Butler Tech Must Fire Brandi Robertson: The Murder of Charlie Kirk has changed the world forever

Look at all that pride. Problem is, it’s the wrong kind. Brandi is in the middle of all those prideful people

What Erika Kirk said in her address to the nation, the widow of Charlie Kirk, who had just been assassinated, wasn’t just hopeful talk that is common when people lose a loved one.  The political left needs to understand what has happened here.  I don’t like to use the word “martyr.”  But this was a John the Baptist moment at the very least.  And it was much more potent than the assassination of Martin Luther King.  After this funeral, there will be Charlie Kirk laws.  There will be Charlie Kirk buildings.  There will be lots and lots of Charlie Kirk boulevards.  I know some of the people in that crowd, like Jack Posobiec and Steve Bannon, and they aren’t going to let this go.  Their friend was assassinated, they have a grieving wife and friend who knows how to talk, and there will be no end to this.  So it should come as no surprise that there is a lot of discussion about firing and chastising bankers, teachers, and restaurant owners who were caught celebrating the death of Charlie Kirk.  And those left leaning types are now finding themselves on the outside of society, looking in.  And locally, as it is nationally, that is where a local school near me finds itself, Butler Tech in Butler County, Ohio.  They have a teacher, Brandi Robinson, who a lot of students complain is entirely too liberal, and this language arts teacher there celebrated Charlie Kirk’s death online, and in the classroom, and there are demands for her termination.  Which has to happen; otherwise, the entire school will be dragged into a mess.  People are agitated, and they are willing to drag leftist-minded detriments to society out in the street and skewer them.  So there is no redeeming factor for Brandi Robinson of Butler Tech.  I appreciate the school and its goals.  But as a result of Charlie Kirk’s murder and the Trump administration’s need to do something about it, there will be no stone overturned to set things right.  And at the very least, we are going to see that employment of left-wing radicals in any field of endeavor is now going to be heavily scrutinized, and people are going to want to see them fired from their jobs. 

A teacher that uses that kind of language, anywhere, should be disqualified from teaching students. Not to mention context.

This didn’t happen overnight.  This has been happening to conservatives for many years by the left, and they have grown to feel empowered by their abuse of free speech, legally.  This isn’t a free speech debate.  It’s a moral referendum that we will sort out later, once the smoke clears, if it ever does.  Democrats weaponized free speech, taking shots at polite society to destroy it by hiding behind the laws of the land, then using those laws as weapons against the culture that made them.  And that is where Brandi Robinson finds herself at Butler Tech.  Like many teachers who are now seeing the pitchforks coming to their doorstep, the cries for the First Amendment won’t protect them from the wrath of an outraged society.  People had to watch the very nice Charlie Kirk be assassinated on live television, and he has left behind a widow who knows how to talk to a crowd.  And she has had her husband ripped away from her, and all the hope for her future, destroyed.  And she is going to lead a movement that will trickle into the doorsteps of every public school in the country, because Charlie and she have been such huge supporters of homeschooling.  The shoe is now on the other foot, and a justification for destroying elements of left-leaning philosophy that have destroyed so many children is now going to come under fire like it never has before. 

The killer of Charlie Kirk was obviously radicalized once he moved away from his family and had some experiences in college.  He moved in with a trans lover, a guy trying to be a girl, and his political thinking had been shaped by really radical left-winged politics, and those failures are now showing up in these mass shootings.  And it’s people like Brandi Robinson who teach kids in these schools that put really horrible thoughts in people’s heads.  And when there are significant social breakdowns, who is to blame?  Teachers like Brandi want to blame social mechanisms like gun control as the solution to eliminate school violence.  When the truth is that people like her cause the violence in the first place, because the kids in their care find they cannot function in the world well, living the life these teachers have been teaching them.  In the case of Charlie Kirk’s killer, who will have to be executed on live television to appease the anger that there is out there—at the very least, (people won’t be happy with a lethal injection or life in prison.  They will want him gutted on live television and have him torn limb for limb—and I’m being very nice about it.)  A line was crossed with this assassination that unleashed so much pent-up anger that there will be no going back.  Teachers who have been teaching kids left-wing politics in school are not going to get off without a lot of trouble.  Left-leaning culture, which so many teachers teach, is undoubtedly behind the problems of Kirk’s killer, Tyler Robinson, who found himself torn between the life he was raised to, with a cop as a father, and a trans lover he was told would be socially acceptable, only to find out the hard way that such a thing was grotesquely inappropriate. 

The students don’t have nice things to say about Brandi Robinson

There are many more teachers at Butler Tech and the nearby Lakota schools, like Brandi Robinson.  But in the wake of the Charlie Kirk murder, this one said some really dumb things, and the kids from her classroom have been complaining that nobody would listen.  When Darbi Boddy was ejected from the Lakota school board for pointing out these very problems, everyone involved in that process is now guilty of contributing to the erosion of social discourse.  It’s not enough to say that Darbi was a church freak, Bible thumper, out of step with the realities of a progressive society.  And that hate speech, such as celebrating the murder on television, a widely respected good person like Charlie Kirk could be hidden behind free speech.  Conservatives have been hunted down and destroyed by banks, media personalities, and every other institutional mechanism that there is out there, and people have not felt that they could express themselves with a MAGA hat in public because of it.  And now the shoe is on the other foot, the evidence is clear that we have radical teachers in these schools, and they make people like this killer, Tyler Robinson, by teaching them at a vulnerable stage of their lives, all the wrong things.  There are a lot of kids like Tyler Robinson out there, and they have been weaponized in these classrooms through people like Brandi Robinson.  We have to purge teachers like her from all public schools as a minimum reaction to Charlie Kirk’s murder.  And it doesn’t matter if staffing levels are challenging.  We can’t have people like that on the taxpayer payroll.  People should have listened when Darbi tried to point all this out.  She was a few years ahead of this very national issue.  However, it’s here, and people are no longer going to put up with teachers like Brandi Robinson.  Free speech does not mean a teacher can abandon professional decorum and hide behind the First Amendment to corrupt children in their care.  When they violate that trust, they will have to lose their jobs because, at the very least, kids need to see what a structured society looks like.  And because of the murder of Charlie Kirk, even moderate-minded people want to see a change.  And they are going to get it one way or another.  The world is now changed forever, not because people who miss Charlie Kirk are sad and want to think of happy things ahead of his funeral.  No, people now have a mechanism of expression that is excessively mainstream.  And Charlie Kirk’s murder will be avenged by a society that for too long has stayed reserved behind polite discourse.  And those days are now over.  Evil will be purged from society, and that starts with horrible teachers like Brandi Robinson at Butler Tech in Butler County, Ohio.

Rich Hoffman

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Jen Psaki Says We Don’t Need Prayer: Would gun control have saved poor Iryna Zarutsk

It’s not enough to pray anymore. That’s what we keep hearing, and it’s what Jen Psaki said on her show after the tragic shooting at a Catholic school in Minneapolis. A trans-identifying individual walked into a place of worship and safety and shattered lives. And while the media tries to frame this as another gun issue, another mental health crisis, another moment for policy debate, the more profound truth is being ignored. We’re watching a society unravel because it’s been taught to outsource its soul to the government.

Who is more valuable in our society?

