy Docket have been far more aggressive on their side of the ledger. They file early, they file often, and they treat every procedural opening as an opportunity to expand mail voting, limit signature verification, or block citizenship documentation requirements. Their success is not mysterious. They are playing offense while the other side is staffed by people who prefer not to be labeled extremists at the next bar association dinner. The SAFE Act—later reintroduced in expanded form as the SAVE America Act—has passed the House of Representatives more than once, including in 2025 and again in February 2026. It requires documentary proof of citizenship to register for federal elections. The Senate has refused to bring it to a floor vote, which would require 60 senators. The resistance is not rooted in complex constitutional theory. It is rooted in the knowledge that tightening the rules would reduce the margin of maneuver that certain political machines have come to rely upon.

This psychological profile explains a great deal about why election-fraud prosecutions rarely mature into serious courtroom contests even when the evidence is substantial. The legal profession is not staffed by people who wake up each morning eager to risk social exile, professional retaliation, or the loss of the comfortable rhythm they have built. A prosecutor who signs off on a high-profile election case knows that liberal advocacy groups will protest outside the office, that the state bar association will take a dim view of any action that appears to “undermine confidence” in the system, and that the judges who play golf with the defense bar will find procedural reasons to slow or stop the case. The same dynamic appears in other categories of crime that carry social discomfort. I have been on the prosecution side of cases involving the sexual exploitation of children. Even when the digital evidence is clear, and the devices are full of material that no jury would excuse, the institutional reluctance is palpable. Prosecutors calculate the cost in time, the likelihood that sympathy arguments will sway a jury, and the quiet knowledge that some of their own colleagues or family members consume large volumes of pornography and may not draw the brightest moral lines. The rational calculation becomes: is this particular case worth the disruption? Too often the answer is no. The same calculation is applied to election integrity.

After the 2020 election, more than sixty lawsuits were filed in multiple states. The overwhelming majority never reached a full evidentiary hearing on the core allegations. Courts dismissed them on standing, on the doctrine of laches—essentially that the challengers had waited too long—or on the ground that the claimed irregularities did not meet the high bar required to overturn certified results. In Wisconsin, the state supreme court, then controlled by conservatives, largely rejected key claims in Trump v. Biden on timing grounds. In Michigan, King v. Whitmer was dismissed, with the court finding the equal-protection theories too speculative. Arizona’s Ward v. Jackson ended with a finding that the plaintiffs had not met the evidentiary standard. The United States Supreme Court repeatedly declined to accelerate or take up these matters. The pattern repeated in subsequent cycles. Cases that might have forced a deeper examination of ballot handling, chain of custody, or voter roll integrity were steered into procedural dead ends. The lawyers on both sides understood the game. Those who wanted the status quo preserved had every incentive to keep the process slow, technical, and bloodless.

Democrats continue to advance policies that polling shows are deeply unpopular with the broader American public—expanded gender-transition interventions for minors, open hostility to traditional religious norms, and economic frameworks that treat private capital as the enemy. They do so with remarkable confidence. That confidence is rational only if they believe the electoral margins can be kept close enough, through administrative practices and legal delay, that the unpopularity never fully translates into permanent minority status. When the legal profession as a whole lacks the appetite to prosecute the mechanisms that keep those margins artificially narrow, the calculation holds. The media benefits from the permanent horse race. The donor class benefits from the permanent conflict. The lawyers benefit from the billable hours generated by endless preliminary motions. The only people who lose are the citizens who expect the rules to be enforced without regard to which party benefits.

I know prosecutors in Butler County and elsewhere who chose public service over the higher private-sector income precisely because they still believe the job is about more than billing and social navigation. They are the exceptions. The broader professional culture rewards the opposite temperament. The young lawyer who spent his twenties doing everything the family and the firm expected of him arrives in his forties with a quiet resentment that he has never been allowed to live an authentic life. That resentment rarely expresses itself as a sudden burst of moral courage in a courtroom. It expresses itself in safer rebellions—affairs, passive-aggressive litigation tactics, or simply the decision to treat every difficult case as someone else’s problem. By the time these men and women retire, they are often the most tedious company imaginable at a local restaurant, nursing a lifetime of compromises that never quite tasted as good as the brochure promised.

Election fraud continues not because the evidence is absent, but because the people whose job it is to act on that evidence have built lives that depend on never acting too forcefully. They are not villains in the cartoon sense. They are ordinary professionals who chose comfort over confrontation and then discovered that the system rewards exactly that choice. Until enough of them decide that the country club is less important than the integrity of the ballot box, the pattern will continue. The SAVE Act will keep stalling. The cases will keep dying on procedural grounds. And the public will keep being told that the absence of successful prosecutions proves the absence of the crime. That is the circular logic of a profession that has forgotten what it was supposed to protect.

Notes

1.  On the volume and disposition of 2020 post-election litigation, see the compilation maintained by the Campaign Legal Center, “Results of Lawsuits Regarding the 2020 Elections,” and the analysis in “2020 Election Litigation: The Courts Held,” Judicature (Duke Law). More than sixty cases were filed; the large majority were dismissed or resolved against the challengers on standing, laches, or failure to meet evidentiary thresholds.

2.  Trump v. Biden, 951 N.W.2d 568 (Wis. 2020): Wisconsin Supreme Court rejected key claims, applying laches to several and finding the indefinite-confinement challenge insufficiently particularized.

3.  King v. Whitmer, No. 20-13134 (E.D. Mich. Dec. 7, 2020): District court dismissed, finding constitutional claims speculative and deviations from state law insufficient to establish an Elections Clause violation.

4.  Ward v. Jackson, No. CV-20-0343 (Ariz. Super. Ct. Maricopa Cnty. Dec. 4, 2020), aff’d Arizona Supreme Court: Plaintiffs failed to meet the evidentiary standard for an election contest.

5.  The Safeguard American Voter Eligibility (SAVE) Act and its successor, the SAVE America Act, passed the House in 2025 and again in February 2026; as of mid-2026, the Senate has not advanced the measure past the filibuster threshold. See congressional tracking for H.R. 22 (119th Congress) and related bills.

6.  Mark Elias’s role in Democratic election litigation is documented through Democracy Docket filings and public statements; his firm and associated entities have been central to challenges against voter-ID and citizenship-documentation measures.

7.  Heritage Foundation Election Fraud Database catalogs proven instances of fraud across jurisdictions; the existence of documented cases does not by itself resolve the separate question of prosecutorial and judicial willingness to treat systemic claims as criminal matters.

Select Bibliography

Campaign Legal Center. “Results of Lawsuits Regarding the 2020 Elections.” Updated compilation.

Heritage Foundation. Election Fraud Database. https://electionfraud.heritage.org/.

Hively, Ray, and Robert Horn’s materials on related institutional behavior are less directly applicable here; for election procedure, see the American Bar Association Standing Committee on Election Law’s litigation summaries instead.

Pauketat and other archaeological sources are irrelevant to this subject; for legal culture see instead:

Posner, Richard A. How Judges Think. Cambridge: Harvard University Press, 2008 (on institutional incentives).

Congressional Research Service and Ballotpedia case trackers for 2020–2024 election litigation outcomes.

U.S. Congress. H.R. 22, Safeguard American Voter Eligibility Act, 119th Congress, and subsequent SAVE America Act iterations.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Loveland Frogmen: Giants in Malta and Timothy Alberino on the Joe Rogan Podcast talking about the Kandahar Giant at Wright-Patterson Air Force Base

I never set out one morning to rewrite history. History is already written, mostly by people who stop digging the moment the official story feels comfortable enough to protect careers and funding streams. The deeper problem is that the accepted version of the past is often assembled by those who never ask the next layer of “why.” In my professional life, I have spent decades sitting across tables from PhD-level experts who sandbag information to protect their own positions. You learn quickly that the only way to get at truth is to keep asking the next question after the comfortable answer has been delivered. I applied that same method to biblical studies, and the formation of American culture, and the rabbit hole opened wider than I expected.

What began as an effort to explain why the Constitution is a moral document rooted in biblical principles—work I first sketched in The Gunfighter’s Guide to Business—grew into something larger. The Bible is not merely a religious text for Christians and Jews; it is a civilizational blueprint. Its commandments and narratives shape cultures that produce durable wealth, ordered liberty, and the capacity for self-government. Once you accept that premise, the next question becomes unavoidable: what was the actual historical environment in which those commandments were given, and what older currents were already flowing when Abraham stepped onto the stage? That question forced me to travel, read, and dig. Over several years, I spent roughly half a million dollars of my own money on research travel—museums, remote sites, late nights in hotels far from home, books read on airplanes and beside campfires. The resulting manuscript is The Politics of Heaven. It is not a polite academic summary. It is an attempt to connect dots that mainstream archaeology and history have preferred to leave disconnected.

In the middle of July 2026, Timothy Alberino sat with Joe Rogan for nearly three hours. I watched the episode while camped on South Bass Island in Lake Erie with family, RV parked among several campsites we had claimed for a week. My daughters were cooking breakfast. The ordinary noise of daily life—hardware-store conversations, Costco recognition, local political pressure—had been left behind on the mainland. That distance mattered. The conversation Alberino and Rogan had would have been confined to late-night AM radio or Coast to Coast a decade earlier. Now it was mainstream, carried by the largest podcast in the English-speaking world. Alberino spoke of giants, of the Book of Enoch, of non-human intelligences that have interacted with humanity across millennia. He recounted the long-circulating story of a Kandahar giant—an enormous humanoid encountered by American troops in a cave in Afghanistan, killed after it attacked, its body placed on a pallet and flown out. The remains, according to the account, were taken to Wright-Patterson Air Force Base. I live a short drive from that base. I have spoken over the years with men who held clearances there. They smile, lower their voices, and say that reverse-engineering of foreign technology has always been the cover story. Whether the technology is Russian, Chinese, or something that violates our airspace from farther afield is left for the listener to decide.

