D23 and Star Wars: Liberal ideas are rejected everywhere, especially in a galaxy far, far away

It’s important because it involves so many parts of our culture, but as I occasionally do write about Star Wars it is interesting to watch as how its meaning has changed for people over time. Personally, when people ask me how I’m able to do so much on such a range of things, it’s because I use mythology to grasp concepts so that there is room for ideas to be conceived and to grow. I would compare it to a bowl to hold something like popcorn in, the bigger the bowl, the more ideas you can hold. Mythology is how the human race holds ideas that it can then grasp and work with, and the bigger the ideas, the better functioning the society. In a lot of ways young people have more than ever lots of vehicles to invest ideas into, not just the movies that we all grew up on, but video games, a lot of literature, and all the streaming services that are available such as Amazon Prime and Netflix. And to make those streaming services flourish there has to be a lot of content and Hollywood, as I have been saying for years, is struggling to produce. We live in one of the most creative times in human history, but we have more than ever also witnessed how liberalism in general in a culture of mass competition for ideas shows the trends of society and nothing more vividly displays that trend like Star Wars, because it is at least a cultural measure that everyone can pretty much agree is a standard mythology of our culture. Not everyone likes it, but it manages to touch most people in some way or another making a great platform for analysis.

So to catch everyone up on where Star Wars is, there is a movie coming out this December, it’s the last film of the nine part series that has been going on for 40 years. It’s an important key to whether or not Star Wars survives into the future because as of now, it only has nostalgic value. Young people don’t necessarily like it on its own, its more something that they can share with their parents and grandparents, so the brand is struggling. Watching all the D23 news from Disney over this past weekend there is a lot to look forward to from arguably the largest media company in the world. But the evidence that as a very progressive company that has lost their way into making new and fresh ideas is obvious. Disney as a company is living off their legacy properties and what they’ve done many years ago, not what they have been able to do lately. With the exception of the Marvel movies, there hasn’t been anything fresh from Disney for years as they have taken for granted that people will buy into their products even though they are spewing with progressive political causes, such as race diversity, sex issues such as feminism, and elements of gay rights that most people just aren’t comfortable with. Disney as a company has tried to hide their massive appetite for capitalism behind progressive causes and it has hurt them tremendously—because they weren’t honest about it. They would have been better off to proclaim that they are happy to make money and not ashamed of it one bit instead of trying to sell themselves off as progressive activists laboring for every liberal cause known to mankind. Not so much at the stock exchange rate yet, but that is coming just as I stated years ago after the first new age Star Wars film came out, that Disney has really screwed up the multi billion dollar franchise leaving them desperate to fix it, which is what they are promising to do on several fronts starting with the new film coming out this December in addition to several live action television shows coming to their new streaming service, such as The Mandalorian, and a new show just about Obi-Wan Kenobi played by Ewen McGregor which fans have wanted for over 20 years.

Star Wars, especially the best parts of it such as the cantina scenes where Obi-Wan cuts off the arm of an assailant in A New Hope, then shortly thereafter Han Solo kills the bounty hunter Greedo in a blaze of gun fire, these modern progressive filmmakers thought that what they had made with Star Wars could be that bowl I was talking about that could hold lots of ideas including copious amounts of progressive sentiment. Even with the billions of dollars that Disney has put into Star Wars the fans have responded flat which was most notable with the most recent Star Wars movie, which I loved, Solo: A Star Wars Story. After The Last Jedi, which I enjoyed, fans had shown they had enough of Disney tampering with something they loved and they were rejecting the Disneyification of Star Wars outright, and not buying the toys, and merchandise at the levels that Disney needed them to in order to justify their investment. This has been obvious now that the big Star Wars lands that have opened in California and now in Disney World in Orlando and people aren’t that interested. I warned everyone way back in 2015 on radio and several articles, that the key to the franchise wasn’t Luke Skywalker, it was Han Solo, the space cowboy that reflected the American values of Ayn Rand and John Wayne, which has always been at the heart of Star Wars. Star Wars for people is best when it has those elements, not actors that were cast because they were Latino, or because they were women—but because the characters were good and the actors fit the part. When Disney essentially killed off the angry white guy characters and failed to replace them with new ones, they lost their audience. The Last Jedi was essentially a movie where all the white men were killed and the crazy progressive women were all in charge and people, real people who are out there voting for Donald Trump don’t want to see movies and stories about that kind of topic, and it has really hurt the Star Wars brand.