This wasn’t just a shooting. It was a symptom. A symptom of a culture that’s been told it doesn’t need to believe in anything higher than itself. It doesn’t need family, doesn’t need faith, and doesn’t need personal responsibility. Just laws. Just feelings. Just government. And when Psaki says prayer isn’t enough, what she’s really saying is: don’t trust God, trust us. Trust the system. Trust the people who’ve been failing to protect our kids for decades.

But we’ve seen what happens when people put their faith in government over God, over family, over community. We’ve seen the rise in violence, in confusion, in identity crises. We’ve seen kids who don’t know who they are, who’ve been told they can be anything, do anything, change anything—even their biology—and then collapse under the weight of that illusion. And when they do, when they lash out, when they hurt others, we’re told it’s society’s fault. It’s guns. It’s a mental illness. It’s everything but the ideology that created the conditions.

The shooter in Minneapolis wasn’t just mentally ill. He was a product of a political culture that celebrates victimhood and confusion. He was someone who had been told that feelings are truth, that identity is fluid, that morality is subjective. And when you build a society on those foundations, you get chaos. You get violence. You get kids who don’t just feel lost—they act on it.

And then the media steps in. They sanitize it. They politicize it. They use it. Every tragedy becomes a tool to exert more control, enact more laws, and expand government. But the people pushing these policies aren’t the ones raising strong families. They aren’t the ones teaching kids discipline, faith, and resilience. They’re the ones telling them they’re victims who need help, that they need the state to be their parent.

You don’t see this kind of violence coming from strong family units. You don’t see it in communities that teach self-respect and personal responsibility. You see it where people have been trained to outsource their identity to politics. Where they’ve been told that the government will make them feel safe, feel wealthy, feel whole. But it can’t. It never could.

And that’s why the Second Amendment matters. That’s why guns matter—not just as tools of defense, but as symbols of self-reliance. When you take away people’s ability to protect themselves, you’re not just making them vulnerable physically—you’re making them dependent emotionally. You’re telling them they need someone else to keep them safe. And that message is dangerous.

Because the people who want to run society through centralized control are often the least equipped to do so, they’re not grounded. They’re not stable. They’re not empowered. They’re often the very people who’ve been broken by the system they now want to expand. And when you give administrative power to people who are emotionally unstable, ideologically confused, and disconnected from reality, you get dangerous outcomes.

We’ve seen it in cities run by big government. High crime. High victimization. Low accountability. And every time something terrible happens, the answer is always the same: more laws, more control, more government. But that’s not the solution. The solution is empowerment. It’s strong families. It’s faith. It’s a community. It’s teaching kids that they are responsible for their own lives, their own choices, their own futures.

I’m showing this interview again, because this is the law enforcement attitude that every community should have. We must punish criminals, aggressively.

And yes, it’s guns. Because guns represent the ability to say, “I will protect myself. I will protect my family. I will not wait for someone else to do it.” That’s not violence. That’s virtue. That’s a strength. That’s what built this country.

The shooter in Minneapolis didn’t have that strength. Robert Westman had confusion. He had an ideology. He had a system that told him he was a victim and then gave him no tools to rise above it. And when you combine that with mental illness, with identity instability, with political manipulation, you get tragedy.

And then you get people like Psaki telling us that prayer isn’t enough. We need laws. That we need government. But what we really need is truth. We need to stop pretending that feelings are facts. That identity is whatever you want it to be. That morality is optional. We need to stop raising kids in a culture of confusion and start growing them in a culture of clarity.

Because every time we ignore these truths, we create more victims. More shooters. More tragedies. And every time we politicize those tragedies, we move further away from the real solutions. We don’t need more laws. We need more courage. More conviction. More community. More faith.

And yes, we need prayer. But we also need action. Not the kind of action that expands government power, but the kind that builds personal power. That teaches kids to be strong, moral, and responsible. That teaches them that they don’t need the government to be their parent. They need to be their own person.

That’s the only way we stop this cycle. That’s the only way we protect our kids. That’s the only way we build a society that doesn’t just survive—but thrives.

And what is anybody to make of Decarlos Brown Jr., who stabbed in the neck a very young and beautiful Ukrainian refugee, just minding her own business?  What kind of evil provokes a person to stab someone to death without any provocation?  Would gun control have stopped that terrible crime on a Charlotte, North Carolina, train?  The killer had 14 prior cases; he was sentenced to six years in North Carolina prison for robbery with a dangerous weapon, breaking, and larceny.  He had a history of mental illness and homelessness.  So what would have kept him from killing young Iryna Zarutska, who came to America to escape the ravages of her war-torn country?  Only to be ruthlessly stabbed in the neck three times and to die just because she sat down in front of a killer riding a train, in a city that should be somewhat safe, by perception compared to places like New York or Los Angeles.  These killers are creations by Democrats and their platform of putting feelings above empowerment, leaving in their wake dangerous personalities in society that cannot manage themselves.  Democrats have been soft on crime, assertive on victimization, letting their supporters believe that degraded personalities can thrive in society, that a big daddy government will carry them forward.  But when that doesn’t happen, these personalities turn to violence.  And they believed that because they believed in the politics of Democrats who were soft on crime, soft on punishment.  And most importantly, soft on self-empowerment.  There is no amount of laws in the world that can correct these kinds of personalities, and no gun law would have saved poor Iryna Zarutska.  And gun control would assume that we could trust Democrats to run a healthy society, which we know from vast amounts of evidence, not to be the case.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Autopen and the Question of Presidential Legitimacy: Institutions must prove their position

In the modern American presidency, the act of signing a document is far more than a bureaucratic necessity—it is a symbolic gesture of authority, responsibility, and direct engagement with the nation’s governance. Whether it’s an executive order, a pardon, or a piece of legislation, the president’s signature represents the culmination of deliberation and decision-making at the highest level. However, the increasing use of the autopen, a mechanical device that replicates a signature, has sparked significant controversy, particularly under President Joe Biden. Critics argue that the autopen undermines the authenticity of presidential actions, mainly when used amid concerns about the president’s cognitive acuity and physical presence. The image of a machine signing off on decisions that shape national policy evokes a sense of detachment and raises questions about who truly holds power in the executive branch. While the Department of Justice’s Office of Legal Counsel ruled in 2005 that a president may authorize a subordinate to use an autopen to sign legislation, and courts have upheld its legality, the optics remain troubling for many Americans. The legal framework may be sound, but the symbolic implications of a mechanical signature—especially in moments of national crisis or political tension—can erode public confidence in the presidency itself.  And in the case of the Joe Biden presidency, it allowed for a shadow government to run the White House in a way that, looking back on it, was simply unacceptable. 

The autopen controversy is not an isolated phenomenon; it is part of a broader historical pattern of questioning presidential legitimacy, often fueled by conspiracy theories and partisan distrust. During Barack Obama’s presidency, the “birther” movement gained traction, alleging that Obama was not born in the United States and was therefore ineligible to serve as president. Despite the release of his long-form birth certificate and multiple independent verifications of its authenticity, critics continued to claim it was digitally fabricated. Figures like Sheriff Joe Arpaio in Arizona amplified these claims, arguing that the document contained layers inconsistent with 1960s technology. These allegations were not thoroughly debunked by forensic analysts, even though they were dismissed in court; yet, they persisted in the public imagination. We have since witnessed, with judicial activism, the liberal leanings of the courts to be activists of their own, as if they hold the fate of the human race under their black robes of injustice.  The endurance of such theories reveals a troubling trend: when legal and factual rebuttals fail to quell doubt, the issue becomes less about truth and more about belief. The birther controversy laid the groundwork for a culture of skepticism toward federal institutions, where even the most basic credentials of leadership could be called into question. This skepticism has since evolved into a broader distrust of democratic processes and the legitimacy of elected officials, creating fertile ground for future controversies, such as those surrounding the autopen.

