When George Lang Stood Between a Radical Protestor and Trump: The Left is out of gas

I know it’s scary, and many people are very worried about what they’ll learn after the 2024 election, which is essentially, do we have a government accountable to the people?  Or is it an out-of-control oppressive monstrosity that we’ll have to fight a revolution to bring back to our control?  People have seen too much of the communist machine that has been working in the background for a long time, and they doubt that an election will be enough to take back our country.  And I can understand why they think that way.  But consider a few things about this Democrat machine that is on a trend nobody can ignore.  And it’s growing against them year by year, even to the point where now there are Democrats who are jumping off the ship and voting for MAGA, like Elon Musk.  I’ve enjoyed that guy’s life for a long time, but could only go so far because he was such a left-leaning progressive.  Nowadays, he sees the light and sounds even more conservative than me.  But that comes from reality; when trying to build businesses, that nasty word reality tends to make itself known.  It has also been a challenge with Elon Musk and his attempts to run some of the most successful businesses in the world without partnerships with governments.  For a while, he played along to get along with the World Economic Forum, China, and the Obama and Biden administrations, all oppressive, centralized authority regimes.  But it became apparent in the 2020s that without an open government run by actual people and not Marxist philosophies that didn’t embraced capitalism, the possibility of going to space was just impossible.  Space travel requires massive amounts of capitalism.  Colonies on the moon and Mars would stall away under bureaucratic nonsense, and Musk has been living his own kind of Atlas Shrugged novel. his conversion has been an exciting reality I have covered extensively, more so than anybody else.  So, it hasn’t surprised me, it’s all part of a more significant trend. 

Seems like a long time ago.

I do not doubt that overt election fraud is planned for the 2024 election.  The political left cannot lose; they hold much of the government under their power and are the ones who ultimately count the votes and certify them.  But they played that game in 2020, too, and people are very well aware of it this time, and Democrats are being caught all over the place.  The discussion about Harris being on Saturday Night Live breaking FCC rules to try to slide her under the door with an extensive public relations skit at the last minute without giving Trump equal time caused a major uproar.  People are talking about the poor pet squirrel and raccoon that were confiscated during a home invasion in New York and euthanized for no real reason, and they are outraged.  People are seeing things that have always been there, but they are now allowing themselves to see the gross reality of it.  It’s not just Alex Jones and Hard Right conspiracy theorists anymore.  Since COVID-19 and the four terrible years of Biden, people have been waking up, and believe it or not, the Democrat/Marxist machine has been running out of gas and showing signs of weakness.  For the first time they actually fear being toppled from power.  There isn’t any amount of money in the world that can prop up something that just isn’t working anymore. One obvious thing with the Harris campaign was that their machine was broken and couldn’t win people over to give them a cover story of representative government.  If they do manage to capture the public, it won’t be under the illusion of self-rule.  It will be against the people like every other communist armpit of a country in the world.

So what’s different now compared to four years ago or even eight?  Well, remember all the Trump rallies in 2016 when there were paid provocateurs who would show up and try to make it look like people were against Trump when, in reality, it was quite the opposite.  I know this subject well because I watched it from a front-row seat.  I was part of a Trump rally in 2016 where I was in the VIP section with Senator Lang, and we were talking about what to do if someone broke loose from the audience to try to storm the stage with Trump on it, as had been happening often during that time.  I had a pretty good friend who was caught on film punching some radicals at a Trump rally that same year, and open fights and the harassment of Trump supporters with violence were commonplace.  There was no peace and lots of radicalism during Trump’s first term, where the mechanisms of the left were on full display.  The Rules for Radicals playbook was incredibly audacious and on full utilization.  And while George Lang and I stood there just a few feet from Trump, a provocateur rushed the stage right next to us, and security quickly put him down.  I thought of my friend who had punched some of those same types of leftists in the face, and he was in big legal trouble, so I did not touch the guy.  But let me tell you, George Lang did.  He blocked access to the stage with his body until security grabbed the guy and hauled his worthless body off.  And Trump looked at us for a second but didn’t even break his conversation but to tell the loser to go back to mommy.  I could tell lots of stories like that for people who don’t get to see that side of George, who represents Ohio much better than most people will ever know.

But here’s the thing: the left has been running out of gas now for over 8 years.  And you could see that this year when the fever started to finally break with that ridiculous lawfare case against Trump in Georgia just for questioning the election results that resulted in that now famous mug shot.  Then, a few attempted assassination attempts.  Trump never stopped, or even slowed down, and he has had more public rallies since then and notice what’s missing.  Yeah, it’s the provocateurs.  It’s the harassment of Trump supporters coming and going from rallies that used to be expected.  Now, none at all. The communists are running scared, and they have been exposed, and they don’t know what to do.  They can only rule through fear and control over the election process.  But the decentralized media in America, with forums like this one on one end and the Joe Rogan Experience on the other, and all kinds of stuff in between, they even put Steve Bannon in jail to keep the Warroom off the air during this period, and nothing has worked.  Nothing they have tried has succeeded, and in the process, they have lost support in significant ways, which Elon Musk is a fine example of.  If they lost him, they have also lost millions of others who aren’t so well seen.  So, as I know, everyone is worried about this 2024 election.  Remember, the power is clearly in your hands.  All you have to do is show up and vote to make this election too big to rig.  You don’t yet have to grab firearms to take back your country.  At this point, you can break the machine by overloading the support for Trump beyond their ability to cheat.  And if everyone does that, we can end this nightmare peacefully.  But the yearning of the people won’t be suppressed any longer.  People want what they do, and they are going to have it.  And this Marxist government of the Barack Obama types is a thing of the past, and they know it because they are out of gas.  Their tricks have not worked, and everything they have done has only caused them to lose more power, precisely where they are on election day.

Rich Hoffman

Click Here to Protect Yourself with Second Call

Its That Time: Here is the Strategy

Don’t kid yourself; it is entirely possible that the reason that the political left wanted Kamala Harris was to suppress the voting results so that many Republicans would fall asleep thinking Trump was going to win.  Only to give themselves a better chance at picking up some of the close-down ballots, using Harris as a throwaway for the White House.  Any admissions at this point by radical Marxists who are concerned that Kamala is losing everywhere could, in truth, just be a calculated ruse meant to suppress the actual vote count to hide the massive fraud in 2020 by comparison so that Republican voters stay home and give easier congressional races over to Democrats so that they can win control of the House.  Kamala Harris, especially down the stretch, has been horrible.  She is essentially polling exactly where Biden was after the June debate, and there is no potential at this point of doing any better.  And I think she was a calculated disaster for all kinds of reasons.  But the thing to watch out for is that as Republicans and converted Democrats who are voting for Trump and MAGA, perhaps for the first time, not to be suckered by the fly-paper trap and assume Trump was going to win and to stay home on election day and leave any votes on the table.  Even if Trump blows away Kamala Harris, that’s not enough.  She has only one path to the White House if many crazy things fall her way, which isn’t likely.  But I think that is part of the game they are playing, and they’ve known it since before they pulled Biden off the ticket.  The key to this election cycle is gaining Republicans in the House and extending the current majority.  Democrats, however, are hoping to gain a small majority, which has been their game all along.