But I am encouraged, this year at D23 Disney is showing that they can take their money and do great things with it. I am rooting for them to get it right, I want their Star Wars Land of Galaxy’s Edge to be successful, I want to see Star Wars make a strong comeback for that next generation because it is still one of the best things out there to take our culture from where it was to where it needs to go in science and thought. There is room for big ideas in Star Wars, which is what I use it for as a mythology. It’s a big story with lots of bold concepts, but at its heart it was and continues to be a space western. So long as that formula is stuck to, Star Wars will be successful. If progressive concepts are placed above that formula, then its over for Disney and they seem to understand that now, after a decade of hard lessons.

I was enjoying all the news coming out of D23 and I sort of celebrated by picking up the Lenovo Star Wars Jedi Challenges video game which converts your smart phone into an augmented reality simulator and I have to say it is extremely impressive. But you can see clearly the hit Star Wars has taken to their brand. The unit just a year ago was being sold at Target for $200 and I picked it up this week for less than $50. I figured that for that much money I could take a risk and buy the Disney product and I’m glad I did. But considering what they had done to the legacy fans with the books and previous comics and other merchandise then gave those same fans a mess of a movie in The Force Awakens, which essentially killed all the old white guys and put progressive diversity in charge only to lose over and over again to a very inept First Order, not even I would pay that much money for a new Star Wars game. That’s unfortunate, because the game itself is just amazing, a real technical marvel and exhibition of mythology pushed to its absolute limits. Big ideas, big fun, and a major advancement of the story telling experience.

The lesson here is that progressive, or even liberal ideas cannot fill up that bowl of thought, and people won’t just accept those concepts because they like Star Wars. They like Star Wars because it represents values that most people share, small government, independence, and you gotta have guns. The anti-gun policies and hippie like love your neighbor stuff doesn’t go well with a franchise that is all about war and why wars happen. When you can’t even where a gun on your hip in cosplay to the new Star Wars land in Florida because everyone is crazy over weapons and terrorism, Disney has to understand that you can’t tell a story about peace, love, and trusting the government without weapons, and expect people to spend millions of dollars of their hard earned money on it, just so they can eat colored popcorn and drink blue milk. Star Wars is about fighting for independence, especially personal independence. In all Star Wars stories that are good are examples of institutional failure, even among the Jedi Council, and that is the heart of the entire franchise. Unfortunately, Disney was a part of that institutional thinking and it took them a long time to come close to figuring out the problem. I just hope its not too late. It would be a shame if it is.

Rich Hoffman

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Disney’s Fantasy Island: Where imagination intersects with reality to create mythology

I have been just a little enamored by all the news coming out of D23 in Anaheim, California over the weekend of 7/14–7/16.  I know many of my readers come here looking for political commentary, or uplifting insight into some complicated matter, but for anyone who knows me; the key to living that I find most valuable is mythology.  I credit the great Joseph Campbell as being the only teacher I ever really found valuable as I spent much of my youth digesting his vast work in the realm of mythology.  And in the modern sense, Star Wars is the greatest realization of modern myth that there is.  To the extent that Star Wars can expand the imagination of the human race is something I find infinitely valuable and is important if we look out beyond the limits of our present political entanglements. Even in the realm of education, Star Wars is changing the game and now under Disney’s guidance the results to me are mind bending—as was revealed by the entertainment company at their D23 Expo.

When I was a kid there was a popular television show called Fantasy Island that came on Saturday nights and I enjoyed it immensely. The premise was that whatever fantasy a visitor might have they could visit Fantasy Island and live it out only to learn some life lesson by the end of their trip that was important to their return to the regular world.  Well, Disney with all their resources are using the mythology of Star Wars to create their own version of a real “Fantasy Island” at Hollywood Studios with an exhibit they are calling now “Galaxy’s Edge” which is a fully immersive Star Wars land designed to take the theme park experience to the next level.  I wrote about that the other day, click here to review.  But in addition to that they are opening a Star Wars resort which is a completely immersive “fantasy island type of experience where you actually will be a part of a Star Wars story which I think is phenomenal on many levels as these videos will reveal.

