There is a lot of talk about Lara Trump being the co-chair of the RNC and all the checks and balances that go into running the Republican organization, and here’s the deal.  President Trump is the Republican Party.  I’ve been telling everyone that since 2015, and the reason for it is that everyone who came before didn’t do a very good job.  What is needed these days in political parties is solid executive leadership, and the Trump family, as a whole, has offered to fill that role for all the classic reasons of saving the country and all that.  To perform that task has cost President Trump billions of dollars in opportunity cost, so since he is so committed to the task, it should not be a surprise that Lara Trump would step in and help do whatever she can to make the Republican Party great again.  You can’t make America Great Again if you don’t have a political party committed to the task, and when it comes to RINO Republicans and Democrats, the Uni-Party essentially they have been captured by the enemies of America through the front door of finance.  So anyway, improving the situation would require like-minded people, such as Lara Trump, who, like her father-in-law, is living beyond corruption because of their wealth.  Understanding how to deal with millions of dollars is the first step to running a successful party, and there just aren’t that many people out there in that position with the charisma that Lara has.  I’ve met her a few times, along with her husband and the other Trump kids; they are friendly and sincere.  I met a few of them yesterday in fact.  And I have no problem with any involvement they want to contribute to the RNC.  There are short-term goals and then long-term necessities.  And as I have been saying all along, with J.D. Vance and Vivek Ramaswamy, they are the future of the Republican Party.  But we have to get to that future, and there is an all-out war presently to destroy President Trump, and the first task of the RNC is to protect him so he can protect the Party brand.

That raises the obvious question of whether the RNC should pay for President Trump’s legal bills.  Right now, it’s not in very good shape; fundraising has been lacking because the RNC has not been very committed to the Trump future, which should have been obvious.  Too many Never-Trumpers have run them, and it shows on their balance sheets.  And the answer is yes, an emphatic yes.  If Trump is the future, then supporting him should be the top priority, and these legal cases against him are purely political, so it becomes a political matter.  People donating to the RNC will want to know that their candidates will win, and defending Trump is a way to achieve that.  Of course, the Democrats want to bleed Trump of everything he’s worth, like the looting thugs that they are.  So they don’t want to see the RNC help Trump in any way, shape, or form.  But if the RNC could put a billion dollars in its accounts, it should be willing to give it to Trump’s legal expenses and more.  The best way to frustrate the Marxists involved in this hostile attack against Trump is to make all their efforts worthless.  To make all their long-established plans fail in front of their faces.  And nothing would do that better than to charge Trump back up after all these corrosive abuses of the court system to destroy him financially. 

Trump’s brand will help many Republicans down the ballot, so we are looking at a different way of spending money here.  These court cases are far better advertising than the typical television ads and radio bits.  That old media sustainability is a thing of the past.  People don’t elect candidates based on old media methods.  New media is where it’s all at, and Trump is all over the topics of news in that realm.  The court cases are the best advertising because they give new media a lot to discuss, which is where people’s minds are.  The Democrats could spend a billion dollars on traditional media, which still won’t help them because the advertisement market has changed dramatically.  A billion dollars still only gives access to the same five or six people competing for space with aging medication and lawyers preparing wills.  The 50 and Underground are on new media, blogs, vlogs, podcasts, YouTube, and everywhere but where they once were.  And the only thing anybody is talking about in new media is how unfair it has been against Trump this entire process.   Because of President Trump, we have all received tremendously valuable information about how corrupt our government has become.  It certainly hasn’t been accountable to “we the people.”  Hostile agents have hijacked our government, and it has been serving their interests.  So we live in an age with all new rules on supporting political parties and the candidates up and down the ticket.  And there is no better motivator for political action than what has been done to Trump.  So, keeping him healthy should be the top priority.  It is the best way to use any money the RNC acquires for political viability. 

As a good example of how powerful capitalism is, the Trump shoe campaign was enormously successful, where Trump came up with his brand of tennis shoes and launched them at a sporting event.  Trump’s brand could generate billions of dollars of revenue just through the sale of t-shirts, ties, and red MAGA hats.  In the long run, preserving and working with the Trump family will greatly fill up the accounts of the RNC as a money-raising machine.  Nothing brings in donations better than success, so the strategy of trying to keep Trump away from the RNC will only hurt the RNC in the future.  They need to embrace full support of Trump and ride the coattails of Trump into down-ballot Republican pick-ups.  The anger at how the court system is rigged against Trump by itself is enough to carry all Republicans across the finish line, so there is no better way to spend Republican donations.  This was not part of the plan by Democrats and RINO Republicans.  They didn’t think Trump would make it this far, and all this talk of forcing Trump to come up with cash by selling off assets to drain him financially would go away in frustration if there was a cash infusion from donors.  The best way to do that is to combine the Trump brand with the RNC and make them whole so people aren’t confused about who or what they support.  If people know their donations are helping Trump, they’ll send a check for $20 to $50.  People understand that Trump is fighting for them, so they’ll be motivated to contribute.  But if money goes to the Trump Organization and some to the RNC, those efforts will be divided, and both will fall short of the goal.  I think the RNC under Lara Trump will raise over a billion dollars, likely more.  But it takes the right person at the right time, under the right circumstances.  And if everyone worked together and supported Trump, many good things could happen for the Republican Party in the future, which would be great for America. 

Rich Hoffman

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