That interview did not surprise me so much as it confirmed a trajectory I had already been following. Alberino’s work and mine are not identical, but they occupy overlapping ground. He has spent more than a decade knocking on the door of the giant question and the Watcher tradition. I have been following the same scent through Ohio’s earthworks, Florida’s bogs, Malta’s temples, and the copper pits of Lake Superior. The difference is emphasis. I approach these matters as a political animal. Wealth creation, nation-building, and the commandments that make ordered liberty possible are never far from my mind. When non-human intelligences appear in the historical record—whether as the “sons of God” of Genesis 6, the entities contacted by shamans, or the craft recovered at crash sites—the political question is immediate: who holds sovereignty over the human race?

Consider the copper. Between roughly 5000 and 1200 BC, miners removed hundreds of thousands of tons of nearly pure native copper from the Lake Superior region—Isle Royale, the Keweenaw Peninsula, and surrounding shores. Thousands of ancient pit mines still scar the landscape. The purity of that copper exceeds 99 percent, a grade rarely achieved by Old World smelting of sulfide ores. Yet the archaeological inventory of North America accounts for only a tiny fraction of the extracted metal. The rest vanished. Mainstream accounts insist the copper stayed local, used by indigenous peoples for tools and ornaments. The volumes do not add up. Alternative researchers have long argued that the missing copper fueled the Bronze Age in the Near East and Europe. Timeline, purity, and scale align too neatly to dismiss out of hand. I have walked those Upper Peninsula sites. I have stood on Mackinac Island and looked across the water toward the old mining grounds. The place itself argues for industrial-scale extraction long before Columbus.

If copper moved from the Great Lakes to the Mediterranean, then knowledge and people moved as well. The megalithic temples of Malta—Ġgantija, Ħaġar Qim, Mnajdra, Tarxien—were raised between 3600 and 2500 BC. Local folklore has always claimed giants built them; the very name Ġgantija means “Giant’s Tower.” These structures predate the pyramids and Stonehenge. Their alignments, their scale, and the ritual deposits inside them point to a sophisticated religious system concerned with ancestors, fertility, and entities larger than ordinary men. At the same period, Hopewell culture in the Ohio Valley was constructing earthworks of staggering geometric precision. The Newark Earthworks, now a UNESCO site, are aligned to the 18.6-year lunar standstill cycle with an accuracy that matches or exceeds Stonehenge. The same lunar mathematics appear at High Bank Works near Chillicothe and at Serpent Mound. Either distant cultures independently arrived at identical astronomical solutions, or they shared information. Boats can cross oceans when sea levels are lower, as they were before the final melt of the ice sheets. Dreams, trance states, and psychedelic plants can also transmit knowledge. Shamans in Ohio and priests on Malta may have been speaking to the same non-human interlocutors.

This is a video from my son in law taken during a recent family trip. For context.

I do not romanticize the indigenous cultures of North America. The 1619 Project and its political descendants treat pre-Columbian peoples as perpetual victims whose every tragedy must be laid at the feet of European settlement. That framing is propaganda, not history. Tribes displaced other tribes. The Cherokee themselves carry traditions of the “Moon-Eyed People”—pale, nocturnal, possibly albino inhabitants they drove from the mountains before European contact. Cahokia, the great Mississippian city near modern St. Louis, practiced large-scale human sacrifice. At Mound 72, archaeologists found mass graves of young women, some still alive when buried, arranged in ritual order. These were not peaceful gardeners living in harmony with nature. They were complex societies with elites, enslaved people, and blood rituals aimed at contacting powers beyond the visible world.

The same pattern appears in the Windover Bog site near Titusville, Florida. Roughly eight thousand years ago, a community buried its dead in a peat pond. The anaerobic conditions preserved soft tissues, including brains, in nearly 100 individuals. Early reports described unusually large skeletal remains. DNA work suggested an Asian origin that does not match living Native American tribes. Then NAGPRA intervened. The remains were reburied. Further study became politically toxic. We are left with photographs, fragmentary reports, and the knowledge that a population of large-boned people lived on a coastline that is now underwater, their shoreline having retreated miles eastward as seas rose after the Younger Dryas. The same story repeats along the Gulf Coast and the drowned continental shelves of the world: previous human worlds now lie beneath forty or more feet of water.

In my own backyard, the Loveland Frogmen still appear in local memory. Three well-documented sightings in 1955 and 1972 occurred along the Little Miami River, precisely where Hopewell ritual sites once stood before neighborhoods and schools covered them. Police officers described bipedal, leathery, four-foot-tall creatures that stood upright and then fled toward the water. I have walked those banks. I do not claim the Frogmen are biological animals in the ordinary sense. I suggest they are the same class of non-human intelligence that shamans once summoned at the earthworks—entities that move through dimensions where time does not behave as we experience it. A call issued two thousand years ago can be answered in 1972. The beings arrive, see streetlights and police cars, panic, and retreat to the familiar river corridor. Crop circles, mound alignments, and stone circles may function as temporal markers—breadcrumbs left so travelers from outside linear time can locate themselves.

Graham Hancock’s Supernatural opened this door for many readers by documenting the global use of psychedelics in the birth of religion. The next step is obvious. If the visions are consistent across continents and millennia—serpents, flying craft, shape-shifting beings, instructions for building, planting, and navigating—then the source is not merely the human subconscious. It is an external intelligence that has been seeding, guiding, and sometimes exploiting humanity for thousands of years. Eric von Däniken saw the same pattern and attributed it to ancient astronauts. I think the reality is closer and older. These entities have never left. They operate in the background of history the way certain political factions operate in the background of governments—rarely seen, always present, shaping outcomes.

Wright-Patterson has studied recovered materials and biological remains for decades. The Kandahar giant, if the accounts are true, is only one more specimen on the shelf. Trump-era disclosures and subsequent War Department releases have edged the conversation into daylight. We are being told, carefully and incompletely, that non-human intelligence has violated our airspace and our sovereignty for a very long time. Immigration debates that ignore this dimension are incomplete. Sovereignty that stops at the water’s edge or the edge of the atmosphere is not sovereignty at all.

The Politics of Heaven gathers these threads. It argues that the biblical tradition represents a successful civilizational path precisely because it names the competing powers and places humanity under a single transcendent authority rather than under the shifting demands of local spirits and giants. Pagan and occult systems—whether Hopewell shamanism, Maltese temple cults, or the Crowleyite rituals that still echo in certain California circles—produce different outcomes. They open doors. What walks through those doors is rarely benevolent. The copper trade that may have ignited the Bronze Age, the lunar mathematics shared across an ocean, the giant bones reported in mounds from Ohio to Florida to the Near East, the frog-men that still surface along rivers once lined with ritual earthworks—all of it points to a single, continuous story. Non-human intelligence has been a political actor longer than any human empire.

I finished the manuscript after that week on the island. The noise of ordinary life had been far enough away that the pattern could finally lock into place. Alberino’s conversation with Rogan was not the beginning of the revelation; it was a public confirmation that the conversation itself had moved from the fringe to the center. The next five or ten years will force a reckoning with these older layers of history. Archaeologists must keep digging. The rest of us must be willing to read what they find without the ideological filters that have already buried too much evidence. The politics of heaven are not abstract theology. They are the oldest and most consequential politics of all.

Notes

1.  The Joe Rogan Experience episode featuring Timothy Alberino aired in mid-July 2026 and discussed the Kandahar giant narrative at length in its opening segment. The story has circulated in military and conspiracy circles since the mid-2000s; the Department of Defense has not released any official confirmation or physical evidence.

2.  On the scale of ancient copper extraction in the Lake Superior basin, see Susan R. Martin, Wonderful Power: The Story of Ancient Copper Working in the Lake Superior Basin (Detroit: Wayne State University Press, 1999). Estimates of total copper removed range from hundreds of thousands to over a million tons; mainstream archaeology maintains local use, while alternative researchers point to the absence of corresponding artifacts as evidence of export.

3.  For the lunar alignments of the Newark Earthworks, see Ray Hively and Robert Horn, “Geometry and Astronomy in Prehistoric Ohio,” Archaeoastronomy 4 (1982), and subsequent work by the same authors. The Octagon Earthworks track the 18.6-year major lunar standstill with high precision.

4.  Maltese temple chronology and folklore: David H. Trump, Malta: Prehistory and Temples (Malta: Midsea Books, 2002); UNESCO documentation on the Megalithic Temples of Malta. The name Ġgantija derives directly from the Maltese word for giant.

5.  Windover site: Glen H. Doran, ed., Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery (Gainesville: University Press of Florida, 2002). DNA and morphological studies indicated that the population was not closely related to later Native American groups; NAGPRA repatriation limited further analysis.

6.  Cahokia Mound 72 sacrifices: Timothy R. Pauketat, Cahokia: Ancient America’s Great City on the Mississippi (New York: Viking, 2009); Melvin L. Fowler et al., The Mound 72 Area: Dedicated and Sacred Space in Early Cahokia (Illinois State Museum, 1999).

7.  The Ohio History Connection holds the Wray Figurine (Hopewell Shaman of Newark). It depicts a figure in bear regalia holding a severed human head and is widely interpreted as a transforming shaman.

8.  Cherokee traditions of the Moon-Eyed People appear in James Mooney, Myths of the Cherokee (Washington: Bureau of American Ethnology, 1900) and later ethnographic collections.

9.  Loveland Frogman primary accounts: police reports filed by Officers Ray Shockey and Mark Matthews, March 1972; earlier 1955 sighting reported in local newspapers and summarized in various cryptozoological compilations.