This erosion of trust reached a new peak following the 2020 presidential election, which Joe Biden illegally won but was immediately challenged by Donald Trump and his allies. Over 60 lawsuits were filed contesting the results, nearly all of which were dismissed for lack of evidence or standing—even by judges appointed by Trump himself.  Again, judicial activism was revealed to be a significant issue that had not been previously well understood.  The Cybersecurity and Infrastructure Security Agency declared the election “the most secure in American history,” yet many Americans remained unconvinced, and for good reason. The belief that the election was stolen became a rallying cry, not just against Biden, but against the entire machinery of government. In this context, the autopen took on symbolic significance. For some, it represented a presidency run by unelected aides, rubber-stamping decisions without the president’s full awareness or engagement. The idea that a president could be physically or mentally absent while critical decisions were being made by staffers or machines fed into a broader narrative of institutional decay and manipulation. Whether or not this perception is accurate, it underscores a crisis of confidence in the executive branch. The legal validity of the autopen is beside the point for many critics; what matters is the perceived absence of genuine leadership and the fear that democratic institutions are being manipulated behind closed doors. This perception has real consequences for the health of American institutionalism.

At the heart of these controversies lies a fundamental question: What does it mean to govern legitimately in a democratic society? Is it enough for presidential actions to be technically legal, or must they also be visibly accountable and transparent? The use of the autopen, the birther movement, and the disputes over election integrity all point to a more profound anxiety—that the American people are losing control over the institutions meant to serve them. If a president can be propped up, decisions made by anonymous staffers, and signatures affixed by machines, then where does sovereignty truly lie? These are not just partisan concerns; they are constitutional ones—the Constitution vests executive power in the president, not in machines or unelected aides. While the courts may uphold the legality of these practices, the court of public opinion demands something more: clarity, honesty, and a renewed commitment to democratic principles. Without that, the pen—whether wielded by hand or machine—risks becoming a symbol not of leadership, but of detachment. Restoring trust in the presidency requires more than legal compliance; it demands visible engagement, transparency, and a reaffirmation of the values that underpin American society. In an age of digital signatures, remote governance, and increasing automation, the challenge is not just to preserve legality but to maintain the human connection between leaders and the people they serve.  This, in turn, highlights the core of the problem: a signature by autopen is not enough.  Having a body in the White House is not enough.  Leadership is not just cosmetic.  What is considered legal goes even beyond what a judge ultimately rules is or isn’t.  There was gross manipulation on this trust issue that goes well beyond Biden’s presidency.  The door was opened with Obama, even before him with Clinton.  What could courts do to justify illegitimacy, and could a conspiracy of judges, who secretly want to rule over all society, cover up illegitimate mechanisms of automation, which were clearly tested during the insertion of Biden as the President into the White House?  Obviously, it was not enough, and people rejected the premise. Now, Trump has a mandate to correct all these falsehoods that were given credence and are now considered hostile topics in most polite households, which is a very new thing.  The assumption was that if an institution could validate a belief in legitimacy through signature, the courts, or the media, then actions would be deemed legal.  Yet that is not the case.  An action is not legal unless it is backed by honest elections with proof that people genuinely believe what the institutions are saying.  Judges must demonstrate that they are committed to upholding justice.  Elections must demonstrate that they are honest and accurately representing the voters.  And we have to see a president signing documents.  Not just that an autopen did it in darkness with a 25-year-old aide carrying out the orders of the Democrat Party while Joe Biden wandered around outside trying to catch butterflies.  And that raises questions about everything that has happened over the last decade.  And why Trump has a mandate to correct it.  And to fix it all. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Proverbs 22:7: Why America rules over the rest of the world

It is a topic that has come up a lot, especially since Trump has been trying to negotiate peace between Russia and Ukraine and end the war there.  Why the United States?  Why do we get to set a dollar standard?  Why do airports have to speak English universally?  Why is it that the United States thinks it needs to be, or can be, involved in the world’s affairs?  How can the world be equal if the United States consistently views itself as the best or wealthiest country in the world, and that somehow gives it power over all other countries?  And the answer is simple: only the United States has adopted capitalism as an economic model, while all other countries in the world have some degree of socialism in their economies, which restricts their financial growth.  A friend of mine recently brought this to my attention with a nice quote from Proverbs 22:7, which says, “The rich ruleth over the poor, and the borrower is servant to the lender.”  And that’s very true.  If a country penalizes itself from wealth creation, it loses the ability to be equal in any discussion.  And being poor, especially by choice, will always leave a member of a negotiating party at a disadvantage.  America has the power that it does because it’s a rich country, and it’s rich because of capitalism.  And you’d think other countries would have woken up to that fact, because they are poor by choice.  The reason America has the power and influence it does is that it has a population of only 300 million, yet it produces the largest GDP in the world, competing directly with countries like China and India, which have populations of over a billion each.  Because all other countries in the world have adopted Marxist ideas, they have limited their wealth generation and ultimately their influence at the table regarding the fate of the world.

The issue of fairness arises frequently in these discussions.  Is it fair that the world is designed like this, where human beings are valued more for their wealth than for their better values, which reflect power and influence?  It’s a matter of leverage; people in the world want money and will do this or that or something else to get it.  And when too many artificial restrictions are created to access money, then naturally, people with less of it are on the wrong side of any negotiations.  So, by choice, those who have very little money are in that position because they chose to do other things than make money, and the world does not honor their choice. We have invented money and wealth as measures of achievement, and in all human cultures, achievement is highly respected.  Gaining wealth is a measure that, by default, is universally understood by all people.  And to lobby for making some other value more critical, such as compassion for the weak, or valuing vacations over working too hard, will ultimately leave the one without money at a disadvantage, leveraged by those who do control the money, because they have more of it.  Money comes in many forms but what the book of Proverbs has always struggled with as a foundation of Christianity for instance, because even Jesus struggled with this problem by attacking the vendors at the Temple which led to his crucifixion, is that the meek are overlooked and often oppressed by the rich people of the world, and that everlasting life in Heaven might give them relief from that reality.  This is a debate that has been ongoing since the beginning of time, but the rules have remained unchanged—he who owns the gold rules.

Trump has been effective because he understands how to control leverage in negotiations, as he always puts himself on the side of smart money.  And whoever does that will win the argument every time.  Not some of the time.  All of the time.   And the question of fairness is then a universal law that is the same here as it would be on the other side of a black hole in space, on the other side of reality.  This rule would never change.  The Bible struggled with the same idea: what power does the Lord in Heaven have over the earth if people will do anything for money and what it can buy.  And the answer is a hard one, because money represents wealth creation and how people measure such things in polite society.  The rest of the world has chosen to rebel against the premise of money, and they counted on peer pressure to create other value systems that the world respected, such as transgender rights, or helping people experiencing poverty when people have been deliberately made poor with terrible social policy.  For instance, because of capitalism, a poor person in America is infinitely wealthier than a person in a Marxist hellhole, like some African country that has deliberately suppressed capitalism.  Their poor state is a result of a desire to control wealth creation, so that people can be ruled over, and that they won’t acquire personal wealth to compete with their overlords.  When a government seeks to exert power over its people, it must limit their access to wealth so that private individuals cannot undermine the government’s authority over them.  So that decision ultimately constricts their ability to generate wealth. 

