Nobody Should Care About China’s Box Office: Reaching a market of over a billion people can’t justify surrendering to communism

What I have always loved about Star Wars, aside from the obvious creativity that it takes to make the movies, is that they are in and of themselves positive stories that don’t get hung up on negativity. Yet the theme of our day is negativity, because if people are in a state of discontent they may be open to the offerings of some political class. It was probably always this way to some extent, but its really bad now, where negativity is insisted upon by certain sectors of the world, as a culture. Yet, its not always easy to see, but when something like a new Star Wars film comes out, the pop culture reaction to it is an obvious measure that we can all see and touch. And it was never clearer as to what the intentions for our society is than in reporting on the new Star Wars film, which was probably the most positive film I’ve seen by anybody in a long time, and one that certainly stands for goodness. Clearly the intent of the characters in the movie were to make clear choices about good and bad behavior. So of course the focus on the reviews was that this latest movie, The Rise of Skywalker is that it is the most poorly reviewed film since The Phantom Menace, and that it has bombed in China at that box office, see the Variety article below:

https://variety.com/2019/film/news/star-wars-the-rise-of-skywalker-flops-debut-china-1203449672/’

This is why I write so much about Star Wars, the movies are very positive and defined about what good and evil should be—as any kid’s fairy tale would. That makes them as a work of art a wonderful measure about social values and the motivations of our cultural forces. Further, I would offer that communism has been the functioning plan for many years, especially those college trained as all media people are to some extent, certainly in the case of writers of these types of articles like Patrick Frater a defense of China and its communism is baked into their view of the world, and by attacking films that are distinctly American points of view, China continues on with the mission they’ve had all along and is constantly assisted by universities and their products to advocate for and against certain types of cultures. The effort becomes grossly obvious when entertainment trades make it so obvious such as trying to slam a movie as successful as The Rise of Skywalker which made over $177 million domestically over its opening weekend and will continue to do well at the box office over the long Christmas week. Especially when the news around the world that in just a few days it made $376 million globally. That is hardly anything to sneeze at, or to ignore, culturally.

The problem is one that I have pointed out often, especially coming out of Hollywood for more than a couple decades now, where Chinese companies have been buying up interests in film studios and even trade magazines. They have been trying to do to American markets what they do internally in China as communists, and that is to control everything at every level. I mean give me a break, Star Wars was beat at the box office in China by Ip Man 4: The Finale, and that is very fishy. Instead of making the story about the Chinese box office being a failure of Star Wars to reach an audience, the story is really about how China as a government controls such box office numbers so that they can protest against western ideas influencing their country, especially when the protests in Hong Kong are fueled by those same western ideas. The box office numbers themselves do not tell the story, but our media which has been heavily influenced by the Chinese even from such a far reach uses the known measurements that China controls to attempt to shape the kind of stories that are told in our culture—which the rest of the world obviously loves as they were.

I admired Disney, which is a big global company that wants to please everyone, because they allowed the filmmakers of Star Wars to get back to what made the films popular with fans and The Rise of Skywalker is a love letter back to them full of very positive storylines that don’t get hung up on negativity. The previous installment The Last Jedi was taking a turn to the dark side in all aspects and critics loved it. But the fans didn’t. As I said at the start of this article, one way to control people is to take away from them hope, disconnect them from options so that they will be forced to embrace a way of life that the controller wishes to impose. When Star Wars looked to be taking a negative “realistic” tone with this modern trilogy, critics loved the film, but when the box office diminishing returns started showing that fans were leaving, Disney had to make some decisions and listen to the fans, and return to the kind of storytelling that Star Wars has always been for people—which is not the trend of the world full of communists in China that still have global plans.

I doubt that Patrick Frater from Variety is an open communist, but I would bet that he’s likely an anti-Trump political personality and that the whispers of his college days speak to him in copious amounts, and that the roots of those whispers were sympathetic to the type of society that China has been trying to export for decades. Star Wars obviously stands against that sentiment. While in the states, Variety has been very supportive of Star Wars so long as they could view the Resistance as being anti-Trump and liberal. However, the reality is that Star Wars has always been a small government love letter and few stories in the history of storytelling has ever shown how a government can be great one day, and on the next turn into a mass manufacturer of dystopia and scandal. The enemies of American ideas I would offer are those who have also been giving bad reviews to The Rise of Skywalker. While Disney has tried to make everyone happy, especially with the ridiculous lesbian kiss at the end of the movie as if to throw a bone to the dogs, ultimately there is no way to shut out the negativity that comes from the press because the goal is to attempt to keep people from being enchanted by the positive messages of Star Wars, since it is control over mankind that is at stake.

This movie is just one more example of why China is ultimately irrelevant. Nobody can make movies culturally that China and America will enjoy together. If a film studio tries to make movies that China will like, American audiences will push it away. And if the story is too “western” then China will shut it down in their markets. This is the nature of this entire battle yet I don’t see any evidence from the trades in dealing with the issue properly. That is because they are part of the problem and when they can, such as in this Variety article, they must take down any challenges to China as a communist culture. To save Star Wars, Disney had to choose, and they went with traditional western storytelling as they should. Nobody cares about China’s stupid contributions. Its worth dropping a $100 million at the box office, which is likely what it cost. But that money will be made up many times over in the other markets before its all said and done, and Disney will be rewarded for their choice, even if the trades like Variety are rooting against it for all the reasons stated.

Rich Hoffman

A Review of ‘The Rise of Skywalker’: Star Wars is back and has a lot in common with the Trump impeachment

Sometimes things happen that are very good and you have an experience that was much better than you thought it would be and that was certainly the case of the latest Rise of Skywalker Star Wars film. I know a lot of my readers are perplexed as to why I write so much about Star Wars, and to understand why, I would point to this movie. It has a lot in common with the Donald Trump impeachment by the press, a desired narrative designed to shape a social argument. While the president represents in people a desire to push back against oppressive institutions—which is a continuous theme of all Star Wars movies and shows, the media itself has become one of those oppressive institutions where there trained minds within it find Star Wars ideas threatening, not just childish, but dangerous. So I read with interest hundreds and hundreds of reviews this week about the Rise of Skywalker while many of the same publications framed similar opinions about the presidency of Donald Trump. The common statement was that this new Star Wars film wasn’t very good, it didn’t take the needed chances, and lets face it, it steered away from the progressive politics of the last film, which caused a lot of trouble in the fan community. The Rise of Skywalker was a damn, good movie and a real love letter from the filmmakers to the fan base and it left me feeling very good about it and extremely hopeful for the future.

