The World is not Enough: Thank, God for Hasbro, Sphero, and Nerf

Every now and then I like to cover lighter topics that shed some hope for the human condition.  Occasionally I have written about my observations regarding the new cosplay phenomena and some of the very unique toys being made for kids from really great companies like Hasbro, Nerf and Sphero.  I have no problem admitting that when my wife drags me to the store for whatever reason—usually because she wants my company–that the place I always like to go first is the toy section to see what’s new there.  I have always enjoyed the inventiveness that comes with play and I think the world would be far better off if kids played more and for a longer period of time instead of rushing into puberty too quickly.  They should develop their minds longer than they do and after several discussions with my daughters who are now in their mid twenties I do have some hope that some of the inventiveness that is coming out in the toy markets and cosplay endeavors are the millennial’s generational self correction.

Any analysis into my love of Star Wars as a grown man would conclude that I find the people in those stories more interesting than real people.  The mythology of Star Wars as a whole has in it people I enjoy more than actual interactions.  Now some people might say that my view is unhealthy—that I shouldn’t set my bar for human interaction so high.  I would argue that society doesn’t set its bar for achievement high enough.  As a young person I always measured myself against the unrealistic expectations of the silver screen—not off the terrestrial limits of the real people in my life who I always felt were striving to be, “only human.”  They didn’t think big enough for me—the world they were offering was not enough.  And to a large degree millennials have grown up in broken homes with divorced insecure parents.  Their educations have been a joke and generally the world around them has been a tremendous let-down.  I mean who wants to grow up to be like John McCain? Anybody?  Or Maxine Waters?  How about a news anchor on any network?  Anybody want to be Chris Wallace?  If you have half a brain dear reader, you get my point.  So for their own survival millennials are doing to a larger degree what I always did, they turn to mythology where heroes and villains are larger than life and they base their standards for living off them instead of real people-because they innately recognize that they must do something to overcome the low expectations given to them by the lost generations which came before.

So that is the who and why all these fantastic toys and cosplay devices have emerged and specific to my interest is the Star Wars items from Nerf, Hasbro, and Sphero.   With Force Friday II coming up on September 1st 2017 where all the new Star Wars toys hit the shelves at Wal-Mart, Target and Toys R Us inventories that have been out there for a while since last year’s Rogue One movie is now at a very reduced price so my wife and I have been buying up things we’ve long been watching.  Specifically for me is the Hasbro At-ACT which came out last year for Rogue One but was over $300.  Hard for me to justify spending that kind of money on a toy, but lately it was marked down to $150 so we picked it up.  Another big thing we were able to pick up was the Sphero BB-8 robot which is driven off your smart phone.  In fact that’s what the AT-ACT and BB-8 have in common—both can move around on their own controlled off programming inputted into your iPhone which I think is just phenomenal.   The BB-8 robot from Sphero I think is a remarkable device and after finding it at Wal-Mart for half of its original $150 price tag I thought was a bargain.

For us, even though I enjoy the creativity on display in these new age toys if we didn’t have our grandkids over so much I wouldn’t have much of a desire to get them.  But, the kids are over a lot and I enjoy them immensely so when they are at my house we have all these very epic and expensive things to play with.  I remember how it was as a parent where luxuries were hard to come by and having all these expensive things to play with for the kids was difficult.  But as a grandparent we can afford to give the kids access to those kinds of things so we do, and I enjoy playing with the kids as they build up their brains with positive things I know will last a lifetime.  When kids play they don’t play to be a worthless bureaucrat or an average loser—they play to be a hero that saves the entire galaxy, that is the fantasy and it sets up in their minds the objective to reach for that high bar—even if it’s unrealistic.  It’s better to aim high than to not aim at all.  I also remember what it was like being a kid and I was a unique one.   I built models in the basement of our house very late into my teens and I had a large Star Wars toy collection that I played with until past the 8th grade.  I had a younger brother who had friends come over on Friday nights and we’d have massive Star Wars battles and honestly I found that a lot more fun than what was going on in real life.  I didn’t have any desire to drink, do drugs, use cuss words or play with girls.  The world I had in the basement of our house was far more interesting.  One of those younger kids who came over had a sister my age who was trying to fix me up with one of the prettiest girls in the 8th grade. She wanted me to go to the big homecoming dance with her after the football game.  This girl liked me a lot and had let me know that if I went to the dance with her that she’d let me do anything I wanted to her.  She was two years older than me and could drive.  Guess what I picked?  I chose playing Star Wars with the younger kids rather than messing around with that girl.  I never went to a single school dance until I was in my senior year and that was only to get a picture for my mom to put on her wall.   Many of my parents’ friends thought I was a weird kid so she wanted something to show that I wasn’t so strange.  In reality the toys were more interesting and I still love them to this day.   I can understand fully what cool toys and the freedom from guilt in playing with them can do for children.  I would say that now as an adult I am extremely well-adjusted and a very good problem solver.  I attribute a lot of that to developing my brain with a lot of play as a kid without the hassle of social pressure—like girls in the 8th grade and dances after football games.  Now as an adult with financial means, I do spoil my grandchildren for specifically those reasons—so they can feel the boundless joy of being a kid and discovering so many new things for the first time before life starts clamping down.  When life does clamp down, I want them to intellectually be ready.

