Tag: Maverick

Why The New ‘Top Gun’ is So Popular: Americans like rule-breakers, not conformists

It is funny to hear industry analysts trying to figure out why the new Top Gun: Maverick movie is doing so well going into its third weekend. I’ve listened to and read several hundred reviews of the film at this point. Unlike other kinds of movies, I have not yet found anybody who understands why the American market is flocking to see it many times now. Is it patriotism and the lack of wokeness that is in the movie? Or is it Tom Cruise himself, which many in the trades would like to think is the case? Well, Tom Cruise was smart to make Top Gun the way it needed to be, especially coming out of the Covid years. The film was done well before there was ever a pandemic, and Paramount sat on it for several years because of the uncertainty of the future of Hollywood, Top Gun: Maverick has the feel of a movie made in a different time and a different country, all the way back to 2019. I remember being on an airplane flying out of Orlando and watching Comic-Con footage of the movie for a 2020 summer release, so it’s been out there for a long time. But the film was released during a market recovery in a post-Covid world, and all kinds of forces were at play that inspired Americans to return to the movie theaters to see a movie worth leaving the house to view. Yet, there is an element to Top Gun that is very much reminiscent of the 80s when Tom Cruise was making so many blockbuster films, along with other movie stars, that say more about Americans to the world than anybody has seen in a while. It is that element that was on raw display in the new movie and is why the film is doing well without the rest of the world driving a majority of the box office numbers, specifically the Chinese market. 

The character of Maverick is a rule-breaker, and that is a trait that Americans love. They don’t like someone who follows the rules to the letter. Americans want out-of-the-box characters who will bend or break the rules to accomplish something great in the world, even down to the name of the Tom Cruise character. Tom Cruise himself is not like Maverick. But he was wise to play a character like Maverick and let all the elements of a rebel within the military shine in many reckless ways. Just the name of the character, Maverick, indicates a loner, a rugged individualist, someone who goes their own way in life. And that is not how the rest of the world is. Only American cultures celebrate such traits. The stories other cultures put on the silver screen are conflicts with conformity as opposed to what we see in Top Gun, a character so reckless that he costs the military hundreds of millions of dollars in damage in just this one movie. Maverick crashes two very expensive aircraft and puts at risk many more in his exploits of individualism that are often audacious, unapologetic, and way over the top. In most cultures, Maverick would be in jail. But in America, he is considered the top navy pilot that the military has, and audiences love it.

Literally, in the movie, all the people who have trouble are those who follow the rules. There is a scene where all the best pilots are in a bar talking about the upcoming mission, and they wonder who will be able to teach them anything. And of course, it is Maverick who has been picked to lead the mission because for it to be successful, it will require someone willing to break all the rules and discover what nobody yet knows. There is a scene where Tom Cruise playing Maverick, stands in front of a giant American flag and tells his students to throw out the rule book because it’s what your enemy knows. To succeed in this movie, the characters must learn to “not think” and act on “instinct.” It’s really the message of the first Star Wars movie from way back in 1977 and is a yearning that most people often experience in their lives. The desire to be their own authentic person and not some caricature of social order. The only way a mission like the one featured in Top Gun: Maverick can be accomplished is by breaking all the rules because the enemy is stuck in rules and is their ultimate weakness. It’s not the military jets, the companionship, or even the music that makes people love movies like this one. They help sell the story, but the essence is that Americans love rule breakers. So does the rest of the world, but they can only experience such things in American movies, and that is precisely why all these woke politics have infected the industry to the extent they have. For the producers of Top Gun to turn loose a character like Maverick again into the movie business was a very deliberate act, and the results are apparent. 

In much the same way that ESG scores are failing the financial industry because the world does not value those measures, they have been artificially created to inspire liberal political change to a climate change fanatical religion. Real value is what people are encouraged to see in the movies, not just in the act of buying popcorn actually to see a movie just because it’s there. It’s what the story tells that matters to people, and in Top Gun, it’s about recklessness over logic. It’s about breaking the rules in a rigid military environment to do what the military itself can’t do. It’s thinking out of the box to solve the problems society at large gets stuck on. And that’s why this movie Top Gun: Maverick is doing such good business while other movies come and go, and people forget about them five minutes later. So there is much more going on with this new Top Gun movie than just great music, interesting visual effects, and a vintage throwback to the kind of movies made in America during the 80s. Americans love rule breakers, before and after Covid. Covid was everything that Americans didn’t want to be. They gave authority a chance in case it saved lives, but knowing what we do now in hindsight, they would never do it again. Instead, millions of Maverick types sit in a darkened theater cheering on the new Top Gun because they see themselves in the character. And they want characters like that to succeed, to win at all costs. That’s the American way of doing things, and the rest of the world is fascinated by it. Even though they can’t relate, they will still buy a movie ticket to see it in the fictional character of Tom Cruise’s Maverick. For them, it’s the closest thing they will ever get to a society that thumbs its nose at procedures and conformity and embraces adventure and the treasures found in recklessness. And like all great movies, because Maverick was so reckless, so brash, and such a rule-breaker, he saves society in the process, which says more about us all than any other measure of human achievement.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business

