Liberty Center and Disney Springs: It wouldn’t take much

I always love a visit to the Liberty Center for a good movie, dinner or just shopping. I consider it one of the best destinations of its kind and I love that its in my neighborhood, and that takes into account that my very favorite spot is Disney Springs in Orlando. While on vacation recently in Orlando I had a fresh take on all the wonderful new additions they have added to Disney Springs which made it a hopping place of excitement and adventure. Everything is so nice and clean, as well as competent. My wife and I spent a lot of time, and a small fortune at Disney Springs and loved every moment of it. But as soon as we returned we went to our hometown Liberty Center to see Star Wars one of the many times that we would see it since its release on December 20th and I have to say that Liberty Center is really nice to have, and I appreciate it immensely.

One of the conditions of our vacation, which really took place most of the month of December, with a week in Orlando, was that we would visit at least five different amusement parks. With Disney being the best of the best in that category, I was impressed with Kings Island’s Winterfest and had been thinking that Cedar Fair Amusements had done a great job since buying it, and putting it into a another level of category as a national destination. Considering that the day we were at Kings Island on a Friday we had the day before been at Disney’s Animal Kingdom and the experiences were both on the upside of quality. Then over that weekend and all through the following week we spent a lot of time at Liberty Center and I just have to say I am happy to have it in my town. Its really nice to have something like that in a region where tourism isn’t the primary hook, but business is. I use Liberty Center for those very important dinners all the time, but over the holidays I had to remind myself that I wasn’t still in the euphoria of Disney World, but was in Liberty Township, Ohio.

Now after several years of operating I can say with full confidence that going to a movie at Cinebistro is still the best way to go to the theater in the city of Cincinnati, or the surrounding area for hundreds of miles. It always has an uptown feel without the problems of going to such places, like New York, or Chicago. The parking is free, and easy. The streets are clean and well lit. The food is the top of the charts, but that movie theater is the best. Clearly the best in the city. I really like going there and being spoiled by the staff. I have become used to that treatment and really appreciate it. While watching the latest Star Wars film there, and the latest Clint Eastwood film ‘Richard Jewell’ it had the same feel of being on vacation at Disney Springs, only it was only less than a ten minute drive from my home and that is a treasure I do not take for granted.
There was a lot of news in November of 2019 where Liberty Center put a third party commercial real estate firm to handle the leasing, property management and marketing called Bayer Properties out of Birmingham, Alabama. This is the third chance since the Steiner group turned over their control to JLL. Hey, it’s a tough gig in a recovering economy where brick and mortars are struggling to find their voice. I spent some time walking around and looking at everything at Liberty Center and I consider it a great success story, but without question they are eager to fill up some of their empty lots with vigorous new business and for many of those businesses it’s a tough investment. But after several years of working it out, Liberty Center still has the feel of a destination market, a place that would be worthy to fly into town just to visit and stay at the Marriott that is on property.

However, there are things that could be done to improve the lure for new businesses to invest in the area, and to fill their office and condominium spacing that is available. I don’t think enough people still understand that there is a full mall on site that is part of the shopping and dining experience. Those problems could be overcome with just a few simple steps. Disney Springs looks like they are turning away leases, there are no empty spots for them anywhere. But then again, the big amusement parks are just a few blocks away. But that should not restrict Liberty Center from providing an equal value and create so much commercial value that they are turning away potential business plans instead of taking all comers. That is a problem that Cincinnati Mills choked on in Forest Park, and that same fate for Liberty Center can easily be avoided. The trick is that there should be more things to do at Liberty Center than just shop and eat, such as the big hot air balloon that they have at Disney Springs that is free advertising for many miles in every direction that something interesting is going on at that shopping complex. Liberty Center could use a bit more fun. It’s a shame they don’t have their own version of Main Event or Top Golf on the property to make a night out something that really is an all-encompassing experience. Disney Springs has a lot to do besides eating, drinking and shopping, and it should be doing it more than it is. That would help fill up some of those empty lots with vibrant businesses.