And that’s why these toys are so much better than the toys from my youth, because Hasbro and Sphero aren’t just making them for kids.  They are making them for the many adults who now get past their 20s and aren’t interested in what the world has to offer.  As I think about this interesting aspect of our culture I can’t help but think of the James Bond movie The World is not Enough by the musical group Garbage.  That song captures this issue very well, the world is not enough because it doesn’t offer a big enough tapestry to project our hopes and dreams against—so many people find a relief from those limits by fulfilling their imaginations with these very sophisticated toys and these very creative companies understand and are rushing to fill that market need with some really spectacular offerings.  I always loved that song.  Needless to say I am impressed and continue to look forward to the next great thing to come from Hasbro and Sphero. That AT-ACT and the BB-8 droid are just fabulous and will bring a lot of joy to my house.  And I continue to look forward to what they come up with this year for Force Friday. I waited for some of these items for a few years so that the price would come down, but given the great utilization on display, maybe I won’t wait so long next time.

Rich Hoffman

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‘Star Wars’ Land Updates: Toy guns and realistic play contribute greatly to a healthy, and sane life

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I know there are a lot of big things going on in the world, but from my perspective, some of the most important are happening in Orlando, Florida with the Star Wars Celebration.  The reason is that one of my favorite topic is human cultures, their influences, and how they vary from region to region and I see Star Wars as one of the greatest positive contributors to the future of our human race, psychologically, philosophically, religiously, and scientifically.  It’s a fun topic but under it all I see the potential for tremendous opportunities in the future.  And as we celebrated Easter at my house and I went out to Target and bought up a bunch of Star Wars Nerf guns for the kids to play with on a really nice Sunday in Ohio I watched the footage of the Imagineers at Disney World conducting their Galaxy in the Making update on their two Star Wars themed worlds to be opened in Orlando and Anaheim during 2019.   Check out what they have in store.

I love guns—everything from my favorite .500 Smith & Wesson Magnum to the Star Wars Nerf guns.  My mom bought me for the fun of it a little Cassian Andor Nerf pistol which I wrote about during the Christmas of 2016 because I was deeply impressed with it.  When I was a kid, I loved the Star Wars guns, but they didn’t shoot anything.  That didn’t stop my brother and I from playing war all the time.  There were several years of my youth that playing war with the kids who lived near me was my favorite thing to do and if I had the guns that kids today can buy at Target and Wal-Mart I would literally have been in Heaven.  Star Wars for me was always about gunfights and being able to play some of those gunfights in real life which was just great.  Knowing all the kids were coming over for Easter I stopped by Target to buy their specific Cassian Andor sniper rifle which is just something special.  It has a clip that holds 12 shots which can be fired as fast as you can pull the trigger.  The trigger pull activates a cool little internal light that charges up your glow in the dark Nerf darts and they come out of the gun’s barrel looking like tracer fire.  The gun fires off compressed air generated by a fan which takes away some of the mechanical aspects that might complicate a real AR-15.  The gun operates much better than I would have guessed.  We had a lot of fun with that gun after our Easter Egg hunt.  I now have a nice collection of these Nerf guns and am a real fan.

