Tag: ESG scores

The Elephant in the Room: Why the new ‘Top Gun’ movie is so successful and what it means to ESG scores in corporate America

I have always looked at box office results as a kind of vote for what the temperature of the political world truly is. As we know now, elections are often rigged, especially regarding the digital machines and ballot stuffing efforts that have been common in big American cities for years. So political votes don’t often reflect what people really desire culturally. But when a person is willing to get out of their chair and go out into a darkened theater and share a movie experience with perfect strangers, which is a discomfort of its own, the kinds of choices people make reflect a lot about their true character. So I have always looked toward box office numbers to understand what’s happening worldwide and the kinds of mythologies the human race responds to. Knowing all that, I was not surprised that Top Gun: Maverick did well at the box office; it looks like it will come in over 1.2 billion dollars for the summer of 2022. It has been remarkably strong for what I consider a typical 80s movie. I grew up in the 80s, so I remember when there was a movie like Top Gun coming out every weekend, and then when you got back in the car to drive home, there was a new top 40 hit on the radio. We had a thriving culture back then mainly because Ronald Reagan, as an actor, knew how to sell America to America, and people felt good about their country. Hollywood rushed to make movies that appealed to them, which was reflected in the movie-making industry. 

Obviously, I loved the new Top Gun movie, but as I said, I don’t think the film is a technological masterpiece. It will likely win some awards because the kind of people who pursued careers in movie making are happy that finally there is a movie out there that reflects why they got into the business in the first place, the way Hollywood used to make movies before all the woke ESG rules took over and ruined everything for everybody. While Top Gun has been doing well, another film franchise from Disney, Thor: Love and Thunder, came out over a similar summer season release. It died on the vine by the second weekend because it embraced all the woke ESG garbage injected into corporate America, and the voting movie audience decided they didn’t want any of it. For a film with big intentions to gain a billion dollars at the box office from a global audience, Thor: Love and Thunder quickly fell out of favor, while Top Gun: Maverick continued to be in the top 10 even after two months in theaters. Because of this behavior, there is a massive elephant in the room to talk about that I have heard nobody in the commentary business from entertainment or politics nail down, which is worth discussing because of what it means. What we see with movie audiences is a total rejection of the globalist push for ESG values that will undoubtedly be reflected in society in general, and what has been happening in the movie business will ultimately be reflected in society in general, with restaurants, business commerce, and populist politics. The only way the ESG system was ever going to work was to take away all people’s options for what they really wanted. Top Gun: Maverick shows just how successful breaking the ESG formula can be for anybody who dares to, and now that people have seen the benefits, the ESG attempts will fail miserably.

Considering that Top Gun: Maverick was entirely filmed before Covid came along to destroy its original release date for the summer of 2020, the film was not a conscious effort to push back against the globalist trends toward ESG. It was able to get funding because it had been in the works for many years and had Tom Cruise attached to it, so the movie got made. But the global sabotage with Covid, as I said in the beginning, was more of an attack against American culture in every way and the intent was to destroy American capitalism. Small businesses were meant to be destroyed. Amusement parks bankrupted. And the American film industry was targeted to be choked off, even though the political lefties in Hollywood were kissing the ring of the globalists most aggressively. Those market sectors were intended to be destroyed before the year of 2020 ran out, which was the goal of the World Economic Forum members behind the Covid virus, using China to be the face of the disruption. The world was going to have a Great Reset, and America would come out of it under the fold of global socialism run by health agencies controlled by the United Nations, and that was the end of the story. Paramount Pictures was shrewd to wait out the storm and hold Top Gun: Maverick for another two years to hope the American movie industry would survive and that theater owners would not all go bankrupt. Along the way, Paramount listened to its potential audience, and they decided to tweak the film toward a domestic market and ignore China completely, which many considered to be suicidal. But once the movie was released and movie theaters finally opened into something resembling normal, great things happened, and people were hungry for a non-woke movie without ESG goal posts that told a pro-American story that people could feel good about. And the rest is history.