10.  Graham Hancock, Supernatural: Meetings with the Ancient Teachers of Mankind (New York: Disinformation, 2006) remains the most accessible survey of the global psychedelic-shamanic complex.

Select Bibliography

Alberino, Timothy. Birthright: The Coming Posthuman Apocalypse and the Usurpation of Adam’s Dominion on Planet Earth. Independently published, 2020.

Doran, Glen H., ed. Windover: Multidisciplinary Investigations of an Early Archaic Florida Cemetery. Gainesville: University Press of Florida, 2002.

Hancock, Graham. Supernatural: Meetings with the Ancient Teachers of Mankind. New York: Disinformation, 2006.

Hively, Ray, and Robert Horn. “Geometry and Astronomy in Prehistoric Ohio.” Archaeoastronomy 4 (1982): S1–S20.

Martin, Susan R. Wonderful Power: The Story of Ancient Copper Working in the Lake Superior Basin. Detroit: Wayne State University Press, 1999.

Mooney, James. Myths of the Cherokee. Washington: Bureau of American Ethnology, 1900.

Pauketat, Timothy R. Cahokia: Ancient America’s Great City on the Mississippi. New York: Viking, 2009.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

They Call Me Jonesy: The Night the Arena Roared and the Establishment Lost the Plot

I have been sitting with Sheriff Richard K. Jones’s book for about 24 hours now, turning the pages the way a man turns over an old photograph that still has the power to surprise him. They Call Me Jonesy: Let’s Get Real About Saving America is not a polished political memoir written by committee. It is the voice of a man who has spent a lifetime walking the same ground I have walked in Butler County, speaking the same language of family, order, and personal accountability that once held communities together before the experts decided those things were negotiable. Jones has always been the Sheriff who runs his office the way Andy Griffith ran Mayberry and Marshall Dillon ran Dodge City, with a healthy dose of Waffle House common sense thrown in for good measure. You show up, you tell the truth, you do the job, and you do not apologize for the results. That approach has kept Butler County safer than most places that spend three times the money and twice the consultants, and it is why so many of us who live here still call him simply Jones.

What kept pulling me back to the book was not the policy talk or the war stories about the jail, though those are solid enough. It was the cautionary tales about family and the slow corrosion of the values that once made a man accountable to his own house before he tried to run anyone else’s. Jones and I share a deep and permanent hatred of the drug culture that has hollowed out so many families in this county and across the country. We have both watched too many good people lose children, lose marriages, lose the simple ability to look their grandchildren in the eye without shame. He writes about those losses without the usual soft language of the therapeutic class. He writes like a man who has had to clean up the mess afterward. That kind of honesty is rare now, and it is the reason the book feels less like a campaign document and more like a dispatch from someone who has been on the wall for a long time and is finally willing to say what he has seen.

But the story that made me laugh out loud, the one that sent me straight back to October of 2016, is the one about the night he opened for Donald Trump at U.S. Bank Arena. I was there. Not in the sense that I was sitting in the same row or riding in the same car. I was backstage, working the edges of the same event, trying to find a quiet corner where I could take a conference call with people on the other side of the world while the whole building shook. And I watched the exchange Jones describes in the book unfold in real time.

It was Thursday, October 13, 2016. The Access Hollywood tape had dropped only six days earlier, on October 7, and the professional political class was still in full panic. Most of the Ohio Republican establishment had already decided Trump was finished. They had lined up behind Marco Rubio, Ted Cruz, or John Kasich, the local favorite who was still twisting arms for support even as the primary season was long over. Supporting Trump in those weeks was not the fashionable choice. It was the choice that got you labeled a crank, a risk, a man who did not understand how power actually worked. Senator George Lang, I, and a handful of others had been in that camp early. We had met Trump, sat with him, watched him operate before the primaries even heated up in Ohio. We knew the ground. Most of the smart people in the room did not.

Jones was one of the few who never flinched. By the time the campaign asked him to warm up the crowd at U.S. Bank Arena, the atmosphere was thick with the kind of nervous energy that only comes when the people in charge are not sure the candidate is going to survive the next news cycle. The director of the program that night wanted a script. He wanted to know exactly what the Sheriff was going to say. He wanted control. Jones looked at him the way he has looked at a thousand people who try to put a leash on him and said, essentially, that is not how I work. I talk from the hip. I have been talking all year. You tell me how long you need and I will fill the time. I do not need a teleprompter or your talking points.

I was standing close enough to hear the exchange while they were trying to get me upstairs to a box where I could take that overseas call. Giuliani was somewhere in the mix. The production people were frantic. Trump’s plane was still in the air. The arena was filling from the floor to the upper decks, and the noise was already starting to build. Jones went out there anyway. He did not have a prepared speech. He walked onto the stage and did the thing he has always done: he talked to the people the way a man talks to his neighbors when the subject is serious. Fifteen minutes turned into something closer to thirty. The crowd answered him the way Butler County has always answered him. They roared. From the high box where I finally closed the windows and tried to finish my call, Jones looked like a small figure on a distant stage, but the sound of that arena was impossible to shut out. I had the volume turned up on my headset and still could barely hear the people on the other end of the line. Part of me was irritated that my business meeting was being drowned out by a Sheriff who refused to stay on script. Most of me was very proud.

Trump claimed the crowd that night was 21,000, with thousands more outside who could not get in. Mike Pence put the number around 19,000 the next morning. The arena’s concert capacity sits somewhere in the neighborhood of 17,500, and some of the upper seats behind the stage were empty according to the reporters who were counting chairs instead of energy. The exact headcount is the kind of detail the media loves to argue about when they do not want to talk about what the crowd actually felt. What I saw from that box was a building packed tight enough that the noise had nowhere to go but up. People had not been paid to be there. They had not been bused in. They had decided that the Access Hollywood tape and the coordinated media effort to sink the candidate were not going to decide the election for them. Jones understood that before most of the professionals in the room did.

I have watched Jones make hard calls for more than twenty years. We have not always stood on the same side of every primary or every local fight. There have been nights when we were polite but cool because we were representing different candidates or different issues on the ballot. We have always found our way back to the common ground, because the common ground is larger than the temporary disagreements. Supporting Trump when it was still radioactive inside the Ohio Republican Party was one of those moments when the ground became visible. The same people who told us we were going to destroy our own political futures are now the ones who want their picture taken with the man. That is how these things usually go. The smart set picks the wrong horse for the wrong reasons, and then they rewrite the story after the race is over.

Jones has always had a gift for seeing through the fog. When Corey Lewandowski came through Ross’ Big Bull later, the first person he sought out was the same Sheriff who had refused to read from a script on a night when the campaign was still bleeding. That is the kind of quiet authority that does not show up on a résumé. It shows up when the building is full, and the professionals are nervous, and somebody still has to walk out there and speak without a net.

I recommend the book without reservation. Read the parts about family and the slow destruction of the old rules. Read the parts about the jail and the daily work of keeping order in a county that still believes order is possible. And read the part about that night at U.S. Bank Arena, because it captures something essential about the man. He is not a performer. He is not a consultant’s idea of a lawman. He is the product of a certain kind of American stubbornness that refuses to be managed, and on the nights when it matters most, that stubbornness turns out to be the smartest thing in the room.

I was proud of him that night. I am proud of him for putting the story down on paper without sanding off the edges. Some of us were right when it was expensive to be right. Ten years later, it is still a pleasure to remember it.

Footnotes

1.  Richard K. Jones, They Call Me Jonesy: Let’s Get Real About Saving America (publication details as available through standard retail channels, 2025–2026). The account of the U.S. Bank Arena appearance appears in the sections dealing with early Trump support and the political pressures of the 2016 general election campaign.

2.  The Access Hollywood recording was published by The Washington Post on October 7, 2016. See “Donald Trump recorded having extremely lewd conversation about women in 2005,” Washington Post, October 7, 2016.

3.  Attendance estimates for the October 13, 2016, rally at U.S. Bank Arena (now Heritage Bank Center) varied. Trump publicly claimed 21,000 inside with additional thousands outside; Mike Pence cited approximately 19,000 the following day. Contemporary reporting noted the arena’s concert configuration capacity near 17,500 and observed some empty upper-level seats. See “How many people attended Trump’s Cincy rally? No one seems to agree,” WCPO, October 13–14, 2016; and arena capacity data from Heritage Bank Center / U.S. Bank Arena historical records.

4.  Photographic and contemporaneous coverage confirming Sheriff Jones’s appearance as a speaker that evening can be found in the Cincinnati Enquirer photo gallery, “Trump supporters rally at U.S. Bank Arena,” October 13, 2016, and related local television reports from WCPO and WLWT.

5.  On the broader context of early Ohio support for Trump amid establishment resistance, see contemporaneous reporting on the positions of figures such as then-Senator Rob Portman, Governor John Kasich, and local Republican organizational dynamics in the weeks following the Access Hollywood release.

Selected Bibliography for Further Reading

Jones, Richard K. They Call Me Jonesy: Let’s Get Real About Saving America.

Fahrenthold, David A. “Trump recorded having extremely lewd conversation about women in 2005.” The Washington Post, October 7, 2016.

“How many people attended Trump’s Cincy rally?” WCPO 9 News, October 2016.

Heritage Bank Center (formerly U.S. Bank Arena) venue history and capacity documentation.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

Trump Put out the Evidence: How can media companies claim it’s all false before they actually read it?

