It was just over a year ago when I was on a big trip with my family, and we were camping outside of Winterset, Iowa, which was a favorite spot for me because of my love of the book, The Bridges of Madison County. Camping in the area was a haunting experience for me because I had literally spent many thousands of hours thinking about the concepts in that famous romance novel by the now-deceased Robert James Waller. I always thought it was odd that the New York publishing industry, through Warner Books, even allowed such a little book to be put on the mainstream circuit or even that Warner Bros would produce a movie about it starring Clint Eastwood. The book was set in Winterset around the famous covered bridges of the area where a lonely housewife falls in love with a globe-trotting adventurer often termed The Last Cowboy, with Eastwood playing the title character, Robert Kinkaid. The essence of the story was that Kinkaid was the last of the masculine, untamed men in the world and that the lead protagonist, Francesca Johnston, had fallen in love with while photographing the bridges for National Geographic magazine. She was married with grown kids at the time, so her romance with Robert Kinkaid was scandalous for Iowa standards, and after her death, and eventually, Robert Kinkaid’s, when her kids discovered the ill-fated romance, they had a tough time dealing with it. Camping in the region brought many thoughts to me, which led me to ask the same question repeatedly, which is asked in the book, what makes culture and sets the norms of society? In the book, it was never discovered. Still, in my own time, I had figured out that the World Economic Forum set those norms for the strategic purposes of their needs for global domination. While staying at that campsite outside of Winterset and thinking back on one of my all-time favorite books, it all became apparent to me a strategy that was loose in the world hell-bent on the destruction of America.

In many ways, The Bridges of Madison County was meant to be a swan song goodbye to the American era of masculinity. If culture was created and implemented by the members of the World Economic Forum for strategies it had set forth since its opening year of foundation in 1971, then the attack was to get rid of in America, the cowboy image that had built the nation through movies, television, literature, and song, and replace it with a more European beta male concept which is now familiar today. The skinny jeans types, the guys who cry and show emotion to their wives over every little bit of spilled milk. And those who replace the tie with a polo shirt and embrace their lack of testosterone instead of yearning for it. The publishing industry always intended The Bridges of Madison County to be that essential goodbye story for the progressive era to thrive while being somewhat respectful of what built America. Robert James Waller was just the vehicle for their attack from the World Economic Forum’s perspective on the change. It was meant to be a stake in the ground where the entertainment industry forever after would say, “now we move on from this concept of toxic masculinity.” In the book, Francesca decides to stay with her family and not run off with Robert Kincaid, which was meant to be a metaphor for America. You might want to be with the toxic masculine superhero. But for the good of humanity, you must bury your feelings and endure the pain for the good of all. 

I had gotten up early on one morning in Iowa before the rest of my family had, and watched the dew rise from the emerging sun across the vast plains of Iowa and considered what a scam the whole Bridges of Madison County concept had been. The attack on toxic masculinity was being projected across the world, and the attempt through culture to sell it to people on a mass scale. I personally had always embraced my toxic masculinity without apology, and I raised my family in a very traditional way. My wife and kids are all females who like being females, and that’s great. I would never want to make them into males. But for me, being a man’s man was always the only option, and nothing else was appropriate. I had always been made to feel bad about that, which is why I found The Bridges of Madison County novel so appealing. It took me another 20 years to figure out what the strategy was, and for that, we had to look out beyond America to where the movers and shakers of industry formed culture to understand what was happening. It is now clear what they wanted all along. 

I would say to anybody wondering about such things as toxic masculinity, what makes masculinity toxic, and to whom? The members of the World Economic Forum always meant to attack America, and they wanted all the old cowboys out of the way. In their support of The Bridges of Madison County, through the favorable press, book reviews, and putting the author Robert James Waller on a pedestal for that time period, they could essentially get their arms around the Buffalo Bill type of American culture. They put it to death, making way for the beta male archetypes we have seen in movies over the last twenty years, the hapless man, the know-nothing father, the stumbling Chevy Chase type of man, guilt-ridden and bouncing around as a victim in life, instead of being the source of all wisdom and courage that children could look up to. The Bridges of Madison County put that kind of man to death and said goodbye. And all the world was to be like Francesca Johnston, push down their true desires, and do what was socially acceptable. And that social standard was now set by the Desecrators of Davos, the World Economic Forum types, the Klaus Schwabs of the world. They wanted to weaken men and to, thus, weaken society. And in that way, they could destroy America from the inside out. It was all very clear to me on that camping trip in Iowa where the events of the book took place and the eventual Clint Eastwood movie. The heart of America was under attack. The intention was to eliminate toxic masculinity from American life so that the aggressor in the World Economic Forum could quickly destroy the country for their own goals. And we were all supposed to put up with it for a greater good determined by them. But to fight back against that trend, all that must be done is to embrace that toxic masculinity because the secret is that masculinity is only toxic to the weak beta males of Europe and the Desecraters of Davos types. They are not prepared to deal with American masculinity, so if you want to beat them, embrace it. Don’t shy away from what you are, men. Be a man, an alpha man at that, and if you do embrace such a thing, the World Economic Forum types have no answer. If you want to win this war, don’t let them trick you into becoming a beta man, crying over every little thing, and sharing your feelings like some cry baby. Wear the cowboy hat, wear the cut-off sleeves of a favorite shirt. Lite up that big V8 engine in that beat-up pickup truck, and don’t fall for the schemes given to us through culture of the very people who want to destroy America. Send them running the other way and make them cry in the night at their failure. Because of what they have done, they deserve it.

Rich Hoffman