‘The Art of Survival’: Winning as Americans

After the last election, I knew that people were scared and needed a voice through the darkness.  And I can write and talk even under the worst circumstances.  So, every day since that stolen election in 2020, where Biden was inserted to push out Trump with an obviously government-sponsored coup, I have written an article every day and filmed a video to go with them, and many millions of people have directly benefited.  If you have been paying attention, if you listen to a lot of talk radio on AM stations all over the country, podcasts, and cable news segments, it’s pretty normal for them to pluck ideas off my blog postings, which many influencers watch every day.  They need content, too.  I have been writing these blogs for many years, and I have put up an article every day, now for over 14 years, since 2010.  It was so successful that since about 2014, I just stopped doing personal interviews as a guest on radio and television; I just put my energy into being a content creator with my eye on providing a voice of reason to producers looking to fill airwaves with material that could help America get going again because the bad guys out there were playing for blood.  I thought about quitting the daily articles a few times during Trump’s first term.  But after he was removed from office, I doubled down to do everything I could in the background to keep the roots of our republic healthy because people, even the strongest people, have needed it.  But now that it’s coming to an end, now what?  I’m not sure, but I aim to do everything I can to help win this election, especially for Trump.  So, I have been reminiscing a lot lately and going back through all the Trump books I have read over the years, which inspired me to support Trump in the first place.  As I was watching Trump return to Butler, Pennsylvania, for a rally after the assassination attempt was applied to him there, I kept thinking of a much more little-known book of his called The Art of Survival, which is one of my favorites.  And I think many of you would enjoy it right now.  Because America is about to knock out its rivals, foreign and domestic, and a new day is dawning for us, it’s important that everyone understand what’s happening.

When The Art of the Deal happened, Trump was at the top of his industry, a very successful businessman, and he had crossed over to become one of the biggest celebrities in the world.  However, the wheels came off shortly after that book published in 1987.  After Reagan left office, the economy tanked.  I was so mad at George Bush Sr. as a 19-year-old kid that I began a crusade looking for a replacement, putting me in the Ross Perot house with his daughters on adventures that would fill several books themselves.  Along the way, I met people like Rob Portman, who I set up on a big town hall debate on WLW radio that helped him win his first congressional seat.  I did many other things to help, too, which could be an entire book of success similar to Trump’s writing about his life experiences.  But during this period, the wheels came off in life for many people.  Me included.  Trump lost his first wife, he lost several businesses, and he was looking like he was going to be bankrupt and broke for the rest of his life.  Later, in 1997, he wrote The Art of the Comeback, which I have said is the playbook for this second Trump term and an essential book that describes how he went from being many millions of dollars in debt, much poorer than a typical homeless person, and climbed back on top to become one of the world’s wealthiest people.  There was a book called The Art of Survival that was infinitely fascinating, and I saw that attitude fresh and again on the stage at that Butler Rally, and with the musical contributions of Christopher Macchio, which were just jaw-dropping fantastic.  Stunning!

Trump didn’t need to write another book or open a door to his personal life while everything was falling around him during this period.  But The Art of Survival is such a marvelous book about perseverance that even in his darkest hour, he wanted to help people pull themselves up when they were down and be better people.  It inspired me during that period to keep fighting, and fighting, and fighting, which I have always done in my life, too, including writing these articles every day, even when I don’t feel like it.  Because I see the hits I get on all this stuff, and hundreds of thousands of people per week consume my material daily.  And over a month, millions.  That’s a lot of people looking for a light in the dark.  And Trump always felt responsible for being that cheerful voice, even when it wasn’t good for him.  You can make some money with books, but not a lot.  So he didn’t write that Art of Survival for himself; he wrote it for people who look to him for leadership. 

Essentially, The Art of Survival is a lesson on why “The Eye of the Tiger” from Rocky III is an essential song for the American consciousness.  One of the prominent features in that book that was devastating for Trump was the fight of Mike Tyson losing to Buster Douglas.  It was devastating to Trump, who was getting into the business of promoting the young Tyson as he looked to be invincible.  And now he was a loser, and it hurt Trump.  I would say that out of everything that was happening badly to Trump during this period, Mike Tyson’s loss to Buster Douglas was the worst because of the psychology involved in winners becoming losers.  But Tyson would fight again and win most of his fights.  Trump would claw himself back from devastation and marry one of the most beautiful women in the world, and they would live a good life in a golden palace overlooking Central Park in New York.  Trump would become more successful than he achieved in the 80s under President Reagan.  As an older man who had seen the worst that the world could throw at him many times over by a powerful and corrupt government to keep him from running for president once again, he was there in Butler, Pennsylvania, as a champion of the world, and he was spiking the football in a much-deserved way.  That power of positive thinking caught the ear of the wealthiest person in the world, Elon Musk, who was excited and very boyish in his enthusiasm for supporting a second Trump term.  And I thought of that book.  If you can get a copy, you might want to read it because we live in an exciting moment in history, and I think you will find in The Art of Survival the critical ingredient for what comes next, and we will all enjoy it quite a lot.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

6 Out of 10 Employers Want to Fire Their Gen Z Employees: If you want good productivity, you have to think out of the box

I wouldn’t just say I love foreign people from other places; I don’t think that tells the whole story.  I love people who like to work hard.  I work hard; I always have.  I love good work and people who want to do it.  I don’t care what their skin color is or their sex; if they like hard work, I will likely have something in common with them.  Even political differences aren’t so different if I feel the person I am talking to is a hard worker.  It just so happens that people from other places work harder than Americans.  And this isn’t something recent for me.  My kids are from the Gen Z generation, and I was so upset about their dating choices when they were teenagers that I encouraged them to date boys from places that still worked hard.  To me, it is reprehensible to be lazy.  I hate lazy people.  But I love hard-working, polite people, and that is how my oldest daughter managed to marry a young man from Canterberry, England.  Going to their house in Liberty Township these days is a real pleasure for me because I get to see the benefits of a couple of people who work hard together.  The results are obvious.  But to say the least, I understand what 6 out of 10 employers say when they indicate they would like to fire their Gen Z employees because they are too lazy and pretentious.  If we want to Make America Great Again, we must start by making Americans want to work again.  Because for many reasons, especially Gen Z, they have been poisoned as children into growing up and becoming problematic as employees.  And so much so that they threaten our current national security.