I sat there the other day listening to the typical pre-speech coverage of President Trump’s primetime address on election security, and it was the same tired script I’ve heard for years now. The reporters and anchors could barely contain their eagerness to frame it as the desperate act of a man who cannot bring himself to abandon the most unpopular policies, no matter how toxic they may be for his own people running for reelection or for the party itself. They talked about his “gambit,” about how he was going to try to convince Republicans that the sky is falling on voting machines and foreign influence, and they already had the line ready: the president is expected to release declassified intelligence about China’s role, but of course it will all be false. How do they know it’s false before anyone has even looked at the documents? Because the network producers and the people who own those networks already decided it was false. That network of people is the real problem. They take bits and pieces, glue them together into a predetermined conclusion, and then run with it as if they have done any real analysis. One thing Donald Trump is not incapable of is putting actual evidence in front of the American people. That was the coverage before the speech even aired, right in the middle of July, while Trump was still out there logging the hours and trying to lock in the system’s security for the long haul. It is disconcerting, and it is exactly why I have spent more time than most going down the rabbit hole of what is really running our political order. When every talking head gets the same memo and says the same thing about elections, you start to wonder whether they are all that stupid or whether a lie can be denied until you die and everybody will play along.

We have known Democrats have been cheating for decades. It was not invented in 2020. I knew something was fishy in 2012. I knew it again in 2016 when Trump obviously won Florida. The panhandle results came in early, and they were overwhelmingly Republican, just as anyone who understands the state would expect. Then you had the usual delays out of the bigger Democrat-leaning counties, Brevard and the rest, where the reporting slowed to a crawl on election night. What they found was that Trump’s lead was too large to overcome with the remaining ballots, so they finally had to turn the results in. This was before COVID and the great expansion of mail-in ballots, signature verification theater, and the endless counting until the other side got what it needed. We just kept counting. That is the pattern. Now people are paying closer attention, and the same act is still necessary for Democrats and the media that cover for them. I heard the ABC reporter come straight out and say the President of the United States was going to give an address to the nation on Thursday night talking about the SAVE Act and election security, and the framing was already that he was pushing something false. Trump is not going to run again. He will be well into his eighties when he leaves office. He has done the job he set out to do and will ride off into the sunset. So why does he care so much? Because the midterms are lining up to be an overwhelming Republican year if the elections are actually secure. Democrats are going to have a hard time if everybody is watching the results carefully. I will say it again: if you are a Republican and you do not want to have to compete against another Democrat who should never have been on the ballot, you need to pay attention to making these elections as secure as possible. They cannot cheat if the system will not let them. How do you know they have been cheating? You can tell by the way the coverage is handled. They know something is there. The same ABC voice that said “President Trump falsely claims there was election fraud in 2020” did not wait to examine the evidence he was about to release. They just declared it false. Trump does not need a personal reason beyond the upcoming midterms and the simple fact that he does not want Democrats taking the House through the same methods they have used for years. The projections already lean Republican, but those projections assume a relatively clean process. Force voter ID. Make people show identification to vote. Why is that so controversial? Because Democrats cannot win if they cannot cheat, and that is a real problem that has been with us not just for a few years but for decades. That is how they have kept it close since Reagan was in office.

Both Bushes knew it was going on, and the Republican establishment did not stand up for itself. I am not a typical Republican in that sense. I knew Rob Portman pretty well before he became a senator, and I watched him drift. You get to Washington, and people start leaning on you. You start sympathizing with the other side a little. You eat lunch with them every day in the cafeteria. They have good hamburgers down there, by the way. You stand in line with the people you are supposed to be fighting, and they talk about the movies and their kids and where the kids are going to college. You develop a liking for them. Pretty soon you are voting more similarly than you ever intended, and you might even suspect that some of them only got into office through fraud, but you do not want to see them embarrassed. You do not want to expose it because friendships have formed. Fair enough. It happens in almost every industry. But that is not what voters are voting for. Voters want representative government. When you soft-pedal the problem, you are voting not to give it to them. The 2020 election was the clearest case yet of the system deciding that President Trump would not be allowed a second term, so they threw him out. They rigged it the way they do in other nations, the way Russia and much of Europe keep their people in power. Democrats have kept it close in the United States through election fraud for many decades, and reporters are being deliberately disingenuous when they refuse to admit it. They know it. When they come out and say “President Trump falsely claims” before they have even looked at the reports he just released, they are not doing journalism. They are taking the corporate byline and running with it. He put the evidence out there. No one analyzed it. They just declared the claim false.

I happen to know precisely where a lot of the theft took place, and there were a lot of crooks involved. Now that more people are open to looking at it, we have to talk about it and make sure it doesn’t happen again. That is what Trump’s national address was about: why we need secure elections, what we have learned, and what needs to happen going forward so the SAVE Act can finally pass. He went to the public and laid it out, and the criticism from the media types was extraordinary in its uniformity and its arrogance. How do they have the right to say he provided evidence of fraud involving China and then act as if they already know more than he does? They were given a line by the producers and the owners of their media companies: Trump is crazy, there was no election fraud in 2020, even though everybody who has looked at the data knows there was an abundance of it. Most Democrats currently in office should not be there because the elections that put them there were compromised. Look at Kentucky. The teachers’ unions and the college towns in Louisville, Lexington, and Frankfort were able to push a candidate over the top with enough votes collected without proper identification. Anywhere you have low election security, you are going to find Democrats excelling and winning even when the broader population is not actually voting for them. That is the problem. If you do not have secure elections, you do not have representative government. You have a system that has seized power and is using its influence to destroy the free will of the voters. That is not acceptable. Before you say “he falsely claims,” you should at least look at the evidence. Trump put it out. There is a lot of it.

The documents released with the speech show that over a period of years starting in the 2020 cycle, China carried out what is described as the largest compromise of election data in history, acquiring roughly 220 million U.S. voter files. Those files included names, home addresses, phone numbers, political party preferences, and other sensitive data that could be used to register voters or engage in other forms of interference. Intelligence assessments indicated that China assigned a specific data-exploitation unit to the project. U.S. agencies began learning about the compromise of tens of millions of voters’ data across 18 states as early as 2020, yet the information was suppressed and downplayed. The same set of documents underscores long-known vulnerabilities in electronic voting and ballot-counting systems. Adversaries including China, Russia, Iran, and North Korea can compromise election infrastructure, particularly centralized repositories such as voter registration databases, poll books, and official election websites. A DHS review of available state voter rolls and public records identified approximately 278,000 non-citizens registered to vote in federal elections, and the actual number is almost certainly higher because several Democrat-controlled states refused to share their full files. These are not fringe theories. These are the findings that the administration declassified and put before the country. The media response was to declare the claims false before the public had time to read a single page.

That is the conspiracy. The people who run the corporations that own the major media outlets want to reserve the right to insert Democrats into office and play kingmaker through illegal or insecure election means, whether through machines, mail-in ballots with no reliable chain of custody, or perpetual counting that continues until the desired margin appears. There is no voter ID on many of these ballots, so votes can be manufactured until the numbers work out. There is a great deal of evidence that this is exactly what has happened in multiple cycles, and it is a big story. A primetime address should have received far more serious treatment. Instead, you see how the media handled it, because they are part of the problem. Corporations want to control who gets into office, which is why so many policy outcomes look the way they do. It is not because we freely chose them. It is because the system has been captured by people who treat free elections as an obstacle rather than the foundation of self-government. Free and secure elections are how a people maintains its own government. They are taking that away, and that is why Trump went on primetime and talked about it. We had a hard lesson in 2020. We are still fiddling around with the facts when we should have taken decisive action years ago. He went to the airwaves because the matter is serious, and it will remain serious for every election going forward.

The media voices who dismiss all of this without examination are in bed with the same forces trying to rob people of their ability to maintain their own government through honest elections. That is supposed to stay here. Until we address it, we will keep having the same problems. The SAVE Act needs to pass. If you are serious about representative government, demand it. Call your representatives. Pay attention to the midterms. Make the process as hard to cheat as possible. That is the only way the people who actually show up and vote get the government they intend.

If you have ever read my book on business and the gunfighter approach to dealing with reality as it is rather than as the comfortable prefer it to be, you already know where I stand on these matters of discipline and clear-eyed assessment. The larger story of how power actually operates in this country, and the deeper forces that shape the political order, is something I have been exploring at length. Disclosure of the full picture requires understanding the politics of heaven itself. The evidence is there for anyone willing to look past the daily bylines.

Footnotes

1.  Pre-speech and post-speech framing by ABC, NBC, and CNN treated Trump’s claims as predetermined falsehoods; networks declined to air the July 16, 2026, primetime address live on their main channels. See ABC News, “Key takeaways from Trump’s election speech,” July 17, 2026; The Hill, “James Carville criticizes networks for not airing Trump’s election security speech,” July 17, 2026.

2.  On 2016 Florida reporting patterns, panhandle counties reported early and heavily for Trump while certain larger counties lagged; contemporaneous accounts noted the scale of the Republican margin forced earlier reporting. See Politico, “How Trump won Florida,” November 8, 2016.

3.  The SAVE America Act (also referred to as the Safeguard American Voter Eligibility Act) mandates documentary proof of citizenship for registration, photo identification for voting in federal elections, and greater state sharing of voter-roll data. House passage occurred in February 2026; subsequent efforts attached provisions to other legislation amid Senate resistance. See Bipartisan Policy Center, “Six Things to Know About the SAVE America Act,” updated July 17, 2026; Congress.gov, H.R. 7296 and related measures.

4.  White House release accompanying the July 16, 2026, address: “Over a period of years starting during the 2020 election cycle, the People’s Republic of China carried out what is believed to be the largest compromise of election data in history—resulting in China’s illicit acquisition of 220 million U.S. voter files.” Includes names, addresses, phone numbers, and party preferences; intelligence community assessments spanning 2020–2026 document adversary capabilities against election infrastructure. Official White House page, “Election Integrity,” July 2026, and linked declassified packages on China’s acquisition of American voter data and vulnerabilities in electronic voting systems.