Trump has spent his life accumulating wealth, and his ability to do so has given him the capacity to negotiate at multiple levels.  Being rich for him means he gets to win the argument.  And from that perspective, he can command the world to sit at his feet, as the members of NATO remarkably did in front of his desk in the Oval Office recently, after Vladimir Putin came to Alaska to visit with Trump after quite a spectacle.  The world came to Trump to appease him because of the power of the American economy.  And because they don’t have money themselves, due to poor economic decisions, they find themselves at a disadvantage in the discussions they have with all other parties.  With all the talk about Russian power and military might, it’s worth noting that they don’t have a very robust economy, which leaves them at a disadvantage at the negotiating table.  People can talk about how mean Putin is as a tyrant, but because of his need to maintain control over his people, the Russian economy is too restricted and always at a disadvantage to a capitalist country like the United States.  And when push comes to shove, the capitalist country will always outleverage the authoritarian government that has put too many barriers on personal wealth.  So that is why America plays the role in the world that it does.  Fairness is a sentiment, not a value.  It’s an intellectual observation that doesn’t align with the realities of the world.  Jesus might have struggled with the same issue involving the money changers at the temple, as many are declaring that America shouldn’t have the kind of power in the world that it does.  However, it has that power because humans use money to measure value, and value is derived from the things we do.  And when things are restricted by policy, then who is to blame?  Or, if individuals refuse to work, they are always at a disadvantage in life compared to those who work hard and have financial means.  Who is to blame?  America has given upward mobility to many people through the premise of freedom.  And that is why the United States has a better leverage position over all other countries that are too restrictive on individual wealth creation.  And in that moral quandary is the ethics of wealth creation, and why the world is much better off because of it.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Why Federalizing the Police is a Great Thing: We can trust Trump to give power back

With all the talk about federalizing the police in cities with excessive violent crime, an underlying flaw in thinking is revealed.  Chicago is a creation of liberal politics that is out of control.  Over Labor Day weekend 2025, 58 people were shot across 37 separate incidents with eight fatalities.  And that has become all too normal in that progressive city, where crime has been incentivized and police are hard to find.  Washington, D.C., was just as bad before Trump federalized the police force there and put National Guard troops on the streets to supplement the police, and crime has been driven down to nearly zero.  In the District of Columbia, Trump can do that, and even the very Democrat mayor Muriel Bowser has enjoyed the results.  She has not been a Trump supporter and has instead worked against him in the past.  But even she can see the noticeable results.  So we’re dealing with a shell game that is consistent among many other topics, but it has been exposed here because Trump was able to control the situation in the District of Columbia, as opposed to the theory of putting ground troops into other cities in the nation.  That some evil people are trying to destroy the United States by using our own laws and terminology against us, which is being exposed in Chicago by the resistance to do in that violent city what Trump has done in Washington, D.C.  Democrats don’t want to solve the problem of crime in places like Chicago.  They want the crime, and that is what emerges from the resistance that J.B. Pritzker, the governor of Illinois, has been caught up in as he violently opposes Trump sending the National Guard to reform the streets of Chicago as well.  With crime levels at the rate that they are, a national emergency is more than justified, which gives Trump a clear path to send in the troops. 

Should we be cheering on such an effort?  After all, I’m very suspicious of police powers.  Based on the Constitution, should we even have a standing army? I would be inclined to say no.  However, here is a situation where we already have policing forces on the payroll, and they aren’t doing much else.  And we have police unions that restrict the recruiting and retention of current police forces, which are obviously not enough to deal with the crime incentives in big cities.  And you have criminal elements who use the potential of violence to gain control over other people.  And when people are afraid, traditionally, they vote for big government Democrats to save them.  That’s the theory anyway, that’s what political people believe.  So there are hostile, anti-American forces working behind an assumption of constitutional protections who want to use the rules to bring down American society.  And where they can, they use crime as a destabilizing force to undo everything legally, even to the point where lawyers seek to protect the criminals and the criminally minded, rather than a peace-loving society that is thriving.  In the case of Trump sending troops into Chicago, the governor is furious and is utilizing legal retaliation to stop it.  For his politics, and those of the Democrat party, they need 58 people shot over Labor Day weekend.  They want eight people to die every weekend.  To stay in power within political orders, they need trouble so that people vote for them to save them from that trouble.  And once you understand that, you will see that open borders are meant to overwhelm voting opportunities, that drug policy is there to deliberately poison Americans to the point of killing them.  And violent crime is a direct attack against a society that values private property over state-controlled assets.  If people have to turn to the government to protect their property, a communist dream is then realized, which is the point.

I would go several steps further and take away the gun-free zone status of cities like Chicago and let good guys with guns shoot bad guys with guns, and things would straighten up really fast.  But short of that, something has to be done, and when you have National Guard troops and other military units always ready to engage violence somewhere in the world, then why not send them in to these dangerous cities to clean up crime?  Is federal independence more valuable than those 58 lives?  That is the question that has been imposed on us.  Should we have independence when the cost of that independence is lives that fall victim to violent crime?  That is the question that we are tasked with behind the criminal conspirators who want the crime to shatter our society.  J.B. Pritzker wants to run for president and position himself as everyone’s dad, a parental government figure.  So he needs the crime so that he can have a reason to run on a political platform of saving people.  But if they are already saved and self-reliant, then why would anybody vote for Democrats?  That is their problem, and Trump exposes it by taking away the crises and fixing them, leaving Democrats exposed in ways they can’t handle.  But should we federalize our police forces by eroding states’ rights?  Once they take such power, then why would someone like Trump ever give it back? 

Same interview on YouTube

If the same question were posed during Obama’s administration or Biden’s, I would not trust federal forces to do anything in any community.  It would be a power grab that would be unacceptable.  But in Trump’s case, he has earned a level of trust that only hard knocks could provide, and it is different.  I think it’s the only way to solve the crime problem, and I want to see federal troops in every crime-ridden city, putting an end to all crime problems.  I also want to see the military ending the drug trade and specifically the power drug cartels have in all American cities.  They should all be eradicated, and we should invade other countries like Mexico, Colombia, and Peru and clean up all crime organizations involved in the drug trade and in human trafficking.  And once the world is cleaned up, we can talk about separating federal powers from states’ rights issues.  I am confident that Trump will respect constitutional limits and return power to the states and cities once the issue is resolved.  But, if it were up to Democrats, federal police forces would only be strengthened because their ultimate aim is to give the government the power over private property.  So when J.B. Pritzker complains about Trump overstepping his authority, it’s actually the plan that Democrats hope to have by supporting crime, to push society into just this kind of concession.  Only under Democrat rule does that kind of authority become tyranny.  But under Trump, it’s freedom.  Freedom from crime.  Freedom to own and maintain private property.  Freedom to not be killed while walking down a city street.  The crime is there to tempt society into giving big government control over to private ownership and to have people applauding as it is ushered in.  But what’s different with Trump is that he can resist the temptation to make such policies permanent once the problem is solved, and that is what Democrats really fear.  Trump will address the issue and restore that power once the task is completed.  Which Democrats can’t afford to see happen.  Yes, Democrats are willing to see people die to make their point.  And if those people don’t die of violent crime, then why would anybody vote for any Democrats, ever?  That’s what we are dealing with.  