But the guns and other toys available to kids these days are just part of the Star Wars experience.  The fun is in being able to play in real life what you mythologically experience through the movies.  And as I’ve said, these days the options are much better than what I had when I was a kid.  For instance, my favorite toy when I was a child was my Han Solo “Empire Strikes Back” version blaster which made a whine sound when you pulled the trigger.  The gun itself wasn’t very impressive because it just made a noise—and not a very good noise at that.  But we’re talking 1980 when I had that gun, yet what it symbolized to me was very special.  However, I just bought the Han Solo Nerf Blaster from the Force Awakens and it is very impressive.  These new Nerf guns not only make great blaster noises that sound like what they do in the movies, but they really shoot.  To get both functions to happen seamlessly is part of the magic of these new toys.  What they are talking about doing down in Orlando at Disney World is something that is certainly next step exciting.  If blasters and games from Star Wars are enhancing the kind of imaginative activities that take place at home—those big theme parks have to go well beyond what the movies can offer, and that’s what they are going to do with Star Wars at Hollywood Studios and Disneyland at Anaheim.

When I first started talking about these new Star Wars Lands at the Disney Parks I was very excited about this because as I said then, many new scientists and philosophers will have their imaginations explode in those places.  Yet, what they are doing with Star Wars Land is far beyond what even I imagined. They are going for a full experience here and that’s a game changer for all amusement parks.  The Disney and Lucasfilm employees in charge of this project are really bringing us the future in every category and the results will be jaw dropping.  We’re talking about full scale spaceships like the Millennium Falcon sitting around that people can see and touch. Imperial Walkers in full scale excitement—a new lightsaber technology that will be patented and developed for Disney World—this is very exciting.  Imagination is now merging with real science to tell stories which evoke leaps in further technological develop which we will eventually find in our daily lives.  Ideas are born in such places and that’s what makes them important for discussion.  The people attending the Star Wars Celebration in Orlando are movie geeks.  But the product of their enthusiasm eventually advances our culture because they spend a lot of money on Star Wars products and Disney reinvests that money in new ways to keep them coming back.  But in the process, they all unlock the human potential available to our species, and that is a beautiful thing.

I know a lot of people.  Some of them are big shots in the world—and some of them run comic book stores and spend all their time escaping in fantasy environments.  I’m not some dude living on a mountaintop in the Rocky Mountains who is out of touch with reality—quite the opposite, and honestly I am probably one of the sanest people alive in the world.  My mental health is excellent.  I can’t imagine anybody being healthier than me and I became that way playing with guns all of my life.  And my first experience with guns came from Star Wars.  Later it came from the great westerns of our movie culture—which eventually migrated into what Star Wars became.  Just like our first five years of life where all we do is play, adults do best when they continue playing well into their mature years—because that’s how we learn as people.  And what Disney is doing at their theme parks with Star Wars is a chance to make play a part of our lives in ways never done before.   And there is nothing wrong with that.

Sure Star Wars is about war, and guns, and people dying.  But it’s about ideas and optimism too and moving beyond the things that scare us.  Guns are the first step in that journey because once you learn to master them, you learn not to be afraid and new ideas can then come to your life.  So the toy guns, the light sabers and confronting villains is a part of our life within Star Wars and making it more real only makes the myth making that much more powerful.  The more playing we do in this realm of overcoming our fears—the better we all are and that is precisely what Disney is creating at its theme parks and I think it’s just riveting.  I am very much looking forward to the new Star Wars Land opening up.  But in the meantime, I think I’ll enjoy the Nerf guns and play Star Wars with my grandchildren as much as possible!

Rich Hoffman

 CLIFFHANGER RESEARCH & DEVELOPMENT

Sign up for Second Call Defense here:  http://www.secondcalldefense.org/?affiliate=20707  Use my name to get added benefits.

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How Hasbro and Nerf May Have Saved the Human Race: ‘Star Wars’, guns and the skills learned while playing

It was a very nice Christmas at our house for many reasons but personally for me Star Wars had returned to it in unexpected ways starting with the fantastic soundtrack by Michael Giacchino.  Even though the song “Approach to Eadu” didn’t make it on the standard soundtrack—it is on the extended cut and is my favorite on the new Star Wars film—the first not to use John Williams as the composer.  I like the song played below quite a lot and for readers here to receive an answer to their ponderings, it is nearly precisely what it sounds like in my brain 24 hours a day 7 days a week.  That piece of music with that particular collection of instruments—and how they are played reflects more accurately than anything I’ve ever heard the type of thinking that goes on in my brain—and I simply love it.  Before talking about the point of this particular article it should be noted that the new Star Wars film Rogue One has done great business at the movie theaters pulling in an additional $140 million domestically the following week of its opening and that is before the Monday after Christmas tallies are added.  That is important for a whole lot of reasons but before continuing, lets enjoy that little Giacchino song.