Not that all Gen Z types are wrong, but most of them are victims of a terrible public education system and college experience that was not academically inclined.  Most education produced in the United States these days has been infected with radical leftist politics.  That doesn’t mean that kids will all be corrupted.  If a kid comes from a good family, that might mitigate some of the impact.  But for children from broken homes or homes where the parents are just stupid, many of the kids from the Gen Z generation don’t have a chance.  I watched this problem start brewing while my kids were growing up.  Now, my wife and I were fantastic parents.  Kids always find something to complain about, but to a large degree, we kept the infection of social conformity from ruining their minds while they were growing up.  They turned out to be pretty good kids with sharp minds and intellect.  But it has been challenging for them to deal with other people from their generation who are just too lazy and pretentious to have a decent relationship.  It’s not just about dating and marrying different people but about having basic social interactions.  Gen Z, in my eyes, are the poor victims of a global menace rooted in globalism that intentionally poisoned American youth in detrimental ways to cripple our economic engine.  Like many things I have been pointing out going into 2025, every kind of attack that could be imagined upon the intellect of the average American youth has been let loose, and their poor, miserable lives show it for the sad tragedy that it is. 

My advice to the employers out there who are looking for labor for their enterprises is that you can find Gen Z employees who will do a good job.  But don’t just look in their direction.  I would say that many of the foreign immigrants who are legally trying to be a part of the American way of life will do a far better job than the kids coming out of American high schools and colleges these days.  It’s not about cheap labor that foreign employees have the most significant benefit.  If everyone is paid the same and fairly, the foreign employees, compared to the domestic ones, will far outperform expectations.  That is because foreign employees usually have a better family structure behind them, which leads to healthy living.  When people know family members love them, they tend to be less insecure in their relationships, even with co-workers.  So, when hiring new workers, one qualifying characteristic is family life.  If a potential employee can at least have a healthy family relationship, they are inclined to work well with a team of co-workers.  Gen Z in America were trained to grow up and be political weapons.  They were taught to be activists toward leftist, communist causes, like climate change, or to rally against toxic masculinity, and to toss young women into sexual deviancy to destroy their ability to raise proper American families.  I had several people this week ask me why I like to work with so many people from all over the world, and my reply to them was that they reminded me of the work ethic my grandparents had.  But I have very little personal respect for the slack-jawed losers of the subsequent generations, including the baby boomers from my parent’s generation.  The mess started with them.  But Gen Z is just ridiculous.

No wonder our federal government costs so much; they hire anybody with a pulse and turn them loose with high-cost burdens to do very little work.  And that trend is why so many employers are looking to dump their Gen Z employees wherever possible and replace them with automation.  I’ve worked with many Gen Z kids over the years, and out of every 100, I can usually get two or three of them to do good in the world.  The rest are just disasters.  It’s not like I haven’t tried, but if people don’t have the basics, a stable family life with parents and grandparents who have set them with a proper foundation of thought, the chances at success in life are scarce for anybody, especially Gen Z that has had just about everything placed against them from the start.  Bad families, horrible education, detrimental entertainment options, terrible diet, faulty philosophy, and confusing religious assumptions, everything about Gen Z has political radicalism in it, so to grow up to be helpful in anything is a far cry.  That doesn’t mean that we should stop trying with these kids.  I certainly do.  But 98 times out of 100, you will be disappointed by the results.  To cover what you need, we will have to look to people from other places where the foundations of family are much better.  When I travel to Japan, I am constantly reminded that success starts with the family structure.  They love their kids in Japan much better than in the United States or Europe.  And much of that comes from radical left politics that has sought in America to destroy the family structure for military reasons.  So, there is no quick fix to it.  Japan is largely successful because it raises children in somewhat healthy family structures.  And success follows those types of people accordingly.  But you can’t, as an employer, hire some slug from Gen Z and expect productivity to be good.  If you want good things to happen in your companies, you must hire good people; Gen Z doesn’t have them.  Maybe the next generation who grew up in the Trump years will be better.  But as of now, it’s not a surprise that so many employers are disappointed with the Gen Z generation and are trying to figure out how to get decent employees from them.  And to tell the truth, if you want good employees, you’ll have to think outside the box.  Because regarding Gen Z, what’s in the box is mostly garbage and frustration.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Why ‘The View’ Hates Melania Trump: Making American Great Again by making woman beautiful again

Typically, there are natural rules, and if you are a slack-jawed loser, you likely won’t have a good-looking woman on your arm at social engagements.  But women on The View are ordinary and easy to get and they tend to get the lazy, useless men who don’t put a lot into their efforts. Most always loser men have an ugly woman like Whoopi Goldberg or Joy Behar as wives, which is why they are all so angry all the time.  Ugly women do not get the same advantages in life, the same access to high-quality, attractive men.  So secretly, deep down inside, the hatred of Melania Trump for marrying President Trump back when he was just a very successful real estate mogul is due purely to looks and physical appearance.  And you can hear that hatred in the voices of the people who talk about Melania Trump.  But it’s not Melania’s fault that she is beautiful or that she was a successful fashion model well before she ever met Donald Trump.  It doesn’t matter about the superficial elements of a marriage, where someone like Donald Trump wanted a beautiful woman to hang on his arm to show sexual domination over rival males; it is just a fact of life.  Nor did it matter that Melania offered herself up in such a fashion so that she could live in a golden palace overlooking Central Park in New York.  Watching Donald and Melania Trump over the years, and meeting them a few times, I have watched them grow together in ways that long marriages tend to, where personal looks and sexuality become much less important over time.  Initially, however, it is everything in life. Successful men need to let rivals know of their sexual prowess by being seen in public with the best-looking women. It is up to the most beautiful women to force a society of degenerate males to step up their game and be the best version of themselves that they can be so that a gorgeous woman might give them the time of day. Attractive women have and always will make the world a better place by making men perform better to live in it.

But Melania Trump is more than just another pretty face.  She is a classy and sophisticated woman too, someone who has deep thoughts about things and for brain-dead slugs who look like used-up toilet paper, like the women who are typically on The View, or as I say about school levy supporters who are much the same, and whom I say often have asses the size of car tires and diamond rings to match as Latte Sipping Prostitutes, ugly people tend to turn toward socialism to try to use powerful central governments to make the world more fair and much less competitive because the last thing they want is to be in a room and have someone like Melania Trump come into it and steal away their husbands, which is as good as they are ever going to get.  But once Melania Trump opens her mouth and starts talking in one of her five languages, any hopes of competition with her fly out the window, so all these other women over the last several years since Trump was in office picked on Melania relentlessly out of frustration because they can’t compete with her on any front. Intelligent women are just too much for women who are short on resources, and let’s face it, that’s most of the human population.  It’s not fair to Melania to have been treated as she has just because she’s beautiful.  But changing the way the human race deals with each other won’t be altered overnight.  It will take many thousands of additional years, and likely the ability to become multi-planetary, where fundamental values about success and sexual customs change over time.

