Immersive VR Education’s Apollo 11: A technological achievement that brings a moon landing to your livingroom

I treated myself to some catching up by New Year’s Eve to welcome 2018 with as clean a slate as possible.  I finished reading seven books over the last two weeks, some of them quite difficult reads—and I did it by not turning on the Playstation 4 except for once.  As everyone had parties celebrating the New Year I took a trip to the moon utilizing Immersive’s VR Education LTD fine triumph—their Apollo 11 VR experience.  I’ve talked about this before and have been excited about it—but until recently hadn’t had time to get into it.  The project was a big one, and was mostly funded with private Kick Starter investment that was credited at the end.  It was an educational documentary virtual reality experience that put you in the left seat of the Apollo 11 launch vehicle out of Kennedy Space center and into the command module during the approach to the moon.  Then landing on the moon you are in the left seat of the Lander standing next to Neil Armstrong.  Once there you get to stand on the moon and have a look at the Sea of Tranquility like it’s never been shown in a museum exhibit that I’ve seen.  It was simply amazing.  You also get to witness the return to earth and the perspective of the astronauts as they reentered the atmosphere awaiting splashdown.

I think where the 3D environments of the Playstation VR system really shine is within cockpits, such as cars and aircraft.  I have been amazed by the graphic displays of games like Battlefront VR and Driveclub where every little toggle switch is shown just as it would in a vehicle with such photorealistic display that you feel you can reach out and touch them.  So the same method works brilliantly in the Apollo 11 experience.  Graphics that might otherwise look terrible in 2D are easily forgivable in 3D so the ride up the elevator to the top of the rocket at the Kennedy Space Center was something I thought was also very impressive.  I’ve been there several times and know what things look like and even though a lot of details were missing, the overall feel of the area was certainly captured. Getting the feel of the height and the relationship to the surrounding terrain was what mattered and once inside the Apollo capsule awaiting launch that is where the VR part of the experience really shined.

As the launch occurred you could see out the windows as the rocket blasted through the various cloud layers and watch the earth fall behind.  Out the front window you could also see the sky go from a blue to black as stars gradually came into view—just as it would.  You could look at all the dancing lights on the control panel and look over at the other two astronauts as they answered alarms shaking in their seats from the momentum.  The radio chatter was ever-present and was synced up to the mouths of the pilots.  Occasionally I’d find myself staring at their faces and they’d look you in the eye as if they knew you were there pulling you into the experience.  It was all very thrilling and unexpectedly brilliant.

http://immersivevreducation.com/

Questions I’ve always had like where is the moon in relation to their perspective on the actual trip and how did it look were easily confirmed by me just by looking out the windows like a kid in the car first arriving at Disney World.  I was free to look out any window I could to see the relative positioning of the vessel as it plunged through space toward the moon.  Once on the moon I enjoyed much more than I would have expected at looking up into the earth as it just floated there in the dark of space. I’ve seen many picture of the earth from the moon in good resolution, but the presentation in VR was so much better—because it gave depth to the craters and the mountains surrounding the landing site that pictures just couldn’t capture in any way. I’ve also heard all the recordings of this epic landing seemingly hundreds of times, but being there in a VR world was a much better way to experience them.  First the speech by Kennedy at the beginning sounded like I had heard it for the first time.  It was presented in a very unusual way that sounded fresh to me.  Then the well-known speech of Neil Armstrong stepping onto the moon for the first time was particularly gripping as I was already out of the vessel watching him do it and looking all around me for perspective.  Shockingly I heard the voice of Nixon as he called from the Oval Office to talk about the experience.  As he spoke I was looking at the earth trying to see if Washington D.C. was pointed at us as he spoke considering the distance in between.  It was very easy to get caught up in the whole thing.  What this VR experience did particularly well was give depth and scale to the world we were exploring, which I think really opens up the way we can educate ourselves in the future.