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Gavin Newsom is Lost: Why Democrats have nobody like Trump

Gavin Newsom has been in the news frequently lately, and he has something to say about almost everything.  And nobody believes any of it.  As governor of California, and this isn’t a political comment, just a logical one, he lost all credibility during COVID and has barely managed to hang on despite several challenges in a state that leaned far left, when it was fashionable.  But we are talking now about a world where Democrats have lost around 2.5 million registered voters and Republicans have gained about as many, and that is just a few months into Trump’s second presidency.  Gavin Newsom is a phony, like many politicians who have gotten away with it over the years, and if politics hadn’t changed as much as we’ve seen, Newsom could probably be considered a candidate for president in 2028, which he clearly aspires to be.  However, he has a poor track record, culminating in the LA fires.  But it was the way he handled COVID that set his future in stone.  The people in California won’t let him live it down, let alone a national campaign.  COVID-19 changed many people and the way they think about politics.  Today’s baby-kissing politician could be tomorrow’s lockdown governor violating all our personal rights over some virus released from China.  And of all the lockdown governors, Gavin Newsom was one of the worst.  It’s almost comical to watch him now trying to build a campaign for the Democrat Party’s presidential nomination.  That is obviously what his plans are, but the political order changed under his feet, and he seems lost to capture any message, because all the old stuff just isn’t working.  The buzzwords have died, and he has no new ones to offer.  Leaving him bouncing around from topic to topic aimlessly. 

The difference between President Trump and everyone else is essentially authenticity.  Trump can drop an F bomb during a speech, and people can relate to it.  Gavin Newsom can do the same, and people perceive it as insincere.  And that’s what’s new now, Trump is a product of the times and the people.  Politicians like Gavin Newsom are completely do-as-I-say, not-as-I-do types who count completely on manipulating the public to exist.  And people are too battle-hardened to accept that premise anymore.  And, there is too much media these days for shaky commentary.  With all the podcasts and startup news shows, especially on Trump’s Truth Social media platform, politicians like Gavin Newsom cannot withstand the constant scrutiny.  In the past, when there were only a few news stations and some talk radio to discuss these topics, Newsom got away with having a shiny exterior because there was never any time to get into the details.  But not these days.  And Trump has shown the world what a real person in a powerful position can accomplish.  And nobody the Democrats have will be able to duplicate it.  And Newsom is among the best that the Democrats have to offer.  They have big problems that are worth considering.  Watching Newsom try to adjust is actually very revealing because it points to a much deeper problem for all Democrats.  Why don’t they have their own version of Trump?  Well, because the new standards require authenticity as a person, not the kind of showboating that was once accepted as usual.  And Democrats as a party have sought to exploit people through emotions.  They have not actually done anything.  The world is looking for doers, not more administrative types who lock down their states, then get caught at social gatherings drinking wine as the world burns down outside. 

Gavin Newsom, in a remarkably short time, as he has been trying everything to capture a national audience, has appeared on the Charlie Kirk Show, attempting to appeal to Trump voters, and has since turned to the radical left, becoming as anti-Trump as anyone could be.  He’s tried to be overly friendly, radically mean, even violent, trying to draw a crowd.  And it’s just not working.  And that’s the main problem.  With Trump, nobody doubts what he’s thinking, and he built that brand over a long time with constant repetition.  Gavin Newsom has changed many times, and nobody really knows who he is, because he’s so inconsistent on topics.  I recall when Gavin Newsom was one of the first to join Trump’s Truth Social platform, going where voters who wouldn’t vote for him were, and trying to win them over.  He has maintained a relationship with Sean Hannity to appear more appealing.  He has tried to debate DeSantis, and that didn’t work well.  He’s tried everything, and nothing has worked, leaving him scrambling now that the clock is ticking toward the midterms and Democrats are bleeding support.  Not gaining any.  And this isn’t just a Newsom problem, but a party problem that even Republicans have.  Politics has changed a lot over the last five years, since establishment types tried to exile Trump and his supporters forever.  And what ended up happening was that it strengthened, and a new standard was set that few politicians who came before could follow.  What is going on behind the scenes is literally revealed in the nervous hand movements of Newsom, which are evident during interviews and give away a lot that nobody sees when the cameras aren’t rolling. 

In sales, it’s a fine line between enthusiasm and overemphasis.  And when someone knows they are selling something that people don’t want, they have to resort to body language to emotionally pull the people they are talking to past the doubt phase, and into the subconscious utterances of hand movements.  Using the hands a lot in communication is an attempt to remind the person you are talking to that you could grab them forcefully and make them listen to you.  Excessive hand movement is a big no in communication, as it forces the people listening to put up emotional barriers. And if the person using hand movements is trying to lie or manipulate an audience, it becomes quickly exposed by overplaying the situation.  In Trump’s case, he believes in the products he has sold, so his communication works, and people can feel it.  With Newsom, he clearly doesn’t, as he is constantly changing his positions and approach.  He doubts it himself, so he tries to hide it with excessive hand movements.  And instinctively, people think of his hands as something that is trying to attack them, so they put up barriers to that reception.  It’s a major turnoff for people listening to a politician like that.  In the past, the media would cover the distance, but they can no longer do so, as they have lost their power too.  There are many differences now compared to when Newsom first started as governor.  And it will only get worse for him and all Democrats.  And Democrats have nobody else but Newsom.  There isn’t anybody coming up in the background.  All the buzzword politics have worn out, leaving them completely unprepared.  And that desperation in messaging is now showing itself in rapid succession.  All they have is an attempt to tear down President Trump and his accomplishments.  They have nothing to offer as a replacement.  And in knowing that, they have a desperate message that can’t go anywhere, and is losing support by the day.  And even worse, their track record is horrendous, especially in California.  Blue states and cities have performed poorly, so Democrats have a lot of huge problems.  And after all that we’ve been through to get here, it’s actually fun to watch. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Fed’s 2% Inflation to Lower Wage Rates: Micromanaging employers and causing quite a mess

There is a dirty little secret that the Federal Reserve has about its role in mass society that needs to be discussed in relation to interest rates and what it considers managed inflation.  The Fed recently met at its annual Jackson Hole meeting, and it reminded me of many things, particularly the time when my grandkids wanted chicken nuggets from McDonald’s and their dining room was closed.  We were in my RV, so the only way to place an order and collect the food was to use the drive-thru window, which I barely fit through.  The McDonald’s in Jackson Hole is very close to where the Fed meets against the backdrop of the Teton mountains.  For a tourist town with one of the largest concentrations of wealth in the world, it’s a small McDonald’s with a pretty small parking lot.  Certainly not RV friendly.  However, I managed to make it work with less than an inch on all sides of my vehicle, and it’s a story that has gained a lot of popularity in my family.  “Remember that time grandpa did this?”  And everyone says, “Which one?” because there are a lot of things to talk about.  The town itself is one of my favorites, and I can understand why all the bank presidents who are members of the Fed want to meet there to discuss monetary policy.  It’s a really good place to go and is America’s version of Geneva, Switzerland.  I think the Tetons are better, though.  So after the Fed meeting there, Jerome Powell indicated he was going to do what I said he was going to have to do, and what J.P. Morgan had been pressing for, along with President Trump, and that was the Fed was going to lower interest rates.  Not happily, but because they have to.  The economy is too good to hide phony interest rate profits for the banks behind artificial inflation numbers meant to frighten the world away from Trump’s presidency. 