There are around 22 seats up for a flip in the House this year.  Of those, Republicans should gain a 6 to 7-member majority.  If things go well, it could be as high as 10.  If Republicans get cocky as everyone did in 2022 and assume there will be a big red wave that turns out to be just a little splash of water, then in that case, Democrats hope to gain control of Congress, ultimately putting them in charge of Washington, D.C., as a surprise for the election cycle because nobody has been talking about it.  In that case, they don’t care if Trump is president or not because Jamie Raskin has already said what they are all thinking: they have impeachment papers already prepared for Trump to throw him out of office.  And that is if they certify the election at all.  Republicans, we learned with Mike Pence and Mitch McConnell, did not have the guts not to approve the 2020 election as they should not have because of all the problems that were obvious at the time.  But Democrats have no such qualms.  They don’t care, and they play for blood.  So if they have a majority, they will resist with everything they have to certify Trump’s win.  That’s why you can’t assume that Kamala’s baffling stupidity isn’t part of the Democrat’s strategy into other offices.  Nobody puts someone as dumb as her on the front line unless she is a distraction meant for voter suppression.  Democrats might have hoped that her being a woman and a person of color might have been like a Hail Mary pass at the end of a desperate football game.  But experience says that what they are really after is voter suppression by making Republicans think they didn’t have to vote because Trump was easily going to win. 

The Senate also looks to be well in hand for Republicans.  As he said he would do all along, Bernie Moreno, down the stretch in Ohio, looks poised to beat the long-time Sherrod Brown, which is alarming for Democrats.  There are similar races, such as Keri Lake in Arizona, that are trending in the same direction, and all Democrats can hope to do is to get a few thousand Republicans to stay home and not vote so that the Democrats’ election fraud machine can keep tight races within the margin of cheating, and perhaps keep some of those Republican seats in the senate from holding a majority.  It’s the only play that Democrats have at this point.  They have been routinely rejected in just about every category over the last 8 years, and there are so many peelaways from Democrats who are now voting Republican that there is no other move for them but sheer desperation.  I would advise that nobody take anything for granted and that you vote like there is no tomorrow for Republicans, no matter how comfortable you think your person is leading.  As I say all the time, and now is one of those times, if Democrats can’t cheat, they can’t win.  It is my offering that Kamala Harris was constantly pushed out there to look stupid so that Republicans would get cocky and assume Trump would win easily, allowing Democrats to keep it close in the down-ballot races.  Nobody is put in a position as Kamala Harris has been, to be that stupid without it being on purpose. 

I hope this article reaches the eyes and ears of those who can still get on the horn and ensure voter engagement stays high.  I have some particular people in mind as I write this who do reach many people, and they read every day.  This is what we have all been working for over a long period.  This is the day.  Don’t let off the thrusters one bit.  I don’t have any compassion for Democrats.  Vote Republican.  Don’t worry about that local RINO you hate so much.  We’ll sort that out later through the marketplace of ideas.  They won’t last long in the world that is coming.  But for now, we need every last seat in every previous state that will support the MAGA agenda for Trump.  To do what we need to do as a country, we need as many MAGA supporters in as many positions as possible, from judges to mayors.  Keep voter engagement high, and don’t be suckered by Kamala’s horrendous campaign and sheer stupidity.  Nobody is that stupid; it is my offering that all of it was on purpose to instill voter suppression against Republicans by inspiring them to resist same-day voting trends that would allow Democrats to squeak by in a few places with low voter engagement.  I don’t think that will happen. Instead, I think it will be the other way around; voter engagement will be very high for Trump and all the down ballots, whereas Democrats will be very light because they won’t be able to cheat as they did in 2020.  But assume nothing until after the election.  Make it too big to rig so they can’t drag out the election for days after and allow chaos to change the results.  Make it evident that everything is known by 8 PM on election night.  And you can do that by voting so overwhelmingly that there won’t be any doubt in the coming days and months.  Don’t just talk about victory; make it happen by voting and doing so in a massive way, knowing what we’ve been through and understanding that we never want to see it again.   Take back your country one vote at a time. 

Rich Hoffman

Click Here to Protect Yourself with Second Call

The Brand Damage of the CIA: They will never recover from all their mistakes

The brand damage that the CIA has is their fault.  Based on their performance, we would all be better off without them.  They are supposed to keep America safe, but as it has turned out, they are the advocates for globalism and the destruction of American sovereignty.  And their dysfunction is because they don’t have proper civilian oversight.  Since they don’t get a lot of their funding through Congress, but rather through black budget enterprises like the drug trade, they don’t have any accountability.  And when we have tried to pin them down, they point to aliens or some other enterprise and declare that their secrecy is for our own national security.  But as Trump is promising to release the Kennedy assassination report, which Mike Pompeo encouraged him not to do during his first term, after the assassination attempt against Trump over the summer of 2024, the public needs to know.  I understand why Mike Pompeo didn’t want more bad press for the CIA, which he was in charge of at the time under Trump.  He did a good job and didn’t like the additional bad press.  But truthfully, nothing good can come out of the CIA at this point.  Their reputation is terrible, and there isn’t any evidence that they are acting in a way that is best for our country.  So, they have strayed way off the mark.  And I get Mike Pompeo as well, I have been able to ask him directly about what he thought of the 51 intelligence agents who declared that the Biden laptop was Russian disinformation.  He didn’t want some citizen journalist disparaging the department he was in charge of, so he just smiled politely and hoped that I would go away.  But it was an honest question with no good answer, and we both knew it.  There is no saving the CIA.

This all came to my mind because I was playing the new Call of Duty Black Ops Six video game, and this CIA plot is central to the game.  For context, Call of Duty is one of the most significant cultural entertainments that we have in the world these days.  Millions and millions of people play the game and they do so all hours of the day and night.  It’s a viral mainstream activity.  People over 50 may not understand that, but Call of Duty is one of those shared experiences for most adult households.  But in the campaign mode for this particular one is a rogue CIA agent who has gone off the grid to expose a big globalist scandal that involves the mainstream CIA as a contributor to plots against domestic sovereignty, which is pretty serious stuff.  In recent years, we have seen several movies go in the same direction, such as the Mission Impossible movies and even James Bond.  People have developed a genuine distrust of all these intelligence agencies over time to the point where they are no longer helpful.  Trump understands the game better than anybody in politics and how best to make America safe.  It’s not with a bunch of secretive agents of doom advocating a destructive political platform when, in reality, the best weapon in the world is economic.  If you control the money supply of any country or any people, then you control them much better than with direct CIA involvement toward border destruction.  What you end up with instead are radicals advocating for a borderless world and globalist intentions because they don’t have to report anything to Congress or answer to anybody for that matter. 