But more than anything everything needs to work that was put in, like the little pond in front of the wellness center on the top floor of the center of the complex. Loose bricks and poor landscaping should not be surrendered to because its hard to hire a staff motivated enough to keep up with everything. Disney management keeps their empire motivated with policy that their workers adhere to and it matters. I was very impressed with the workers at Cinebistro at Liberty Center because they had managed over time to retain that high level of quality and customer service. I always stay for the end of the credits and one of the attendants brought me a mint just for a touch of class. If the whole complex down to the custodians felt that way about the entire complex, that would go a long way to improving the charisma of the place. It’s a subtle thing, but one of the most important and is often the difference between a vacation like Disney and every place else, especially Vegas and New York. Those places its easy to see the dirt if you look a little closely. At any Disney complex, the dirt is well hidden from view and the workers are in on the illusion, which is what people are willing to pay for. Yet, Liberty Center is already mostly there, it wouldn’t take much. And for this new management group, I am firmly rooting in their corner for great success!

Rich Hoffman

The Full Sized Millennium Falcon at Hollywood Studios: A dream come true

I’ve been writing these articles every day for the last ten years, except for a month of two here and there. And during that entire time, I occasionally do these Millennium Falcon articles about that fictional ship from Star Wars because simply put, I’ve been in love that that vessel most of my life. When I was little it captured my imagination in many positive ways and has been a very important part of my life. It has always represented to me what could be instead of what is, and the excitement of such an intergalactic hot rod that is like a deep space RV has always been something of a goal of mine to see as a reality. I have thought of building one myself. I have supported other people who have attempted to do so. And whenever there has been some kind of movie prop or promotional material regarding the Millennium Falcon, I would go way out of my way to see it. Recently when Disney was promoting Solo: A Star Wars Story at NKU in the Cincinnati area, I took a very rare day off work to go see it. I am not a guy who stands in lines for much of anything, but for that one I showed up many hours early just to see an exhibit in a cargo container set up in the university parking lot. So you might imagine dear reader what it was like for me to finally see the Millennium Falcon in real life at Disney’s Hollywood Studios and to actually get the opportunity to fly the thing in a simulator environment. I would call it a religious experience above seeing Moses come down off Mount Sinai to present the Ten Commandments. For me, it was bigger than that.

Over 20 years ago I was invited with a special contingent of people to attend a unique viewing of Star Wars at the Smithsonian in Washington D.C. It was a museum dedication to the costumes and model props from the actual films and how the power of myth had helped shape our society. It was a big deal for me, I was there with the Joseph Campbell Foundation for which George Lucas himself was on the board of directors. I had at that point spent most of a decade reading Joseph Campbell and much of his source material from Nietzsche, to Thomas Mann, Carl Jung, James Joyce including Finnegan’s Wake which has turned out to be one of my favorite books ever, and many, many others—so this was a very scholarly group I was meeting in Washington D.C. I was able to meet Joseph Campbell’s wife Jean at this event and I had brought my wife and kids so the weekend was promising to be very intellectual and a great networking event. Publishers were there, filmmakers, producers, it was a good group.

I got to the event at the Smithsonian and we stopped at the actual model of the Millennium Falcon, the big one, from The Empire Strikes back that was over two feet long. I froze there looking at it for what turned out to be the rest of the day. Everyone else moved on, but I stayed there looking at that model close up for the first time for the rest of the day, and what turned out to be the rest of the weekend. I didn’t meet up with everyone later, but instead spent the rest of the weekend looking at the rest of the exhibit with my family and returning back to that Millennium Falcon model over and over again taking countless pictures of it from every angle in a time when you still had to develop film, before anybody had digital cameras or even a hint at an iPhone. I never forgot every little detail on that model and have been thinking about it every day since. So seeing the full sized model of the Millennium Falcon that the Imagineers had built at Galaxy’s Edge at Hollywood Studios, Florida was well beyond a mind bending experience for me. It was God himself sitting there for me to indulge in until my heart’s content. It was a massive collision of imagination and engineering wrapped up into infinite possibilities that for me were beyond exciting.