What Star Wars means to our society I cannot understate enough, the magic it has on our culture is invaluable. I think its very powerful, and important. As a kid’s movie it has the potential to set high goals in the minds of viewers, especially young ones and this Rise of Skywalker film understood that responsibility. These are not movies about reality, or progressive politics, plot points that film school losers studied were important, the Star Wars movies, all of them are about creativity and thinking beyond the scope of your present circumstances. They are also about overcoming impossible odds when faced with dire circumstances. In that fashion, there were parts of Rise of Skywalker that reminded me a lot of the original Wizard of Oz, particularly when the heroes of the story were trying to rescue Chewbacca from a First Order star destroyer. The themes were light on their feet and fun. Reality wasn’t the goal but the flow of optimism was and that made parts of this movie pure magic.

The reason the reviewers choose not to like movies like this and why they don’t like President Trump is that they wish to live their lives in a victimized status, to have something to blame for why they are losers in life. President Trump is about overcoming loser status, and so are Star Wars films at their heart. They are all about using creative tools and technology to help the viewers of the films unlock optimism in their lives hopefully well beyond the time that the lights come back up and the movie is over. The Rise of Skywalker was an optimistic love letter to the audience. Obviously, Lucasfilm has listened to the complaints of the previous films. And I will have to give credit to Bob Iger at Disney, he listened too. There was a lot going on in The Rise of Skywalker that was optimistic, ambitious and a real throwback to the Saturday morning serials that caused George Lucas to make these films so long ago. The opening credits complete with what was likely one of John Williams’ final musical scores was wonderful and set the stage the way these kinds of stories have for hundreds of years, and have been the key to why they are so beloved by so many generations of audiences.

Rather than give away the movie, I’d rather cover the spirit of the film and encourage everyone to go see the movie and reward Disney with a big box office score. I’d like to see this one break some records, because it deserves to. I keep hearing from critics that The Rise of Skywalker didn’t take any chances, the way people have become accustomed to in other theatrical releases, like a Tarantino film, or some movie that advances the political ideologies of the left where women rights are the dominate objectives. Let me tell you about risk, try taking a very private story telling film that Star Wars started out as in 1977 and hold its creative looseness intact as it transitions over to corporate media while still telling stories of individual input and sustenance as the pressures otherwise push down on the attempt. I never said it would be easy for Disney to make these movies, only that they should respect the fans that have stayed with the franchise for over 40 years of storytelling. There was a couple sitting next to me who were older than I was, probably by over ten years and they were sitting there at the end of the credits with me with tears streaming down their faces and a smile from ear to ear. I asked them if they liked the film and of course they were beyond words with approval.

I met similar people in line at Disney World just a week before The Rise of Skywalker was released. They like me had spent thousands and thousands of dollars to take a vacation to Disney World and ride the new Rise of the Resistance at Galaxy’s Edge at Hollywood Studios. There were little kids in the line that took over four hours to get through, and there were people who were likely in their 20s in 1977 when the first movie came out and they were happy to participate in this mythology that had grown all these decades into these modern miracles of ride technology. What’s risky is in serving those types of fans while continuing to growth the business needs and take care of the corporate expectations, and Disney certainly put their best foot forward with this one. It may have taken them most of the last decade to get there, but from what I saw, they have finally found their footing. The results of The Rise of Skywalker were obviously good.

The most notable improvement was the return of romance to Star Wars, which had been avoided due to the political upheavals of our modern world. All the main characters ended up with love interests by the end of the film which was very satisfying intellectually, because lets face it, that’s how people think about things. It is unnatural to have passionate stories told in the refrigerator of modern politically correct politics. Yet Disney listened to the fans and gave Fin his third girlfriend of the series. I don’t want to make too much of it, only to note that the writers of the film obviously understood why the previous Star Wars films were missing the mark with fans, and this movie set out to correct that situation rather boldly. Hurray for good ol’ fashioned filmmaking and a turn for Hollywood to correct its course with this obvious attempt to appease the fans. Not the critics, but the people who actually buy a ticket, pay for their popcorns with a king’s ransom, and just want to think about something bigger than everyday life, instead of the restrictions of the unimaginative. Hurray for us all, Star Wars is back!

Rich Hoffman

How to Improve Oga’s Cantina at Galaxy’s Edge: Where creativity and a vastly expanding mythology can improve life dramatically

Obviously, my recent trip to Disney World had a positive impact on me, and I thought it would. It had been decades since I was really able to take a trip like that and just enjoy it without a whole lot of tag along projects. I could write a lot about all the positive experiences I had the week I was in Orlando at Disney World visiting all the parks and Disney Springs in general. But specifically I observed in the context of creativity some jaw dropping elements put forth by the new Star Wars land they call Galaxy’s Edge and I had a kind of moment after it all soaked in where I was in the Oga’s Cantina, a kind of recreation of the popular spaceport bar that was seen in the very first Star Wars movie way back in 1977, and I was awe struck. It was 2019, I was 51 years old and remember seeing that place for the first time in the movie and buying the album of the soundtrack and listening to the music over and over again on a record player. That popular cantina song was the gateway for my generation to science fiction and adventure, and here was the real thing, and they were selling drinks to an adult audience with barely standing room only around the bar. I included a few video clips of my point of view from the cantina that night here for reference, but it was really quite ostentatious that I could leave where I was having a couple of drinks with my wife and go outside to see the Millennium Falcon sitting there in a setting that belonged in a movie of the most fantastic type. It was quite an achievement to build, let alone experience and I couldn’t help but feel that something very important was happening to our human species.

Imagination had stepped over a kind of intellectual barrier and a new reality had been created born from a new kind of thinking driven by myth. Before visiting the cantina that night I had purchased from the marketplace just around the corner a much-desired deck of Sabacc cards which I had been waiting for really all of my life. After hundreds of books that I had read on that popular intergalactic poker game, finally Disney’s Galaxy’s Edge had invented a real game with real cards that could only be bought at that location and I was having quite a time with them. It was all a bit overwhelming and I had a lot of thoughts about what should come next to such an experience. Since a new reality has been born there at Galaxy’s Edge, and from the looks of the crowd, that cantina wasn’t big enough, nor would it be in the future I am offering my thoughts to help the story advance based on my observations. Granted, I never thought such a place would have ever been possible. But since it is, we should talk about improvements.

I’m not much of a drinker, so going to the cantina at Galaxy’s Edge was more out of curiosity than anything else. I’m not into the drinking songs and other things that go on in bars. But I do think the cantina should be more of a social destination, a place to meet people, get away from the heat of the day, and to freshen up. Since that cantina has the reservations booked for the whole day before you can even enter the park, its not a relaxing place to go. It’s certainly cool, but not relaxing. If I were program managing Galaxy’s Edge, I would offer some free advice to them–they need to build several more cantinas around the complex. The one they have isn’t enough. They need at least two more, and both of those need to be larger. They can be in the designs of other locations in the movies, but it is very obvious that Star Wars fans going to Galaxy’s Edge want to hang out and talk to other fans without a time limit, so more cantina space is required.