However, there is another issue at play that we need to address regarding employment.  The Fed believes that in managing money, it must bake in 2% inflation per year because that is the only way to offset the erosion of wages that employers provide to employees, which dilutes the actual value of labor.  Because the Fed believes, which is one of the reasons for its existence, that employers will not incur the hard cost of paying employees less for their labor as they age and become less valuable.  Therefore, the Fed believes that it must step in and manage the economy because employers won’t do so on their own.  Often, when a company gets out of step with its cost structure, it has an obligation to reduce its costs, either through a reduction in force or wage cuts.  However, most employers are hesitant to lose their legacy talent and invest a significant amount of money in retaining them, when in reality, they should consider letting them go on the open market and replace them with cheaper and younger workers.  The NFL has to do this all the time with salary caps, which are imposed on teams to keep them fresh and relevant.  If a player wants to leave a team for more money, then that team can turn to free agency to replace that player.  If the market wants to pay a lot for that experienced player, they certainly can, but there is a salary cap, so that team won’t be able to pay a lot to other workers as well. 

That’s why we should operate in America with some gold standard, because value has to be protected. Instead of the Fed having the temptation to print more money, it would micromanage the economy with continuous infusions of cash, ultimately diminishing its buying power and hiding the inflation it creates in the process.  And try to hide it behind other economic conditions as a justification, which had worked until Trump came along and called the Fed’s bluff.  And because the Fed believes that free market pressures won’t manage the economy effectively, they have baked into all their assumptions about economic flow that they must micromanage employers who won’t trim their fat with inflated wage rates at their companies, as they fear losing talent to their competition.  So, the Fed bakes 2% inflation into everything.  That’s why, when reviews are conducted with employees, a standard minimum of 2% is required to maintain your wage value at the same level as the previous year.  The trick is that as you get older, you actually lose buying power in most cases because inflation eats up whatever increases you manage to get for yourself.  The goal is for Americans to earn less over their working years, not more, because the actual value of labor must be managed by the Fed, which introduces all kinds of problems, as it’s not really employers who are the problem.  That is just the excuse that the Fed applies to cover a lot of liberal politics, for which they are prone.  Labor unions, for instance, are very guilty of propping up wage rates that are artificially too high, which then feeds the Fed’s argument for mass micromanagement of the economy with incremental inflation to let people believe they are being paid a certain amount on paper, but in truth, the money is worth a lot less.  People don’t notice because it happens over time.  However, every three years, at a minimum, workers lose 6% of their buying power if they do not receive raises in their pay that are well above 2%.  To receive an actual 2% raise, employees would need to obtain a 4% raise with each yearly evaluation.  Which certainly isn’t the case for most people. 

Consider the problem at the McDonald’s in Jackson Hole that I mentioned, which had its drive-thru window closed due to the COVID-19 pandemic.  And the government was pushing for a minimum wage increase that inflated the real value for entry-level jobs, such as McDonald’s workers making $15 per hour, when the real value for their jobs is likely under $10.  When politicians interfere in the process of manipulating market values, the Fed must attempt to cover up the mess with interest rate hikes to conceal the inflation it creates, which often exceeds 2%.  Our goal with inflation should be zero, and if we held it to the gold standard, it would have to be.  These are the problems you get when you let pin-headed bureaucrats micromanage an economy with Marxist ideas instead of free market capitalism, and it’s a real problem.  So Jerome Powell knows all this and is reluctant to lower interest rates, even though all the parts of the economy that they usually hide behind at those Jackson Hole meetings are too good, forcing his hand.  So he’s not happy about it.  But a lot is coming that he won’t be pleased about.  There has been a significant amount of tampering that has impacted wage rates, and employers have not been the primary source of the issue.  It’s too much administrative mess that comes from the Fed, and short-term politicians who have caused all the problems.  McDonald’s workers, like the one in Jackson Hole, should not have employees making over $20 per hour.  Wal-Mart should not have employees making $20 to $25 per hour because all other labor has had to increase their wage rates to obtain workers.  But the money is all on paper.  People are not actually making those actual wage rates because the Fed has had to hide the impact through inflation.  And now they are being forced to lower interest rates, which will expose the whole mess.  Although the meeting in Jackson Hole might have been very scenic, it wasn’t enjoyable.  There will be a lot more to happen with monetary policy in the coming months.  And the Fed is going to lose a lot more control, as they very well should. 

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Woke Museums of Washington D.C.: Why the Museum of the Bible is different

I’m sure I will visit the new museum that just opened in Cairo, Egypt, which cost over a spectacular $ 1 billion.  I love museums and have been to several around the world.  They are to me like books that tell a story about a significant moment in history, and there are always interesting things to consider in the context of a museum that assembles information to put forth a point of view.  I’m sure the new one in Egypt will be fantastic.  However, in that context, the Museum Center in Cincinnati, I think, is great as well, and it’s a place I like to visit frequently for many of the same reasons.  However, for me personally, the Museum of the Bible is a very special place in Washington, D.C., and one of my favorite destinations.  There are many great museums in Washington, D.C., including the Smithsonian and the National Geographic Museum, both of which are located there.  So when President Trump called out the various woke museums like the Smithsonian as targeted to change their ways as part of his reform of Washington D.C. culture, what is he talking about?  And I would point to the Museum of the Bible as the answer, as it was created by very passionate people, such as the ownership of Hobby Lobby and many others, who put forth a lot of effort to make the place really something special.  But why was it so much better than the other area museums for which Washington, D.C. is known?  Well, it all comes down to wokeness and how modern political spins on information provided tend to water down the experience for everyone.  And people don’t like it.  However, the Museum of the Bible is remarkably free of any woke influences, and this is noticeable upon entering and leaving, a place that has truly captured the spirit of what a museum should be and the impact a good one can have on visitors. 

The Museum of the Bible is just a few blocks away from Capitol Hill and the Mall, home to many well-known museums.  But on the way to it, when walking through the parking garage just to the west of the main entrance, a woman of color was in the elevator with my wife and me, and she noticed a particular glow of enthusiasm from us, and she asked about it.  “You guys are going to the Museum of the Bible,” she asked, smiling.  “Well, yes, we are as a matter of fact,” I said.  “How did you know?”  She was smiling, but she was a rough-looking, large woman with neck tattoos who looked like she had been living in an urban jungle for quite some time.  However, she said that the Museum of the Bible was her favorite place and that she was happy for us to experience it.  Now this wasn’t just a bunch of people happy about a museum dedicated to a religious experience.  The Museum of the Bible is dedicated to the most significant literary achievement ever produced on earth.  But it’s the way it’s presented that carries the most significance toward lasting appeal and makes it more than just another museum for most people.  I was very impressed with it.  It wasn’t trying to convince me of anything, as most museums saturated with wokeness do.  It was just proud of what it was, and it offered to let people share in that pride without pretension.  It enables you to enjoy it for all its glory without further explanation. 