I have talked about how excited I was to be finally at Galaxy’s Edge to walk around in the world of Star Wars. Well, I do have a voluminous vocabulary, and I don’t have words for how I felt about this experience, of seeing the Millennium Falcon aaaaaannnnnnnnnnnnnnnnnddddddd, being able to go inside it and fly it. It was the most exciting thing I can ever remember doing, not just in the function, but in the possibility of it in thinking that such a thing would never have been possible. If there is anything of a heaven in my life, I could put that experience on loop for all eternity and not feel like I missed any other opportunity at happiness. That experience for me was the definition of happiness and my only regret is that I can’t have that experience every day for the rest of my life,

I can only thank the Imagineers and for Disney as a company for building such a thing. I might even buy some Disney stock after this wonderful vacation experience. For all the talk about social justice from Disney ruining Star Wars, this experience went a long way for me to forgive them for their mistakes. Disney could have gone cheap on this attraction and done something on much less of a scale, like the AT AT at Star Tours which I’ve always loved, but wished had been full sized. That full-sized model of the Falcon was as detailed if not more so as the Smithsonian model I fell in love with all those years ago. It was so special to see it up close, to eat near it, to walk inside it, to be a part of it in a reality created by Disney Imagineers for the love of people like me. They didn’t have to go that far, but they did, and I feel so much better for the experience of it.

I’m a very positive person, I have lived through lots and lots of very distinct disappointments that likely would have killed most people. But I never remember going to bed at night and waking up the next day without hope in thinking that today could be the best day of my life. In a lot of ways my source of inspiration was always the Millennium Falcon, a beat up old ship that everyone thought was junk that always ended up saving the day, and by the time it has arrived to these new movies, is the last hope for everyone in surviving to a new day. That has always been my relationship to that fictional spacecraft. And to that effect, I can say that no matter how tough life has ever been, no matter how disappointing days could sometimes be, it was worth waking up each day to arrive at a point in life where seeing this full-sized Millennium Falcon was possible. To say that I am filled with exuberance is an understatement. Seeing that thing that is much more than a movie prop in symbology is one of those things that I will always say was one of the best things I’ve ever had the privilege to experience. And that in itself is saying quite a lot.  It is a reminder that no matter how bad things get in life, its worth pushing through because somedays you have days like the ones I’ve just had where dreams do come true.  The fight is worth it just to have such opportunities.  So you should never cut yourself short and give up when things get tough, because they can always get better so long as you keep trying and working at it.

Rich Hoffman

The Great Work of Disney Imagineers at Disney Springs: Every zoning board in America should pay attention to the good work there

One of the things I was most curious about, regarding the Disney Springs renovation from what used to be called Downtown Disney, to its present form, was why the Imagineers felt they had to create a fictional back-story about what is essentially a shopping and entertainment destination. I have always loved Downtown Disney and when Disney bought Lucasfilm back in 2012 I had a strong feeling they would do good things with the Indiana Jones property and was excited to see what it might be. I was a little surprised that the creation of Jock Lindsey’s Hanger Bar was one of their first projects so upon landing in Florida during a recent vacation it was the very first place I went. I couldn’t wait to get there as I had been watching the re-construction of Downtown Disney into Disney Springs for much of the last decade and I had to see, smell and touch everything.

My point of reference for these kinds of places is Atlantis from the great book Atlas Shrugged, the kind of world that if human creativity was left alone to do its thing, what kind of great things could we make. The closest I can think of anywhere in the world is the Disney managed properties of Disney World, for which Disney Springs is a part. I don’t care that things are so enormously expensive there, because like the book Atlas Shrugged, the value for money and any other currency is in the product themselves. Disney sells happiness, and if you have enough money, you can buy some. Their Imagineers are happy to give you happiness, so if you can afford it, you can purchase for yourself. But its not free. So using that as my guide, I was delighted to visit the place and compare it to other places around the country that I admire, particularly a shopping complex in my hometown called Liberty Center which I love quite a lot.

But what mystified me, even as a person who understands the importance of mythology in everything, is that Disney created this fake backstory about Disney Springs and even Jock Lindsey’s Hanger Bar and that as guests we were supposed to accept it in the same way we might accept some reality from the theme parks they are so known for. In fact, just about every new hotel and construction experience on the Disney property in Florida these days has some kind of made-up backstory which I found perplexing until I visited the place for myself. Even watching the construction updates from a distance for several years really couldn’t bring context to the effort until you physically visited a place like that.