Also, the cantina management need to give happy hour prices to fans who cosplay, so that there are more people in the cantina who look like people from all over the Star Wars galaxy. Many people would willingly dress up in creature costumes if they could get significant costs knocked off their drinks and that would solve the environment problem of having the place full of non-Star Wars looking tourists. I would be surprised to learn that this wasn’t already happening, but I must suggest it because it’s the most logical thing to consider. That was really the only thing missing is the atmosphere full of strange creatures. Everything else looked great.

Additionally, as I had my drinks watching the crowds feeling like the best thing to do would be to have a good Sabacc game at the bar or in one of the booths. The booths around the outside parameter were full of families so such a game wouldn’t be possible. The cantina staff wanted quick turnover inside to make room for the lines of people outside, so playing Sabacc in the cantina just wasn’t an option and it should be. In fact, Disney I think has done such a good job marketing their new Sabacc game, that I think in a year or so there will be so many people playing it that they should host Sabacc tournaments at Galaxy’s Edge the way that poker tournaments are held in Vegas. I would go, I love the game. In a lot of ways I think it is much better than poker or black jack and it is otherworldly enough to allow participants to embroil themselves into the Star Wars mythology. Fantasy Flight Games has had great success with their X-Wing games and other Star Wars games. This Sabacc game would be the perfect meeting game in Galaxy’s Edge for years to come and would really enhance the cantina feel that you should experience when you enter those types of places. That would make the cantina more of a function than just a novelty act.

Going even further, I would think a cantina like Oga’s, except much, much, larger should be build at Disney Springs and it is there that yearly Sabacc championships should be played from players all over the country. The stakes could be simple, a week vacation package for four to the parks and hotels, that way it wouldn’t be gambling where money is exchanged, but still the prize would be in the tens of thousands and worth practicing all year to have a chance to win. And the tournaments could be broadcast on Disney+ the way poker games are broadcast on cable networks currently. I’ve been playing the game since I picked it up that day and it would be very good for television, and for cantina events.

All things come from imagination, even the games of our past like poker. When film and literature create in the imaginations of people the kind of demand I saw at Oga’s Cantina in Galaxy’s Edge at Hollywood Studios, we are on the frontier of some new kind of thinking, and that is very exciting. I can see future engineers for space stations on Mars and beyond playing Sabacc to pass the time on those long space voyages that they started learning to play at Galaxy’s Edge in one of these cantinas. Its more appropriate for the future than the games of the past, and that is something that is astonishing to see, how intellect is inspiring creations not born of rigid societies, but of creativity and vastly expanding mythology.

Rich Hoffman

The Best Rides at Disney World: Enjoying the technical marvels of boundless imagination

I suppose I enjoy writing about anything, but rarely I get to write about something as enjoyable as the topic of today. Sure, even with all the concerns that there are in the world, it is nice to take a moment to have a little fun, and that’s what I did for myself for Christmas this year. I’m a fan of Star Wars, and very specifically the Millennium Falcon and it just so happens that they opened recently the new ride Smuggler’s Run at Disney World. So, I planned a trip to ride it giving myself no cost restrictions due to the unique nature of this particular vacation. I timed my visit to enjoy another Star Wars ride that just opened called Rise of the Resistance which appears to be the most technical ride ever created anywhere in the world to date. The result was an extremely enjoyable five amusement park journey over a 5-day period and over 40 miles of walking that exposed me to some really wonderful moments of pop culture development and technical mastery through wild imaginations. The story I tell here is one that would have helped me while planning this trip so I offer it to those who are in such a need, so that they can enjoy their vacations as much, or more than I did.

I wasn’t going to spend that much money and time dedication to a vacation and not see the most technical ride ever made that was themed to Star Wars so seeing Rise of the Resistance for me was paramount. The ride opened on December 5th and I targeted my visit for five days later once some of the technical kinks and consumer drop off had occurred. I hoped that the Star Wars franchise had been damaged to the point where I might actually be able to get on the ride in the middle of a work week at Disney World on a winter day between Holidays. But, the demand for this ride from the public was so intense that the ride was selling out just minutes after the park was opening each day, so approaching my dates at the parks, I was getting a little worried. I wasn’t sure if the ride would even stay running long enough to allow the visitors who wanted to ride the thing time to actually ride it. So there was a lot that could have kept me from riding it which made getting the opportunity a unique adventure in perseverance.

While my wife and I were traveling to Orlando Disney had created a boarding party policy to help alleviate all the intense traffic that wanted to ride the ride each day, something they were calling a virtual line. In their other very cool and technical ride that has now been open for over a year, the Avatar attraction called Flight of Passage, the average wait times are in the 190-minute range. Disney knew that for Rise of the Resistance that the times would be even greater, so they used this virtual line concept to get people access to the rides. That meant that you had to get to the park early and get in line to get a boarding pass designation that would then give you a kind of time slot to ride the ride. This is where things got tricky, the boarding passes couldn’t be booked but by a phone app, once you entered the park. There was a lot of digital interactions that I was very weary of, because I felt a lot of things could have gone wrong, and often do in other places. But the level of Disney competence turned out to be extraordinary and it all worked out in the end with hindsight. But it was very stressful if you were dead set in riding this new attraction—which I was. People were lining up to get their place in line essentially at 4 AM. The gates to Hollywood Studios, which is the Disney park that holds the new Star Wars rides didn’t post openings until 8 AM, yet unofficially the gates were being opened at 6:30 AM and within a few moments of that early time, all the boarding passes for the entire day were being given out. I knew we had to get to the park early—really early, and that we’d have to fight our way to get a boarding pass from a restless crowd.

What made things even worse, was that the ride was breaking down a lot and the park wasn’t getting through all their boarding passes issued in a day so even if you managed to get a boarding pass, you still might not get to ride. So to ensure that we’d get a boarding pass we arrived at the park at 3:50 in the morning and were the seventh car in line waiting for the parking lot to open. And sure enough, more people started arriving in droves. Security let everyone enter the parking lot without paying since they didn’t have any workers at the park yet to run the admittance booth. By 4 AM a massive line had formed at the security check in that lasted until it was thousands of people. At around 5:30 AM they ran everyone through security so that a new line could form at the front gate of Hollywood Studios. It was there where the real race would be on. You had to zap your way into the park before they’d allow you to join a boarding party for Rise of the Resistance and all those people would be doing the same thing at essentially the same time. Boarding parties could change, you might be one of the first people in the park, but if you had trouble with your phone, or the system crashed, a ten-minute delay could put you from 20 to 50 quickly. Anything under 50 had a good shot of riding that day, anything over was sketchy. The Rise of the Resistance looked to do about 100 boarding parties per day, so there weren’t infinite rides to accommodate all the people who were there. So we were stressed about getting that boarding pass even though we were at the front of the lines in all the phases. Still, lots of things could have gone wrong.

