Strategically speaking, as history views it, Trump’s commitment to the social media platform Truth Social will be the defining characteristic that was most important in the political movement that has reshaped the world. And not enough people are talking about its importance. But as I have said for a long time, and it’s more obvious now than ever, Trump’s creation of Truth Social, after he was kicked off Twitter following the 2020 election, will always be known as the most important thing he did. And when it mattered most, just as the many court cases against Trump through lawfare were about to collapse upon him and he was facing hundreds of years in jail and things were looking very bleak, it was his ownership of Truth Social that completely reversed his financial fortunes back into the billions of dollars and took the gas out of the efforts against him, legally. It’s quite an extraordinary story and is a lesson for all who study these kinds of things. I love Truth Social; I was one of the very first people to join it as a social media platform, and I see it only getting better with time. Even though the news that Elon Musk bought Twitter and renamed it X has captured everyone’s attention, Truth Social has quietly gained some market dominance worth discussing. X has been a significantly improved social media platform under Elon Musk’s ownership, but it has seen a decline in influence. It has maintained its value to some extent, despite Musk’s claim that X is the number one app in Japan. There is significant growth on these social media platforms. However, Truth Social under Trump has emerged as the next great thing, and at a considerable time.
Like many people on Truth Social, I received an offer to participate in their Patriot Package, which provides access to what they call Truth+. It’s like Disney+ but without all the liberal programming. So I accepted their offer and have been very impressed with it. As I started using it, I have been thinking that this is the next best thing in entertainment to come out. It works a lot like Roku and has its lineup of programming, complete with a TV guide that you can access on your television or computer. But the programming is better, and this is early in the process. Already, it has Bill O’Reilly’s No Spin News, as well as many other shows, such as The WarRoom, which is on Real America’s Voice, a news station that emerged to challenge Fox News during the same period of post-2020 censorship. However, there is also sports coverage on it, as well as other programming that is growing, making it a viable entertainment option. So Truth Social isn’t just a social media app where you can express opinions and get some basic news. It’s becoming a complete entertainment package that is a real game changer for the media in general and decentralizes information in dramatic ways. Even though Elon Musk restored President Trump’s X account once he gained ownership, and it could be said that a lot of what made Trump a great candidate in 2016 was his Twitter account where people could see him unfiltered from the media, Trump has kept his exclusive content confined to Truth Social out of loyalty and the necessity of development. And it has paid off.
I wasn’t sure what to think about Truth Social over these last few years. I thought it was great that Trump could continue to post his opinions directly to the public, and people could pick up his message and carry it everywhere else. And it has worked; it has dramatically decentralized the way a president of the White House communicates with the public. For as long as there has been a media culture, they have had control over how and what communication is disseminated to the public. This is something I learned several years ago: it is far better to provide your content to the public, even if fewer people initially see it, than to be accepted by a mainstream media outlet that has its own political goals. Which we certainly saw with Fox News against Trump when they sought to make him a non-person. That has been a widespread tactic and for well over a hundred years, has been a real problem regarding free speech. Sure, you can say and think what you want, but what if nobody can hear it? For a long time, newspapers and broadcasting dominated the narrative. Twitter wasn’t the first social media platform to emerge, but it was among the first to provide alternatives, even if, under different leadership, it had a controlled intelligence narrative to steer society toward mass socialism, until Elon Musk changed that. However, it remains that Truth Social is the official mouthpiece of President Trump, making it historically significant, and now emerging as something that I think will push the rest of the cord-cutters over the edge. And Trump will replace people like Ted Turner as the king of entertainment options. A sitting American president has never had the advantage of a personal media platform, which has been a source of incredible frustration for many American presidents, especially Theodore Roosevelt. What Trump has been doing with Truth Social has been epic, but its significance is just getting started.
And when you control the message, or can’t, it decides what people want through the freedom of information. In this way, people can express their political opinions without the filter of tampering to determine market viability. Since the invention of mass media, essentially the printing press, human beings have never had this option authentically. And now, through Truth Social, and subsequently Truth+, which you access through your regular social media account, there is a competitive option to Netflix, Amazon Prime, Disney+, and Hulu. Once you pull up Truth+ on your television, it navigates through the channels just like Roku and Spectrum. So this is a significant improvement for a social media platform that emerged essentially to give President Trump, sent into exile in the world, a voice to continue stating his opinions, and not to let him fall into the dust of history, as Rupert Murdoch indicated they would make him, which was a non-person. Trump, out of necessity, has become the next entertainment mogul, and that is what it has taken to preserve the concept of free speech, even as we saw from the world just how dangerous it was to have all entertainment controlled by a radical leftist few. Truth Social, through market capitalism, has emerged as a surprising frontrunner, and the world is changing dramatically as a result. The goal isn’t to tell people what to think, but to let market viability determine which ideas emerge, as the speech is truly free for the first time. People tend to gravitate to where they can most express themselves through entertainment consumption, making Truth Social more than just a social media platform that communicates President Trump’s opinions. But an entertainment platform that can replace what we have known in the past with something much better. And if you are thinking of joining the Patriot Package for yourself, you can’t go wrong.
Rich Hoffman

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