Upon seeing the creation of the springs at Disney Springs I understood immediately what the Imagineers were going for, its what I would call a “conceptual faculty,” the ability to see an abstract concept in your mind so that you can bring it forth into a reality. By creating all these back stories for stores and restaurants at Disney Springs the designers were able to use mythology to elevate the construction and its psychological impact on the consumers. Normally it would be up to the companies who become tenants at such a place to set the tone of a project, but in this case the backstory of the concept allowed all participants to align the scope of the project to a unified vision, and it was pulled off brilliantly. For me it was quite a magical moment to spend the afternoon in Jock Lindsey’s looking at all the relics from his past in chasing Indiana Jones all over the world and to stroll a few short steps from that front door to the fantastic springs of Disney Springs with all the commercial activity situated around it.

The thing that struck me most about Disney Springs is that in no way in the world would any zoning board trained at today’s colleges approve such a plan and allow an entertainment district like Disney Springs to be built along the many natural springs that are found all over Florida. The political bureaucracy would be mind bending dull and laborious. It just wouldn’t happen. So to sidestep that little problem, Disney Imagineers just created their own lakes and springs so that commercial development could take place around it, and the result would be spectacularly beautiful. The result as I could see it was essentially John Galt’s Atlantis where great creations from great people were on full display without the imprint of local and state governments regulating fun beyond recognition. That is largely because Disney controls what happens on their property to the most extent that any modern company could. I don’t think it would be possible to build something like a Disney Springs off the Disney controlled property due to local regulations picking it apart until there was nothing left.

Even at Galaxy’s Edge, the new Star Wars land which I will be talking about alot, the backstory that was created for it as a project gave the Imagineers something to build to, a way to conceptualize the project and overcome whatever problems came before it. Such a method of approaching a construction project had really improved Disney Springs since my last visit and the overall approach of the entire network of theme parks. This point hit me hard while traveling on the new Skyliner system of gondolas that are now connecting Hollywood Studios with the Epcot Center. Many of the hotel complexes that had been created recently along that gondola path all had similar backstories as were used to create Disney Springs and the elevated mythology had propelled the scope of the projects to a much higher level than would have otherwise been achieved using traditional building methods at the development stage. This ability Disney has been using with its Imagineering department to help guide all their construction departments had yielded results in the final presentation they wouldn’t have achieved any other way.

To that effect I was greatly impressed by the work at Disney Springs. I would say that the complex alone would deserve its own vacation destination, but for me it was only one very small part of my trip experience into enjoying the fantastic work of the Disney Imagineers. Locals obviously were taking the place for granted, but it was clear to me that what was happening there was very unique. It would be great to see other places utilize the same methods to push up their own projects to such bold levels. Like John Galt’s Atlantis the mind of mankind has shown time and time again that it can do better than nature, and if nature is in the way, that we can simply build over it and do a much better job. As a company I’m sure Disney wants to appease the climate activists, but clearly as an organization their ability to put story before sentiment has helped their creative people in the Imagineering department do things they otherwise wouldn’t be able to do. The results are obvious and very exciting. Even if I was a little skeptical, it quickly became clear that this approach was something everyone should be doing, and it was a wave of the future that was not so obvious except in seeing the results firsthand.

Rich Hoffman

The Magic of Disney Imagineers: Enjoying a world where creativity is unleashed and money is not an obstical

For me, the most enjoyable parts of life come from cultures that are “can doers” as opposed to those who use every excuse in existence not to do something. Whether its family, friends, co-workers, political alliances, or just basic economic considerations, I enjoy most what can be done and hate the most when people point barriers as to why something can’t. That is why so many of my articles are about taxes, politics and prohibitive psychology. The people I like most in the world are those who find ways to do something. Those I like the least are those who must be drug through the mud on everything, whether it’s a movie, buying a new car or house, or just going to the shopping center to purchase socks or something iniquitous toward daily life. Therefor, when it comes to my own needs to recharge my batteries, I find places full of energy and creativity the best for me and is my idea of a vacation. And more specifically, I love the type of people that the Disney Company hires as Imagineers, very imaginative and whimsical people who are also very smart on the engineering side of things. I enjoy the products they create and is my idea of a vacation to see their work.

