Tag: scripture

Bible Sales are Rising: People seeking correctly, a foundation for all society

The resurgence of interest in the Bible, as evidenced by unprecedented sales figures in recent years, stands as one of the most compelling cultural indicators of our time. Far from fading into obscurity amid secular trends, the Scriptures are experiencing a remarkable revival, with 19 million Bibles sold in the United States in 2025—marking a 21-year high according to Circana BookScan data reported by Publishers Weekly. This represents a 12% increase over 2024 and roughly double the volume sold in 2019, just before the global disruptions that reshaped so much of society.

These numbers are not anomalies; they reflect a broader trajectory that began accelerating around 2021 and has continued unabated. The surge defies the narrative of inevitable decline in biblical engagement, a story pushed for decades by secular commentators who predicted the erosion of Judeo-Christian foundations in Western civilization. Instead, people are turning to the Bible not merely as a relic of history but as a living guide for navigating moral, social, and existential challenges. This shift aligns closely with the enduring role of Scripture as the hinge pin of Western values—principles of justice, individual dignity, rule of law, and moral accountability that underpin legal systems, property rights, family structures, and societal order.

My own lifelong relationship with the Bible informs this perspective deeply. Raised in an environment steeped in church involvement—from Sunday school to performing in passion plays as Nicodemus and other figures—I once assumed such exposure was universal. Yet over decades, I’ve witnessed its decline in mainstream culture, replaced by secular ideologies that challenge biblical premises on everything from marriage and sexuality to the sanctity of life and personal responsibility. Divorce rates have soared, trust in institutions has eroded, and radical agendas have sought to dismantle traditional moorings. The progressive push during certain administrations, including expansions of influence from non-biblical worldviews and cultural shifts like the transgender movement and pride displays in public spaces, provoked backlash. Many saw these as assaults on the shared moral framework that allows civil discourse and orderly society.

The Bible, however, has proven resilient. Hotel drawers worldwide still often contain a Gideon-placed New Testament, a quiet testament to common values of good versus evil, right versus wrong. Even as secularism advanced, these symbols persisted, offering reassurance that not all shared foundations had vanished. Now, that quiet persistence has exploded into overt demand.

The 2025 figures are particularly striking when contextualized. A 36% spike occurred in September alone, with 2.4 million copies sold that month—far exceeding typical monthly averages of 1.2 to 1.6 million earlier in the year. This surge coincided with the tragic assassination of conservative activist Charlie Kirk on September 10, 2025, at Utah Valley University. Kirk, founder of Turning Point USA, had long championed biblical principles in public life, aligning faith with defense of Western civilization against progressive overreach. His death, widely viewed as targeted due to his influence, stirred profound reflection among followers and beyond, prompting many to seek solace, guidance, and renewed commitment in Scripture.

Publishers and analysts noted this event as a catalyst, amplifying an existing trend. Media like The Chosen, a crowd-funded series dramatizing the life of Jesus, has further fueled accessibility and interest, making biblical stories relatable to new audiences and encouraging deeper engagement with the text itself.

Internationally, the pattern holds. In the United Kingdom, Bible sales reached record highs in 2025, with physical copies up 106% since 2019 and a 27.7% year-over-year surge from 2024 to 2025. Revenue climbed to £6.3 million, more than doubling from £2.69 million in 2019. This growth, tracked by Nielsen BookScan and highlighted by publishers like SPCK, occurs amid concerns over cultural shifts, including rising Islamic influence and church challenges—mirroring fears in other Western nations about losing foundational values.

Bookstores reflect this shift tangibly. The religious sections, once tucked away in corners for privacy, now occupy prominent positions near registers and entrances—often outpacing New Age or paranormal displays. I’ve observed this across numerous visits: Bibles and related titles dominate front-of-store space, signaling mainstream demand rather than niche interest. Buyers no longer hide their purchases; they embrace them openly.

This revival ties directly to broader societal dynamics. Western legal systems, from English common law to American jurisprudence, draw heavily from biblical concepts—Ten Commandments influences on moral law, prophetic calls for justice, New Testament emphasis on grace and accountability. My well-worn copy of the 2024 Ohio Criminal Law Handbook underscores this: statutes mean little without a shared moral compass. Secular aggressions against these foundations—defund-the-police movements, erosion of property rights, radical cultural experiments—have proven destabilizing. People crave order, structure, and wholesomeness.