5.  DHS review cited in the same release identified approximately 278,000 non-citizens registered to vote based on available state rolls and public records; the administration noted the figure is incomplete because certain states declined full data sharing. White House, “Election Integrity,” July 2026.

6.  Heritage Foundation Election Fraud Database contains more than 1,400 documented, proven instances of election fraud across multiple categories (as of late 2025 updates exceeding 1,600 sampled cases). Heritage Foundation, Election Fraud Map and Database, electionfraud.heritage.org.

7.  Kentucky races have repeatedly featured claims of irregularities concentrated in urban and university-adjacent counties with weaker identification practices; former Governor Matt Bevin and others publicly alleged absentee and machine issues after close contests. Courier-Journal, “What officials, experts say about Bevin’s voter fraud claims,” November 2019; ongoing Kentucky Attorney General election-integrity inquiries, 2026.

8.  Intelligence Community assessments (January 2020 onward) state that U.S. adversaries including China, Russia, Iran, and North Korea possess the capability to compromise election infrastructure, with centralized voter databases and poll books judged most vulnerable: declassified materials released July 16, 2026, White House Election Integrity portal.

Bibliography

ABC News. “Key takeaways from Trump’s elections speech.” July 17, 2026. https://abcnews.com/Politics/key-takeaways-trumps-elections-speech/story?id=134835191.

Bipartisan Policy Center. “Six Things to Know About the SAVE America Act

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Frogman of Loveland: Down the Rabbit Hole to the Politics of Heaven and Magonia

I did not set out to become the UFO guy. I woke up asking practical questions about power, motivation, and politics—the same way I have solved engineering and organizational problems my entire career in aerospace and executive roles. Something was broken in our understanding of how the world actually works, and I wanted to fix it by following the evidence wherever it led. That path started with the Bible, the divine council, and the politics of heaven itself. It took me through anthropology, local Ohio archaeology along the Little Miami River valley I know so well, and straight into the work of Jacques Vallée. The synchronicity is very interesting.

When I began writing The Politics of Heaven, my goal was straightforward: to understand the motivations of the characters we pray to and interact with in scripture. The Bible is not a collection of moral fables; it is a chronicle of encounters with super-characters—angels, demons, principalities, powers, and the divine council. Job’s story alone shows Satan as a member of that council, maneuvering Yahweh into testing a loyal man. That is politics. Pure, raw politics. If we are going to engage with these forces through prayer, ritual, or culture, we had better know what they want. Human politics is not enough. We need to map the agendas of the non-human intelligences that have been shaping events from the beginning.

That line of inquiry naturally led me to anthropology. Sir James Frazer’s The Golden Bough remains one of my favorite books after years of reading it. It opened the door to how cultures worldwide have interacted with the spirit world—the “great spirit,” ancestors, and other intelligences. Modern anthropology grew out of that comparative study, but it largely stopped at human societies. It cataloged myths, rituals, and shamans without seriously asking whether the beings on the other side of those rituals had their own coherent politics, territories, and long-term strategies. I propose we need a new branch: an anthropology of non-human intelligence and its impact on human history, culture, and current events.

Living here in the Cincinnati area, with deep roots in Butler County and the river valleys, the evidence was literally under my feet and in my backyard. The Little Miami River corridor is thick with Hopewell-era ceremonial earthworks. Fort Ancient sits on a plateau overlooking the river, just a short distance from Loveland and Milford—3.5 miles of precisely engineered earthen walls enclosing roughly 100 acres, with documented astronomical alignments with the solstices and lunar standstills. It was not a fort in the military sense; it was a monumental ritual and observational complex. 

Further down the valley, in what is now Terrace Park, there once stood one of Hamilton County’s largest prehistoric earthworks—an enclosure of about 80 acres along the bluff above the Little Miami. In 1820, it was still visible, six feet high and twelve feet wide at the base. Today, homes, gardens, and part of a school sit atop it. Other mounds in the area were leveled for roads like Wooster Pike or disappeared under development. These were not random piles of dirt. They shared the same sophisticated geometry and mathematics seen at the great Newark Earthworks—precise circles, octagons, and alignments that encoded lunar cycles (the 18.6-year standstill), solar events, and what appears to be practical knowledge of π and equal-area constructions between squares and circles. 

Newark itself is staggering. The Great Circle and Octagon complex once sprawled over several square miles. Researchers like Ray Hively, Robert Horn, Bradley Lepper, and William Romain have documented alignments of breathtaking precision—every major lunar standstill direction embedded in the architecture when viewed over the local horizon. These were not defensive works or casual gathering places. They were cosmic engines, ritual machines designed to connect heaven and earth, time and space. Shamans almost certainly used them in altered states—likely with psychedelics or other techniques—to communicate with the spirit world. The geometry stripped away ordinary filters and tuned the participants to frequencies where non-human intelligences could interact. 

If we had not paved over so many of these sites with neighborhoods, roads, and golf courses, places like the Terrace Park earthwork and others around Milford would rank as world-heritage-level marvels alongside the pyramids or Stonehenge. The precision of their construction, the labor involved, and the astronomical knowledge encoded in them point to something far beyond ordinary tribal engineering. Either the Hopewell independently achieved mathematical and observational sophistication that rivals anything in the ancient world, or they were receiving information and instruction from intelligences that already understood these patterns.

That brings me to the frogman.

Just a few miles upstream and downstream from these lost or buried ceremonial centers along the Little Miami, people have been seeing something that does not fit ordinary biology. In 1955, a businessman near Loveland reported three or four humanoid figures, three to four feet tall, with leathery skin and frog- or lizard-like faces, gathered near a bridge or along the riverbank. One version mentions a wand-like object emitting sparks or light. In 1972, Loveland police officer Ray Shockey encountered a similar being on Riverside Drive near the old Totes boot factory and the river. It stood up in his headlights. His partner, Mark Mathews, later claimed to have shot one; decades afterward, he said it was a large tailless iguana that had escaped a pet owner and was living near warm factory pipes. The legend persisted anyway—scrape marks on guardrails, a creature climbing over or under them and vanishing into the water. In 2016, near Lake Isabella (right across from Indian Hill and close to the old Terrace Park area), Pokémon Go players reported seeing a large, frog-like figure standing on its hind legs. 

My family has turned the Loveland Frogman into a running joke with the grandkids. “Let’s go catch a frogman tonight down by the river.” It is fifteen minutes from the house. We laugh, but the pattern is hard to ignore. These sightings cluster in the exact river corridor where major Hopewell ritual sites once stood—sites now largely erased by modern development. The beings show up looking for something that is no longer there: the shamans, the rituals, the precise geometric invitations that once opened doors between worlds. They arrive a couple of thousand years too late or too early, stepping over guardrails on Kemper Road or near Lake Isabella, still drawn to the old power spots along the Little Miami.

This is where Jacques Vallée enters the story through pure synchronicity. While sharing early drafts of The Politics of Heaven with agents, publishers, and consultants, multiple people independently told me the same thing: “You sound like Jacques Vallée. You need to read Passport to Magonia.” I had avoided deep dives into UFO literature because I did not want to be labeled the UFO guy. I knew Vallée had consulted on Close Encounters of the Third Kind, but I had not read his work. When the book arrived from Amazon the next day—waiting at a distribution center as if it had been pre-positioned—I opened it and immediately recognized the territory.

Vallée’s central argument in Passport to Magonia (1969) is that modern UFO occupants are not new. They are the fairies, elves, sylphs, demons, angels, and aerial beings of folklore repackaged for a technological age. He draws on medieval accounts of ships from Magonia—a legendary realm in the clouds whose sailors collected grain knocked down by storms—and shows the same encounter structure repeating across centuries: aerial craft, non-human entities, interaction (sometimes seductive or revelatory, sometimes disturbing), and departure. The beings adapt their appearance and story to the expectations of the witnesses. They leave physical traces but behave in ways that violate the physics implied by their appearance. They operate as a control system or an influence mechanism, interacting with human consciousness over time. 

Magonia, in Vallée’s reading, functions like a rival sovereignty—a political order operating just outside or alongside our dimensional reality. That matched exactly what my research into the divine council and biblical politics had already led me to conclude independently. These are not simple visitors from another planet dropping in for disclosure or friendly ET chats. They are ultra-terrestrials or interdimensional intelligences with their own agendas, territories, and long game. They have been shaping human culture, religion, and politics for millennia—sometimes as gods or angels, sometimes as tricksters or tormentors. The Hopewell geometers and shamans were engaging them through precise ritual architecture. The frogman sightings suggest they still patrol the old contact zones.

I am not claiming every sighting is profound. Some are misidentifications or hoaxes. But the pattern—ancient ceremonial precision along the same rivers where cryptid activity persists, the synchronicity of arriving at Vallée’s conclusions through biblical and political inquiry, the consistent folklore structure across cultures—demands serious attention. Steven Spielberg captured a sanitized version in Close Encounters and E.T. The cute, friendly aliens who want to take us for a ride or phone home. The real record includes missing time, abductions, trauma, and manipulation. Vallée documented the disturbing side; mainstream disclosure narratives often soften it.

Understanding their politics matters. If these intelligences have motivations—territorial, informational, or influence-based—then treating them as either nonexistent or purely benevolent is a form of strategic blindness. Just as we map human political actors, we need to map theirs. The Bible already does some of that work. Anthropology and archaeology can do more if we stop pretending the “spirit world” was only a psychological projection. The evidence from Newark, Fort Ancient, the lost mounds of Terrace Park and Milford, the persistent frogman activity, and Vallée’s comparative folklore all point in the same direction: non-human intelligences have been here, interacting with us, and they have their own order.

I did not chase this rabbit hole for fame or money. There is little of either in the following evidence, this far outside the box. I followed it because the questions were honest and the evidence was insistent. The Politics of Heaven is the result—a treasure hunt through scripture, history, archaeology, and personal experience that refuses to stop at comfortable boundaries. The synchronicity with Vallée’s work was not a coincidence; it was confirmation that the evidence converges.