With all that said my two favorite kinds of people are very creative types, and engineers, very smart and logical people. Sadly, for me, those traits often don’t exist in the same people, so I have to speak to a lot of people to get all those elements in my life. But in doing that, it takes time away from other things, which for me there never is enough of it to give. I fly in and out of meetings with people because there is always something going on that I need to do and in my own pursuits of these creative things, it’s a lot like digging for gold, you put a lot of effort into getting just a little bit. However, at places like Disney World, the reason things cost so much money ultimately is because the entertainment company tends to hire just the kind of people I have said I like the most and over the last decade, under the guidance of Bob Iger the Disney Imagineers have been given a lot to do and I enjoy watching them do it.

I think Bob Iger as the CEO of Disney has done a great job and in many ways I am thankful for him and the chances he has taken to advance the input Imagineers have had on the company. I’m not at all crazy that Iger is a Democrat. For this series of articles, I won’t hold that against him because he has made some great decisions to free the type of people I am talking about up so that they could do the best work possible. So for my vacation this year I have been at the Disney World complex in Orlando which I make no mistake in loving as I’ve said many times in the past. But this time the scope of my visit has been to enjoy the work of the Disney Imagineers in the way that one might enjoy the Mona Lisa at the Louvre or any other place where great creativity is on display. I consider the work of Disney Imagineers to be far better and superior to other acts of human endeavor and capitalism is the fuel they have to create such fantastic attributes. So under that definition, I have always loved Disney World and that is an emotion that grows as time advances.

I timed my visit to the parks this time to match the opening of the new Rise of the Resistance ride at Hollywood Studios and to enjoy the new Star Wars land that its in called Galaxy’s Edge. But its more than just geeking out on Star Wars, for me its all about the Imagineers who have been turned loose by the Disney Company to make so many great creations over the last decade that I have been so excited to see on a whirlwind trip that I had been looking forward to for a long time. Disney+ the new streaming service showcasing the many products of Disney over the years has a great show they produce dedicated to their Imagineers which I would highly recommend watching, even for a casual observer. If the world had more people like those Imagineers in it, everything would be better. And in spite of my thoughts on how the Disney Company has handled Star Wars, by introducing way too much social justice into the franchise and pushing it to near ruin, the vast financial resources that Disney has can not be understated in giving their Imagineers the time and money to make some of the neatest creations on planet earth, which I think is far more significant.

So this vacation of mine has nothing to do with rest and relaxation, or unplugging from the world, its all about relishing the products of raw creativity and vast amounts of financial resources. For instance, the new Star Wars land at Hollywood Studios and the park in Anaheim, California cost around $1 billion. No company on earth in any country could do something like that, so I can think of no place anywhere to visit that is better for my purpose, and that is to enjoy as much Imagineering created by raw capitalism that could be found anywhere. And for me, the first stop was to the newly renovated Disney Springs shopping complex where a bar was dedicated to one of my favorite movie characters of all time, Indiana Jones called Jock Lindsey’s Bar and Grill. I literally got off the airplane at the Orlando airport and headed there first because it’s something I’ve been wanting to see for a few years now.

The restaurants and shopping district of Disney Springs is what I would call a perfect marriage of the kind of world we should have everywhere. Because of the way Walt Disney bought the property in Florida, they have their own central government which helps with their regulatory burdens. When they need to fix a road or get a permit for a new building, the amount of land they control has given them their own governing ability, which keeps the bureaucracy to a minimum. A place like Disney Springs would not have happened any other way, and certainly nothing like Jock Lindsey’s Hanger Bar would have never been born from the minds of Disney Imagineers. But its not just that, all around the complex the input of the Imagineers is everywhere, most spectacularly in a recreation of the kind of springs that are so popular in Florida as the centerpiece. It was spectacularly beautiful and in a lot of ways much better than nature itself. The marriage of so much creativity with corporate capitalism at Disney Springs is something that was just wonderful in so many ways, I can’t think of any place I’d rather be to recharge my own batteries.

Politicians and other bureaucrats in any community anywhere in the world would find a million reasons not to build something like Disney Springs. And that is just the reason I love going to those types of places, because the level of creativity and the money to spend on it is so abundant, it is great to see what the human mind can produce if only they are allowed to. And in no place in the world are imaginative engineering types even employed, let alone turned loose to create so many fine works of art for the purpose of entertainment. And in our American culture, that is something to cherish, and to provide plenty of reverence, which I do.

Rich Hoffman