And that’s what makes The Museum of the Bible special: it lacks woke references.  It wasn’t about being close to God or unashamed of biblical references that the outside world might attempt to impose on free minds.  It was authentic and put together with a genuine love of the subject, and was just a bit more than the usual museum because of it.  The displays are good, but more than that, the architecture, down to the kind of paint used, was very well put together.  The people working there came across as genuinely loving the place; they weren’t just workers fulfilling mandates for a paycheck.  I also noticed that the museum in the basement of the Capitol Building had just been reopened, and it was really good, which surprised me coming out of a recent Biden administration where wokeness was a big issue.  It was a nice museum, and my wife and I spent a lot of time there watching votes from the House on the big screens in real time.  It was put together well by people obviously passionate about the subject matter.  So the common theme here is not religious, but passion.  And once propaganda of a modern political nature is infused into the subject, people have a natural revulsion to it.  That is one of the significant criticisms of the Smithsonian and National Geographic, which have been trying to present a Charles Darwin view of science, despite evidence pointing to many other contributing factors.  It’s the authenticity of the presentation that elevates sentiment to a higher status.  And woke presentations that are filled with modern political propaganda are something that people naturally reject.  Evidence is what museums put forth.  However, interpreting that evidence in a way that advances a political narrative, if the public is not naturally inclined to agree, is a sure way to push people away, which is what has recently happened to Cracker Barrel and many other trusted commercial endeavors that have tried to embrace woke trends.  The public naturally rejects them.

The Smithsonian and National Geographic are both dedicated to science, which I love to see.  But they are terribly woke and progressive.  And the Smithsonian has been accused of censoring evidence, such as the massive amount of evidence that giant skeletons in the mounds of North America indicate a society that predates what many call Native Americans.  The real native Americans go back much further than the Indians of modern politics, and people can smell a phony that the Smithsonian is trying to steer evidence toward a political sentiment, and that is the case that America was built on stolen land from indigenous people.  And rather than let the evidence tell the story for itself, the museum tells you a fake story, and you are supposed to accept it.  And museums that push civil rights issues from a Democrat perspective, when it was Democrats who were slave owners and it was Republicans who stopped slavery, come across as phony because the material presented attempts to glaze over the facts that are culturally well known.  And that is why woke doesn’t work and why Trump is pushing woke behavior away from everything he can, especially woke museums like the Smithsonian.  America has a rich history, and museums should tell the story without the desire to steer the public in a direction that validates certain political views.  If there were giants on Earth in the form of very tall people, predating what we call “Indians,” then let’s discuss that and examine the evidence.  However, suppose we propose something that contradicts logic. In that case, the public will be uncomfortable and even resistant to enjoying it, which is the problem with ‘woke’ everywhere it is presented, in music, movies, restaurants, and even museums.  Wokeness as a propaganda tool was never going to work, and when we see things like The Museum of the Bible, which is wonderfully woke-free, we reward them with our time and attention.

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

Jennifer Gross Goes to Washington: The importance of redistricting

When I say that Jennifer Gross is not very well-liked, I mean it in the manner of a compliment.  I think it’s a great asset to have people who don’t like you or who are very angry when your name is brought up.  Many people certainly dislike President Trump.  And I would say that I am one of the most hated people in the world.  People typically like you when you do what they want you to do, and their acceptance of you in some way is the way they gain leverage over your authenticity.  So, that makes Jennifer Gross an effective politician in a dynamic intellectual sense, where a static order has to compete, and they don’t like it.  In Ohio, Jennifer is my Representative in the 45th district, and she works hard to do so; I appreciate people who work hard.  And in the course of that work, she found herself in Washington, D.C. with Lee Zeldon, director of the EPA under Trump’s administration, asking questions directly to him about an issue I have been very concerned with regarding the EPA.  I would say that among Trump supporters and people who dislike RINOs, Jennifer Gross is very popular, so it depends on the crowd and what they want out of relationships, which often determines likeability.  I believe cordial relationships can be a liability.  However, it was interesting to hear about Jennifer’s trip to Washington, D.C., where she met with several Trump administration officials, including RFK, over MAHA issues.  So, once her plan was in place, Jennifer and I discussed a number of topics that we would typically talk about.  However, for this audience, I happened to record it so that others could share in the experience.  And, as much as I am concerned about the EPA issue, the conversation we had, which came straight from the Trump administration, was about the need for redistricting. 

The primary thing that Jennifer wanted to tell me about the Trump administration was that they weren’t a bunch of phonies.  The people working for Trump were all successful individuals in their own right, who could take or leave other politicians.  Jennifer can relate because she has always been very independent when it comes to politics, and that makes it hard for her to deal with when it comes to deal-making.  Much of politics is a collaborative effort, and I know several people I would call good friends who spend a lot of time collaborating with other politicians, only to accomplish a fraction of their wants and needs individually.  But that’s part of the process, and one of the reasons I thought the Trump presidency would be a good thing was his self-control over his wealth and ability to walk away from anything he didn’t like.  And his administration is very much the real deal, and Jennifer was pleased to report that they were not a bunch of phonies like we often learn people really are once these political campaigns are over.  So she couldn’t wait to tell me how authentic people like Lee Zeldon, Secretary Kennedy, and Commerce Secretary Lutnick were in real life.  It’s not usual to have people like this in any administration, and to meet them in real life after the honeymoon is over for Trump, doing everyday work, it was good to hear that they are everything they say they are.  Politically, many people dislike them as well, but, as all successful people must learn, that comes with the territory. 

The primary concern on everyone’s mind is the fairness of redistricting, so that Republicans can have more seats in Congress.  There are a few that we can pick up in Ohio, and several other states. The Trump administration is playing hardball on this issue, as it should.  Trump is right, Republicans should not play nice with Democrats over any election issues.  If we genuinely want a representative republic, which is what we are, we must trust the American people to choose who they want to represent them.  Not what a party wants us to adopt for their convenience.  That’s where things get tricky with playing nice to get along, and being a stick to poke in the eye of those who are too quick to compromise.  My point in the matter is that there is room for people like Jennifer Gross in politics and room for plenty of mainstreamers who enjoy the process of collaboration, if we didn’t have such a close margin of majorities.  I think that if we had guarded our elections more closely, there would be 60-plus Republican votes in the Senate and over +50 in Congress.  It is only close in America because of election fraud, and Democrat gerrymandering for many years has given them the appearance of a 50/50 country, when actually it’s a long way from being so.  Democrats are a minority party at best, filled with misfits and broken toys.  It’s one thing to have compassion for their poor state.  It’s quite another to have them destroy our entire society to appear fair.  In Ohio, there are 15 congressional seats, and Republicans have 10 of them.  There are opportunities in Ohio to improve upon that, and without question, Republicans should.  Don’t listen to the cries of Democrats, play hardball and defeat them everywhere. 