And they have been working against all the ways that the fictional game of Call of Duty portrays, not because conspiracy theorists have won the day with speculative talk, but because art has become a free expression of socially deep concerns.  It also shows up in mainstream entertainment, such as Call of Duty.  As I was playing this most recent one and thinking about Jack Posobiec’s new book Bulletproof, there is no statistical way that the killer, Thomas Crooks, acted alone.  No mathematical analysis could be done over that event where his acting alone could be the case.  Likely, as the evidence points out very well in that book that is very well researched, the FBI and CIA were behind the assassination attempt, just as they were with Kennedy and the coup against Nixon.  If you do a little digging, it’s easy to see that the CIA was created in 1947, right after World War II.  And since then, they have not made America a better place, but far worse.  There may have been well-intentioned people in it, like Mike Pompeo.  Trump may have wanted it to work.  But in truth, the CIA can’t be trusted, and at this point, they never will be.  They have such a horrible reputation that they will never be able to repair it.  Their very creation works against the concept of an American Constitution and needs to be reconsidered.  Adults over 50 who do not play Call of Duty may still want to think the CIA is salvageable, but when pop culture reveals how they feel about it, there is no going back.  Millions and millions of people have grown up not trusting the CIA because the government entity hasn’t done a very good job of justifying what they do and why.  And that is their fault.  People’s opinions of the CIA come from their experiences. 

When you read the Constitution and all the talk about standing armies and civilian oversight, you quickly realize that the CIA was created for all the wrong reasons and that its purpose in the world works against American sovereignty.   So, of course, when Trump came along to make America Great Again, the CIA has been working against him, even getting caught up in the many scandals of performing the same kind of coup on Trump that they do with other leaders around the world over time.  And we know that because of the 51 agents and the Russian dossier.  And the Kennedy assassination report.  From Watergate.  But what’s worse is the many times we suspect what they do is wrong but have not been able to prove it essentially because they lack proper civilian oversight and control of the evidence that might be used against them.  So, with a lack of evidence, they can make up any narrative they want, which they have done.  But it doesn’t change how people think about them, which comes out in art and entertainment, such as in this new Call of Duty game.  The CIA only had relevance to those around for its creation and had some sentimental hope that they were good people who wanted to do what was right.  But in reality, the CIA has proven to be a bunch of anti-American terrorists who work against the Constitution, seeking to subvert it at every opportunity, and they have been controlling our elections for many years, as they have been caught doing with Trump on several occasions.  And it’s not unfair for people to have an unfavorable opinion about them.  However, for accountability and making America great again, the CIA is one of those departments that should be on the chopping block during the next Trump term and reconfigured into something else.  The CIA was rotten from the beginning, and it has never been good.  If they are not accountable to voters, they shouldn’t exist.  And that’s all there is to it, especially now that their reputation has proven irretrievable.

Rich Hoffman

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‘The Price of Power’: Mitch McConnell was always a loser and thankfully he is leaving the Senate, finally

Mitch McConnell has announced that he will leave the Senate in November 2024.  He has worked against President Trump all this time and, as revealed in his new book The Price of Power, what he thought of the MAGA movement in general.  As I read all this news, I saw a campaign ad for a local issue that Republican Sherrif Jones is involved in with Democrat Kathy Wyenandt over Issue 12 because they think it looks cute to show bipartisan support for an issue for the greater good, and this is the kind of politics ultimately that Mitch McConnell was involved in during his long term in the Senate.  There is a fine line between cooperative partnerships with people who are not politically like you and being a grotesque sell-out.  When McConnell said in his new book that MAGA was entirely wrong for the Republican party, he has a different view of what that party is, and he is leaving before he has to deal with Trump as president once again.  Mitch McConnell, like many politicians who get into that business for a long time, is not driven by ideological purity but rather as part of their business.  And when money gets involved, intellectual parameters fly out the window.  In the case of McConnell, a large part of his income has been wrapped around the family shipping business with China, so globalism is a very attractive business climate.  He might speak Kentucky and talk to voters on meat and potato issues.  But politics is their career, so they don’t have levity for big and personal ideas.  So they become just another corrupt politician nobody trusts and turn the office they hold into part of the problem.   Not a solution. 

Many people have wanted a change from this system where they truly get a representative government.  I am certainly one of those people and have a long history of voting for people who are more ideological than practical.  And often, it takes money to have independence, such as Ross Perot always was, and President Trump is now.  When you don’t have to make a living off politics, you can afford to be more of a representative than someone who has to cultivate a culture toward voters that benefits your income.  Again, locally, there are hoards of scandalous characters who work in the legal profession and are only into politics to get legal work done for politicians who need such alliances.  So it’s understandable that a long-term senator like Mitch McConnell would be jealous of someone like President Trump who is in politics for completely different reasons.  Trump wants to make things better, whereas McConnell wants to align politics with his need to be in business, the Chinese shipping business that his father-in-law is involved in.  When you look around at the kind of senators and even house members who make a large part of their income from government, it’s no wonder we have such a mess.  The amount of insider trading that enriches these people is bewildering.  But that has changed because people are sick of it, and Mitch McConnell has long worn out his welcome.  For the last decade, more and more politicians have been getting into the business for the right reasons rather than just being another leech of government enterprise.  The Senate will be unrecognizable to Mitch McConnell after this next election.  With new senators like Kerri Lake and Bernie Moreno, the old guard is finding an unwelcome home there, and it’s just a matter of time before they are all pushed out. 

Of course, in his new book, McConnell called Trump a sleazeball and said he was stupid and that he’s a narcissist.  People who don’t like other people always say things like that.  Enemies called me all those things before most people had breakfast today.  But why do people hate others, and how much is it our task to be liked?  From the local issue I discussed between Sherrif Jones and Kathy Wyenandt, I can say they measure political capital based on how many people like them.  And people often only like other people if there is something that one can do for the other, such as making them rich.  And so it is all too tempting to use the power of government to make people like you so that you can use that same power to make other people rich.  So this game of who likes who and for what reasons becomes the gateway to corruption.  But Mitch has often thought of himself as a master of that game and that he defined the rules of how the game was played.  Then, along comes Trump, who has a whole different perspective.  He doesn’t care if people like him, and he’s already wealthy, so he doesn’t need government power to make him that way.  So, what can you do to control such a person?  Control is why people like Mitch McConnell are in politics; if you can control the world’s economic conditions through the power of government, then you can make people like you and want to do what you say for your approval because there is ultimately money in it for them.