We are long past the point where we can afford to dismiss these patterns as mere folklore or swamp gas. The beings that built—or inspired—the precise geometries of the Hopewell earthworks, that still appear along the same rivers in forms adapted to our expectations, and that the Bible chronicles as members of a divine council with political agency, are operating with agendas. Mapping those agendas is not a conspiracy theory. It is the next necessary step in anthropology, political strategy, and honest theology.

The frogman is still out there, or something like him. The old sites are still under the neighborhoods. And the politics of heaven—and of Magonia—continue whether we pay attention or not.

Footnotes (selected key references; full bibliography follows):

1.  Jacques Vallée, Passport to Magonia: From Folklore to Flying Saucers (1969; various editions). Core thesis on continuity between UFO occupants and historical aerial beings/fairies from Magonia and similar traditions.

2.  Reports on Loveland Frogman: Singular Fortean Society coverage of 1972 officer sightings (Shockey/Mathews); WCPO 2016 interview with Mathews identifying the shot creature as a large iguana; 1955 Stringfield report of businessman sighting near Loveland/Little Miami bridges; 2016 Pokémon Go sighting near Lake Isabella.

3.  Terrace Park earthwork: Historical Society of Terrace Park records noting a large ~80-acre enclosure visible into the 19th/20th century, now largely covered by development, homes, and school grounds—other local mounds destroyed by road construction.

4.  Fort Ancient: Descriptions of hilltop enclosure overlooking Little Miami River, ~3.5 miles of walls, astronomical alignments (solstice, lunar). See National Park Service and archaeological summaries.

5.  Newark Earthworks geometry and astronomy: Foundational work by Ray Hively and Robert Horn (1982 onward) on lunar standstill alignments in the Octagon; Bradley Lepper and William Romain on geometry, “squaring the circle” relations, cosmic/ritual function, pilgrimage center aspects. UNESCO World Heritage designation for Hopewell Ceremonial Earthworks (2023) includes several Ohio sites.

6.  Hopewell culture context: Widespread ceremonial earthworks across Ohio river valleys (Scioto, Little Miami, etc.), ~200 BCE–500 CE, advanced mathematics, astronomy, trade, likely shamanic ritual use of geometry and altered states. Many sites were lost to agriculture and urban development.

7.  Biblical references: Job (divine council politics, Satan as a member testing Yahweh’s servant); broader Enochic and prophetic traditions on principalities, powers, and heavenly politics.

8.  Frazer, James George. The Golden Bough (various editions). Foundational comparative study of myth, ritual, and interaction with spirit/great spirit across cultures; inspiration for expanded anthropology.

Bibliography (selected; expands on footnotes for depth):

•  Vallée, Jacques. Passport to Magonia.

•  Hively, Ray, and Robert Horn. “Geometry and Astronomy in Prehistoric Ohio.” Journal for the History of Astronomy: Archaeoastronomy Supplement (1982 and subsequent papers).

•  Lepper, Bradley T. Multiple works on Newark Earthworks as ceremonial landscape, pilgrimage center, and geometric/astronomical achievement.

•  Romain, William F. Works on Hopewell geometry, astronomy, cosmology, and Fort Ancient.

•  Squier, Ephraim George, and Edwin Hamilton Davis. Ancient Monuments of the Mississippi Valley (1848). Foundational survey including Ohio earthworks.

•  Historical Society of Terrace Park records on local prehistoric earthworks.

•  Singular Fortean Society, WCPO, and contemporary newspaper accounts of Loveland Frogman incidents (1955, 1972, 2016).

•  National Park Service and Ohio History Connection materials on Fort Ancient and Hopewell sites.

•  Frazer, James George. The Golden Bough.

•  Biblical texts (Job, Enoch traditions, references to divine council and principalities).

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Ohio Governor’s Race: Why Vivek Ramaswamy Is Pulling Away as the Money Dries Up For the Loser Amy Acton

I have been saying for months that this Ohio governor’s race was never going to be as close as the liberal media and the Democratic machine kept insisting. As long as Amy Acton could raise and spend roughly equal amounts of money, they could buy enough advertising to keep the “horse race” illusion alive. That is how the game works in modern politics. Fundraising and media buys create the perception of competitiveness long after the fundamentals have already decided the outcome. But we are now in the middle of July 2026, and the gap is becoming impossible to hide. Elon Musk just put $5 million into the super PAC supporting Vivek Ramaswamy. That single check changes the entire dynamic, and the other side knows it.

I have watched David Pepper and the Marc Elias-style operatives do this routine before. They treat elections like a production where money buys the narrative, and the narrative buys time. They prop up candidates who cannot stand on their own record by flooding the airwaves with ads that soften the edges and attack the opponent on personality or wealth rather than substance. It works until the money runs short. Then the horse stops getting free drinks at the strip joint, and reality walks in. Right now, the money is tightening up for Acton, and the media that was happy to call this a toss-up while the checks were clearing is suddenly quieter about the fundamentals.

Vivek Ramaswamy is the exceptional candidate in this race. He is a Cincinnati native who built real companies, created real value, and succeeded on merit in competitive fields. He is a successful author and thinker who has already proven he can operate at the highest levels of government efficiency efforts alongside Elon Musk in the Department of Government Efficiency. He understands free markets, individual initiative, and the dangers of centralized government that tries to manage every resource and outcome from above. That is the opposite of the society Acton and her backers have spent years promoting—one that empowers mediocre administrators while punishing the very people and policies that generate prosperity.

Acton, by contrast, is a textbook product of the empire of mediocrity. She was the face of Ohio’s COVID lockdowns as state health director. She helped shut down businesses, kept drive-throughs and dining rooms closed at places like McDonald’s under ever-shifting rules, and contributed to the destruction of countless small enterprises that never recovered. Those policies were later exposed in court as unconstitutional overreaches. I had conversations with members of the Ohio Supreme Court back in 2020 as those cases were being prepared, and it was obvious even then that the lockdowns could not survive constitutional scrutiny. Governor DeWine eventually had to back away because the legal foundation was collapsing under him. Acton resigned under pressure from angry citizens protesting in the streets with no clear end in sight. None of that is the record of an exceptional leader. It is the record of someone who followed the centralized script, expanded bureaucratic power, and left real damage behind.

DeWine’s endorsement of Vivek took courage. It is never easy for a term-limited governor to put his name behind a successor who is positioned to outperform him, especially when that successor is running against the person DeWine himself appointed during the pandemic. The fact that he did it anyway tells you something important about where the party and the state are headed. Vivek is not an insider continuation of the old order. He is the disruption the old order needs if Ohio is going to stop losing ground on taxes, education, and economic freedom.

The money tells the real story right now. Vivek’s supporting super PAC has raised serious resources—tens of millions—and is deploying them aggressively. The $5 million from Musk is not just symbolic; it is a signal that serious people who create wealth and understand results are backing him. Acton cannot match that pace. When the advertising dollars dry up, the media loses interest in pretending this is a close contest. Voters are left with the actual records: one candidate who built success and wants to bring that same energy to Columbus, and another whose signature achievement was helping lock down the state economy in ways that proved unconstitutional and economically destructive.

I have been consistent on this since the race took shape. Vivek was always going to outperform the low expectations the media set for him once people looked past the noise. He is rolling out plans on property tax reform, real education choice that puts parents back in charge, and cooperation with a Trump administration that remains popular in Ohio for delivering results on the economy and border security. Acton’s side is still trying to run the old playbook—lawfare, media narratives, and enough cash to keep the “horse race” story alive. But the cash is not keeping up, and the voters are not buying the illusion the way they once did.

This race is a clear choice between two different visions of government. One side believes in self-initiative, free markets, and limited centralized power—the approach that actually lifts societies. The other side believes the government should take from producers and redistribute according to political priorities, the same model that has produced mediocrity and dependency wherever it has been tried at scale. Ohio does not need another governor who manages decline while protecting the administrative class. It needs a governor who will cut waste, reform taxes, fix the schools, and let exceptional people and exceptional businesses thrive rather than punishing them.

We are still a few months from November, but the trajectory is clear. As the funding gap widens and the media can no longer afford to prop up the fiction of a close race, Vivek Ramaswamy is going to pull away. The fundamentals were always on his side. The money is now confirming what the fundamentals already showed. Ohio has a real chance to choose exceptional leadership over the empire of mediocrity that has dominated too much of state government for too long. I have been saying it for months. The evidence is now impossible to ignore.

Footnotes

1.  Elon Musk contributed $5 million to V-PAC, the super PAC supporting Vivek Ramaswamy’s campaign for Ohio governor. Cleveland.com, July 15, 2026.

2.  Vivek Ramaswamy won the Republican primary for governor on May 5, 2026, with approximately 82.4% of the vote. Ballotpedia, “Ohio gubernatorial and lieutenant gubernatorial election, 2026.”

3.  Amy Acton served as Ohio’s state health director and played a central role in the state’s early COVID-19 response and lockdown policies under Governor Mike DeWine.

4.  Multiple court challenges in Ohio and elsewhere during 2020–2021 found various lockdown and business closure orders unconstitutional or beyond executive authority.

5.  Governor Mike DeWine endorsed Vivek Ramaswamy for governor in 2025–2026, despite Acton having been his appointee during the pandemic period.

6.  Ramaswamy’s campaign and supporting super PAC have raised and spent tens of millions, significantly outpacing Acton’s fundraising in key periods of 2026.

Bibliography (selected for further reading)

•  Ballotpedia. “Ohio gubernatorial and lieutenant gubernatorial election, 2026” (primary results and candidate profiles).