At 6:30 AM, they let us in, my wife and I zapped our Magic Bands at the station and in we were. Within seconds we had the app opened and much to my relief, we were boarding party 13, which meant we were sure to get a ride that day. And as it turned out, we’d have the chance to get on the ride in about a half hour. By 7:30 AM we were off the ride and in line to ride the great Smuggler’s Run. By 9 AM we had explored most of what we wanted to see at the new Galaxy’s Edge and were free to use our Park Hopper option to explore the other parks and the best of their best attractions. It was good that Disney had opened their park so early to take away the pressure of the day and to give themselves more time to give everyone they could rides on Rise of the Resistance. Without knowing but hoping that they’d do the same kind of thing at Animal Kingdom for the new Avatar ride, we showed up at 8 AM for the 9 AM open and were delighted that Disney opened the park there early as well, at 8:30 AM. Since we were one of the first in line we headed to Flight of Passage and were able to get on the ride before 9 AM.

In the end after riding everything, which was spectacular, the Smuggler’s Run turned out to be my favorite ride at Disney. My wife and I rode a lot of rides on our vacation, but we ended up riding Smuggler’s Run 8 times and each time I found myself enjoying it more and more. It wasn’t just because I’m sentimental toward the Millennium Falcon, but because the ride is a technical marvel to me that was a lot of fun to fly. I was equally impressed by Flight of Passage and Rise of the Resistance, but the flamboyant nature of Smuggler’s Run won the day for me. It turned out to be a couple of the most enjoyable days of my life.

Disney was brilliant in their marketing strategy. They liked that Rise of the Resistance was overselling and that they had to show sell-outs which only increased the desire for demand. People not willing to get up as early as I did weren’t going to get a ticket, and that made it the hottest ticket in the country for something that turned out to be more Broadway play than amusement park attraction. All these rides were more than just rides, they were theatrical experiences in many ways and were deeply impressive. Disney turned out to be very flexible on their openings so that they could build up ride experiences by thinking out of the box and I was very impressed with them. They not only built some of the greatest rides in the history of the world released all within a short time of each other, but they knew how to build the anticipation. Getting on Rise of the Resistance was more treasure hunt than just slugging through a line, and that made it that much more special. And that turned out to be the secret to getting on the rides at Disney World that people wanted to see so much. If you were willing to get there early, they’d find a way. They get the long lines to market, you get to experience something very cool, and that did make it a truly magical experience.

Rich Hoffman

The Full Sized Millennium Falcon at Hollywood Studios: A dream come true

I’ve been writing these articles every day for the last ten years, except for a month of two here and there. And during that entire time, I occasionally do these Millennium Falcon articles about that fictional ship from Star Wars because simply put, I’ve been in love that that vessel most of my life. When I was little it captured my imagination in many positive ways and has been a very important part of my life. It has always represented to me what could be instead of what is, and the excitement of such an intergalactic hot rod that is like a deep space RV has always been something of a goal of mine to see as a reality. I have thought of building one myself. I have supported other people who have attempted to do so. And whenever there has been some kind of movie prop or promotional material regarding the Millennium Falcon, I would go way out of my way to see it. Recently when Disney was promoting Solo: A Star Wars Story at NKU in the Cincinnati area, I took a very rare day off work to go see it. I am not a guy who stands in lines for much of anything, but for that one I showed up many hours early just to see an exhibit in a cargo container set up in the university parking lot. So you might imagine dear reader what it was like for me to finally see the Millennium Falcon in real life at Disney’s Hollywood Studios and to actually get the opportunity to fly the thing in a simulator environment. I would call it a religious experience above seeing Moses come down off Mount Sinai to present the Ten Commandments. For me, it was bigger than that.

Over 20 years ago I was invited with a special contingent of people to attend a unique viewing of Star Wars at the Smithsonian in Washington D.C. It was a museum dedication to the costumes and model props from the actual films and how the power of myth had helped shape our society. It was a big deal for me, I was there with the Joseph Campbell Foundation for which George Lucas himself was on the board of directors. I had at that point spent most of a decade reading Joseph Campbell and much of his source material from Nietzsche, to Thomas Mann, Carl Jung, James Joyce including Finnegan’s Wake which has turned out to be one of my favorite books ever, and many, many others—so this was a very scholarly group I was meeting in Washington D.C. I was able to meet Joseph Campbell’s wife Jean at this event and I had brought my wife and kids so the weekend was promising to be very intellectual and a great networking event. Publishers were there, filmmakers, producers, it was a good group.

I got to the event at the Smithsonian and we stopped at the actual model of the Millennium Falcon, the big one, from The Empire Strikes back that was over two feet long. I froze there looking at it for what turned out to be the rest of the day. Everyone else moved on, but I stayed there looking at that model close up for the first time for the rest of the day, and what turned out to be the rest of the weekend. I didn’t meet up with everyone later, but instead spent the rest of the weekend looking at the rest of the exhibit with my family and returning back to that Millennium Falcon model over and over again taking countless pictures of it from every angle in a time when you still had to develop film, before anybody had digital cameras or even a hint at an iPhone. I never forgot every little detail on that model and have been thinking about it every day since. So seeing the full sized model of the Millennium Falcon that the Imagineers had built at Galaxy’s Edge at Hollywood Studios, Florida was well beyond a mind bending experience for me. It was God himself sitting there for me to indulge in until my heart’s content. It was a massive collision of imagination and engineering wrapped up into infinite possibilities that for me were beyond exciting.

I have talked about how excited I was to be finally at Galaxy’s Edge to walk around in the world of Star Wars. Well, I do have a voluminous vocabulary, and I don’t have words for how I felt about this experience, of seeing the Millennium Falcon aaaaaannnnnnnnnnnnnnnnnddddddd, being able to go inside it and fly it. It was the most exciting thing I can ever remember doing, not just in the function, but in the possibility of it in thinking that such a thing would never have been possible. If there is anything of a heaven in my life, I could put that experience on loop for all eternity and not feel like I missed any other opportunity at happiness. That experience for me was the definition of happiness and my only regret is that I can’t have that experience every day for the rest of my life,

I can only thank the Imagineers and for Disney as a company for building such a thing. I might even buy some Disney stock after this wonderful vacation experience. For all the talk about social justice from Disney ruining Star Wars, this experience went a long way for me to forgive them for their mistakes. Disney could have gone cheap on this attraction and done something on much less of a scale, like the AT AT at Star Tours which I’ve always loved, but wished had been full sized. That full-sized model of the Falcon was as detailed if not more so as the Smithsonian model I fell in love with all those years ago. It was so special to see it up close, to eat near it, to walk inside it, to be a part of it in a reality created by Disney Imagineers for the love of people like me. They didn’t have to go that far, but they did, and I feel so much better for the experience of it.