Mitch McConnell can never be forgiven for endorsing election fraud in 2020 when he had the power to stop it.  But he didn’t because he wanted Trump to fail, so they all conspired to make Trump look bad because they wanted him out of office.  It happens all the time.  Again, speaking personally, it happens to me way too often, usually before anybody has breakfast in the morning.  You can never let other people define who or what you are.  People’s opinions are a cutthroat endeavor, and when they are involved, people like Mitch McConnell will seek to take advantage of things for their benefit.  But they do hate people like Trump, who are independent and able to function from ideology.  And that lack of control over people like Trump is what people like Mitch McConnell hate most.  So when McConnell says that the MAGA movement is wrong for the Republican party, what he means, its bad in the way that people like him measures value.  Not as a representative of the people but a mechanism for gaining wealth from the marketplace with government power.  When a crime was committed with massive election fraud in 2020, Mitch was happy to turn his head away and allow it to continue.  Because he personally hated Trump.  He did not love the Republic for which our government stands.  He worked against it, to subvert it from threats that people like President Trump represent by their very nature.  And now, with MAGA, there have been people like J.D. Vance and Bernie Moreno, along with others who are changing what success means in the Senate.  People like Sherrod Brown are being removed from office, and new MAGA patriots are moving in.  So Mitch McConnell wrote a tell-all book that was timed to be one last hit as a Never Trumper against Trump before he left office and is disappearing without a whimper.  Nobody cares because nobody ever really liked Mitch McConnell.  They only wanted what he could do for them, using the power of government to sell to those throwing money around.  He also made a disgrace of the Senate, which voters have been changing over the last several decades.  And now that Trump is back, Mitch is leaving because the game is up.  And the only path of survival for him is to jump off the boat before it sinks forever. 

Rich Hoffman

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The Epic Joe Rogan Interview with President Trump: Dreaming big again

I am very proud of President Trump.  Many people around him, including Elon Musk and Melania, for her fantastic entry into Madison Square Garden on the 27th of October, showed their best selves as a result of a fantastic campaign by Trump at the close of the 2024 election season.  That’s how you win, and it starts with effort.  And nobody in the history of the world, looking back, or forward will ever perform what President Trump has over these last four years.  Talk about resiliency.  He has made me very proud and has set a standard that will never be forgotten.  And even though the campaign still has a week or so, what the Trump campaign did at Madison Square Garden was epic and unforgettable.  It was astonishingly good.  However, that wasn’t the most significant thing that Trump could have done to secure his domination in this election cycle.  It was the Joe Rogan Podcast from that previous Friday, October 25th, 2024 where Trump sat down with the hottest podcast in the nation and just talked for three hours straight with no interruptions, no breaks, no notes.  Trump just sat down and spoke to Joe Rogan unscripted for three hours, something very few people could have done.  And Trump was fantastic.  When you add it all up, the week leading up to that podcast, then what was done at Madison Square Garden in New York City, of all places, for a Republican to campaign in what is considered forbidden territory, the sum of it was just jaw-dropping.   Talk about a guy who likes to win and has done everything to do so.  And even those hardened to him couldn’t help but admire the effort.  I think we aren’t just talking about a win with this effort against Kamala Harris, but Trump is playing to have the biggest win in the history of elections, including the dominating win Reagan had over Mondale in 1984. 

Leading up to the Madison Square Garden rally, I was at Kings Island with my family, and specifically, as I reviewed the clips from the Joe Rogan Podcast, I had a fascinating conversation with one of my grandchildren, who is 12.  I was about his age in 1984 when Reagan won in a landslide, and it had a feeling about it, like what we see today with Trump.  Only Reagan didn’t go through nearly what Trump has.  I am excited for my grandchildren, and I was able to explain to him that if everything goes well with this election on November 5th, and we have every reason in the world to believe it will, there is an opportunity for magnificent growth in America that is more than just a little bit, well deserved.  A few short months ago, I didn’t think there was a chance Elon Musk and President Trump would ever do anything together, so having the world’s richest man directly connected to Trump is a massive boost because, as fair or unfair as it is, Musk has brought an enthusiasm that people like George Soros and Jeff Bezos have applied negatively.  Elon Musk has become very effective, and Trump has earned that respect by surviving that assassin’s bullet.  A few months later, I watched this Joe Rogan Podcast as it occurred and listened in wonderment.  There were so many sound clips from that show that made excellent soundbites that even in the hours after, the political left had no countermeasure for.  There was so much said in those three hours that Trump had slammed shut an election victory for him at that moment.  And he wasn’t even done at that time.  Trump and Rogan even talked about aliens in that podcast.  It was quite extraordinary. 

But the promise of prosperity for a young 12-year-old is on the table here.  After all that we have been through as a country, we deserve something good, and as I reviewed the Joe Rogan clips and showed them to my grandson while we were in line for several rides, the enthusiasm was unmistakable.  We were on the cusp of something monstrously big, and Joe Rogan had managed to capture it with an excellent interview.  Trump was his best self during it, leaving in the wake plenty that anybody voting could like and get behind. Trump was swinging for the fences after ten years of some of the worst political treatment anybody has ever had, and it was coming fast not with just one homerun but several that were flying out of the park in a highlight reel nobody would ever forget.  I kept telling my grandson how culture changed a lot in the 80s, economically and socially, once Reagan won that second term; there was prosperity in America from about 1981 to 1989 that came from Reagan’s open embrace of capitalism and the defeat of the Soviet Union through policy that unleashed optimism everyone benefited from.  It was encouraging to see my grandchildren coming to age in this remarkable Trump election that was shaking off so many oppressive elements.  Like Rocky from the movies, Trump could be crawling across the finish line, all beat up and barely standing.  But here was a guy that had gone through all he had and was dressed in his business suit, looking better than ever, and showing himself to be at the height of his power.  At this moment, in line with my grandson, and just ahead of Trump’s appearance at Madison Square Garden, the recent betting odds for Trump to win came out at 94.5%, for the first time. 

Kamala Harris couldn’t have done even a tiny portion of what Trump did, especially the Joe Rogan Podcast.  She’s very unexceptional and has little to say about anything.  And in many ways, that is what Trump managed to crack through all the trouble and present to the world.   As I watched the Joe Rogan clips at Kings Island, I also got a live stream from London where they were having a rally for Trump across from Parliament.  I remember standing in that exact spot in 2017 when Trump had just been elected and watching the world react to it in a very negative way, especially in London.  But now the world was watching this American election and praying for Trump’s return, so this isn’t just America that’s excited.  The world is on edge, hoping for an excellent performance, which Trump has shown them; he has done everything he could to win and win big.  There is a chance for Trump not just to win, but for a period of enthusiasm to come from under the barriers of oppression that has stifled creative growth for over a century, even more.  And Trump had united everyone to his cause, even those like Musk who had been left of center most of his life.  Suddenly, Musk at Madison Square Garden talked about taxation in ways that were even more conservative than the Tea Party’s position.  All of this came because of Trump’s excellent campaign.  We were seeing something epic happening in politics and culture.  And the potential for what comes next for the children coming to age in this period is epic.  In many ways, all this campaign activity from Trump gave the feeling of a great nation overcoming an incredible sickness that had suddenly broken, and everyone felt much better.  And much of that was evident on the Joe Rogan Podcast, which would have been enough; it would have been the highlight of most political campaigns.  But for Trump, it was just another day at the office.  The bar of expectations has been shattered, and everyone has grown positively.  And it was wonderful to see.