As kind of a half joke, half serious present my mom gave me a new Nerf Star Wars gun for Christmas so I could play with my grandkids with it.  It was the small version of new Rogue One guns that are popularly sold at Target department stores these days—this one was the smallest Cassian Andor version.  When I opened it I thought it was pretty neat.  I had recently become very respectful of this little business relationship Hasbro has had with Nerf and adding to that the power of the Disney marketing machine with the Star Wars franchise fueling desire, the guns produced recently were far better than the ones I grew up with—that was for sure.  The Nerf cannons that were included on the new Star Wars toy ships particularly the new Millennium Falcon, the U-Wing and the Tie Striker were extremely innovative and actually work great.  No longer while playing dogfight with a couple of Star Wars ships is there any dispute as to whether or not one kid shot down another kid’s ship—the Nerf dart makes it undeniable.  Once I realized how good the ships actually worked I rushed out and bought them all and they are constantly used at my house these days—particularly when the grandkids come over.  I actually look forward to them coming to visit so I can play with these ships with them because they are so functionally good—with sounds, lights and fully firing Nerf dart cannons.

That has led me to being curious about the rather sophisticated market Nerf had on toy guns because if the cannons worked that good on those little Star Wars ships, they must really be good in the guns.  It wasn’t until my mom bought me one that I had a chance to actually use one so most of Christmas was spent for me shooting this new little wonder at empty pop cans set up at the desert table and I can report from about ten feet the guns are accurate enough to knock the cans over—without being any real danger to anybody.  This particular Cassian gun from Rogue One shoots at about 70 feet per second which really surprised me.  And the basic platform was essentially modeled after the real life AR—the cocking mechanism, the location of the safety switch and proximity of the magazine to the trigger are very close to the actual AR-15 dimensions, so kids are learning wonderful firearm skills with these new guns that I thought was important.  But that’s not all, on these Rogue One guns specifically, when you cock them for firing a little light comes on inside the barrel which lights up the dart inside and once you fire it gives off an electronic blaster sound propelling the dart with glow-in-the-dark light through low light conditions like a tracer—so you can see where it’s actually going.  This is great for gun battles with friends to give the illusion of a laser gun fight.  You can see the shots actually coming at you which can make for some really cool play action.

When I was a kid battles with other kids was my favorite activity.  We threw rocks at each other, dirt clots from the tilled garden, anything we could get our hands on to reflect the action of battle—where real consequences for not dodging an incoming projectile provided the proper motivation for moving out-of-the-way.  If we were inside we threw balls at each other—baseballs, footballs, ping-pong balls, bowling pins—anything and I never ever got tired of it.  When I was a teenager of 16 and 17 I would meet other kids in the woods for BB gun fights which was a lot more dangerous, but we had a great time doing this kind of thing and it taught you to be fast.  To this day when something happens that requires me to move quickly, my muscle memory formed from this period in my life gets me out of danger quick.  Nobody sneaks up on me without me knowing it and when I have to jump out-of-the-way from an out-of-control fork lift or a car trying to run me over on a motorcycle, I escape because my reaction time was honed as a kid playing battle all the time with my family and friends.  But what Nerf has done with their new products is give that sense of danger and ramification for unskilled players to suffer under without really causing harm.  If these guns had been available when I was a kid, there would have been a lot fewer stitches, broken arms, and hard feelings.  After playing with the Nerf guns during Christmas I am happy to see such options emerging.