•  Cleveland.com. “Elon Musk puts $5 million behind ex-DOGE partner Vivek Ramaswamy’s governor bid.” July 15, 2026.

•  Forbes. “Ramaswamy Wins Republican Primary In Ohio Governor’s Race.” May 5, 2026.

•  AP News. “Trump-backed Vivek Ramaswamy wins Ohio Republican Party’s endorsement in 2026 governor’s race.” May 9, 2025.

•  Vivek for Ohio campaign materials and platform statements (vivekforohio.com).

•  Ohio Capital Journal and other Ohio political reporting on super PAC spending and fundraising totals, 2025–2026.

•  Court records and contemporaneous reporting on Ohio COVID-era lockdown litigation and constitutional challenges (2020–2022).

•  Various polling aggregates from mid-2026 showing the general election contest between Ramaswamy and Acton.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

StarShip 13: Manufacturing with the Right Stuff

I’ve been watching this unfold for years, and here we are in the middle of July 2026 with everything lining up just about the way I described it would. Starship 13 was stacked and ready at Starbase, the gigafactory turning out vehicles at a pace that feels almost routine now, and then yesterday the launch attempt scrubbed right at T-0 because a couple of those Raptors didn’t light. No long delay, no laundry list of reasons to push everything out for months. They’re swapping a couple of engines and coming right back at it in a few days. That quick recovery says everything about the mindset that’s driving this whole thing forward.

Starship 12 flew right after Memorial Day. Now here comes the next one, barely a month later, with the factory knocking them out faster all the time. I look at that ramp, and I see the future of manufacturing staring back at us. The old aerospace ways—the thick binders, the endless reviews, the comfortable schedule slips—are getting replaced by something that moves at the speed of learning. Blow something up, pull the data, fix what broke, and roll out the next one. It’s not perfect yet, but it’s honest, and it’s fast.

I remember talking about the space economy and SpaceX specifically for a long time. A lot of people paid attention. Some bought in and held through the noise and the short cycles. The value held up better than many of the loud projections predicted it would. Those who stuck with it saw something bigger than a quick flip. I’ve been in aerospace long enough to recognize when the ground is shifting, and this shift feels different. The cadence is the story—every month for the rest of the year, then multiple flights a month, heading toward weekly by 2027 if the line keeps delivering. With my popcorn ready, I can’t wait to watch the next attempt. The visuals alone—the tower, the chopsticks, the glow of those engines—are worth the price of admission.

This is forcing everyone else to look in the mirror. The people who learned the business in the seventies and eighties with their old tricks are going to have to reinvent or get left behind. SpaceX isn’t improving the legacy model. They’re building a new one from the ground up, and the rest of the industry is feeling it. Blue Origin took a real hit with the New Glenn explosion at the Cape back in May. Pad damage, hardware gone, the kind of setback that could have turned into years of finger-pointing. Instead, they cleared the debris in nine days, started reconstruction, shifted to a new hybrid operations plan, and said they’re still aiming to fly again before the end of the year. That’s the right attitude—fix it fast and pull the schedule back in.

China watched the leader and made its own move. They just recovered their first reusable booster with the Long March 10B using a sea-based net system—different engineering, their own solution, but clearly inspired by the reusability standard SpaceX set. A giant net on a ship caught the booster after its flight. Not chopsticks, but effective in its own way, and a big step for them. Competition like that keeps everyone sharp.

I’ve seen this kind of culture before. Back in the nineties, I ran a facility that built conveyor systems for Amazon’s early distribution centers. I talked with their teams about how they planned to hit those aggressive delivery promises and keep scaling without the whole thing falling apart. They had that same focused confidence you see at Starbase now—the look of people who know they’re part of something that’s going to win. When I recently went hunting for a particular book on manufacturing excellence and the kind of disciplined execution these environments demand—one I’ve kept coming back to for over a decade—I did it the old way first. Drove all over Cincinnati, walked into the physical stores, and looked on the shelves myself. Nobody had it. They offered to order it for Monday with an extra fee. I wanted it in my hands sooner.

So I turned to Amazon and had the physical copy on my doorstep from across the country in about six hours. That efficiency still impresses me every time. I love holding the actual book—the direct line from the author’s work to my hands with nothing digital in between, tracking how long I linger on a page or what I underline. No screen time logs, no middleman analysis. Just the book and me, off-grid, the way I prefer to absorb the hard-earned knowledge someone poured years into. The hunt in the stores reminded me why I still do it the old way when I can, but the modern logistics machine made sure I didn’t have to wait.

That same drive shows up in the Starship program. The factory isn’t sandbagging. They’re not hiding behind excuses or perpetually pushing dates. They build, test, learn, repeat. The Raptor issues from yesterday have been fixed, and the next window opens soon. That rhythm is what I’ve been pointing to for a long time. It changes the economics of everything above the atmosphere—Starlink expansion, lunar missions, orbital manufacturing, the whole space economy taking shape. Vertical air vehicles like what Archer and others are working on feel like the natural extension down here on Earth. The hot ticket is clearly in these high-cadence, reusable systems that treat hardware like it’s meant to fly again tomorrow.

I’ve spent my career in aerospace seeing both the old ways and the new possibilities. Watching Starship 13 get prepped, scrubbed, and prepped again reinforces what I’ve observed over and over: the organizations that impose discipline on the schedule and treat setbacks as data points are the ones pulling ahead. The visuals of the tower with its arms ready, the sound of those engines lighting, the sheer scale of the vehicles rolling out—few things get me more excited than a Starship launch day, even when it turns into a quick scrub that shows the process working. I’m rooting hard for SpaceX, for Blue Origin’s recovery, for the whole industry to rise with the tide they’re creating. China’s chasing the reusability standard is part of that rising tide too.

The age of disclosure is here in the most practical sense. What used to be hidden behind years of slow development and classified programs is playing out in public test after test. The limits are being shown for what they are—breakable. The manufacturing practices that make rapid iteration possible are being laid bare for anyone paying attention. I keep my physical books close for the same reason I keep watching these launches: there’s something honest and direct about the transfer of capability and knowledge. No filters, no delays, just the real thing moving from one place to another faster than the old models ever allowed.

I’ll be right here with the popcorn when the next attempt rolls around, watching the Raptors light and the vehicle do its work. The cadence is real. The factory is delivering. The future I’ve been describing is showing up on schedule, one Starship at a time.

Further Reading

•  SpaceNews coverage of Starship Flight 13 abort and recovery plans.

•  NASASpaceflight and Ars Technica reporting on V3 vehicle cadence, modifications, and Starbase production.

•  Reports on China Long March 10B net recovery success.

•  Blue Origin updates on LC-36 reconstruction and return-to-flight goals.

•  The Gunfighter’s Guide to Business by Rich Hoffman.

•  Classic manufacturing texts like The Goal by Eliyahu Goldratt for the operational mindset behind high-velocity systems.

•  Ongoing SpaceX program updates from the company site and independent space media for the latest on launch cadence and Starlink integration.

This is the raw flow of what’s happening out there right now, the way I see it and the way I’ve been living it.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.

The Lesson of Supergirl: The audience has a lot of Christian dads in it

I haven’t seen the Supergirl movie yet. From everything I’ve heard and read about the promotional run and the way the numbers have come in, I’m not in any rush. It’s the same old story playing out again, the one that keeps repeating itself in Hollywood these days like a bad loop on an old VHS tape. The actress, Milly Alcock, went out there during the press cycle and made some comments that landed exactly the way these things always do when the people in charge forget who actually buys the tickets. She talked about online critics and how a lot of them were just “Dad of four, Christian” types with no profile picture or burner accounts, and she said it was hilarious to her. Then she added that if you’re pissing off the right kind of people, you’re doing okay. 

That kind of talk might play well in certain rooms in Los Angeles or New York, but it doesn’t play well with the people who were supposed to be the core audience for a big summer superhero movie built around Superman’s cousin. Christian dads with a couple of kids aren’t some fringe group you can mock on the way to the bank. They’re the ones who used to load up the minivan, buy the tickets, get the popcorn, and make these movies cultural events. When you go out of your way to signal that their worldview is a punchline, they notice. And they stay home. Then the box office comes in soft, everybody starts pointing fingers, and the same executives who greenlit the messaging act surprised.

This is the same playbook that wrecked the live-action Snow White over at Disney. Rachel Zegler went out there and called the original story dated, took shots at the prince character, and sprinkled in enough political commentary that a big chunk of the traditional family audience decided they had better things to do with their Saturday afternoon. The movie opened okay but collapsed fast, and Disney ended up losing something like $170 million on it once you factored in the budget, the reshoots after the set fire, and the marketing.  It wasn’t just one actress. It was a whole system that decided the audience needed re-education more than it needed entertainment.

Supergirl opened the weekend of June 26, 2026, to about $37 million domestically. That was well below the $50 million range some trackers were expecting and a steep drop from what Superman did the year before under James Gunn’s watch. Superman opened to $125 million domestically and finished with roughly $355 million here in the States and over $618 million worldwide. Supergirl, with a reported $170 million production budget plus heavy marketing, was tracking toward the low $60s, or maybe $70 million, domestically if it held on through the holiday frame, with worldwide totals hovering around $110-115 million.  That’s not enough to break even on a movie this size. It’s the kind of number that makes everybody downstream from the studio—crew, vendors, theater chains—feel the pain while the people who made the decisions move on to the next project.

The demographic split on opening weekend told the story in real time. The audience was skewed heavily male and over 25. The young women and families the movie was supposed to bring in large numbers didn’t show up in force. That’s what happens when the lead actress spends part of the promotional cycle telling a big slice of the potential audience that their very existence as profile pictures with kids and a faith is funny to her. You don’t have to agree with every dad out there. You don’t even have to like them. But if you’re getting paid millions to stand in front of a camera in a cape and sell a $200 million piece of intellectual property, your job during promo is to get as many people as possible to buy a ticket. Not to litigate culture war points from a Variety interview conducted months earlier. 