It’s not that Top Gun: Maverick is a great movie. But it offers a non-ESG story that people are starving for, and they have voted with their feet. There are so many other options now with streaming services that people could easily have just stayed home and watched hundreds of other options. So it says something any time people are willing to go to the theater to see a movie of any kind. But what we are seeing happening with this particular movie is that people are voting against the ESG world that is being imposed on them, and the first real offering of American patriotism since President Trump was removed from office through political upheavals is the true sentiment of the voting public. You can’t fake personal choice. Ballot stuffing and other forms of fraud can manipulate results to look like more people than really do support progressive causes. But the tickets bought for a darkened theater in direct competition with other offerings, like Thor: Love and Thunder, show the true sentiment of the public when choice is the deciding factor. With most movies these days being produced for a global audience, especially from Disney, it had been considered suicide to focus on a domestic release, which is what Top Gun: Maverick boldly did. And the result was that the world came to the doorstep of the movie because they wanted to experience American life with their movie purchase. Not to see the same old ESG political nonsense that all the other films were offering, the same homosexual propaganda, the soft stories without defined heroes, and the noticeable lack of patriotism that was clearly part of the plan for a post-Covid world. Top Gun: Maverick broke all the rules and returned to what worked for years. And because of that success, many other industries and political movements will follow. 

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Zimmer Power Plant Closed: You bet we are at war, and part of the strategy is to trick us into not seeing it

I spoke with many money people this past week, and one thing they all have in common is the difficulty in explaining what they are seeing in the finance world, specifically, the finance of energy. The Zimmer Power Plant just south of Cincinnati in Moscow, Ohio, just closed, and the rest of its employees will be gone by the end of June. It’s the only real industry in Moscow, and it’s going way. The trouble is that nobody understands why until I tell them. Then, of course, the reaction is, “nobody is that evil.” Which is part of the exploitation of the enemy, our belief that people are better than they really are, and that regulators who have put Zimmer out of business with green energy regulations have our best interests as a human civilization in mind. But it’s evident that what we are seeing coming through the green energy movement is a military attack that foreign attackers would have never attempted otherwise. No military in the world is going to dare take on the United States with military strength. Instead, they have attacked us in a way we have no means to see and deal with, through rules and regulations driven by ESG scores. If you wanted to attack America, then the power grid would be the way to do it, to rob our flourishing economy of its power so it can’t expand, while our enemy China is building power plants by the bucketloads to fuel their economic growth. As all these coal plants like Zimmer shut down, the uneasy question that comes up is, well, what will replace it? The answer, of course, is nothing. Solar isn’t going to get us there. Neither will wind. So what is the purpose of shutting down all these plants without a real, sustainable plan to deal with the loss of power? That’s where the eyes start looking scared among the finance people because they have no other way to explain what they are seeing.

If a foreign country, like Japan from World War II, attacked a power plant in Los Angeles to knock out power in our country, we would have called it an act of war. We would rally the troops, get them in planes; then, we would attack Tokyo and write many stories about the heroics for history to remember. We have all been trained to view war as tanks, planes, and troops on the ground through movies and television over our entire lifetimes.   We don’t think of federal regulators as the enemy. We don’t think of scientists as malicious. The government, our government anyway, is here to help, or so we thought. The possibility of our government selling us out to the World Economic Forum’s radical climate change plans through people like John Kerry and Joe Biden never crosses our minds because we see them as fundamentally American, despite party politics. And when they say they have our best interests in mind, we tend to believe them. That’s precisely what got us into so much trouble with Covid, a manufactured virus built in a lab in China and managed by Dr. Fauci, funded by Bill Gates, to bring the world to its knees and to put in power the new class of tech bureaucracy ran by the World Health Organization to force all nations to give up their sovereignty to fight this new virus.   The evil in all of that is just too much for most people to get their minds around. But that’s where the facts take us. It’s actually much worse than all that, but for most, it was easier just to wear the mask and take the vaccine shot rather than shatter their trust in the world’s bureaucracies and comprehend their malicious intentions. 

