In so many ways the duel between Bob Iger and Elon Musk is indicative of the future warfare that is the key to everything. Here are two CEOs at the top of their game representing two different directions, and one is distinctly on the wrong side while the other is thriving. As I say all the time, don’t judge people based on what they say, but on what they do. And Elon Musk has been evolving slowly for a long time. This happens to a lot of people as they get more information. I also say a lot that it’s nearly impossible for a person to have a lot of intelligence and to remain a Democrat. People might be born into a certain region with specific parents and have certain beliefs. But through living life and doing things, you learn what works and what doesn’t, and it’s natural to evolve feelings. And for Elon Musk, it doesn’t take rocket science to figure out that the kind of world he wants to live in, an interplanetary civilization cannot be anything less than a capitalist enterprise. Centralized governments are too slow and sabotage their society to stay in power, which isn’t good for getting to space. So Musk has moved in a MAGA direction without calling himself that out of pure necessity, and logic. Then there is, of course, Bob Iger, Mr. Global Citizen, who has been the CEO of Disney, which has essentially committed suicide to accommodate woke World Economic Forum politics. Musk has moved away from the World Economic Forum, and Bob Iger has fully embraced it, even giving it a deep French kiss to the doom of his company. So, it was only a matter of time before these two public personalities would have a very obvious clash.
This new war that we are fighting is one where it’s easy to win against. But the way people are wired exploits them at a very personal level. It is essentially what everyone learned in public school, with the cool kids, the geeks, and the loser social groups and children knowing which one they would all be in, and how social pressure, the need to be liked, would control those behaviors into joining one of those three groups. Because Musk is one of the richest men in the world, of course, he has a lot of parasites looking to live off his efforts, so Disney thought it had leverage on him to pull advertising from the X platform to force Musk to embrace more World Economic Forum strategic goals. Musk responded with an “F You” to Bob Iger and others and made a decidedly sharp turn politically. It was a decided check mate in the chess game of these kinds of activities. Within a few days, Elon Musk facilitated a new show for Tucker Carlson and there was a massive interview with Alex Jones, which resulted in him being reinstated on X, where he had been deplatformed when it was Twitter and a series of events that would spell doom for the World Economic Forum types cascaded into irreversible damage for the big centralized global citizen types that Bob Iger represented. Musk was clearly on the side of tomorrow, whereas Iger was without question on the losing team. But the signs have been stacking up for a while now. The public results were just a matter of time. Disney used to be the center of innovation, but now it was SpaceX and what they have been doing on several technical fronts. Instead of warring with Musk, Disney should have sought to have a relationship with them. Instead, they chose politics, which, as a CEO, was a nail in the coffin for Disney that is quickly sinking the company.

Months before all this occurred, I had taken my family to Disney World for a very large vacation. I was not crazy about the woke direction of the company, but as I have been saying for several years now, I don’t think that Disney is going to survive as a company, and I wanted my grandchildren and my kids to see it while it is still a great thing. I love all four of their parks very much, but Epcot Center has always been something special, an optimistic city of tomorrow that showcased all the opportunities of tomorrow. But tomorrow is today, and many of the things that are showcased at Epcot now look old and out of date. Disney Parks have become too political; they have not adapted to the true frontier of human need and it shows. Disney, mainly as Bob Iger has run it, is a looking-back company, not one that is embracing the future. Bob was all about the World Economic Forum controls from centralized governments that looked to establish equity and inclusion through force and manipulation by those in charge, whereas Elon Musk was embracing the kind of technology that would free people of those methods, and he was looking at capitalism as the means to do it. Elon Musk wasn’t precisely a Trump guy during his first term. He wanted to give Joe Biden a chance. But that quickly changed over the last three years, and now Musk has moved well away from the World Economic Forum view of the world, and that difference is dramatically apparent when you watch SpaceX work and perform a side-by-side analysis of their view of the world with the Epcot Center.
The trip to Disney had the effect I wanted. My crew had a really magnificent time at Epcot Center. We went there on two different occasions and used the monorail as our primary means of transportation to get there. It was great for my family. But I could see the ghost of a place I used to love, looking old and inward thinking. It was essentially what the world was trying to do with authoritarian, centralized governments, such as China and the European Union. That was not the future we were going to experience, and Bob Iger had gambled everything on it. And when he went to call the bet against Musk, everything went in the opposite direction. The result was it forced Musk to stop trying to put one foot in and one out on so many topics and go all in toward the future, which means the collapse of central government tyranny. Putting Alex Jones and Tucker Carlson on X was the reason Musk bought Twitter in the first place. For the same reason, Trump created his own social media platform, Truth Social. The future requires a decentralized competition of ideas without the restraint of slow-minded authority figures. And the results will be very similar to what happened between Musk and Bob Iger but on a truly global scale. The peer pressure leverage Disney attempted to pull on X is the same kind of backfire that all corporations and political sentiments will experience in the years to come and on a much more ostentatious scale. Like the Epcot Center, the World Economic Forum’s view of the future was dying and outdated. It was SpaceX that represented all the opportunities that were coming from a future being designed by capitalism. And now Elon Musk was fully committed. Disney had lost that final battle toward forcing the world to become a global citizen at the cost of innovation and freedom. And if there was any indicator of the things to come, it was that.
Rich Hoffman