I’ve been around this business enough over the years to know how it works. I had a stretch where I thought I might direct or at least write and produce films. I wrote a few things, got them in rooms, and sat across from people who controlled real money. What I saw up close was that a certain faction had already decided the product came second to the politics. I remember one conversation where I pitched something and the response wasn’t about whether the story would connect or make money. It was about whether the script had the right messaging baked in. When I realized the game was rigged that way, I made a decision. I wasn’t going to spend my life compromising on things that mattered to me to get a seat at a table that was already serving a different meal. I walked away from chasing that particular brass ring and put my energy into the Tea Party and then the broader movement that became MAGA. The checks in Hollywood can be big for a minute, but they don’t buy back your integrity once you’ve traded pieces of it away.

That’s why these promotional disasters keep happening. The people in charge keep hiring talent who treat the job as a personal activism platform rather than a professional obligation. Zendaya is the counterexample people should study. She’s a good actress; she’s in big franchises; she married Tom Holland; and she mostly keeps her head down and does the work. She doesn’t feel the need to go out on every carpet and unload on half the country. That’s why she keeps getting hired. The ones who treat every interview like a chance to settle scores or signal to the online choir end up with one big movie and then a lot of quiet time afterward.

James Gunn has been in an interesting spot through all of this. He came in with real goodwill from the Guardians movies, which proved you could take obscure characters, give them personality and humor, and make a fortune. Superman last year was a genuine hit—fun, hopeful, well-reviewed, and profitable. It looked like maybe the new DCU under Gunn and Peter Safran had found a lane. Supergirl was supposed to build on that momentum. Instead, it landed with a thud. Gunn didn’t direct this one—Craig Gillespie did—but he and Safran produced it and shaped the vision. The character on screen is described as more jaded, sarcastic, impulsive, a bit of an anti-hero who parties on red-sun planets where she can actually get drunk. That’s a valid take on the comics, but when you pair it with a promotional tone that mocks the audience that grew up on the classic Superman ideal of truth, justice, and the American way, you’re asking for trouble. 

There’s already talk in the trades about whether this soft opening puts Gunn’s position under more scrutiny. Some agents are whispering that another miss like this and the corporate structure might decide it’s time for a change, even though Superman succeeded and the long-term plan is still being sold as sound.  That’s how it goes in these big studios now. One regime comes in promising to fix the mess left by the last one, spends a fortune on a new slate, and then the same underlying problems—audience alienation, messaging over story, talent who can’t or won’t sell the product—show up again. Gunn has more runs on the board than most, but the Supergirl numbers are a reminder that goodwill has a shelf life when the results don’t follow.

I keep coming back to the Indiana Jones situation because it shows the pattern so clearly. In the last film, there were persistent rumors that the original plan involved killing the character off or erasing him in some way that felt like a deliberate gut punch to the legacy. The director denied reshoots for that specific reason, but a lot of us who watched the sausage get made over the years didn’t buy the full denial. Extra money got spent, the ending got massaged, and the movie still underperformed relative to what an Indiana Jones picture should do. The people in charge wanted to make a statement. The audience wanted one more ride with the character they loved. When those two things collide, the audience usually wins by staying home, and the studio eats the difference.

Captain Marvel followed the same arc. Brie Larson went out and did the whole “toxic masculinity” circuit after the first movie made money. The sequel, The Marvels, became one of the bigger bombs in recent Disney history. The pattern is consistent: the first project coasts on existing goodwill and curiosity, the star or the messaging starts treating the core audience like the enemy, and the follow-up craters. Then the same executives who approved the approach acted shocked that families and longtime fans didn’t line up again.

What’s happening now is bigger than any single movie or actress. Hollywood went hard left years ago, and the corporate layer that runs these places decided DEI checklists and cultural re-education were more important than selling tickets. They hired people who shared that worldview, gave them big platforms, and then acted surprised when the people who actually pay for the content walked away. The trust erosion is real. Once families decide a brand doesn’t have their kids’ best interests at heart—whether it’s live-action remakes that lecture them or kids’ programming that slips in stuff no parent asked for—they don’t come back easily. You see it in the vinyl revival, the return to physical media, people wanting to own their libraries instead of renting everything from a streaming service that can memory-hole a title whenever it wants. We went through this with music. The industry told everybody they’d rent forever from iTunes and Spotify. Now people are buying records again because they want something they can actually hold when the power goes out or when the algorithm decides they shouldn’t hear a certain song anymore.

The same principle applies to movies. These big corporate entities keep treating the audience like a resource to be mined and then scolded. The audience is responding by treating Hollywood as an optional expense rather than a weekly habit. Supergirl didn’t fail because the character is unlikable in the comics or because superhero fatigue is total. It failed because the promotional campaign handed the opposition free ammunition and because the underlying calculation—that you could insult a big chunk of the paying public and still get their money—turned out to be wrong.

I’ve said for years that the best movies, the ones that actually shaped generations, came from people who cared more about the story than the politics of the moment. Star Wars in its original run was a phenomenon because it gave people something to line up for, something to argue about in the schoolyard, something that felt bigger than the daily grind. The merch drops were events. Families participated together. When the machine decided it needed to lecture instead of entertain, the cultural grip loosened. The same thing is happening across the board now. The pushback isn’t coming from some organized cabal. It’s coming from millions of individual decisions by people who are tired of paying premium prices to be told their values are the problem.

James Gunn still has a runway because Superman worked and because he has a track record of making things people actually want to watch. But the Supergirl results are a warning shot. If the next projects keep treating the core audience as something to be managed or mocked rather than served, the DCU experiment will end up in the same pile as every other attempt to force-feed ideology through expensive capes. The audience has options now. They can wait for streaming, skip it entirely, or see something else that doesn’t require them to check their beliefs at the door.

Look, I’m not saying every actor has to be a robot with no opinions. I’ve got plenty of my own, and I’ve never been shy about sharing them on my own platforms. The difference is I built those platforms myself. When you’re handed a lead role in a $170 million studio movie, the job description includes not actively driving away the people who are supposed to fill the seats. That’s not censorship. That’s basic professionalism and basic math. The Christian dads with kids aren’t asking for a sermon from the screen. They’re asking for two hours where the good guys win, the hero stands for something worth standing for, and nobody on the promotional tour calls their existence hilarious. When Hollywood forgets that simple transaction, the box office reminds them. And the reminders are getting more expensive every year.

I’ve watched this industry from the outside for a long time now, close enough to see the decisions but far enough away that I didn’t have to compromise to keep a seat. What I see is a system that keeps choosing the same losing strategy and then acting confused when the results don’t change. The audience didn’t leave because they hate superheroes. They left because the people making the movies began to hate the audience. Until that calculation flips, these soft openings and outright disasters will keep happening. The ones who figure it out first—the ones who treat the job like a privilege instead of a pulpit—will be the ones still standing when the dust settles. The rest will explain to their next meeting why the numbers didn’t work out again.

That’s the reality on the ground in the middle of 2026. Superman proved there’s still an appetite for hopeful, well-made comic book movies. Supergirl proved that even a strong foundation can be undermined in a single promotional cycle when the people involved forget who they’re talking to. The pushback is real; it’s measurable at the ticket window, and it’s not going away until the people writing the checks decide that making money and telling stories people actually want to see matter more than scoring points with the crowd that already agrees with them. I’ve made my peace with walking away from that table years ago. Watching it wobble from a distance confirms I made the right call.

Sources and Further Reading

•  Box office figures and analysis for Supergirl (2026): TheWrap, Box Office Mojo, USA Today, ComicBook.com reports from late June and early July 2026. 

•  Milly Alcock Variety interview comments on critics and “Dad of four, Christian” profiles: Originally conducted mid-April 2026, widely discussed after May publication and post-release. 

•  Snow White (2025) financial losses and promotional controversies: Forbes, Variety, Box Office Mojo. 

•  James Gunn DCU context and insider speculation post-Supergirl: Slashfilm, Screen Daily, ComicBook.com. 

•  Broader industry patterns around audience alienation, DEI priorities, and promotional missteps: Multiple trade coverage 2023–2026 on Captain Marvel/The Marvels, Indiana Jones and the Dial of Destiny rumors and reshoots (director denials notwithstanding), and shifting audience behavior toward physical media and selective viewing.

Rich Hoffman

More about me

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

About the Author: Rich Hoffman

Rich Hoffman is an author, political consultant, and strategic advisor based in Cincinnati, Ohio, and the creator of The Politics of Heaven—a unique framework that connects biblical theology, ancient history, and modern power structures to explain how moral alignment and spiritual forces shape global events. Blending real-world political experience with deep research into archaeology, UFO phenomena, and suppressed historical narratives, Hoffman offers compelling commentary on topics ranging from ancient civilizations and the Dead Sea Scrolls to modern populist movements, paranormal continuity, and leadership strategy in chaotic environments. As the author of The Gunfighter’s Guide to Business and the forthcoming Politics of Heaven, he brings a grounded yet provocative voice to media discussions, supported by firsthand experiences and a cross-disciplinary approach that bridges science, history, and theology. For interviews, speaking engagements, or expert analysis, visit richhoffmanbooks.com or contact directly via phone at 513-307-5815 or email at rhoffman@richhoffmanbooks.com.  If you’ve seen the movie, Disclosure Day and want to talk about it and the implications of Presidnet Trump’s UAP disclosures, let me know and we can bring some color to your coverage. https://richhoffmanbooks.com/media-inquiries-broadcast-topics-and-contact-info/?frame-nonce=ad51e7ecba I do have a firsthand UFO encounter to discuss.