Rich Hoffman

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Yes, the Media is Filled with Stupid People: If you want the job done right, sometimes you just have to do it yourself

It seems like I am answering many questions lately from people who have long wanted to ask.  Such as, why have I put so much effort into writing a 1200-word article every day on this blog site, much of the time, accompanied with video for over 15 years.  The answer is that I can do a better job than anybody else in the media, and I say that because over the last 20 years, I have known the kind of people who end up in media, and if we want to tell the story by reporting media, then you can limit the news to the type of people who are typically picked to be in it.  And I say that because I would know.  There was a large part of my life where all I wanted to do was to be a film director and movie producer.  If you go through my writing over the last 15 years, you’ll see a very distinct break by me from all media outlets around the first election for Trump.  Once I came out in favor of Trump, everybody turned on me.  But before that, people in the business tolerated me.  They even invited me to movie sets with A-lits actors and charming dinners in Glendale and Santa Monica, California, to discuss brewing projects.  But there came a time around 2009 when Barack Obama was president when we all had to decide.  The Tea Party movement needed the modern version of Thomas Paine, Ben Franklin, and even John Paul Jones, who could work a revolution from the background.  I also got to know good people who broke away in the media, and I was one of them.  Of all my contacts, I knew quite a few people at Clear Channel Radio, which I utilized to advance Tea Party causes, who would eventually move over to Glenn Beck’s Blaze.  So yes, I have had a lot of opportunities in media. Still, I found through personal experience that people who make a living in media are a particular kind of person. If the truth were going to be told about things, then I would have to take away those elements myself, which is what I have been doing now for quite a long time.

So, doing the blog for me is similar as to why Trump wants to run for president.  It costs him money to run for a political office, and everyone knows what he has been through to do it.  We need the same kind of commitment from people who can afford to, at all levels of society, if we want to make America Great Again.  I gave up on the idea of being one of them in media by identifying myself with the Tea Party movement, and I found over the next five or six years that I could do a lot better on my own.  I know the kind of people who read my blog and do it because they get better news than they do from newspapers and broadcasts, and they get it every day in a way that tells a whole story on a topic instead of some little fragment.   And I don’t do it for fame or opportunity, but because it’s a job that needs to be done. It could only happen if you didn’t care what people thought and didn’t need anybody to pay you to do the job.  So, from top to bottom, I know media personalities at all levels and understand the personality types who survive in the business, and I determined that I would do the job myself if I wanted it done right. 

I would say most media types are whores.  I found it reprehensible what Clear Channel did to Doc Thompson, a pretty good friend who worked directly for Glenn Beck after quite a lot going on behind the scenes.  For a long time, I was careful not to call people out too much because chances were, they would call me to be on a show.  I’d write a book, and my publishers didn’t want me to rock the boat personally with things, so I tried to keep personalities out of my comments.  But during Trump’s last term, when I saw how everyone treated him, especially in the media, I just tossed all that out the window and stopped answering the calls or appearing anywhere.  Of course, I alienated people at a significant personal cost to me.  But that’s OK.  I have done what I think is a good job on a desperately needed topic.  Because most people who are in the media, and survive there, aren’t very good people for many reasons.  In Cincinnati, there was a time about a decade ago when I knew most every media personality on a first-name basis, and I had their phone numbers and would send them text messages often throughout the day.  Even in 2019, when I was on vacation with my wife at the Epcot Center in Florida, I had the media people at Channel 12 wanting to know the latest on the Trump front in Butler County, and I reluctantly took the call because I liked the guy.  But it was a nowhere story to feed a narrative they didn’t really want to get.  All the media personalities were cheerleading for the removal of Trump, and I lost any desire to correspond with them. 

So because the media is such a mess, and when Trump calls them “fake news,” I know all too well what he means.  He understands it because he was a media darling for a long time, and they invited him into their world.  Trump used that knowledge to be president and started to untie all the shoes of the rat-infested substructure of all media during that first term.  There were a lot of people who had to make hard decisions, and I was certainly one of them.  And I’m glad I did.  I think if I hadn’t poured millions and millions of words that people needed to hear into this AI-infested media climate, there are a lot of influential people who would only have had Fox News and some conservatives from New York writing books to help shape their courage where it matters in day to day matters.  I have always been good at media, like many people.  But what was different about me was that I could do other things, too.  I didn’t have to eat out of the hand of some money investor who wanted to drive a media narrative, especially once Trump became involved in the story.  I was free to talk about Trump any way I wanted.  Many might remember the radio broadcasts I did out of Ann Arbor, Michigan, from 2016 to 2018.  It was a privately owned radio station where I frequently hosted Saturday shows.  I would talk about the benefits of the Trump presidency, and even they were reserved because it was the culture of media that was a problem, and they needed advertising dollars to stay open, and they were always worried about being shut down by the FCC and their advertisers.  So, I have been writing this blog for a long time now.  I am happy with the work that has been a slow trickle working in the background for a long time.  And I have done it because I wanted to, because I wanted people to hear at least a critical opinion that was not at all whored out to any money tied interest.  I’m glad all that occurred.  But yes, from my knowledge, I can say it: the media is filled with people who are not very smart and incapable of seeing the big picture.  And the big picture is where the story always was.  Telling that story takes a perspective of freedom that cannot come from an insider.  Of course, the cost to all that is lost opportunity, financially.  But the value exceeds money by a lot because, in truth, there is an expansion of the human race for which we presently sit on the precipice in ways that seemed impossible just a few years ago.  Yet, here we are.  And yes, it was all worth it.  Things don’t always work out the way you think they will.  But often, because you do things for the right reasons, things work out for the better.

Rich Hoffman

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If You Vote for Kamala Harris You Are Stupid: Only dumb people could vote for such a loser

It’s been a while since I was last in the northern part of Ohio, right before an election.  I remember traveling through Akron in 2016, a few weeks before the election, where I was visiting a tool manufacturer, and you could tell who was voting for who.  No matter how conservative the southern part of the state was, Cleveland, for example, and the areas directly to the south, like Akron, were overwhelmingly Democrat party voting areas.  This is the land of Sherrod Brown, the multi-decade senator from Ohio who has been hard to beat over the years.  This was labor union country, they tend to endorse Democrats very vocally.  But even back then, I could tell that Trump would do well in 2016 as Ohio was considered the must-win state, almost to the point where Florida was the other.  They were considered toss-ups during that first election of Trump and, as history would show, would become strongholds for Republicans over the next decade.  And by the time we arrived in 2024, Ohio was a solid state for Trump.  No matter where you went in the state, it was mostly all Trump yard signs.  So, I was curious how Cleveland would be.  I attended a gun competition in the region just a few weeks before the election.  And I saw some Harris signs along with Sherrod Brown signs.  But it is not like I have seen them in the past.  There were a lot of Trump signs, more than in 2016, or 2020 and more people supporting Bernie Moreno than Sherrod Brown.  Even in Cleveland, people were turning away from the Democrat party.  However, there were more visible signs of Democrats in this region, a wealthy suburb of Cleveland, than in other places I have been.  And I couldn’t help but think one thing as I drove by those houses. 