I’m a very positive person, I have lived through lots and lots of very distinct disappointments that likely would have killed most people. But I never remember going to bed at night and waking up the next day without hope in thinking that today could be the best day of my life. In a lot of ways my source of inspiration was always the Millennium Falcon, a beat up old ship that everyone thought was junk that always ended up saving the day, and by the time it has arrived to these new movies, is the last hope for everyone in surviving to a new day. That has always been my relationship to that fictional spacecraft. And to that effect, I can say that no matter how tough life has ever been, no matter how disappointing days could sometimes be, it was worth waking up each day to arrive at a point in life where seeing this full-sized Millennium Falcon was possible. To say that I am filled with exuberance is an understatement. Seeing that thing that is much more than a movie prop in symbology is one of those things that I will always say was one of the best things I’ve ever had the privilege to experience. And that in itself is saying quite a lot.  It is a reminder that no matter how bad things get in life, its worth pushing through because somedays you have days like the ones I’ve just had where dreams do come true.  The fight is worth it just to have such opportunities.  So you should never cut yourself short and give up when things get tough, because they can always get better so long as you keep trying and working at it.

Rich Hoffman

The Best Couple of Days of My Life: Galaxy’s Edge was a true masterpiece and marvel of achievement toward creativity

Anybody who knows me, knows that the way to my heart is through creativity, anything that shows an effort at outside the box creativity is the way to win me over to any effort. This applies to food, buildings, works of art, even relationships. I judge just about everything on the creative level of input from the participants, and if they don’t show an effort at creativity, I quickly disregard whatever it is as useless. I’m largely a Star Wars fan because the film franchise, the toys, the merchandise in general have always been very creative, and its fun to visit anything Star Wars as to offer from a creative standpoint. I always find that the reality of Star Wars is better than the reality of our present society because in Star Wars they are asking creatively how things could be instead of crying about how things are. If I had to sum up my love of Star Wars in one sentence, that would be it. So with all that context I visited finally Star Wars: Galaxy’s Edge at Hollywood Studios and I have to say with great enthusiasm that it was a dream come true. I have to thank the Disney Imagineers and Bob Iger’s vision to turn them loose on this $1 billion dedication to creativity and everything that Star Wars could be, so that I could walk around and see, touch, taste and experience a Star Wars reality that I really thought would never be possible, even with my considerable talents at creativity being what they are.

I found my visits this past week to Galaxy’s Edge mind bending, and simply jaw dropping. I’ve traveled around the world and experienced many cultures. Nothing comes close to what I experienced at Galaxy’s Edge. Even though it is all a fictional reality, I found it quite clear that the Imagineers of Disney had not just recreated a Star Wars experience for fans of the films and books, but had created a better reality for which the stories of Star Wars had always been endeavoring to create in the minds of their fans. Only now it was real, you could see it, touch it, and taste it. The perfect symphonic elements of good storytelling I don’t think have ever been done this well anywhere in the world, ever.

I remember when The Lion King was all the rage on Broadway and how the use of the puppet props to recreate the story of the animated movie The Lion King touched people in what many thought was a sophisticated way. It was considered high art by even the most hardened social critics. Walking into this Galaxy’s Edge land dedicated to Star Wars with all the great sounds and music by John Williams genius work was not just watching a concert where the actors and musicians were on stage performing for you, but that you were now part of the story and the action was happening to you. It was an entirely new way to present a high art concept using a popular film franchise as the launching point. Everywhere I looked was an obvious, “this is how it could be” message by Disney Imagineers. The ever important asking of the question, “what if?”

To start by asking a question, “what if the values of cowboy cinema and Saturday morning serials could be met to the needs of the next generation of space traveler” was the question George Lucas asked years ago before using Joseph Campbell’s studies on mythology to launch the Star Wars film franchise. Then to see it evolve into a full three dimensional reality with the promise of more, and more for me was the most ambitious attempt ever conducted at such an audacious task, the realization of a fantasy into a known reality even on such a level as Star Wars is known for. This was the highest form of storytelling that I have ever seen in any format by any level of content. It was sophisticated, honest, and hopeful in inspiring people to ask those next level questions about our own reality. If you can have Star Wars in Disney World, then why not everywhere, and on any planet? As I walked around Galaxy’s Edge I thought of Elon Musk and what designs his engineers at Space X might be inspired to upon visiting this place and how the Mars expeditions of the future might take shape directly inspired by these constructs. In all my years of reading about mythology, comparative religion and science fiction in general, nobody had ever come close to doing anything remotely close to what Disney had done at Galaxy’s Edge. When they said this was the most ambitious project they had ever attempted, they weren’t kidding.

I couldn’t get enough of that place. It was the most comfortable I can remember ever feeling anywhere at any point in my life. When I was a kid I had a very creative place in my parents basement that was dedicated to Star Wars. I built lots of models and landscapes dedicated to the old Kenner toys and I enjoyed that until about age 13 when my parents were concerned that I’d rather spend time there than in dating and socializing. They took it down while I was at school one day and let me know that they were going to fix up the basement and were going to move me down there so I could have my own room through my teenage years. I never really got over that experience, I was so angry about it that I carried it around for years. Not that I could blame them, they thought they were doing the right thing. But for my kind of mind, it was the worst thing they could have done. I just wanted to have a creative space for my mind and when they took that away, there wasn’t a replacement so I internalized everything because there was no other choice.

And even when you grow up, it doesn’t get any easier. People want pieces of you every hour of every day, and if you are a good person, you do all you can to help them out with their problems. For me, the more people who come into your life the harder it is to find time to think, which is what I like doing the most. So as ridiculous as it sounds, I have been craving that creative space for myself all these years since then to now, but life just doesn’t give it to you. You either get it as a kid or never again because kids don’t yet have the responsibility of life. So they get free time to think about things, and when life came to interrupt my creative solitude, I did the best I could with it, but nothing life offered was ever as satisfying as that creative space I had in my parent’s basement when I was 9 to 13 years old. Walking through Galaxy’s Edge it was obvious that my sentiments were not alone to me, but that many of the people who had built the place, under the power of Disney’s financial abilities, had similar experiences as me, and this was a love letter from them to the efforts of creativity. It was a place I had been thinking of building since I was a little kid and seeing it and being there was very special.

I can’t say enough good things about it. I’m so glad to have the opportunity to visit the place. It was and will likely remain one of the best couple of days of my life.