A Review of ‘Top Gun: Maverick,’ picking America over the illusions of globalism

For me, movies at the theater have always been measurements of social and political life. What films are made and what people vote on at the box office to see are often accurate predictors of what life will be three or four years away. For instance, I pointed out many of the woke problems that Hollywood would have in the pre-pandemic period where they got caught playing along with liberal politics only to nearly destroy their entire industry. As leftists, they were suckered and played to the future aims of Larry Fink and the Desecrators of Davos goals of global domination through the back door of finance. It was so bad that it has damaged the Disney Company in profound ways that will likely never recover. So it’s not enough for me to just say that the new Top Gun: Maverick movie is good, which it is. I’ve listened to all the reviews at this point, and I haven’t heard one yet that didn’t think the movie wasn’t spectacular. It was great, spectacular, wonderful, fun, and energetic; it was all kinds of great things. But there’s a bigger story here that everyone seems to miss, which is really the most critical factor. Top Gun in 2022 was noticeably, almost unapologetically, not “woke,” and that declaration was rewarded in huge ways at the box office. The film made $160 million domestically over Memorial Day weekend. It brought in an additional $139 million globally in all the other markets, giving it a roughly $300 million total in its first weekend. What does that mean? Well, people who don’t usually go to movies went to see this film, and it reveals the nature of an untapped market that Hollywood has ignored as they attempted to trade dollars for ESG scores. But this movie was tossing that measure out the window and going back to what worked, which is a significant decision.

Hey, I come from the 80s, where Hollywood used to make movies like Top Gun every week, and there was a new top 40s song released every Friday, or so it seemed. It was a rich culture where Ronald Reagan was president, and everything we saw and heard wasn’t tied to some political or social message like things are now. I had been looking forward to this new Top Gun movie since 2019 when it was supposed to come out in the summer of 2020. But that was interrupted obviously by the “pandemic,” which shut down movie theaters all across the country, and it looked for a while as if movie theaters would not survive to ever allow Top Gun the sequel to release.   Once they missed their 2020 release window, they might not have ever recovered it, so the movie has been held up for release for over two years, and a lot has changed over that period. Hollywood obviously was targeted by radical leftist globalists early in the process, going back to the 1960s. However, film executives still measured their success in dollars and cents, so that impact didn’t really hit the industry hard until Larry Fink and the gang started putting ESG scores to the film industry to secure financing for projects that would be the early formula for all corporate America after the 2008 housing bubble collapse and the start of the Obama presidency. After that, movies made a transition to hide the fact that they were pushing away domestic audiences and hiding the new numbers in global markets that were hoping to trade China for America, the way most corporations have been assuming would be the reality in every industry, from steel production to microchip manufacturing. 

Many have come to understand what I have been saying about the pandemic from the beginning, that it was always a fake crisis created by world governments in service to the Desecrators of Davos at the World Economic Forum, who wanted to push an economic change state that would give them control over the money flow of the world. Movies like Top Gun, which Paramount Pictures had already produced, were already done, and they were trying to adjust to this new market economy. They weren’t sure where their future audience would be and what kind of movies they would want to see. To appeal to the China movie market, the filmmakers had even taken off Maverick’s flight jacket the Taiwanese flag so as not to make the Chinese upset with the recognition. But fans of the movie noticed this in the previews and lashed out. So by the time the film was released, Paramount had put the flag of Taiwan back on Maverick’s jacket and pretty much threw caution to the wind. And what ended up on screen by release day in 2022 was an unapologetically American film, and it paid off big time for Paramount Studios. A bluff had been called in the world, and ironically, Paramount Studios was rejecting the premise of the World Economic Forum. They will go down in history as one of the first American companies to do so. The money for most economic activity is in the United States. Here was a studio essentially rejecting globalism and all its illusions for the gold of a domestic audience, and that is the biggest story of Top Gun: Maverick. And because of it, many other American companies are going to follow.

I call it the American Sniper market, which Clint Eastwood obviously revealed in the popular movie, the hidden Trump voters, the MAGA movement that people see on television waiting for President Trump to show up in Nebraska for a speech six hours ahead of time. Paramount Studios had obviously learned something from their popular streaming show, Yellowstone, that the actual money to be made in movies was from traditional American audiences. And they allowed Tom Cruise and Jerry Bruckheimer to make the movie that was pro-America the way they wanted. So what Top Gun: Maverick became was not just a throwback to the 1980s but an American flag-wrapped sentimental journey into the glories of American life that communicated to the world all the elements of American exceptionalism that the Desecrators of Davos wanted to destroy. And it put it on full display, which was remarkable. The last 15 minutes of the movie were quite audacious, especially to the way the world’s sensibilities are, especially in markets like London, Paris, and the Middle East. It was the kind of exceptionalism that only Americans would understand, and they certainly supported it by flocking to the movies in mass numbers to see it. And boy, was it worth it. I have not seen a better ending in film since the 1980s. Those last 15 minutes were the best since then and were quite remarkable. And it wasn’t by accident. Tom Cruise and the filmmakers knew what they were doing, and they put it all on film. Top Gun: Maverick was a special movie, not just in what ended up on the screen, but in what it says about the strength of American culture after one of the darkest periods the human race has ever experienced, a global takeover by the technocrats for world domination, starting with arts and entertainment. And Hollywood oddly chose the American people, the Trump-voting public, which was a bit of a surprise. Shockingly at the start of the movie, before the story even happened, Tom Cruise thanked the audience for coming back to the movie theater and the proclamation that they made this movie for them. And that he hoped they’d enjoy it. In other words, it was Tom Cruise asking for forgiveness on behalf of Hollywood. Which, based on the box office numbers, they were willing to do. And in that effort, we have just had a glimpse of the future, and it says many great things that are about to unfold.

Rich Hoffman

Click to buy The Gunfighter’s Guide to Business