Tag: Frank Luntz

The Bounty Hunter Frank the Duntz Luntz: How consultants really run our government

Who Really Runs Our Government?

Well, I didn’t know it until the story broke that Kevin McCarthy was sharing an apartment with Frank Luntz, the pollster and what I call in my upcoming book The Gunfighter’s Guide to Business, a “bounty hunter.” Frank Luntz in the Washington D.C. beltway swamp is undoubtedly one of those.  The rest of the world has known him as a consultant, which I think is a weak word for what he does.  Consultants in business and politics are there to mitigate risk from the real stakeholders of an enterprise, whether it’s a CEO of a large company or the House Leader for the Republicans in congress.  Those with the most risk to shoulder are often hiring bounty hunters to do their dirty work for them. It’s a common practice and is really at the heart of much of what is wrong in the world of commerce, which is why I have a special designation for those types of people.  I dedicate a whole chapter to this enterprise, and when people want to know why our government is so swampy, it’s because of people like Frank Luntz.  And when we look specifically at our current situation, such as the consensus-building against election fraud in the 2020 election, which allowed our tax payer funded intelligence agencies to conduct a coup against a sitting president who was massively re-elected.  (For proof the results in the Arizona audit are headed in that direction) That’s terrible news for bounty hunters like Frank Luntz, so there is a lot of doubling down that is going on because the villains are exposed, and they don’t want to be.

I never cared much for Frank Luntz.  He gathers information and uses it to shape strategy and opinions on politicians and the media’s topics.  He doesn’t just work as a bounty hunter for political characters but corporations as well.  So when it is wondered how policy gets shaped that often looks completely un-American, it is because of bounty hunters like Frank Luntz.  When we put people like Kevin McCarthy into power as voters to run the Republican Party in Congress, we expect to get him as our representative.  Not Frank Luntz.  But as Frank often does as a bounty hunter is sample opinions of some losers here and there then give the sum result to people like McCarthy, who ends up listening to them more than voters.  And that’s how a few bounty hunters end up running the entire town and is precisely why the Swamp, as we call it, has ended up being so corrupt.  Trump was so effective because he didn’t use consultants, had an excellent instinct for getting to the right decisions with his methods and didn’t hire it out or solicit it. During his administration, the bounty hunter types were far less valuable.  And they didn’t like that. 

Bounty hunters make their money by shouldering risk away from those with a lot to lose.  I have often said the primary effect of the modern CEO is not to have opinions and stand for anything at all as the head of a company.  The marketing people take care of the branding. Usually, a tradition for a big company has already established market reliability.  What the CEO does is keep risk from destroying what was built in the company. That’s why they hire bounty hunters to do their dirty work of opinion-shaping for them.  And that’s how Frank Luntz has gained a lot of power even though technically he’s pretty much a Duntz; he’s not very wise about things.  Bounty hunters like Frank Luntz only do one thing: to create advice that keeps their clients away from risk that might harm them politically or economically.  Yet here’s the catch, Frank Luntz is a Democrat, or he thinks like one.  So as a bounty hunter to the rich and powerful, he can then shape their actions to politics that he supports, which means that he controls our government.  Our votes are not. 

I have despised Frank Luntz for two occasions, first the way he set up Trump in 2015 toward the presidential election over John McCain.  It helped Trump more than hurt him when Luntz asked him if John McCain was a war hero.  Trump said his famous “I like people who don’t get caught.” Luntz, the bounty hunter, thought he had a way to knock off Trump at that moment, so he made a big deal about it.  But what do you know, Trump thrived off the negative coverage because voters enjoyed that the then presidential hopeful wasn’t just another phony hiring people like Frank Luntz to advise him on public policy, as so many Republicans had at that time.  The other time I wouldn’t say I liked Frank Luntz was on the night of the 2016 election, where the bounty hunter was very arrogant about what little chance Trump had about winning.  But guess what, Trump won easily, leaving egg on the face of Frank Luntz in a big way.  Yet like a bunch of idiots, the politicians kept hiring bounty hunters like Luntz, and the Swamp itself buckled down to establish a coup against our pick for president.  By the time we got to 2020, Luntz and many like him who make vast amounts of money steering our elected representatives toward leftist cultures and positions beneficial to them worked hard to talk about polls favoring gun control among the American people. He also spoke about polls saying people want to move on from accusations of election fraud, when in fact, the true polls Frank is talking about are him talking to two bald men and a goldfish to get the “feel” of the American public. 