When you think of beautiful women, not all are criticized on The View.  Heidi Klum is an interesting case because she is also a former supermodel, even more successful than Melania.  But she is very popular with other women, so why is that?  Well, Heidi takes her clothes off a lot as one of the hosts of America’s Got Talent, but she doesn’t do it in a sexy way; she does much of her nudity in a music festival mosh pit kind of way that makes all the derelicts of the world feel like she is downplaying her looks for their benefit.  And with all her beauty, she is married to a much younger man; the current guy is kind of a beta male guitarist who writes songs that lets other women know that Heidi isn’t looking to steal away their husbands because she is attached to a douchebag just like they are.  Not somebody who thinks his stuff doesn’t stink, who is very competitive like Trump, and puts his woman in a golden palace in New York society to live in or to reside in the summers in Mar-a-Lago.  Heidi Klum sells herself to the public as a typical party girl, and other women who have debased themselves over the years with public intoxication and various states of passed-out undress see her as one of the girls.  But Melania is their worst nightmare because instead of growing older and more compromised, Melania still has an outward projection of herself that has turned inward toward her privacy instead of letting down her guard to be one of the droopy slugs in life like Whoopi Goldberg and Joy Behar.

All this has come about because Melania Trump is becoming more present in President Trump’s campaign with the release of her new book, Melania.  She took a few years off to raise her son as a stay-at-home mom, which has ticked off the women of The View.  Again, I have very personal experience with this.  My mom was a stay-at-home mom and was deeply ridiculed by other women for it.  My wife’s whole life has been as a stay-at-home mom, and she experienced very harsh treatment from other women for her decisions to stay home and not be part of the feminist movement.  I have never put her in a position to commit herself to a boss and work outside the home.  And my two daughters have the same expectations and are currently stay-at-home moms.  They have their own businesses, but their lives center around their children as their primary focus.  Beyond looks, other women who are not as committed to their children or would like to be hate other women who are.  And when I say “hate,” I think there needs to be a stronger word.  So Melania, as a former supermodel married to a billionaire and having very high standards in life, who stayed home with her son to teach him the traditional way is detrimental to the life choices of below-the-line thinkers, who trend toward socialism as a management of the public.  But many people are reluctant to admit that the roles women have played in our society have been wrong, and they want Melania’s message.  This is coming about just in time to melt the faces of The View and the old Oprah crowd, and for all the right reasons.  It wasn’t so bad during Trump’s first term in office because Melania stayed quiet and to herself.  They made fun of her Christmas decorations in the White House, but otherwise, Melania stayed comfortably in the background.  But not this time.  This time, Melania is presenting herself purposefully in a much more public way, and in her own way, she is uncovering some deep, dark secrets looming in the background.  It’s about time to make America great again by starting with moms and beautiful women.  Nothing improves the actions of others, especially men, than a woman with high standards and the looks to sell it to a hungry public.  And other women know it, and this is precisely why they hate Melania Trump and any other beautiful women because of their personal choices and the states of their personal neglect.  In such a world, they can’t compete, and that is the root cause of most of their anger, which has been holding down our society needlessly.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The 400 Dumb Economists Against Trump: Destroying globalism and their wealth redistribution of looted American value is the top priority

I am happy to argue with any economist, especially the 400 or so who have come out against President Trump’s proposed tariffs on imported goods once he is in for another term of office, that they have no idea what they are discussing.  Or that their hatred of Trump’s tariffs is purely because it goes against their strategy of globalism, where the United Nations would control our managed economy.  Not the United States.  Just because 400 people say something, or even a thousand, it doesn’t change what something is.  And when they say that Trump’s tariff policy will destroy the American economy the first time around and in the future, some context is required to understand what they are saying.  Economics was one of my majors in college.   So was philosophy, and while in college, I thought both were disastrously stupid wastes of time.  I went to college knowing way too much for my good.  I had a very unconventional education up to that point, so it was easy to see what was happening.  Mostly because different kinds of people study economics and philosophy, it was easy for this globalist ruse to be concealed because nobody knew one from the other in their social circles.  But it was obvious to me that Marxism was written into the economic books even as far back as the late eighties when I was in college.  And I knew that because that’s all they taught in philosophy class.  For me, it started with a study of Eastern philosophy, which was meant to open the door to the Chinese way of thinking about the world, and of course, they were outright communists.  So once everyone was taught in college how smart the Chinese were, then students who didn’t know any better would adopt communism as their mode of managing people and, of course, economic activity. 

Western philosophy, starting with the Greeks, was rationalized into failure by discussing empire building, starting with Alexander the Great, and then studying the Decline of the West as Spengler proposed.  So I frustrated the professors of these classes infinitely because I had already read all these books before I ever stepped into their classrooms and had figured out what was going on even then.  And I recognized what was happening with the transition of the Reagan economy and the one George Bush was proposing when he talked about a “New World Order.”  There was money to be made in globalism, and by essentially robbing the capitalist economy of America and redistributing that wealth to other countries that were choking on their following of Marxism, which was detrimental to their economies.  Many people would make a lot of money off stealing American wealth and redistributing it to countries that didn’t have much of an economy, and that is how the communist government of China became such an economic powerhouse.  But it’s also why a country with over a billion people still struggles economically with the United States, which has only a fraction of that number producing goods and services.  The reason that America had so much money was capitalism.  The political left then, as they are now, was very committed to destroying the concept of capitalism so that globalism could occur and wealth would then be managed by a Marxist-oriented government in the United Nations.  Now, let’s fast forward to our present time and note that the head of the United Nations today is Antonio Guterres, who is an outright socialist.  So, things have been moving in that trajectory of thought for many years.  Rob the wealth of America and give it to the rest of the world through wealth redistribution run by Marxist, socialist, and communist governments orchestrated by the United Nations, with the World Economic Forum setting policy in the background.

When Mitch McConnell says that he is critical of Trump’s tariffs and supports “free trade” policies, he is essentially saying that he defines free trade as the looting of American wealth without any defense.  He’s speaking for his father-in-law’s shipping company, which is set up in China and is the source of much of his family’s wealth.  When you have Republicans like him, who needs Democrats?  But don’t forget, just because authorities don’t want to investigate the origins of the COVID-19 virus in Wuhan, China, doesn’t mean that they have a valid reason for it.  Don’t ask the investigators to investigate themselves.  They know as everyone does now, that Covid was a bioweapon constructed to destroy cultures with health regulations, and they were looking to bring down Western civilization with it.  During an election year in the United States, right after Trump clamped down on the trade tariffs against China, COVID-19 was released from China and spread aggressively into the United States.  China never locked down the way the rest of the world did, and they were pretty arrogant about it.  They convinced us to shut down our entire economy while they did very little because they knew the nature of the virus and why it existed in the first place.  And likely the most apparent straw that broke their back was Trump’s tariffs.  They needed to get him out of office so the trade imbalance between China and America would stay in the favorable category toward them, the looting of American wealth and redistributing it into the communist country of China.  It was Globalism 101, taught in the college classes I attended in the late 80s and early 90s.  And it was always an overt attack against America for the ultimately planned destruction of capitalism in general.