Many years ago as I was one of the core members of The Joseph Campbell Foundation invited to Washington D.C. by Campbell’s wife Jean and a few other people who were very close to George Lucas who at that time was a board of director member—to review a very special Star Wars exhibit at the Smithsonian Air & Space Museum.  It was a big event and we had the VIP experience of getting there first before it was opened to the public.  So I took my kids because I knew it would be important in their lives.  And they never forgot it—and neither did I.  It was an experience that bonded us all very tightly—and that is what a good mythology can do.  You should never get lost in some fantasy and avoid living life, but I often say that Star Wars to me is like a vacation that I take in my mind.  I’m always thinking about very intense things and get myself into very stressful acts—and Star Wars in the form of some video game, book, or movie puts ideas onto a place where I can see them differently and usually solve problems by changing the perspective a bit.  For instance I’m currently very excited for the release of Battlefront II.  When it comes out I’ll probably spend a month playing it very diligently because it helps me manage very complex real life situations through the problem solving that you get while playing acting in battlefield strategies and war-time scenarios set in a Star Wars context.  I thought that these Battlefront games from Electronic Arts were the ultimate first person Star Wars experience.  Until this year’s D23—a Star Wars resort with a new land within Hollywood Studios called Galaxy’s Edge.  Compared to when I took my kids to the Star Wars exhibit at the Smithsonian in 1997 as a proud member of the Joseph Campbell Foundation from the perspective of a “mythology insider,” what Disney is doing is incredible, and I’m a big fan of it.

But that wasn’t all.  Over the past year I mentioned that I bought a Playstation VR device essentially so I could play the Battlefront Star Wars VR mission that came out on it over the previous Christmas.  It was to me a jaw-dropping experience and it has been a feature attraction to anybody who has come to my home over the last 6 months. The ability to fly an X-Wing Fighter into combat in and around a Star Destroyer was incredibly well done and if that was the extent of it I would be forever impressed.  But now a company called Lenovo has teamed up with Disney to create what is called an “augmented reality” experience meaning that you can see reality as you normally would only with a special headset new things can be introduced to it.  In this case you can embark on Jedi light saber training and play the Holo Chess that was so popular in the Star Wars films with this “augmented reality.”  That brings the experience of Star Wars and its mythology even more to the private world of the home environment.   Mythology is driving technology in ways that are then coming back to the personal experience of living the power of myth.   I will certainly be getting the new “augmented reality” headset by Lenovo as soon as it hits Best Buy likely this fall.

http://www3.lenovo.com/us/en/jedichallenges/?irgwc=1&clickid=3rq2DwQpgXfOxH8WRAzR8SUQUkhS2J0hMXAvQk0&PID=27795&acid=ww:affiliate:bv0as6

But this home technology only hints at what a company like Disney can do at these theme parks now to provide that truly Fantasy Island experience for their guests.  Star Wars is a powerful mythology.  On the surface it’s for kids, but the themes it contains are very primal and communicate with people in ways that nothing else currently does.   For adults Las Vegas has created some of that Fantasy Island mystic, but it doesn’t contain enough mythology to be a truly beneficial experience.  You get the sights and sounds of some fantasy thought, but not the problem solving that comes with experiencing an “augmented reality.”  I typically read a lot which works for me, but most people don’t take time for that kind of experience and the mind does get fatigued if it is not fed a steady dose of imagination.  A mind filled with imaginative elements whether from a fantasy situation or just from stimuli works better than a mind weighed down with the weights of reality.  Mythology helps people think bigger about things and that is a truly beneficial service.   But the ability to move directly into a mythic circumstance is truly revolutionary.  It is a real Fantasy Island type of experience and I think it will have vast importance over the coming decade culturally.

I knew when Universal Studios opened up that Harry Potter experience in their Florida parks that we were moving into a new kind of mythic experience.  And I knew that Disney would have an answer.  But I didn’t think it would be possible to be this cool.  What is happening is far exceeding my expectations and the possibilities are obvious.  I remember all too well how powerful Star Wars was to me and my family when these new options were not available.  What they will do to the mind of the up and coming to me is truly mind-blowing with benefits.  And I’m very excited to see more.  I was looking forward for quite a number of months to see what this year’s D23 would reveal.  What they showed was far more than I anticipated which is hard to do.  That leaves an astounding thought, what will be next?

Rich Hoffman

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D23 Reveals the new Star Wars Land: Where science and technology meets mythology and imagination

I’ve been saying it for quite a long time and for fun you should go back and read what I first said about this topic way back in October of 2012—but this year at the D23 Expo in Anaheim, California Disney finally unveiled their elaborate plans for Star Wars Land.  The immense impact that I think this has on the human race is incalculable.  It’s not just another revenue stream for Disney’s massive media company, it is a launching point for new ways in thinking about mankind’s role in the cosmos and it is a jaw dropping culmination of imagination, engineering and philosophical debate all splashed down into a reality created from myth to be shaped by minds into an actual future.  What they revealed to me at D23 exceeded my expectations by a lot and it is certainly worth talking about.