And if we did that, as Republicans, the world would be a lot better off.  As Jennifer and I discussed after her trip to Washington, fairness, or the appearance of it, often leads to inauthentic corruption, and righteous representation usually falls by the wayside as people who pay money for representation in the form of lobbyists end up running our government from the shadows.  And that is what we have been trying to get away from.  It’s what I always hoped would be the case from independently wealthy people like Trump, Secretary Lutnick, Zeldon, and Kennedy —that they would do the job for the right reasons. They could make a lot of money if they weren’t in politics.  However, as successful people, they can best represent the public that needs it.  And through redistricting, we can elect more people like that in the future, which would properly represent our actual society.  We don’t have an obligation to play nice with people who want to destroy our country.  And we owe Democrats no illusion of fairness.  If we can secure an additional 20 seats for the 2026 midterms, then let’s do it.  Meanwhile, it’s good to hear that Jennifer was being treated with sincerity by the Trump administration and that doing the right things for the right reasons was more than just an empty promise by politicians who usually disappoint us.  If too many people like you, that’s usually a bad sign, and that’s the case in any level of society.  And the Trump administration couldn’t care less; they can afford to be independent of such popularity concerns.  And because of that, they can actually accomplish some things.  Based on Jennifer’s report, they are willing to do the work and are solid in the promise category.  And these days, that is a scarce commodity.  One area we could significantly improve if we were more aggressive with redistricting. 

Rich Hoffman

Rich Hoffman

Click Here to Protect Yourself with Second Call Defense https://www.secondcalldefense.org/?affiliate=20707

The Cracker Barrel Remarketing Plan Was A Horrible Decision: Betting on the wrong horse, which the Board who hired Julie Felss Masino certainly did

I think there needs to be context to this whole Cracker Barrel thing and the hiring of Julie Felss Masino, the CEO who has caused so much trouble.  The board of Cracker Barrel Old Country Store Inc. consists of a board of directors that includes, Carl Berquist, Chairman a former Marriott CFO with decades of financial experience, Jody Bilney who just joined in 2022 and as previously a senior executive at Humana and Bloomin’ Brands, Steve Bramlage, just elected to the board in May of 2025 and current CFO at Casey’s General Stores, Gilbert Davaila who joined in 2020 and runs a multicultural marketing firm and has Disney experience, John Garratt, who joined in 2023 and is the former CFO and president at Dollar General, Michael Goodwin, who joined in 2024 and was a retired PetSmart tech executive with cybersecurity expertise, Cheryl Henry who joined in 2024 and is the former CEO of Ruth’s Chris Steak House.  Julie Felss Masino, the current CEO, was appointed to the board in November 2023, and Gisel Ruiz joined in 2020 as a former executive from Walmart and Sam’s Club.  Since 2019, traffic through Cracker Barrel restaurants has been down 20%. They have never fully recovered from their previous pandemic numbers, and this very woke board obviously wanted to try to boost sales and freshen things up to recover that lost traffic, which they thought was dying off.  A large portion of the Cracker Barrel customer base is literally aging out and dying off, and young people have not replaced them.  This group of characters set out to figure out how to return to the good old days and attract new customers.  Hiring Masino, who had 30 years of experience, including leading Taco Bell’s international growth to over 1000 locations, and had roles at Starbucks, which made her what they thought of as a good fit for driving innovation to the Cracker Barrel brand, came in with a lot of ideas that the customers just don’t like.   

So, it’s not enough to blame the current CEO of Cracker Barrel for the truly radical makeover that Old Country Stores have been experiencing.  Changing the paint scheme of the traditionally log cabin look of the restaurants from dark brown to a kind of soft white was a bad start.  And the interior decorating, rooted in tradition, was not a good move because it took away the ‘going to Grandma’s house’ kind of vibe that made going to Cracker Barrel while traveling far from home such a positive experience.  Comments about the Country Store entrance being less congested with stuff have fallen into the joke category because the response is that the store is less crowded. After all, it has fewer customers, and as a result, that’s what’s going to happen to the Cracker Barrel brand now that they have the perception of going woke.  So of course it’s less crowded.  I assess that Cracker Barrel hired too many woke individuals and let them onto the board, and that they are getting what they deserve.  That cast of characters, the Board at Cracker Barrel, mostly come from very woke backgrounds, and people of tradition would reject any change they would make. They underestimated what their real problems were.  Many companies have yet to recover to pre-pandemic levels, which is something that we don’t discuss nearly enough. The answer that people trained in woke leadership, who are often the who’s who of corporate America, are not intellectually equipped to deal with the real problem.  In the case of Cracker Barrel, they are pricing themselves out of the market.  I go there frequently, and I can’t make a stop without spending $100 to $200 with my family every time.  And the price of the food should be around 30% less than that. 

Most of Cracker Barrel’s customer base is blue-collar and does not have a lot of money to spend on price increases, which is one reason for their declining traffic.  Financially, they are in trouble, with revenue at $3.47 billion but a net income of only $40.9 million.  And this overhaul, which has sparked widespread anger, will cost $700 million through 2027, with $180 million allocated through 2025 alone.  This is a board of directors that bet big on the wrong attributes and now their mistake is going to cost them tragically.  They have now far bigger problems than just some bad press.  They picked the wrong things to stimulate their customer base, which was obvious when Julie Felss Masino tried to go on Good Morning America and say that Cracker Barrel wasn’t going away, they still had the fireplace, the rocking chairs on the front porch, and the little triangle game to play while everyone waits for their food.  If those are the things she thinks Cracker Barrel is to customers, then she wildly missed the mark, and based on their financials, it’s a gamble that Cracker Barrel couldn’t afford to misdiagnose.  Cracker Barrel hired Masino to do just what she is doing.  The problem is that they all missed the heart of the real problem and pushed away their old audience in favor of a new one that would reject the product anyway.  Young people from many broken homes do not have traditional experiences with grandmas’ house, as previous generations did, so they are not attracted to the family tradition appeal.  However, many of them wanted that experience, and for them, going to Cracker Barrel was the only way they could achieve it. 

Many of those board members had no idea that Trump would be elected as president in 2024.  These decisions to change all these Cracker Barrel stores were already in place when he stepped back into the White House.  So, to the minds of many corporate types, nobody could have predicted that America was going to turn so hard toward the MAGA political movement.  Nobody really knew what was going to happen.  Well, I take that back a bit.  I knew what was going to happen.  But very few people listened much to their doom.  I predicted everything 100% correct, just for the record.  And if Cracker Barrel’s Board had listened, they would not be in the trouble they are in now.  The best thing for them to do would have been to dig into their traditional appeal and openly cater to the MAGA political base, because those are their customers.  To regain 20% of the lost customers from 2019, it’s essential to focus on pricing and expansion among conservative types who cannot afford to dine at the restaurant while traveling.  Going for a new demographic group was not the right move here.  And now, because they have adopted the woke approach, which many of the board members are trained to be very woke, and they hired their CEO to embrace the Biden and Obama-era political movements, they are getting what they thought they would.  But people don’t like it.  And there is no way to repair that now.  Once you lose a brand, such as what Disney is currently experiencing, and many other companies that have aligned themselves incorrectly with the MAGA movement and Trump as an America First president, you can never truly regain it.  And Cracker Barrel will lose a lot more than 20% of its customer base.  With a profit of only $45 million to deal with, they don’t have enough margin to lose 1% more.  So this reaction to their marketing plan to overhaul their image is much more disastrous than the media is reporting.  And it’s a shame because I have liked Cracker Barrel more than any other brand in that market sector.  But, I will find other alternatives, just as many others will too.  This was a poor decision by the Cracker Barrel Board to be so tone-deaf about changing political circumstances.  They bet on the wrong horse and will now lose big. 

Rich Hoffman

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