So when Kamala Harris says that 400 economists are against Trump’s tariffs against other countries to set things right in the United States, I would happily argue with all of them about how wrong they are.  Just because there are many of them doesn’t mean they are right.  The most valuable thing I learned in college was that most people are wrong.  Just because many people think something, it only means that they were taught all the wrong stuff.  And it only takes one person to set things straight.  But because of my background, there isn’t a single person in the world who can argue with me about the economy.  And Trump gets it; his tariffs are meant to reverse the destructive effect of trade imbalances with America and will restore sovereign wealth to everyone within the borders of the United States of America.  Globalism will fail dramatically because the Marxist minds running the idea must steal American wealth and destroy capitalism as a concept so they can rebuild America under the United Nations with a centralized digital currency they control from Davos or Geneva.  So those against Trump’s tariffs are those working against capitalism, which is essentially free trade driven by market conditions, not centralized socialist governments.  Those in America speaking out against Trump’s tariffs are looking to profit off the planned demise of America by skimming away wealth as a broker to redistribute it in the process.  When pressed, most people will say that they read Spengler’s book and were planning accordingly.  But Spengler’s Decline of the West was wishful thinking, not capitalist reality.  And they now fear what Trump is saying, and they will cry and scream about the tariffs against other countries.  However, it would be great for America if Trump put his tariffs in place quickly and aggressively; it’s not the American economy that would be destroyed.  Trump’s tariffs will destroy globalism and Marxism and put the value of American capitalism on the world’s stage in ways they have always feared.  And it will be great for the world.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Slump Busters: Setting aggressive targets, and hitting them

It comes up a lot since the dumb and ridiculous Covid rules of employment, but Slump Busters are every bit as much of a thing now as they have always been.  People didn’t decide to loosen up their target acquisition consciously.  The human race still expects excellence even though the New World Order is clearly trying to make it easier for losers to succeed in the world at the expense of excellence and competency.  Setting low targets that are easy to hit has become the norm in the world regarding political expectations, and that trend has had disgusting consequences.  I have been talking about those observations for a while now, and they are most evident in drive-thru windows, which have become incredibly slow as Gen Z has become so much slower and cumbersome as they were taught during their education years by a society that has been infected by Marxist political movements to severely lower their expectations on what can be achieved in life.  People are still people and always will be, and it’s most evident in the sexual practices of a society what their true essence is regarding expectation.  And to that point, I have been talking about slump busters a lot lately.  I don’t participate in the slump-buster mentality and never have.  I set aggressive targets for myself in all aspects of my life, and I hit them.  Thinking like a shooter, I aim for the bottlecap at 100 yards.  Not the side of the barn, to make it easy to be successful.  Even though I have been married for many decades, almost 40 years, I remember the mating game well enough when I would go to a bar or nightclub with friends and watch the process unfold of slump busting, and it is precisely what we are seeing in our economy now, along the same lines, and it’s a disgusting reality that needs significant reform.

It’s not sexist to talk about this topic as it’s all-natural biology.  Women can pick any sex partner they’d like any time they want to.  All they have to do is let the male of their choice know they are interested, and men are designed always to be ready.  So these rules don’t apply to women as they are in the role of biology, the target that men must hit.  It’s up to the women to set aggressive targets and make things difficult for men.  And the more beautiful they are, the more motivated men are to attract the woman’s attention for the necessity of success.  When a wealthy man has an attractive young woman on their arm, they are communicating to the world that they are good at what they do and can attract a prime female to their bed.  So when going out to the meat market, I remember well enough how the game was played and still is.  People didn’t change; only the approach to politics by radical Marxist forces setting policy at the level of the United Nations to micromanage the way people interact with each other with new woke rules that are not applicable to the desires of all human beings.  When picking up women at a bar, the rules never change.  There are eight o’clock girls.  Then, some are still available at 2 in the morning.  And those are the slump busters.  If a woman is still available late at night, nobody wants her, and taking her home would be very easy and much less rewarding.  But if you are trying to knock the rust off social engagement with the reward of sexual conquest, then a slump buster may be the thing.  I would add that it’s a loser mentality to lower yourself to that level, but those lacking confidence in hitting a target may need to hit the broad side of a barn to make themselves feel better.

When you first get to a bar, if there are pretty girls there at all, because they don’t need to go to those places to get male attention, they can pick anybody off the rack at the grocery store.  But if they do end up at a bar or nightclub and are intent on finding a sexual partner for the short term, then they might be there at 8 PM, but they’ll be leaving with someone of their choosing by 9.  They don’t last long.  But the ugly people are still around late at night, and the most hideous of the ugly are all that’s left at 2 in the morning. Nobody will be bragging the next day that they ended up with a slump buster at the end of the night, just as nobody who thinks of themselves as a good shooter is bragging about hitting a barn from 100 yards.  Slump busters are confidence builders.  But for a person with a lot of confidence already, they would be disgusted in selling themselves short of a true victory in the realm of conquest.  Slump busters might satisfy the need to hit a target, but the quality of the effort isn’t worth sharing with the public.  I never liked the game, so I was married to my wife by the time I was 19.  I had seen enough very early in my life.

I met my wife while she was in the car with another guy.  I saw her at a traffic light and followed her boyfriend’s car to a parking lot, pulled up next to her side of the vehicle, and asked her for her phone number.  I was very aggressive with dating whoever I wanted and did not have any restrictions on confidence.  On the confidence front, I still shoot at very aggressive targets.  I shoot at the printed details on a bottlecap from 1000 yards.  I’m not just happy hitting the bottlecap.  And that’s what I expect from the world around me.  And when they indicate they are only excited to hit the side of a barn from ten feet, I naturally get very mad at them.  I would walk up to random women and ask them out, even in groups of four or five.  I had no fear of failure, and most of them said yes on the spot and if they were indifferent, they said yes a few weeks after.  And that’s still true to this day.  My wife was very beautiful, and everyone wanted to go out with her.  So, if you want to target pretty people like that, you must be bold.  So I took her from her date and married her.  And I can say that I never had a slump buster.  I never settled and never will, which is valid for everything.  And just because a bunch of pinheaded globalists suddenly think the human race is going to lower their expectations for what is possible in the world and that slump-busters will become the norm, not the exception, well, they have another thing coming.  I would say that people are embarrassed by their slump-busting trends over the last few years. Making America Great Again with high expectations and the kind of women who are off the market at 8 PM instead of building the world around the losers at 2 AM is coming back in style.  And the business world better accommodate for it because, ready or not, here it comes.  Slump busters are for losers.  And people don’t want to be losers.

