To say Trump’s new book ‘Save America’ is one of the best books ever produced might seem unfair, but I can’t think of another time in the world when such a thing was ever made, which will be so significant in memory.  It’s not that the book is scholarly in what it says, but what it shows that matters.  The books the Trump family calls “coffee table books” have been riveting.  This latest one, Save America, is the third in a series that photographically chronicles the Trump presidency and is very optimistic in its approach, which reflects Trump’s outlook on life shaped by The Power of Positive Thinking.  Winning the Presidency was one of the most important and fulfilling things that President Trump has ever done, and he shows in these books what the office means to him.  I wanted to get my hands on Save America, which came out on September 3rd from Winning Teams Publishing, which Don Jr. is behind, and like all the books they produce, this one has just a few extra steps in quality that you expect from anything coming from the Trump Organization.  So it’s a bit more than just a book, it’s a statement about an optimistic vision for its contents.  Trump golf courses are not just golf courses but experiences beyond the game.  In everything he does, Trump always puts a bit of class into his work, and that is certainly what he did with the Presidency of the United States of America.  Trump wasn’t just president; he made the role of the Executive Branch an experience and took it into what Americans expect from the office while it’s now quite clear that the world has been cheerleading its demise.  So, a photographic journey of that experience says a lot more than words can.

What is stunning about this book is the context.  It was obviously in production to be a final statement of what Trump was offering to the public before the November election.  But during that production, a lot happened in the world that would be talked about for thousands of years in the future.  And when you consider that Google has been trying to erase the image of President Trump being shot in an assassination attempt from the internet, publishing this book with it displayed vividly on the cover was going to ensure that such a thing would never be possible.  Because of its quality and what it shows, this book Save America will have incredible relevance thousands of years from now as historians try to grasp what happened in the world around 2024.  Many things are going to happen because of this year, and many bad characters have been rooted out into the open.  The scope of all of this is captured wonderfully in Trump’s new book.  He is showing himself with most of the world leaders who are essential at this moment, which puts the presidency on a massive scale and shows it far superior to the United Nations.  In contrast, many of the Marxist schemes of the world seem small in comparison.   Trump has done something remarkable with this book, defining the American presidency as the leader of the world, and key to the future.  What might have started as a political contribution to the election season has become a statement against tyranny in response to the most ostentatious display of overt authoritarianism ever witnessed on a mass scale. 

The book opens ironically with the famous mug shot of Trump being arrested in Georgia over questioning what we now know is the most outstanding example of election fraud ever attempted.  And the authority figures of our time have used lawfare to prosecute a former sitting president and to throw him in jail for essentially capturing an office they thought they controlled.  And their anger at him was for interrupting their destruction of the American idea.   And for that, by arresting him, they were imposing upon all of us what they intended to do as authority figures on the heels of the COVID-19 virus, which we also know was created in a lab in China for the purposeful destruction of the human race as we know it.  That mug shot picture means so much, and Trump has put his arm around it and made it part of him in a positive way, which is something perhaps only he could have done.  Then, the book ends quite literally with the assassination attempt of his life after being shot in the head and with blood running down his face, which took place literally just a few weeks ago.  Historically speaking, it is a stunning chronology of world events captured in one book, which is why it will have a lasting impact well into the future.  It would be fantastic if historical figures who have endured a lot in their lives captured that power so visually.  But that’s what we have here where essentially the world, even Democrats like Elon Musk and Robert F. Kennedy, have united behind Trump to propel his vision for what Making America Great Again means and what it means to the world.  Between those two events, Trump shows his optimistic vision and interaction daily through his presidency, the post-presidency, and then up to the campaign and election in November through the Republican Convention, making J.D. Vance his Vice President. 

I quite literally read hundreds of books per year.  I finish a new one about every two or three days.  So, I have quite a collection over the years and have seen a lot of production going into how books should be put together, from the binding to the quality of the paper.  If I could be said to have a particular love, which is a running joke in my family, it is for the smell of freshly printed pages and the quality of a binding.  Of all the books in the world, I especially like those produced by the English publishers Thames and Hudson, who do a lot of books for Stone Henge, the English Heritage site, and The British Museum.  They are heavy, meaty books that are designed to last for many hundreds of years.  Those are the types of books that Winning Teams Publishing produces and of the quality of Save America.  The little bits intend to last and make a bold proclamation to do so.  The joke in my family is that my grandchildren laugh when I say that I love the smell of books so much that I want Grandma to have a perfume that smells like a book.  And the joke is that I’m not kidding.  And that’s what is great about Trump’s book, Save America.  It has the substance of everything such a book would want to be.  But, it also has that quality that proclaims its importance in a personal library for many centuries to come and is a statement to the tides of tyranny that have loomed in the background since the beginning of time.  Only now, in this age of 2024, with the promise of a second Trump term in the American Executive Office, is there a chance that such optimism overcoming so much devastating tragedy would ever have an opportunity to grow.  Yet it is captured as such in this new book, and I can’t recommend it enough to anybody thinking about it.

Rich Hoffman

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