I remember when I was a kid what it was like to ride the submarine at Disney World way back in the early 80s for the 20 Thousand Leagues Under the Sea exhibit.  It was I thought really well done.  I loved that Jules Verne classic both in novelization and the Disney film and it was very fascinating to me as a young pre-teen to see that ship in some scale that represented reality.  To be up close to it, to touch it, to ride inside it as it went slightly under water was something I’ll never forget.   And that was the case for much of Disney World back then, I had seen all these movies and at the early days of the Disney World’s Magic Kingdom before even the Epcot Center was built really launched me into adult pursuits mixed with adventure, a very detailed love of engineering, entrepreneurship, and literacy.   Even though I knew the exhibits were not real it always fascinated me to the level that Disney Imagineering was able to simulate what the imagination could create and apply real engineering marvel to those creations taking our minds from conception to reality.

I’ve always loved Star Wars maybe more because of how the movies were made than in what the stories actually said.  Most of my youth I watched and read of how my favorite movies were made and Star Wars filled my mind with technical details of how simple things were made into big things to make those films appear to be set in a galaxy far, far away a long time ago.  Largely, Star Wars was shaped by the Imagineering at Disney World because what they were able to do early on at Disney was carried directly into the production of Star Wars so the enormous market potential created by Disney Imagineering is really incalculable.  It is extremely difficult to know how deeply our modern society has been affected by just the very rudimentary exposure that we’ve seen in technology from 1970 until the present.   So by applying the same trajectory of thought, what they have been exploring in “Imagineering” at Disney over just the last decade is truly uncharted ground.  There are literally millions of young people inspired into the sciences by their experiences at these amusement parks.

When Universal Studios did their multipark Harry Potter experience I knew that we were unlocking a whole new theme park experience.    If Disney World set the stage for how these theme parks took movie magic and made them into a reality then Universal Studios took things to the next level and what they did in Orlando at Universal Studios with the literature of Harry Potter, first from the books then to the movie experience was just phenomenal, and it continues to be.   A visit to Universal Studios in Orlando is a trip into the imaginary worlds that Jules Verne and H.G. Wells could have never comprehended as a reality for young people.  And if you visit the NASA complex at the Kennedy Space Center you’ll quickly see how much reverence they have for the author Jules Verne.  The book From the Earth to the Moon framed early engineers and scientists at NASA and the rocket program before the space agency was created, into flying to the moon.   The human imagination is a very powerful tool and many of the products we see today are a direct result of our ability to think then make those imaginings into some sort of reality.

Well, Star Wars went several steps further in what had previously been done with imaginative thinking and once Disney acquired the property I had a feeling they would do something with Star Wars that would put it on a grand scale.  And now, at D23, they have shown us the model of what they are building—a 14 acre deep dive into the depths of extreme imagination.  The Disney Imagineers have been given a free hand to create something with Lucasfilm that will take visitors not only into the films that are so popular, but into a story they can then invest in themselves.   These Disney people weren’t just trying to duplicate some memorable events from the movies but they are going several steps further—and what they are coming up with will have explosive results on our human population.  I can only imagine what impact it will have on young minds visiting these Star Wars Lands in both Anaheim, and Orlando by having their minds ignited toward careers spawned from that experience.

You have to remember dear reader that while all this Star Wars stuff is going on at Disney, in new movies, theme park worlds and video games, NASA has been given the green light to return to space working with the private industry.   President Trump literally wants to return to the moon just a year after Disney opens up this new Star Wars Land—so space is going to be on everyone’s minds very soon.  I can say that I’m presently looking at what role I can play in this new space race as a grown adult.  There will be opportunities to build hotels and factories in space, on the Moon and on Mars over the next twenty years so for me as an adult it will be very fun, and stimulating to visit Star Wars Land and bridge reality to what the imagination has come up with there.  The idea of space ports interacting with many different species coming together over a vast galaxy is a strong philosophic concept that must be reconciled before actual science takes us to those places—and as the news of these phenomenal events begin to fill our basic reality soon, these fantastic theme parks are literally going to inspire us in ways that From the Earth to the Moon couldn’t.  I don’t think these Star Wars Lands are just for fun and excess—I think they will actually advance our technology and science by inspiring young people in ways that we’ve never experienced as a species thus far in our evolution.

I always enjoy the news that comes out of D23 and other science and fantasy conventions whether the topics are theme parks or from Fantasy Flight Games where our imaginations are stretched out for comprehension of new ideas massaged in brand new ways.  But this year is quite different.  If you combine the science and imagination of what Disney has been planning now for over five years—from when I first wrote about this story—with the optimism of the Trump presidency—we are talking about some very special days ahead for us all.  Even those who don’t think much of the Star Wars movies will find that the basic spill over of that fantasy will flow directly into our science of tomorrow—and THAT is a very exciting prospect that leaves me hungry for each new day and what might be revealed yet to come.

Rich Hoffman

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