Education is essentially the strength of this new VR technology.  The ability to go to places from the comfort of your living room and see things on a grand scale and interact with objects of history are the keys to our future.  What Immersive Education is doing I think is one of the most powerful education tools I’ve seen yet ever presented.  I often advocate that there is nothing that teaches better than a good book, because reading requires work and personal investment so that the information tends to stay with you longer as a participant.  Passively watching a television documentary doesn’t have the same effect.  It can still be good, but it’s not as effective.  However, with the kind of work Immersive Education is doing, you have no choice but to participate, because your mind actually thinks you are in those environments.  Even poorly rendered graphics in VR become sellable realities because the way our eyes participate in reality lends strength to the technology.  I can see the future of learning foreign languages within the countries of origin, and interaction with environments that would otherwise be exotic to be the strengths of this exciting new technology.  There is real potential here that is extremely new and creates so many options.

I would have never thought that I’d be able to spend a New Year’s Eve going to the moon then still having time to usher in the New Year in the traditional way.  But that is the world we are living in now.  Technology brings us options that curious minds can indulge in, and I consider that a real privilege.  For as many times as I’ve heard about man’s first trip to the moon, and heard the various speeches, Immersive Education managed to make it a fresh experience which was thrilling for any science buff.  But for the general public it is a real gift that can be easily downloaded into any living room that has a Playstation VR device.  I would go so far to say that I’d buy a Playstation VR just to take this one trip to the moon; it is that good, and revolutionary.  And what thrills me more is that it is just a sign of things yet to come.

Rich Hoffman

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Karoshi: The difference between efficiency and a lack of ability

Recently I’ve written a few articles on the scam which is Lean manufacturing.  It’s not that the work of Womack, Jones and Roos in The Machine that Changed the World is inaccurate in its observations of mass production cultures versus lean manufacturing strategies—but that their academic lenses failed to identify the crucial ingredient that made Asian efforts superior to those in the West.  In essence, it is the Japanese word Karoshi which allowed for the explosion on the scene of the revolutionary work ethic for which those three observers tried to capture in a bottle to save the West from itself and start a new kind of industrial revolution based on Lean manufacturing methods.  The Japanese specifically are willing to outwork the rest of the world and put country before self even over small things, which is why the comparisons in The Machine that Changed the World made traditional mass producers look so terrible in side by side productivity comparisons—yet nowhere in their book did they successfully make that point.  The closest they came was in declaring that the transplant operations in America were more successful when they had Japanese managers as opposed to American.  With all things considered equal, American workers, American labor laws, and American supply chains, Lean manufacturing did show dramatic improvements in American productivity—only they typically only worked best when the manufacturing plant was conducted by Japanese leadership as opposed to those of Westerners.  If you break that down even father it is because of the Japanese tendency toward Karoshi that one was more successful than another—the willingness to put in the time to build such a Lean culture at the management level.

For whatever reason at the end of the 2017 calendar year a lot of people have been pushing me to discover what my next book will be.  Honestly, I have a number of fiction projects brewing on the back burner but at this point in my life it’s all about business.  To many people from the outside they look at my life and think I, like the Japanese, are functioning from Karoshi—which is their word for burnout—or death by work.  After all I do work with people from those far-flung places on the other side of the world and even by their standards I work longer days and compress more into my 24 hour day than they can imagine.  What makes me different from other people is that I have this background in Western arts, (a form of martial art) that has also made me a very efficient person—personally, which for Christmas this year I shared with some of my employees for their benefit.  (click to view)  Working harder isn’t necessarily good—but working smarter is.  My lessons to others about the nature of the bullwhip is about more than just a novelty act—it’s an actual philosophy for which I run my life—and without it I’d be in the same boat as everyone else.  And now for the last couple of years I have been experimenting with Cowboy Fast Draw which has led me to several conclusions regarding Lean manufacturing—and that my next book will likely deal with these Western methods of approaching business that are of the next generation of thinking.  I need to tweak a few things first before committing them to paper—but my next literary project will likely have to do with this crucial issue.