Rich Hoffman

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Vote No on the MidPointe Library System in Butler County, Ohio: They only do well for diabolical Democrats and Marxist losers intent on the destruction of America

No, I’m not supporting the MidPointe Library System tax levy in Butler County, Ohio.  They want too much money for a product that is only good for Democrats.  Libraries these days tend to be breeding grounds for liberals so I tend not to like them anyway.  And I say that as a person who probably loves books more than anybody, locally, regionally, or this side of the Mississippi River.  I would say that books are my number one love in the world, I read around three books per week and on all kinds of different topics.  I think they are excellent ways to advance human civilization and the perpetuation of knowledge.  And in their infancy, I would say libraries were a good idea so that people who couldn’t afford books, or couldn’t get access to them any other way, could get access to vast amounts of information.  But those days are long gone. These days, libraries are meeting centers for radical Democrats who are plotting to take over the world one child at a time.  And they just aren’t worth the money.  There is a strong socialist vibe to libraries where sharing is their centerpiece.  I haven’t been to a library for three decades.  I did have one summer, my first one after graduating high school where I went to the library several times a week to read lots and lots of books.  But I hated to take them back, and since then I have just bought all my books each week.  I had wished that I had been able to keep all those books that I read out of the library, rather than taking them back because for me reading is a conquest, and I like to look at them later.  And to refer to them often.  So even though the books at the library are free, you don’t get to keep those adventures after and can’t refer to them over the years as brain development grows because ownership isn’t the key feature of libraries.  Sharing knowledge is, and that’s not really what book reading is all about.  It’s about transferring knowledge from one person to another, not in some socialist utopia of mass understanding.  That might have been a noble concept, but certainly not the reality. 

The cost of the MidPointe Library system in Butler County, Ohio, is $43.75 in taxes per $100,000 of home.  But who lives in a $100K home these days? Such a place would be a shack by today’s standards.  So, the actual cost of the levy to the average resident is around $150.  The library system will tell everyone that they serve around 600,000 visitors annually.  There are 400,000 people in Butler County, so we are talking about a lot of people, but with all that activity, we have not seen much of an increase in literacy or proper political thinking.  Libraries have become, over time, gathering places for Democrats because of their free access to information that brings out the degenerates into one place.  Most of the time, Republican-minded people don’t gather at the library to talk about a book.  They gather there to meet on below-the-line topics that work against individualism, which is why, even as an avid reader, I have not been back to a library in decades.  The MidPointe Library System does have a presence in Liberty Center Mall, which looks good from the food court.  I prefer a bookstore like Barnes and Noble to a library where moochers are attracted to the free aspect of getting a book, taking it home, reading it, and then bringing it back for someone else to share in that experience.  I like that people want to read books, but I like it better when they want to buy them and turn knowledge into a possession.  Not a shared experience. 

The MidPointe Library System says that for every dollar spent on a library, there is a return to the regional economy of $5 to $9 as if to justify the enormous expense of justifying them for the public. But I don’t see the massive expansion of intelligence that such a return on investment projects.  Literacy is way down where it clearly shouldn’t be.  Our education system for kids is a trash heap that carries over into the library system; people are learning all the wrong things.  It’s not enough to have an education; somewhat, what we learn truly matters.  And the kind of books that libraries offer are not exactly bastions of conservative value.  So, even if the return on investment is high, we have to question whether it’s the right kind of dollars for the correct type of investment.  We live in a time where the Internet has been the most significant decentralization of information in the history of the world, and more people have access to information that way than through a library card.  The rate at which people can consume information is much higher than it has ever been.  So why do we have literacy problems when just about every human being these days reads more than ever through online services and texting between associates? We value this kind of knowledge because places like public schools and libraries steer people toward the wrong thinking process.  People need physical assets to remind them of what they experienced.  Not taken back to the library and stored for some other slack-jawed loser to come along and have equal opportunity to acquire that knowledge.

The value of the library isn’t knowledge as individuals possess it; it’s in the shared community values of sameness.  They are essentially communist concepts because of their shared trait.  I was reminded of this the other day while at Half Priced Books, which I love.  But usually, they deal with books from personal collections and libraries that have failed somewhere, and they have a similar feel to libraries, where the books have been previously owned and have the emotional residue of other people on them.  Half Priced Books is an excellent place to find treasures that have been forced underground or out of print.  But like most things of value, we don’t share our food, we don’t share our spouses, and we don’t share our books, our traveled knowledge acquired through a lot of work and personal investment.  After you’ve read a book, you should keep the book as a trophy of the journey.  You don’t share it with some other slug; never to return to it later.  I have found that I reread many books at different periods of my life as my intellect grows.  What you read in your twenties tends to modify when you are forty or fifty because of brain development.  So, for all those reasons and more, I would like to see the MidPointe Library System go away and the people who typically go there fade away into the distance.  Libraries tend to make more Democrats by facilitating their socialist whims and are significant impediments to the kind of proper emotional growth that healthy human beings would otherwise evolve into.  Just because something is free doesn’t mean it’s right.  Experiences are not the same as possession of knowledge.  And reading a book is only a small part of gaining experience.  Taking an experience back to the library so somebody else can “experience” it too is a concept of Marx and the rest of the below-the-line Europeans who got information sharing wrong right out of the gate as the printing press was invented.  Libraries might have been a benefit initially when people couldn’t afford books, but the marketplace has made books so easily accessible that owning books is better.  And why I will vote No on the MidPointe Library Tax Levy in the 2024 election. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

‘The Art of the Deal’: Trump’s magnificant historical significance

With Trump about to re-enter the White House, after all that he has been through, and all of us, I am thinking about the road that brought us all here quite a lot lately.  A lot of it feels providential.  Especially when I think back on the many books that Trump wrote that were self-help in nature.  And if the question had to be answered as to why Donald Trump wants to be president, I think he told himself and everyone else the answer to that question in his very first book and his most famous, The Art of the Deal.  That is a book that I love a lot, and I have read it many times over the years.  The copy I have in the video is one I bought in 2015 when he was running for president, and I’d carry it around with me in case I had a chance to get him to sign it, which I had an opportunity to do at least twice.  In 2015, it wasn’t so hard to get access to him.  It was nearly impossible after he became president.  But in 2015, when nobody, including most area Republicans, thought he had a snowball’s chance, I was one of his early cheerleaders. I was heavily involved in his early rallies, especially at the Savannah Center in West Chester, Ohio.  Then again, I was at the Sharonville Convention Center, where I was given VIP access to that event.  But I’m never that guy who worships celebrities.  Later, I would learn my lesson on being so discreet with Vivek Ramaswamy and J.D. Vance on getting my books signed.  If I get another chance, I’ll have Trump sign my current copy of The Art of the Deal because of its enormous historical significance.  I read a lot, and my grandchildren, my great-grandchildren, and their children will most likely remember me for my books and love of reading as they go through my things over the next hundred years; I think some of these signatures will be important to them.  Perhaps inspire them to reach their own levels of greatness by example.  And President Trump’s signature on anything will say a lot about this current age. 