Rich Hoffman

The Mandalorian: One great show on Disney+

So the Mandalorian television show for Star Wars showing on Disney+ continues to impress me and make me very happy to have the new streaming service option as part of a massive collection of entertainment options. At this point there have been five episodes and its quite clear that the creators understand what Star Wars is all about, even if critics are still mystified as to the magic. Most people love the show, many of them like it. I have yet to hear from people who hate it. Critics in the industry continue to measure “greatness” by the amount of social justice in any entertainment product, and Star Wars has never been about that. When Disney has tried to make social justice part of the experience, Star Wars fails. And that is not the case with The Mandalorian. I wouldn’t say that Episode 5 was my favorite so far, but I do love the title, “The Gunslinger.”

It was fun to travel back to Mos Eisley spaceport on Tatooine from the original Star Wars movie and see the cantina, the Dewbacks, and the docking bays that originally started us all on this massive journey. This particular episode reminded me again of many of the great westerns that I grew up loving, specifically in this case, The Unforgiven with the stupid young kid playing off the much more experienced gunfighter. Critics keep providing a disclaimer that this series is Saturday morning cartoon material, and more specifically, Saturday morning matinee material which George Lucas grew up on. OK, so what? That’s what makes this kind of entertainment so special. That’s how Star Wars was born to begin with, so its not surprising that the creators are trying to get back to the roots of what makes the brand so special. Sometimes its good to tell a story without trying to change a public narrative, but one that reflects the one we have. Disney has certainly listened to the fans even if the industry is still trying to scratch their heads at why returning back to Mos Eisley was so much fun for fans.

I think its great that female directors are working on The Mandalorian. I thought Bryce Dallas Howard did a great job with Episode 4, brilliant even. It doesn’t matter to me if the director is a man or a woman, what matters is if the content is good, and with this show, it is. So long as nobody tries to turn the show into something that its not, The Mandalorian will continue to be a hit. I found myself looking forward to this latest episode all week and its been a very long time since I’ve had that experience, especially these days with all the on demand content that you can binge watch. Having a show that is this much fun to look forward to after a long hard work week is a wonderful thing to have, and I must thank Disney+ for giving it to us.

What is unexpected by me at this point in the show’s run is the popularity of Baby Yoda which is all anybody who is anyone is talking about. The little creature from The Mandalorian is taking over the internet and people are falling all over themselves for a chance to get the first merchandise that goes on sale. The Mandalorian is a cool show, so it’s a bit odd that such a cute character that so many people love has come out of it is the surprise. At this point in the season I wouldn’t have guessed that so many people would be talking about it. I would say the character is so popular that if we put Baby Yoda on the ballot for the next presidential election, that he’d win. That is the state of our political life these days, and maybe that’s not a bad thing.

The value of something from a scientific perspective is whether or not its fun. In a society of thinking human beings, we all need a little fun in our lives, and anything that gives that to us is a tremendous benefit. Having fun gives us the ability to set perspective and manage stress, so in that regard, The Mandalorian is better than just a show, it’s a wonderful stress management tool full of big ideas as this gunfighter/bounty hunter travels around a galaxy in a cool starship and interacts with all kinds of challenges without getting too emotional. That makes these shows fun and a great relief from the mundane outside world that is addicted to problems and stagnant thinking. So far, The Mandalorian never seems too far from a solution no matter how great the problem has been. In this Episode 5 The Mandalorian gets into a dogfight in space with someone trying to collect a bounty on him, and his ship is knocked out stranding him. He doesn’t panic and cry to his mom, he just calmly fixes his ship and gets going again. Traditionally, that is what the Saturday morning serials did for young people, show them how to deal with tragedy with a kind of bravado that made all their normal problems seem small, and in that way, solutions were easy to find.

Everyone in entertainment could take a lessen from The Mandalorian. Nobody says that a good show must have a huge budget and a bunch of cry baby characters to be good. Just giving the audience what they are looking for is the most important thing. Nothing about The Mandalorian is trying to be the next critically acclaimed show, it’s just having fun being what it is and its kind of strange to find that so refreshing because when I was growing up, most everything that was produced had that kind of whimsical quality. Most of the time, the best things are the things that critics don’t like, because many of them have some social agenda they are trying to steer creative people to, such as social justice concerns that are here today and gone tomorrow as a political priority. The things that matter most to people are things that last no matter how politics are aligned.

If Disney keeps up this kind of production I will be firmly in their camp. I have been skeptical about them as a company as they have been way to political for me, even as recently as Frozen II. I am very much a lover of traditional Walt Disney productions, and this Mandalorian title and the direction of Star Wars recently gives me hope that we can get back to that kind of story telling and cultural reverence. But I’m bound to like anything that has the title, “The Gunslinger.” Kids need a lot more entertainment like that, the values extend deep into our culture not just into our past, but for our future. But heck with the kids, I need more of this, and apparently so do many other fans of the show. Baby Yoda is cute, and it makes the show better. However, what makes the show good is that its fun, and its not afraid to take some chances which is why I look forward to it all week long, and watch it at my first available moment every Friday.

Rich Hoffman

The Rise of the Resistance is Now Open: What a marvel of techical mythology

I plan to geek out on Star Wars for the next several weeks. I’m sure I’ll cover other current events as my readers expect, but for my own enjoyment, there is a lot to enjoy as a Star Wars fan that I think is very relevant to our modern world and the philosophies that spawn off them. Star Wars if you peel away the stories in space, the black and white view of good and evil, the fairy tale aspect of the mythology is unique in that its essentially about the tyranny of rules and how humans crave the freedom to be whimsical and untethered to the concoctions of authority. As the new ride opened up in Galaxy’s Edge called Rise of the Resistance and I watched the live streams of the opening ceremony, I couldn’t help but think of how wonderfully unifying the whole thing was, as people of all kinds of political backgrounds could at least agree on something showing that we all have more in common than not. I had been looking forward to the opening of this Disney attraction for a very long time writing about it way back in 2012 with great gusto. Well now its here, and I have some opinions about it that are worth talking about.

Even as a little kid I loved the making of Star Wars as much so, if not more than the movies themselves. I see the creative process as an opportunity to break previous rules and to innovate and that has always been at the core of all Star Wars experiences that are good, whether the endeavor is in literature, film, television, amusement attractions, comics, video games—Star Wars is always best when they are breaking the rules of previous assumptions and the hope when Disney bought the franchise from George Lucas back in 2012 was that something like this Rise of the Resistance attraction, and the Galaxy’s Edge land in Disneyland and Disney World would actually happen. And when it did, the rules would be pushed to the creative limit and we’d all get something very special.

