When I think of the Disney brand, I think of shows I grew up with, like Zorro and Davy Crockett.  Those were great family shows that reflected the values of a good and productive society.  And in many ways, this new show on Disney +, Ahsoka, the latest Star Wars television series, is excellent.  But unfortunately, and this is a theme I have been saying for over ten years, Disney is done.  It’s too little too late, and that was obvious when they started making Star Wars movies again, beginning with The Force Awakens, which wasn’t very good.  It was filled with woke garbage and expressed the main problem with Disney buying Star Wars from George Lucas in 2012.  How do you take a movie franchise made by a radically independent person, such as Lucas was, and turn it into a corporate asset filled with emerging woke politics straight out of the World Economic Forum?  The answer is you don’t.  The trouble was evident when they tried to align the production to all kinds of United Nations projects during the filming of The Force Awakens, which was globalism on steroids.  I tried to remain hopeful, but once the film came out and everything that came after, it was obvious that Lucasfilm under Disney would not be as good as Lucasfilm under George Lucas.  Ironically, the Ahsoka series is struggling with itself as part of the plot: how do you overthrow an empire and then become the next established government?  And the answer is that management of anything is hard.  Throwing rocks and having all kinds of romantic ideas about things is easy.  But it’s hard actually to run things once you capture the kingdom.  And that is what is so interesting about the excellent show Ahsoka.  As Grand Admiral Thrawn says in the show, “Make your enemies the architects of their own destruction.”  Globalism has certainly done that to Disney.  It’s an interesting commentary on itself. 

However, this is the lesson for everything that has gone woke, and I do feel sorry for Disney as a company because all corporations that bought into the woke nonsense will go through it.  It’s not just Disney, which is taking major financial hits these days, with the stock price being what it was over a decade ago, and there are no signs of recovering.  It was surreal to watch the train wreck happen, but as a corporation, they were so stupid, so collective based, yet they had all the money in the world to make success happen, yet they couldn’t.  The same could be said of the music industry, fast food, sports, everything.  Disney had a massive media empire, but now the rumors are quite true that they are looking to sell off the losers, things like ABC, ESPN, and many of these satellite companies that have been brand damaged because of woke politics.  The hard lesson is that it’s gone forever once that brand is damaged.  I’ve always been a corporation kind of person because they generate wealth and jobs for people.  I love marketing brands in partnerships, such as with McDonald’s or Coke, which has been common with Disney over the years.  I always love that about Disney World and all their brand alignments.  I love them so long as capitalism is the objective.  Under the woke rules of military implementation of communism through the policies of the World Economic Forum, the goal is to destroy American capitalism through the generators of its wealth.  Disney was one of the first companies to sign up, and it was a horrible decision for them. 

Like the rebellion in the Ahsoka series, Disney is failing to live under its own well-intended rules.  And those rules were that globalism was the future of all civilization.  They were suckered, and they bet billions of dollars on that eventuality.  They thought their brand was so powerful that they would influence the public toward their market needs.  They forgot that the marketplace decides value and that their brand was fragile.  What they thought was robust was only as strong as wet paper. It fell apart in their hands rather quickly.  And the insurgents at the World Economic Forum had planned it that way.  Plotting and scheming the CEOs of all of America’s most giant corporations right in front of their faces, and they all fell for it like a bunch of suckers.  And the public took their dollars with them elsewhere; they didn’t keep spending money on Micky Mouse as Walt Disney envisioned it.  They turned away and moved on to other entertainment options, which is why there is no recovery for Disney as a corporation.  The young people could care less about them, and a good project like Ahsoka isn’t enough to bring them back as fans.  It was too little too late.  The time to make that kind of Star Wars show was back in 2015 because Star Wars essentially became a spokesplatform for globalism, and people were put off by it.  Now, the market has changed completely; smaller media is considered much more valuable because it’s free, and when people see the Disney logo, they think of a big, woke company aligned with political philosophies dangerous to American ideas, which most of the world loves and wants for themselves.  Star Wars would have been better off just putting out the six original George Lucas movies and leaving things be.  But once they tried to expand into corporate control of the brand, they weakened it like sequels usually destroy an original movie idea.  If those ideas aren’t developed in subsequent stories, they burden the original.  And that was something Disney could never wrap their minds around.

I think all corporations that have dipped their toes in the woke rules of globalism will fail or become permanently damaged in the marketplace.  And companies that are anti-woke will see a massive level of support in the coming decades.  I always have a soft spot for Disney because I liked Uncle Walt.  Just like I will always think of George Lucas when it comes to Star Wars, anything done by corporate control might be fun and exciting at times, but it will permanently be damaged goods you can’t trust as a source of art and entertainment because of all the woke inclusions into the story that have now cheapened it forever.  I still think some of the work done at Disney World at Galaxy’s Edge is remarkable from a fan perspective.  It’s science fiction on overdrive if you like expanding ideas and potentials of technology and science, which I do.  It’s a shame that Disney listened to all the wrong people while developing Star Wars under their ownership.  They should have never listened to the wokesters at the World Economic Forum and the terrorists of global economics and their unveiled intentions for communism, China style.  The marketplace was already changing in a way that Disney would have had difficulty adjusting to, but they made it so much harder on themselves and their shareholders with a poor strategic approach that strayed away from accurate economic measures that worked.  So it’s ironic that the new Ahsoka show’s plot deals with this problem, a self-reflection of Disney itself and how good intentions become evil, and disaster always follows.  As they say about Hell, it is paved with good intentions.  And that is certainly the case with all that Disney does these days, and all who took the bait and destroyed themselves as economic, corporate powerhouses that should represent morality and justice as determined by dollars and not woke, globalist insurgents.

 

Rich Hoffman