The Art of the Deal is a book I have loaned out to many people over the years who have asked to borrow it.  I have an extensive collection of books that have always been the ones people ask me to read.  But it’s also the book they are least likely to bring back.  The 2015 edition was released after Trump left The Apprentice and launched his presidential campaign.  But since then, publishers and media companies have been trying to pull Trump’s books off the market by not replacing the ones out there so they can pretend that one of the most well-known celebrities in the world doesn’t exist.  But with that one, I didn’t complain much; I would buy another one after people didn’t bring it back because I felt that more of those books floating around out there were good for the country.  This is, of course, before Trump was president and why I was an early supporter.  I first read The Art of the Deal when it came out and was on the top of the charts at number one in the fall of 1987, which was an extraordinary time for me.  It was my first year out of high school; I was engaged to my wife and trying to find ways that I could bring success to our family.  Trump was the hottest ticket in the world toward self-help success and the embodiment of achievement during Reaganomics.  My wife and I would spend most of our evenings at her parent’s house, and they were very successful.  So there was a lot of pressure on me by the nature of expectation so I had to learn a lot, fast.

We were planning a fancy wedding at the Beckett Ridge Country Club, where they were members.  There was more going on here than just kindness.  My wife was a fashion model at the time, and she was being groomed for New York society in that industry, and I was in the way of that.  So, the expectations for me were very high, so I would sit each night and read many books about success and how to get it because that was the world I was stepping into to have a wife like that.  Trump had some wise words based on his personal experience.  Out of all the books on success and finance, I read that year under those conditions, it was The Art of the Deal that most spoke to me and gave me the impression that it would be an essential book someday, even beyond the measure of a New York Times bestseller.  As I read the book, I thought this guy would be a good next president.  The Reagan years were ending, and George Bush offered to continue the goodwill.  But I was suspicious.  It would take someone with a lot of energy who loved talking to people and making deals who would need to continue Reagan’s excellent work.  That line of thinking would later encourage me to step away from Bush and the other Republicans at the time and go on quite a young adventure with Ross Perot and his daughters down in Texas, but that’s a whole story of its own. 

What is most evident in The Art of the Deal is that Trump is doing all this running-for-president stuff for more than revenge after all that has been done to him.  He is one of the most positive people functioning in the world today, and he has a unique sense of business and communication that few people ever master, and he loves bringing people together.  He likes people a lot more than I do.  He enjoys making deals, so The Art of the Deal was an important book.  Before Trump came along, I didn’t know that any successful people enjoyed making deals like Trump did.  As President of the United States, he would get a chance every day to have the life he talked about at the beginning of that now-famous book.  Trump is happiest when every minute of every day is filled with talking to people and helping them succeed.  And making deals with people doesn’t mean screwing them over, but finding mutual benefits in working together that they might not see themselves.  And that Trump could invent that role for himself lent directly to this idea that he would be a great president.  And as the years would tell, he was.  And now he’s poised to do it again.  And if I had to do it again, I don’t have many regrets, but the times that I met Trump, I just stood there cooly, not getting wrapped up in his celebrity; in the context of history, I’d get him to sign The Art of the Deal for me.  It’s been a long history, and the significance of that book can’t be underestimated, especially in the context of this second term.  I think I do love President Trump.  I don’t feel that way about many people in the world, and my support of him started with that book many years ago.  Ross Perot was the next best thing for me in those early years, which began with The Art of the Deal and my need to be successful in life because I was expected to be successful because of the person I married.  But more than all that, The Art of the Deal was an insight into the future before the rest of the world realized how important it would be and how the future of all human civilization has formed around it uniquely.  And it’s been a journey I have enjoyed being a part of.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

If You Don’t Have People Trying to Kill You, You Aren’t Working Hard Enough to do Good in Life: President Trump is tough and understands

I have another saying that I use a lot.  I probably say it several times a week to somebody, and that is, “If people are not plotting against you or, in extreme cases, trying to kill you, you aren’t trying to do enough good in the world.”  It was a bit of a running joke the other day as I talked to one of the gun range instructors there with my wife while we were all shooting, and my lifestyle came up.  We were talking about my choice of concealed carry weapons, which I take everywhere with me at all times, and that is my .50 caliber Desert Eagle and my Smith & Wesson .500 Magnum.  My wife joked to the instructor who was pretty shocked to hear all the stories.  It’s not something I advertise, but as she said, “Everyone is trying to kill my husband.”  And it’s true, I wouldn’t say everyone, as I corrected her, but I would say many people.  Most people won’t go to that extreme, but it all starts with plotting and scheming for your demise.  And when they get frustrated with routine failures to remove you from their life, then they start plotting to kill you.  And to that point, I have an unusual life that I don’t talk about very much; during the day, I seldom take the same roads to places.  I usually find three or four ways to get where I’m going because back in the day, I had several personal friends who were hitmen, and they would tell me how they got rid of people, and I have remembered those things for my own life.  And getting caught at a traffic light thinking about other things is a good way not to come home that day.  Hit squads do and will case out a route they believe you’ll be on, and they will try to take shots at you while you are at traffic lights because, usually, those are very vulnerable times.

And I say the same thing about President Trump, I am not at all surprised that there are plots to kill him.  He has done an excellent job as a leader, which usually means there are many people who want to do bad things in the world and want to remove you as a pressure mechanism of expectation in their life to do better.  In a lazy world, people who don’t want to live up to the example you set as a good person will always ultimately try to kill you.  It’s a fact of life.  But the other thing that I say all the time, and have proved accurate many times, is just because people want to kill you, it doesn’t mean they can.  You can do many things to turn the tables on them and ruin their lives for their ill intentions toward you.  And most of those things don’t involve guns.  It’s great that President Trump survived the assassination attempts against him, but even as people were talking about them, my first thought wasn’t, “Did he survive.”  I expected him to survive. I would have been surprised if they had hit him because I understand the power of positive thinking, and Trump embodies that.  So, having excellent luck is part of that kind of mind.  I would say another 100 plots against Trump could be attempted, and he would likely survive every one of them because of his tendency toward luck, providence, or personal persuasion skills.  Ultimately, it is hard to kill people, even among the professional types, especially if the target is aware that attempts are active.  Once a person comes to terms with “death marks,” it is much harder to bring a person down, unaware.  It comes with being a tough guy, and Trump is, that you come to terms with the intentions that people have for your personal destruction, and part of the game of success is in denying them of their wishes. 