The Zimmer plant in Moscow started as a nuclear power facility but never passed its final inspections. In the aftermath of Three Mile Island, which was essentially a media-driven crisis rather than a real one, Zimmer was converted into a coal plant. Liberals have been attacking nuclear energy since its inception for the same reasons that they finally managed to shut down all the coal plants through Larry Fink’s ESG scores, to put limits on America’s growth and its industry, and to cripple capitalism like liberals seek to abort babies, to kill them before they are even born. Do you see the pattern in behavior, whether it’s the murder of babies with abortion or by killing American industry through power supply? The goal is to destroy growth so that the country is easier to defeat by global aggressors. I’ve been to Zimmer many times, and even as a young plant, it always felt like it was old and ready to be killed off because liberal politics have been attacking it since it was built to accommodate the growing power needs of the Cincinnati Tri-State area. And now, after a long fight, the owners of Zimmer have decided that it’s not worth it. The writing is on the wall. Biden is in the White House, the administration is connected intimately to the Desecrators of Davos, and they have a war against fossil fuels. There’s no money in hanging on to a coal plant that the Biden administration, like the Obama administration before it intended, would destroy all fossil fuel methods and replace them with undeveloped green energy. Zimmer was projected to stay open for another five years, but it was recently announced that they’d close five years earlier. 

I see it as an act of war by an inserted Biden administration. The election fraud occurred so that this war against American capitalism could continue. Even surrounded by proof of election fraud, the malicious nature of the medical community using Covid as an authoritarian power grab, and now these radical intentions against America’s power grid, most people can’t get their minds around the idea. It’s too much, too fast, and conducted by all the people we have been taught our entire lives in public education to trust, the media, the government, white-coated doctors, and federal regulators. There isn’t any plan to cover the gaps left in the wake of Zimmer and the many other coal plants that are being forced to shut down by the new boards of directors installed from BlackRock, Vanguard, and State Street with progressive radicals who put climate change as a religion to the most important consideration. They aim to shut down all our power options as a nation and destroy our ability to produce anything. If you were competing with America as a foreign country, what better way to destroy them than by disabling their power grid and blaming it on some made-up nonsense like “climate change.” And what’s worse is that these ESG scores are only being implemented in competing markets to help China. So let’s see, the Covid virus which shut down our economy came from China. The ESG policies come from the World Economic Forum, which has put China-style authority as its goal for the future state of global politics. Even as America shuts down power plants like Zimmer, China builds dozens of them, and all that pollution blows over the Pacific Ocean through the jet stream and ends up in America anyway. So what’s the only purpose behind it all? Well, it’s war. It’s a war against all of us in America, and it’s being waged on us by the kinds of people we were taught to trust so that this very kind of thing could happen. We’ve all been played as suckers, and while we are spinning around in circles trying to figure it all out, the evil intentions are coming at us at full speed. And they don’t care if we have our lives destroyed in the process. After all, that’s the purpose of war. And you better believe it, we are at war.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

The Climate Change Cult of Larry Fink and his Desecrators of Davos Friends: We need a separation of church and state to protect Ohio’s powerplants

Think how ridiculous the concept is; for many years in America, we were told that we had to take the Ten Commandments out of our courthouses, that we couldn’t pray in public schools, that we had to have a separation of church and state. Then, we watch the Desecrators of Davos at their World Government Forum in Dubai use climate change religion as the primary means to attach all of us to their insane view of the world. They have introduced a religious cult to the world and suddenly think it mandates a necessity for change that ties all of us to it whether or not we believe it. Climate change, by no measure, is a science; it’s a cult of earth worshipers who have a maniacal desire to return to the primitive village of global habitation. And they want it for all the same crazy religious disputes that have taken place over the history of the human race, to control those villages during human lifetimes. It’s a ridiculous proposal, yet when it comes to the global management people who spoke in Dubai with Klaus Schwab and the usual Desecrators of Davos crowd who are using climate change speculation at creating fear and anxiety to drive change, we see those changes in our local communities. This is no longer a debate for the nightly news, it is attacking the infrastructure of the United States, and it’s all built on nonsense, just as Covid science was. It’s a scam, a power grab no different than some crazed religious fanatic pointing to the rapture as a reason to sell all our worldly possessions. The essence of the climate change religion is to advance their cause without any evidence whatsoever, only fear and made-up articles paid for by billionaires who donate the funds to their own version of a mythical armageddon. 