The MAGA realignment and Trump-era embrace of biblical imagery resonated because they signaled a return to these roots. Voters sought continuity, not chaos. High divorce rates, fractured families, and societal unrest trace back to departures from biblical wisdom on human nature and relationships. As people recognize this, they reach for the source.

Comparative religion study reinforces the uniqueness: while many faiths offer personal ethics, none provide the comprehensive societal blueprint of the Bible—balancing individual liberty with communal responsibility, justice with mercy. Other religions contribute positively, but the Bible’s track record in fostering higher quality of life, innovation, and stability in the West is unmatched.

These sales statistics—19 million in the U.S., explosive UK growth, spikes tied to cultural moments—signal hope. New generations, including Gen Z, seek meaning amid uncertainty. Shows like The Chosen make Scripture approachable; events like Kirk’s death prompt soul-searching. Bookstores prioritizing Bibles reflect market reality: demand drives placement.

This isn’t mere nostalgia; it’s a pivot toward foundation-building. Societies function best with agreed moral premises. The Bible offers that without coercion—inviting reflection on good and evil, right living, and human dignity. As more embrace it, the next 10–20 years could see cascading positives: stronger families, restored civility, resilient institutions.

The trajectory isn’t decline but renewal. Bible sales aren’t just numbers; they’re evidence of yearning for truth in a turbulent world. Encourage others to explore it—not as dogma, but as a source of wisdom. Hand someone a copy; discuss its ideas. In doing so, we contribute to a healthier civilization.  So as bad as things can seem, and the secular types are loud in their hope for a destruction of religious foundations to social order, replaced by the power of government, a dramatic trend is emerging that points in the right direction.  We tried to live in a society by accommodating secular ideas, and it just doesn’t work.  And people, empty of those secular promises, are reaching for Bibles, because they want something that does work.  And that is something to look forward to. 

Bibliography

•  Publishers Weekly. “Bible Sales Break Records in U.S., U.K.” January 9, 2026.

•  Circana BookScan data, as cited in multiple reports (e.g., Crosswalk, Aleteia, Christian Post).

•  SPCK Group research on UK Bible sales, via Premier Christian News and The Guardian, January 2026.

•  Various reports on September 2025 spike (e.g., Fox Business, Billy Graham Evangelistic Association).

•  American Bible Society and related surveys on engagement trends.

Footnotes

¹ Circana BookScan, via Publishers Weekly, January 2026.

² Ibid.; also noted in Aleteia and Crosswalk reports.

³ Reports from Fox Business and Billy Graham sources, October 2025.

⁴ SPCK/Nielsen BookScan, via Premier Christian News and The Guardian, January 2026.

⁵ Observations from personal bookstore visits over years, aligned with industry trends.

Rich Hoffman

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Trump is the Hand of God on Earth: The long fight against the prosecution of free people is finally coming to a climax

This persecution of Trump is not a new thing in the world.  It always happens when dynamic challenges confront stagnant orders.  The most obvious example is when Christ was persecuted and killed for his challenges to the static order of the day.  But we could say the same thing of Joseph, son of Jacob, whom God had renamed Israel.  Or the Apostle Paul, who was killed by the Romans who continued the preaching of Christ around the Mediterranean to the point where they killed him.  Or even Socrates was killed in Greek society for corrupting the youth with his words.  People being killed for challenging a static order filled with corruption is the story of the human race, and President Trump is the most modern example.  It’s not unusual for what is happening to him to be happening to someone who is a challenge to the established order.  The only real difference is that most of these occur regionally, but the Trump case is genuinely global.  And the process is always the same, made-up charges, weaponization of the legal system, and the implementation of a death penalty.  That is what Democrats are out for in America, but more than that, much of the world is rooted in communism, socialism, and all elements of general globalism.  Trump is a threat to that order, so the powers that have been corrupting our lives in the background are showing their presence by coming out against Trump.  Trump is the most famous person on Earth and is prepared to handle this prosecution, as they have always been looming in our lives in terrible ways.  Yet what’s different this time is that someone like him is coming out of America to challenge the world in ways they never have before.  This time, as opposed to all the biblical and historical figures, there is an assumption that Trump has a right to challenge those forces, making the panic ever deeper.