One of the great sins of our modern times, and even in our ancient past, was the corruptive power of appeasement that most people utilize to take the edge off those who would love to kill you.  Too many people who intend to do good in the world work very hard to make friends with people who don’t deserve that friendship.  Our society tries to make friends with its attackers rather than turn the tables on evil.  If a person resists the temptations of evil, there will be plots and schemes attempting to destroy you in any way possible.  There is no way to make friends and appease evil.  Evil must be fought, even to the death.  Giving people a chance to meet you on your terms of goodness is nice.  But it is evil to compromise with evil for your self-preservation.  Another thing I say all the time (I’m saying many things today that I say all the time, literally dozens of times per week) is why God said to put on his armor and trust him when things get scary.  He told the Israelites to take the land of Canaan, but they were scared of all the reports of giants in the land as their adversaries, so they hesitated rather than trusting God to take care of them when they had to face down a superior enemy with much more deadly force.  Ultimately, that is the story of Joshua. Once the next generation had died off, a new one led by the descendants of Moses finally attacked.  God had their back, and miracles of survival happened abundantly.  Another thing I say a lot, several times a week, when they tell me, “How do you know God exists?”   And I always reply, “Follow me around one day and watch what happens.  You’ll believe in God by supper.” 

And Trump learned this attitude a long time ago.  You don’t run around chicken of every insult and intention against you.  If people like you, then there is something wrong because most people don’t just like other people and suddenly want to hold your hand.  And there isn’t a government ever created on earth that can protect you from ill intentions.  The best way to protect yourself from the world’s evils is through competition, where the bad must compete with the good in open warfare.  Evil people often turn to plots to kill their antagonizers when they lose and have no redeeming path to success.  So when people are plotting to kill you, you should take that as a compliment.  It means you are doing an excellent job in the world.  If you are trying to appease those plotters with kind words and gestures, then you are sacrificing integrity for the possibility of living through the day by calling off their goons.  It’s not like you get up every morning looking for trouble, but if you plan to live your life free of other people, you will likely gain enemies and lots of them.  And when they profess and act in ways to kill you, then that is the ultimate compliment that you are doing an excellent job in the world.  It would be best if you never feared it.  But instead, knowing that should put a smile on your face.  I see that Trump understands it.  And now people who wonder why I am always smiling, well, you know why.  I love that Trump is genuinely a tough guy.  I always thought of him as one, but now that he has survived several assassination attempts, he’s part of that unique club that I respect more than any other trait in the human race.  And because people are trying to kill him, it means he’s doing a great job as President of the United States, unofficially at the moment.  But soon, officially. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Lessons of Pleasure Island: Why the rats are fleeing a sinking ship ahead of Trump’s election

It’s not at all impressive that Puff Daddy, or P Diddy, or whatever that rap guy calls himself, is now in jail and under suicide watch.  Celebrities everywhere are in a panic over what might be revealed now that Puff Daddy is in prison over sex trafficking and what he might say to expose the people at his wild parties who likely did a lot of terrible things.  It almost has an Epstein Island feel to it.  But I think it’s safe to say that justice isn’t being served with Puff Daddy’s arrest, but rather, all the criminal elements behind his wild parties, including the government conspiracy parts, are looking to tie up loose ends while they still can.  Because here’s what’s going to happen: there will be a very knowledgeable Trump Department of Justice coming into power in the White House who knows who did what and to whom and when, and the mandate by the voting public is to clean house everywhere.  I’ve seen this before, so I know the type.  For a while, I wanted nothing more than to work in Hollywood as a film director, and I did get to meet many celebrities.  I never went to any of their wild parties, although I was invited to several.  I know what they do there and why and understand how financing controls the entertainment industry. I also know how that money traces back to BlackRock radicalism, directly connected to the World Economic Forum.  It’s not that any of these people are particularly smart.  But the network of acceptance that they have functioned under for decades is built on crime and scandal, and if the American people put a law and order president back in the White House without the fear of having to run again, after all, that has happened to him personally, well, then, that means they are in deep trouble. 

So what happens when pressure is applied to those who have been up to no good? They throw each other under the bus because they want to appear on the law’s right side.  In the case of the gangster rap industry, the CIA was all over its creation as a way to control the mass population.  The globalist narrative was to undo America from within by populating the music industry with a dangerous form of below-the-line thinking in gangster rap.  I’ve explained in detail how the CIA obtained their black budgets through large amounts of drug sales.  That’s how they function with independence from government oversight because Congress does not control the funding to them, so they are aligned with criminal efforts for their power without having the burden of voters looking over their work.  They declare secrecy for national security when, in reality, it’s about their strategic desires to steer all the nations of the world toward global communism.  That isn’t how the CIA started; they were supposed to be communist fighters, but as time progressed and leadership became more radicalized by government unions at the top, the goals shifted toward the global citizen movement, the same kind of radicalism that Bob Iger at Disney fully embraced, and everyone went all in on this criminal life represented by gangster rap for which people like Puff Daddy were created to lure in compromised people that were easy to extort due to access to lots of drugs and sex through known trafficking. 

I’ll go even further with all this: if you go to Cancun, there is a sex mall, or at least there was. I’m not sure about its current status, but it was on the way from the airport to downtown Cancun, where all the tourists go, and in it are lots of sex-trafficked girls who are there to satisfy any of the fantasies of travelers visiting.  Everyone knows about the drug cartels who openly run the city and conduct crime out in the open.  They leave the tourists alone primarily so that they’ll come and make fools of themselves as part of the very profitable sex trafficking industry.  Of course, there are plenty of cameras to capture who comes and goes, so those pictures can be released to embarrass the participants if needed.  If someone got the idea to go on a moral crusade against the criminal trends of the world, then they would be exposed for dipping their wick into lots of forbidden fruit.  And nobody cares about the girls; they are, to the political left, no better than an aborted baby.  They have no interest whatsoever in the lives involved.  They throw away people who likely won’t make it far into their 20s.  Most girls in those places have no chance at life, especially after living that lifestyle.  That is essentially what people like Jeffery Epstein and Puff Daddy did for high-end celebrities and influential people.  Bait them into the Pleasure Island discussed in the old Disney movie Pinocchio.  Remember when they lured all the kids to Pleasure Island with the promise of alcohol and cigarettes, only to turn them into donkey-enslaved people?  Since that movie in the 1940s, our culture has lost a lot of innocence in sex malls like the one in Cancun, parties at Puff Daddy’s house, thousands of college hazing rituals, and high school politics that are every bit just as cruel and maniacal. 

