When Steve Bannon is talking about the primal scream of a dying regime, this is what he’s talking about: the social reaction to the Sydney Sweeney American Eagle Jeans ad. It has been astonishing, to say the least, to see just how much throwing water on this wicked witch has melted the political left. Until a few days ago, I had no idea who Sydney Sweeney was. From my perspective, even looking at her as a sexy American sweetheart is too much. She’s a few years older than my grandkids are now, so I see a kid in her. Not a sex object. However, I have some experience in public relations and marketing. And I have known A-list celebrities and their agents up close and personal, and I have to say, ahead of this new movie release for ‘Americana’ which Sydney Sweeney is in and is a kind of Tarantino movie that I think I’m going to like quite a lot, this young lady made a power move that is going to make her the next Bo Derek and or, Brooke Shields. Her timing on coming out as a Republican, and shooting guns on TikTok, couldn’t have been better, or more coordinated. This is an intelligent young lady. And American Eagle and her agent, manager, and personal advisors knew what they were doing to go as anti-woke as possible with the marketing of these blue jean ads that have so many diabolical leftists so upset. I love it because, strategically, it exposes something that I have known for a long time and was ripe for someone to take advantage of. But watching Sydney’s Saturday Night Live monologue from a year ago, this model for all things MAGA wasn’t so obvious. Now that Trump has won the election and America is certainly headed in a much different direction than the Joe Biden administration anticipated, Sydney Sweeney is poised to become not just America’s sweetheart, but also a mega-explosive model and actress on a scale nobody has seen in a long time. And I think she knows exactly what she is doing, and I admire her a lot for doing it.

Bo Derek comes to mind when I think of Sydney Sweeney. She gained fame from the movie ‘10’, which propelled her to Hollywood fame in ways that everyone from that period remembers. But Sydney Sweeney is talented in ways that Bo Derek never could be. And I make that comparison because both women have large breasts, and they don’t mind showing them off. Sydney Sweeney has been known up to this point in her young career, at only 27 years old, to enjoy doing nude scenes. So, she would seem very unlikely to become the spokesperson for the MAGA movement and have President Trump very excitedly endorse her from the White House. And as long as she was showing her boobs in movies and having very provocative sex scenes in her acting profession, the political left didn’t mind at all. They put their arm around her and were entirely ready to endorse her as just another actress who was willing to get naked to get film roles. But like Bo Derek, Sydney Sweeney is a much deeper person that people fell in love with. The sexiness gave a cover story to the real issue lingering beneath the surface that nobody wanted to see past their boobies, and that was that they were conservative women, and America loves women who are conservative and not afraid to show it. And Sweeney has fully embraced that conservative appeal as a marketing move she is ready to stand behind, and exploit the woke agenda as one of the first wrecking balls to it in the entertainment industry.

To say that this American Eagle ad for Sydney features great jeans is an accident that coincided with the release of one of the most explosive films she happens to be in is not to understand the industry. I would say there are hundreds of people behind the scenes who are in on the Sydney Sweeney decision-making process. There are numerous agents, managers, producers, financiers, and business types who all have a few cents to add to what a fashion model does and when they do it, in an attempt to exploit a new market trend. And American Eagle decided they wanted to be the anti-Bud Light commercial by putting a very hot and willing young woman into their ad campaign, and Sydney Sweeney just made the Americana movie that spins on its head a lot of social assumptions that we make for a movie set in South Dakota, one of my favorite states. A lot is happening here that is a direct reaction to Trump’s win back in the White House, and it’s much bigger than just jean sales. It’s a decision and a gamble that will pay off in a big way for Sweeney. But it’s also a market indicator for where the entire entertainment industry is headed. And the goal from the left was to destroy American ideas about beauty and exceptionalism. And here was Sydney Sweeney making a power move to dominate the landscape at just the right time, and to do it boldly, to the point where she has everyone talking about her. Like I said, this is a lot more complicated than bare breasts and sex scenes. It’s about the conservative values under it all that men and women both find irresistibly attractive, and since she has been willing to put her arm around it, it exposes a significant weakness that the political left has always had, and they hate her for it.

Sydney’s parents went bankrupt trying to support her acting career, and they divorced. And that looks to have had a significant impact on her, so she isn’t planning to waste her opportunity. And an opportunity that was only given to her because she was gifted with big boobs and a pleasant personality. But women can’t live very long on just looks, so she is looking to make a much bigger splash, and this move by her is a pretty smart move, that politically exploits something that leftists have tried to destroy in American culture. And I’m saying that this new movie, Americana, is going to be for Sydney Sweeney what ‘10’ was for Bo Derek, and culture in general. It is going to capture America’s hopes and dreams at a time when Trump is in the White House, and it will be used to significant effect. And for Sydney Sweeney to stand firm amid all this criticism, she will see great things happen because of it. We all will. We’re not just talking about a young lady who looks good in American Eagle Jeans and the stock price of that company exploding in value. We are discussing the values of the human race as a whole, as only American culture can display them. And Sydney Sweeney has gone from an aspiring actress wanting to repay her family for believing in her desire to become an actress, to taking on a political movement and essentially changing the world in ways that few have ever accomplished. In this case, it has always fallen a little short. But with Sydney Sweeney, America’s new sweetheart, something much better has happened. A spell of corruption and hate has been broken, and she was the one who first broke it. And people are going to be in for quite a treat from her over the next decade. What good timing, and tremendous guts on her part.
Rich Hoffman

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