Political expression is not something that should be stigmatized.  People should be able to express themselves and a political party of their choosing without ridicule and harassment.  However, Democrats are well known for harassing those who don’t believe the same things they do—so based on their behavior, when you see other people supporting Democrats vocally, with yard signs and bumper stickers all over their cars, it paints a universally obvious picture.  As I drove by all those homes outside of Cleveland and saw all the Harris signs, I couldn’t help but think one thing based on my experience with those people: they must be stupid.  Anybody consciously voting for Kamala Harris had to be stupid. There isn’t any other explanation for it.  Oddly enough, many of the homes I saw with Harris signs in them, or Sherrod Brown were large homes with a lot of property, so how could such stupid people afford such large houses?  The answer is that most of those people work or somehow benefit from significant government growth, and I don’t tend to view those kinds of jobs as legitimate.  They may be in well-paid occupations, but the type of people in those jobs are often parasites and not the most industrious.  So, of course, they supported a big looting government filled with stupid people who collectively gathered together as an oppressive force to confiscate the wealth of the hard-working and buy themselves big houses that they would put Biden/Harris signs in as registered Democrats.  But knowing what everyone now did about Kamala Harris, nobody with any brains could openly support someone like her, even under the persuasion of personal gain.  To support Kamala Harris for anything, the person must be stupid.

And as I drove by those homes, that’s all I could think of.  These weren’t the homes of people with any foundations in intelligence.  These were stupid people who needed big government to give their worthless lives meaning through force and power.  They were willing to overlook all the problems we have seen with Biden, for which Kamala Harris, an open Marxist, was the vice president.  It takes a conscious decision to put a yard sign out for display in favor of a political candidate.  And I’ve seen them in great abundance over the years on all sides.  So, we’re not talking about accepting the free expression of rival political parties here. Instead, we are just talking about dumb people who need the power of government to compensate for their sheer stupidity.  Anybody voting for Kamala Harris had to be stupid.  That was my only thought as I drove in and around Cleveland.  It wasn’t just an expression of personal gain.  It was an expression of stupidity.  Kamala Harris supporters had to be stupid.  There was no other explanation for it.  To support any Democrats is a stupid idea.  But Kamala Harris is now well known for her stupidity, and with those facts in mind, people still willingly put out yard signs in her favor in Ohio.  So it wasn’t a matter of respecting their opinion for a political belief.  But it was instead an expression of stupidity that they wished to declare to the world.  For whatever reason, they felt a need to declare to the world that stupidity for all to see.  And to do it boldly as their conduct would be forgiven for using government as a leverage against sanity. 

Of course, there were plenty of Trump signs, too.  And I was surprised to see a lot of signs in this region for Bernie Moreno.  It was encouraging to see just how many, and compared to past years, there was a lot more Trump support than I’ve seen in the past.  Knowing the kind of people who are so stupid to vote for Kamala Harris, likely the homes with signs in them are government employees such as school teachers and worthless bureaucrats in government industry.  It used to be that being a school teacher was a respected occupation, but these days, it paints a picture of an overpaid, overweight slob teaching Marxism to the next generation and demanding a fortune for the effort.  They aren’t intelligence representatives just because they are in the teaching profession.  And they reiterate that fact with their voting record.  The people with a Harris sign in their yard are government looters, not hard-working capitalists.  They are benefactors of Karl Marx’ class-based society and they vote for government power because their worthless lives would have nothing if not for such a monstrosity of imposition against personal conduct as they utilize for their benefit.  It’s not like those people with such large homes gained them through genius in business.  They obtained them through the force of government to steal through others with taxes and to benefit the lazy and stupid with large incomes they don’t deserve.  And because they are stupid, they were audacious in displaying their support for a candidate as flawed as Kamala.  Because only someone stupid could vote for a person who is so dumb, it’s not a matter of respecting different opinions.  It’s simply overlooking sheer stupidity in the face of reality and witnessing an arrogance that is out of step with the future the way that only dumb people would find appropriate.  And as hard to believe as it is, there are supporters for Kamala Harris.  And those that are can only be explained to be that way because they are stupid.

Rich Hoffman

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The Rebellion Against the Global Managerial Class: What causes all war

When the British were finally forced to leave New York after the Revolutionary War, as one of the final acts after their defeat at the Battle of Yorktown, they imagined that the Americans would fall apart as soon as they left the city.  But once on their ships, an officer remembered that he had left something behind in a home he had been occupying and returned to get it.  The ship landed, and the officer returned to the house and retrieved what he had left behind, which he had expected to be a dangerous enterprise.  But he was stunned, as was the rest of England, to learn that the Americans were capable of self-government and were better off with them gone.  The world in America was better without the micromanagement of an oppressive centralized force.  And that is still the fight we have to this day; a managerial class of bureaucrats is attached to globalism and wants every corner of the globe to submit to their authority.  People have a raw belief about other people and the role authority plays in their lives.  And the truth is, the kind of freedom demonstrated for the first time in the world, the creation of a new nation and a people who governed themselves was bound to occur at some point in time.  America was able to happen due to a unique period in history where shipping allowed for international trade and communication just enough to make a new country possible.  But it was still too big to have all these jealous managerial people poking their noses in everyone’s business.  For a few hundred years, America was left alone because, for one, it didn’t have much value.  So, most of the other countries in the world didn’t care much about what happened to America.  That is until it became one of the wealthiest countries in the world, and mass communications became possible. At that point, the same jealous people were thrust together into a conflict that is very much the story of our modern day.

When Barack Obama says that he doesn’t understand how we became so divided, as he did at a recent rally for Harris, as the poll numbers show his Marxist revolution in the American government is coming to an end, I don’t think he does understand his role in the mess.  He was brought into that micromanagement culture of government to be a kind of communist parent.  So, like that English officer returning to New York, this concept of self-government just doesn’t make sense to him.  And, of course, there are people within the United States and worldwide who are just as perplexed.  I would call them broken people who crave government to be a parent in their lives.  They are insecure people who do not sustain themselves properly, so they are attracted to group affiliations.  But what caused the Revolutionary War in the first place is the same desire behind the MAGA movement now.  Everyone is shocked by what they are seeing in global populism, much less government, because most people never dealt with the cause of freedom in the first place.  When we talk about a Deep State and an administrative state, we are talking about people who are personally insecure and who want to rule over people in a managerial class kind of way.  You see it at every level of society, where a superior bosses around an inferior for the joy of being in control over someone else.  And this is the essence behind all forms of globalism.  They want to control value so that they can rule over the people who want a piece of that value.  But they do not understand why people would not want to be governed by them.  Or why more value is created in a culture that rebels against a management class of overseers. 