People supporting Trump, like myself, expect the destruction of that world, and Trump knows how this process works.  I’ve had many personal experiences where I was doing significant projects with critical people, but I was not a compromised person.  There would be no photos of me doing something terrible somewhere I would be ashamed of.  The example of how bad this situation is came to me with an illuminating experience involving the Banks Project in downtown Cincinnati, which involved the mayor, the council members, and several of the most important area builders.  I was there with a friend making the pitch in 1993 on how to conduct the Banks Project to the public, which is essentially what we see today between The Great American Ball Park and the Bengals Stadium.  My friend made the best pitch of the day out of all the fancy developer plans, and at the end of the presentation, everyone got together for a little party.  And not a single person came up to us to thank us for pitching the concept that would become the Banks Project.  We were there as a few 25-year-old kids that nobody knew.  Nobody had dirt on us, and nobody felt they could work with us without the foundation of filth that comes with most enterprises.  Trump knows how it is; he had to work on many significant projects to build all those skyscrapers.  There are videos with him and Jeffery Epstein because you go to these parties and hang around with some of those people, and there are always people taking pictures.  And if you take the forbidden fruit and hope you can trust everyone with the secret, you often spend the rest of your life looking over your shoulder.  You cannot join these fights because you are usually just as guilty of the behavior as everyone else.  Well, I never did, and if Trump had, they would have exposed any dirt they had on him.  Instead, he married a good woman, and she kept him focused in the right direction.  Enough so that he can clean up the behavior as a presidential option, once and for all, and because the rats know the implications of that danger, they are fleeing for all the corners of darkness they can find and trying to hide.  But they won’t be able to hide.  We know all about them, where they are, and what needs to happen to them.  As voters, we are putting Trump in power to do what we have always wanted to do: clean this mess up and restore people’s lives before Pleasure Island’s mistakes.  And return to the world of civility and courage for all, go after crime wherever it resides, and punish them thoroughly for all their diabolical efforts.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Kamala Harris Couldn’t Dunk if She Were Standing On A Ladder: The Week Trump Won the Election

Polling always has a lagging effect by several days once something momentous by a political candidate does something, and once the patterns are studied of the 2024 election cycle, it will be the third week of September that will be remembered as the week that President Trump sealed the deal.  Kamala Harris had been showing better in the polling.  Obviously, their strategy has been to keep her from talking so that she could adopt any MAGA position and sell peace and harmony as a party in hopes of hoodwinking enough low-information people into being suckered along to vote for her.  And the Democrats and the globalist citizen network of Marxist radicals might get away with pushing her over the top on election day.  But they seriously underestimated the intelligence of people and their desire to have a successful country. With all their efforts at manipulating to keep away from inquisitive journalists, Trump responded with a very defining week, closing the deal on what people can expect with his second term in office.  Specifically, his town hall with Sarah Huckabee Sanders in Michigan was an all-access stroke of public relations genius that few people could have pulled off.  Then, a few nights later, while Harris was trying to interview with Oprah, Trump stopped by Greg Gutfeld on Fox News, who is the hottest ticket in comedy these days and did an hour-long show-off script in what defined the 2024 election cycle.  Trump was brilliant in talking to anybody about anything and being willing to do it as much as was required, and it threw cold water on the communists behind Harris.  A media-driven strategy of propping up some loser like Kamala Harris wasn’t going to be able to compete with a guy as good as Trump with the media to beat him in public opinion.  Trump is not the same old flat Republican that Democrats have dealt with in the past, and they had no way of overtaking him.

I’ve discussed polling, how Trump typically overperforms, and why.  And with all that considered, Trump is virtually tied with Harris up to this point.  But once this third week settled in, even the polling started to pull away from Harris.  Keep in mind that the goal of most of the sources reporting polling needs the results to look close.  They are in the business of selling advertising, and if it seems hopeless for the other candidates and the down ballots, then they will lose the valuable ad buys that they count on every election cycle to generate.  I wouldn’t say that they purposely lie and mislead.  Certainly, in some cases, they do, but the technique of acquiring polling data is the problem.   To mislead, a pollster can knowingly sample several voters who are known Democrats over Republicans if they want to make the results juicier toward their favorable outcome.  But in general, the issue isn’t statistically sampling as much as engagement, which is always hard to measure in any industry.  Voter engagement is the key to this particular decade in voting, and Trump is great at inspiring people to participate in the voting process, which polling struggles to understand because they can really only call known voters.  Not voters who are voting for the first time or switching parties and voting for someone else, like many Democrats, especially teamsters, are willing to do for Trump.  So the cable news sites can try to talk up the horse race of politics so they can get ad buys, but the truth of the matter is that a more significant number of people are excited to vote for Trump than are excited to vote for Harris and she is unable to do anything about it. 

A lot has changed since 2015, when Trump started running for president, especially on late-night television. The landscape has shifted significantly, with the late-night talk show hosts who were anti-Trump losing their market share as they turned people off. This shift has led to a change in people’s entertainment options, with many switching to other options, such as Greg Gutfeld, who has filled in the void left by the other late-night talk shows.  The modern equivalents don’t have it and come across as network-driven YouTubers.  They don’t have the same power as they all once did because the market has changed beyond technological innovations and access to it.  If the old game of keep away was what worked in the past, then this new way of Trump defined the new approach; the new decentralization of communication has made all candidates more accessible.  Many more people saw Trump on a night on Gutfeld than a traditional live broadcast, and the clips played from it resonated for weeks in one-minute to two-minute soundbites that were quickly passed around social media.  The Harris campaign could not match this with a traditional keep-away game where political advisors send press releases, and the network stars would take it from there.  Their approach to the 2024 campaign shows an arrogance and lack of knowledge of the true nature of media in the modern world.

Trump, as he did for network television on The Apprentice, does understand how to use these tools to his advantage, and in the rock, paper, scissors game of modern politics, he was able to beat the keep-away game with much more social engagement and was much better at doing it than anybody else in this decade long election cycle.  If the Harris people were vast and in the business of micromanaging every aspect of her campaign, then Trump was headed in the opposite direction; he did what he wanted without a lot of campaign advisor manipulation.  He could walk into a room and just dominate it with sheer charisma and fresh ideas shooting from the hip, and he could adapt to whatever was being said at spontaneous events.  Kamala returned from her night with Oprah weaker, looking unprepared for the world even with all the cheerleading that Oprah has done for people over the years.  She couldn’t even dunk the ball standing on a ladder.  But Trump, going on Gutfeld, pulled down the whole basket with such a vicious dunk that the backboard shattered with the force of it all.  And in the days after, a clear winner emerged: Trump.  I’m sure he isn’t done; he didn’t come all this way and put forth so much effort to lose.  He was always a closer in business and is proving himself to be a closer in politics.  Ultimately, it’s up to the voters if you can have an honest election.  So, a political person can only present their case; voters will decide who they want.  But in the wake of all this, the third week of September 2024 will always be the week Trump won the election.  He closed the deal on a long journey of political theater and showed the flaws in the traditional approach that the Harris people weren’t prepared for.  And it was good to see for a change.  Trump is the first candidate to run for the White House who is a true insider and representative of the people that America produces.  And the Democrats had no answer and miscalculated horrendously, as they were always poised to do.  They did not match the trajectory of history; instead, they tried to control it much to their detriment.

Rich Hoffman

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