McCarthy doesn’t know any better; he’s sharing a toothbrush with Luntz, so he has trust in Luntz, not so much in what the voters are thinking. That’s the bounty hunter game, to do what they were hired to do, let the chaos of the aftermath drive the sheriffs to fund another posse for the next villains.  Yet as bounty hunters have always done, whether in the Old West or the modern-day Beltway culture, they make friends with the bandits to encourage them into trouble so that the politicians will hire them again.  The bounty hunters never seek to solve the problem. Otherwise, they’d be unemployed.  They only want to take the risk away from someone like Kevin McCarthy when questioned about the GOP position on voter fraud or guns. Or even illegal immigration.  Frank will give advice that takes away the risk while steering Kevin in a liberal direction for the actual future strategy.  The bounty hunters need villains to make money, so they always nurture them along behind the scenes.  They don’t want to solve the problem. That’s why they all hated Trump because he wanted to solve the issues, and that meant he wasn’t calling bounty hunters to do the dirty work for him, which is where the real fix is in all politics. 

It’s just as big of a problem in companies as it is in politics, bounty hunters are everywhere, and they charge a lot of money to take the risk away from those most burdened by it.  But when you are a brash, battle-hardened CEO who didn’t pawn off the responsibility of risk to a bounty hunter, well, then things can get done, which is why Trump was so successful.  It’s also why Frank Luntz hated Trump so intensely and is working every day to restore his grip on politics in Washington and within the media. But people are getting wise to it, and that’s why I dedicated a whole chapter in my book to the matter.  It’s one of the most corrosive things in a mass communication culture, where bounty hunters are running things because everyone who should be in charge is too frightened by risk to do the job themselves.  If we want to fix our politics, we will have to get rid of the bounty hunters that are in it.  Then and only then can we expect things to improve.

Cliffhanger the Overmanwarrior


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The Frank Luntz Refund: Not adapting to change is the real stupidity

For Frank Luntz to come out and call the Trump campaign criminal and to declare that the Biden email scandal is just another unfocused distraction is to mask his own failure as a political commentator and advisor to understand the movement that has been occurring.  This story about Luntz has been brewing for a few months now, especially this past week when he declared the Trump focus on the Hunter Biden emails a disaster.  I don’t consider it particularly relevant that Luntz was mentioned in the Hunter emails, and that the two obviously had a relationship.  Hunter back in 2012 had taken exception to things Frank had said as an advisor to Paul Ryan, but the contents were only as slimy as that.  Truly, looking back, anybody who had given Frank Luntz money for political opinions should ask for it back, including any underwater work that Luntz had done for the Biden family to stay politically relevant once that 2012 election was over and whoever won would be looking for political advisors.  With that in mind, any time someone finds themselves off kilter with some political swamp creature like Frank Luntz they should consider it an honor.  Luntz has been counting all the wrong important things as a political advisor and he’s been doing it incorrectly for any value to elections.  Of course, the Hunter emails are a big deal because they show a compromised Papa Biden who has been selling influence to foreign powers and YES, voters should be aware of that before they vote for him.