Another common theme that has not been well understood is that the Revolutionary War was about who controlled currency.  One of the plans the English had for the newly found Americans was to crush their economy by flooding the market with counterfeit money, making all the pay and exchanges made to people worthless, and essentially destroying the effort of freedom because nobody could afford the basics in life, particularly on the frontier of private property.  This was a continued problem with George Washington, who had been very successful before he became involved in the war or the presidency.  For his efforts, he was paid with worthless money, just as everyone else was, and that misfortune lasted the rest of his life.  But Americans didn’t turn away from freedom over a lousy economy that perplexed the world and its managerial class overseas.  They never understood it, and that holds to this day.  The same kind of people who lost America to the Revolution are handling our money supply now, and they have been purposely trying to destroy our economy for the purposeful incursion of ruling over America from the newly created United Nations.  To answer Barack Obama’s question, this rebellion would always occur, even if it meant the destruction of our economy.  When that destruction was most utilized in a global policy with the creation of the Covid bioweapon that shut down the world economy, the opposite of what they thought would happen occurred.  Just as that English officer was surprised to see how Americans behaved once the managerial class of the English military packed up and left New York after that war of independence. 

The monetary policy of imposing control over those who were supposed to be happy as subordinates was never understood psychologically, so the world has made the same mistakes repeatedly.  And Americans were taught by all the wrong people about how the world was supposed to be.  What was ignored was how people wished to live, and those forces never reconciled.  And that is the heart of what we see in this current election.  People do not want to be ruled by a managerial class.  It doesn’t matter if it’s other countries, centralized bankers, aliens from space, the World Economic Forum, or China, no matter who it is. People don’t want to be controlled by a managerial class, and America shows the benefits of what freedom produces in people.  Even when attempts to destroy our economy were utilized, people did not rush back to the arms of global overseers; instead, they became more rebellious.  And are electing Trump to get the globalists out of our back pockets.  And the more managerial overseers try to keep their hands in our pockets, the more anxious we have become.  But none of this is new; it’s just that the world is finally catching up to the nature of all human beings.  They don’t want a micromanaging parental figure ruling their lives.  They want freedom from all that, and the next several years are going to be very surprising to those globalist types.  They never reconciled what that English officer learned that day in New York, which is just as accurate now as it was then.  There is nothing that this management class can do to change human nature.  Things will never be for them as they would like them to be because that is not the nature of human beings anywhere. 

Rich Hoffman

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Democrats Do Not Respect Civilian Oversight: The disaster of Kamala Harris skipping the Al Smith Dinner

As we get down the stretch of the 2024 election, the big takeaway and primary reason that many Democrats have peeled away from the party only to join Republicans is that a ruse has been exposed that was long concealed.  Democrats with a foundation of Marxism never respected voters’ opinions.  They ultimately adopted the globalist policy of rigged elections to gain and hold power.  They never intended to win people over with a compelling argument about their political platform.  Their entire political strategy has been essentially high school politics; you were either a cool kid or weren’t.  And if that were the case, then you would be cast from society, a society they controlled.  No, what they lost most over the last four years has been their brand.  Nobody wants to be one of the cool kids if what you get is a Democrat.  That was particularly revealing when Tulsi Gabbard announced at a recent Trump rally that she was joining the Republican Party.  Trump has been fantastic at opening up the big tent of the Republican Party in ways that no other Republican in history could have, leaving it indeed a party of the Americans.  When you consider that Robert F. Kennedy joined Trump’s campaign with the intention of a critical position in the White House and Elon Musk suddenly became a Tea Party kind of Republican, the Trump campaign has just been fantastic down the stretch.  Trump has done everything that could be done to bring people into support of him, especially with people of color and among the immigrant population.  There have been a lot of great moments, but I think one of the best will be remembered by the Al Smith Dinner of 2024, where Trump was brilliantly funny.  Most of all, he showed up, but Kamala Harris didn’t. 

Democrats are playing a game they thought would work, and it is consistent with their actions over the past three or four decades.  But Trump exposed it with all his persuasive live performances, especially at the Al Smith Dinner.  When Trump went to the one in 2016, Hillary Clinton was there, and she went and spoke.  She didn’t do very well, but she figured it didn’t matter at that time.  The machine would win for her, so she showed up and did her part.  Trump was great that year, too, but this time, he was outstanding.  But Kamala Harris didn’t show up, and instead sent in a video with a kind of Saturday Night Live skit to help carry Kamala over the top.  Democrats are like that kid who didn’t study for the big test and showed up expecting to cheat on someone’s paper.  Democrats weren’t prepared to run a real campaign for power in America.  They counted exclusively on election theft to win, like all the other Marxist countries in the world presently do, and they were so disrespectful about it that they picked a candidate in Kamala Harris who would do whatever they told her to and run her campaign from concealment the entire time.  Because they have such little respect for the democratic process and the self-government concept of Americans in general, they were not able to compete when Trump made the campaign truly about competency and representation.  The strategies of personal destruction suddenly didn’t work at all with Trump because he didn’t need the Democrats to crown him one of the “cool kids.”  He already was one.  Trump has changed the definition of a cool kid over the last eight years.

The Al Smith Dinner was embarrassing for Kamala Harris because it was so out of step with the nature of the 2024 campaign.  There was no compelling argument to make on behalf of Democrats, causing them to leave the party, such as what Tulsi Gabbard and many others have done.  Just think about how many people have done the same thing all across the country, and they know what will happen in this election.  Now that the close of the election is near, even the big media outlets understand what will happen.  They tried to run the same closet campaign for Kamala that they did for Biden the first time, but people aren’t buying into it.  There is no COVID to cover for their massive attempts at election fraud, and most anybody who isn’t a crazy lunatic of anti-American sentiment is voting for Trump.  And as I have said all along, it will all come down to engagement.  Trump has engaged voters who are excited to vote for him.  Kamala Harris has a few fringed cat ladies and a hamster.  But nobody else.  Trump will break into the seventy millions.  Kamala will be lucky to get out of the sixties.  Trump will win the popular vote because there won’t be the same opportunities to cheat that were so common in 2020.  And the Democrats are panicking over it.  Even CNN has figured out that they will have egg on their face if they support Kamala, who had a particularly disastrous performance there, too, with Anderson Cooper.  When the smoke clears from this one, people will wonder how so many people got it all wrong, and they’ll point to that disastrous Al Smith Dinner with the video contribution by a weird Saturday Night Live skit as the root cause. 