On the opening day of this new ride the traffic was backed up at the gates of Hollywood Studios well before 4 AM in the morning. And the rides for the entire day were already booked up before 8 AM. The energy and anticipation for this ride attraction is astonishing and for good reason, the technical achievements that were made to make it were mind bending cool and the best that modern technology could utilize. It’s something that only Disney as a company could do due to their massive cash reserves and collection of very imaginative people within their Imagineering group. It has taken a while for the Disney Company to figure out their role in this new ownership, and to step beyond the temptations to limit the scope to modern political concerns and social justice perspective, but its quite clear to me that with all their efforts at Galaxy’s Edge and the story of Batuu, they have done a great job. Over the past several months I have read all the comics about this exciting new land at Disney World, read the books, The Black Spire and The Resistance Reborn, and I have been excited to see how the media company would be able to tie all these elements together into a grand modern mythology.

For perspective, I am the kind of guy who geeked out in Canterbury, England because I was able to walk the sites of one of my favorite books, The Canterbury Tales. I feel much the same way when it comes to James Joyce and is work in and around Dublin, Ireland. Wherever great acts of thought and imagination have taken place I find reverence there because for me, that is one of the most important things in the entire world, creativity of thought and action. And typically, we only see those kinds of things spring out in the world through some great literary work, or a good movie or musical piece. And we go through our entire lives and see such things only here and there and not too often. But with Star Wars, we see a lot of creativity and we always have. The stories are always about the perils of tyranny and living under the thumb of too many rules where individual rights are smashed to give way to a compliant society. But that’s not it, Star Wars both in front of the camera and behind is about unleashing the imagination so that something bigger and better could be born, and people can feel that even if they can’t articulate what it is they feel.

When people rushed to be the first to ride Rise of the Resistance, which is without question the most technical ride in the history of the world up to this point, they were pushing to touch this aspect of Star Wars that makes it so special. The ability to enjoy something that is specific to human beings, not only to think of a story that communicates to so many people across so many demographic barriers, but to entertain ourselves with its complete immersive environment. As I say that I have been playing a lot of Battlefront II with my oldest grandson lately which is just another layer of this new mythology. Additionally, in November I took a long weekend and shut off the world professionally to just play the new Star Wars game, Fallen Order, which was wonderfully entertaining. To be able to explore these places in a video game environment to me is a jaw dropping experience given that my background was at the start of the video game age. What they can do these days to me is amazing. But to step out of the movies, books and video games and into a real environment like what they have created with Rise of the Resistance at Disney World is nothing short of awe inspiring.

It gives me a lot of hope for the human race whenever these big Star Wars events happen and I can see so many people excited about it. I enjoy conventions and big video game releases because of this very element, but its been a long time, if ever that I’ve seen anything like the energy that came out of the opening of Rise of the Resistance at Disney World. The energy of the participants was amazing as viewed by the videos within this article. To see the level of detail that the Imagineers at Disney World were able to pull off with this attraction is more than impressive, but what’s better is that so many people appreciated it to the extent that some of them were willing to wait for days to ride the ride. Yet Disney deserves the credit for putting their money where their mouth was. They spent a billion dollars on this attraction and it shows, which was a massive investment on their part into their fans. People can complain that Disney is too expensive and that they are a giant media corporation that has a monopoly on talent. But they gained all that prestige through being good at what they do. And its not often that people can get such a return on investment as we are all getting with Rise of the Resistance, the ride.

Rich Hoffman

Fighting Bullies: At Thanksgiving Dinner its important to understand why you believe what you do

It’s that time of year where families get together for the big Thanksgiving dinner and of course navigating the political debates can always be a challenge so before doing so, its important to understand why you believe what you do, and what it is that you do believe as opposed to the raw talking points that come off Facebook or Fox News. My sister recently was frustrated with me when we were talking about busing at Lakota schools, where she just rationalized that I hate everyone. These are the types of results that often can come out of family get-togethers so before getting frustrated with the outcomes you need to know why you are conservative and to what degree those values are more important often than whether or not you leave the table of a family gathering with your relationships intact. I would say that its better to keep your values supported rather than to surrender them just to get along. However, there isn’t any use in having a fight that won’t go anywhere either. Usually at these kinds of things I sit quietly and just eat the food and offer any little contemporary dialogue that goes meaninglessly into the thoughts of oblivion. Family is important but surrendering who you are to have them shouldn’t be a requirement.

For me its never about conservative versus liberal, or Republicans opposed to Democrats, or Fox News against CNN. Being cast into the forge of political ideology created by the media makes things worse not better and the real reasons we believe what we do is often far more complicated, and a social order does not have the resources to deal with the true intellectual impact. With that said, my thoughts about most things are that I don’t like bullies and I hate even worse being type cast by any social order that seeks to separate our individual natures into categories that make it easier for them to bully any of us into forms of control that are only good for collective consciousness toward the Vico Cycle order of things, the vicious cycle that has followed all human lives since the beginning of time, theocracy, aristocracy, democracy then anarchy. Since day one of my birth to the present I have always hated bullies of any kind and have fought them at every chance. I have never accepted that yielding to a bully in any way is something I was ever willing to do, and that is the root of my political beliefs, and likely if you are reading this, you share that sentiment.

Bullying happens most of the time through peer groups, or friendships that occur early in our lives from people we’d like to trust such as, “I’ll be your friend if this….” Or “if you dress this way you can be in this group.” As I’m thinking of this, school days where we learn these behaviors come to mind. The athlete class typically dressed well on the Fridays of the big game with some cross-town rival which associated them as school aristocrats out doing important work within that culture. Kids of a lower class would then follow with their own versions of that reality down to the kids who start smoking and dressing grungy early in their life. Bullying would then herd most of the kids in school to seek the protection of one of those peer groups to begin associating themselves with something bigger. This is the beginning of creation of some variation of a liberal and it is forged out of bullying.

That is why most of us enter our adult lives bullied by a boss at work, or bullied by a school system over busing, or a teacher’s union. Or, an FBI that sought to tamper with the election of President of the United States and if you didn’t like it, then someone like Roger Stone would be arrested in the middle of the night and thrown into jail. Or Julian Assange as the founder of Wikileaks would stand up to the bullies of the media and political orders around the world and be made an example of so that others wouldn’t dare follow. When you start to think of things in this way and while you may be a Republican or a Democrat, it makes a lot more sense. For many, they only dared run to the Republican Party because they saw it as a safe place where bullies couldn’t get them, and maybe they’d get a chance to bully back for a change those who have been pushing them around most of their life. Most of the forces of our concern are the result of some bully in our lives. It could even be a parent who didn’t like the person you married, or a neighbor who doesn’t like the car you park outside your house that embarrasses them. Most of us feel we have the right to bully or be bullied depending on the forces at play and that leads to anxiety which usually gradually destroys us throughout our lives.