It’s not just that Trump is having all these grave injustices done to him, such as the arrest in Georgia for doing nothing but trying to run for office again.  I have said it often, the anger is that the established order has been picking our representatives for us for years, and Trump is truly a representative of the people.  They know Joe Biden didn’t get 81 million votes.  They knew they cheated in that election.  They know what they did during Covid.  They know what they are doing in Ukraine and many other places.  And they are being caught.  And their only option is this desperate prosecution of Trump, just as many have been destroyed as they emerged in history.  I particularly like the story of Joseph, the favorite son of Jacob whom his brothers sold into slavery in Egypt.  He was jailed for several years and essentially sentenced to death.  But Joseph had a particular skill, interpreting dreams, and he did rise to the top of Egyptian society under the care of Pharaoh, who had come to love Joseph.  And the tables were turned on the brothers, and the people of Israel flourished until the next pharaoh found them a threat to his power.  That’s the motivation behind most of these classic stories.  Threats to power must be destroyed.  This time is no different, only now it is the efforts of globalism for communist domination of the entire planet that is at stake.  And Trump and his first term scared that power to its very foundations.  And we are witnessing how scared they are by what they are doing to prosecute Trump and his supporters in obvious ways.  I see Trump, as I have now for a long time, as an instrument of God to destroy these powers and that much of what we are witnessing is a divine history meant to kill that vast evil on earth.

And why not, why not Trump, out of all people?  I think a look at Trump’s life now, in hindsight, makes a lot of sense.  He had great success in enduring what is happening now, to have the personal resources not to be like John the Baptist and be arrested for the pleasure of the powers ruling the day.  Trump is too big to stop and throw in jail to rot away until some wealthy socialite pleads for the head of the cousin of Jesus to be presented to her for all the vanity that evil would bathe in.  Trump isn’t perfect; he’s on his third marriage and has made many mistakes.  But then again, remember King David, who wanted to sleep with a woman who caught his eye, so he sent her husband to war to kill him so he could be with her.  Or what about King Soloman, who had so many wives, many of them worshipers of Baal?  God seems to shake his head at these shortcomings but forgives them so long as the primary objective is fulfilled.  And Trump fits in perfectly with these historical characters.  But this one is different because it’s global, and it is happening under the American assumption of free speech, the Constitution, and the Bill of Rights that protects our society from such incriminations.  The communist globalists, of course, want to destroy the American way of life and the laws of the Constitution, making Trump the most crucial element to that preservation that has ever appeared on earth.  

Recently I couldn’t help but draw the comparison after Season Two of Chosen, where Jesus was having his famous Sermon on the Mount.  It reminded me of a Trump rally.  Of course, the popular show Chosen is a modern interpretation of a scriptural story of significance, and the current Trump rallies might have influenced the director.  But it indicates how this story of human need is as old as time.  When people see that someone is breaking down the static order that is suppressing them, which Jesus was doing, by the hand of God himself, they will crawl through broken glass for that person to shatter that suppressive static order.  And we know that because of the events that occurred over the next 2000 years.  We can see the hand of God at work again on a grand scale, not just a persecution for a speech given at the Sea of Galilee, but the words of Trump have reached every corner of Earth.  And just as the powerful forces of Roman society watched Jesus’ speech with fear at the power being displayed, we are watching that same persecution unleashed yet again.  But this time, we aren’t talking about Christ being crucified, Socrates being poisoned, Joseph being sold into slavery and killed in prison, or John the Baptist having his head cut off.  This time Trump is running for president to gain control of the free world as our direct representative, and he is too big of a personality to be prosecuted.  The public wants him to represent them on the world stage.  And it’s beautiful to watch.  The reason for America being created in the context of history is to unleash a person like Trump onto the world to destroy these tyrannical elements once and for all.  We had to have a fight because we have always had it.  Only this time, we have a country in America that expects to win, not for the forces of darkness to prevail.  Because Trump is just the right personality for this task at hand, and it’s wonderful to see and witness such a historical moment that thousands of years have been building up to this precise culmination.

Rich Hoffman