Progressives will read that last paragraph and declare that such violence needs to be erased from our culture.  I heard a story yesterday about one of my very intelligent nephews who is in pre-school and was pretending to be on Mars with a space helmet.  As soon as he opened the helmet he acted like he was suffocating—because he was aware that there isn’t any oxygen on Mars and that there isn’t any air to breathe.  I see in the kid the early signs of real genius—and he’s not the only kid in our family like that—but of course the pre-school is trouble with him because he doesn’t follow directions well, isn’t interested in learning to write his name, he holds his pencil a particular way—and is hesitant to conform to the rules of the masses.  His values of not being able to breath on Mars do not match up with the values of the typical pre-school teacher who just wants the kid to learn the alphabet.  Those teachers and the society which supports them fail to understand that it is inherit in young boys—and some girls—to want to test themselves in battle—it’s in our DNA—and the lessons we learn in fighting—even for play, will carry us into all other endeavors.  If a young warrior needs to learn the alphabet to fly to Mars, they’ll do it—but for really smart kids, there has to be proper motivation.  They just don’t learn things like a mindless drone—they need context—which pre-schools are notoriously terrible at providing—and their public education destinations.

Our decision-making skills are modeled after the urgency of battle and its part of how human beings learn, and if you take that away from the human experience, we actually get dumber as a species.  For instance, I have a granddaughter who is just over a year old.  She’s not old enough to want to play “motherhood” by watching her mom and those around her handle babies and feed them while pretending to make food for people.  But those are just the things she most innately responds to, the gifts she likes and the kind of play she enjoys as a little person developing.  To deny that in her would be catastrophic for her later psychological condition.  Yet my oldest grandson would play fight all day long if he had the opportunity and from those skills will come most of his adult wiring for interacting in life.  To really understand this phenomena play any online game from Battlefield, to Battlefront or Titanfall—just pick one and you’ll see millions of people play fighting over Playstation and Xbox every day at all hours.  The desire to remove guns from society and to “teach” a tendency of violence from human beings has had the negative effect of actually destroying people away from their natural inclinations.  After all, the point of A Christmas Story  was for Ralphie to get a Red Ryder BB gun for Christmas which was and still is the dream of most young people—especially boys.  Back in the time of that 1983 film that plays constantly on television during Christmas every year it was westerns which drove that mythological desire for gunplay and the justice that comes from them—but today it is Star Wars—which was always modeled after westerns but have embraced what we know of science and technology with the yearning to tame the next frontier beyond earth’s horizons.  The progressive desire to change that tendency in people has only resulted in stunting the growth of human beings at a fundamental level.

All this is just another reason that it’s good for more Star Wars films to be released which drive this need young people have for working through these primal desires for battle.  Nerf with a partnership at Hasbro have done some great work in making entry-level guns that kids can play with and not get hurt as a market need was created by Star Wars to satisfy the human desire for violence while minds are being formed—not at the late date of a 20-year-old who is too late to learn new things by the time they actually put their hands on a gun.  It is really infuriating to see young twenty-somethings at a gun range trying to shoot a pistol sideways “gangster” style.  You can tell by looking at those kids that they didn’t have a dad who taught them anything and that they didn’t work out these issues as a kid playing in the backyard, because shooting like that is completely inaccurate.  If you try that in a play gun battle with Nerf guns, you’ll get picked apart.  Those 20-year-olds simply mimic movies they’ve seen by rap artists and other progressive attempts at story telling—and are therefore unprepared for adulthood.  The time to teach kids things about guns is early in their life, not later and Nerf with Hasbro have given children that opportunity in a remarkable way fueled by new Star Wars movies.

Guns are a part of the human experience even though progressives would love to see a John Lennon view of the world where there is no violence or a desire for it.  They would prefer sex, drugs and rock and roll to the country singing cowboy teaching their son to properly shoot a .22 rifle for the first time—and that experiment has failed.  The best hope I have for the next generation is to learn more of these basic skills early in life in spite of their public educations—and through Star Wars—which Rogue One is certainly one of the great movies of all time—it gives me hope where Force Awakens took it away—that good things do come from our modern art culture that satisfies the innate needs we all have regardless of our gender orientation.  So in that respect, I had a great Christmas because I learned something about the trend of our society that had been invisible before—because I’m not a kid anymore.  But because my mom gave me a window into that emerging world I see an evolution in human spirit that wasn’t so obvious before except in that particular toy aisle in Target where a problem has been solved, and Hasbro and Nerf are the ones to thank.  Thank God for capitalism!

Rich Hoffman

 CLIFFHANGER RESEARCH & DEVELOPMENT

Sign up for Second Call Defense here:  http://www.secondcalldefense.org/?affiliate=20707  Use my name to get added benefits.

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