I know quite a few Secret Service Agents, and they report that they can’t see the forest for the trees.  Even with all that I have said, they fear that Kamala Harris will win anyway because they genuinely think the “machine” of politics is truly in charge.  And I tell them they are too close to the situation to be objective.  But plenty of people want to argue with me and believe that Kamala Harris will win as a propped-up asset of the machine, and she thinks so, too.  That is until she was heckled at a recent rally where people broke out into a Trump chant, and she became furious about it.  I hear what everyone says about the machine being in charge.  But in America, that is not acceptable, and Trump has done everything that can be done to unite the country behind the Republican Party, which will have a significant impact up and down the ticket in general for all races.  I see significant losses for Democrats that will wipe them out generationally and even perhaps as a viable political party.  After all this, they may join the Whigs in history as they don’t represent the American people but a globalist ideology that most people find repulsive once they find out what it is.  And the Democrats were exposed through competition for really the first time.  Voters have been looking for someone like Trump to expose this shell game for a long time, and essentially, this is the first time that the stress fractures exposed Democrats for what they have always been hiding.  And it was never more evident than when Kamala Harris skipped the Al Smith Dinner in 2024, even with Chuck Schumer sitting right next to the podium where the speeches were given.  In a friendly venue, she couldn’t even perform there.  But Trump did, and did it very well, leaving no doubt who the winner of the presidency would be.  And history will never forget it.

Rich Hoffman

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The Secret to Elon Musk’s Success: His high score on the video game Diablo

I could tell Elon Musk was expanding his intellect as much as a few years ago, and I covered it as I witnessed it.  It was in the kind of books that he was reading, and because of that, I’m not surprised by his support of President Trump.  The only way you can remain a Democrat with Marxist foundations is through ignorance.  When you start learning things, you can’t support dumb politics.  While Elon Musk has always been intelligent and very successful, his political positions are more a result of knowledge than of upbringing or regional considerations.  For him, the realities of running his businesses have driven him to learn more to survive and, ultimately, provide him with a political point of view that facilitates productivity.  Having compassion for other people is one thing.  Destroying the world over compassion is quite another, and I could tell that as Elon Musk dealt with the realities of politics through his businesses, especially the Department of Labor trying to push him to unionize his Tesla plants, he was heading toward more small government than an imposing, all-powerful government that could take everything you own, and sit on FAA permits because you weren’t supporting their political party to stay in power.  For that matter, President Trump also went through the same kind of conversion throughout his life.  That doesn’t make all these people suddenly conservative the way I would be.  I grew up in a conservative area around a lot of conservative people, so I started that way.  As I learned more in life, my roots in conservative thought deepened.  But logic dictates that we all get to the same place once we figure out how the world works and the people in it strive to live in it. 

So, with all that said, people wonder why Elon Musk is so successful and why those who work for him are so engaged.  Now, I talk to many people at a consulting level.  If people listen to me, they are successful.  If they don’t, then they fail.  There isn’t any muddy middle.  There is no consensus on where everyone gets a participation trophy; success is a very rigid standard, and I always get asked about it by compelling people worldwide.   My joint statement toward any successful enterprise is that engagement is the most important and challenging thing to manage in a business.  You can see it in sports when two NFL teams play football.  Usually when one team wins over another given that all the players are the same essentially, they all weigh the same, they are all just as tall and have talented players at all the positions.  The element that determines winners from losers is the coaching staff and their ability to get good engagement from their players.  Labor unions tend to be unproductive because people aren’t motivated to engage in the business through collective bargaining.  They are always fighting the company management they work for to do as little as possible and still get paid wages at a highly engaged value.  Getting people engaged in a project or company is elusive, and the easiest thing that most management turns to is wages, hoping that people will be motivated to make more money and that they might work harder as a result of how much they are paid.  But of course, as I always say, money is not a good motivator.  Throwing money at people does not get people to be more engaged; most of the time, it lowers it as more money often destroys the things that make a person good and strive to be better.  Once a person stops striving for goals in their life, they tend to be less engaged in the things they do, from raising children to buying a new car. 

I thought it was interesting that Elon Musk during the middle of October 2024 had launched new Tesla products, the Tesla Bot and the Tesla Taxi, then a few days later launched with SpaceX, the first Super Heavy Booster into space carrying a Starship, then landed it back at Boca Chica right on target to be captured by the giant chopsticks, to be reloaded with fuel and to launch again.  It was a remarkable feat of engineering by thousands of people, and Elon Musk had created the culture that performed it.  But Musk wasn’t done.  The next day, SpaceX used a Falcon Heavy to launch the Europa Clipper, which is going to Jupiter to study a moon there, and it came off without a hitch.  That launch alone a few years ago would have resulted from a decade of work at NASA.  But after all that, do you know what Elon Musk was most proud of?  He leveled up in the Diablo video game, which he does quite a lot playing video games.  With all his success, he lives in a little shack at Boca Chica, runs around in t-shirts, and plays video games with his co-workers.  He’s one of the wealthiest people in the world, if not the richest, and he has no pretense of measuring success the way we traditionally do, with great wealth hanging from him in a social context.  And he cares about his high score in a popular video game. 

What is expected at Elon Musk companies, and I know this personally, is that he recruits and retains highly engaged people. Business schools have yet to unlock this mystery because everyone learns the same wrong things.  Elon Musk does a lot that goes well beyond Lean Manufacturing techniques, and no consulting firms in the world have yet figured it out.  But I’ll tell everyone here for free because I like you.  The secret to Elon Musk’s success is that he does not, as a management culture, rob his employees of their emotional investment in their work.  By providing a job, they have a means to make a living.  But he does not impose himself on their work and instead removes barriers to success.  Not success measured in monetary value.  Once people can pay for their lives, families, homes, and social engagements, they want to do work they feel good about.  Elon Musk gives them jobs in which they can invest to create high-engagement cultures.  Cultures where people want to work and express themselves through good work.  If you watch employees at SpaceX, you see them highly engaged at all hours of the day, 7 days a week.  Because they like their work, and it shows in what they do. Most companies miss these traits altogether because engagement is challenging to measure.  But once it is unlocked, the results are apparent.  Elon Musk showed how he gets high engagement by not being pretentious at so much success, especially after a week where he started it on stage with President Trump at that now famous rally at Butler, Pennsylvania.  Musk was equally impressed with his high score on Diablo; people see that in him and can relate to him.  When an owner or job provider does not rob people of the value of their work through social conditions that impose a static order upon them, people will then invest in themselves into a project because they want to, for all the same reasons that people play video games with no monetary compensation provided, at all.  People do things because they feel good doing them.  The world is far better off for a business or capitalist enterprise when people are engaged in their jobs because the products produced reflect that engagement.  And when people are allowed to invest in themselves and not be robbed by some cultural stigma, success always follows.   And winning becomes expected, not just some fantasy folklore from some island that time forgot.  But it is available to all who dare to tap into its vast secrets and opportunities for the curious and hardworking.

Rich Hoffman

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