Speaking personally, my love of Star Wars can be traced back through a lot of blood. That film series which most of us agree is fun and entertaining is all about anti bullying. When I felt the bullies in my school trying to force me into some peer group I didn’t want to be in, I used to intentionally wear a Star Wars shirt to school to provoke a fight, which happened constantly. I remember one fight where I punched a kid into the back of the head sending him right into the principal’s office. It was vicious and bloody, but it was the true essence of the public-school experience. Yeah, I got into a lot of trouble over that and many other circumstances. And yes, people have lost their lives in these fights. But it was always worth fighting back against bullies. In the end, after going to court dozens and dozens of times and paying many thousands and thousands of dollars in court fees, attorneys, and damages, I am happy to say I have never accepted any results from a bully and I have Star Wars to thank for that because as a young person it worked for me in solving some of these complicated social issues. Star Wars is all about standing up to bullies and those who have caved into those pressures over their lives naturally are embarrassed by their efforts and will make fun of those who don’t want to follow that path in their own lives. When I talk about Star Wars as a break from these daily commentaries, its for this reason, to help people have some foundation in their lives to free their minds from the results of the bullies trying to impose on them.

That is why you should not worry about Thanksgiving dinner dear reader, and that is likely why you are a conservative to begin with, and why you like President Trump. You have learned to fight back against the bullies, even within your own families. It’s not necessary to rub their face in political ideology, or even to physically fight them. Bullies usually want something from you, so you don’t have to give it to them. That is your choice and the fight isn’t so much in changing minds, its in holding your ground. That should always be your focus. If they attack, that’s their problem. I will say from experience, vast amounts of it, that they won’t be ready for you to defend yourself, and that’s all that’s required. Don’t let them rationalize you into just having a political ideology or in enjoying some pop culture element that isn’t conducive to surrender toward bullying, just hold your ground and let come what may. Its not their approval after all that’s important, its whether or not you leave the dinner table intact as your own person, and all the things you were meant to be, as an individual.

Happy Thanksgiving!
Rich Hoffman

 

Baby Yoda and the Mandalorian: Guilds, fraternities and organizations are no match for a good smuggler

Needless to say it, but I am very happy with The Mandalorian, the latest Star Wars show revealed on the new Disney+ streaming service. I think it’s the best show I’ve seen on television in quite a while, and I don’t just say that as a Star Wars fan. The first three episodes have completely captured pop culture with the revelation of the now famous baby Yoda and suddenly we have something very special on our hands that is bringing people together in a time where Democrats are trying to impeach President Trump so that they don’t have to run against him in 2020. Knowing how politically active the modern Disney Company is I was surprised that they even allowed for The Mandalorian to be made since the plot is essentially a “lone gunman” fighting his way for life after the events of Return of the Jedi and the fall of the Empire. There are lots of gunfighters and the way the episodes are filmed are very reminiscent of early Clint Eastwood westerns. But Disney more than anything is about making money, which they should be, and after the let downs of political tampering so far in the Kathy Kennedy era Star Wars shows, everyone seems to have learned their lesson and is making The Mandalorian in a way to make up all that to the fans. Needless to say, I’m a fan.

As all this is happening my wife and I are planning a trip to Disney World, its about time for me. I’ve always loved Disney because of their more traditional programming, such as Zorro and Davy Crockett which are both available on Disney+ and I have been watching them for the memories. Disney World and all those Florida theme parks are intended to be such optimistic places which a person like me feeds off of. But being the big corporate target that they are, not all management at Disney gets it and they do pander to Democrat and more dangerous progressive ideas way too often such as they had with Star Wars which I have covered here voluminously. Frozen II is out and doing good business, but it has several political messages that will be considered dated in the near future, especially in regard to gay and transvestite concerns and that’s a shame. So there is bad with the good and Disney as a company is trying to make money off everyone, so the Disney products are not traditionally safe and family friendly as we’d assume them to be, and I find that problematic. Frozen II was green lit a few years ago, before Trump was elected, so I can understand their mistakes, even though the box office has yet to reveal it to them. The Mandalorian however shows that at least Disney listens and is looking to make a course correction with Star Wars.

Disney as a company has always been about ideas and that is obvious in the theme parks. Their films and television shows generate sentiment, but it is the theme parks that drive the mythology home and make those ideas into something you can see and touch. I’ve always thought of their entertainment vision as bold and beautiful. I look at Liberty Square in Disney World as a temple of American reverence and it would not exist if not for the greater appeal of Disney as a company. To a point I’m willing to overlook political work like Frozen II or the lectures about global warming from a company that took a swamp in central Florida and completely reformed it for the benefit of amusement, because the end product is very good. In many ways The Mandalorian is the embodiment of the Disney Company itself and the metaphor has not been lost to me. At the start of the show the bounty hunter was well respected and wealthy. But along the way it has had to undergo some transformation that has inspired it to find the now famous baby Yoda and save it from the clutches of an evil Empire seeking to restore itself to power. To do so, The Mandalorian must turn against the Bounty Hunter Guild to do the right thing. Pretty good stuff.

As far as Star Wars mythology goes I had been liking The Mandalorian as a character when he was presented as the lone gunman type, but all this attachment to his Mandalorian culture is not something I admire. This “way” they keep talking about is not something I can relate to. But Star Wars has a lot of things for a lot of people and for me, the “smuggler” class still is far superior. They are not held to the rules of an organization the way these bounty hunters appear to be so I find their efforts far superior as a philosophy, and that is obviously understood by Disney as well as they have made their theme park attraction Galaxy’s Edge at Hollywood Studios a dedication to those types of people in the Star Wars storytelling experience. Even when the big organizations fail, such as the Empire did, or the First Order is attempting to restore, or the Rebellion succeeded but failed to properly organize a replacement government leaving the Resistance to attempt to stand up to the First Order, or the Mandalorians are trying to reestablish themselves in the wake of war, it is the smugglers and outlaws who manage to see the reality of such things due to their lack of investment into the social order of things, and that is very much a sentiment I can relate with.

There’s a lot going on and media and the things people enjoy coming from it is happening at a rapid pace. Political sentiments that were started in 2015 look like ancient history by 2020 so for a company like Disney trying to be all things to all people, its hard to pin down and I’ll give them a little room for that. By what has so far been seen of The Mandalorian Disney at least has shown that they aren’t so committed to Democrat talking points that they’ll penalize themselves as a profitable company. If Disney can continue to put out the kind of content that they are with The Mandalorian there is a bright future for Star Wars even if they have stumbled through much of this present decade. There is a lot of room to repair that relationship and they are off to a good start with baby Yoda and The Mandalorian.

More specifically I do not find The Mandalorian such an admirable character as he is more attached to his culture than I would like to see. Belonging to a guild, a fraternity, or club is a social security blanket that many people can’t see beyond, so I understand the reason its part of the story. I prefer the lone gunfighters who are also smugglers and don’t crave the company of others to make them feel a sense of belonging. But The Mandalorian is great in all other aspects and I look forward each week to the new episodes. It is certainly some of the best television I have seen in a number of years. And it looks like that is only going to increase.

Rich Hoffman