One thing that led me to Cowboy Fast Draw to begin with was my engagement with many American manufacturers who were getting frustrated with my methods as we were setting up a massive supply chain together and many of them put up a lot of resistance—which ran counter to my way of thinking. Most of these people were classic mass production people—which I think still has a lot of merit to it from a traditional standpoint.  Their companies have made them adapt Lean techniques so being the typical students of Western education systems they went and memorized all the charts and graphs—and the Japanese words for things without understanding the core philosophy of what Lean manufacturing did.  When they ran up against me they would frustratingly utter that I’m all too willing to “shoot from the hip” too often which led to a name they called me behind my back as a “gunslinger” which to their minds was an insult.  We call quarterbacks in football gunslingers when we want to insult their impatience in the pocket to throw too many risky passes.  Only the risk isn’t that all that risky to my mind.  Using bullwhips and now shooting techniques that do not involve aiming I am extremely accurate and fast in those hobbies and naturally I carry those elements over into my personal life.  Just because you can make fast decisions on critical elements without a process map to guide you, it doesn’t make you risky, only “ultra efficient.”

With the help of Womack and many others Japan has been placed at the top of manufacturing respectability for the last half of a century and why not, they earned it. But there has been a cost.  Their very industrious culture in Japan is suffering from Karoshi to the point where 1 in every 5 people are suffering tremendously from it—and if you subtract females and elderly people, that leaves most of the adult males from age 20 to age 50 pressed with overburdened stress that actually makes them less productive.  Of course the slack-jawed hippies and micromanaging academics think that the solution for the entire industrial world is to force companies to regulate their workers to a 40 hour work week—which is pretty stupid.  That is no solution—because the work demand is a product of production necessity.  There is a need for the work, otherwise it wouldn’t exist.  And forcing workers to only work 60 hours a week forces payrolls higher which hurts companies because they have to add to their overhead—which academics don’t care about because that’s their solution to everything—being that’s their role within education societies.  The work is needed and you can’t just throw bodies at the problem because all those bodies are not equal—everyone can’t perform work at the same level.  But we can focus on performing work in the most efficient manner possible, and doing that we can greatly reduce the need to overwork ourselves.

I personally work 60 to 70 hours per week and I still have time for many things in my life.  Outsiders might look at my pace and declare that I’m at risk of Karoshi myself—but they don’t understand.  To explain it to them I’d use one of my bullwhip tricks in putting out a candle with it to show how speed, accuracy and judgment can all come together to project focused efficiency into very tight target radius.  Or in the case of Cowboy Fast Draw where a gun has to be drawn from a holster and shot into a target in under a half a second—the work still gets down.  If the goal is to shoot a gun into a target, that task can be done whether it takes a half a second or up to a minute as the shooter takes their time aiming the weapon and firing.  The fast draw artist is obviously much more efficient at performing that basic task.  They might be able to shoot that same target 20 or 30 times while the cumbersome minded shooter wastes huge amounts of time pointing and aiming. The aiming is only a task needed for those who lack the faith in themselves to perform the task.  So in essence, the reason that countries like Japan have so much trouble with Karoshi is that they have brought in so much work—their society cannot process it all on time using the methods of approaching that work which they are utilizing now.  They need methods that still perform the work, but only much faster and still have the accuracy needed.

When I hear some inefficient person—whether it’s the president of a company that is filled with inefficient workers and is struggling to meet quotas, or an old-fashioned engineer who says we are working too fast to not make mistakes I get pretty mad.  What they are really saying is that I should bend my life to their limits because I can do all those things fast and accurate.  Speed does not mean a lack of quality—it’s only a detriment if the person performing the task is an inefficient human being.  And that is the essence of human behavior that Womack never addressed in his Lean manufacturing work—and why I’m not a big fan of the guy.  The reason the Japanese beat the West in manufacturing over the last several decades is not because of Lean methods.  It’s because they simply were willing to outwork the world to climb back on top after they lost World War II.  It was their path to redemption.  Now however that the world has looked to them for the method to perform work, the pressure is crushing their culture with high incidents of Karoshi.  And I’m saying there is a better way, one that still has all the efficiencies—but puts more of an emphasis on speed so that productivity doesn’t stack up behind the incompetent—but that the good manager can figure out who can do more in less time than the sluggish mind of those less capable.  That is how we solve the problem of being overworked even as the world demands more productivity at a much more rapid pace.  We can’t say no to that challenge—we simply have to figure out a better way to do it—which I’m thinking seriously of helping to formulate.

Rich Hoffman

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