In Cincinnati, Ohio, we are losing another power plant, the Zimmer plant, which is actually up the river in Moscow from downtown Cincinnati. It was scheduled to close by 2027 purely over ridiculous environmental standards imposed on it by a government captured by the Desecrators of Davos, the Larry Finks of the world. They use ESG scores to impose changes to progressive businesses rather than political ones at the ballot box. They knew people would never vote to cut their own throats, so they attacked the boards of directors of power plants like Zimmer and gave them ridiculous standards to live up to based purely on the climate change religion. And knowing that the inevitable is happening anyway, the Zimmer people are just throwing in the towel and closing the plant early. Where is that extra power going to come from? The Desecrators of Davos intend to impose on us all wind and solar methods that may or may not work all the time. And when they don’t work, we are supposed to sacrifice our power needs to the gods of climate science and be happy about it. Their reasoning is just as crazy as some Mayan priests cutting off the heads and hearts of human sacrifices on a temple top in the Yucatan, hoping that the killing of people might help make it rain for their crops to grow. We might laugh at such notions now in the modern age, which the Mayans or Egyptians might have believed. But the climate change radicals are just as ridiculous. 

It’s one thing to look at people like the Descrecrators of Davos and laugh at their sheer stupidity in what they believe. For instance, I could have owned a condo in Florida in the 1980s and today measured the same distance from the porch to the high tide mark, and it wouldn’t have changed at all. I could also point to archaeological sites in England now covered by water across the English Channel and show that the sea level there rose several hundred feet from the last Ice Age. People could have walked then across to France without getting wet. Climate change is a condition of living on earth, and some cycles occur every 10,000 years, every 600,000 years, and every 10 million years. The climate will never stay the same whether or not humans are on it. Instead, the climate change religious lunatics have seen how well the phony science worked with Covid and have become encouraged to make their long-planned moves to control the world much more aggressively. It’s not that we can laugh at their stupidity from afar; they are in all our companies, our government, and running our country through finance, attaching all of us to their radical religion. Whether we agree with their religion of climate change or not, we are all being forced to live under their rule, just like some medieval dispute between the Catholics and Protestants. It is the dumbest thing in the world that we addressed in America upon its founding. Separation of church and state. 

Just as liberals protested that they didn’t want to see our Ten Commandments, we don’t want to see their stupidity over wind turbans and solar panels. We don’t want to be tied to their crazy cult, which isn’t any different than the fanatics of the Jim Jones massacre or the Helter Skelter murders. What the Desecrators of Davos believe is insane; their religion of climate change is the stuff of lunacy. They do not have a right to attack our infrastructure in America with it, so the same argument must apply in their direction. Climate change is not a science. There is no scientific evidence anybody can point to and show a need for any human action on it, any transfer of energy from a coal plant to a solar farm not while China is opening a new coal plant much dirtier than Zimmer every week as we allow the Descecrators of Davos through agents like Larry Fink to destroy the Ohio power grid leaving us all starving for power. What business will want to come to Ohio if they can’t get any power and have to wait for the wind to blow or the sun to come out to be able to microwave a sandwich in the breakroom? It’s insanity to allow a mindless cult to take over our energy grid in America by a bunch of religious fanatics who are just as superstitious as the many failed societies of the past who turned to sacrifice as the way to propel civilization forward. Not that a history lesson should be necessary, but it has never worked. And it won’t work this time. So it is time to call things what they are. Climate change is not science; it’s a religious cult advocated by losers who have no idea what they are talking about and expect the rest of the world to follow them toward our own destruction. When power plants in Ohio like Zimmer are shutting down over this nonsense, it’s time to call it for the good of the rest of society. The left has argued that they wanted protection from the religious founding of America with a separation of church and state. Well, we need the same to protect our businesses and our very lives from the religious cult of climate change. If they want to worship the earth, they can dress up in their stupid robes and chant to the ocean somewhere. But they need to stay out of our lives. Their insanity cannot be allowed to set policy for America or any of its people.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business