Just over the last 20 days or so President Trump has had rallies hosted to several hundred thousand people, 30% of which appear to have either never voted before or are not registered Republicans.  These are people who are not on Frank Luntz’s analytics nor anybody else’s for that matter.  To date, only the Trafalgar poll appears to have any method of capturing them in some minor form.   That is a very relevant number, and contains within it the hidden “Trump Vote.”  Its usually not good business to assume that demographic breakdowns will mirror a previous election, and to assume that all the polls have been wrong showing Trump down to the sleeping Joe Biden, but clearly many of the polling agencies and political commentators didn’t learn their lesson during 2016 including Frank Luntz.  This election is not about policy or debate style.  Its not about minor differences between presidential campaigns.  It’s about life or death in America and the potential end of the Democrat Party for which many in the media are refusing to see.  Instead, they are insisting in controlling the message, making the news to fit their political ambitions, and to use people like Frank Luntz to herd the cats to somewhere that they can be easily controlled.  This election is about saying no to that, and nothing more. 

Luntz is upset that he has not made the adjustment to adapt to that changing world, and as a result he is less relevant now than he was in 2016.  Karl Rove has had to make some adjustments to stay relevant, but even he is crumbling under the weight of convention versus reality which the Hunter emails are all about.  They are a peek into a world we all suspect is there, but now the proof is obvious.  This isn’t the “pizza gate” scandal.  Or QAnon.  This isn’t about whether or not our government helped the attackers of the World Trade Center, or even if FDR knew the Japanese were going to attack at Pearl Harbor and left many to die as bait to pull American sentiment into the war, this Biden email story is real and the contents are obviously malicious.  Just as the FBI text messages between two cheating agents revealed the inside baseball of the government’s position against President Trump and their willingness to conduct a coup to remove him from office.  No, this isn’t speculation, it’s a fact that is the most important element of this upcoming election, and people are tired of it.  That’s how Trump has been able to bring new voters into the election that weren’t there before just as Frank Luntz is counting the same tired sources that he was counting in 2012 as he was playing both sides against each other for job opportunity on the day after the election.

New voters who were not previously engaged thought the way most of us do, that the system is corrupt and that their vote really doesn’t count.  That was because they were ostracized by society and uncounted by the masses like Frank Luntz.  Yet Trump has touched them and brought them out into the open to participate, which should be a good thing.  And its no small number.  As we’ve talked about before, if you do the math of those engaged to a Trump rally, those willing to wait all day to attend one, then divide that by the number of people who would think about it, but don’t have the means, you suddenly have a massive number of new voters who have never been counted before voting for Trump who primarily care about the corruption revealed in the Biden emails.  That’s why previously they had not been engaged, because they figured the system was so corrupt that it wasn’t worth their time to vote.  Trump has changed that, and that is the story of our season.  One for which Frank Luntz has totally missed.

Then to have that loser come out and call the Trump campaign the worst he has ever seen is about as stupid as anything ever said.  Its not the Trump campaign that is the problem, but its Frank Luntz who is still cleaving to old ideas about the way elections are won or lost.  He has been a phony for years.  It is laughable that Paul Ryan actually hired him for advice, no wonder those idiots lost in 2012.  Luntz was telling them all the wrong things.  The key to any campaign is to create an engaged voter and Trump has done that in a wildly successful fashion.  Well, the machine against him has been listening to losers like Luntz too much, and now a week out, find they are woefully unprepared.  For Luntz to say that the Trump campaign is the worst he has ever seen is to admit that he doesn’t understand the problem in politics and has been measuring all the wrong things.  And so has everyone else, to the broadcast executives, to the Biden campaign, to the George Soros types.  Just think of the amount of money that Bloomberg spent to become a viable presidential contender.  He didn’t move the needle at all.  Remember Jeb Bush—he had all the money and power behind him.  He went nowhere.  And now all these billionaires have poured so much money into traditional advertisement to appeal to the type of voters Frank Luntz has been counting but missing that extra 30% of new Trump voter engagements.  They haven’t learned, but after this election Frank, those people are going to be calling you like Hunter Biden did, as revealed in the emails from his laptop, and they are going to want a refund.  And something tells me that you won’t have the means to provide it. 

Cliffhanger the Overmanwarrior


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